one model - multiple markets

Corporate OverviewMission - To develop, design and market our SaaS/Web 2.0 products and

services.

Model – A no cost UGC business model that has the potential to be utilized in multiple horizontal and vertical markets with 12 shared revenue generators.

Difference – No one in the social media, e-Learning or e-Commerce space shares revenue with clients at our percentage.

Competition - We are complimentary to Blackboard and other LMS solutions. The LMS is loaded into a window that also provides shared revenue generation.

Funds - Minimal expense – design, development, staffing, facilities and marketing.

Corporate Organizational ChartProposed After Funding

HonorScholar.comOver 2 million Middle School, HS and college students.An exclusive community by honors director invitation

only. Global major-centric community (faculty, students,

administrators).Delivery of honors approved vetted, core and dynamic

research, information and learning materials.Customizable format for use by individual honors

programs at elementary, secondary and post secondary institutions.

Multi-Stream Revenue Sharing Business Model.

theCampusCenter.comOver 18 million student user base with approx.

$53 Billion dollars in discretionary funds.A global major-centric community of academics.

(faculty, students, administrators).Delivery of vetted, core and dynamic research,

information and learning materials.Customizable format for use by individual

colleges and universities at post secondary and graduate level.

Multi-Stream Revenue Sharing Business Model

UtubeUniversityYouTube like Web 2.0 structure.Specific Channels for Universities.Vetted User Generated Content – with

embed code.Multi-Stream Revenue Sharing Business

Model.Courseware Videos.Original programming.

theLibraryCenterWeb 2.0 structure.Partnership site for libraries and

publishers.Over 125,000 libraries in the United StatesAuthor interviews and chats.Retail Store for diverse products.Social Network of Vetted User Generated

Content.Multi-Stream Revenue Sharing Business

Model.

theMuseumCenterWeb 2.0 structure.Partnership site for museums and galleries.Over 100,000 museums in the United

StatesExhibition listings and reviews.Retail Store for diverse products.Social Network of Vetted User Generated

Content.Multi-Stream Revenue Sharing Business

Model.

Pasca ProductionsOnline Video College Community Website.Multi-Stream Revenue Sharing Business Model.

globalcampustv.com Global look at campus activities, Bands and interviews.

WestvilleWebTV Webisode Content User Generated Webisode Content. Original content development. Tenure – Six Years to Life.

Collegiate Marketing GroupAll forms of marketing materials for the Collegiate Marketplace.Multi-Stream Revenue Sharing Business Model.

Integrated StrategiesApp DevelopmentPrint ProductseNewslettersEmail BlastsPublishingNovelty Items

JMD MediaFull Service Marketing and Media company.Integrated marketing solutions for the consumer.

Web Design/Development Promotional MaterialsPrint Products – all forms Television – Terrestrial and WebPublishing Radio – Terrestrial and WebEmail Blasts Media Buys and SEM/SEOeNewsletters Branding

Revenue StreamsEach division works with a variety of these revenue streams:

Revenue predicated on- 10,000 Users (example: College Market)Content appropriate revenue – $12.50 CPM x 4 per pg. x 6 pgs. per user per day x 10K users = $3000 x 220 days $660,000.00www.hotchalknetwork.com/HotChalk_Media_Kit.pdfhttp://www.iab.net/media/file/Bain_IAB_Digital_Pricing_Research.pdf

Promotional Spots$5,000 x 25 clients – (TAM 4,100 campuses x $5,000.00 = $20,000,000.00) $125,000.00

Affiliate Purchases via Amazon powered College Store 4% to 8% commission avg. student purchase $150 per yr (based on 6%) $9 per student x 10,000 students $90,000.00http://www.nacs.org/public/research/higher_ed_retail.asp#market

Affinity & Job SearchCorporate ad sponsored information - MyMajor & Job Search pages (e.g. Ernst & Young) 5 x $10,000 per yr. $50,000.00

Content Distribution – Online courses, eBooks, .pdfs, DRM Music/Videos4 downloads of content x $5.00 per download x 1,000 users $20,000.00

Micro Sites Inventory$5,000 x 100 sponsors - Micro site potential is infiniteDiscipline specific white papers, news feeds, e-newsletters, employment advice, movies, games, products, etc. $500,000.00

In Text Search Links10,000 users x $1 per year $10,000.00Revenue from contextual search throughout editorial per click model

Market Research Student generated surveys sold to corporation’s research centers through Node Research our partner company $850,000.00 Total $2,295,000.00

Revenue Projections 2010 2011 2012 2013 2014

Users –

10,000 users per school avg.

0 1 school

10,000

10 schools

100,000

35 schools

350,000

75 schools

750,000

In Text Search Links

Editorial content links

0 $10,000 $100,000 $350,000 $750,000

Content AppropriateOnline Revenue –

0 $660,000 $6,600,000 $22,680,000 $48,600,000

Online View Books– Online and College Search

0 $125,000 $180,000 $210,000 $350,000

Affiliate – Amazon Powered Bookstore

0 $90,000 $900,000 $3,150,000 $6,750,000

Affinity – My Major – News Feeds, White Papers,…

0 $50,000 $200,000 $700,000 $1,500,000

Content Dist

eBooks,.pdfs music, games,…

0 $20,000 $200,000 $700,000 $1,500,000

Micro Sites

Staples, AT&T, Dell, etc.

