october/november 11 issue 29 toe the line...october/november 11 issue 29 win products worth £750...
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OCTOBER/NOVEMBER 11 ISSUE 29
WIN Products worth £750 RRP from Earth Squared
Toe the lineGet streets aheadwith summerfootwear
PLUS• EXPERT ADVICE
• INDUSTRY NEWS
• BRAND NEW PRODUCTS
Next season’s sparklersTRENDS 2012
BOUTIQUE ManchesterOffi cial show preview
LOOK THE PART
Th e best neweyewear products
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63 Cutlers Road, South Woodham Ferrers, Chelmsford, Essex, CM3 5WA | Tel: 0844 556 5530 | Fax: 0844 556 5531 | [email protected]
98Up and coming
Regulars9 Editor’s letterWhat to look out for this issue
10 Industry newsGet the lowdown on the latest happenings in accessories retail
20 On with the showTrade show dates and developments
23 CompetitionWin products worth £750 RRP courtesy of Earth Squared
24 Brand spanking newTh e hottest new products to hit the market
82 All the answersOur experts answer your retail queries
58 Buba loveLesley Silwood opens up about the love story that laid the foundations of Buba London
78 Baby stepsDaisy Roots owner, Sonja Hodgson, outlines the history of the brand, and her place in it
80 Footloose and fancy freeDesigner and boutique owner, Cleo Barbour, discusses the perks of setting up her own creative platform, CLEO B
98 If the glove fi tsMiss Foxglove designer, Anna Milloy, reveals how her technical skills and personal vision has led her label to success
Profi les
58Buba Love
Baby steps78
Brand spanking new24
29 It’s in the bagA round up of the best arm candy on offer for the forthcoming season
36 Insurance solutionsBrokers T H March address queries and concerns about insurance
56 E-commerce: the essentials for successSitewizard’s Barbara Aspin outlines her top tips for enhancing your online presence
61 Walking on sunshineStep ahead of the pack with next summer’s footwear trends
66 Getting carried awayWe take a look at the latest innovations in travel goods
68 E-tailers: How to set up a working fulfilment systemPaul Galpin of P2P Mailing outlines how to implement an efficient fulfilment system
71 Chain reactionTake a peek at the stand-out jewellery trends for next year
84 Looking goodA selection of the freshest eyewear designs on the market
Features
29It’s in the bag
87 Multi-channel retailing todayDavid Mackley brings us the fifth in his series on multi-channel retailing
90 Bohemian nightsGo for laid-back luxe with Nancy Hayes’ take on ‘70s gilded exotica
92 Protect and deterACID’s CEO Dids Macdonald shares her product protection advice
95 From browsing to buyingManaging Director of Yankee Candle Europe, Clive Harper, shares his top retail tips
39 Unique BoutiqueBoutique returns bigger and better than ever
Shows
61Walking on sunshine
84Looking good
90Bohemian nights
39Unique Boutique
80Footloose and fancy free
AW2011 ranges available for immediate delivery
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FASHION JEWELLERY THAT’SDIFFERENT FROM THE REST,
BUT STILL AT VERY COMPETITIVE PRICES
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Editor’s letter
Attire Accessories is solely owned,
published and designed by KD Media
Publishing Limited. Whilst every effort
was made to ensure the information
in this magazine was correct at the
time of going to press, the publishers
cannot accept legal responsibility for
any errors or omissions, nor can they
accept responsibility of the standing
of advertisers nor by the editorial
contributions. The views expressed
do not necessarily reflect those of the
publisher. Attire Accessories is published
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and sent to Attire Accessories, Broseley
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CM8 2UL.
ISSN 1758-0919
As the autumn run of trade shows draws to a close, thoughts turn to the forthcoming season. As London Fashion Week led the way with new spring/summer 2012 silhouettes, details and shades, Autumn Fair, IJL and Top Drawer demonstrated the sea changes in accessories, with new heel shapes, jewellery materials and handbag features. In the calm after the storm, I find myself excited to see how the looks outlined by the world’s catwalk shows will be interpreted, and which looks will make their way onto the high street.
The exhibition circuit continues into October, with the freshly revamped Boutique Manchester, and Pure’s all-new sister show, Pure Close to Season, set to take place. Showcasing a number of British and European brands, Boutique Manchester is back with a bang, so this issue we are providing a bumper show preview starting on page 39, complete with floorplan, exhibitor profiles, and much more.
Although fashion is by its nature unpredictable, we’ve tried to outline what styles, hues and shapes to look out for in all of the major accessory fields. From country and western handbags, to grunge-inspired gems, and stacked espadrilles to recycled flip flops (see page 25), the full gamut of future trends have been thoroughly investigated.
In keeping with this theme of seasonal transience, we take a look at the travel essentials that every self-respecting fashion maven needs – namely stylish suitcases and beach-ready eyewear. In addition to our forecasts and regular features, Earth Squared has kindly offered to work with us on a competition, with a prize value worth £750 RRP. For your chance to win, check out page 23.
Happy reading...
