omnichannel commerce...custom design is possible ... advantages and disadvantages of working with...
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NextChapter Factsheet
OmnichannelCommerce
NextChapter features
FRONTEND, LOOK & FEEL, BROWSERS
Responsive: the webshop renders to the screen & device
Choice from multiple responsive templates. Custom design is possible
Implementation of look & feel based on your branding and guidelines. Delivery is pixel-perfect
For desktop webshops, error-free operation is guaranteed in the following browsers:
Chrome – last 5 versionsMicrosoft EDGE – last 5 versionsFirefox – last 5 versionsSafari – versions 12.1 and up (only Apple computers)
For smartphone/tablet/in-store shops, error-free operation is guaranteed in the following browsers:
Chrome – last 5 versionsSamsung Internet – last versioniOS – versions iOS 12.3 an up
Automatic image resizing (in 8 formats)
Placeholder for products that do not have a photo (custom)
Lazy loading / paging (both are supported)
General content pages for, for example, storytelling, background information, news, about us, etc. are unlimited
SEARCH & NAVIGATE
Product Search: NextChapter search technology is always included, with results while typing, extensive multiple value �ltering, spelling correction, synonyms
Content Search: search all content pages, like landing pages, store pages, blog, opening hours, service pages and general pages (extra module)
In�uence how high / low products are displayed on category pages and search result pages via positive / negative boosting based on various rules such as properties, creation date, relevance, stock, popularity
Top menu drop-downs and footer blocks are manageable
Speci�c serach �lters per category and per channel (smartphone/tablet/desktop/kiosk)
Properties selectable via dropdowns or blocks. Colour blocks can contain a colour or a mini-photo
Shoppable menu in the smartphone and tablet shops (navigate directly to all (sub-)categories via the menu)
Redirected customised page for visitors with no permission access
E-COMMERCE FEATURES
Account functions:
Login, Register, Forgotten passwordLogin with custom username (such as customer number, debtor number, key, etc.) Reset/change passwordChange account details Order history (incl. invoices and returns) Share shopping cart Register/unregister for newsletter (also register via footer)Customer-speci�c discounts
Guest Account (buying without login or registration)
Shopping cart functions:
Add directly from an overview page, a product trail or a product detail pagePromotion codes, voucher codes, discount coupons (input �eld can be prominent or low pro�le)Customer-speci�c discounts Minimum order amountMaximum (or minimum) number of products to be ordered (adjustable per product)‘Add another x euros and pay no shipping costs’ functionExpanded price calculation / receiptChanges in the shopping cart, such as size selection and numberOptions, such as gift packagingGuarantees (e.g. extension of manufacturer’s guarantee) and fees (e.g. home-copy fee)Shopping cart page offers (manageable)Gentle reminder: abandoned shopping cart reminder e-mails Adjustable saving time
Promotions (see Online Marketing)
Multiple and several online payment providers and methods (see integrations). Payment methods exclusion based on products and assortment category
Fast checkout: the regular checkout can be considerably shortened (for example; for ordering from and delivery to the store)
Daily deal / weekly deal / monthly deal / yearly deal (or any other timer based deal)
Product options (required or optional side products with a main product)
Product forms on product detail page (e.g. if product is not in stock)
Product questions on product detail page (if additional questions are required for purchase)
Textblocks on product detailpage, homepage and header
Productgroups
GENERAL
Responsive webshops, optimised for smartphone, tablet, desktop and in-store (sales assistant / kiosk)
B2C, B2B models
Multi-language (10+ languages)
Unlimited number of countries (suitable and designed for international (e-)retailers)
Multi-currency (e.g. Euro, British Pound, US Dollar, local currencies)
Multi-site: run multiple webshops (like specialty shops, brand shops, niche shops, white label shops, etc.) from one central and unique assortment. Site switch optionally possible.
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OMNICHANNEL FEATURES
Cash systems integration
NextChapter PIM Integration (optional)
External systems integration (optional)
Multistock: multiple stock locations (eg: stores, suppliers, manufactures, distribution centres, etc.)
Orders management and allocation based on business rules
Daily total overview by e-mail of allocated orders / articles
Retailer backend for order picking and local ful�llment
Shipment allocation according to business rules
Carriers: NextChapter is integrated with PostNL, DHL and RedjePakketje for direct registration of shipments, printing labels, communicating & tracking order statuses, etc.
