ogip tier 3 - partnership management
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TRANSCRIPT
oGIP Tier 3 – Partnership Management
Tier 3
0-30 oGIP RE
Capitalize on TN supply
Partnerships
Supply & De-mand
Number of suppliers ex-pected:
1 to 3 entities
Tier 3 entities in GIP are still running the program on a lower scale.
Therefore, you can find out what the main TN supply in the network is…
Understand the details of the TNs supply (Duration, EP requirements, Realisation time, etc)
Check if you can raise EPs for these TNs…
And attract & match these students to these entities.
What does capitalizing on
TN supply mean?
You just need to find the suppliers and raise for them!
Without even having to manage a partnership!
Summarizing…
Capitalize on TN supply
Raise for these
entities & match with
them!
Understand their TN product
Find my suppliers
Check my student market
How can I find the right
Focus on Teaching and Marketing.What are the biggest entities and growing entities in Marketing and Teaching TN Re? Which can you match with based on geography and visa requirements and financial capacity?
What requirements do these TNs have?
Can I find students for these types of TNs? How many? Do they fit the requirements? Do they want to do this type of internships in this entity?When can I RMR them?
Analyze Your Internal AIESEC Market
Analyze Your External Market
Analyze to understand
Keep it simple! What worked well before? What entity can you send many EPs
to?Find 2-3 entities you want to promote to your students!
Step 1
Entity PartnersSubproducts
Decide which entities you are going to send which EPs to.
For example;My entity (entity A) is going to supply Marketing EPs to India.
Connect internal and external data.
Decide which sub-product to focus on.
How to define your focus
Capitalize on TN supply
Raise for these
entities & match with
them!
Understand their TN product
Check my student market
Find my suppliers
Understand the TN product!
Product Details
Figure out the product details (ask the MC VP for materials and
define details as specified in market place):
Figure out the JD, duration, Ra Ma Re timeline, LCs, and other supporting information around accomodation, preparation etc.
Then figure out the requirements the students need to have to be able to match with
these TNs.
Namely; Academic background,
professional experience, languages, skills, visa, student
status etc.
EP Requirement
s
Capitalize on TN supply
Raise for these
entities & match with
them!
Check my student market
Find my suppliers
Understand their TN product
Focus on Teaching and Marketing.What are the biggest entities and growing entities in Marketing and Teaching TN Re? Which can you match with based on geography and visa requirements and financial capacity?
What requirements do these TNs have?
Can I find students for these types of TNs? How many? Do they fit the requirements? Do they want to do this type of internships in this entity?When can I RMR them?
Analyze Your Internal AIESEC Market
Analyze Your External Market
Analyze to understand
Found suppliers? Found students to match with these TNs?
Finalize your goals in Sub Products for every partner!
Step 2
Key Performance Indicators (KPIs) to track:
Get ProductInformation:
# MA# TN RA# EP RA
MA time TNMA time EPNPS
Language RequiredSkills Required
EP Profile RequiredOther
Partnership Plan Details
RE Goal
MoS
Realization PeriodMatches Period
EP Ra PeriodTN Ra Period
Main LCs involved
Get Processes Information
Airport Pick UpAccommodation
EP Expectation SettingEP Lead
EP IntegrationSupport with Visa
Minimums Deliverable
Partnership Plan Details
Update on Market Place the details of the ‘partner-ship’
All the partnership
informa-tion
Capitalize on TN supply
Raise for these
entities & match with
them!
Find my suppliers
Understand their TN product
Check my student market
Attracting students
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Attracting students
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Information about the country EP Storytelling Opportunities available
What to do Content Examples
Highlight the entity in promotion
Showcase good stories Talk About it in info session and EP meet-ings
Attract students
Raise ONLY students for these products and entities!
This means very specific promotion based on a product and a partner entity!
Showcase EP’s story in your partner entityHungary – GermanyCzech Rep. – China
Turkey - India
Poland
Highlight your partners
Promote specific project or internship from your partner entity
EPs are aware of Entity Partners and EPs want to apply for Entity Partner
Inform EP about the partnership
Make the entity and
opportunity attrac-tive
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Clear Expectation Setting for TNs
Give an application deadline
Communicate specific value of this
product in this country
Showcase stories of EPs and use promoters to
promote for you
Be able to explain the details of the
TNs in your supply entities
Communication Behaviors with
EPs
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
MaMa with
Country Partner
Make clear the value
proposition of the
Partnership
LCs Goal embed on
partnerships
Educate LCVPs
about the partnership
Give them an implementati
on plan
Recognize results on time
Downscale to LCs
Talk about it: in conferences,
webinars, newsletter,
facebook group: don’t let them
forget the partnership!
Engage your
network (also LCPs)
Delivery• Deliver to country partner by keeping to matching timeline.
• EP Preparation and induction – Enough information about partner countries culture etc.
• EP LEAD designed to ensure better cultural understanding.
• Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same)
Leads to faster matching time and increased matching rate
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Attracting Visitors
Communication
Downscale to LCs
Excitement
Raise for your
suppliers
Excitement
Create Excitement in your entity
Create a Value Proposition based on market relevance
Use the Value to motivate your network and make it
powerful