Laura Sutherland
Deputy Editor
As a collector of statement shades, I couldn’t help being drawn to these
zinging orange frames by Heidi London. With neon shades and
brilliant brights looking set to last through to next summer, they’d make a worthwhile investment!Cover image courtesy of
Tresor Pariswww.tresorparis.com+44 (0)203 355 4030
October/November 2011
Jewellery trends, page 71
Editor’s letter
MANAGING EDITORLouise Prance +44 (0)1376 535 611
DEPUTY EDITORLaura Sutherland
+44 (0)1376 535 613
EDITORIAL ASSISTANTNancy Hayes
SALES MANAGERMark White +44 (0)1376 514 000
SALES EXECUTIVEMichele Rogers +44(0)1376 535600
DESIGN MANAGERSarah Barnes
+44 (0)1376 535 616
DEPUTY DESIGN MANAGERSophie Farage
GRAPHIC DESIGNERSLaura Perry, Steve McKea,
Hayley Kilminster, Brett Skingle
PRODUCTION ASSISTANT Leanne Walsh
WEB DEVELOPMENT MANAGERStuart Weatherley
SUBSCRIPTIONSAlice Henson, Tammy Wright
+44 (0)1376 514 000
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Handbag trends, page 29
Summer shoes, page 61
Industry news Find out what’s new in fashion accessories retailing
Anchorcert unveils the new gemstone weight estimator appEstimating the carat weight of gemstones which are already mounted is something which experienced jewellers, pawnbrokers and valuers need to do every day. Over the past few decades the equipment to assist them has grown increasingly sophisticated, but now the AnchorCert Gemstone Certification Service has propelled the process into the 21st century, with its Gemstone Carat Weight Estimator App for smart phones.
With a couple of clicks, the Anchorcert Gemstone Carat Weight Estimator can easily calculate the estimated carat weight of diamonds and gemstones from their measurements. The calculation will use the measurement of the length, width and depth of the gemstone – as well as the minimum and maximum diameter of round brilliant diamonds.
The carat weight estimator contains a comprehensive database of diamonds and gemstones, as well as a wide selection of shapes and cuts. The App contains detailed information about each individual gemstone, including its Specific Gravity, Mohs Hardness and Refractive Index. It also explains the meaning of all these terms. Each gemstone has a colour picture and each shape/cut is illustrated by a separate outline drawing.
The free demo version, which is currently available for Android phones, shows how easy the App is to use and has full functionality on a small sample of stones, shapes and cuts. It also provides the user with a preview of the complete list of gemstones, shapes and cuts available in the full version. The full version – which is eagerly awaited – will be released shortly for both Android and iPhone and can be downloaded for around $20 from the Android Market and the Apps for iPhone store.
Michael Allchin, Chief Executive of The Birmingham Assay Office said: “We are aware of the changing needs of the jewellery industry that we serve, and are always trying to create innovative products and services to help them do business. By investing in the AnchorCert App, we have taken a leap into the new age of mobile information, and are confident our customers will find this App incredibly useful. Our own SafeGuard valuers have been trialling it in different formats over the past year and are very impressed. While nothing can ever be as accurate as weighing a loose stone, this is not always possible. We see the new App being of benefit to all jewellery valuers, pawnbrokers and jewellers trading in second-hand pieces. It will also be attractive to those who have a personal interest in gemstones.”
Zatchels to be sold in Liberty LondonFledgling accessory brand Zatchels has just announced its Liberty London account win. After a highly-commended launch, the Leicester-based label is thrilled to add the iconic heritage department store to its portfolio of retail stockists. Synonymous with luxury and ground-breaking design, award-winning Liberty is the leading destination store in London, an emporium where the latest fashions sit alongside timeless design collectibles.
Renowned for the stylish update of a true British classic, Zatchels combine traditional hand-crafted leather techniques with the allure and design of a practical yet fashionable must-have accessory for a variety of tastes.
In a matter of weeks, the collection – available in a series of classic colours, reptile prints, metallic silver, cracked floral and polka dot styles – will be hitting Liberty’s shop floor. Miranda Rose Woods Williams, Buying Assistant in the Accessories and Jewellery department at Liberty, says of the collection: “I am very excited for the bags to come in. I absolutely love them.”
Zatchels collections are available through the majority of Fenwicks stores, and several other leading independent retailers across the UK.
For more information on the brand, visit www.zatchels.com.
READER’S POLLWhat we’ve learnt from the latest reader poll at www.attireaccessories.comWe asked: As we move between seasons, which accessory is the most
important transitional purchase toupdate your look?You said:
Boots 33%Scarf 22%
Handbag 45%
News & eventsNews & events
Radley collaborates with the V&AThis winter, leading British accessories brand, Radley, has collaborated with the world’s greatest museum of Art and Design, the V&A (Victoria & Albert Museum), to create an exceptional
collection of hand-painted and crafted leather accessories. This range highlights the very best in original British design and craftsmanship. Radley was granted exclusive access to this iconic
British institution’s vast Art and Design archive – a selection of world-class textiles, graphics, photography, jewellery and fashion.
Radley’s design team lovingly re-worked four iconic V&A prints, capturing the distinctive spirit of the brand, Wey by William Morris, Dancing Ladies, Champagne Bubbles and Fab India; adding Radley’s
playful handwriting to each design and an explosion of colour. The beautiful textured leathers have been expertly hand-painted in a berry purple, rose gold, black, teal and fuchsia colour palette. Detailing can be seen from
every angle, with rose gold hardware and leather finishes. The hand-painted leather collection includes a range of bags in a variety of silhouettes and shapes, including totes, circular, bowling and classic handbags,
plus further accessories comprising of hats, gloves, diaries, small leather goods and a non-leather range of styles. Radley take pride in its British heritage, and is delighted to have been granted access to these historical designs. Find the designs at any of the 23 Radley stores and nationwide stockists.
For more information, visit www.radley.co.uk.
TOYWATCH LAUNCHES ITS FIRST ONLINE STORELeading timepiece manufacturer ToyWatch has launched its UK online store, using Colony Commerce as its integrated e-commerce platform.
ToyWatch – whose high-profile list of clients includes Alicia Keys, Madonna, Michele Obama, Owen Wilson and Katy Perry – has a strong presence in the UK retail market, distributing its products through Selfridges and other resellers.
