ONLINE FURNITUREJune 2018

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HIGHLIGHTS

Based on the survey results from 556 samples, Type of goods most selected during thelast 3 months of furniture and home decor. Then most respondents buy furniture /home decor in specialty furniture stores and online purchase sites. IKEA is an onlinestore website furniture / home decor that is kwond and visited by the mostrespondents. The frequently visited categories on the website are furniture andkitchens, decoration spaces, and other furniture. the price of furniture items that areoften purchased by respondents around Rp 1,500,000 - Rp 2,500,000, while the price ofitems home decorating around Rp 400,000 - Rp 500,000. Factors used by respondents tobuy furniture is a good quality material. Then most respondents use the paymentmethod of bank transfer and and buy furniture / home decor onec every six months.

Research Method Online research

Fieldwork Period April 2017

Research Area Indonesia Nationwide

Respondent Criteria - Male & Female aged 17 and above- Buy Furniture and Decorating house in the last 3 months.

Sample Size 556 samples

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RESEARCH DESIGN

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GENERAL INFORMATION

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- This study show us that Female respondents are more dominant than Male respondents- Age group 20-29 years old and 30-39 years old are dominant than age group other.

Q1. Gender

2.7%

43.5%

41.4%

9.2%

3.2%

Under 20years old

20 - 29years old

30 - 39years old

40-49years old

Above 50years old

Q2. Age Group

n sample: 556

GENERAL INFORMATION

48.4% 51.6%

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- Most of respondent have monthly household expenses are range Rp 8.500.000 – Rp11.000.000 per month.

Q3. Household expenses per month

2.5%

5.6%

7.4%

12.4%

23.0%

13.3%

13.1%

8.5%

8.5%

4.1%

1.6%

Above Rp. 40.000.000

Rp. 30.000.001 - Rp. 40.000.000

Rp. 20.000.001 - Rp 30.000.000

Rp. 11.000.001 - Rp 20.000.000

Rp 8.500.001 - Rp 11.000.000

Rp. 6.500.001 - Rp 8.500.000

Rp. 4.500.001 - Rp. 6.500.000

Rp. 3.500.001 - Rp. 4.500.000

Rp. 2.500.001 - Rp. 3.500.000

Rp. 1.500.001 - Rp. 2.500.000

Below Rp. 1.500.000

n sample: 556

GENERAL INFORMATION

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Top 5 the respondents location is in Java island than province others.

Q4. TOP 5 Province

Jawa Barat 20,0% Jawa Tengah 14,2%

Jawa Timur 17,1%DKI Jakarta 14,2%

DI Yogyakarta 6,7%

n sample: 556

GENERAL INFORMATION

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Q5. TOP 5 City

GENERAL INFORMATION

28.24% 13.85% 8.99% 7.37% 7.37%

Most of the respondents live in big cities in Java, such us jabodetabek, Surabaya, Bandung, Semarang, and Yogyakarta.

n sample: 556

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Q6. Items purchased within the last 3 months

RESULT RESEARCH

n sample: 5564.5%

48.92%

12.77%

18.35%

76.98%

62.23%

73.20%

67.99%

Others [FA]

Children toys

Car

Motorcycle

Decorating house

Smartphone

Electronic

Furniture

The last 3 months, Most of the respondents buy items such as Decorating House at 1st , then Electronic 2nd, and Furniture 3rd.

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Q7. Place to buy furniture / home decorations

n sample: 556

1.26%

8.81%

14.03%

48.74%

29.86%

17.09%

5.22%

40.11%

41.37%

43.17%

39.57%

24.46%

Others [FA]

Facebook

Instagram

Online Purchase sites

Mall

Home Solution

JYSK

IKEA

Online shop furniture/ home décor

Specialty furniture stores

ACE Hardware

Informa

Mostly the respondents buy furniture/ home decorations from Online Purchase sites (48.74%) and specialthyfurniture stores (43.17%)

RESULT RESEARCH

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Q9. Top 5 name of the website online store furniture / home decoration that is Known

n sample: 556

83.81%

Most of the respondents known website online store furniture/ home decorations is IKEA at 1st

Rank, then website Dekoruma at 2nd Rank, and website ruparupaat 3rd Rank.

