one mall time - operation procedure

6
One Mall Time E-commerce in Hong Kong Prepared by Charlotte Lee 2013 Oct Company background Registration Procedure Payment & Delivery Marketing Appendix

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Page 1: One mall time - Operation Procedure

One Mall TimeE-commerce in Hong Kong

Prepared by Charlotte Lee 2013 Oct

• Company background

• Registration Procedure

• Payment & Delivery

• Marketing

• Appendix

Page 2: One mall time - Operation Procedure

Company Background

• Found in 2012 • E-commerce in Kwai Hung• Market: 81% Hong Kong• Indiffiential: Network in local artistic

• Watch + Jewellery selling• Price Range: $170 - $2500

Page 3: One mall time - Operation Procedure

Vendor Application Procedure

Consignment Contract is confirmed

Doc to OMT - Sample- Description- Material Image- Stock listing

ABC need to pay administrative charge$1500 /month or $15000 / year

OMT produce Marketing Content

Ads only post in OMT website & facebook

- Banners Ads

- Editorial ads

- Ads Post

READY TO SELL

Extra Marketing Activities – extra $$

- Ads on magazine- Celebrities sponsorship- Marketing campaigns

EVENT COMPLETED

Selling Price40% OMT60% ABC

OMT : collect watch

ABC : 1-year quality guarantee

OPTIONAL

Page 4: One mall time - Operation Procedure

OMT marketing package $1500/M or $15000/Y

Ads on OMT website

-       Type C: Banner, 791 x 189 pixel -       Direct link to your official website -       Duration: 1 month

Editorial ads on OMT website

- Duration: 1 month

Ads on OMT Facebook

- Duration: 1 month

Page 5: One mall time - Operation Procedure

Extra Marketing Activities – Extra $$- Ads on magazine - Celebrities sponsorship - Marketing campaigns

1 Large + 1 small events HK$58000

• Leaflet and giveaways to passersby• 2000 phone stands + 1000 leaflets• Promotion booth design and production + equipment

Pre-event

• Artists attend : Eddie + Rainky + Heyo + dancers• Media invitation, press releaseOn-event

• Post event follow up• Report with video + photographs• Sponsored celebrities + magazine interview

Post-event

Page 6: One mall time - Operation Procedure

Prepared by Charlotte Lee 2013 Oct

THANK YOU• This presentation focus on how One Mall Time operate in

Hong Kong

• Evaluate the Optimization marketing activities in sales

platform