ongestructureerde informatie efficienter beheren en integreren - sap
TRANSCRIPT
Ongestructureerde informatie efficienter
beheren en integreren
Richard Verbeek, Principal Solution Consultant
© 2012 SAP AG. All rights reserved. 2
ECM Solutions Becoming an Integral
Part of Core Business Processes
© 2012 SAP AG. All rights reserved. 3
How many ECM solutions does your organization have?
Source: Forrester October 2009 Global ECM Online Survey
© 2012 SAP AG. All rights reserved. 4
Content locked in siloed, fragmented content management applications
Inefficient paper-based processes
Content not retained for legally required duration, or kept too long
Increased regulation requiring auditable content lifecycle records
Reduced business process efficiency
Increased legal and compliance risk
Inability to find needed
information amongst
growing volume of content
The Challenges faced with Unmanaged Content
© 2012 SAP AG. All rights reserved. 5
The value of organizational
content is greatly
when its not managed in the
context of the transaction it
supports. The benefit of
Enterprise Content
Management is delivering the
to the
in the
Weaving Content into Business Processes
© 2012 SAP AG. All rights reserved. 6
Best Practices for ECM in SAP
within your
organization can no
longer be left as an
. It is critical
part of running a
successful business.
© 2012 SAP AG. All rights reserved. 7
OpenText Suite for SAP® Solutions
7
SAP User NON SAP/ECM User
Employee File
Management
Automate
HR File
administration
and enable self
service
scenarios
Invoice
Management
and OCR
Minimize data
capture effort
and human
intervention.
Streamline
accounts
payable
processes
Digital Asset
Management
Optimized
management of
rich media
assets
Integrate media
into marketing
communi-
cations
Document
Presentment
Automate
document
generation and
perso-nalization
(e.g. billing
statements)
Streamserve
Extended ECM
Best of Breed
ECM with unique
SAP Integration
Business
Workspaces,
flexible Uis,
Enterprise
Records
Management
Archiving Secure, compliant, cost-efficient storage of information, imaging and archiving
Document Access 360 degree information access
Travel
Receipts
Management
Automate receipt
handling and
streamline
expense
management
process
Operations
HR
Finance
Purchasing
IT
R&D
Sales/ Services
Portal Site
Management
Powerful Intranet-/
Extranet authoring
and publishing
embedded into SAP
NetWeaver Portal
and Enterprise
Workspaces
Portal Content
Management
Document
Management and
Collaboration
embedded into SAP
NetWeaver Portal
and Enterprise
Workspaces
© 2012 SAP AG. All rights reserved. 8
Key Benefits:
• Improve Business Process Efficiency by Connecting Content to Process
• Improve Regulatory Compliance by Managing Content Through Its Lifecycle
Document Management
Collaboration
Capture
Workflow
Content Access
Records Management
Archiving
Deep connection with SAP Data
structures
Seamless integration with
various SAP UIs
Workspaces developed to
natively extend SAP processes
with ECM
Project Management
Quality Management
Investigative Case Management
Enterprise Asset Management
Store Lifecycle Management
Fraud Prevention Management
And Many Others!
SAP Extended ECM by Open Text
ECM
Business
Suite
+
Complete Content
Lifecycle Management
Deep Integration with
SAP
Unique Capability to
‘Content Enrich’ SAP
Business Processes
=
© 2012 SAP AG. All rights reserved. 9
Non-SAP User
Providing Accessibility to Beyond SAP
SAP User
SAP
Related Content
Non-SAP
Related Content
© 2012 SAP AG. All rights reserved. 10
Building ECM Solutions on the SAP Business
Model
10
Assets &
Plants
EQUI, FLOC
Workspace
Customers
Customer
Workspace
Supplier
Supplier, PO
Workspace
Projects
Project
Workspace
Products
Product
Workspace
Materials
Material
Workspace
SAP MM
SAP FI, SRM
SAP PS
SAP SD, CRM
SAP PLM, QM
SAP PM
© 2012 SAP AG. All rights reserved. 11
Purchase
Requisition
Vendor
Purchase
Order
Material
Request for
Quotations Sales Order
Extended ECM for Procurement Content Management for key process areas
11
Purchasing
Contract
Extended ECM provides Content Workspaces for key
SAP Business Objects:
Project
(Tender, Sourcing,
RFP)
Shopping Cart
(SRM)
Develop Sourcing
Strategies
Select Suppliers and
manage Contracts
Order Materials
and Services
Appraise and
develop Suppliers
Procurement
© 2012 SAP AG. All rights reserved. 13
Purchasing Contract Workspace (Web UI)
13
Contract Data
from SAP
Contract File based on a
centrally managed
Template
Contract Type
Roles and
Responsibilities for
this Contract Check List for Contract
Management
Contract Partner
(Vendor)
Contract Phases
Contract Matter
(Material)
© 2012 SAP AG. All rights reserved. 14
Purchase Order Workspace in SAP SRM
14
Workspace in SAP SRM
User Interface
© 2012 SAP AG. All rights reserved. 15
Customer Workspace in Extended ECM UI
15
Standardized folder
structure
Transparency of
new or changed
content
Content Filter for
quickly finding the
relevant information
Customer data from
SAP SD oder CRM
Related Project,
Contract, Order
Workspaces
Roles and
Responsibilities
© 2012 SAP AG. All rights reserved. 16
Where do customers see value?
