of the addressee june 5 2014 - cricket australia · 2014-06-12 · of the addressee game...
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© Cricket NSW 2014 This document is confidential and intended solely for the use and information
of the addressee
Game Development Department
Season review
Presentation for NSWDCA Delegates June 5th 2014
2 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA
3 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Evolution of Game Development and the CNSW GD Department
Season Focus Description
2012/2013 Structure Integrating Game Development in NSW and the ACT (consolidated department delivering all GD outcomes)
2013/2014 Operations Introducing and embedding the Regional Model (21 regions with the same operating model (programs, priorities etc)
2014/2015 Data Developing a reporting Culture (collecting data and becoming more analytical – based on regional model)
2015/2016 Partnerships Aggressively drive growth opportunities through partnerships- female, indoor, private providers
The GD department is entering the third year of a four year plan
The Game Development Function has changed significantly in the past decade
Coaching Participation Marketing
1
2
4 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
If GD is a marketing function….. What are the key outcomes from a participation program…
• Move participants to their next level of engagement (i.e. school to clubs)
OUTCOMES
Participation Program
Cricket Experience (introduction to cricket)
Participation Next Step
Database
Connection to BBL
Government/Media
Revenue
1
2
3
4
5 • Provide government media outcomes to
raise the profile of cricket
• Promotion of the BBL
• Collect and store data from participants
• Deliver a cricket experience
6 • Raise funds to recoup costs for
reinvestment
5 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
KIDS
CLUBS
Win the battle in the schoolyard and impact all levels of education (P, S, T)
Leverage partnerships to deliver participation outcomes (Ambassadors, Private Providers)
Engaging products and formats to transition to club cricket
Introduce model which allows CNSW to enhance its support of community cricket
Introduced female participation pathway
COMMUNITY Introduce multicultural programs and pathways
Establish ICAC model and delivery system for regional indigenous programs
CRICKETERS
Talent identification & development
Coach education and integration into talent pathways
Deliver well timed Play Cricket campaign focused on clubs and entry level programs
Establish community specific media plans
Increase the uptake of MyCricket throughout the cricket community
100% compliance of staff usage for theCROWD
Introduce scorecards for all roles IT SYSTEMS
MARKETING
1
2
3
4
5
6
Phase 2 Regionalisation of game development
Continued expansion of the DO select program
Sales training, delivery support, success factors, recognition
All GD staff to complete success factor training
PEOPLE 7
Game Development has a revised strategy to increase our focus on Clubs
6 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA
7 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
There was a 17% growth in cricket participation in 2014/2015 – however the majority was in schools
170,206 170,492
182,142
174,772
192,433
225,153
230,451
269,000
314,655
150,000
170,000
190,000
210,000
230,000
250,000
270,000
290,000
310,000
2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014
ACT figures
included for
first time
Indoor cricket
participation
included for
the first time
8 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
The growth in participation has been driven through a significant increase in school participation
104872
126795
34345
150661
130166
33811
0
20000
40000
60000
80000
100000
120000
140000
160000
Schools Club/Community Indoor
2012/2013 2013/2014
Our next
challenge
9 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Its not just about the numbers – there were a number of significant outcomes for Game Development
# Measure Season Review Description
1 Regionalisation of staffing, targets and operations of the GD department
Introduce 21 cricket regions Participation Targets and Operational Plans in place
2 Reconnect with the cricket community (associations, clubs and indoor)
DM attendance at association meetings
3 Deliver an additional 37K participants There were an additional 45K participants in 2013/2014
4 Support significant community engagement outcomes for the BBL teams
Thunder National Cup Promotional Showbags Fan Days Match Day Activation
5 Significantly increased usage of theCROWD and MyCricket Increase from 60% to 78% of associations using MyCricket Entry Level Programs uploaded onto theCROWD
6 Enhance the junior cricket facilities footprint in NSW and the ACT
Reintroduction of grants and loans program Focus of grants on net facilities and synthetic match wickets
7 Reinforce diversity programs – Female, Mosaic, Imparja and All Abilities
Introduction of Little Breaks League (to become T20Blast Girls) More work required in female next step and diversity groups
8 Grown and developed the cricket workforce – volunteers, coaches, DO Select and School Ambassadors
DO Select program School Ambassador Program Private Provider Activation
Achieved In progress Not achieved
10 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA
11 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Proposed Legacy Items for 2014/2015
1. Stage 2 of the cricket region structure with clear targets, scorecards and responsibilities 2. Increase Cricket NSW connection with the Cricket Community to communicate a
recruitment/retention strategy to support associations and clubs 3. Deliver an additional 30K participants with 50K of individual participant data 4. Support significant community engagement programs for the BBL teams 5. Significantly increase usage of theCROWD (100% compliance) and MyCricket (90%
uptake) 6. Enhance the facilities footprint in NSW and the ACT 7. Grow the advocacy for Cricket across all levels of government through key initiatives
and events 8. Improve our commitment to emerging markets through Breakers Junior and Mosaic
Cricket Leagues 9. Grow and develop the cricket workforce – DO Select, School Ambassadors and Private
Providers 10. Create and implement clear staff development plans
12 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA
13 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
The AFL is aggressively targeting first choice athletes in NSW with high quality academies – the state is at risk of a significant talent drain to the football codes
Historically Cricket NSW has had little competition for the cricket talent pool.