RESULT RESEARCH

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Q10. online store furniture / home decorations frequently visited

n sample: 556

71.4%

1.6%

2.0%

3.4%

3.4%

32.4%

Livaza/Mendekor

Fabelio

Dekoruma

Ruparupa

IKEA

1.3%

1.4%

2.3%

3.2%

39.0%

Fabelio

BeliFurniture

Dekoruma

Ruparupa

IKEA

In generally most of respondents that frequently visited online store furniture/ home decorations is IKEA. Then base on gender, both of them that frequently visited is IKEA.

RESULT RESEARCH

48.4%

51.6%

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Q11. online shop furniture / home decoration last visited

n sample: 556

69.8%

1.6%

3.1%

3.1%

3.1%

31.5%

Livaza/Mendekor

Fabelio

Dekoruma

Ruparupa

IKEA

1.1%

1.3%

2.5%

3.6%

38.3%

BeliFuniture

Fabelio

Dekoruma

Ruparupa

IKEA

In generally most of respondents last visited online store furniture/ home decorations is IKEA. Then base on gender, both of them visited last time is IKEA.

RESULT RESEARCH

48.4%

51.6%

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Q12. The regular categories are visited in online furniture / home decor stores

n sample: 55616.91%

22.30%

26.44%

38.67%

44.78%

58.45%

67.45%

68.35%

Planting equipment

Decorative plants

Lamp

Bathroom fixtures

Bedroom equipment

Furniture

Room decor

Kitchenware and dining room

RESULT RESEARCH

Most of the respondents usually visit the online shop furniture / home decoration in the form of Kitchenware and dining room category by 68.35%, then room décor category by 67.45% and furniture category by 58.45%

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Q13. Top 10 Types of furniture that are in demand to be purchased

n sample: 55620.14%

22.84%

23.02%

23.92%

27.88%

28.24%

29.14%

31.47%

37.05%

44.06%

Dining table

Shoe rack

Dining chairs

Sofa bed

TV rack

Bookshelf

Cupboard

Mattress

Sofa set

Kitchenset

Most respondents are interested to buy furniture that is Kitchenset by 44.06%, sofa set by 37.05% and Mattress by 31.47%.

RESULT RESEARCH

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Q14. Price range of items usually purchased furniture

n sample: 556

9.4%

10.8%

7.6%

7.9%

4.9%

Rp. 500.000 - Rp.…

Rp. 1.500.001 - Rp.…

Rp. 2.500.001 - Rp.…

Rp. 3.500.001 - Rp.…

Rp. 4.500.001 - Rp.…

• In generally, Most of respondents buy furniture with a price range of Rp 1.500.000 – Rp2.500.000.

• Base on gender, most of Male and Female respondents buy furniture with a price range of Rp 1.500.000 – Rp 2.500.000.

12.4%

12.8%

6.5%

6.1%

5.2%

Rp. 500.000 - Rp.…

Rp. 1.500.001 -…

Rp. 2.500.001 -…

Rp. 3.500.001 -…

Rp. 4.500.001 -…

6%

22%

24%14%

14%

10%

4%3%1%1%1%

Under Rp. 500.000

Rp. 500.000 - Rp. 1.500.000

Rp. 1.500.001 - Rp. 2.500.000

Rp. 2.500.001 - Rp. 3.500.000

Rp. 3.500.001 - Rp. 4.500.000

Rp. 4.500.001 - Rp. 5.500.000

Rp. 5.500.001 - Rp. 6.500.000

Rp. 6.500.001 - Rp. 7.500.000

Rp. 8.500.001 - Rp. 9.500.000

Rp. 9.500.000 - Rp. 10.500.000

Above Rp. 10.500.000

RESULT RESEARCH

48.4%

51.6%

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Q15. Home décor most desirable to buy

n sample: 556

RESULT RESEARCH

Most of the respondents areinterested to buy the type ofhome decoration in the form ofcarpet (50.36%), then curtainsand forden (48.20%) and walldecoratation (43.53)%

0.36%

11.15%

12.23%

28.60%

13.31%

36.15%

22.66%

18.53%

34.35%

48.20%

50.36%

39.39%

38.85%

43.53%

30.04%

Others [FA]

Tray

Candle holder

Wall hangers

Decorative sculpture

Curtain and curtain accessories

Tablecloth

Alas chair

Mirror / glass

Curtains and forden

Carpet

Cart / storage

Pillows / Plush

Wall decoration

Display decoration

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Q16. Price range of items usually purchased Home Decorations

GENERAL INFORMATION

n sample: 556

3.6%

7.2%

5.6%

9.7%

5.8%

Rp 100.000 - Rp 200.000

Rp 200.001 - Rp 300.000

Rp 300.001 - Rp 400.000

Rp 400.001 - Rp 500.000

Rp 500.001 - Rp 600.000

• Most of respondents buy Home decoration with a price range of Rp 400.000 – Rp 500.000.

