online communities vs social media: what’s right for you and your stakeholders

29

Upload: aspire-knowledge

Post on 21-Jan-2015

785 views

Category:

Education


0 download

DESCRIPTION

Lawrence Clarke, Head of Consultancy, SiftGroupsDeveloping the theme of organisational change, this session explores how social media and online communities have to align with your uniqueness and reason-for-being if they are to be of real benefit. The speaker has worked with well over 100 not-for-profit organisations to explore this universal challenge.

TRANSCRIPT

Page 1: Online communities vs social media: what’s right for you and your stakeholders
Page 2: Online communities vs social media: what’s right for you and your stakeholders
Page 3: Online communities vs social media: what’s right for you and your stakeholders
Page 4: Online communities vs social media: what’s right for you and your stakeholders
Page 5: Online communities vs social media: what’s right for you and your stakeholders
Page 6: Online communities vs social media: what’s right for you and your stakeholders
Page 7: Online communities vs social media: what’s right for you and your stakeholders
Page 8: Online communities vs social media: what’s right for you and your stakeholders
Page 9: Online communities vs social media: what’s right for you and your stakeholders
Page 10: Online communities vs social media: what’s right for you and your stakeholders
Page 11: Online communities vs social media: what’s right for you and your stakeholders
Page 12: Online communities vs social media: what’s right for you and your stakeholders
Page 13: Online communities vs social media: what’s right for you and your stakeholders
Page 14: Online communities vs social media: what’s right for you and your stakeholders

1. We solicit comment and debate from

internal and external stakeholders

2. We stimulate conversation with

and amongst external stakeholders

3. We create opportunities to exchange

intelligence and advice

4. We work with external stakeholders

to create new products and services

5. We are a stimulating destination

1. We respond to criticism from

internal and external stakeholders

2. We address our external

stakeholders

3. We offer intelligence and advice to

our external stakeholders

4. We offer external stakeholders new

products and services

5. We are an authoritative/reliable

destination

Page 15: Online communities vs social media: what’s right for you and your stakeholders

Convenience

Lower prices

More products

Fun

Collaborative

Innovative

Page 16: Online communities vs social media: what’s right for you and your stakeholders
Page 17: Online communities vs social media: what’s right for you and your stakeholders
Page 18: Online communities vs social media: what’s right for you and your stakeholders
Page 19: Online communities vs social media: what’s right for you and your stakeholders
Page 20: Online communities vs social media: what’s right for you and your stakeholders

‘An unparalleled source

of information,

experience and advice’

‘Giving voice and support to

civil society’

‘Professional home for life for

engineers and technologists’

Page 21: Online communities vs social media: what’s right for you and your stakeholders
Page 22: Online communities vs social media: what’s right for you and your stakeholders
Page 23: Online communities vs social media: what’s right for you and your stakeholders

Authoritative

Trustworthy

Pioneering

Receive support

Share information and

experiences

The Friendly Expert

Page 24: Online communities vs social media: what’s right for you and your stakeholders
Page 25: Online communities vs social media: what’s right for you and your stakeholders
Page 26: Online communities vs social media: what’s right for you and your stakeholders
Page 27: Online communities vs social media: what’s right for you and your stakeholders
Page 28: Online communities vs social media: what’s right for you and your stakeholders
Page 29: Online communities vs social media: what’s right for you and your stakeholders