Not only are the physical attributes of AFL/cricketers similar but the football
code forces players to select single sport earlier (age 15)
Cricket investment per player in NSW
$375
AFL investment per player in NSW $2,750
Families have started to push their sons
to consider and select AFL as their “sport of choice”. The AFL is 10x more visible in
Sydney than 20 years ago
Core to the AFL/GWS GIANTS strategy is to provide the Swans and GIANTS priority selections in the draft. This has accelerated the efforts to deliver
local talent to the GWS GIANTS
The Swans Academy has been overseen by premiership winning coach Paul Roos. The Swans have a KPI that by 2017 25% of their list will originate from NSW
AFL Skill and Physical Attributes
• Tall • Good hand-eye co-ordination
• Athletic • Competitive
Cricket is at risk of losing the next generation of stars from New South Wales
In their first year GIANTS players will complete 5000 appearances per year , Cricket players complete 320
$2,400,000 $800,000 $1,200,000
Total investment in 13 to 18 year olds = $4,400,000
v
Total investment in 13 to 18 year olds $450,000
• The recently released FFA development program also highlighted a shift to a 9-10 month development program. We are seeing this in Sydney as early as 12 (Ref: Steve Waugh)
• Football already has an elite summer (A-League) and winter (Premier League) season
14 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Better Talent Identification
Better Talent Development
More Competitions
Focus: The net is cast wider, earlier
• Enhanced talent identification in
community based representative
pathways
• Head coaches of each age-group
will have an increased presence at
DCA and regional council fixtures
Focus: Individualised programs
• ALL age groups (U13 – U19)
• More players
• 24 week programs
• Standardised curriculum based
on national framework and
tailored IPPS
• Player access to professional
services – physiotherapy,
nutritionalist
Focus: The best v the best
• High level competitions for all
age groups (U12 to Under 19)
• 8 team competitions
Revised junior talent pathway based on cricket regions (12-19 years) The core benefits of the pathway are summarised by talent identification, talent development and competitions
•Provide a system via which the development of coaches and umpires can be magnified
•Improved talent identification Reinforce Coaching and Umpiring Pathways
•Create opportunities to engage and influence community volunteers Engage and Influence community volunteers
•There is potential to role the framework out as a model for Australian Cricket Provide a framework that can be applied
against cricket regions nationally
1
2
3
15 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
More Information will be distributed in the coming weeks once finalised by the governing organisations
16 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised Talent Pathway b) Breakers Junior Cricket League c) Increased Support of NSWDCA
17 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
There is a large number of girls involved in entry level programs but we do not have the required structures to ‘hold’ females in the pathway
6795
8511
14410
2178
3336916 0
154452 600 966 0 38 318
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Poor transition
Significant base
At a senior level in NSW there are less that 1000 females involved in competition cricket
* Numbers from 2012/13 Census
18 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Key benefit – a clear and easy to articulate pathway
• Some first grade players elite • Other grades participation • Number of players from other states compete as well
• Elite national competition
• Newly established competition • Driven via Cricket NSW • Four hubs – North West, North East, South West and South East • 12-17yr olds, with Divisions to suit all abilities
• Pilot completed in 2013/2014 (LBL to be rebranded to T20Blast Girls in 2014/2015) • Targeting 26 regions (13 in metro) • 8 to 12 year olds
• Entry level skills programs • We require improved strategies to attract new female players • Research indicates it is important to have female role models at the delivery level
