Online & Digital Marketing

Presented By:Prabhat kumar

MBM 107

Online & Digital Marketing can be defined with the help “Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.”

Online & Digital Marketing

Digital marketing centers around the Internet, which has become both a communication vehicle and a very powerful marketing medium.

The Internet can be used both to push a message to someone like email or voice broadcast, as well to “pull” content serving a banner ad and Pay Per Click search terms.

Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns

Push Marketing is where you promote or advertise a product directly to the target customer without really knowing what they want.

Push marketing is based on trends and forecasts – and companies will tailor their marketing strategy based on these trends. For example; newspaper ads, emails, TV commercials, radio ads, etc.

Push Marketing

Pull Marketing is done by means of a customer requesting information, or in other words, it is based on actual, current demands. The customer will pull the information that they’re interested in and only consume what they want. For example; search engine searches, email opt-ins, specific blogs, etc.

Pull Marketing

Social media, search engines, mobile, email, text message – all of these platforms allow users to interact with the information that is provided to them and each platform serves a different purpose.

Google Plus is used to promote your passions to anyone who is willing to add you to their circle, Facebook is used to promote directly to friends and family, Twitter is all about perspective and getting real-time insights, and LinkedIn is used for professional type promotion.

Examples

Online Marketing Strategy

There are no perfect metrics to evaluate the effectiveness of digital marketing.

One must remember that going digital does not translate into completely doing away with brick and mortar stores.

Digital Marketing has low entry barriers. Digital marketing can result in internal process re-

organization need.

Challenge of digital marketing

Reduced Cost Everything Is Measurable Brand Engagement Demographic Targeting Real-Time Results Product Information Holds Their Attention Potential to reach mass amounts of people

in less time Works well with social media networks

Advantages of online marketing & Digital

Connection speeds can be limiting (the broadband speed across Europe varies a lot

Online marketing does not reach everybody  The uncertain future of the digital world  Digital marketing is still very new The power of digital marketing can be

underestimated.

Disadvantages of online & Digital Marketing

While digital marketing is necessary and literally, no business survives without it, it incurs huge cost, changes everyday. Marketers need to be prompt to identify what would work for them in the short run as well as in the long run, and work in tandem with the other organization functions to effectively use the channel of digital marketing. No doubt, the digital marketing is here to stay.

CONCLUSION