on the wrong tram ll 1210 clint smith
DESCRIPTION
Presents a critique of several common approaches to building e-capability on tertiary educational institutions, based on the metaphor of Melbourne's famous trams. The author's first job was as a conductor on the trams. Sadly, the conductors (called "connies") are no longer with us, although the author still is.TRANSCRIPT
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November 26 2010conVerge10
On the wrong tram?On the wrong tram?better ways of getting e-capabilitybetter ways of getting e-capability
Clint SmithDirector
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http://www.youtube.com/watch?v=ktcWYR-dWtA&feature=related
http://www.youtube.com/watch?v=vx3OTnMOmtc
http://www.connies.com.au/about_us
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Survey: 2008 E-learning Innovations projects
• $5.3 funding for 140 projects
• approx 50% for business-provider partnerships
• survey in June 2009 to review impact and embedding of the e-learning innovation
• research and review by LearnWorks
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Impact: follow-up deliveryRTO survey: What delivery follow-up has there been?
Survey: 2008 E-learning Innovations projects
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Impact: flow-on programsBusiness partner survey: What flow-on delivery (other courses) has there been?
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Impact: sustainable teamsBusiness partner survey: Is the 2008 team supporting other e-learning initiatives?
Survey: 2008 E-learning Innovations projects
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How do you embed e-learning?
• Teambuilding: retain teams to implement other initiatives
• Benchmarking: measure your e-progress against others
• Market research: check the demand for e
• Repertoire: extend your e-learning delivery options and tools
• Planning: integrate e-learning in other plans
• Upskill: build your staff e-capability
• Support: resource e-mentors or champions
• Fund: investigate other sources and models
• Partner: make alliances to build scope (especially clients)
• Prepare: build learner e-skills and awareness
• Market: sell benefits to management, staff, learners, clients
Embedding checklist, Victoria, 2008
Sneaky questionHow many of these tasks and strategies are initiated by or carried out by trainers/teachers?So will PD for them help?
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Embedding e-learningPartner survey: which of these these strategies have you used?
Survey: 2008 E-learning Innovations projects
Most did a bit of everything – but building e-skills (staff, learners) main focus
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So what e-capabilities do you need?
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So what e-capabilities do you need?
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Strategic e-capabilities
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Strategic e-capabilities
• Interpreting trends in using web-based technologies for training
• Analysing business opportunities and threats from the technology trends
• Monitoring e-learning development in competitors
• Identifying types of e-learning relevant to the training business
• Picking winners (e-learning initiatives for success and impact)
• Articulating the role of e-learning in the business
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Strategic e-capabilities
• Interpreting trends in using web-based technologies for training
• Analysing business opportunities and threats from the technology trends
• Monitoring e-learning development in competitors
• Identifying types of e-learning relevant to the training business
• Picking winners (e-learning initiatives for success and impact)
• Articulating the role of e-learning in the business
Get googling: who offers what you offer online? Who does it best? Where are they?
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Strategic e-capabilities
• Interpreting trends in using web-based technologies for training
• Analysing business opportunities and threats from the technology trends
• Monitoring e-learning development in competitors
• Identifying types of e-learning relevant to the training business
• Picking winners (e-learning initiatives for success and impact)
• Articulating the role of e-learning in the business
ie business analysis
There are handy tools for this on the popular Designing and implementing e-learning site
Question: how do you build this stategic capability? More courses (PD)?
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… and more strategic e-caps
• Developing an e-learning game plan
• Marketing, supporting, monitoring and updating the game plan
• Establishing clear leadership goals and targets
• Identifying, developing and supporting e-learning leaders
• Recruiting or developing appropriate e-skills for the business
• Designing and implementing e-learning embedding strategies
ie planning & leadership
Recent research indicates a major shortage of these e-caps in VET in Oz.
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oh no! even more…
• Identifying business, learner and user technology service needs• Evaluating, selecting and implementing e-learning systems and services• Integrating e-learning needs in Web and intranet services• Developing user-friendly processes and interfaces
ie systems development
Technically, e-learning is mostly about good Web services. It’s not some exotic new beast.
So you gotta have good geeks. You want ones that get off on delivering things that work, for you, at the customer end.
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Management e-capabilities
When 2008 projects failed, the problems were mostly this area – project management.
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Management e-capabilities
• Managing e-learning projects, on time and on budget
• Establishing flexible staffing to support e-learning
• Establishing team workflow processes for e-learning initiatives
• Contracting and managing e-learning specialists for skill gaps
• Managing e-learning content development staffing and processes
• Managing contracted e-learning content development
ie project management
Many education and training providers lack the flexibility to support project-based activity: their processes & structures are wrong. So e-learning can be a major change management challenge.
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and some more…
• Evaluating the impact and value of e-learning initiatives
• Providing e-learning consultancy services to business clients
• Marketing e-learning internally, including to client employees
• Promoting e-capability externally
ie marketing
There are free benchmarking tools available on the Framework site
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Design and delivery capabilities
• Analysing client/learner needs and readiness for e-learning
• Selecting an appropriate e-learning mix (self-paced, facilitated, blended)
• Selecting appropriate delivery tools for an e-learning solution
• Designing e-learning sequences and activities
• Using e-learning tools, resources and systems for training delivery
• Using e-learning tools for assessing learning outcomes
• Providing client/learner/employee induction to e-learning
• Facilitating group learning online
• Providing support for e-learners
The Designing e-learning site has several handy tools to help with these tasks
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Learning materials developmentcapabilities
• Sourcing content for e-learning courses
• Customising available e-learning materials
• Writing and editing content for e-learning
• Designing and storyboarding e-learning materials
• Producing media resources for e-learning (audio, video, graphics, animation)
• Developing (programming) e-learning materials
• Packaging e-learning materials (learning objects)
and also … The yellow items are the ones which the 2008 projects had most trouble with.
