Quenching Business Challenges

Case Study

Coca-Cola Enterprises, Inc. Fast Facts

Industry Beverage Distributor

Headquarters Atlanta, Georgia

Corporate Overview Coca-Cola Enterprises (CCE) is the world’s

largest marketer, distributor and producer of bottled and canned liquid non-alcoholic

refreshment. CCE sells approximately 80 percent of The Coca-Cola Company’s

bottle and can volume in North America and is the sole licensed bottler for products of

The Coca-Cola Company in Belgium, France, Great Britain, Luxembourg, Monaco and The

Netherlands. Its sales represent 18 percent of The Coca-Cola Company’s worldwide volume.

Revenues $21 billion

Number of Employees 73,000

Business Challenge Coca-Cola Enterprises, Inc. needed a software system that would evolve as technology changed to help it remain a beverage-industry leader. The company also wanted to deliver merchandising solutions that reflect the differences across stores, as well as implement and maintain controlled quality checks on store-level planograms. Additionally, this beverage giant wanted to increase its productivity, efficiency and effectiveness in its planogram process.

Business Solutions• JDA® Category Advisor• JDA® Intactix Knowledge Base• JDA® Space Automation• JDA® Space Planning

Business Benefits• Streamlined planning and execution• Optimized space and category performance• Increased category sales and profits through more intelligent

decision making• Delivered store-specific planograms that were grounded in shopper

insights and store-specific data• Improved planogram consistency and accuracy• Increased category optimization

Quantifiable Benefits• 2-percent increase in unit sales• 2-percent positive impact on dollar sales• 1.9-percent improvement in the sparkling category volume• 2.2-percent improvement in the sparkling category sales

“We were looking for a solution that would allow us to deliver merchandising solutions

that reflect the differences across stores to effectively bring the right products to

the right consumers at the right locations. Additionally, we needed to create a

business process to ensure controlled quality checks on store-level planograms

while at the same time increase the productivity, efficiency and effectiveness

in the planogram process.”

- Luisa Eichman, director of space planning services,

Coca-Cola Enterprises, Inc.

One Synchronized View of Demand Helps Coca-Cola Enterprises Increase Productivity and Efficiency, as well as Leverage Shopper Insights to Drive Positive Results

2

Coca-Cola Enterprises, Inc. (CCE) is the world’s largest non-alcoholic bottler and represents 18 percent of The Coca-Cola Company’s total global volume. CCE bottles some of the world’s most popular brands of carbonated soft drinks, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero and Sprite. Some of the company’s prominent non-carbonated soft drinks are Dasani, POWERade, Full Throttle and Minute Maid Juices to Go. In 2007, CCE expanded its portfolio with the distribution of Glacéau brands that include SmartWater, VitaminWater and VitaminEnergy, as well as FUZE and Campbell V8 products in key channels.

Unbottling Beverage Industry Challenges

Even a successful, global corporation like CCE is under pressure from the ever-increasing demands and expectations of being a leader in the highly competitive beverage industry. While consumers are demanding more product innovation than ever before, retailers trying to serve them don’t necessarily have the extra space to fulfill the demand. To continue to provide refreshing results, CCE defined many business objectives, operational challenges and requirements to help maintain its market leadership position and improve the efficiency of its operations. In addition, the company set out to streamline space management processes across the organization, automate high-volume

production of store-specific planograms and optimize business performance.

To achieve these business objectives, CCE realized the need for solutions that would also support its Shopper Segmented Merchandising program, a major initiative launched in 2007 to optimize sales and shopper satisfaction.

“We were looking for a solution that would allow us to deliver merchandising solutions that reflect the differences across stores to effectively bring the right products to the right consumers at the right locations,” said Luisa Eichman, director of space planning services at CCE. “We needed to create a business process to ensure controlled quality checks on store-level planograms while at the same time increase the productivity, efficiency and effectiveness in the planogram process.”

Meeting Space Management Requirements

CCE ultimately decided to replace its former systems because it wanted a software system that would evolve as technology continues to change. The company decided upon JDA Software for a number of reasons: JDA’s proven track record as a world-class software supplier, the features that JDA’s Category Management solutions offer, as well as the fact that JDA is more customer focused than other software vendors in the marketplace.

Adding Effervescence to the Management of Planograms

CCE selected JDA® Intactix Knowledge Base, JDA® Space Planning, JDA® Space Automation and JDA® Category Advisor solutions to better manage the growing number of store-specific planograms being created for its customers.

