online advertising
TRANSCRIPT
Uses the Internet to market messages that attract customers.
Online Advertising
2000- Google rolls out AdWords, a pay-per-click service
2001- Pop-up ads fill users screens.
2005- video ads
2007- Facebook debuts its advertising system,
1994- Pay-per-click keyboard advertising debuts at GoTo.com
1998- HotWired sells banner ads inlarge quantities to corporate advertisers. History
>Contextual ads>banner ads
>blogs>rich media ads
>social network advertising>online classified advertising
>advertising networks>e-mail marketing
>e-mail spam
EXAMPLE OF ONLINE ADVERTISING
• Display advertisingDisplay advertising conveys its advertising message visually using text, logos, animations, videos, photographsor graphics. Display advertisers frequently users with particular traits to increase the ads' effect. Online advertisers often use .
• Web banner advertising
• Pop-ups/pop-unders is displayed in a new web browser window that opens above or under a website visitor's initial browser window.
• Expanding adAn expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad
• Text adsA text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block
• Search engine marketing (SEM)SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query
• bsites
ADVANTAGES
LArGEr TArGET AuDiENcE
Post an Ad on the internet, and you have the whole world viewing it.
Faster than Other mediums
Instant audience - the moment you sign up for the
campaign
DiSADVANTAGES>Many advertisement are spam
>To many ads. So, customers experience advertising fatigue
References• Wikipedia
http://en.wikipedia.org/wiki/Online_advertising
• ReportLinkerhttp://www.reportlinker.com/ci02112/Online-Advertising.html
• Wikibookshttp://en.wikibooks.org/wiki/Intellectual_Property_and_the_Internet/Online_advertising
Thanks to
Rahmathullah HamidiSijith P
2014 Open Course Studies in Advertising
Malabar Christian CollegeCaicut Kerala India
Compiled and edited byPremanand Edward Malyakkal
www.premclt.com