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Learning materials developmentcapabilities
• Sourcing content for e-learning courses
• Customising available e-learning materials
• Writing and editing content for e-learning
• Designing and storyboarding e-learning materials
• Producing media resources for e-learning (audio, video, graphics, animation)
• Developing (programming) e-learning materials
• Packaging e-learning materials (learning objects)
• Managing contracted development of e-learning materials
• Providing non-specialist (rapid) development tools for teachers
• Supporting and coordinating individual teacher development of materials
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So who do you spend your e-capability development budget on? Why? How?
• Director, Owner, Board
• Planners, business managers, finance officers
• Senior managers, education
• Senior managers, corporate/admin/IT
• Middle managers, project managers
• Industry consultants/sales/extension
• E-learning leaders/champions/innovators
So – just roll out more PD for this lot? Will that work? Why and why not?
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So who do you spend your e-capability development budget on? Why? How?
• Director, Owner, Board
• Planners, business managers, finance officers
• Senior managers, education
• Senior managers, corporate/admin/IT
• Middle managers, project managers
• Industry consultants/sales/extension
• E-learning leaders/champions/innovators
• Teachers/trainers/tutors/lecturers
• Learning materials developers
• Media producers
• E-learning support/admin staff/IT (LMS etc)
• Library/resource centre staff
Tricky bit here is the overlap of roles. Who needs to do what? How? Work processes again!
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Download the E-capability Checklist at www.ecapability.com.au
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The power of projects: the e-sauce for success
1 delivery: products to learners
2 rationale for e: business case
3 budget: known investment
4 timeline: to delivery
5 a plan: stages, deliverables, milestones
6 strategic support: embedding
7 team: work processes
8 marketing: showcasing
From 2008 Survey
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The power of projects: the e sauce
1 delivery
2 rationale for e
3 budget
4 timeline
5 a plan
6 strategic support
7 team
8 marketing
It’s a No 8 to... Toorak!
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So how do you build your e-capability?
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Capability-building strategies for e-learning Method 1: Immersion therapy
e
blog
wiki
e-port
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Toorak check: immersion
✗ delivery
? rationale for e
✗ budget
✗ timeline
✗ a plan
✗ follow up
✗ team
✗ marketing
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Capability building strategies for e-learning Method 2: Smorgasbord of tools
e
ee
ee
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Toorak check: smorgasbord
✗ delivery
✗ rationale for e
✗ budget
✗ timeline
✗ a plan
✗ follow up
✗ team
✗ marketing
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Capability-building strategies for e-learning Method 3: Credentialling
ee
e
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Toorak check: credentialling
? delivery
? rationale for e
? budget
? timeline
✗ a plan
✗ follow up
✗ team
✗ marketing
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Toorak check: credentialling
? delivery
? rationale for e
? budget
? timeline
✗ a plan
✗ follow up
✗ team
✗ marketing
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Capability-building strategies for e-learning Method 4: Strategic gap analysis
e e
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Capability-building strategies for e-learning Method 4: Strategic gap analysis
e
e
e
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Toorak check: strategic gap analysis
✗ delivery
rationale for e
? budget
? timeline
✗ a plan
✗ follow up
team
? marketing
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Strategic gap analysis sample: RMIT University
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Capability-building strategies for e-learning Method 5: Mentoring
e
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Toorak check: mentoring
? delivery
? rationale for e
✗ budget
? timeline
? a plan
? follow up
? team
✗ marketing
U of Ballarat: “Elves” program, $1m over 3 years. ROI?
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So how do you really, really build your e-capability?
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The no fuss model
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So how do you get e-capability? Top 10 tips
• Plan for successpick and resource winners: start from the business case, not the technology or pedagogy or PD
• Lead the changeinvest in and support management-led, trainer-supported initiatives, not heroic innovations with no flow-on.
• Just deliverfocus most investment on products (courses), not people or processes
• Count bodiesset e-learning delivery targets, 1–3 years by project/course, not technology uptake audits.
• Think projectsdrive change through clear, monitored projects for both product and process/platform development.
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So how do you get e-capability? Top 10 tips
• Use what you’ve gotbuild from existing skills, plus specialists/contractors (mentors), plus JIT training for specific project: save your money on blanket immersion therapy.
• Look after your matesdevelop and sustain teams, your main IP (good processes, clear roles, confident resourcing, JIT skills)
• Think delivery solutionsselect the right delivery mix from your available and mature repertoire, avoid tool fetishes.
• Sell it, sell it again, and keep sellingMarket your e-solutions internally and externally, all the time.
• Reward performersFind clever ways to acknowledge successful delivery solutions by teams (eg funds to try out new approaches).
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Ding ding! Fares please!
Clint SmithDirectorLearnWorksperformance design services
[email protected] 9528 53370410 569 386skype clintos2
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