on premise may/june 2014

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

MAy/JUNE 2014 TLW.ORG

Cheers to TLW

Members!You’ve Raised Over

$15 Million for Your Charities!

Also in this issue:May is tavern Month

Read About TLW Members’ Successful Fundraisers

Fisher house WisconsinHow Your Support is Benefiting Military Families

2 n On Premise n May/June 2014 www.tlw.org

May/June 2014 n On Premise n 3www.tlw.org

May/June 2014 VoluMe 32, no. 3

The Official Publication of the Tavern League of Wisconsin

DEPARTMENTS President’s Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Corporate Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 aBL Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Corporate Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 accounting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Featured affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Legislative notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 new Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Straight up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Local League updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

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FEATURESMay IS TaveRn MonTH . . . . . . . . . . . . . . . . . . . 10TLW Members Campaign for Their Communities

a HoMe aWay FRoM HoMe BeCoMeS ReaLITy . . . . . . . 16June Ceremony Scheduled for Milwaukee’s Fisher House

TLW SPRIng ConFeRenCe SuMMaRy . . .20Welcome Back to the Wild West

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . . 26 green Lake area

BUSINESS SPOTLIGHT . . . . . . . . . . . . 27 Miller’s Tavern

CHARITy SPOTLIGHT . . . . . . . . . . . . . 28 american Red Cross northeast Wisconsin Chapter


President’s PersPective

Looking back at the past decade, the Tavern League of Wisconsin has been very effective at defeating legislation that would negatively impact your business

while working to pass legislation which would benefit you and your business. We have not won every battle – the smoking ban is one example, however, we worked to significantly amend the bill to get the best outcome we could have hoped for given the political landscape at the time. Remember, this was one of Gov. Doyle’s top legislative priorities.

There are several reasons the Tavern League has been successful in the legislative arena. There is no other organization in Wisconsin that has active membership at the local level of government like the TLW. Our grassroots effectiveness has resulted in many of our members being elected to town, village, city or county boards as well as serving as town chair, village president or mayor. Helping to

elect small business owners to local government positions not only benefits the community but also benefits the hospitality industry. I encourage members to get active in local politics, whether as an elected official or by attending government meetings. When you get involved locally, you will feel like you’re part of the process.

On the state level, the TLW sends out a legislative survey to all the candidates running for state and federal office. We compile the results of the surveys and the Legislative Committee sends its recommendations of endorsements to each local league for their review and approval before endorsements are published. The TLW is a grassroots organization that gets out and VOTES! We need to continue getting the word out about our endorsed candidates and do everything we can to get them elected. In 2012, 83 percent of TLW endorsed candidates won their elections!

The TLW enjoyed a very good legislative session in 2013-14. Through the strong grassroots lobbying of our Membership we were successful in passing the following pieces of legislation:

• A substantial increase in SafeRide funding from the DOT • Passage of AB 61: The Brown Jug Bill • Passage of AB 169: The Pedal Pub Bill • Passage of SB 433: Prohibiting the use of municipal ID scanners

Just as important as passing legislation is the work being done to defeat bills which would adversely impact your business. This session there were a wide range of bills we worked against and none of them passed. To see the complete list of over 50 bills the TLW worked on this session, please visit our website (www.tlw.org).

Lastly, we couldn’t do any of these things without your membership and participation. There is a reason I am routinely asking members to attend conventions, League Leaders Day, local meetings and most of all Legislative Day – it makes us stronger! I challenge each of you to attend Legislative Day in 2015. Get to know your representatives on a first name basis and let them know you vote! Just as we work for you, they work for us. This upcoming legislative session may be one of our toughest yet. With your help and participation we will continue to be a strong, effective organization!

Terry J. HarvathPresident

Keeping the tLW effective!


corPorate sPonsors

Support Those Who Support Our Association

Platinum SPonSorS

Gold SPonSorS

Silver SPonSorS

Bronze SPonSorS

Make sure to thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

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2012 January/February On Premise 5www.tlw.org

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ASSociATe ediToR Barb howell, nei-turner Media group, inc.

ART diRecToR Kayla collins, nei-turner Media group, inc.

GRAPHic deSiGn Jerriann Mullen, nei-turner Media group, inc.

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On premise (iSSn #1051-4562) is a bi-monthly publication of the tavern League of Wiscon-sin, inc., 2817 fish hatchery Road, fitchburg, Wi 53713, phone: 800-445-9221.

On premise is produced by nei-turner Media group, inc., 93. W. geneva St., p.O. Box 1080, Wil-liams Bay, Wi 53191. gary nei, chairman; William turner, president; Barbara Krause, publisher.

printing is by RR Donnelley, Long prairie, Mn. for advertising information, contact Louise Andraski, 262-245-1000, [email protected]. Subscriptions included in tLW membership dues; non-member subscriptions: $15 per year. postmaster: send address corrections to the tavern League of Wisconsin Office, 2817 fish hatchery Rd., fitchburg, Wi 53713-5005. peri-odicals postage paid at Madison, Wi and other additional offices.

©2014 tavern League of Wisconsin, inc. permission to reprint must be secured in advance of publication and credit given to author and On premise.

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Front rail

LeAgue fRAuD: WhAt cAn YOu DO?BY pete MADLAnD, tLW executive DiRectOR

I can’t believe he would do that,” “She was such a good member” or “That

could never happen in our league.” These are typical reactions of members when they hear embezzlement has happened within one of our leagues. Well, it does happen, and it has occurred several times in the last year in several of our local leagues.

How does it happen? Experts say it gen-erally starts small and grows over time. We have all heard the line “Desperate people do desperate things,” and we all know many businesses are struggling. So a person with the opportunity may say, “I will only do it once, nobody will notice” or “I will just ‘borrow’ money for a while and then return it.”

These are people we trust, and for many of us, they are our friends. These feelings, although warranted, provide an environ-ment for the person close to the associa-tion to take advantage of the association and its members. Of course, most of us trust people too much to ever question our friends. We feel we have safeguards in place only to learn they are inadequate. We avoid confronting the person because of fear they might get mad or we may be viewed as a bully or a hard ass.

The problem is that we are entrusted with other people’s money. If it were only your money I would say go ahead and trust and never question. When others give their hard earned money it is your duty — not just offi-cers, but members too, to question authority

and the people you place in charge. If some-one does ask the hard questions, don’t ridi-cule them or look down on them. Instead, thank them for asking the questions you were too uncomfortable to ask.

How do we prevent fraud from happen-ing? There are several things we can do, one was already mentioned. Don’t be afraid to ask questions. If the person in charge: president, treasurer, SafeRide co-ordinator or whomever, is doing their job properly, the question will be answered truthfully and hopefully with documen-tation. Remember, no one person should be placed in charge of collecting money and paying bills. This creates an opportu-nity for bad things to happen.

Ask for documentation. At league meet-ings, typically the treasurer’s report is nothing more than a recap of how much money was received, what bills were paid, and then there is a motion to ap-prove. This is ridiculous. Ask for receipts or a copy of the monthly bank statement. Make sure the numbers reported match.

Two signatures should be required on all checks issued. This is easily implemented and a basic safeguard. Now for an em-bezzlement plan to succeed, two people instead of one must be in on the scheme. You’ve just put up another roadblock.

Monitoring bank deposits as well as re-view of credit card statements, bank state-ments and expense reports also should be done by more than one person. I recom-mend the treasurer, the president and at least one other member take responsibili-ty for review of these documents prior to your monthly meeting to ensure there are no irregularities.

Putting these measures in place, along with any others you may feel necessary, does not diminish the trust necessary within your league. What it does achieve, however, is a level of professionalism within your organization while creating

an air of accountability that your mem-bers will recognize and appreciate.

If fraud happens, what should you do? I suggest the first thing to do is contact your local authorities. This places the investigation in professional hands and eliminates any suspicion of a “witch hunt.” Notify your board of the inves-tigation (many will not start the investi-gation without board approval) and then notify your membership.

Supply investigators with all documenta-tion available. As the investigation gets underway, notify our insurance carrier, Society Insurance. The TLW’s umbrella policy for all our local leagues covers in-cidents such as this.

Transparency is a must. Be open with your members. Acknowledge that some-thing is awry but that you are doing everything possible to get the problem resolved. You may lose a few members, but in the long term being open about what has happened is the best policy. Even though the culprit may be a good friend, charges should be pressed. This demonstrates you are serious about what has happened and that such behaviors by anyone will not be tolerated.

Once things have been resolved, it’s time to hit the pavement. Visit member establish-ments and explain what happened, how it was resolved and answer any questions. This will add credibility to both you and the organization, and it will help put to rest any false rumors that are circulating.

Hopefully you will never have to experi-ence a situation where you have to accuse a good member or a friend of fraud. Tak-ing action now and putting safeguards in place could avoid such a predicament. Unfortunately, as long as we have hu-mans in charge, the temptation will exist, and it will happen. Prevent it if you can and if it does happen to you, take action to keep the damage at a minimum. TLW

“

Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin• Co-sponsor of TLW Legislative Day

• Underwriter of TLW Video on Jobs and Employment

• Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC

• Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show

• Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members

• Matching Funds from WAMO to Tavern League Locals

• Contributions to SafeRide Program, Golf and Others

• Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS

PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: [email protected] A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net

Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

Adams County $64,850 39

Barron County $46,259 92

Brown County $774,866 497

Burnett County $19,139 89

Calumet County $4,275 42

Clark County $116,000 332

Columbia County $60,000 144

Crawford County $40,000 91

Dodge County $131,400 1167

Door County $62,000 129

Eau Claire City/County $313,252 1380

Forest County $350 7

Grant/Iowa County $961,821 2205

Green Lake Area $16,000 11

Jackson County $102,300 31

Jefferson County $254,273 215

Juneau County $35,631 210

Kenosha City $4,578 15

Kenosha County $42,220 169

Kewaunee County $84,657 57

La Crosse City/County $2,959,686 475

Lakeland Area $380,000 75

Langlade County $925,000 23

Madison/Dane County $846,976 832

Manitowoc County $78,007 318

Marinette County $143,764 81

Marquette County $45,210 32

Milwaukee County Hospitality $1,112,630 492

Monroe County $18,140 144

Oconto County $1,950 3

Oneida County $52,672 72

Oshkosh City $115,696 30

Outagamie County $640,041 111

Ozaukee County $107,483 50

Pepin County $63,475 250

Pierce County $105,000 256

Polk County $56,254 32

Portage County $154,317 209

Price County $315,000 144

Racine City $35,715 160

Racine County $138,691 24

Rock County $47,000 107

Sauk County $2,904,663 104

Sheboygan County $2,180 27

St. Croix County $23,228 117

Superior/Douglas County $205,695 410

Trempealeau/ Buffalo County $640,000 200

Vilas County $18,500 89

Walworth County $57,387 142

Waukesha County $57,500 92

Waupaca County $242,292 490

Waushara County $4,657 19

Wood County $14,214 47

State Office of TLW $45,542

$15,692,436 to 12,579 Local Charities!

counTY nAMe AMounT # oF cHARiTieS counTY nAMe AMounT # oF cHARiTieS

To 12,579 Local Charities!

$15,692,436TLW and Its Members Donated


By Jennifer Bradley

TLW Members Campaign For Their Communities

coATS FoR KidSJen Green, owner of Re-Pete’s Saloon in Black River Falls, says that two years ago the Jackson County Tavern League started the Coats for Kids charity. The first year the group collected just coats but in 2013, donated a large selection of coats, snow-pants, boots, and mittens to local children at two county school districts. A local businessman and his wife donated 500 pairs of mittens alone. In addition, Green says that at her establishment, a football board garnered another $3,000 in the Coats for Kids account.

