DIGITAL MEDIA STRATEGY

SHORT’S BREWING COMPANY

OBJECTIVE

• To gain a strong following on all active social me-dia platforms that creates awareness for Shorts Brewery andtheir craft beers. Develop a successful campaign to get more traffic on the Shorts Brewing Companies website that will hope-fully lead to more sales.

TARGET AUDIENCE

• Millennials• Craft Beer Drinkers• People who brew

their own beer• Young Adults 21+

WHAT ARE WE TRYING TO SELLENTERTAINMENT,

TASTE ,& COMMUNITY

TONE/PERSONALITY

Upbeat Fun Friendly

AVOID

• Do not post any-thing that does not relate to Shorts Brewing Co.

• Do not post any-thing without per-mission or au-thority

OUTREACH

#SHORTSBREW

SOCIAL MEDIA & BLOG

• Facebook• Twitter• Google+• Instagram• Snap Chat• WordPress

Blog

ENGAGEMENT

#ShortsBrew

SUPPORT

• By making viewers feel part of the action they will be more likely to in-teract with the brand and the campaign.

• The campaign will work in real time. • The content will focus heavily on the

keyword "Shorts Brew".