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© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.org

“My name is Norman Evans and I have an idea I’d like to

discuss with you”


This idea will help On Guard for Humanity in many ways, especially by recruiting volunteers and raising money.

I will show you:

1. The One Minute Exercise

2. ASSET Inc. case study

3. Fundraising campaign for On Guard for Humanity

Time is democratic. We all have 1440 minutes a day each, no more no less.

We're awake about a 1000 minutes a day.

But all of us can get things done one minute a time. Don't wait, do it now!


THE ONE MINUTE

ercisePRESCRIPTION

Situation

The world and how we work has changed. The new technologies offer us the ability to reduce costs and increase productivity but at a high price to our well-being.

Life is becoming more stressful.

We are more sedentary, often sitting more than 8 hours a day.

It is difficult to find ‘time’ for ourselves and our families.


THE ONE MINUTE

ercisePRESCRIPTION

Problems

Procrastination: no time for exercise, too busy, programs and health clubs too expensive, lack of motivation.

Anxiety and Stress: People often turn to food, alcohol, drugs, and other destructive ways to deal with their anxiety and stress.

Obesity, heart disease and stress related illnesses are at record highs, as are the costs to society.


erciseTHE ONE MINUTE

PRESCRIPTION

Problems

Most wide spread and costly diseases of today are caused among other things by Stress Hormones (mainly adrenalin and glucocortisol) in the body.

The cost and impact of stress related diseases are a great financial burden in the private and public sectors.

Stress is the cause of increased sick leave and decreased productivity and profits.


THE ONE MINUTE

ercisePRESCRIPTION

THE ONE MINUTE

ercise

PRESCRIPTION


De-stress. Breathe. Stretch. Smile. Walk. Get fit. Lose Weight.Be happy. Don't wait, do it now!

Delivering sustainable solutions since 1986 starcmn.com

D© 1986-2013 Copyright The Evans Corporation - CMN The Creative Marketing Network Inc.


ASSET Identity Guidelines

Norman Evans, The Creative Marketing Network Inc. (CMN)

1971 - 1977 : Creative Director, Evans Advertising, UK1977 : Immigrated to Canada1977 - 1979 : Confederation Life Insurance Company (Specialist in Disability Insurance)1980 - 1982 : Apple C.O.R. customer-oriented sales training1983 - 1985 : Developed Value-Added STAR planning system, combining SPIN methodology (Xerox sales training)1985 : Founded The Creative Marketing Network (CMN), integrating advertising, PR, and event strategies for emerging technology companies1986: Launched Desktop Publishing Laser Printer for Apple Computers1989: Published Creative Marketers Handbook:Plan the Work, Work the Plan1987-94: Agency of Record (AOR) for Microsoft Canada1994 - today : Working with the Who's Who of technology companies2000 - 2011 : Creative Director and Corporate Strategist, ASSET Inc.(developed the ASSET Highway system to manage the life-cycle of a loan)2009 - 2011 : Developed the DESKercise calendar program for ASSET2011 - 2012 : Creative Director, D+HPartial client list:



Norman Evans, The Person

1987 - 1988 : 5 incidents of profound ischemia (lack of blood supply to his heart) the cause of which was a 100% blocked right coronary artery, discoverer through an angiogram conducted in July 1987, 2 months after his 40th birthday.

1988 : Toronto Rehab prescribed a ‘walking-exercise’ prescription

1989 - present : Heart disease survivor who reversed his arterial blockages without surgery!

In 2008 designed and produced the first DESKercise calendar for the financial services industry expounding the idea that ‘sitting at your desk, doesn’t have to be a pain’.

2009 – 2012 : the calendar was successfully published in various designs.

This series of exercises were called:Don’t wait do it! – DESKercise.



Winner of the 2012 Microsoft User Experience Award for a Mobile App



ASSET Inc.Deskercise campaign

Note pad #1

Double sided note pad #2

Front Back

2011 Calendar

Deskercise booklet

Deskercise poster

This campaign was designed to promote a healthy workplace.

Doing these stretching exercised throughout the day can help you focus and prevent health problems, increase your level of brain activity and reduce over all stress levels without ever leaving your desk.



Corporate Calendar 2010



Winner of the 2012 Microsoft User Experience Award for a Mobile App

The DESKercise program was conceived by Norman Evans and embedded into the core marketing messages at ASSET Inc. adding value to the employees and customer experience.

The DESKercise is now available as a custom white-label program.



Corporate Calendar 2011


De-stress. Breathe. Stretch. Smile. Walk. Get fit. Lose Weight.Be happy. Don't wait, do it now!



ONE MINUTE EXERCISES:

ONE MINUTE EXERCISES throughout the day can help you prevent health problems, increase your level of brain activity, and reduce overall stress levels, wherever you may be.