4.0%

10.8%

15.8%

11.0%

17.4%

12.6%

5.6%

4.5%

3.2%

7.4%

7.7%

Dibawah Rp 100.000

Rp 100.000 - Rp 200.000

Rp 200.001 - Rp 300.000

Rp 300.001 - Rp 400.000

Rp 400.001 - Rp 500.000

Rp 500.001 - Rp 600.000

Rp 600.001 - Rp 700.000

Rp 700.001 - Rp 800.000

Rp 800.001 - Rp 900.000

Rp 900.001 - Rp 1.000.000

Diatas Rp 1.000.000

7.2%

8.6%

5.4%

7.7%

6.8%

Rp 100.000 - Rp 200.000

Rp 200.001 - Rp 300.000

Rp 300.001 - Rp 400.000

Rp 400.001 - Rp 500.000

Rp 500.001 - Rp 600.000

• While base on gender, most of Male respondent buy Home decoration with a price range of Rp 400.000 – Rp 500.000. And most of Female respondents buy Home decoration with a price range of Rp 200.000 – Rp 300.000.

48.4%

51.6%

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Q17. Factors to consider when buying furniture

GENERAL INFORMATION

n sample: 55631.13%

31.29%

33.45%

38.85%

41.01%

42.99%

46.58%

65.47%

69.78%

75.36%

Promo or discount

Easy maintenance

Multifunction

As needed

Durable and durable

In accordance with the size of the room athome

Colors that match the characters

The design is interesting / unique

The right price

Good material quality

when buying furniture, most ofthe respondents considerFactors such as good materialquality, the right price, thedesign is interesting/unique.

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Q18. The payment method used when making a purchase at the online store of furniture / home decor

GENERAL INFORMATION

n sample: 556

45.0% 33.3% 14.2% 6.7%

0.4%

4.0%

14.4%

7.6%

22.1%

Others [FA]

Installment

Cash on Delivery(COD)

Credit card

Bank transfer

0.5%

2.7%

18.9%

6.7%

22.8%

Others [FA]

Installment

Cash on Delivery(COD)

Credit card

Bank transfer

48.4% 51.6%

• Most of respondents used bank transfer for payment method, and used cash on delivery for payment method

• Based on gender, both of them used Bank transfer for payment method when making a purchase at the online store of furniture/ home decorations

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Q19. frequency of purchasing furniture or home decoration

GENERAL INFORMATION

n sample: 556

1.3%

10.3%

21.6%

24.6%

21.4%

14.4%

6.5%

Others [FA]

More than a year

Once a year

Once every six months

Three months

Once a month

Several times a month

0.4%

4.3%

11.0%

11.9%

10.4%

7.7%

2.7%

Others [FA]

More than a year

Once a year

Once every six…

Three months

Once a month

Several times a…

0.9%

5.9%

10.6%

12.8%

11.0%

6.7%

3.8%

Others [FA]

More than a year

Once a year

Once every six months

Three months

Once a month

Several times a month

48.4%

51.6%

• Most of respondents purchased furniture/ Home decoration once every six month.

• While base on gender, both of them purchased furniture/ home decoration once every six month.

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Q20. Get information about online furniture store /home decor ever visited

GENERAL INFORMATION

n sample: 556

3.24%

20.32%

20.68%

23.92%

23.92%

24.28%

24.82%

39.03%

64.03%

66.91%

Others [FA]

Newspaper

Event

Magazine

Billboard / sapnduk / billboard / banner

Blog / article

Brochure / flayer

In-app ads

Ads on social media

Ads on the internet

Most of the respondents knownabout the furniture store / homedecorations they visited from adson the internet, ads on socialmedia, and in-app ads.

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