The e-commerce site promotes its rich product offering in a clean, stylish, consumer-friendly way, and is designed to stimulate direct sales, as well as increase awareness of the brand as a whole. As a platform, Colony Commerce aids scalable growth and will allow ToyWatch to grow organically with expansion into social commerce to come later in the site’s timeline.
Rob Blake, Marketing Manager at ToyWatch, says: ‘ToyWatch customers have very high standards, and as a brand it is vital that we
live up to them. I believe our new site delivers on all levels – sleek design, first-class user experience and an
easy buying process. Thanks to Colony Commerce, we have a solid platform which is flexible
enough to see us into an exciting future.Colony Commerce Managing Director Paul Bidder says: ‘It has been a pleasure
working with ToyWatch on its first official UK e-commerce site. It is
a visionary brand, and we are working together to develop a very strong partnership – ensuring that we deliver
end-to-end quality to customers for years to come. ToyWatch is in
an ideal position to capitalise on its position as brand leader, with an
online presence which sets it ahead of the competition.’ For more information, visit
www.toy-watch.co.uk.
Collaboration between Saffron Winds and Mudd & WaterSaffron Winds has just announced its collaboration with organic clothing company, Mudd & Water. Perfectly complementary, the two companies share a similar creative and ethical brand ethos – designing and sourcing beautiful, sustainable products for people who want responsible clothes and accessories using organic and recycled materials.
Saffron Winds is recognised as one of the leading pioneers in working with recycled textiles, including rice & fish bags, paper and reused nets. It will be providing some key accessories for Mudd & Water’s 2012 spring/summer Collection, including bags from the reused net range, and jewellery from the recycled paper range.
Mudd & Water launched its fresh and inspirational 2012 clothing collection at Pure London, accessorised with the Saffron Winds range. Katherine Chorlton, Director of Mudd & Water, explained: “As well as the support that Saffron Winds gives to its fair trade producer groups, we love the recycled nature of the products. The design and quality of all of the accessories is fantastic, and sits beautifully alongside our own clothing collection.”
Fiona Muirhead, Founder of Saffron Winds, said: “We’re really excited to be working with Mudd & Water. It has been a natural relationship – we both share passion and vision for delivering sustainable fashion. We began in 2005 to fundamentally help the disadvantaged in Cambodia and it has been fantastic to see the growth in similar socially conscious companies over the years. We work with fair trade producer groups, which provide traditionally skilled people with the technical assistance and support to bring their beautiful products to market. We are delighted to be able to supply Mudd & Water with some of these designs.”
To view Saffron Winds full range of fashion accessories, gifts, jewellery and homewares visit www.saffonwinds.com/wholesale.
Mudd & Water’s full clothing range can be viewed at www.muddandwater.com.
J2 SYSTEMS AND CYBERTILL PARTNERSHIPGlobal manufacturer of PC-based touchscreen point-of-sale hardware, J2 Retail Systems, and one of the UK’s leading EPoS solutions providers, Cybertill, have revealed details of the partnership they have recently forged. Moray Boyd, Managing Director of J2 Retail Systems explains: “Our Cybertill partnership is a good match. We’re always adding to our product range, using emerging technologies to make for a better user experience of EPoS and achieve a lower cost of ownership. Retail is particularly tough at present, and we believe we can help Cybertill clients run more efficient and more profitable businesses.”
Cybertill has one of the most diverse retail user bases of all the EPoS solution providers. The company’s clients span some of the UK’s biggest charity retailers and both multiple and independent retailers in many specialist trades. For Cybertill clients who are sophisticated fashion boutiques, till appearance and silent operation are important. For garden centre or bike shop clients, system durability is paramount.
Ian Tomlinson, Chief Executive of Cybertill says: “Each of our clients makes different demands of EPoS. The good thing is that J2 shares our broad presence in the retail sector, and its EPoS hardware is proven and well regarded. With J2, we can be confident that wherever we install the units, they’ll fit in well and be reliable and cost-effective.”
There’s no doubt that J2 tills are good-looking and have a smaller footprint than many other units. This is of real value to our independent retailer clients who need to maximise their space for merchandising and promoting the business, as it helps them de-clutter the point-of-sale area.”
Whilst Cybertill has its own hardware support partner, it is still important to the business that it supplies robust equipment. “The fact that J2 hardware is well-engineered makes it cost-effective for our customers as well as suitable for the most rugged environments” said Ian.
Ease of use is a compelling reason for selecting EPoS, “Our clients look for something that gives them confidence. They want to focus on serving their customers, rather than be distracted by using the till, and this is where J2 scores” Ian Tomlinson concludes.
GUESS Watches teams with Breakthrough Breast Cancer and Too Many WomenFor the first time ever in the UK, GUESS Watches has launched a limited edition Breast Cancer Awareness Sparkling Pink watch. Donating a portion of the proceeds from the sale of each watch directly to Breakthrough Breast Cancer & Too Many Women, GUESS Watches raise funds and awareness to help fight the battle against breast cancer.
Ideal for the fashionable girl that wants to give back, the polished silver-tone case pops with a translucent top ring and twelve pink accent crystals. A multifunction dial – noting day and date – is made truly charitable with sun-silver ribbon details and a single, eye-catching bedazzled pink ribbon – the universal symbol for the fight against breast cancer.
The 2011 Sparkling Pink GUESS watch has a sporty yet ultra fashionable feel; perfect for daytime wear yet trendy enough for a night out on the town. GUESS girls of every age can wear their ribbon with pride, knowing they have each done their part to help in the fight against breast cancer.
For more information on the initiative, visit www.guess.com.
LOOKK launches social fashion platform to connect up-and-coming designers with consumers LOOKK, a new platform that connects young designers with consumers through an open social network, has just launched with an impressive team of seed investors that includes Net-a-Porter founder Carmen Busquets, Eden Ventures and 500 Startups founder Dave McClure. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion-lovers, all of whom have the opportunity to give feedback on what they love and directly influence the items that are produced for sale within the LOOKK Webshop.