“People have been really generous,” she says. Green explains the poverty level in Jackson County is one of the highest in the state, with more than half of children qualifying for free or reduced school lunches. “It’s something everyone is aware of and trying to alleviate the prob-lem,” Green adds. “We’re actually at the forefront of making a huge difference.”

The teachers are also very appreciative, Green says, since they see firsthand the im-mense need among their students. In light of this year’s cold winter, the need and

appreciation for the league’s efforts has grown. “The children were extremely ex-cited,” she says. A second or third grader ran up to one of the employees of the man who donated the mittens and exclaimed: “Tell your boss he is the best guy!”

While summer is just getting underway, in April the group had already collected 750 pieces for this coming winter’s event. The league’s president has more than a dozen 8-foot tables stacked with items in the basement of his bar, Green says with

a laugh. “People have the misconception of bars and bar owners,” she adds. “This just paints us in a whole different light, because they see we actually do good in the community.”

In total, the Jackson County league mem-bers donated $102,000 to their commu-nities in 2013. The group was awarded Customer Service Organization of the Year by the local chamber of commerce at the end of March, a tremendous honor for the 38 full and 12 associate members.

The resounding sentiment from TLW members is that giving back to their communities is just something they do. It’s not a chore or another task on a list, but an intentional effort to help those they care about, and also put a

new light on an industry that is constantly under scrutiny.

The following is just a small sampling of the fundraising and charitable contributions by members around the state. The amount of time, money and resources donated each year is immeasurable, and it is noticed and appreciated by the people involved, but more importantly by those on the receiving end.


THeY’Re noT HoRSinG ARoundWhen it comes to caring for horses, those who gather at Brennan’s on Michigan in Sheboygan take the matter seriously. They have had an amazing impact on the fates of local horses, first raising $2,500 for a horse name April whose eyes were damaged during transport. “We helped the horse, found her a home and started an emergency veterinary fund with what was left over from her care to help other horses,” says Peggy Brennan, who owns Brennan’s on Michigan with her husband.

She’s aligned herself with Amazing Grace Equine Sanctuary (AGES) in Elkhart Lake and since starting the April Fund, has de-cided every year to do a fundraiser on her birthday.

Next, AGES rescued Rudy, a lone survivor of a 60-horse hoarding property in Sha-wano County. He collapsed in a trailer on the way to AGES and Brennan says this was after he was down for 12 hours on the barn floor. When she saw the emergency message on Facebook, she, her husband and one of their beer salesmen went to help. The salesman told her later: “Thank you for pushing me to do this. I will nev-er be the same.” Brennan says the tavern stepped up to raise another $1,300 for Rudy’s care. “And now he’s back up on his feet, up for adoption,” she says.

Most recently, Brennan worked on “Ef-forts for Etsy,” and has raised $2,100 for another victim of horse hoarding. She says that birthday or not, she will help anytime there’s a need. She doesn’t want birthday cards or gifts, just donations to this cause so close to her heart. “People literally ask me when we’re doing another fundraiser,” she says. “There’s so much energy in the room and power in these fundraisers. Peo-ple want to help and I just give them the

avenue to do so.”

Brennan says animal rescue is her passion, and that she was the kid who brought home strays, injured birds and squirrels. She did have a horse for 34 years and he passed away from old age. While she didn’t want to start with a new pet, Brennan says she finds joy in being surrounded by horses and knowing her efforts, and the selfless donations of those around her make a dif-ference. “I try to inspire people to take their passion to a high level,” she adds. “We go, we help and it’s a wonderful feeling.”

A FinAL FAReWeLL The Watertown Outboarders official-ly organized in 1971 for recreational boating activities and to promote the improvement and preservation of Wis-consin waterways. This past year the Outboarders decided to disband, and have donated the remaining club funds to local charities.

Jefferson County Tavern League mem-ber Dick Kuerschner was a past-com-modore of the Outboarders and says this is the group’s way of giving back to the community it had been a part of for more than 40 years.

Each year the group held a summer pic-nic and winter jamboree, and with oth-er miscellaneous raffles, had gathered a nice sum. Kuerschner says $25,000 has been donated to the Wisconsin De-partment of Natural Resources to put a public pier at the Outboarders’ proper-

ty. Another $25,000 was given to Jeffer-son County for improvements at a park along County Highway B, also for a pier and ramp. Then, $25,000 was ear-marked for the Rock River-Koshkonong Association to help improve the lake. An anonymous conservation group was also given $25,000 for efforts around the Watertown area.

Finally, $75,000 has been set aside for

a scholarship program for Watertown High School seniors looking to study conservation. “If the money is properly invested, it can continue forever,” Kuer-schner says.

There is still a small sum of operational funds remaining, but Kuerschner says once the group is completely dissolved, that money too will benefit a local chari-ty, leaving a proud legacy behind.


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Editorial Features 2012January/February

2012 TLW Membership Directory & Buyer’s Guide

March/AprilSpring Conference Issue

Generating Outdoor Income

May/JuneMay is Tavern Month

July/AugustPre-Convention Issue

Service with a SmileIdentifying Profit Leaks

September/OctoberFall Convention Issue

November/DecemberPromotional Ideas


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SAnTAS FoR SenioRSPatti Marsicano said that Santas for Se-niors only happened by chance. Due to Thanksgiving dinner delivery to seniors by the Walworth County Elks Lodge, the activity director at Geneva Lakes Manor, a skilled nursing and rehabili-tation center, approached Marsicano. She wanted to gauge interest in a Christ-mas event for the many residents who don’t have family actively participating in their care or even receiving a holiday gift. Marsicano brought the idea to the Walworth County Tavern League, for which she serves as vice president, and within a month, the first Santas for Se-niors was in full swing.

The league members donated money, $500 alone at its November 2013 meet-ing, and the local senior homes provided lists of what residents would like as Christmas gifts. All donations were

brought to the Sports Barr in Elkhorn, owned by Betty and Mike Barr, who also were an integral part of this project’s success, says Marsicano.

The league members then distributed gifts to more than 350 residents at six area assisted living facilities. “We were practically in tears because the residents were so happy,” she says. “The activity directors kept telling us, ‘You have no idea what this means.’”

Marsicano’s husband, Chris (TLW se-nior vice president) and his brother Dave, own The Village Supper Club in Delavan. She says TLW members become part of the community, truly knowing the people they see and talk to regularly. “It’s a more personal busi-ness than others,” she says. “You have a personal relationship with the neigh-borhood.”

She and her husband lost two loved ones last year and when she was approached with this idea, Marsicano said it was the perfect healing opportunity for both of them. It was also a way to fill a direct need in the community, a gift in itself, she says. “We give to all sorts of char-ities throughout the year, but to iden-tify a need and be able to put a smile on somebody’s face that would have possibly been forgotten otherwise, that’s worth a million,” Marsicano adds.

Her “elves” are already shopping for this year’s Santas for Seniors, gathering lap blankets, scarfs, perfume and other gifts for the county’s senior residents.


GAMe Feed A PoPuLAR FundRAiSinG TRAdiTion Dan Virnig, president of the Price County Tavern League, says $17,000 was raised in just six hours during the 12th Annu-al Wild Game Feed on March 22. This tradition at Virnig’s Birch Island Resort in Phillips raised enough money to send 15 local veterans on a Never Forgotten Honor Flight to Washington, D.C.

Virnig says when he and his wife took over the resort 14 years ago, they began doing the feed as a fun event, but soon saw how it could translate as a fund-raiser for local non-profit organizations. In 12 years, the event has bestowed $84,600 to local organizations, includ-ing public and civil service groups.

FundS FoR FAMiLieSJJ McAuliffe, owner of McAuliffe’s Pub in Racine, says the people at his estab-lishment really step up to the plate when the time comes.

The Shaymus Guinn Foundation is one of those causes he holds dear to his heart. A friend’s son was diagnosed with a rare and aggressive form of bone can-cer, Ewing’s Sarcoma, and passed away in December 2013 at age 11. “He fought it so hard,” says McAuliffe. “He was such an amazing little boy.”

He says it was a big blow when Shaymus passed, so the foundation was started in his honor to raise money for local fami-lies dealing with childhood cancer. “The

families have to stay in specialty hospi-tals, and there’s so many people affected that it hurts them financially and insur-ance can only do so much,” he adds.

In April, McAuliffe hosted the Second Annual Shaving for Shaymus, partner-ing with the South Eastern Wisconsin Racine Harley Owners Group (HOG).

The first was in 2013, and it really start-ed as a joke — a bet to see how long McAuliffe could grow a goatee and how much money he could raise before shaving it off. A friendly competition between the HOG chapter raised more than $4,000 for the foundation that first time. This year, the group donated an additional $3,000. “Now we’re turning it into an annual event that we’re going to make bigger and involve more peo-ple,” he says.

McAuliffe’s Pub, like all taverns, does a lot of other fundraising too and a big event each year is the Bowl for Kids’ Sake to benefit the Big Brothers/Big Sisters of Racine and Kenosha Counties. One of his bartenders asked him to be on her team and another volunteers as a Big Brother. McAuliffe says he began to see just how important the organization was. Last year, the bar’s team raised $4,500 for the bowl-a-thon. “Every year it’s hilarious,” he says with a laugh. “Our little bar will beat these corporate teams.”

Overall, McAuliffe says many people don’t realize the good that tavern own-ers do. “I feel like I’m in a good spot,” he says. “My bar’s successful and it’s my way of giving back.” He feels it’s im-portant for taverns as a whole to con-tinue to make efforts toward charitable giving, because they are community cen-ters and the place people gather, in good and tough times.


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Virnig says it’s very important to him that the money stays in Price Coun-ty, helping people who live there. Even though the Honor Flight is a national program, the money raised in Phillips is designated for eligible veterans here.

More than 300 people came to Birch Island Resort in March to dine on wild game donated by Virnig or customers he hunts with throughout the year. He says that the meat available ranges from elk and big horn sheep, to mountain lion

and bear, and of course, fish and deer. “We keep a portion of what we hunt ev-ery year so in the spring we’re able to prepare it for the feed,” Virnig explains.

He says the meat is prepared as it would be for a restaurant, which eliminates a lot of that “gamey” flavor people asso-ciate with wild meat. Some memorable dishes have been: corned bear, Cajun elk pizza, stir fry and blackened tenderloin. Guests also are treated to a mystery dish, in which they are given clues to guess the type of meat.

They are charged $5 at the door, and also can participate in drawings for priz-es donated by area businesses. Virnig says to bring the event county-wide this year required a lot of participation from the local league, but he was not disappointed. Nearly all of the league’s 47 members contributed in some form. “The Tavern League is always about neighbors helping neighbors,” he says. “We want to see that something good happens for the benefit of people who deserve it.” TLW


On June 3, Tavern League of Wiscon-sin members get to see the fruits of

their charitable labor come to life.

The TLW has a long history of sup-porting Wisconsin’s veterans and about two years ago, the League assisted with fundraising efforts to build Fisher House Wisconsin on the grounds of Milwau-kee’s Clement J. Zablocki VA Medical Center. And on June 3, shovels will hit the dirt for a groundbreaking ceremony on this important facility for veterans and military families.

A home away from home, veterans and their families can stay at a Fisher House for free when they’re receiving care at an associated medical facility. To date, houses throughout the United States have saved military families more than $230 million in lodging and transportation costs.

