优阅电子图书oem合作计划商务讨论稿

China’s leading eBook Provider‐ DynoMedia Channel Strategyy gy

Cheng Han ([email protected])CEO and co-founder DynoMedia Inc

Cheng Han ([email protected])CEO and co-founder DynoMedia IncDynoMedia Inc.July, 2010DynoMedia Inc.July, 2010

www.dynomedia-inc.com

Agenda

About DynoMedia • minutes

Partner Strategy • minutes

Case Study • minutesy

S minutesSummary • minutes


DynoMedia’s Mission

• Build China’s leading eBook aggregation and distribution platform

• Enable publishers to securely manage and control their content and sales

• Help channels to achieve more sales from our best-selling titles, i h d d i li i d biliwith unprecedented simplicity and mobility


Our Content Proposition


Trade Books Digital Library e-Books

eBook catalog at our 10-year old storewww China pub comwww.China-pub.com


eBook Value Chain

We focus on up‐stream

• Content: publishers/• Content: publishers/ authors/freelancers who want to go digital

• Domain expertise: Editorial, design & l / k isales/marketing

• Support terminals and channels for end‐user adoption

• Universal DRM protection plays key role for the industry


y

OEM Partner Plan

For selected DynoMedia OEM partnersff l ll d i k• We offer most current, legally protected, premium eBooks to

work with partners to make more sales

• Offer customized reader app. free to OEM partners

• Offer co-branded online eBook store at our online store, www China pub com/ebook/[OEM Partner Name]www.China-pub.com/ebook/[OEM Partner Name]

• D di t “Gift P k” ti f t ’ k t• Deep discount “Gift Pack” options for partners’ market promotion

• Many more benefits contact us


• Many more benefits, contact us

Our audience:High academic degree high purchase powerHigh academic degree, high purchase power

其他 4%

17%

11%

机械行业

电子行业

7%

5%

51%

17%

通信行业

机械行业

9%

7%

7%

企业管理

信行

12%

14%

IT、互联网 63%

www.ucantv.com

0% 10% 20% 30% 40% 50% 60% 70%大本大专博士硕士其他

Overview of our invention

• Distributed Copyright Protection (PCT/US06/60996 )– Peers verification enable legit P4P syndicationPeers verification, enable legit P4P syndication– Real‐time rights control for publishers– Broad claims cover online, offline media consumption

• “Lodestone” Universal Messaging (US/11/735,259)– One‐click peer messaging over IM and eMail appsOne click peer messaging over IM and eMail apps– Available for MSN, Yahoo, QQ, Outlook etc.

• Behavioral Targeted Advertising (PCT/US06/60999)– Self‐learning to improve accuracy– Collaborative data mining on consumer behaviorCollaborative data mining on consumer behavior

• Prepared by Boston‐based Choate Hall & Stewart; Sets the priority date i P t t C ti T t (“PCT”) Chi d US


in Patent Cooperation Treaty (“PCT”), China and US.

Reading Experience


Case Study 1:Lenovo GroupLenovo Group

• Est. 10 M units manufactured in 2010

• Dedicated promotion channel for 优阅

• 3 M “Idea”‐branded units in Q1 20103 M Idea branded units in Q1 2010


Case Study 2: S ll Chi M bil 3GSell over China Mobile 3G

• 提供带有“优阅”格式的数字内容后台统计数据保证出版方利益‐后台统计数据，保证出版方利益

• 新书推广：移动互联网、手机和互联网三网合一华章图书白领突击三周内点击次数为70万次‐华章图书：白领突击，三周内点击次数为70万次

• 3G应用 –手机版“优阅”看书全程控制内容‐全程控制内容‐与中移动集团平台服务商播思通讯战略合作


Case Study 3: Premium partner with Google EditionGoogle Edition

“优阅”电子书购买链接

• 与谷歌广告销售合作

• “优阅”品牌联合推优阅品牌联合推广


Case Study 4:Amazon Kindle


优阅电子图书oem合作计划商务讨论稿

Marketing