By providing an open network for designers to engage directly with consumers, LOOKK gives every new fashion graduate or aspiring designer the chance to be discovered and become successful on their own merits, making visible a section of the industry that has tough entry barriers to overcome. In turn, consumers are able to purchase unique, authentic garments in the knowledge that they are supporting young, fresh talent.
Andreas Klinger, co-founder and COO of LOOKK, says: “Until now fashion has been a slow adopter of technology. LOOKK aims to change this by connecting new designers with consumers online and harnessing the power of social networks to give both groups a voice.
“Social media has completely changed how new fashion gets discovered. New trends and names now surface more often and quicker than retail and production cycles can adapt to. This leaves an untapped potential of new designers with proven demand but no ‘first steps’ to market – LOOKK provides a solution for this.”
Designers can upload a single design or showcase an entire collection with each item having the potential to be discovered. By garnering support from the LOOKK community as well as their own social networks, they can increase their level of exposure, and in turn, have the opportunity to be identified by an expert fashion panel who, using data to estimate market demand, will ultimately choose which items are put into production. Once selected, LOOKK is responsible for the high-quality manufacturing and distribution of the pieces, including all associated costs.
LOOKK is the brainchild of Tamas Locher, Andreas Klinger and Gilbert Wedam, who formerly founded Garmz, last year’s winner of European micro seed fund, Seedcamp. As the original concept evolved to encompass a broader proposition and superior product, the team chose to rebrand with a name and style that better reflected the platform.
As well as Carmen Busquets, Eden Ventures and Dave McClure, LOOKK has also received seed funding from Kima Ventures and angel investors Sherry Coutu, Richard Titus and Tom Hulme.
For more information, visit www.lookk.com.
Just Divine
Discovering OLLIPOP is like finding a unique vintage style that you know will be completely different
to what anyone else is wearing!
Semi-Precious gemstones along with Bohemian art- glass, detailed enamelling and unique retro metals,
are blended together to create this fabulous and extensive collection by designer Shelley Cooper.
020 8874 0616
Importer of Stunning Costume Jewellery
Showing new items at
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Tel: 01227 283 482Email: info@funkyfi ngswholesale.co.uk
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News & events
MARY PORTAS AND RADLEYMary Portas has collaborated with leading British handbag brand, Radley as one of her three exclusive brand partners on the launch of her exciting new brand and retail shopping experience.
The limited edition Mary Portas & Radley collection includes beautiful leather styles in a palette of bright, playful colours. Exceptional detailing is seen in the form of heavy stitching, bombardier piping, oversized zip pulls and hand woven tassel fringing.
Each style sits in one of four ranges called Compton, Holloway, Gracefield and Shopper.
Erin O’Connor, Nicholas Coleridge and Harvey Nichols launch the Campaign for Wool
Harvey Nichols supports the Campaign for Wool, an initiative launched by HRH the Prince of Wales, aiming to promote both the benefits of wool and the growth of this vital industry.
The store unveiled a specially curated wool installation on the first floor of the Knightsbridge branch, featuring eight bespoke wool bags from key international Harvey Nichols brands.
The handbags that made up the installation were featured on Ebay, where customers interested in them registered their bid.
All proceeds generated from each purchase were donated to the Prince’s Countryside Fund – an original collaboration of brands and businesses working together to secure a sustainable future for British agriculture and the rural economy.
For more information on the handbag designs and the event, visit www.harveynichols.com.
FIORELLI TI MES THREEIt’s all change at Fiorelli for the forthcoming spring/summer 2012 season, as the brand has decided to separate its offerings into three distinct lines.
The main collection – Fiorelli – will include Fiorelli’s fast fashion and inspiring trend-led designs. For the 2012 designs, the Cruise collection will be available in November, spring/summer 2012 will be available in January and the summer collection will be available in March.
The Fiorelli Est. 1988 goes back to the label’s roots, with classic handbag shapes and hues for the sophisticated style of everyday and transitional workwear bags. This collection will be available from November this year and has drops during both January and March.
The third collection, which launches in January of next year, will be Fiorelli London, an exciting label for a younger audience of 15 – 24 year olds. This range will take key trend shapes and play with texture and colour.
News & events
British shoe care company Cherry Blossom have just announced the launch of Cherry Blossom Premium, an extensive range of shoe and foot care accessories. The comprehensive range features insoles and foot beds, gel cushions, foot pads and heel grips, for every season. The collection also includes a range of shoe care appliances such as shoe trees, boot shapers and brushes.
The different insoles are categorised as All-round, Winter and Comfort, and are made using the highest quality natural materials such as leather, lambskin and new wool – offering thermal insulation, and freshness with the utmost comfort. Functional breathable materials such as latex with active carbon absorbing foot odour are used, to keep feet feeling fresh at all times. For versatility, the gel range offers the wearer added support and comfort.
To keep shoes and boots in tip-top condition the Cherry Blossom Premium range also includes a collection of suede and nubuck brushes and polishing brushes made with the finest horsehair.
Dave Watkins, Sales Director at Cherry Blossom said: “We are extremely pleased to be offering this comprehensive range of shoe care accessories to our customers. We have been trading since 1906, and very much pride ourselves as being at the forefront of the shoe care industry, and this collection encapsulates this. We have put all our expertise in this collection, offering our customers versatility and choice – the ultimate well-being experience for feet.”