“This is huge,” Dan Buttery, president of Fisher House Wisconsin, says of the mile-stone groundbreaking ceremony sched-

uled for the house in Milwaukee. “Once this article hits, we are one year out from opening the doors and supporting the needs of these families at no cost, so they can be bedside with their loved ones and help in the healing process.”

cARinG FoR SPinAL coRd injuRieS“A big reason why Milwaukee was se-lected for a Fisher House is because the

Milwaukee VA Center is ranked as one of the best in the nation,” says Buttery, an Iraq War veteran who served in the Wisconsin Army National Guard.

Part of the medical center’s high marks are due to the state-of-the-art spinal cord injury unit the Milwaukee VA opened about three years ago. “We provide a lot of specialty care, including our brand-new spinal cord unit,” says David Van Theil, social work executive at the Milwaukee VA. “People from all over the U.S. come here, including many who are traveling to Milwaukee from remote areas that need a place to stay.”

With that in mind, VA staff began the application process to get a Fisher House on site in 2006. Because Fisher Houses operate on a public-private partnership basis, once the application was approved, the project was turned over to the com-munity and the Fisher House Wisconsin nonprofit was created to raise the funds needed to build the facility. (Once the fa-cility is built, it will be donated back to

By Amanda Wegner

A Home Away from Home Becomes Reality

june ceremony Scheduled for Milwaukee’s Fisher House

“Every dollar goes to fundraising thanks to grassroots work with

organizations like the Tavern League of Wisconsin, which is so well-connected and has

allowed us to build awareness in cities and towns

throughout Wisconsin.”Dan Buttery, President,

Fisher House Wisconsin


the Milwaukee VA, but fundraising will be ongoing through Fisher House Wis-consin to maintain the house.)

Located directly on the VA center grounds, Milwaukee’s Fisher House will be one of the largest in the United States. The house will be over 13,000 square feet with 16 bedroom suites capable of accommodating up to eight people per suite. Each suite includes a private bath-room and sleeping area for privacy. “The goal is to make a Fisher House feel like home, and they do a great job of that,” says Buttery.

Other amenities include laundry facili-ties, living room with a library and toys for children. There’s also a large common kitchen and large dining area, which provides something of a therapeutic out-let for some families. “For families going through the healing process, we find that cooking and eating together is a shared experience; it almost becomes this im-promptu support group,” says Buttery. “These families end up really working together and leaning on each other in a rather difficult time in their lives.”

A LABoR oF LoVeBut because families are so critical in the healing process, this “labor of love for Fisher House Wisconsin and VA staff,” has been well worth the ef-fort, says Van Thiel. He also says that

estimates indicate that Milwaukee’s Fisher House will serve more than 400 families per year.

Buttery explains that $6 million is needed to build the Milwaukee Fisher House, and the Fisher House Wisconsin organiza-tion was initially responsible for half. But thanks to the organization’s great fund-raising success, the board has committed to raising the full $6 million needed.

“We’ve been able to achieve our goals thanks to local organizations and a great amount of community engagement,”

says Buttery. “And we have done that without spending on advertising. Ev-ery dollar goes to fundraising thanks to grassroots work with organizations like the Tavern League of Wisconsin, which is so well-connected and has allowed us to build awareness in cities and towns throughout Wisconsin.”

SPReAdinG THe WoRd, BuiLdinG A HouSeFisher Houses specifically serve veterans and families who live beyond a 50-mile radius of its associated medical facil-ity; as such, it was important to spread the word outside the Milwaukee area. “We’re here for the families in Madi-son, Appleton, Green Bay, Rhinelander, Stevens Point and more,” says Buttery. “What the Tavern League did to help us spread the word throughout the state was invaluable.”

And the TLW, local leagues and indi-vidual members have all been happy to help. “Very simply, our members are al-ways open to helping worthy causes and when we were approached by folks from Fisher House and learned more about their mission, we knew this was definite-ly a worthy cause,” says Tavern League Executive Director Pete Madland.

The TLW also helped raise money for Fisher House Wisconsin with a placard campaign and individual members have done fundraisers at their establishments or supported local community efforts.

The Fisher House at Walter Reed national Military Medical Center at Bethesda, MD has a large dining room to seat more than one family . Buttery says impromptu support groups are often formed while preparing meals and eating .

a large common kitchen with multiple workspaces and appliances, like this one in the Salt Lake City Fisher House, accommodates multiple families cooking at one time .


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Dick Leinenkugel, who serves on the Fisher House Wiscon-sin board of directors, previously shared his appreciation for the Tavern League’s efforts: “We received support from every district. It was really great to see the extent of support across the state from the Wisconsin Tavern League, and we’re really appreciative of the board as well for its enthusiasm.”

Adds Buttery: “Tavern League adopted us long before a ma-jority of Wisconsinites knew we existed and what we did. We attribute the support we’ve received over the last three years in large part to the early successes we’ve had with groups like Tavern League in helping us get the word out.”

Once the Fisher House is gifted back to the VA, funds will contin-ue to be needed to support and maintain the house. Buttery hopes that the TLW and its members will keep Fisher House Wisconsin in mind as it plans charitable events and selects causes to sup-port. Especially since the Fisher House Wisconsin organization has something tangible to show for the Tavern League’s early efforts.

“It’s a great feeling that our contributions here are so visible,” says Madland. “So many worthy causes we contribute to are hard to see, but this is more concrete. It’s something members can go and see and put their hands on. It’s very rewarding to know the Tavern League of Wisconsin and its members had a hand in that.” TLW

Attend the Groundbreaking

Fisher House Wisconsin Groundbreaking

Tuesday, june 3, 1 p.m.This event is open to the public.Specific details weren’t available

as of press time, so monitor www.fisherhousewi.org and

www.milwaukee.va.gov for updates.

Following the groundbreaking, join Fisher House Wisconsin at Miller Park’s dew deck to enjoy the Milwaukee Brewers game,

food and a tailgate party all while supporting the organization!

This is an all-inclusive, family-friendly event.

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MondAY’S eVenTSThe TLW board of directors met throughout the day Mon-day, covering a full agenda of topics. Wrapping up the day’s events was a welcome party at American Legion Post 52 from 6 p.m. – 1 a.m. As in the past, the party was a great way to re-connect with old friends and get to know new TLW members. Partygoers enjoyed an appetizer buffet pro-vided by Reinhart Foods, plus cocktails and the sounds of The Craig Olson Project.

TLW 79Th AnnuAL

Spring Conference SummaryWeLcome BAck To The WiLd WesT

The city of La Crosse in the heart of the Mississippi River valley was the site of the 79th Annual Spring Conference and Tradeshow, April 7-10. The four-day event hosted by the La Crosse City/County

Tavern League and sponsored by Combined Insurance featured a Wild West theme fitting for this gateway to western Wisconsin. Approximately 600 attendees enjoyed a variety of meetings and activities at the Radisson Hotel & La Crosse Center, and with temperatures warming into the 60s many ventured outside to soak up the sunshine after our long, cold winter.


2014 Spring Conference Summary

TueSdAY’S eVenTSThe General Session attended by several hundred members opened with a formal welcome to La Crosse by Southern Zone Vice President Jim Pickett, La Crosse County TLW President Mike (Brownie) Brown and the Executive Director of the La Crosse Area Convention and Visitors Bureau David Cle-ments.

TLW President Terry Harvath and Secretary Sue Bonte Lee had some fun with the conference’s Wild West theme, playing the part for the crowd with the appropri-ate Western attire. President Harvath and Secretary Bonte Lee as well Senior Vice President Chris Marsicano and Treasurer Tom Dahlen shared information from the previous day’s board meeting. Next up was Executive Director Pete Madland, who emphasized the importance of increasing membership.

Keynote speaker Dr. David J. Hanson, professor emeritus of sociology at the State University of New York, Potsdam spoke about the neo-prohibition move-ment. This growing movement, according to Hanson is centered on beliefs that consumption of alcoholic beverages should be reduced by legislation that further restricts its sale, and also by changing social norms to reduce the acceptability of drinking.

Hanson stated that there are individuals that would, for example, like to increase the taxes on alcohol beverages, limit or reduce the number of sales outlets, limit the alcohol content of drinks and prohibit or censor alcohol advertising. Educating the public about responsible drinking, according to Hanson is more effective than reverting to prohibition.

Tuesday morning’s session ended with President Harvath presenting the President’s Award to Peggy Drephal from Peggy’s Midtown in Black Creek.

Tuesday afternoon members attended seminars on Wisconsin Alcohol and Tobac-co Inspections and an overview of the TLW website by Cindy Roehl, TLW staffer. Time was also set aside to attend the tradeshow, where vendors shared samples and information about new products. The silent auction was open all afternoon and offered members a chance to bid on many items donated by leagues, districts and vendors.

Tuesday evening everyone gathered at the La Crosse Center for the cocktail party, costume contest and music by The WhistleJacks. A live auction presided over by Colonel Pete Madland was a huge success raising $16,775 for the Direct Givers Fund.



WedneSdAY’S eVenTSThe convention opened on Wednesday with a presentation by James “Junior” Wright, general manager, Wisconsin for Miller-Coors. Wright spoke about building on premise business with beer, specifically premium light beers. Although he indicated craft beers are on the rise, statistics show customer loyalty to premi-um light beers and the importance of having a blended portfolio available for customers.

Wright indicated MillerCoors has a series of training modules it can offer on premise license holders that will increase volume and revenue.

Next on the podium was Robert “Bubba” Sprenger, the TLW’s ABL representative. Sprenger gave a re-cap of news from Wash-ington that might impact the licensed beverage industry, including the transportation bill, the legalization of marijuana and federal minimum wage guidelines. He also emphasized the importance of attending the ABL conference in Washington, D.C., June 8-10.

TLW Lobbyist Scott Stenger followed Sprenger and introduced former TLW President and State Rep. Rob Swearingen, who spoke about the importance of getting involved with local gov-ernment. It’s through local efforts that awareness was raised about municipalities suggesting alcohol beverage retailers use identification scanners, which would obtain personal information from patrons. Due to work by state legislators and TLW lobbying efforts, Gov. Walker signed Act 215 banning the use of ID scan-ners in early April. Swearingen presented the pen the governor used to sign the bill to President Harvath.

Following Swearingen’s remarks, Stenger recapped the latest state Legislative session and noted the additional successes of TLW lobbying efforts. See page 34 for a complete overview of legisla-tion the TLW registered to lobby on or monitor during the 2013-2014 Legislative session.

On Wednesday afternoon, TLW members attended the tradeshow and Executive Director Pete Madland visited vendors’ booths and awarded exhibitor prizes to TLW members. District caucus meet-ings were held late Wednesday afternoon, followed by the Presi-dent’s TIPAC Reception sponsored by Precision Pours and Tito’s Handmade Vodka.



