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Online Estate Auction Company Wins Big

The Challenge A new online estate and consignment sale company partnered with Kinetic Social to raise awareness and drive online sales through an always-on campaign strategy on Facebook®. As this company serves 13 major cities across the United States, the Kinetic team was tasked with reaching a varied demographic in each of these markets to connect with real-time auctions online.

Facebook® is a registered trademark of Facebook Inc.

The StrategyLeveraging a combination of Carousel format ads and Link Page Posts on Facebook, the Kinetic team optimized continuously to each of the regions this brand is targeting. This included keyword and interest targeting around themed auction items tied to a geographic area. For example, one successful auction item featured a rare baseball collector’s item that had particular value to bidders in Atlanta, Georgia. The Kinetic team was able to target potential bidders who were interested in baseball memorabilia and drive interest in the sale.

In order to streamline and augment their messaging on Facebook, this brand also collaborated closely with Kinetic Social’s in-house Creative Studio to develop customized imagery and messaging. Weekly creative refreshes featured a variety of auction items with ads that drove offsite to the brand’s live-bidding platform. Informative copy piqued the interest of potential bidders, while also leveraging Facebook’s Carousel format that features multiple items in a single post. As a result, Kinetic has become this brand’s social marketing execution and creative agency of record for all of their social campaigns.

The Roundup

4.53%CTR

29.4KClicks

6.77%Conversion Rate