News & events
Regent Street becomes a style playground for Vogue Fashion’s Night OutRegent Street retailers were in the party mood for Vogue Fashion’s Night Out on 8th September, 2011. Along with other retailers, restaurants and bars from major international cities, they embraced late-night shopping, culinary experiences and entertainment. Over 40 of the Regent Street retailers, bars and restaurants, took part in the event this year, and most of the shops remained open until 11pm, offering customers a relaxed evening to enjoy the new collections from many of the Regent Street brands.
Participating flagship brands included Anthropologie, Banana Republic, Jaeger, Armani Exchange, Penhaligon’s, Tommy Hilfiger, Kirk Originals, Ferrari, Calvin Klein, Karen Millen, COS, French Connection, Mango, The Organic Pharmacy and Oliver Sweeney.
Restaurants such as Sketch in Conduit Street and The Living Room and Aubaine in Heddon Street, joined in the fun by offering special promotions to customers.
Armani Exchange played host to a DJ session, whilst US brand Anthropologie offered a 20 per cent discount on all full-priced fashion and accessories. Molton Brown used the special night to launch its newly refurbished Regent Street store. Penhaligon’s held a ‘20s inspired evening to launch its new fragrance, Juniper Sling, inspired by London Gin; and The Organic Pharmacy indulged shoppers with a complimentary mini-manicure when they purchased the Gold or Silver Vogue approved shades.
Vogue Fashion’s Night Out 2011 kicked off on 6th September in Russia. Spain followed on the 7th while Australia, France, Germany, Italy, Korea, Mexico, Portugal, UK, Brazil (São Paulo) and USA all held events on 8th September. Brazil held a further event on 9th September in Rio de Janeiro. Taiwan and India joined in on 10th September, China on the 11th, and the fashion tour drew to a close in Greece and Turkey on 15th September.
MAdness in the MethodPostgraduate students specialising in Jewellery, Silversmithing and related products from Birmingham City University offered a unique insight into the very best of up-and-coming contemporary design in September.
More than 30 MA students showcased their final collections in a range of exhibitions open to the public this month. Ranges include jewellery, glassware and product design, to tableware and body worn textiles and will demonstrate the student’s imagination, skill and innovation with an emphasis on individual creativity and originality. As a truly international group exhibition in both content and style, the multi-national student group came together to work intensively for the year to develop their own unique and idiosyncratic methods to making creative work.
Rachael Colley, Artist in Residence at the School of Jewellery at Birmingham City University, said: “The students enthused and inspired me with their knowledge, skill and commitment to their varied design projects. Their perceptive engagement, in particular with their chosen materials and design methodologies, has been evident throughout their development and I greatly enjoyed viewing their exhibition.”
The exhibition, titled ‘MAdness in the Method’ was held in association with Birmingham Children’s Hospital, to raise funds for their Art’s Programme. The programme encourages children to get active, using art to aid their recovery by arranging various arts based activities over the summer, with the aim of getting them out of their beds, and sometimes even out of hospital.
Jewellery boutique Bertie Browns launches
new websiteBertie Browns, the multi-award winning jewellery boutique, is delighted to announce the launch of its second generation website.
The new online store showcases a stylish collection of affordable jewellery and presents up-and-coming British designers alongside better known international brands such as Pandora, Nomination, Swarovski, Trollbeads, Coeur de Lion and many more individual designers.
Features of the fabulous new website include beautiful still life and lifestyle photography, zoom features, sophisticated search functions and product showcases enabling an improved view of the jewellery. With exquisite front-end design, excellent navigation tools and improved delivery options, this site speaks directly to the new generation of accessory consumer.
To help jewellery shoppers with their purchase, the website includes detailed size guides and advice regarding semi-precious stones and their properties along with birthstone information. The site also offers a dedicated personal shopper facility via its live chat option.
Owner, Jane Atkinson commented: “We are really excited about the launch of our new online boutique. Elegant, stylish, affordable jewellery never goes out of fashion and our new website has something for everyone. Every online purchase will come beautifully packaged and with free UK delivery. Customers will also be able to keep up to date with our latest news, gossip and style tips via our extremely popular Facebook page and blog.
We’ve also brought the online experience alive with the option for customers to have a personal shopping service and chat live online to our experienced staff for help and advise in choosing the right piece of jewellery. We believe that there is a desire to go back to old fashioned values of good and personalised customer service and the new website has been designed to create that unique customer journey.”
The new website complements the stylish boutique at 170 South Street, Perth PH2 8NY. View the new site and this season’s range at www.bertiebrowns.co.uk.
London College of Fashion launch COLLEGE SHOPLondon College of Fashion opened its first ever pop-up retail space, COLLEGE SHOP, for a fortnight in September. Based in the heart of the West End – Kingly Court, just off Carnaby Street – the store was ideally-placed for London’s Fashion Night Out and other London Fashion Week events. Stocking original one-off pieces from the design school’s legion of talented alumni, the store was the must-visit shopping destination of the seasonal transition period.
Located on Conduit Street, one of London’s foremost shopping destinations, the new flagship Kirk Originals store aims to provide a fun, fashion-focussed experience for clients, based on 20 years of passionate eyewear design experience.
A store like no other, the flagship features a devoted ground floor of glasses and sunglasses, with full eye examinations and fittings available in the basement. Breaking away from traditional style opticians, the store ambiance is stylish and contemporary with huge in-store projections that play on the notion of vision and illusion. Continuing the theme of ‘eyes’, the front window display will be a stunning showcase of blinking eyes that move as shoppers pass in front of the store.
As the only place in the world where consumers can find the full Kirk Originals collection, each frame has been given its very own environment and displayed like a precious work of art enticing consumers to pick up and try on at their leisure. The store will also be stocking a selection of exciting independent eyewear brands entirely exclusive to the UK, these will include The Leisure Society, a brand new collection designed by Californian designer Shane Baum and Undostrial, a superbly colourful metallic range from Paris.