Fifth district director (1 year)Tom Dorsey 23Harlon Wright 18

ninth district directorRobert Grosch 2Lorie Helm 8

The following candidates were running unopposed:Southern Zone VP (1 year) Jim Pickett

Southern Zone VP Dan Taivalkoski

Central Zone VP (1 year) Lori Frommgen

Central Zone VP Robert Sprenger

First District Director Dennis Salverson

First District Director (1 year) Lou Larson

Second District Director (1 year) Steve Hepp

Second District Director Eric Christenson

Third District Director Dan Frisch

Third District Director (1 year) Todd Giraud

Fifth District Director Ray Bruch

Sixth District Director Judy Vandenhouten

Sixth District Director (1 year) Brad Schinke

Seventh District Director Diane Schwartz

Seventh District Director (1 year) Kris Zappa

Eighth District Director Erin Farrar

Eighth District Director (1 year) Jim Seliger

**new Board Members also include:Northern Zone VP Nancy Lorbetske (term ending Spring 2015)

Fourth District Director Tim Tomchek (term ending Spring 2016)

Eighth District Director Russ Fisher (term ending Spring 2015)

Senior VP Chris MarsicanoSecretary Sue Bonte LeeTreasurer Tom Dahlen

All stand unopposed and will be sworn in at the Fall Convention in Wisconsin Dells.

April 2014 Election Resultsall offices are for 2 years unless otherwise noted:

THuRSdAY’S eVenTSSenior Vice President Chris Marsicano kicked off Thursday morning’s general business meeting with the announcement of totals for the silent and live auctions. The silent auction netted $5,916 and the live auction generated $16,775 for a combined total of $22,691 for the Direct Givers Fund. Also, the first an-nual TLW food drive collected $1,494 and 427 pounds of food for the Hunger Task Force of La Crosse. Thanks to all for your generosity.

Next, Brad Schinke, sixth district director presented the CORE Report. Following this presentation, was an overview of the Rules Committee Report by Committee Chair Doug Korth president of the Waupaca County Tavern League and the Nomination Committee Report by Dennis Salverson, first dis-trict director. Comedian Scott Novotny entertained the crowd with his quick wit and humor before the winners of the election were an-nounced. (See sidebar for results.)

After President Harvath’s closing remarks the conference was adjourned. The La Crosse City/County President’s Reception followed at The View Grill & Bar.

A big thank you is extended to the La Crosse City/County Tavern League and the city of La Crosse for their hospitality during the TLW’s four-day conference. Also, special thanks to Combined Insurance for their sponsorship of the event. TLW

Nominations for Fall 2014


This May we are excited to celebrate another Tavern Month, highlight-

ing the importance of taverns in Amer-ican culture. As ABL and its members have said for years, the corner bar or tavern is where Americans go to cel-ebrate moments and make memories, and we are proud to represent tavern owners like you! Your commitment to your communities, especially the chari-table contributions made by TLW mem-bers, impresses the importance of giving locally-owned business opportunities to thrive and grow.

ABL continues to focus on ways to best promote its members and their busi-nesses. At the ABL Board of Directors meeting in March, we discussed issues affecting not just Wisconsin, but the ability for business owners like you to keep their doors open in states through-out the country. We continue to build bridges between state associations that have first-hand knowledge of similar challenges you are facing. Several have used ideas from TLW in their own states, as your leadership continues to be an ex-ample of a strong, well-managed affili-ate member of ABL.

Your leadership is also apparent in TLW’s support of ABLPAC. I would like to personally thank you for be-ing the largest-contributing affiliate to this important part of our association. ABLPAC was established to enhance ABL members’ ability to take part in the Democratic process, including cam-paigns and elections. Through ABLPAC, beverage licensees have a stronger, more unified voice – one that speaks for their entire retail alcohol industry. Thank you for your continued support.

LeGiSLATiVe Round-uPFollowing the recommendation by the National Transportation Safety Board (NTSB) in May 2013 that states adopt 0.05 percent or lower BAC laws, there has been limited legislative activity on the issue. ABL is aware of six states in which there has been BAC legislative ac-tivity in 2013-2014.

Kentucky – H.B. 14 – Moves the per se DUI threshold from 0.08 to 0.05.

New York – A7565 – Lowers the blood alcohol concentration required for DWI from 0.08 to 0.06, and for aggravated DWI from 0.18 to 0.14.

South Carolina – S. 706 – Changes the levels of unlawful alcohol concentration from 0.08 percent or more to 0.05 per-cent or more.

Utah – No Bill Introduced – The Suther-land Institute, a conservative think tank, gained media attention by saying they were working on a 0.05 BAC bill for the legislature, but no such bill has been in-troduced. The deadline to introduce leg-islation in Utah was February 6.

Vermont – H.B. 707 – Lowers the DUI blood alcohol limit from 0.08 to 0.05.

Washington – S.B. 5932 – Lowers the legal limit for blood and breath alcohol content from 0.08 percent to 0.05 percent

It was announced on March 11 that Deb-orah A.P. Hersman, the NTSB chairman and a vocal proponent of a 0.05 percent BAC recommendation, is leaving NTSB to lead the National Safety Council. She will be succeeded in the interim by vice chairman Christopher A. Hart.

ABL SuPPoRTS LeGiSLATion deFininG A FoRTY HouR WoRK WeeKThe House is expected to hold a vote this spring on the Save American Work-ers Act (H.R. 2575) sponsored by Rep. Todd Young (R-IN). The bill, which has over 200 co-sponsors, would repeal the 30 hour definition of full-time employ-ment under the Affordable Care Act, and restore the definition of full-time to 40 hours per week. Employers have said that it has caused them to reduce hours and lay off workers to avoid the ACA’s “employer mandate,” which requires them to provide health insurance for full-time employees.

In the Senate, the Forty Hours Is Full Time Act (S. 1188), sponsored by Sens. Susan Collins (R-ME) and Joe Donnelly (D-IN), added five additional co-spon-sors in the past four months. In addition, the Congressional Budget Office (CBO) recently found that changing the work week definition back to 40 hours would address concerns that the ACA will re-sult in 2.5 million fewer full-time jobs by 2024. By providing employer relief, this change would mitigate costs passed to workers due to potentially fewer hours. ABL continues to urge members of Congress to support legislation that would restore the full-time definition to 40 hours per week.

oVeRTiMe eXPAnSion couLd HuRT on-PReMiSe LicenSeeS On March 13, as part of a push to increase wages for lower- income workers, the Obama Adminis-tration directed Department of Labor Secretary Tom Perez to raise the thresh-old for workers to be covered by over-

May is Tavern MonthBy ABL Executive Director John Bodnovich

ABL Dispatch – The Latest Industry News From Washington


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time protections. Administration au-thority to change overtime regulations is based on the Fair Labor Standards Act of 1938. The current pay threshold below which white collar employees are guaranteed overtime protection is $455 per week, with some states setting high-er thresholds. This move comes on the heels of President Obama signing an executive order raising the pay for em-ployees of federal contract workers to $10.10 per hour.

It is unclear what amount the threshold will increase, but as a White House offi-cial stated to Politico, “It will cover mil-lions of employees at banks, restaurants, convenience stores and in ‘executive, administrative and professional’ posts defined as ‘white collar’ posts.”

While the news of this expansion is sudden, the process by which a change would be implemented is deliberate, in-cluding a comment period after a Labor Department proposal is made public.

ReGiSTRATion FoR THe 2014 ABL AnnuAL conFeRence conTinueS The 2014 ABL Annual Conference will be held in Washington, DC, June 8-10. Registration continues at www.ABLU-SA.org/Conference. Registration is $225 per attendee.

Highlights include: • Attorney Tony Kogut: Alcohol &

Hospitality Litigation • Former State Alcohol Regulator

Pamela S. Erickson: Alcohol Regu-latory Trends

• Attorney Stephen Talpins: 0.05 Per-cent BAC and Drunk Driving Policy

• Retailer of the Year Awards Spon-sored by Brown-Forman

• MillerCoors Annual Luncheon • Two Gingers Breakfast • Spirits Tasting & Top Shelf Ban-

quet Honoring Bill Samuels, Jr., Chairman Emeritus, Maker’s Mark

• Capitol Hill Visits & ABL Congres-sional Reception: Standup for Your Industry with Members of Congress

• Hotel accommodations are at the Omni Shoreham Hotel, just steps from the National Zoo, bars and restaurants in D.C.’s Woodley Park neighborhood, and the Washington Metro. TLW


leaGUe ProFile

From rural taverns to college bars to tourist destinations like the

Heidel House, the Green Lake Area Tavern League covers a lot of ground. “Our county and membership is pretty diverse,” says Paul Salzwedel, president of the Green Lake Area Tavern League. “We’re actually a couple different counties together.”

This league’s 34 members come from Green Lake County and part of Fond du Lac County. While this is a relative-ly small member base, they tend to be active, with 15 to 25 people attending monthly meetings the past few months. Salzwedel, who became president in the last year, has worked to make meetings more informational, “so that everyone who comes gets something out of it.”

“One of biggest issues was that people don’t want to waste time. So we get to things quick and we get information out,” says Salzwedel, who owns Tall Paul’s and Silver Spurs, both in Ripon. A big take-away for local members is what’s happen-ing in the state Legislature, as many don’t have the time to personally keep up with what’s going on at the state Capitol.

“The packet I brought back from Legisla-tive Day … they just gobbled all that up!”

Part of the meeting is an update, the other part is a speaker. Recent speakers have included State Sen. Luther Olson and Rep. Joan Ballweg. Salzwedel also brought in a local wholesaler, Holiday Wholesale, to talk about products and trends, and a representative from a cred-it card company to show members dif-ferent ways they can take credit cards.

Drawing the league map into quadrants and moving the monthly meeting to a new area each month has also helped. “It can be a half-hour drive or more for some members,” says Salzwedel. “Mov-ing it around gets new people to new areas.”

While the league has given away a few memberships at meetings, the rotation system also helps with new member re-cruitment. “When I’m out recruiting,” says Salzwedel, “one thing I tell them is that the odds of them having a meeting are real good, as are the odds they make back most of their $150 [membership] fee that day.”

All these changes and incentives, plus a 50/50 raffle, have been welcome and pro-ductive. “I’m really happy with how it’s working out. We have a nice, good group of people coming,” says Salzwedel.

Another change for the league is its new “Cash Bash.” Held in spring and fall, members sell tickets, 200 in total, for $20 each; half goes to the winner and half to the league for donations. The Cash Bash ended with a party at Miller’s Tavern in Ripon, where about 80 of the ticketholders showed up to enjoy anoth-er 50/50 raffle and other activities. The most recent Cash Bash netted $4,000 for the league to pay out to different char-ities. “That was brand-new for us and turned out really well,” says Salzwedel.

In addition to the Cash Bash, the league has an annual bowling tournament and golf outing.

While Salzwedel has owned a number of bars and supper clubs over the years, he’s been able to step back a bit and take on other commitments, such as heading the Green Lake Area Tavern League. And he’s happy to do it. “By far, the knowl-edge you gain from being involved in the Tavern League is impressive,” he says. “For $150, it’s the smartest, best thing a tavern owner can be in support of.” TLW

gReen LAKe AReA tAveRn LeAgue

Paul Salzwedel, president of the green Lake area Tavern League, third from left, along with fellow green Lake area Tavern League members present a check to vicki Jenks, far left, a board member of the american Red Cross northeast Chapter .

Green LakeAREA TAVERN

LEAGUE


BUsiness sPotliGht

After nine months without a job, Dennis Miller decided to make a

full-time occupation out of his part-time avocation. “I was without a job in February 1991 and a few months later, I bought the bar. I could see it was going downhill, made an offer and got into it right away,” says Miller, owner of Miller’s Tavern in Ripon. “I started with absolutely nothing. You know, if you want to have a bar, you have to put in long hours and hard work. And I knew I could do it.”

Miller first entered the bar and restaurant industry at age 15, when he worked as a dishwasher in a supper club. When he turned 18, he started as a part-time bartender, something he continued to do at various establishments through his early career, even when working a full-time job.

