Online Auction Business Model NeBCC Autumn 2008 SEMC 06 Transferable Skills Carol Shen Jung Pai.

Download Online Auction Business Model NeBCC Autumn 2008 SEMC 06 Transferable Skills Carol Shen Jung Pai.

Post on 24-Dec-2015

213 views

Category:

Documents

1 download

TRANSCRIPT

  • Slide 1
  • Online Auction Business Model NeBCC Autumn 2008 SEMC 06 Transferable Skills Carol Shen Jung Pai
  • Slide 2
  • Introduction: Current Research Interests Online auction platforms feasibility in the current and future markets eBays strength and weakness Rival: Amazon.com Recommend some solutions to solve eBays existing problems and to secure eBays leading position in the action market
  • Slide 3
  • Online Action Environment Thanks to technology Online sales estimate: 19.5 billion in 2008 Online store (Amazon) vs. Online Auction (eBay) Price-driven competitive market Buyer: Easier, faster, and more convenient Seller: save on operating and overhead costs, more potential customers
  • Slide 4
  • eBay The leader of the online auction markets Founded by Pierre Omidyar in 1995 Auction: matches sellers and buyers needs Millions of products listed and sold everyday
  • Slide 5
  • eBay Facts
  • Slide 6
  • Companies Related to eBay PayPal online money transfer Middleware between seller and buyer Skype Ease the communication between seller and buyer through chat, phone, and video conferencing
  • Slide 7
  • eBays Revenue Diversification
  • Slide 8
  • eBays Strength Current leader in the online auction market fame and popularity 309 million registered users 39 localized websites with 28 different languages Cooperate with other Skype and PayPal Marketing features - boost up sales
  • Slide 9
  • eBays Weakness Fraud (
  • Solution to Problem 4 Currently uses Sun Microsystems Sun Fire T2000, X4100 servers, and Solaris 10. Negotiate a better deal: customized software and date storage system (feasibility & efficiency) US primary marketplace (>50% transactions) Keep stability, security, and speed Invest heavily perhaps supercomputer International marketplace Clusters or grids depends on the country Joint venture with local IT infrastructure companies
  • Slide 18
  • Conclusion Challenge of the rival (amazon.com) Declined revenue in 2007 (Amazons revenue 41%) Amazon: warehouse, guaranteed delivery, efficient (fixed low cost no need to wait) Methods to ensure eBays leading position Launch e-stores with other warehouses and brands Future Market trend eBays online auction market (both US and international) - slow growth rate Revenue growth mostly from: Communication transaction Skype Payment transaction PayPal Invest in the Fast growth markets instead of slow growing ones
  • Slide 19
  • Bibliography Ackerman, Elise. eBays Biggest challenge: Amazon.com. San Jose Mercury News. 27 Aug. 2008. Pop Matters. 07 Nov. 2008. eBay 2008. Wikipedia. 20 Oct. 2008. eBay Inc.: A Short History. ebay Media Center. 2008. eBay Inc. 18 Oct. 2008. eBay Drives Explosive Growth using Sun Technology and Sun Services. Customer Snapshot: Technology eBay. 2008. Sun Microsystems. 06 Nov. 2008. eBay Inc. Reports Third Quarter 2008 Results. Fast Facts. 2008. eBay Inc. 06 Nov. 2008 . eBay Marketplaces Fast Facts. Fast Facts. 2008. eBay Inc. 06 Nov 2008 http://files.shareholder.com/downloads/EBAYPRESS/451409559x0x223370/C99E1580-C708-46FA-A1B5- 3FB94A64ABB2/eBayMarketplacesFastFacts.pdf Online Action Business Model. 2008. Wikipedia. 25 Sept. 2008. Online Shopping Continues to Boom. 16 April 2008. Which News. 28 Oct. 2008.http://www.which.co.uk/news/2008/04/online-shopping-continues-to-boom-136546.jsp>. PayPal. Security and Resolution Center. 2008. eBay Inc. 02 Nov. 2008.. Registration & Sign In. Help. 2008. eBay Inc. 01 Nov, 2008.http://pages.ebay.com/help/account/registration.html#
  • Slide 20
  • Thank You Q&A

Recommended

View more >