0 $500,000 $1,500,000 $3,000,000 $7,500,000

Market Research Surveys 0 $850,000 $1,700,000 $3,500,000 $6,500,000

Donation to School 0 ($240,000) ($2,400,000) ($8,400,000) ($18,000,000)

Total Rev Proj. 0 $2,065,000 $10,940,000 $25,890,000 $55,450,000

Total Costs ($1,032,000) ($1,032,000) ($2,539,500) ($3,070,935) ($4,101,844)

Profit ($1,032,000) $1,033,000 $8,300,500 $22,820,065 $51,349,156

Yearly Costs

REVENUE/COSTS/PROFIT PROJECTIONS

PROFIT PROJECTIONS

Valuation and Funding RequirementsDigiEd is currently valued at $5MMInitial funding required is $1.25MMFunding will be dedicated towards:

Product Design/DevelopmentMarketingStaffingFacilities

Management TeamMartin Kenney – Partner/CEO Martin E. Kenney, Jr. is a consultant and co-founder of WRC Media Inc., the

leading supplementary educational publisher and media company. He formerly served as Chief Executive Officer and Director of WRC Media Inc. In addition, Mr. Kenney serves as Chairman of Prism eSolutions, LLC. Mr. Kenney, was the education industry industrial partner of Ripplewood Holdings L.L.C., and built WRC Media, Inc. within a four-month period during 1999. From 1990 to 1998, Mr. Kenney held several executive positions at Simon & Schuster. Most recently, he served as President of Simon & Schuster's Education Technology Group and Executive Vice President of the Education Group (currently owned by Pearson). Mr. Kenney joined Simon & Schuster from J. B. Lippincott Company where he was Vice President of Sales and Marketing. For six years previous to this, he fulfilled a progressive series of positions at McGraw-Hill Book Company. Before joining McGraw-Hill, he was President and General Manager of Winston Press, a CBS Publishing group, and President of Whittemore Associates, a unit of ABC Publishing. Born in the Bronx, New York, Mr. Kenney graduated in 1969 from St. Louis University. He has done graduate work at New York University and Babson College.

Management TeamPatrick Aievoli – COO/Founder/Partner

Prof. Aievoli is the Director of the Interactive Multimedia Arts graduate program at Long Island University, C. W. Post Campus. Since 1988 Prof. Aievoli has consulted for numerous interactive companies. For the past 20 years he has been actively involved in the growth and the concept to completion of interactive and Web initiatives for clients such as Tommy Hilfiger, NY Islanders, FleetBoston, Verizon, McGraw-Hill and American Express.

Management TeamJeremy Cohn – Partner/CMOMasters Degree from NYU in Communications

Management. He has been an Art Director for BookSpan (Time Inc), MMA Advertising and an account executive for Promolink Incorporated. Jeremy has been involved in many facets of advertising and marketing since 2002. His clients range from Hyatt and American Express to local regional accounts. He started his career in print and has now progressed to digital media. Jeremy brings his years of marketing experience to new media and is focused on developing the CMG and JMD divisions of DigiEd Incorporated.

Management TeamDoug Kelsch– Partner/CTODouglas Kelsch - Adj. Professor at LIU/C.W. Post

Interactive Multimedia Arts (IMA) graduate program, Chairperson – Art Department/Computer Graphics

Sachem North High School.Developer of all DigiEd Inc. sites and Web

applications both front end, back end and e-Commerce. Experienced in CSS, HTML, PHP, mySQL, Ajax, C++, Visual Basic, Social Media platforms.

Management TeamAngela Pisano – Partner/Chief Creative

OfficerAngela is currently a Senior Designer for Macy’s.com,

managing online creative and promotional materials. She is also responsible for content development as well as growth and development of the social-networking aspects of the company while overseeing all development stages. Previously Angela worked for an American Express subsidiary. She has created new media products for   American Express Travel Related Services, Scion, Toyota and other national brands. She Is also an Adjunct Professor at LIU/C. W. Post’s Interactive Multimedia Arts graduate program since 2007.

Advisory BoardDr. John Regazzi – College of Information and Computer Science,

C. W. Post, - Past: CEO ElsevierDr. Joan Digby – Program Director Honors and Merit Fellowship

Program, C. W. Post, Author - Peterson’s Guide to Honors Programs

Gary Bergman – CEO CollegeStudyUS.com – - Past: Assoc. Provost Enrollment Services, C.W. Post and Hofstra

Brian Bigda – CEO, Appsalon.com – Past: Managing Director NelnetMichael Ferranti – CEO Endai WorldwidePatrick Macri – Owner Millennium Communications Josef Katz – VP Marketing – Straighterline.com

Thank You for Your TimeContact: Patrick Aievoli631-561-9805patrick@digiedcorp.com

Support Links Partial List http://www.eschoolnews.com/2010/03/08/duncan-to-publishers-create-engaging-digit

al-content/ http://www.futureofeducation.com/ http://www.eschoolnews.com/2010/05/06/free-online-curriculum-expanding-to-middle

-grades/ http://chronicle.com/article/As-Federal-Stimulus-Money-R/65113/ http://chronicle.com/article/A-University-President-Fig/64961/ http://chronicle.com/blogPost/Most-Professors-Use-Social/23716/?sid=wc&utm_sourc

e=wc&utm_medium=en http://chronicle.com/article/In-Crisis-U-of-California/65445/ http://chronicle.com/article/Texas-Law-Requires-Professo/65450/ http://chronicle.com/article/What-I-Learned-From-YouTube/65141/ http://chronicle.com/article/Scholars-Increasingly-Embra/64982/ http://chronicle.com/article/Anya-Kamenetz-Invokes-a-Mo/64767/ http://chronicle.com/article/Open-Access-Journals-Break-/64143/ http://chronicle.com/article/After-Frustrations-in-Secon/64137/ http://chronicle.com/article/Southern-Methodist-U-Puts-/65426/