In November 1991, it became his sole job and his life’s work. Miller stayed in the little leased bar on Ripon’s Main Street for six years before building an establishment of his own, literally around the corner. “I had wanted to buy the first building,” says Miller, “but we could never agree on a price. So I looked into the lot around the corner that I’d walked across for six years. It belonged to the city, we mapped it up, made a deal and I built a new place and moved over here in November 1997.”

A larger establishment, Miller has been “hitting it hard ever since.” Today, Miller has about a dozen employees and with a larger kitchen, offers a popular Friday night fish fry. The main catch is haddock, though he also offers several

other kinds of fish. Miller’s also offers burgers and chicken sandwiches and daily soups. In the winter, he also serves his wife, Brenda’s, chili. “Oh, she makes a heck of a homemade chili.”

Open at 7 a.m. Monday through Friday and 8 a.m. on weekends, Miller’s also offers noon lunch specials. Miller has also cornered the local market on wings, offering some of the best around. He has an exclusive contract with Legend Larry’s, a Sheboygan-based company that offers 10 national award-winning wing sauces. Under the agreement, no one else in a 30-mile radius of Miller’s can offer Legend Larry’s wings. “We do a large volume of wings throughout the year, especially in football season,” says Miller. “That’s been very good for us.”

In addition to wearing many hats in the Ripon community and serving on a number of boards, Miller organizes an annual Veterans Memorial Poker Run. The event, now in its 16th year, is held the

Sunday of Labor Day weekend, starts and ends at Miller’s Tavern and covers 100 to 120 miles, stopping at fellow Tavern League establishments along the way.

Because Miller has a long personal history in the industry, joining the TLW was a priority once he opened his doors in 1991. He served as the Green Lake Area Tavern League president for 17 years, and recently stepped down to spend more time with his four grandchildren, among other things.

“If anyone owns a bar or restaurant and they’re not a Tavern League member, they don’t know what they’re missing,” says Miller. “Tavern League is a very, very important part of running this business.” TLW

Miller’s Tavern

Dennis Miller

102 e . Fond du Lac St ., Ripon

MiLLeR’S tAveRn

Commercial Refrigeration/HVACIce Machine Leasing/Rentals

Walk Ins

Sales • Service • Installation

608-838-1314 • www.justintimeref.netServing the Madison/Milwaukee Areas

Dennis Miller, owner of Miller’s Tavern in Ripon organizes an annual poker run to benefit veterans . The event, now in its 16th year, is held the Sunday of Labor Day weekend and starts and ends at Miller’s Tavern and covers 100-120 miles .


charity sPotliGht

Often when someone thinks about the American Red Cross, they think of

blood drives and massive national disas-ters. But local Red Cross chapters are doing much more. “We have our fingers in a lot of different quality projects and issues,” says Vicki Jenks, a board member of the Ameri-can Red Cross Northeast Wisconsin Chap-ter, which covers 20 counties.

A professional musician who moved with her husband from Madison in 2005, Jenks had always felt called to work with the Red Cross and moving to Wild Rose proved the perfect opportunity. When she first met with the regional community service director in Berlin in Green Lake County, she asked when she’d be going on her first national deployment.

“He told me it doesn’t work like that; you first have to serve locally,” says Jenks. “I didn’t know there was a Red Cross presence locally.”

In this area, residential fires are the most fre-quent form of disaster. As such, Jenks, and

later her husband, John, joined the Disaster Action Team, which serves Waushara, Green Lake, Waupaca and Marquette counties.

Unfortunately, the same day Jenks gave a presentation to the Green Lake Area Tavern League, the Disaster Action Team (DAT) was called into action for a massive fire.

Jenks recalls: “I went there December 10 and met with them in Ripon at Miller’s Tavern. I told them what the DAT team does; I brought a comfort kit and was wearing our protective vest. I told them that winter was just starting and was pre-dicted to be a rough one.”

At 3 a.m. on December 11, three blocks in Ripon went up in flames, and Red Cross DAT teams were on hand. “It was almost spooky. It was really a horrific fire,” says Jenks. “Luckily, no one died, but many busi-nesses were gone.”

Shortly after the fire, Paul Salzwedel, presi-dent of the Green Lake Area Tavern League, informed Jenks of the chapter’s support and that it was applying for a match from the Tavern League Foundation.

While Jenks initially thought the fire was the impetus for the donation, Salzwedel and the local league were quick to say otherwise. “When I went for the first check presenta-tion, they were insistent that it wasn’t a re-sult of the fire, but that they believed in the mission of the organization and have seen

it in action through the years. I was very touched by that,” says Jenks.

Following a disaster, the Red Cross also pro-vides assistance to help people get back on their feet, such as getting basic care items, clothing, replacing medications and medical supplies and more. “After a disaster, every sit-uation is similar but still very unique. Without donations, we’d be hard pressed to offer much of anything,” says Jenks. “As I tell clients, we are the first step. We can’t solve everything, but we won’t leave you in the lurch.”

Local disaster relief is just one of the many things the American Red Cross Northeast Wisconsin Chapter does. For instance, the Red Cross works with the Wisconsin Veter-ans Home in King, about an hour north of Ripon, offering concerts there and helping to expand different programs by writing grants and assisting the home’s administration.

They also provide emergency communi-cations to connect family with loved ones overseas, emergency financial assistance for service members and their families and more. “We call that the quiet side of our work,” says Jenks, “but everything the Red Cross does is rewarding.” TLW

American Red Cross Northeast

Wisconsin Chapter

515 S . Washburn Street, Suite 201,

oshkosh

920-231-3590

www .redcross .org/wi/oshkosh

AMeRicAn ReD cROSS nORtheASt WiScOnSin chApteR

May/June 2014 n On Premise n 29

sPecial clUB MeMBershiP

aPRIL 17, 2014

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ouTagaMIe CounTy TaveRn League

oSHkoSH CITy TaveRn League

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TLW 3RD DISTRICT

TLW 5TH DISTRICT

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GoLd cLuB MeMBeRS

DoDge CounTy TaveRn League

DooR CounTy TaveRn League

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oConTo CounTy TaveRn League

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PLATinuM $1,000 annual Membership Level

GoLd $500 annual Membership Level

SiLVeR $250 annual Membership Level

For more information on becoming a Special Club Member, call the TLW

office at 800-445-9221

DierksTavernhalfpageFreshIdeas.indd 1 4/15/13 3:36 PM


corPorate sPotliGht

With a key focus on franchise leg-islation, the Wisconsin Wine

& Spirit Institute (WWSI) has a long, strong history and relationship with the Tavern League of Wisconsin. “We un-derstand how critical the Tavern League is to the wholesale industry,” says Eric Petersen, WWSI’s executive director. “And having a partner that understands our shared position so well is really im-portant.”

WWSI is a trade association, represent-ing the state’s six largest liquor wholesal-ers. While there are several wholesalers that are not members, particularly those that focus on specialty liquor and wine, “the majority and largest are members of mine,” says Petersen.

With the 2013-’14 Wisconsin legislative session over, things are quiet for the as-sociation, but there is always work to be done. That includes continuously work-ing to educate legislators, other deci-sion-makers and the public on the value of the state’s three-tier wholesale system.

“We are adamantly in support of the three-tier system,” says Petersen. “It’s something that comes up session after session and we’re there, along with the Tavern League, to push back.”

On that topic, one of the more conten-tious issues is allowing wineries and brewpubs to have multiple retail licenses

— to essentially exist in a two-tier system in multiple locations. Under current state statutes, brewpubs and wineries can have one license to serve on premise or have a tasting room, but some businesses are now pushing to have multiple locations away from their brewery or winery.

“States can regulate any way they want, as long as it’s in an even-handed man-ner,” says Petersen. “What’s particularly concerning for us and the Tavern League is that we don’t want wineries to have unlimited amounts of retail licenses. With the gigantic growth in wineries here, the push for multiple retail licenses and off-site tasting rooms basically cre-ates restaurants with wine. They essen-tially want to be taverns.” Petersen adds that WWSI’s partnership with the Tav-ern League is critical to pushing back on that effort.

WWSI was founded in the 1960s and has been a corporate sponsor of the Tavern League of Wisconsin for about 20 years. “We have a phenomenally good relation-ship. Both sides know what’s at stake.”

From the wholesaler perspective, Tavern League comprises WWSI’s largest cus-tomer base. And while Petersen admits that it may seem counterintuitive for Tavern League and WWSI to be good partners and that there would natural-ly be friction between the buyer (Tavern League) and the seller (WWSI), the two work well together. “We sell spirits to restaurants, liquor stores and grocery stores, but the biggest chunk of our busi-ness is taverns. From time to time, there are interests that might not completely align, but we’ve done a good job of not letting those overshadow the issues in which we are in complete alignment.”

Aside from creating an unfair advan-tage for some businesses, Petersen says

that Wisconsin’s three-tier system pro-vides buyers with the greatest number of choices at the lowest cost.

“One of the reasons our system works as well as it does is because our wholesal-er’s infrastructure base allow us to serve rural taverns and rural retail outlets. In states that don’t have [a three-tier sys-tem], it’s not as effective and more costly for those rural customers and others,” says Petersen.

In addition to preserving Wisconsin’s three-tier system, WWSI weighs in on other issues of concern as they arise, such as trade practices and regulations, from underage drinking to drunk driv-ing laws and more. Taken together, WWSI’s statewide network and the Tav-ern League’s statewide membership give both a louder voice for shared issues.

“There are certainly groups and indi-viduals who, if they had their way, want to make consumption of alcohol much more difficult. We don’t have anywhere near the numbers the TLW does, so our partnership broadens our base of support to thousands of taverns located all over Wisconsin. That is really a great thing for preserving our industry.” TLW

Wisconsin Wine & Spirit Institute

22 n . Carroll St .

Madison, WI 53703

608-256-5223

WiScOnSin Wine & SpiRit inStituteSUPPORT THOSE WHO SUPPORT OUR ASSOCIATION


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accoUntinG helP

A BuSineSS pLAn cOuLD Be YOuR MAp tO gROWth BY MicheLLe enO, cpA

Whether you’re already a business owner or a budding entrepreneur,

one of the most important steps you can take on your road to success is creating a business plan. A well-written business plan captures your vision, illustrates it for others, and creates the roadmap you and your management team need to guide you through the growth of your business.

Here are the main components of a busi-ness plan.

eXecuTiVe SuMMARY: This is your elevator pitch, or summa-rized version of your business plan that describes why your business is worthy of their attention. Keep in mind that many readers will decide whether the subse-quent pages are worth reviewing based on this section.

BuSineSS deScRiPTion: This is the first major section of your business plan and should explain the nature of your business. This section should include:

• Product/service description: Describe products sold and services provided. Include why your products and ser-vices are different. You might also ad-dress potential pitfalls and how they will be addressed.

• Legal structure: Describe the type of

entity you selected and the reasons for your decision. Include supporting documentation, such as a partnership agreement.

• Business and industry description: Who are your key advisors and man-agers, and how does their experience benefit your organization? Where are you located and why did you choose this location? Provide details on the industry you are in and why your business has a competitive edge.

MARKeT AnALYSiS And MARKeTinG STRATeGY: This is the most influential section of your business plan where you convince readers that your business will be suc-cessful. This section should provide a detailed analysis of your target market, including what you have done to maxi-mize your opportunity within it.

If your business plan is intended for po-tential investors or lenders, this section will convince them that you understand your market. If your plan is designed to educate key employees, it will provide the basic information they need to carry out your vision for growth.