Integrated management of procurement data
and documents
Effective collaboration and process
transparency for SAP and non-SAP user
Content lifecycle control for documents
and contracts
Central management of vendor
correspondence
Extended ECM for Procurement
© 2012 SAP AG. All rights reserved. 17
Building ECM Solutions on the SAP Business
Model
17
Assets &
Plants
EQUI, FLOC
Workspace
Customers
Customer
Workspace
Supplier
Supplier, PO
Workspace
Projects
Project
Workspace
Products
Product
Workspace
Materials
Material
Workspace
SAP MM
SAP FI, SRM
SAP PS
SAP SD, CRM
SAP PLM, QM
SAP PM
© 2012 SAP AG. All rights reserved. 18
Purchase Order
Supplier
Project
Extended ECM for Customer Management Content Management for key process areas
Marketing Sales Customer
Service
Revenue
Accounting
Customer Relationship Management
Extended ECM provides Content Workspaces for key
SAP Business Objects:
Customer
Sales Order
Sales Quotation
Sales Inquiry
Business Partner
Customer
Contract
Campaign
(CRM)
Opportunity
(CRM)
© 2012 SAP AG. All rights reserved. 19
Customer Workspace in SAP CRM
19
Business Workspace Tab
in CRM interface
Fulltext +
metadata search
Powerful means to filter for
relevant documents
© 2012 SAP AG. All rights reserved. 20
Business Partner Workspace in SAP IC
20
Extended ECM Workspace
for Account Jane Butterfield
in IC interface
Can contain documents
from CRM, ERP or from
outside SAP
© 2012 SAP AG. All rights reserved. 21
Extended ECM Success Story – Viega
21
Industry: Manufacturing
Business Challenges
Disconnect between ERP, CRM and DMS
Manual changes / updates
Barriers between core process and
collaboration scenarios
Business Benefits
360°access to customer information
Integration of content with business processes, increases
productivity, creates transparency and innovation
Automated data synchronization between SAP CRM, ERP
and OpenText enables process improvement and data
consistency
“Business processes are
nothing without information
and documents. These are
created and managed not
only within SAP, … , but
also with other systems
such as E-mail or Microsoft
Office for example,” says
Michael Nippel, Director of
IT strategy at Viega
© 2012 SAP AG. All rights reserved. 22
Where do customers see value?
360 degree view on customer information
for sales, marketing and customer service
Integrated access to ERP and CRM data and
high-speed document lookups
Central content repository with
lifecycle management
Guided creation of standardized
documents based on templates
Extended ECM for CRM
© 2012 SAP AG. All rights reserved. 23
OpenText Suite for SAP® Solutions
23
SAP User NON SAP/ECM User
Employee File
Management
Automate
HR File
administration
and enable self
service
scenarios
Invoice
Management
and OCR
Minimize data
capture effort
and human
intervention.