THE ONE MINUTE

ercisePRESCRIPTION

12 exercises each can be done individually to work on specific areas or combined into a ' Tai Chai ' like movement .12 routines of 5 seconds each: One Minute of “Land Swimming"

All or part of these routines can be done as often as you like at a pace that you enjoy. All exercise should begin be started slowly and overtime as strength is gained then intensity can be increased.


THE ONE MINUTE

ercisePRESCRIPTION

Benefits

The Benefits and Return on Investment of Exercise is well documented. What is not clear to most of us is the value of ONE MINUTE.

A simple ONE MINUTE EXERCISE ROUTINE will reduce stress and increase both fitness and brain activity levels.

Ultimately, the individual’s wellbeing and productivity will be enhanced.


THE ONE MINUTE

ercisePRESCRIPTION

What is unique ?

It’s Mindful! It’s Immediate! It’s Proactive! It’s a Do It Program.

Wherever you are, whatever situation you are in - it can be done NOW

All other programs are good and we support them but each one needs its own time and resources - this program can be done NOW - when you are working, standing in a line, in traffic or even while on the phone.


THE ONE MINUTE

ercisePRESCRIPTION


Why Use Deskercise Don’t Wait Do iT Program?

- It’s a public health education campaign

- Reduces workplace absenteeism of both the physical and mental variety

- A huge hidden tax savings on Canada’s healthcare system

- Increases employee retention and productivity in private and public sectors

- This daily planner, diary and scheduler features will prompt, remind and help you monitor and track progress

- Exercise need no longer be confined to the gym or a specific time of day.

THE ONE MINUTE

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DESKercise App - Winner of the 2012 Microsoft User Experience Award

Norman Evans: Concept, Creative Direction, and Writing:Ronnie Napoleon Pereira: Original Art and Typography Mark Ironside/Jayde Ironside, www.newmedistar.tv APP Development Team

http://www.newmedistar.tv/


The One Minute Exercise Warning

This exercise routine is designed to be habit forming.


How does this help On Guard for Humanity

?


START BY GIVING >

Give volunteers, donors, sponsors and their customers and employees

a value-added gift

of a calendar that will give them a new understanding of the value of time and the power of one minute!


Charity’s biggest challenge:

Communicating the uniqueness of their programs and benefits

&

Motivating people for action –

The One Minutes Exercise Program helps charities to add value for their sponsors


Earning the right to have your message on a

client's wall, desk, or phone for a whole year is

incredibly valuable in building goodwill, trust,

and confidence in On Guard for Humanity.


The DESKercise calendar / program

is a user-friendly, high-touch, low-tech way for charities to spread their message and give something useful back –

A free product that people will keep, with the following benefits:

-It’s a calendar-It’s an easy exercise program-It brings mindfulness about personal responsibility and empowerment -And.. on each page, it also reminds them about the value of water in the world (and of On Guard for Humanity)


How will this help the Charity:

* Make it easier to engage sponsors

* Help recruit and train volunteers

* Spread the message of the campaign –

“Water for a world in need”

Use the calendar and exercise program to deliver the message in all media


The ROI of Exercise"Motorola invests $6 million annually into its Wellness Initiative program, which promotes the long-term health benefits of its employees, family members and retirees. For every $1 that Motorola invested in the program, $3.93 has been saved." - US Department of Health & Human Services

"Coke campaign targets obesity worldwide. New ad launched at sensitive time as consumers grow more health-conscious"- The Globe and Mail, Tuesday, April 23, 2013


THE ONE MINUTE

ercisePRESCRIPTION

CRM2

Cause-Related Marketing

Customer Relationship Management

x

= Value-added sustainable solutions for the consumer, cause, and corporation


THE ONE MINUTE

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celebrityimage

charityfunding

businessbrand

consumersemployees

publicservice

announcements televisionradio

internetprint

eventsstrategic products

Managing the relationships between all parties

CRM2

y

Leveraging Technology


THE ONE MINUTE

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Mark Wahlberg, CIBC, andthe Children's Wish Foundation

"Mark Wahlberg lends CIBC a hand with bond trades for charity"- The Globe and Mail, Dec. 06 2012

Helped raise morethan $4 million


THE ONE MINUTE

ercisePRESCRIPTION

Media Products(TV, Radio, Internet, Print)PSAs, Calanders, StationaryMobile apps


There is no time.

Only Now.


Next stepsEngage CMN in a planning process to implement the program, which includes licensing and customizing the Don’t Wait Do It - “One Minute Exercise Calendar Program”.

This calendar will be used to solicit corporate partnerships, and offer not only cause-related-marketing opportunities that enhances the customer and employee value-added-relationships between all parties, but also delivers valuable tips, solutions and guidelines that will educate and inform.


There is no time.

Only Now.