Once you have conducted thorough market research, the next step is to de-cide how you will market your prod-uct or service. This section of the busi-ness plan should provide details about how you will promote your products and services. Describe any marketing tactics, such as advertising and public relations.

Thorough market research can uncov-er previously unknown challenges and opportunities. Addressing these findings with a creative strategy can give your business a competitive edge. It can also help your leadership team understand the reasons for decisions you make that they may not necessarily agree with.

FinAnciALS: This section of the business plan is im-portant to potential investors and lend-ers. It should be designed to help your readers understand where you are now, financially, and where you hope to be. You should include all current and pro-jected financial statements, including: Cash flow statement, Balance sheet, In-come statement, and Break-even analysis.

This section will likely be scrutinized the most, so be sure it is completed carefully. It is most important that the information provided be accurate and well-supported with documentation. Use this section to educate readers about your use of re-sources, proving to them that you and your leadership team can and will man-age money effectively.

WoRTH THe eFFoRT: Most business owners would rather fo-cus on their daily objectives and chal-lenges than take valuable time away from their business to write a business plan. But in the end, it will be worth the effort. A business plan is not only im-portant, but it can also become a critical resource on your journey toward suc-cess. TLW

Michelle (Shelly) Eno is Tax & Business Ser-

vices Department Manager with Wegner LLP,

CPAs & Consultants with offices in Madison,

Baraboo, Janesville and Pewaukee. This article

is not intended to give complete tax advice, but

a general review of the subject matter. You can

contact Michelle at 608-442-1951 or michelle.

[email protected]


FeatUred aFFiliates

RiVeRSide FoodS inc.“Musky” Mike Coenen is vice president of national sales for Riverside Foods Inc. in Two Rivers. He says it’s easy to answer why Riverside Foods is an affiliate member of the TLW. “The Tavern League is invaluable to me,” he says. “We get a huge return on investment. So many of our customers that rally around the things we do are Tavern League members.”

Riverside Foods began in 1961 when Mike Yauger’s grandfather decided to sell lake perch. Yauger is now a current co-owner and the third-generation of his family seated at the Riverside Foods helm. Coenen says that a short time after the company started selling lake perch, they began breading it. Then, in the 1970s, the company introduced breaded cheese curds and nuggets, “and business took off from there,” he adds.

Today the company has two owners in addition to Yauger: Paul Becker and Mark Kornely. All three are very hands-on and Coenen says they hire people with passion and integrity.

Coenen says he came to appreciate the quality and the American-focused way of thinking. All products are made and processed in Two Rivers, with as many local ingredients as possible, and all originating from somewhere in the United States.

Riverside still is true to its fish beginnings and offers a variety of seafood products today, though Coenen says the company is very well known for its breaded and battered cheeses as well as innovative appetizer items.

The Half-Naked Curd (lightly breaded cheese curd) introduced last year and the Caprese Style Mozzarella (whole milk mozzarella with tomato-basil breading) are top sellers. Riverside is also known for its Kettle Brau appetizers, coated in a batter which is made only with Leinenkugel’s Beer. Coenen attributes the advertisements in On Premise for giving the TLW members an introduction to new products and also to the large number of calls he receives regularly from interested customers.

“Customers are super important,” he says. “If we make a customer wait, then we are making the restaurant owner wait. We get back to them as soon and as efficiently as possible.”

Coenen says that ultimately the consumer is his boss. That’s the way he drives the business and has since his involvement in the industry began in 1981. He says he’s very passionate about his job at Riverside Foods and that same attitude can be seen throughout the company, a proud affiliate member of the TLW.

Riverside Foods Inc.Mike Coenen2520 Wilson St ., Two Rivers, WI 54241 • (800) 678-4511musky@riversidefoods .com • www .riversidefoods .com

TRi-MART coRPoRATionTurn back the clock 40 years and Tri-Mart Corporation, a familiar supplier to many Tavern League members today, is formalizing its business plan and filing its papers to incorporate. The Menomonie-based wholesale distributor is finding a loyal customer base in convenience and grocery stores, bars and taverns, schools and other institutions. It also discovers it has a loyal group of employees, and in 1984 it introduces an employee stock ownership plan or ESPOP. This plan puts the success of the company directly in the hands of the employees, very much like bar and tavern owners, according to Steve Sundby, Tri-Mart executive vice president.

“As an ESPOP we can identify with the independent business owner. Each of us has a stake in this business just like the guy that is running his own bar. We understand the responsibility and know it’s up to us to make things work,” says Sundby.

Over the years, the company and its employees have made things work—in fact, quite well. Sundby says Tri-Mart now inventories more than 8,000 products in their warehouse, stocking everything from tobacco and cleaning products, to paper goods, glassware and bar supplies, to potato chips, meat snacks, frozen pizzas and liquor. They also carry equipment to make frozen margaritas and daiquiris, pizza ovens and coffee machines. “When customers ask me what we carry,” Sundby says, “I tell them it’s probably easier for me to tell you what we don’t carry.”

Due to the volume of their product offering, the Tri-Mart warehouse is active around the clock, receiving vendor shipments, picking orders and loading a fleet of trucks for customer deliveries.

A team of nine sales people has covered a territory that spans the northwest quadrant of the state since the company’s inception. Beginning May 30, however, Tri-Mart will be phasing in statewide distribution, which means TLW members from Superior to Kenosha can take advantage of their extensive product offering and exceptional service.

Tri-Mart sales reps average 15 years of experience, so they bring a lot of knowledge to their jobs. “Not only are they familiar with our 8,000 SKUs, but our sales people can meet customers’ needs by suggesting non-stock products, which we can order from our vendors,” says Sundby.

It’s flexibility and the desire to take care of the customer that is a hallmark of a company that is employee owned like Tri-Mart, Sundby explains. “Everyone has a piece of the pie and it really shows in the way we do business.”

Tri-Mart CoporationSteve Sundby4603 Domain Dr ., Menomonie, WI 54751 • (715) 235-2151, ext . 151ssundby@trimart .com • www .trimart .com


STAnSFieLd VendinG inc.“My company is at our best when we’re working with a bar that understands what the end user wants and they trust me,” says Janet Stansfield Hess, president of Stansfield Vending Inc. in La Crosse.

She says gaming equipment is more than incidental revenue for a tavern, and if done right, it’s profitable. Stansfield Vending owns and operates gaming equipment such as pool tables, dart boards, video games, as well as crane machines and digital juke boxes, which they revenue-share with the establishment.

Hess and her sister Julie Nordeen became third-generation owners of the company in 2001, when it was passed to them by their father Jim Stansfield Jr. His father began revenue-sharing coin-operated vinyl record players in 1942 in Winona, Minn.

Stansfield Vending and the industry in general have changed a lot since the mechanical days, Hess says. “Really today we’re in the computer business more than anything else,” she explains.

Hess says tavern owners must have a high-speed connection to support the gaming devices provided by Stansfield, but more than that, to appeal to a new generation of customers. “The technology is there to keep them intrigued,” she says of the young audience in taverns. “It’s really fun to see what the Internet and digital jukeboxes have brought to the industry.” A patron can walk into a bar and select any song they can think of, and play it directly from the Internet. This has been a huge enhancement for the music revenue at taverns and is really gaining popularity, says Hess. When it comes to gaming, she says the technology is also at a level not seen before. “You can play a game of darts with someone in a different state or country. You can see their face and watch them shoot right on the dart board,” she says.

Hess is on the board of directors for the Wisconsin Amusement and Music Operators. She acknowledges that while the tavern owners are her customers, the end user is the actual person putting money in the Stansfield equipment. “It is just critical for us to understand the challenges of the bar business and be on the level that they are,” Hess says.

She explains the TLW has a very strong voice in the state, and she is proud her company is an affiliate member. “They pay attention to what’s going on, are really engaged and get it,” she says. “We want to be a part of that too.”

Stansfield Vending Inc.Janet Stansfield Hess430 nelson Pl ., La Crosse, WI 54601Phone: (608) 782-7181 • www .stansfieldvending .com

Credit card may be required (except in MA & PA). To access DIRECTV HD programming, HD equipment required. Number of HD channels based on package selection. Service activation with 24-month commitment requires and for new, first-time DIRECTV commercial customers. All prices, packages and programming subject to change without notice. All DIRECTV programming, and any other services that are provided, are subject to the terms and conditions of the promotional agreement and Commercial Customer Agreement. BUSINESS INFORMATION PROGRAMMING/BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION and Local Channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will begin to credit the new BUSINESS INFORMATION customer’s account for 12 consecutive months in the amount of $6.00/mo. for the BUSINESS INFORMATION and Local Channels packages, plus an additional $10.00/mo. when customer activates and maintains BUSINESS INFORMATION and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. In certain markets, programming/pricing may vary. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF $480. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. HARDWARE OFFER: Programming agreement, as defined by customer’s commercial programming rate card required. Up to two free HD (requires HD ACCESS of $25/mo.) or four free SD receivers per commercial location for a total of four free receivers. Offer available to new commercial customers in commercial structures no more than three stories high. No single family residence allowed. Make and model of system at DIRECTV’s sole discretion. Offer void where prohibited or restricted. All DIRECTV Receivers must be continuously connected to the same land-based phone line. DIRECTV programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2013 DIRECTV. DIRECTV, the DIRECTV for Business logo and BUSINESS INFORMATION are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

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leGislative notes

When the Wisconsin state Senate ad-journed on April 1, it marked the

end of general business for the 2013-14 legislative session. While it is possible that the Legislature could return to deal with the issue of Voter ID, should either the state Supreme Court or a federal court rule Wis-consin’s law unconstitutional, for all intents and purposes, the Legislature has complet-ed its work until January 2015.

Republicans used their majorities to re-turn money to taxpayers through tax cuts, providing a $650 million income tax cut in the 2013-15 budget last June, followed up by Gov. Walker calling the Legislature into special session last fall to provide a $100 million property tax cut and again this spring to provide nearly $1 billion in additional property and income tax reduc-tions. Meanwhile, Democrats argue the Republicans didn’t do enough to foster economic development to help the state recover from the economic downturn it has been in since 2008. Arguably, these will be the two main themes of the cam-paign this coming fall.

This November, Gov. Walker is up for re-election, and there will be an open elec-tion to fill the attorney general’s post af-ter JB Van Hollen decided not to run for re-election. Legislatively, all 99 seats in the state Assembly are up for election, as well as 17 of the 33 Senate seats.

Below you will find a list of bills the TLW either registered to lobby on or monitored this session, as well as the outcome of each proposal. Visit the TLW website (www.tlw.org) to access this list and get more in-formation on the bills. TLW

2013 – 2014 LegiSLAtive SeSSiOn OveRvieWBY ScOtt StengeR, StengeR gOveRnMent ReLAtiOnS

SucceSSeS

Assembly Bill 61/Senate Bill 46

Alaska Brown Jug – Civil Actions Against Underage Persons

Signed into law as 2013 Wisconsin Act 65

Budget Issue Additional Funding for SafeRide Inserted language into the 2013-15 Biennial Budget that provided an additional $64,000 in funding in 2013-14, and $128,000 in 2014-15.


Prohibiting Municipalities from Providing ID Scanners

Passed both Houses of the Legislature, signed by Gov. Walker


Funding for Alcohol Treatment Courts



Pedal Pubs Signed into law as 2013 Wisconsin Act 106. The TLW supported passage of the bill after it was amended to limit the hours of operation to not after 10:30 PM, and to restrict the amount of beer that could be possessed or carried onto a vehicle to 36 ounces per person.