Streamline
accounts
payable
processes
Digital Asset
Management
Optimized
management of
rich media
assets
Integrate media
into marketing
communi-
cations
Document
Presentment
Automate
document
generation and
perso-nalization
(e.g. billing
statements)
Streamserve
Extended ECM
Best of Breed
ECM with unique
SAP Integration
Business
Workspaces,
flexible Uis,
Enterprise
Records
Management
Archiving Secure, compliant, cost-efficient storage of information, imaging and archiving
Document Access 360 degree information access
Travel
Receipts
Management
Automate receipt
handling and
streamline
expense
management
process
Operations
HR
Finance
Purchasing
IT
R&D
Sales/ Services
Portal Site
Management
Powerful Intranet-/
Extranet authoring
and publishing
embedded into SAP
NetWeaver Portal
and Enterprise
Workspaces
Portal Content
Management
Document
Management and
Collaboration
embedded into SAP
NetWeaver Portal
and Enterprise
Workspaces
© 2012 SAP AG. All rights reserved. 24
Challenge to communicate effectively with customers in a
differentiated, consistent, cost-effective manner
Result: High costs, poor customer service, lost sales, and lost customers
Family
Special needs Student
Call Center
@
Internet
Shops / Branch
Mail (Paper)
@
Text Message
Challenge: Can’t
market effective,
differentiated offers to
customers through
existing channels
Challenge: Get confused and annoyed due to multiple
mailings, inconsistent information and offers through
different channels. Encouraged to consider other
service providers.
Bills
STATEMENT
Correspondence
@
CIO
Challenge: Can’t consolidate all statements on
one document and add targeted offers.
Can’t ensure consistent information through all
channels @
Head of
Sales/M
arketing COO
Contracts
Challenge: Must cut
postage and printing
costs while optimizing
printing constraints
© 2012 SAP AG. All rights reserved. 25
Document Process Automation
With little or no change to existing systems, SAP
Document Presentment consolidates data from
business systems into smarter, more cost-effective
internal and external communications
Improve reliability and accuracy through
document automation
Reduce time and cost of critical business processes
Communicate proactively with all process constituents
Secure compliance
Document Process
Automation
Improve customer,
partner and supplier
relations by
streamlining
document-intensive
business processes
© 2012 SAP AG. All rights reserved. 26
SAP Document Presentment:
Optimizing Document Communication
Improve customer experience: customized, proactive
Improve operational efficiencies: automate document process in real-time
Automated and Integrated
Personalized Targeted
Communications Document
Generation
Document
Distribution
Document
Consolidation
Document
Composition
Archiving
© 2012 SAP AG. All rights reserved. 27
Server-based business process orchestration and customer communications solution
Supports the generation of personalized documents
Enables Communications from multiple enterprise applications to multiple channels
(print, portal, email, fax, archive, mobile etc…)
Automation of ERP and industry-specific processes that rely on document
communication e.g. invoices, statements, shipping documents, order confirmations, letters,
checks, labels… – business critical for all document processes
SAP Document Presentment by OpenText
Business line
Marketing
IT
Customer Service
Legal
Key features:
Scalable to support distributed or centralized document processing to the highest volumes
Enables event-driven, electronic communication
Flexible integration of archives and internal or external print-shops
Extensive language support
Best-in-class SAP integration
Quick realization of benefits: implemented in weeks not months
© 2012 SAP AG. All rights reserved. 28
Document Composition
Targeted customer
service notice based on
customer profile
Bar codes for document
automation
Dynamic branding based
on business unit
Clear presentation using
historical comparisons
and graphs
Personalized marketing
messages with hyperlink
Educate and inform
customer: additional
information in context
OMR codes for optimized
enveloping and mailing
© 2012 SAP AG. All rights reserved. 29
Produce and deliver customized documents exactly when and where you need them
Leveraging CRM
and back office
information
Multiple languages,
any channel, any
format
Any document type
formatted to customer
requirements
Enterprise Document Presentment
© 2012 SAP AG. All rights reserved. 30
Business User Enablement Create and manage targeted messages and correspondence
Easily integrated into an
SAP screen e.g. SAP CRM
Maintain content
in real-time
SAP data for rules and
personalization
“ The solution is pretty easy for a business-oriented person to use.
”
© 2012 SAP AG. All rights reserved. 31
Reduced spending through centralized
document control, full integration with SAP-supported
business processes
Estimated savings of about $2M per year by
controlling the flow and delivery of documents
SAP Document Presentment enabled a 60
percent printing cost reduction in less than
one year
Using SAP DP to integrate acquired utility companies and
merge branding while not touching upstream ERP systems
Customers are saying…
© 2012 SAP AG. All rights reserved. 32
Questions?
Richard Verbeek
LinkedIn Group Extended ECM:
http://www.linkedin.com/groups?home=&gid=3874677