Offline Affiliate Marketing

Download Offline Affiliate Marketing

Post on 21-Jan-2015

1.881 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.Jonathan Treiber, CEO, RevTrax

TRANSCRIPT

  • 1. Drive & Track In-Store Sales: The untapped opportunity Jonathan Treiber, CEO, RevTrax

2. Driving Sales Cross-Channel 3. The Cross-Channel Opportunity Online Advertising Drives In-Store Sales *Yahoo! and comScore.Research Online, Buy Offline. 4. Drive to Store

  • Retailers
  • Restaurants
  • Manufacturers

5. How Does The Technology Work? 1 2 3 Printable & Mobile Coupons Registered Gift Card Registered Credit Card 6. Attribution 7. Attribution continued.. 8. Search / Keyword ID Tracking Paid Search Save Big OnMens Suits Huge selection ofMens Suits .50% off at S&K.www.SKMenswear.com 9. Paid Search Case Study

  • Key Results:
    • 24.4% Clicks to Prints
    • 22.9% Prints to Redemptions
    • $210.91 AOV
    • 46% New Customer Acquisition
    • $11.78 Incremental revenue per click

10. Natural Search

  • Opportunity to drive consumers to individual stores via local search

11. Loyalty Affiliates Save $1 for College with Every Purchase 12. Coupon Websites 13. New & Bigger Advertisers Online Revenues Store Revenues 14. More $$$ $7.1 billion $500 million

  • If < 7% of retail sales take place online 1and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion.
  • BIG Research 2007
  • ValueClick. Investor Relations Overview. January 11, 2006.

15. Conclusions

  • Multi-channel merchants need to embrace this.
  • Publishers need to ask for this.

16. Contact Information Jonathan Treiber CEO RevTrax (t)1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]