Display store stock on product detail page
Display “In store only” articles(items that can only be purchased through the store)
Delivery method “Reserve in store”
Cross-channel payments (optional)
Cross-channel returns
Cross-channel refunding and optional (semi) automatic
Cross-channel customer information (optional)
Cross-channel loyalty (optional)
(purchased through module)E-COMMERCE FEATURES(continuation)
Shipping costs
Dropshipment and cross-docking support(see also NextChapter Backend)
Delivery methods (expanded options, including the exclusion of delivery methods per product, map display for pick-up in shops and at service points, same-day delivery based on postal code areas)
Back-in-stock functionality (on the productpage): end customer receives an automatic e-mail when the product is back in stock
Delivery calendar / datepicker
Pre-order functionality
Product without a price (e.g. catalog or pre-order products)
Temporarily not-available functionality
Quantity discount
Sharing favourites/wish list (via e-mail or account)
Bundles / product combinations
Sets / grouped products
Size tables
Returns
Reviews
Loyalty/savings programme
Product assembly
Required questions for orders
Sharing orders via social media
Last-viewed products
Cross-selling, up-selling, 3rd block for additional selling, popular products, priority products
Display availability per product
Live chat
One page checkout
Automatic postal code check
Catalog (No shopping cart button, shopping cart page and checkout)
Donate module
Af�liate model: the NextChapter shop can function as a warehouse/studio and forward to external webshops. Commission is measured and reported through tracking
B2B-speci�c:
Volume-adjusted prices (on the basis of amounts or percentages)Multiple price typesCustomer-speci�c prices(based on customer groups and article groups)Buying on invoiceWebshop behind a loginPrices visible behind loginPrices excluding VATVAT shiftedQuantity selection per product on the product page / category page / overview page and search results pageMinimum order amounts/order units (per product)Replacement articlesSize rangesExtra �elds in the order processChamber of Commerce integrationCreate and change orders from the backend(i.c.m. logging in as an end customer via backend)Control to push an order to external systems at any given moment (like ERP of accountancy)
Instore Sales AssistantAvoid lost sales with this tool for store staff
Available for smartphones and tablets
Suitable for own stock, longtail stock, inter-branch stock
Payment: Via NextChapter PIN solutionVia cash registerVia AfterPayVia Tikkie or similar
Display shop inventory
Insight into orders per shop/location
Management of prices and content can be done centrally (all sales assistants equally) or decentralized (per sales assistant)
Management of homepage can be done central (all sales assistants equally) of decentralized (per sales assistant)
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ONLY AT NEXTCHAPTER
Product data import from multiple sources (suppliers, wholesalers, brands, manufacturers, etc.) including extensive mapping options
Validate, structure and possibly combine external source data
Enrichment
Bulk management functions (via Excel export-import and via GUI)
Set and apply business rules
Export to NextChapter eCommerce platform
Advanced �ltering for publication of assortment to multiple web shops
The NextChapter PIM is an indispensable master data module (MDM) for webshops which want to work with the perfect product data. The quality of product data plays an important role in the success of eCommerce. NextChapter PIM guarantees the perfect product data: Only item data that meets all requirements (validations) is exported to the NextChapter eCommerce platform. In addition, PIM is suitable for processing data from external sources, such as vendors and suppliers. The categorization of products is based on properties: All products that meet the property(s) fall within a category. The connection of products to categories is no longer necessary. The bene�ts: unlimited �exibility and considerable time savings.
PIM
The most important PIM functionalities:
MarketplacesReach millions of new consumers in Europe in one go. NextChapter is linked to more than 50 different European market places. For example; Bol.com, Amazon, Ebay, About You, VidaXL, Otto, Wish, Conrad and many others.Assortment, selling price and terms such as shipping costs can be set per marketplace. The integration between NextChapter and the market places includes item data, orders, returns and shipping information. In NextChapter order management you can clearly see through which marketplace an order was made. We are happy to share more about the advantages and disadvantages of working with market places.
Personalization based on arti�cial intelligence (AI). Individual results (hyper personal shopping)
On AI based personal recommendations
On AI based personal newsletter
On AI based personal search results
Determine �lter order by category
Enable or disable categories �lters
Dynamic checkout bargains
Manageable images slider with click through options
Themes banners on homepage
Sticky banner (remains in the top of the screen when scrolling)
Flexible merchandising banners on several webshop pages
Welcome bonus or discount (personal discount on second order)
Overlay images / labels / stickers (eg "New", "Presentation", etc.)
Flip function for images on the homepage and all overviews (2nd image by mouse over)
Advertising lea�ets / brochures (including via Publitas)
Unique Selling Points (USPs)
Lookbook (inspiration tool)
Photo collage (for example, to promote a store)
Brand pages
Landing pages (simple creation, with a few to thousands of products, unlimited and unique url's)
Tagpages (unlimited and unique url's)
Google Business View (virtual tour)
Personalisation through Artificial Intelligence(additionally available)
NextChapter is a leader in the use of Arti�cial Intelligence for eCommerce. For web shops with suf�cient traf�c, we guarantee organic revenue growth between 10% -20%.
