oil & gas journal subscriber profile

Oil & Gas JournalSubscriber ProfileConducted by:

Noll Research Ltd.

Noll Reserch Ltd. - June 2005 2

Research Objectives The overall objective of the research is to

gather information to provide an in-depth, detailed understanding of Oil & Gas Journal readers, their habits, needs and preferences as well as the roles they play in their respective companies and the market they operate in.


Research Methodology

The research was conducted by an independent, third-party research company, Noll Research.

The objectives of this research were accomplished through the use of focus groups and an internet based readership questionnaire.

Two focus groups were conducted in Houston, Texas On April 6 and April 7, 2005. Current and past readers were included in both groups.

Surveys were sent to OGJ subscribers on April 18, 2005 requesting their participation in a readership questionnaire. Total net email attempt was 5,824. A second request was sent to all non-participating international readers on May 23, 2005. Field work was closed on June 6, 2005 for reporting and analysis. There were 642 completed returns, yielding an 11.0% response rate.


Sources of Information on the Oil & Gas Industry

22.3%

34.8%

43.9%

53.6%

60.3%

64.2%

69.5%

77.2%

77.5%

0% 20% 40% 60% 80% 100%

Direct Mail

Trade associations

Business publications

Enewsletters

Company websites

Internet search engines

Newspapers

Technical publications

Industry specific publications

Focus group findings: Oil & Gas Journal


Frequency of Sections/Features Read

11.1%

16.7%22.2%

27.8%

33.3%44.4%

61.1%

72.2%

77.8%88.9%

88.9%

0% 20% 40% 60% 80% 100%

Transportation

Processing

Calendar

Editor's Perspective & Market Journal

Journally Speaking

Editorial

Drilling & Production

Statistics

Exploration & Development

General Interest

Newsletter

Focus group findings: Oil & Gas Journal


Focus Group Findings Participants classified OGJ as a business publication that does a good job

at meeting their informational needs “The publication provides both specific and general information – a very

good publication.” “Oil and Gas Journal is the Wall Street Journal of the petroleum industry.” “There is always something in OGJ that you will always want to read.” “Because it is weekly it is important – the other weeklies are not as well

written and read like they are slapped together.” “It is credible, well researched and well written.” “The value of OGJ is that it covers a broad spectrum.” “Congratulations to the team who puts it together.” “What is the value of a paid versus a non paid subscriptions – we get the data

more frequently – newsletter stuff – we get a broader picture of what is going on in the industry.”


Focus Group Findings Key Findings

Professionals in the petroleum industry look to Oil & Gas Journal (OGJ) for business, product and industry news and statistics. “I use OGJ to find out what is hot in the market, what are

the concerns and issues that we are going to face, and what problems that are trying to be solved in the industry.”

Most readers focus on specific sections of OGJ that are important to them at the time.

Many file the issues for future reference.


Subscriber Profile

Sections of the Study Demographics Publication Readership Purchasing Involvement


Respondent’s Industry Segment

9.7%

11.6%

22.8%

23.3%

24.2%

25.7%

30.2%

35.2%

35.2%

43.5%

0% 10% 20% 30% 40% 50%

Offshore Construction

Petrochem

Refining

Environmental Issues

Completions

Gas Processing

Pipeline/Transportation

Drilling

Exploration

Production


OGJ Delivers Senior Level Decision-Makers Respondent’s job function

3.0%

0.2%

1.1%

1.6%

14.4%

15.8%

28.1%

36.3%

0% 10% 20% 30% 40%

Other

Foreman

Purchasing

Superintendent

Consulting

Non-Management – Technical/Engineering

Management - Technical/Engineering

Management - Executive/Corporate


OGJ Subscribers are Longtime, Loyal ReadersDemographics

On average, readers have been working in the petroleum industry for 25 years.

Readers have been employed at their present company for an average of 12.5 years.


65% of subscribers have Masters or PhDLevel of education accomplished

1.7%

0.7%

3.3%

28.5%

18.2%

47.6%

0% 10% 20% 30% 40% 50%

Completed high school

Some technical school

Some college

College graduate

Some post-graduate studies

Masters degree/PhD.