Snowmobile Registration and Trail Use

Signed into Law as 2013 Wisconsin Act 142


Liquor Sampling at Class “A” Establishments

A public hearing was held in each House of the Legislature. No further action was taken on either bill.


Allow Wine Sampling at Trade Shows


S

WWWW

W

W

W

BiLL deScRiPTion ouTcoMe

on april 8, gov . Walker signed act 215, which prohibits municipalities from providing alcohol beverages retailers with identification scanners . Standing to the governor’s right are Rep . Rob Swearingen, former TLW president and Scott Stenger, TLW lobbyist .


oWi LeGiSLATion

LicenSinG LeGiSLATion


Clarifies mandatory penalties for 7th and subsequent OWI offenses, as well as the offense of causing injury by OWI.

Passed both Houses of the Legislature, signed by Gov. Walker. Bill was amended in committee to define what constitutes an injury.


Requires OWI offenders to Ap-pear in Court

AB 67 passed the State Assembly on a voice vote, and the Senate Committee on Transportation, Public Safety, and Veterans and Military Affairs vote 5-0 to recommend for concurrence. No further action was taken on either bill.


Criminalize 1st Offense/OWI 10-year look back

Assembly bill 68 was amended in committee to eliminate the proposed criminalization of certain 1st offenses, and instead, eliminated the 10-year look back for 2nd offenses. The bill passed the State Assembly on a 88-7 vote. No further action was taken on either bill.


Mandatory Minimum Sentence for causing Bodily Harm

A public hearing was held on AB 69, and the Assembly Committee on Judiciary voted 7-2 to recommend passage. No further action was taken on either bill.


Mandatory Minimum Sentence for OWI Homicide



Penalties for 3rd Offense OWI A public hearing was held on AB 71, and the Assembly Committee on Judiciary voted 9-0 to recommend passage. No further action was taken on either bill.


Liquor Sampling at Class “A” Establishments

A public hearing was held in each House of the Legislature. No further action was taken on either bill.


Vehicle Seizure for 3rd Offense OWI


Assembly Bill 738 Requires Ignition Interlock for 1st Offense

No action was taken on this bill.

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WBiLL deScRiPTion ouTcoMe

Assembly Bill 168 Additional License for Town of Union in Eau Claire County

No action was taken on this bill.


Extends Closing Hours for Wineries

A public hearing was held on SB 562, and the Senate Committee on Agriculture, Small Business and Tourism voted 9-0 to recommend passage. No further action was taken on either bill.


Creates Liquor License Exemption for all Full-Service Restaurants

No action was taken on either bill.


Allows “Carry-ins” of Distilled Spirits and Beer and Extends Clos-ing Hours for Wineries

A public hearing was held on Senate Bill 597. No further action was taken on either bill.

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LEGISLATIVE NOTES CONTINUED ON PAGE 36


MiSceLLAneouS LeGiSLATion

LeGiSLATion MoniToRed BY TLW


Food Safety Certificate Require-ments

Passed both Houses of the Legislature, awaiting Gov. Walker’s signature. The bill was amended twice during the process, first to clarify that the bill only applied to restaurants with more than 5 food preparers (not handlers which would include waiters/waitresses) and secondly to revert back to current law which requires each restaurant to simply have one certified food handler, rather than the bill which proposed to require one to be on premise at all times.


Allow Growlers at “Class A” Licensed Retailers

No action was taken on either bill.


Tax Credit for Hospitality Business Advertising

A public hearing was held on AB 16, and the Assembly Committee on Tourism voted 14-0 to recommend passage. No further action was taken on either bill.


Mining Signed into law as 2013 Wisconsin Act 1.


Increase in the minimum wage No action in either house of the legislature.


Sale of Homemade Baked and Canned Goods

SB 435 passed the Senate on a voice vote. AB 182 had a public hearing, and the Assembly Committee on Small Business Development voted 12-1 to recommend passage. No further action was taken on either bill.


Underage Drinking Safehaven A public hearing was held in each House of the Legislature. No further action was taken on either bill.


Permits underage persons to attend Winery Tours

Passed both Houses of the Legislature, awaiting Gov. Walker’s signature.


Clarifying that E-Cigarettes are Exempt from the State’s Smoking Ban

A public hearing was held on the bill in each House. The Senate Committee on Judiciary and Labor voted 3-2 to recommend passage. No further action was taken.

Assembly Bill 209 Adults Knowingly Serving Minors A public hearing was held, and the Assembly Committee on Public Safety and Homeland Security voted 7-1 to recommend AB 209 for passage. No further action was taken.

Assembly Bill 273 Obtaining a Search Warrant for Blood Draws in 1st offense OWI Cases

A public hearing was held. No further action.

Assembly Bill 423 Impoundment of an OWI Offender’s License Plate

No action was taken on the bill.


Price of a Class A Raffle Ticket Passed both Houses of the Legislature, awaiting Governor Walker’s signature.

Assembly Bill 467 Court Orders regarding the Installation of Ignition Interlock Devices

Passed Assembly on a voice vote. No further action taken.

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ackley novelty Inc .

affiliated Investment group

affordable Hood Cleaning/ Lighting

airgas national Carbonation

alliance Insurance Centers

allied games Inc .

allied Insurance Centers Inc .

american entertainment Services Inc .

american Income Life

american Welding & gas

amusement Devices Inc .

audio entertainment

B & k Bar & Restaurant Supplies

B-M Music & games

Badger Hood Cleaning

Baraboo Sysco Food Services

Baraboo Tent & awning

Barsguru enterprises LLC

Bay Tek games

Bay Towel/Linen Rental

Beechwood Distributors Inc .

Benedict Refrigeration Service Inc .

Best Bargains

Bevinco

Bi-State Point of Sale Solutions

Big game Sports Cards/ Sterling graphics

Bill’s Distributing LTD .

Blue Honey Bio-Fuels Inc .

BMI (Broadcast Music Inc .)

Bob Schuchardt Insurance

Boelter Companies

Brat Stop Products LLC

Bromak Sales Inc .

Buy Right Purchasing group LLC

Capital Brewery

Cardtronics uSa

Cash Depot

Central Ceiling Systems Inc .

Century Services

Chambers Travel

Cintas Corporation

Coffee express Inc .

Cornerstone Processing Solutions Inc .

Corporate Casuals & Promotional Products

County Wide extinguisher Inc .

D & D amusement games LLC

Dalin Lindseth & Co ., S . C .

Dean Health Plan

Dean’s Satellite

Delafield Brew Haus

Devere Company Inc .

Dierks Waukesha

Dining Publications LLC

DISCuS

Disher Insurance Services

DJ D-Train

ecolab

edge one Inc .

el Cortez Hotel & Casino

emil’s Pizza Inc .

energy Distributing

engels Commercial appliance Inc .

Fabiano Brothers

First Data Corporation

Flanigan Distributing

Fleming’s Fire I

Flipside Coin Machines Inc .

Foremost Business Systems

Freistadt alte kameraden Band

Friebert, Finerty & St . John, S .C .

game Management Corp .

games are us Inc .

general Beer - northeast Inc .

general Beverage Sales Co .

glavinsured agency Inc .

great Lakes amusements

great Lakes Beverage

great northern amusements

guardian Pest Solutions Inc .

gunderson Linen

Happy Tap

Health Markets Insurance agency

Heartland Payment Systems

Hiawatha Chef, Bar and Janitorial Supply

Holiday Wholesale Inc .

Hospitality Services Corp .

Huebsch Services

Ideal ad & Sportswear

Indianhead Foodservice Dist . Inc .

The Insurance Center

J T graphics & advertising Inc .

JBM amusements

Johnson Brothers Beverage

Johnson Distributors Inc .

Just in Time Refrigeration LLC

kavanaughs Restaurant Supplies

keg-Stands LLC

kessenich’s Ltd .

kevCorp International

kLB Insurance Services- Illinois Casualty

kobussen Buses Ltd .

Lamers Bus Lines

Lebby’s Frozen Pizza

Lee Beverage of Wisconsin LLC

Legacy advisor network

LJP Insurance agency/ Rural Mutual

M & R amusements & vending LLC

Magnuson Industries Inc .

Mass appeal Specialties Inc .

Meyer Brothers LLC

Micro Matic

Midstate amusement games

Midwest amusements

Midwest Coin Concepts of WI

Milwaukee Brewers

Milwaukee Bucks

Milwaukee Pedal Tavern LLC

Mississippi River Distilling Company

Mitchell novelty Co .

Modern Cash Register Systems

Murphy Desmond S .C .

national Chemicals Inc .

nei-Turner Media group Inc .

new glarus Brewing Co .

northern Lakes amusement

northwest Coin Machine Co .

o’grady’s Pizza

office Supplies 2 u Inc .

omega Processing Solutions

oven Baked eats

Paradise Printing Company

Park Ridge Distributing Inc .

Patron Spirits Company

Pehler Distributing Inc .

Per Mar Security Services

Plunkett’s Pest Control

Portesi Italian Foods, Inc .

Precision Pours Inc .

QponDog on Mobile advisors

Racine amusement Inc .

Red’s novelty LTD

Reinhart Food Service LLC

Riverside Foods Inc .

S & S Distributing Inc .

Saloons n Spoons/ Turbo Chemical

Sam’s amusement Co .

Sam’s Club

Sanimax uSa Inc .

Saratoga Liquor Co . Inc .

Schmidt novelty

Service Specialists

Special olympics Wisconsin Inc .

Stansfield vending Inc .

Star Connection/Lodgevision

Stevens Point Brewery

Superior vending

Swanel Beverage Inc ./Banzai

Tamarak Design’s

Think Ink & Design

This Drinks on us LLC

Ticket king Inc .

Tito’s Handmade vodka

Toccata gaming International LLC

Total Register Systems

Tri-Mart Corporation

Tricky Dick & Joyce Specialty

vern’s Cheese Inc .

vital Tokens

Wausau Coin Machines Inc .