NextChapter uses AI for the personalization of products. Our personalization is done 1: 1 which means that every webshop visitor can get more relevant products after a few clicks. As the visit lasts longer, the personalization will become more speci�c. The AI technology from NextChapter is self-learning and no human manipulation is involved. However, we also offer possibilities to control the output based on adjustable rules, such as giving priority to products with large of small quantities of stock.
Personalization and merchandising functionalities include:
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(additionally available)
Omnichannel module (see description for Omnichannel features)
Store Locator with GPS support, map and listview, route descriptions, store detail pages with their own URL and therefore indexable in Google
Gentle Reminder (abandoned shopping cart reminder e-mails)
FAQ (Frequently Asked Questions) including search and categorization
Blog
Saving loyality points (save and redeem in the webshop) (for omnichannel cases)
Pagebuilder (tool for independent creation and layout of graphic content pages)
Rental
Cookie tool
Lookbook
Country recognition on the basis of IP address
Extra Modules
PromotionsA wide range of promotions can be executed with the NextChapter Promotion Module.
Strategic approach based on continuous improvement
Search Engine Optimization
AdWords Campaigns
Newsletters campaigns with specialization in retention
Social campaigns (Facebook, Instagram, Linkedin, etc.)
Branding awareness activities
Content Import and Optimisation
Blogging
Win actions
Organic Search optimization
Remarketing and Conversion Optimization
Tracking and Monitoring
A / B testing
NextChapter has an online marketing team that works target-based. Activities include:
Online Marketing
SEO (search engine optimalisation)
Leading marketing agencies give NextChapter an A-ranking for seo friendliness
Optimal Google indexing for desktop and mobile. Combination between desktop (www.) and mobile (m.) 100% according to Google guidelines
Sitemap on desktop and mobile (Google) including multi-language and multi-site sitemap support
Unlimited tags, tag pages with unique URLs that can be indexed for Google
URL structure according to general SEO guidelines
Manageable robots.txt
Management of SEO content �elds (such as page title en description) in NextChapter back-end
Promotion module description:
Product and shopping cart promotions (unlimited)Real-time technology including timer functionalitySet conditions based on categories / brands / properties / products / product groups / product collections / promotional code / promotion code batches / accounts / customers / shipping countries / minimum subtotal / number of productsMore than one promotion at once, including promotional policy choices like order and way of exportCombine conditions and various calculation rules for a broad range of possible promotionsBatch generation of promotional codes including download functionalityCombine product promotions with overlay labelsPrevention of abuse like a set limit within the webshop, shopping cart and by IP address
Promotion examples (i.a.):
X % discount within a category rangeX € discount on a productX products for Y amountFree shipping from X euro for products in category YX for the price of Y, for 2 weeksX € discount on brand Y with shipping country Z X % discount on all products with promotional code YFree shipping for customer X2nd article X % discountX € discount with minimum spending of Y €A + B = X €Quantity discount: 1st product 50% discount, 2nd product 40%, etc.X% discount on the most expensive productFree product with order
SECURITYSecurity A-rating, the highest achievable in online securitySSL (https): NextChapter webshops run completely in SSLTest environment and back-end IP-secured
HOSTING AND SLAState-of-the-art hosting platform
SLA (free) on generic NextChapter functionality
SLA (added cost) on customisation and links
LEGISLATION
GDPR
Geoblocking Regulation
Cookie law
Next Chapter meets European legislation such as:
TECHNICAL FEATURESVarious technical links (such as product data import, orders, track&trace, returns, real-time supply check) (via XML, JSON, etc.)
Daily updates of inventory and item data from external systems are possible according to adjustable time schedules. Maximum refresh for non-real-time cases is every 5 minutes (incremental)
Images can be imported automatically via an (s)FTP
Referrer Tracking
301 Redirect Management
Error 404 + 500 pages (standard or custom)
(s)FTP
STATISTICS & REPORTINGStatistics per device (smartphone, tablet, desktop, in-store/kiosk)
Various reports + export options
Google Analytics Classic/Universal Analytics/Google Tag Manager
MANAGEMENTAvailable in the languages Dutch, English and German
Separate Development, Test (staging) and Production environment
Graphic dashboard
Multi-site (manage multiple shops form one account)
Content Management (very comprehensive)
Site-speci�c content: manage the name of standard �elds, buttons, menu items, and so on
Pagebuilder tool for creating and managing landing and content pages (via drag & drop) (see Extra Modules)
Assortment Management (products, prices & inventory, images, product groups, categories, themes, brands, suppliers, properties, delivery times, currency, tax rates, etc.)