JDA Category Advisor provides CCE with a robust platform for planogram creation and analysis with integration into retailer point-of-sale (POS) data. By integrating POS data with its planograms, CCE has quick access to current and consistent information needed for effective decision making and analysis across its categories. Business decisions are executed faster at the shelf and with greater insight, improving category optimization and effectiveness.

JDA Space Planning allows CCE to streamline the execution of top-level category plans, achieve store-specific assortment management, maximize profit and extend customer loyalty by precisely placing the right products in the right positions at the right time – every time.

JDA’s Intactix Knowledge Base solution helps CCE to manage planograms, fixtures, floor plans, store and merchandise data, product dimensions, attributes and performance data with the solution’s powerful relational database environment.

Additionally, the JDA solutions help CCE to deliver market-specific category management plans for its retail partners and generate Web-based, on-demand reports to the field. CCE can efficiently provide controlled Web access to share and distribute planograms and data, as well as consistent analysis and insights on shelf management to support and execute merchandising strategies.

Energizing Business Operations

CCE is also able to better support its Shopper Segmented Merchandising program. The company continues to strengthen its efficiency and effectiveness in its space automation and planogram processes. CCE has reduced out-of-stocks and now drives category sales and profits through more intelligent decision making.

3

4-Color

Copyright © 2010, JDA Software Group, Inc. All rights reserved. JDA is a Registered Trademark of JDA Software Group, Inc. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated. JDA reserves the right at any time and without notice to change these materials or any of the functions, features or specifications of any of the software described herein. JDA shall have no warranty obligation with respect to these materials or the software described herein, except as approved in JDA’s Software License Agreement with an authorized licensee.

UK & Northern Europe+44 (0) 1344 354500

France & Southern Europe +33 (0)1 56 79 27 00

US +1 800 479 7382

Canada & Latin America +1 480 308 3555

WEB www.jda.com

EMAILinfo@jda.com

ASIA PACIFICSingapore

+65 6305 4350Australia

+61 2 8912 7900

Bangalore +91 80 4120 8506

Mumbai +91 22 6770 3343

Japan +81 3 6418 1100

China +86 21 2327 9400

EUROPEAMERICAS

02.26.10

“As we increase our portfolio of carbonated soft-drink SKUs, this process improvement will target our offerings on uniqueness of each store – what we refer to as ‘Shopper DNA,’ ” explained Eichman. “The solutions and our new processes leverage shopper insights to drive store-level changes. We are creating store-specific planograms utilizing store-level sales data, as well as incorporating consumer insights by identifying the priority SKUs for the stores’ defined segment.”

CCE’s users are excited about the time savings now achieved in creating planograms or schematics. In the past, downloading data and rearranging the products in a specific order to create consistency across the company was a long, tedious process. Using the new business processes, as well as identifying which of the steps in creating planograms users can automate, the company is able to create planograms that are more accurate but follow the same guidelines. CCE also created business rules and quality checks to ensure that all planograms are created consistently. While it previously took a few days to complete just one planogram at times, the new process now takes users just five to 20 minutes per planogram.

“Implementing the JDA solutions has provided CCE with one synchronized view of demand,” added Eichman. “Given the expanded variety in beverage consumption and shopper demographics, determining the right beverages to carry for consumers needs to be done at the store level to optimize sales and shopper satisfaction.”

CCE Bubbles with Real Results

After deploying the solutions and implementing the new processes in over 4,000 grocery stores, CCE achieved a 2-percent increase in unit sales and a 2-percent improvement in dollar sales. Additionally, implementing the same processes to manage the company’s entire sparkling category for one of its retail customers resulted in a 1.9-percent improvement in the sparkling category volume and a 2.2-percent improvement in the sparkling category sales.

A strong commitment to innovation and achieving its corporate business objectives are central to CCE’s efforts to generate superior marketplace execution, which is a cornerstone of this beverage-industry giant’s operating philosophy and strategy. CCE gained the valuable insight and knowledge it needed to drive real results while maximizing the return on its JDA investment. The company improved planogram consistency and accuracy, increased category optimization and sales and streamlined execution to optimize space planning.

CCE’s continued success illustrates the importance of space management and demonstrates how the beverage industry is embracing merchandising solutions. From strategy level to store level, the implementation of JDA solutions has enabled CCE to synchronize its space management network to reinforce the company’s leadership position in the competitive beverage market.

About JDA Software Group, Inc.

JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company®, is the leading provider of innovative supply chain management, merchandising and pricing excellence solutions worldwide. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies®, Manugistics®, E3®, Intactix® and Arthur®. JDA’s multiple service options provide customers with flexible configurations, rapid time-to-value, lower total cost of ownership and 24/7 functional and technical support and expertise. To learn more, visit www.jda.com or e-mail info@jda.com.