ong 2.0
DESCRIPTION
Presentazione su social media per le ONG aggiornata a luglio 2012, a cura di Luca Conti @pandemia o [email protected]TRANSCRIPT
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Luca Conti – Forlì 2012
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L’agenda di oggi
Il Web 2.0: stato dell’arte
Dai blog ai social network: il real
time web
Strumenti e tecniche
Casi studio e best practices
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Internet in Italia oggi
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Dal web marketing al content marketing
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Web 2.0: stato dell’arte
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Web 2.0: lo scenario italiano
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http://vincos.it/osservatorio-facebook/
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Facebook: IL social network
22 milioni di utenti attivi negli ultimi 30 giorni
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Minuti social 05/11 USA
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Dai blog ai social network verso il real time web
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Il Web 2.0 è
Social media
Social network
Contenuti, Multimedia, Mobile
Relazione, Partecipazione,
Conversazione
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Social media
Blog, identità Flickr/YouTube, multimedia Slideshare/Scribd, documenti Delicious, bookmarking
Contenuti, condivisione, discussione
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Blog / Tumblr
17 miliardi page view/mese
50 milioni di post al giorno
>50 milioni di blog attivi
Obama, New Yorker, The Economist
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YouTube
72 ore di video upload al secondo
+50% Y/Y
6 miliardi di visualizzazione al
giorno
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Social network
Facebook, generalista e globale Linkedin, specialistico e globale Goodreads, specialistico e globale Zoes, specialistico e locale
Relazione, affinità di interessi, community
Condivisione, comunicazione
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Social network / Facebook
940 milioni di utenti nel mondo
22 milioni in Italia
13 milioni in Italia al giorno
6 milioni da mobile
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Social network / Linkedin 155 milioni di utenti nel mondo
3,3 milioni in Italia
Dal CV all’identità professionale
Recruitment, brading, reputazione
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Twitter: media o network? 350 milioni di tweet al giorno 140 milioni di utenti attivi 2-3 milioni in Italia (?) Follower & Following Informazione, Celebrity, Brand Comunicazione personale
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Il filtro sociale
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Presenza attiva e/o ascolto passivo
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Identità
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Condivisione
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Il prisma della conversazione
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Il prisma della conversazione
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... e alcuni strumenti da non perdere
Un piano di comunicazione online
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Farsi le domande giuste
Obiettivi
Risorse
Competenze
Pubblico
Indicatori
Tempo
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Darsi le giuste risposte
Strategia per il web
Coinvolgimento del top management
Allocamento graduale ma adeguato
Investire nel lungo termine
Formazione interna
Analisi delle piattaforme
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Si parte dai contenuti
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Storytelling
http://www.tourisme-montreal.org/blog/30
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Per una strategia di contenuti
Produrre
Curare
Aggregare
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Strategia multicanale
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Hootsuite
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Bookmarklet
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Monitoraggio con i feed RSS
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Widget
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delicious
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Casi studio e best practices
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Blog / CharityWater
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YouTube / Invisible Children
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Social newsroom / Croce rossa
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Focus / Facebook
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Facebook: Consigli utili
http://www.flickr.com/photos/un-sharp/2763112093/sizes/o/44
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Un buon profilo personale
• Gestione consapevole della
privacy
• Informazioni personale di contatto
• Policy sugli amici
• Attenti alle applicazioni
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Profilo Pubblico/Pagina
Il profilo personale non è lo strumento giustoper i soggetti non personali! 46
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Profilo Pubblico/Pagina
http://friendfeed.com/fabiogiglietto/0e787c6e/per-la-serie-fare-marketing-con-facebook
Indirizzo breve facebook.com/nomeazienda
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Pubblicità
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Sul tuo sito > Plugin sociali
• Bottone Like• Bottone Send• Commenti• Activity feed• Recommendation• Like box• Bottone Login• Registrazione
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Aggiornamento costante
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Non c’è solo Facebook
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Avvio di una pagina
• Racconta la tua storia
• Condividi contenuti ricchi
• Costruisci un dialogo
• Potenzia il tuo impatto
• Misura e ottimizza
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Non dimenticar la strategia• Crea una strategia con un assetto
sociale
• Crea una voce autentica per il marchio
• Interagisci
• Approfondisci i rapporti
• Continua ad apprendere
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Risorse
www.facebook.com/adsmarketing/ www.facebook.com/business www.facebook.com/
FacebookMarketingItalia www.facebook.com/FacebookPages http://www.facebook.com/marketing http://www.facebook.com/
smbmarketing https://developers.facebook.com/
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Focus / Twitter
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Twitter / Il profilo
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Twitter / Mention & Retweet
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Twitter / Liste
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Twitter / Ricerca
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Storify http://storify.com/pandemia/ong-2-0
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Conversiamo online
Skype: pandemia
Twitter @pandemia @lucaconti
Linkedin.com/in/lucaconti
Facebook.com/lucaconti