New to the Kirk Originals flagship store concept, the basement features a dedicated optician’s area for in-store eye examinations and prescription fittings by appointment. A first for Kirk Originals, the in-store optician will take care to ensure not only a thorough vision and health check but they will be on hand for sound medical advice and guidance.
Jason Kirk, MD of Kirk Originals comments: “We are extremely proud and excited about the new Kirk Originals flagship store. We wanted to create a fashion store that excites the shopper, provides a unique experience and ensures they leave with a pair of Kirk Originals glasses that makes them look and feel fabulous.
KIRK ORIGINALS UNVEILS NEW
CENTRAL LONDON FLAGSHIP STORE
DMU win big at the UK Lingerie AwardsDe Montfort University (DMU) graduates have swept the board at the new UK Lingerie Awards, which recognise outstanding examples of excellence in the market during the past year. The New Designer of the Year award went to Leanne Brooke, who graduated from the university’s Fashion Contour degree in 2009. She was presented with the trophy at the glamorous award ceremony, sponsored by Speedo Sculpture and the Melas Group at One Mayfair in London.
Leanne’s lingerie label ‘Obey My Demand’ has been worn by celebrities including Lady Gaga. She was presented with her trophy by model and socialite Imogen Thomas in front of more than 250 lingerie professionals. Another DMU alumnus, Chloe Hamblin, who runs Lascivious, won Independent Brand of the Year. She graduated in 2003. Niki McMorrough, who established the Made by Niki label after studying the CertHE at DMU in 2008, won Best Shapewear Brand of the Year.Winner of the Best Larger Cupsize Brand award, Curvy Kate, recently completed a design project with DMU Contour students and the firm acknowledged that input as a contributory factor in their success.
Gillian Proctor, programme leader for the Contour fashion degree and the Fashion and Contour Design course at DMU, was among the judges for the awards. The judging panel also included: Kat Slowe, Editor of Insight Lingerie; June Kenton, owner of Rigby & Peller; Claire Franks, founder of the Intimate Apparel Consultancy; Kelly Isaac, founder of the Lingerie Collective; and Sharon Webb, head of lingerie-buying and design for Debenhams.
Gillian said: “It was a great honour to have been asked to join the judging panel for the inaugral awards, and a delight to see so many of our own graduates being recognised for their creativity, innovation and dedication to exemplary conceptual design, technical excellence and manufacture. We are so proud of our graduates and the worth they contribute to the contemporary intimate apparel market place. This defines the potential heights for our undergraduates for their future in this industry and demonstrates the quality and distinctiveness of education at DMU.”
Check out all the important news and dates for your business diary...
On with the showScotland’s Trade Fair Spring set for successBookings are continuing well for Scotland’s premier trade gift show, Scotland’s Trade Fair Spring, which will take place at the SECC in Glasgow from 22-24th January, 2012. As the key buying forum for retailers from Scotland and the north of England, the show is already reporting that almost three quarters of the 420 stands have been booked.
With three main market areas – textiles and clothing, jewellery and fashion accessories and gift and homewares – the show gives retailers the ideal place to source new stock for 2012 and buy old favourites.
Given the challenging retail climate it is encouraging that there are many new exhibitors with a good range of exciting and interesting products. New Scottish exhibitors include Folly & Desire with funky jewellery, Teddy Tricotts’ hand-knitted baby wear, and DC Dalgleish Highland wear and soap. From further afield there are new stands such as Salsbury Ceramics, Emma Hall mugs and Wentworth Pewter.
The centre section of the show will be dedicated to Scottish exhibitors in the Showcase Scotland arena, while at the heart of the show lies the Launch Gallery for companies under two years-old. Always popular with buyers hunting out new products, this will include Cherith Harrison with her beautiful textile, gift and home designs.
In October, Scotland’s Trade Fair is hosting a seminar for new exhibitors, where they will be given vital information from past exhibitors and retailers on how to gain good sales at the show, as well as marketing information and vital facts on how to put up, manage and maximise their stand. This took place for the first time last year and was hailed by exhibitors as invaluable to their success at the show.
Scotland’s Trade Show Spring has gone from strength-to-strength in the past few years ,with a revamped layout, increased exhibitors and more buyers. Mike Cantlay, Chair of Visit Scotland and Chair of William Glen & Son said: “Given the challenging economic environment, I was delighted to see the strength and resilience evident in our industry both amongst exhibitors and buyers. There’s a realisation that Scotland’s retail sector is faring better than many other countries.”
Scotland’s Trade Show Spring will attract almost 5,000 visitors over the three days and is run in conjunction with Scotland’s Speciality Food Show so is a one-stop for buyers from Scotland and beyond.
NEW PURE EVENT FOR THE TRADE SHOW CALENDARLaunching in 2012, Pure Close to Season aims to provide buyers with the best opportunity to top-up collections, invest in pre-collections, and source new brands mid-season. It was conceived as a response to the ever-changing buying patterns of retailers, and as a way to help buyers meet consumer demand for on-trend products.
Featuring an inspiring range of footwear, accessories, womenswear and youthful fashion brands – as well as catwalks and trend briefing seminars – Pure Close to Season will be the place to hear about confirmed trends. The first edition will focus primarily on quick-response and in-stock products for spring 2012, as well as showcasing updates to autumn 2012 forward order ranges.
