one publisher’s perspectives on an evolving industry grace baynes nature publishing group october...
TRANSCRIPT
One publisher’s perspectives on an
evolving industry
Grace Baynes
Nature Publishing Group
October 2009
Origins…
What next? More technology?
GlobalisationWeb 2
ParticipativeDynamic IntegratedUnpredictable
Print to online; semantic webAutomation, personalisationEvolving business models: open access
A future for the STM publishing industry?
Build on our experience, brands and contentCommitment to quality/service Innovate with new technologiesExperiment with new business modelsCommit to new markets Act globallyWork with scientists/librarians Provide value for money
OLD BUSINESS, NEW MODELS
NEW BUSINESS, NEW MARKETS
REGIONAL PUBLISHING
DATABASES
MULTIMEDIA
JOURNALS
SOCIAL NETWORKS/PARTICIPATIVE SERVICES
NEWS FOR SCIENTISTS AND CONSUMERS
ARCHIVE 1
869
NPG serves the whole scientific research process….From finding collaborators… reading excellent
research & news…
sharing preliminary findings…then bookmarking references…
publishing in high impact journals…
and reaching a global audience
Why social networking experiments?
Encourage/facilitate collaboration between groups
Raise visibility of individualsEvolving publisher rolenature.com registrationDrive traffic
NOW: Help scientists collaborate AND be more productive
Now expanding to serve science students and educators
Part of Nature Education
Launched in January 2009
Online learning service for genetics undergraduates and teachers
Over 80,000 visitors in Sept ’09, ninth month of operations
Combines courseware, high quality content, collaborative working platform and other resources
In a broad range of media….
Print, online, blogs, video, podcast
Nature Chemistry features
References can now be looked-up from the text of the article
Bold compounds numbers ‘pop-up’ the structure
Clicking on bold numbers takes you to enhanced compound pages
Nature Chemistry features
Enhanced compound pages offer: Chemdraw file CML file View structure in 3D Synonyms Chemical formula Molecular Weight Elemental Analysis InChI and InChIKey SMILES string Links to external databases
Nature Chemistry featuresAnnotated articles so users can link out to other information resources
Author file
Back office production
+ChemSpider
PubChem
CML
Compound data
CDX GIF/PNG 3D
O
OHHO
N
N
N
NH2
NOPO
O
O
Na
Na
Back office production
O
OHHO
N
N
N
NH2
NOP
O–
O
O
–
(Na+)2
NH
O
ONO
OHHO
OP
O–
O
O
–
(Na+)2
O
OHHO
15N
15N
15N
15NH2
15NOP
OH
HO
O
NH
O
ONO
O
O
HO
O
N
N
N
NH2
NPHO
O
HO
NH
O
ONO
OHHO
OPO
O
ONa
Na
O
OHHO
15N
15N
15N
15NH2
15NOPHO
OH
O
NH
O
ONO
O
HO
N
N
N
NH2
NOPHO
O
HO
O
InChI=1/C10H14N5O7P.2Na/c11-8-5-9(13-2-12-8)15(3-14-5)10-7(17)6(16)4(22-10)1-21-23(18,19)20;;/h2-4,6-7,10,16-17H,1H2,(H2,11,12,13)(H2,18,19,20);;/q;2*+1/p-2/t4-,6-,7-,10-;;/m1../s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11-14,12-14,13-14,14-14,15-14,16-16,17-16,18-16,19-16,20-16,21-16,22-16,23-31;2*1-23
InChI=1/C9H13N2O9P.2Na/c12-5-1-2-11(9(15)10-5)8-7(14)6(13)4(20-8)3-19-21(16,17)18;;/h1-2,4,6-8,13-14H,3H2,(H,10,12,15)(H2,16,17,18);;/q;2*+1/p-2/t4-,6-,7-,8-;;/m1../s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-14,11-14,12-16,13-16,14-16,15-16,16-16,17-16,18-16,19-16,20-16,21-31;2*1-23
InChI=1/C10H14N5O7P/c11-8-5-9(13-2-12-8)15(3-14-5)10-7(17)6(16)4(22-10)1-21-23(18,19)20/h2-4,6-7,10,16-17H,1H2,(H2,11,12,13)(H2,18,19,20)/t4-,6-,7-,10-/m1/s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11+1,12+1,13+1,14+1,15+1,16-16,17-16,18-16,19-16,20-16,21-16,22-16,23-31
InChI=1/C20H26N7O10P/c1-9-4-26(20(31)25-19(9)30)15-3-11(12(5-28)35-15)37-38(32,33)34-6-13-10(29)2-14(36-13)27-8-24-16-17(21)22-7-23-18(16)27/h4,7-8,10-15,28-29H,2-3,5-6H2,1H3,(H,32,33)(H2,21,22,23)(H,25,30,31)/t10-,11-,12+,13+,14+,15+/m0/s1/i1-12,2-12,3-12,4-12,5-12,6-12,7-12,8-12,9-12,10-12,11-12,12-12,13-12,14-12,15-12,16-12,17-12,18-12,19-12,20-12,21-14,22-14,23-14,24-14,25-14,26-14,27-14,28-16,29-16,30-16,31-16,32-16,33-16,34-16,35-16,36-16,37-16,38-31
These compounds are, where needed, redrawn to be machine readable
The InChIs are then generated and stored with the manuscript in its metadata
All bold numbers within a manuscript highlight compounds key to the paper
Coming soon
A new paradigm
Authors choose Subscription (with archiving) or open access derivatives or no
Libraries choose subscription (online only site licence) prepay PPV, or pay as you go PPV
Efficiencies peer review no print (intended)
Mission statement - unchanged since 1869:
From Steven’s presentation