New in 2014/2015
Note – country girls continue to play in regionalised mixed
competitions
12-17
8-12
17+
5-7
Age as a
guide only
19 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Sydney Women’s Grade Competition
Div 1 Div 2 Div 3
Brewer (U17)
Gordon Northern Districts
UWCC Sydney
St George Sutherland
Penrith Northern Districts
Parramatta/Blacktown
Bankstown Campbelltown-
Camden
Margaret Peden Shield (U15)
Played in Breakers Junior Cricket League Zones
Mollie Dive Shield (U13) Played in Breakers Junior Cricket League Zones
Breakers Junior Cricket League
Spring Comp (Oct-Dec)
Summer Comp (Jan-Mar)
U18 U15
Opens (Div 2)
North East Zone
Lower North Shore, Upper North Shore, Manly Warringah, Hornsby
Kuringai , Private Schools
South East Zone
South Eastern, Sutherland, Eastern Suburbs, Inner West
Harbour, Georges River St George, Private Schools
North West Zone
Northern Districts, Hawkesbury,
Parramatta, Blacktown, Penrith
South West Zone
Bankstown, Canterbury Western
Suburbs, Campbelltown-
Camden, Fairfield-Liverpool
T20 Blast Girls
U12
North Sydney St Ives
Mosman Wakehurst
Drummoyne Sydney University
Sutherland
Hills District Penrith
Parramatta
Campbelltown Liverpool
Bankstown
The integration of new and existing girls/female cricket structures will provide a clear pathway for girls to follow
20 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
The Breakers Junior Cricket League will be overseen by an Advisory group of key stakeholders in the cricketing community
BJCL Advisory Group
Cricket Performance Operations
Cricket Performance Talent
Game Development (Community Engagement Manager)
(Development Managers)
Executive Officer Jason Lawless
Key Functions: • Competition Administration • Match Operations • Website maintenance • Match Management • Tribunal Management • Appeals Management
Key Functions: • Participation pathway • Facilities Development • MyCricket Systems • Recruitment/Retention Plans • Association health check • Club health check
Key Functions: • Coaching accreditation program • Talent pathway and
identification
Community Engagement (Julie Stafford)
All people involved in the program will be full time employees of Cricket NSW
21 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
There are four primary benefits through the introduction of the revised pathway for girls
•Girls will have increased opportunity to play at appropriate levels
•Participation will increase by 500 participants each season
Increased Opportunities for Girls to play cricket
•Awareness of “next steps”
•Targeted promotions to key community groups
•Participation pathway linked to elite pathway Clearer Pathway
•Align associations with Game Development activities, initiatives and best practice models
•Improve promotional / marketing channel for end user through clubs
•Improved communication flow and increased response time via full time resource
•Increase the status of the girls cricket competitions within Cricket NSW and Cricket Australia
Increased Support from Cricket NSW easing the load on the existing volunteer network
•Aligning female cricket with the existing cricket community
•Enhance collaboration between Cricket NSW departments (Game Development, Cricket Performance, Commercial)
•The existing junior clubs must take ownership of female cricket
Increased Connectivity
1
2
3
4
22 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Contact Information
If you require more information on the BJCL or would like to enter teams into the competition please contact Jason Lawless on the details below: Email - [email protected] Phone – 0421 238 925
23 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Agenda
Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015
a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA
24 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Cricket NSW needs to do more to support the NSWDCA
855 1500
2640
20175
14955
0
5000
10000
15000
20000
25000
Sydney Womens Cricket Sydney Grade Cricket Sydney Shires Cricket DCA - Seniors DCA - Juniors
0.2 FTE Resourcing v Playing Numbers
2 FTE – 4,995
0.2 FTE – 35,130
2 FTE
25 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Support coaching of sides in the NSWDCA
