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RETAIL SOLUTIONS

1 thinkwithgoogle.com, “Macy’s Reorganizes for Omni-Channel Success,” August 2015

Good for Shoppers, Good for Business

Modern technology can help you personalize

shopping and boost sales. We can help you

orchestrate a solution that can:

· Attract customers with relevant off ers and collect

information to deliver a seamless experience

across channels

· Identify shopper preferences and target them with

new and recommended products to boost revenues

· Exceed customer expectations and stay ahead of

the competition

· Deliver exceptional service to build loyalty and

boost the lifetime value of your customers

8X MORE VALUABLEMacy’s found that

customers who shop

across multiple channels

are eight times more

valuable than those

who use just one.1

BETTER CONNECT WITH CONNECTED CUSTOMERS.

Technology has changed the way we live, and modern shoppers are demanding

modern retail experiences. A robust in-store experience is just the beginning.

Today’s shoppers want cross-channel experiences that make shopping

convenient, seamless and satisfying. Here are a few things you can deliver to

delight your connected customers:

Information

Shoppers look to research before

purchase, reviewing products,

prices and availability both online

and in store.

Multichannel Experiences

Whether shopping online, in store

or on the go, today’s highly mobile

shoppers expect consistency.

Personalization

In exchange for streamlined

shopping, many consumers are

willing to share information or

opt into loyalty programs.

Exceptional Service

As brands are branching out into

social media and digital channels,

shoppers look to these platforms

for better off ers and speedy service.

5

2 retailmenot.com, “Th e State of Mobile Apps for Retailers,” August 2015

BOOSTING MOBILE ENGAGEMENT

To maximize customer interactions, you need to be able to connect across

platforms and devices. Mobile applications — for both shoppers and store

associates — can help you deliver personalized service and generate

valuable data. Just be sure your network can support their use in store.

Mobile Apps for Customers

Shoppers are using retailer mobile applications more than ever before, and they’re

great tools for building loyal customer relationships. Apps are often able to deliver

a better experience than mobile websites and allow shoppers to:

· Seek out discounts and off ers

· Check prices and inventory

· Access their purchase history

· Easily connect with retailers online

79% OF SHOPPERSsay they have at least

one retail app on their

smartphone.2

Mobile Apps for Store Associates

App Selection and Development

By getting the right apps into the hands of your

employees, you can help them deliver better service

to your customers. Capabilities are growing rapidly,

and it is expected that mobile applications will soon

allow your staff to identify customers as soon as they

walk into your stores. Currently, associates can use

apps to:

Our experts can help you determine the types of apps

your organization needs and work to help you bring

them to life. We can assist with:

· Answer questions about inventory, price and products

· Access customer purchase histories, information

and service queries

· Communicate easily with other employees

Off -the-Shelf Apps

We off er prebuilt options for both customer-

facing apps and apps for your internal teams.

Platform Apps

Designed for common uses, these

application foundations allow customization

to meet your specifi c needs.

Custom Apps

For an app completely tailored to your

business, we can connect you with proven

enterprise app developers and assist

throughout development, deployment

and management.

4 CRITICAL APPLICATION CONSIDERATIONS

Check out the four

things that can make

or break your app

and learn more about

how we can help you

succeed at CDW.COM/

RETAILMOBILEAPPS

7

Networking

Mobility Management

To support these mobile experiences and utilize

them for data collection, you need a fast, resilient and

secure network. We can build a solution that includes:

It’s critical that you manage and secure the

applications and content that you distribute to your

associates. We can help with:

Wireless Networking

Updated access points and controllers

bring connectivity where you need it, and

management software helps you plan

and confi gure your network.

WAN and Application Optimization

We’ll bring you the tools and devices you

need to maximize your existing bandwidth

and better support high-bandwidth

applications and mobile deployments.

Mobile Application Management

Ensure your associates can access the apps

they need and that the data on these apps is

properly encrypted.

Mobile Content Management

Get visibility into the content your

associates access and manage distribution

to avoid data loss.

3tcs.com, “Th e Global Agenda of Retail CIOs: Get Out of the Back Offi ce and Innovate,” December 2013

8

mPOS and Mobile Payments

Sales data can be collected from mobile

point-of-sale systems and mobile payment

transactions to provide insight into

customer purchase histories and habits,

product popularity, inventory, and more.

In-Store Devices

Th e mobile devices your associates use in

your stores are also generating data. Th ese

smartphones and tablets can quantify

information about customer interactions,

product availability and transactions.

Wireless Network Access and Traffi c

You can even collect data about the ways

your wireless network is being used. By

assessing your network traffi c, you can

better understand how customers and

associates alike are using devices within

your stores.

Mobile Applications

Retail apps can help you take retailer-

shopper communication to a new level.

Using identifi cation and geolocation, you

can deliver relevant messages to your

customers’ devices at just the right time

via your mobile app.

68% OF RETAIL CIOsreport that they

collect data but are not

maximizing its full value.3

Th e apps and devices used in your stores can provide

powerful opportunities to collect and utilize data.

When this data is properly analyzed, stored and

protected, it can not only serve your business but also

provide you with the information you need to better

serve your customers.