News & events
Boutique16th - 18th October, 2011Event City, Manchesterwww.boutique-manchester.com
Cashmere World24th - 26th October, 2011China National Convention Centre, Beijingwww.cashmereworldfair.com
Top Drawer15th - 17th January, 2011Earls Court, Londonwww.topdrawer.co.uk
Chic29th January - 1st February, 2012Ricoh Arena, Coventrywww.chicuk.com
Spring Fair International5th February - 9th February, 2012NEC, Birminghamwww.springfair.com
Moda exhibitors report an optimistic outlookExhibitors and visitors at Moda, the UK’s largest trade fashion exhibition, reported an optimistic mood across the halls at this season’s event, following three days of strong sales at Moda’s womenswear, accessories, menswear, lingerie & swimwear and footwear shows which took place on 14th - 16th August at the NEC Birmingham.
Featuring an enviable selection of new brands and seeing the launch of three new product zones the event once again attracted key independent and department store buyers from across the UK and Ireland, including the likes of John Lewis, Debenhams, Arcadia, Fortnum & Mason, Brown Thomas, Fenwick Ltd, Arnotts, House of Fraser, Bentalls and Hoopers, as well as e-tailers including ASOS. Independents visiting the show included womenswear stores Allison Jayne in Swansea, Wide Variety in County Mayo and Fashion Scene in Meopham, along with menswear retailers Psyche in Middlesborough, Bone Menswear in Lewes and Gerard Anthony Menswear in County Roscommon. Moda’s new product zones, each of which featured a large number of brands not previously seen at the show, were well received by both buyers and brands, with business at Moda White at Moda Woman, Moda Lingerie & Swimwear’s Moda Rouge and new urban menswear and footwear area Select performing beyond expectation for many exhibitors.
Select, located on the border between Moda Menswear and Moda Footwear, featured many new arrivals including Rocawear, Superga, Bjorn Borg and Farah 1920. Neil Hughes, Brand Manager for Rocawear says: “As a first time exhibitor we came with an open mind, and we had a really great reaction to the new collection. We had a very strong three days, and Select was absolutely the right place for us, with the right mix of menswear and footwear brands.”
With the current economic climate still at the forefront of the many minds, the feeling of hope continued to be felt across many areas of the show. Roy Barnes, Managing Director of Alba Associates, distributors of lingerie brands including Gottex, Gideon Oberson and Marjolaine comments, “Due to the economic situation, we did approach the show with a cautious mood, but that soon disappeared as the volume and quality of buyers that we saw completely exceeded our expectations. We were extremely busy for the first two days, and had our best Tuesday ever at Moda and had customers all throughout the day. August has been the more successful season for us this year and the excellent response to our lines has restored a feeling of optimism.”
Steve Cochrane, Managing Director of Middlesbrough department store Psyche, says, “We don’t usually buy at shows, but we did at Moda and picked up a handful of new brands. We came for the tailoring and footwear brands and what we saw on offer was excellent. There isn’t another show like Moda Footwear in this country and it’s very comprehensive which is great for us as everything is in one place. Select is a very interesting concept and it was a good idea to have similar brands located in the same space – I’ll look forward to seeing it grow. It’s a great show to be at, everything is convenient and there’s plenty to see, so I’ll be bringing a bigger team next season.”
The next edition of Moda takes place at the NEC Birmingham from 19th – 21st February, 2012.
IJL 2011 dazzles with increased visitor and exhibitor numbersExhibitors at International Jewellery London 2011 reported on the success of the show as the event closed, with IJL revealing an increase in visitors compared to the year before – a 2 per cent increase to 9084 (unaudited). Exhibitor numbers were also high this year, with 580, including sharers.
The Diamond Club brought more key figures from leading retail jewellers to the event, with 198 members hosted (an increase of 26.11% from last year). The Club is the most senior level, and largest VIP programme at a UK jewellery trade event, and attracts members from across the UK. Nominated by the IJL Advisory Board, they are invited to join this exclusive club.
Event Co-Director Syreeta Tranfield commented: “The IJL team were thrilled with the response following the 2011 event. IJL is such an important event for our industry and we do our absolute best to create an excellent environment in which to do business. Visitors commented on the luxurious look and feel of the show, and many exhibitors were pleased about the amount of interest and orders they had received.”
Sam Willoughby, Event Co-Director, noted the positivity at the show: “There was a tangible excitement on the show floor. The Great Debate and highlight seminars were extremely well attended, and it was fantastic to see so many key buyers and retailers at the show”.
IJL is seen as a barometer for the industry ahead of the autumn/winter 2011 period, and many exhibitors commented positively on the high level of business being done. Featuring jewellery and some watch brands, there is something for everyone in the industry at the show. Silver brand MURU were still taking orders as IJL closed at 4pm on the final day. Director Phil Barnes said: “We have had a fantastic response to our new collections at this year’s show. There was a real buzz about the hall, and we have met a great mix of buyers from the UK and overseas.”
Competition
Since the conception of ethical fashion accessories label, Earth Squared nine years ago, the market for fair trade and eco-friendly design has evolved a lot, with the outlook for the continued growth of the company remaining extremely positive. Earth Squared design all product lines in-house; working with Fair Trade-accredited partners in Vietnam to bring the collections to fruition. The leap from retailer to wholesaler was made just four short years ago, and since then the brand has grown significantly, with over 500 accounts in the UK alone, and new overseas stockists from the USA, Europe and South Africa taking up new accounts in 2011.
Earth Squared’s autumn/winter 2011 product range has expanded to include some sophisticated new designs to appeal to a broader customer base. The stylishly quilted Charlie and Sarah collection heralds a new direction for Earth Squared – with sumptuous fabrics, the purse and scarf mix and match options, and intricate detailing ensuring the range’s huge success. Other fresh ranges for 2011 include the Ava and Lily collections, in a winning selection of cords and felts – all available with matching scarves and purses. Classic designs such as the Emily bag and Jersey Spot scarves return this season in a range of great new shades. These key pieces continue to be best-sellers, with sales of the Jersey Spot scarves already 25 per cent up on the same period last year.
