one mall time - operation procedure
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One Mall TimeE-commerce in Hong Kong
Prepared by Charlotte Lee 2013 Oct
• Company background
• Registration Procedure
• Payment & Delivery
• Marketing
• Appendix
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Company Background
• Found in 2012 • E-commerce in Kwai Hung• Market: 81% Hong Kong• Indiffiential: Network in local artistic
• Watch + Jewellery selling• Price Range: $170 - $2500
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Vendor Application Procedure
Consignment Contract is confirmed
Doc to OMT - Sample- Description- Material Image- Stock listing
ABC need to pay administrative charge$1500 /month or $15000 / year
OMT produce Marketing Content
Ads only post in OMT website & facebook
- Banners Ads
- Editorial ads
- Ads Post
READY TO SELL
Extra Marketing Activities – extra $$
- Ads on magazine- Celebrities sponsorship- Marketing campaigns
EVENT COMPLETED
Selling Price40% OMT60% ABC
OMT : collect watch
ABC : 1-year quality guarantee
OPTIONAL
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OMT marketing package $1500/M or $15000/Y
Ads on OMT website
- Type C: Banner, 791 x 189 pixel - Direct link to your official website - Duration: 1 month
Editorial ads on OMT website
- Duration: 1 month
Ads on OMT Facebook
- Duration: 1 month
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Extra Marketing Activities – Extra $$- Ads on magazine - Celebrities sponsorship - Marketing campaigns
1 Large + 1 small events HK$58000
• Leaflet and giveaways to passersby• 2000 phone stands + 1000 leaflets• Promotion booth design and production + equipment
Pre-event
• Artists attend : Eddie + Rainky + Heyo + dancers• Media invitation, press releaseOn-event
• Post event follow up• Report with video + photographs• Sponsored celebrities + magazine interview
Post-event
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Prepared by Charlotte Lee 2013 Oct
THANK YOU• This presentation focus on how One Mall Time operate in
Hong Kong
• Evaluate the Optimization marketing activities in sales
platform