More subscribers rely on OGJ regularlyRegular readership of publication (3 out of 4 issues)

9.2%

13.4%

14.2%

16.5%

25.1%

33.3%

39.6%

97.8%

0% 20% 40% 60% 80% 100%

Pipeline & Gas TechnologyUpstream

Offshore EngineerPipeline & Gas Journal

Hydrocarbon ProcessingHarts E & P

World OilOil & Gas Journal


Oil & Gas Journal is an Authority in the Industry96.3% of subscribers feel that Oil & Gas Journal is an authority in the industry

4.0%

6.2%

10.6%

10.8%

17.5%

23.1%

34.8%

96.3%

0% 20% 40% 60% 80% 100%

Pipeline & Gas TechnologyOffshore Engineer

UpstreamPipeline & Gas Journal

Hydrocarbon ProcessingHarts E & P

World OilOil & Gas Journal


Pass Along ReadershipAverage pass along is 3.64 readers among respondents

+


Time Spent Reading Oil & Gas JournalOver 54% spend 30 minutes to more than 2 hours reading OGJ

7.2%

38.3%

26.4%

17.7%

8.5%

1.9%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Less than 15 minutes

15 to 30 minutes

30 to 45 minutes

45 to 60 minutes

1 to 2 hours

More than 2 hours


OGJ Readers Take ActionActions taken after reading/looking at advertisements/editorials

4.5%

11.7%13.3%

23.0%

28.0%46.0%

57.9%62.1%

0% 10% 20% 30% 40% 50% 60% 70%

Asked a sales rep. to callUsed toll-free number to request additional information

Recommend/purchase products/services advertisedSent an email to obtain more informationConsulted a colleague about information

Visited advertisers website

Visited Oil & Gas Journal's website Filed article/advertisement for future reference


Readers Need Broad Information SourceIndustry news, news & trends analysis and industry statistics are the three most important types of information

3.30

3.28

3.63

3.84

4.04

4.43

1 2 3 4 5

Product information

Opinions & commetary

In-depth technologies

Industry statistics

News & trend analysis

Industry news

Not at all Important Extremely Important


Readers Rely on Print & Digital Publications 61% of readers receive digital publications

Receive digital publications, 61.0%Do not receive digital

publications, 39.0%

68.8% of those who receive digital publications are either very satisfied or satisfied with the digital format.


OGJOnline Important News Source to Readers85% of readers have visited OGJ Online

Have visited OGJ online88%

Have not visited OGJ online12%

55.1% of those who have visited OGJ Online have registered to use subscriber only services.


Most Used Online Features

15.4%

21.4%

49.5%

55.7%

65.1%

0% 10% 20% 30% 40% 50% 60% 70%

Financial information

Events

Home page articles

Data & research

Search


OGJ Online Key to Daily Job67.4% of those who use OGJ Online feel that the site is extremely useful, very useful, or useful to their daily job function

8.3%

24.3%

31.4%

29.3%

6.7%

0% 5% 10% 15% 20% 25% 30% 35%

Not at all Usefule

Somewhat Useful

Useful

Very Useful

Extremely Useful


OGJ Subscribers Buy Your ProductsReaders’ level of involvement in purchasing products/services for their company

23.8%

11.0%

25.1%

35.3%

40.8%

52.4%

0% 10% 20% 30% 40% 50% 60%

Not involved in the purchasing decision

Member of a committee

Specify brands/vendors

Approve final purchase

Determine the need

Recommend or suggest product/service


Products/Services Recommended by ReadersMost frequently purchased, recommended &/or specified products/ services

20.4%

20.9%20.9%

21.4%

23.7%23.7%

24.7%24.9%

25.4%27.4%

34.7%

35.7%47.4%

0% 10% 20% 30% 40% 50%

Coiled tubing/drilling equipmentExploration/seismic

Surface production equipment/servicesComputer hardware/software

Construction equipmentMud & chemicals

Well maintenance equipmentAutomation systems/instruments

Well equipment (surface/downhole)Corrosion control/coatings

Valves/fittings & accessoriesCementing equipment/services

Well completion/stimulation services


Information Sources for Products/ServicesSources decision-makers use to get purchasing information on products/ services

12.9%

23.2%

44.9%

52.4%

58.8%

62.4%

66.6%

72.4%

0% 20% 40% 60% 80%

Editorials

Direct mail

Conferences/trade shows

Internet search engines

Advertising

Sales Reps./Product demonstrations

Trade publications

Colleagues/word of mouth


OGJ Readers Have Global Purchasing InfluenceRegions in which readers have a purchasing influence

6.4%

10.3%

11.5%

12.0%

13.3%

29.4%

32.2%

44.1%

0% 10% 20% 30% 40% 50%

Australia/Pacific Rim

Africa/Middle East

Latin America

Asia

Europe

Global

Local purchases

North America


Company Spending to Rise 51% indicated that company expenditures for products/ services will increase in the next 12 months

Increase, 51.3%

Stay the Same, 44.4%

Decrease, 4.3%


Noll Research is a private company headed by Laura Noll. Ms. Noll has more than 20 years experience in the field of business and consumer research. Her work encompassed clients in many markets including Ernst & Young, General Electric, Swagelock, National Association of Manufacturers as well as Penton Media and PennWell Corporation. Ms. Noll has a degree in economics and MBA work in advanced statistics.

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