WI Hospitality Insured

Wil-kil Pest Control

Wine Institute

Wisconsin Souvenir Milkcaps

tLW AffiLiAte MeMBeRS AS Of ApRiL 14, 2014

aFFiliate MeMBers


new MeMBers

state only

Birkensee CampgroundSusan k . ByrnsTomahawk

district 1

Kenosha city

Sazzy BRicardo B . Tagliapietrakenosha

The New Jill’s PlaceJill M . Rzeplinskikenosha

Wine Knot BarTerry McDonaldkenosha

Racine city

Fifth Street yacht ClubSteven kleinRacine

Rock county

Countryside InnRichard erdmanMilton

South central

Bridges Bar & GrillCathy M . DischBrodhead

Junction Housekaren BergesonMonroe

Walworth county

Brick Street MarketLaura Welch & Marilyn CayoDelavan

Thumbs Up SaloonBenjamin BarelsLake geneva

district 2

dodge county

Old Hickory Golf Courseanne CookBeaver Dam

Otter’s InnJim ottersonRandolph

Madison/dane county

Rude’s LanesDebi klimkeDe Forest

Brews Brothers PubSteve DayMadison

Waukesha county

Sluggo’s Pub & GrillThomas J . BeckmannBrookfield

Hollywoods RoadhouseSharon Hollywood neuhofernashotah

district 3

crawford county

Mitchell’s Liquor BoxJon Mitchelleastman

Country Inn Suites/Buckhorn Grill & PubCountry Inn SuitesPrairie du Chien

Kwik Trip #842kwik TripPrairie du Chien

Grant/iowa county

Hometown Liquor StoreRay & Terri SaintBoscobel

Benvenuto’s Italian GrillJulie kleinPlatteville

Brothers On SecondDale JacobsPlatteville

Cold Fusion LLCJoe PerkinsPlatteville

Fiesta Cancunervin estudilloPlatteville

Gina’s Restaurant and Baryag JhaPlatteville

Restaurante Los Amigos LLCgerman vasquezPlatteville

The Camaraderie Dale JacobsPlatteville

The Pool Hall D J Burris & Dusty ThompsonPlatteville

Whispering Bluffs WineryMeganPotosi

Woodman BreweryDennis erbWoodman

La crosse city/county

CasinoDaniel SchmitzLa Crosse

Coulee Bar & GrillStanley ServaisLa Crosse

Huck FinnsChet HawkinsLa Crosse

JB’s SpeakeasyJenny & Jeff BrennanLa Crosse

Uncle Chuck’s Snacks & BeveragesChuck DeeryWest Salem

Monroe county

Brenda’s Bar & GrillClinton garvesCashton

Memories BarDiana g . MickelsonCashton

Sauk county

Fore Seasons at Baraboo Country Clubkathleen kinneyBaraboo

Thunderbird LanesJim nelsonBaraboo

district 4

Fond du Lac city/county

Trollop’sCourtney grunwald & Daniel ThullCampbellsport

Backstage Bar & Grill LLCDawn SmetFond Du Lac

The Halfway HouseRichard or Jodie garbeldorado

Manitowoc county

Kurtz’s Pub & DeliCory WachowksiTwo Rivers

Washington county

Public House 53022Craig Braidigangermantown

Winnebago county

Holiday Inn Neenah Riverwalkangela gruenewaldneenah

district 5

Langlade county

Bob and Joni’s Northern LightsJeremy WaltersWhite Lake

Marathon county

21 PubSean HerzogRothschild

Chapter 2eric LitzaWausau

Marquette county

Chucka’s Bar & Grillnatasha Driscolloxford

Portage county

Post Road BpMichael H . RabskaPlover

Steve-O’s of Stevens Point Inc.Ryan StevensonStevens Point

Shawano county

The Main EventSally RankCecil

Captain’s Cove Resort LLCDouglas gaygresham

Best Western WittenbergSally Jo TopperWittenberg

Waupaca county

Anglers Bait Shop Bar & GrillMichael PooleFremont

Wood county

Lefty’s Trackside Bar & GrillLefty’s TracksideMarshfield

district 6

Brown county

C’ StreetJeff goelzgreen Bay

Gipper’s Sportsbar & GrillTony Lemieuxgreen Bay

Greger’s Bad Habit Saloongreg Duquainegreen Bay

Job Sitekimberley glovergreen Bay

Napalese Lounge & Grillearnold Pendergastgreen Bay

door county

Kona Bay FishhousePaul MeleenSturgeon Bay

The Olde Opera House Michael HallSturgeon Bay

Forest county

Pickerel Point ResortDawn MineauPickerel

Marinette county

Vernon Hills Golf Club Inc.vern CramerPeshtigo

oconto county

Crivello’svince & Debbie Crivellooconto

outagamie county

Fox Banquets Rivertyme CateringDebra Michielsappleton

Houdinis Escape Gastropuberic Jacobsonappleton

The 10th FrameChad M . van Daalwykappleton

University Shot Baruniversity 2013 Inc .appleton

Loose WheelStephanie WilliamsonHortonville

Waters Edge BarJoseph P . yulgakaukauna

district 7

Barron county

Cameron HouseConnie LoseyCameron

chippewa county

Jim & Patty’s Shady Nookgloria a . SocknessCornell

TLW neW MeMBeRS FeBRuaRy 16, 2014 To aPRIL 14, 2014


Norma’s PlaceSue Murigilman

Huron Saloon & Stables LLCkenneth J . DubielStanley

Polk county

Balsam Lake Rod & Gun ClubCorey PeerBalsam Lake

The Ridge Eatery Jordon PechumanFrederic

St croix county

Glen Hills Golf Club Inc.Bruce Halvorsonglenwood City

Uncle Mike’s M Pour E yum LLCMichael kinneyHudson

Trempealeau/ Buffalo county

Dan’s Bar & Grillkathy Scowarcadia

Mary’s Creamery BarMary JaszewskiDodge

Gin Milleric WhiteFountain City

CJ’sCari SallanderWhitehall

district 8

Ashland/Bayfield county

Stagecoach Bar & Grillnancy Sztyndorashland

Buck-N-Bass Resortkevin MurphyBarnes

MJ’s Mill Pond Inc.amanda van DoornDrummond

Uncle Bob’s Bowling Centerearl CarignanIron River

Burnett county

Ike’s Walton Lodge Now LLCMarion e . obszarnyDanbury

Shooters Bar & GrillConstance grafFrederic

C & J’s HideawayCarolyn & Jerry engstrandLewis

yellow River Saloon & EateryStephen yantesWebster

Lakeland Area

Happy’s JunkyardJoe MikoliczakWoodruff

Price county

Frank & Michael Baran VFW Post 5778Donald TvrdikPhillips

Superior/douglas county

Tower Avenue Tavernandy SceariSuperior

district 9

Milwaukee county Hospitality

GasthausWayne StengleinCudahy

The Mason JarShannon StangelMilwaukee

Oak Creek Post 434John Bodovinacoak Creek

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• Large fleet for the most extensive coverage in the Upper Midwest

• Prompt, reliable service in any weather through our dedicated service delivery team

Enhance your environmental credentials with Sanimax’s NEW organic waste collection service.

Now collecting:

• Fruits and vegetables

• Bakery products

• Eggs and solid dairy

Organic waste collectionNEW|

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40 n On Premise n May/June 2014

CuraÇao Liqueur

RecipeS

straiGht UP

Most bartenders are familiar with Curaçao (pronounced kurra-sow), the sweet, orange-flavored distilled spirit, but did you

know it was named for an island in the southern Caribbean Sea, off the coast of Venezuela?

Shortly after Spaniards discovered the island in 1499, they made plans for its agricultural development. Their first plantings included Valencia oranges, but the arid climate and scorching sun proved to be too much for the colorful, sweet oranges. As a result, this juicy fruit became bitter and inedible.

The offspring of these original Valencia oranges grew wild, and it wasn’t until decades later that that someone discovered that the peels of this orange, dried by the sun, contained oils with a pleasing fragrance. By this time a botanical name had been given to them: Citrus Aurantium Currassuviensis, meaning “Golden Orange of Curaçao.” In the local tongue, they were simply known as Laraha.

Curaçao liqueur was first developed and marketed by the Senior family in the 19th century. To create the liqueur, the Laraha peel is dried, bringing out the sweetly fragranced oils. After soaking in a still with alcohol and water for several days, the peel is removed and other spices are added.

There are an endless variety of cocktail recipes that feature Curaçao liqueur. Here are just a few to add to your summertime menu. Treat yourself and your customers to a bit of the Caribbean. Cheers! TLW

eLecTRic iced TeA1/2 oz . vodka1/2 oz . Light Rum1/2 oz . Tequila1/2 oz . gin1/2 oz . Blue Curaçao 1 oz . Sour MixSplash of lemon-lime soda

coSMoPoLiTAn2 oz . vodka1 oz . orange Curaçao1 oz . Cranberry Juice

(Can use frozen concentrate)

1/2 oz . Lime Juice

BLue LAGoon1 oz . vodka1 oz . Blue Curaçao3 oz . Lemonade or Soda

MAi TAi1 oz . Light Rum1 oz . Dark Rum1/2 oz . Lime juice1/2 oz . orange Curaçao 1/2 oz . orgeat SyrupMaraschino cherry for garnish

SAPPHiRe MARTini2 Dashes Dry vermouth2 Dashes Blue Curaçao 2 oz . Bombay Sapphire gin

(or other premium gin), chilled

Lemon Twist for Garnish

KAMiKAZe1 oz . vodka1 oz . Blue Curaçao1/2 oz . Lime Juice


local leaGUe UPdates

The Walworth County Tavern League held its annual banquet on Monday, February 24 at Lake Lawn Resort in Delavan. Attendees enjoyed cocktails and dinner, followed by officer installation. On hand were many local dignitaries.

Photo above: The Tavern League of Wisconsin Appreciation Award is presented to State Assembly Rep. David Craig by TLW President Terry Harvath, left and TLW Senior Vice President Chris Marsicano.

Photo upper right: TLW First District Director Dennis Salverson, TLW Senior Vice President Chris Marsicano, Congressman Paul Ryan and Walworth County Tavern League President Dave Hills.

Photo at bottom right: Back row, left to right: TLW President Terry Harvath; Walworth County Tavern League Secretary/Treasurer Chris Marsicano; Walworth County Tavern League Vice President Patti Marsicano; Director Heidi Siemers; Walworth County Tavern League President Dave Hills; Walworth County Tavern League Past President Trevor Wheeler; Director Redd Messerschmidt; Director Steve Fairchild; and Director Dennis Salverson. Seated: Sergeant at Arms Brent Kendall; Directors LaVonne Horgan; Sharon Yanz; Renee Peterson; and Betty Barr.

WALWORth cOuntY tAveRn LeAgue BAnquet

tLW LAS vegAS getAWAY

A group of Tavern League of Wisconsin members and friends escaped the cold, Wisconsin winter for a short getaway to Las Vegas, February 23-27. The annual trip was sponsored by the TLW and the El Cortez Hotel & Casino, Las Vegas.

WAnT To See YouR LocAL LeAGue FeATuRed in On Premise?Send your photos and a brief description to: Pete Madland, [email protected] • Chris Marsicano, [email protected] • Barb Howell, [email protected]


advertiser index

Alliance Payment Systems Inc. www.alliancepaymentsystems.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Anheuser-Busch Inc. www.anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Best Bargains www.bestbargainsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Dierks Waukesha www.waukeshafoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Disher Insurance Services www.disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Edge One www.edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Jim’s Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Magnuson Industries Inc. www.posi-pour.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

MillerCoors www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Sanimax www.sanimax.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Star Connection/LodgeVision www.lodgevision.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

WAMO www.wamo.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Wisconsin Souvenir Milkcaps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15, 42

Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

N E I - T U R N E R M E D I A G R O U P

conTAcT:

Louise Andraski, Account Executive

Advertise in

On Premise

the official publication

of the Tavern League of

Wisconsin

[email protected]: 608-873-8734 Fax: 262-245-2000

Wisconsin Souvenir Milkcap Pulltab ProMotionS

Great Profits Employee Incentive Program

Used Pulltab Machines AvailableMore Info: 414-217-1731

[email protected] www.wimilkcaps.com

Promotional Products1000’s of items for your advertising

Pens • Calendars • aPParel • Bar TokensMany American Made Products

Newton Mfg. Rep. - Jim Flynn Janesville 608-758-3470 or

Cell 608-201-2055 Email: [email protected]

Website: www.newtonmfg.com/jimflyn

Great Lakes Amusement Cherry Master - Video Poker

Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet

Affiliate tavern League memberGreen Bay, WI 877-354-7544

www.GlaStore.com

on premise may/june 2014

Documents

tlw members campaign

percent of tlw

local league updates

affiliate members

new members

premise n mayjune

tavern monthread

legislative notes