Level 2 Coaching Course – Junior Associations
All associations are able to nominate 2 coaches to complete a Level 2 coaching
course
Cost: Free of charge
Dates: August 23rd, 24th, 30th, 31st (coaches need to attend all days)
Time: 9.00am – 5.00pm
Location: Sydney Cricket Ground
Content: Presentations will be delivered on the following topics
Requirement: Coaches need to have completed a level 1 to register and
provide their coaching accreditation number
Next Steps – A note will be distributed by the end of next week seeking nominations
26 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Cascade the Cricket NSW strategic plan to the NSWDCA
FANS TALENT PARTICIPATION LEADERSHIP INVESTMENT
Grow cricket’s NSW fan base significantly
especially via the BBL
Be the No.1 producer of talent in Australian
Cricket
Increase participation substantially and inspire the next
generations of NSW players, fans and
volunteers
Energise NSW Cricket and be a positive force in Australian cricket at
a crucial time of change
Significantly grow investment in NSW
Cricket
Grow the fan base of the BBL teams
Develop players to play senior cricket across the
Sydney Metropolitan Area
Deliver satisfying cricket experiences to DCA players
Provide world class leadership supporting the NSWDCA competitions to be key components of the
talent pathway
Significantly grow investment in the DCA and
protect the existing facilities footprint
To help inform this process a survey will be distributed seeking feedback
from all of the member associations
27 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Raise the profile of the NSWDCA and increase connection to Cricket NSW
DCA Committee
Cricket Operations
(SM – Cricket Operations)
Elite Performance
Manager –Coaching
Manager – Youth Pathway
Game Development (Development Managers)
NSWDCA Executive Officer GM – Game Development
Key Functions: • Competition Administration • Match Operations
• Match Management • Tribunal Management • Appeals Management • Website Maintenance
Key Functions: • Facilities Development • MyCricket Systems
• Recruitment/Retention Plans
• Participation Pathway
• Presentation / Awards events
• Association health check
• Club health check
Key Functions: • Coaching accreditation program
• Talent Identification
• Talent Pathway
NSWDCA Administration Officer (Eric Myatt)
28 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
REBEL Sports will once again sponsor the DCA shields for the 2013/2014 season
• REBEL Sponsorship = $60,000
• Clubs will be reimbursed for the cost of
applying logos (process to be distributed
by end of the month)
• Balance will be part of a facilities
development grants (which is the terms
entered into by REBEL Sport)
29 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
The insurance levy will remain the same as the 2013/2014 season
Status Seniors Juniors
Non Compliant 150 75
Compliant 70 35
30 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee
Cricket NSW Staff Contact List
Cricket Region Manager Region Mobile Email Gerard Price Sydney South 0416 509 906 [email protected] Paul Brockley Illawarra 0418 297 718 [email protected]
Robbie Mackinlay Murray 0425 297 710 [email protected] Matthew Tabbernor Western 0425 297 719 [email protected]
Vacant Far West Nathan Wadds South West Sydney 0425 784 054 [email protected]
Vacant Central GWS Nick Toscan Sydney North West 0423 605 413 [email protected] Jono Lees Sydney Outer West 0418 749 185 [email protected]
Tom Halliday Sydney City/East 0425 295 551 [email protected] David Szumowski North Coast 0425 297 716 [email protected]
Neil McDonald Hunter 0425 297 713 [email protected] Ashley Bryant Mid North Coast 0408 806 552 [email protected]
Luke Olsen Wagga 0407 242 403 [email protected] Francis Walsh Central Coast 0425 297 714 [email protected] Kathy Barber Central North 0425 297 722 [email protected] Mark Berreca Sydney Inner West 0430 329 267 [email protected]
Jason Russell-Jones Sydney North Shore 0447 433 219 [email protected] Nick Govers Sydney Northern Beaches 0448 135 188 [email protected] Matt Paton ACT and South Coast 0416 187 355 [email protected]
Liz McPherson ACT and North Coast 0425 367 026 [email protected]