Supply Management
Order Management
Media Management (documents, visuals and video)
Customer Management (customers, customer groups, etc.)
Invoices (PDF), Shipping invoices (PDF), Picklists, Parcelware exports (PostNL), Inventory exports, Status exports per product
Refunds (linked to the PSP) including partial payment support. NextChapter supports semi and fully automatic refunding via selected PSPs
Search Technology Management (dictionary, synonyms, 0-results, �lter management)
Tag Management: enrich products with tags. Easy creation of an unlimited number of landing pages with a search term (tag). All landing pages will be indexed by Google
Top menu (drop-down) and Footer Management
Track&Trace Management
Returns Management
Products collections: gathering and and promoting products under several collections and groups, for instance: products linking to theme, category and promotional landing pages
Promotion Module: NextChapter has expanded functionality for promotions with diverse promotion logic
Export functionality (various exports)
Logo Management (Payment methods, Shipping methods, Guarantee/approval logos, Social Media icons)
E-mail Management (e-mails associated with an order)
Publication Management (timing of publication, such as for promotions, content, promotional banners)
Forms Management (various options for putting together and managing forms)
Contact form functions (information provided by e-mail and available in back-end)
Shop/Branch Management (manage Store Locator, service points, but also for In-store Shop and shipping methods)
E-mail function (send an e-mail directly to the customer from the order)
Supplier interface, for handling drop shipment and/or cross-dock orders by suppliers
B2B speci�c: see eCommerce functions
Blacklist function for excluding unwanted customers
NextChapter Backend and Technology
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NextChapter offers 150+ integrated systems and suppliers. New integrations are added weekly.
AFFILIATES (i.a.)
Google Shopping
AdCurve
Lengow
Channable
AdChieve
AdCrowd
Sociomantic
FamilyBlend
TradeTracker
Af�linet
Daisycon
TradeDoubler
Criteo
Zanox
Fashionchick
E-MAILMARKETING PROVIDERS (i.a.)
Tripolis
MailChimp
Copernica
Spotler (used to be Mailplus)
YMLP
Clang
MisterMail
MailCampaigns
COMPARISON SITES (i.a.)
Vergelijk.nl
Beslist.nl
Kieskeurig.nl
Tweakers.net
Hardware.info
Note: It is possible to set up multiple PSPs per webshop (fall-back)
Buckaroo
Adyen
CM (used to be Docdata Payments)
Ingenico (used to be Ogone)
MultiSafepay
Worldline
Pay.nl
Sisow
ICEPAY
Rabo Omnikassa
Mollie
AfterPay (The Netherlands and Belgium)
Klarna
Billink
PayPal Express
PAYMENT PROVIDERS (i.a.)
SOCIAL MEDIA SHARE (i.a.)
Youtube
Google+
Flickr
Tumblr
INSTORE PARTNERS (i.a.)
Diz Informatiezuilen
Swipespot
SiS Retail
Score Company
LOYALTY (i.a.)
2Factors (tritonX)
Intersolve
123TCS
Freebees
REVIEWS (i.a.)
Trustpilot
KiyOh
Feedback Company
Klantenvertellen
CASH REGISTER SYSTEMS (i.a.)
Vendit
ACA Retailium (XPRT), Winstore, Classic
EasyPos
K3
MPlus
Adyen
StorePro
Softwear
Valk softwareSTOCK / ERP (i.a.)
EDI gateway support
Exact Globe
Microsoft Dynamics
Navision
ProFashionAll (PFA)
ACA Fashion Software
Re�ecta
Stockbase
OFB Software
SAP
Hybris
AFAS
Picger
CONVERSION (i.a.)
Ve Interactive (i.a. abandoned shopping carts)
ROBIN
Optimizely
Yieldify
FasionFitr
LOGISTICS (i.a.)
PostNL including Servicepoints
DHL including Servicepoints
RedjePakketje
Selektvracht
DPD
UPS
GLS
S&H
Docdata Ful�llment (Ingram Micro)
CEVA Logistics
Paazl
SendCloud
Cargowiz
Dynalogic
ACCOUNTANCY (i.a.)
ExactOnline
Acumulus
Reeleezee
AccountView
InvoiceSharing
SnelStart
Twin�eld
NextChapter Integrations
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www.nextchapter-ecommerce.com
+31 (0)20 - 4226561
Overschiestraat 63, 1062 XD Amsterdam, The Netherlands
ECOMMERCE PLATFORMCloud commerce software
PIMFlexible management of product data from various sources
ONLINE MARKETINGOnline marketing services based on targets
PERSONALISATION through ARTIFICIAL INTELLIGENCEOrganic revenue growth of 10% - 20% through our AI technology
The power ofinnovation