COLLECTING DATA TOTAILOR EXPERIENCES

Analytics

Without analytics programs, the data you collect cannot be put to

use. We work with a variety of top partners and can help you choose a

solution that can:

· Aggregate and mine data from each individual endpoint

· Analyze customer buying patterns and histories

· Segment target customers based on key insights

· Inform merchandise and supply chain planning

· Private, public and hybrid cloud architectures for scalable, cost-

effective support for changing workloads and storage needs

· Tape- and disk-based storage for reliable backup and recovery in

the event of a disaster

· Security tools and software, including data encryption, endpoint

protection and network access control

· Managed connectivity, colocation and cloud services to free your staff

from the burdens of managing and monitoring your data

Data Management and Security

Your data is valuable and keeping it safe and secure is critical. We can

help you get a handle on your growing data with solutions like:

1110

Unified Commerce

Shoppers want consistent experiences across

stores, catalogs, websites, mobile and social. A unifi ed

commerce platform helps you accomplish this with a

comprehensive software layer that connects every

channel in the cloud. We can help you begin your

transition to this model with:

Cloud Assessments

Our experts can help you choose the right

software-as-a-service approach to lay a

strong foundation for unifi ed commerce.

Top Cloud Providers

We partner with a wide variety of cloud

providers and can help you fi nd the right fi t

for your needs and goals.

Migration Services

To support a seamless transition, our

comprehensive migration services will help

you as you move to the cloud and pursue a

unifi ed commerce approach.

DELIVERING EXCEPTIONAL SERVICE

As you look to build stronger connections with your customers, ensuring top-

notch customer service is key. Today, that means off ering a variety of channels

to connect with a brand and a seamless experience across them all. We can help

you build a solution that meets customer demands and furthers your business.

12

ONLY 11% OF CONSUMERSstrongly agree that

companies are eff ectively

converging digital, mobile,

social and traditional

customer service channels.4

4 egain.com, “State of Omnichannel Customer Service,” August 2015

Cross-Channel Customer Engagement

Th e traditional call center is outdated. Now,

customers expect to be able to immediately

connect with a representative on the platform of

their choosing. And across these channels, they

want consistent interactions and information.

At CDW, we’re here to help you deliver a seamless,

multichannel engagement center that’s tailored to

meet your unique needs. Our experts can help you:

Assess

Our dedicated contact center analysts will

work with you to determine your customer

and corporate pain points and outline your

customer service goals.

Design

You’ll have the support of our team of

contact center engineers along with our

vendor partners to help you identify the

right synchronous and asynchronous

technologies and channels to improve

customer care, including instant messaging,

video, social media, email and traditional

call center setups.

Deploy

To ease the burden on your staff , we can

implement and integrate a solution to meet

your needs across the channels you select,

whether on-premises, cloud based or hybrid.

Manage

We also off er ongoing support with

services to manage your entire customer

engagement solution.

Our partnerships with leading vendors bring you the technology you need to

connect with your customers and further your relationships. Our experts will help

you orchestrate a solution that could include mobile applications, data capture

technology and cross-channel engagement, along with the infrastructure you

need to support these technologies.

We can help you increase engagement across channels.

To learn more, call 800.800.4239 or visit CDW.com/retail

Cisco® Meraki® provides powerful and intuitive

centralized management via the cloud while

eliminating the cost and complexity of traditional

onsite wireless controllers.

MobileIron® is the security and applications backbone

for modern end-user computing and provides

the foundation for companies around the world to

transform into mobile-fi rst organizations. With

MobileIron, companies can protect corporate data,

securely deliver apps and content, and let employees

choose the devices they want to use.

MEET OUR PARTNERS

Expert Advice and Strong Partnerships

Our knowledgeable account managers, solution architects and engineers

are here to guide you. Plus, our wide portfolio of partnerships brings together

the latest retail technologies and the infrastructure to support them, all in

one place.

State-of-the-Art Confi guration Centers

When we preconfi gure your technology in our ISO 9001:200-certifi ed

confi guration centers, everything arrives where you need it, certifi ed PCI

compliant and ready to go. We can even help with installation and integration

across your stores and offi ces to maximize effi ciencies and speed deployment.

Aggregation, Infrastructure and Managed Services

Our services let you focus on your customers while we manage your IT

infrastructure. We have 15 years of experience off ering managed services,

and our team includes 250 coworkers who collectively manage more than

25,000 devices.

PEOPLE WHO GET IT

Successfully connecting with your customers across various channels involves

many moving parts. At CDW, we’ll use our experience in the retail space and

our partnerships with top technology providers to orchestrate a solution that

includes all the elements you need to deliver exceptional customer experiences.

To support you along the way, you’ll have access to:

Th e terms and conditions of product sales are limited to those contained on CDW’s website at CDW.com. Notice of objection to and rejection of any additional or diff erent terms in any form delivered by customer is hereby given. CDW®, CDW•G® and PEOPLE WHO GET IT™ are trademarks of CDW LLC. All other trademarks and registered trademarks are the sole property of their respective owners.