Earth Squared is proud to be a registered importer with BAFTS (the British Association of Fair Trade Shops). Given the current consumer-led trend towards a more ethical approach to fashion and with RRPs ranging from £4.99 to £34.99, Earth Squared is in a prime position to provide fashionable, affordable and functional accessories to the market and anticipates continued growth in 2012.
To order, or find out more information about the company, call +44 (0)1620 824392, or visit www.fairtradewholesale.co.uk.
Products worth £750 RRP courtesy of Earth Squared
For your chance to win, answer the following question:
Sales of Earth Squared’s Jersey Spot scarves are up by what percentage on last year?
a)25 per centb)15 per centc)30 per cent
Visit the website www.attireaccessories.com and fill in the online competition form to enter the draw. Deadline for entries is 21st November 2011. Terms and conditions apply.
Brand Spanking
Rolling Waves bead+45 33 936 093www.trollbeads.co.ukRRP £53Trollbeads, the original Danish charm bead jewellery company, has added the People’s Bead 2011, Rolling Waves, to its extensive array of highly-original pieces. Symbolising the strength and unpredictability of nature, and inspired by the tsunami that swept across the east coast of Japan, the silver bead was designed by Denise Tong of Hong Kong. Th e bead was voted as the winner in the People’s Bead 2011 competition
by Trollbeads fans from all over the world. Th is unique initiative allows individuals from across the globe to try their hand at designing – with the possibility of seeing their piece and becoming part of the collection.
The Poppy bag+44 (0)1548 853444www.theoldbagcompany.comRRP £35.99Th e new autumn/winter 2011 range of bags is available in the brand’s top-selling polka dot shades of bubblegum, blue chip, liquorice, raspberry ripple, and a new hue, sage. All designs come with a zip fastening across the top, with a matching spotty lining. Th e Old Bag Company débuted the new collection at Autumn Fair; with the ever-popular Sophie and Ellie styles also being available in the new winter season fabric, alongside a selection of matching purses.
Red Lady necklace+44 (0)207 287 6975
www.annalouofl ondon.comRRP £45
Pre-empting the festive parade of jewelled sparkle to come for autumn/winter 2011, Anna Lou of London has
unveiled a vampish new piece, ideal for ushering in the chillier months with a bit of glamour. Encrusted with ruby
red stones, and elegant cursive script, the necklace is a sophisticated take on the designer’s trademark playful,
colour-led aesthetic. Th e sultry piece embodies the ethos of the latest collection, which focuses on the
powerful aspects of femininity.
AP497 Fleur watch+44 (0)208 534 1230www.iconwatches.comRRP £29.99Studded with Czech diamanté crystals, this decorative timepiece is the highlight of Icon Watches’ latest collection. With a distinctive white enamel surface and an ultra-feminine fl oral link chain, the Fleur design works both practically as a watch, and as a charming bracelet. Fitting seamlessly into the current trend for all things bohemian luxe, this stand-out piece has an elegant vintage appeal that will endure for seasons to come.
Leather cuffs+44 (0)1428 717611www.godfreyknightdesigns.comRRP £700Made from sumptuous leather, Godfrey Knight’s highly-original cuff s are an exciting interpretation of this season’s fetish trend, complete with exquisite craft smanship. Extending the length of the forearm, the statement pieces are for fashion followers keen to make an impact. In a warm shade of brown, the cuff s will complement the jewel tones that are set to dominate in the forthcoming season, as well as create a chic juxtaposition for winter fl oral prints.
Our exclusive round-up of the newest products around
New products
Spring/summer 2012 belt collection+44 (0)7739 518701www.barberinifashion.comRRP £90 - £160Although he is better known in Europe for his elegant jewellery, Peter Lang will release his fi rst statement belt collection in the UK this season. Th e designer actually began his career in the ‘80s making belts; and now has a number of Australian fashion houses and envelope-pushing celebrities lusting aft er his creations. Th e high-quality, fashion-led pieces are hand-designed in Australia, with a host of signature styles in gold, black and gunmetal leather with brush-fi nished buckles. Th is fi rst launch also sees an exotic blend of features, from lizard prints to corseted tailoring.
Barefoot sandals+44 (0)1254 665104www.linzijay.co.ukRRP £75 - £150Following the surge in popularity for destination weddings, Linzi Jay’s designer bridal label, Arianna, has introduced a selection of barefoot sandals to the accessories collection. Ideal for beach weddings, the embellished off erings give the appearance of ethereal glamour, whilst allowing the bride a comfortable walk down the aisle. Available with an array of shimmering crystal and pearl details and designs, these luxury designs are ideal for both brides and bridesmaids for low-key holiday weddings.
Maasai Treads+44 (0)115 979 4029www.freshcargo.co.ukRRP £22- £35Ethical brand Fresh Cargo’s latest footwear collection, Maasai Treads, is a line of recycled fl ip fl ops, made from a combination of recycled tyres for the soles, and hemp for uppers. Tested in 2011, the collection has quadrupled in size for spring/summer 2012, with new fabrics and details, such as denim, leather, buttons and Kikoy – a type of cotton indigenous to Kenya. Th e project currently employs 20 people, and hopes to provide work for 100 by the end of 2012, for a positive impact in the Maasai community. Five per cent of the shoe sales will go to the Born Free Foundation.
Handbag Hanger and Phone Top+44 (0)207 289 7866www.vanessalorenz.comRRP boxed £22Vanessa Lorenz’s latest solution accessory is an innovative step forward from the Handbag Hook. Th e Handbag Hanger comes with a Phone Top, and only needs a level surface for the top to rest on. It holds up to 14kg of weight — the equivalent of a laptop and case — and comes with two interchangeable tops, making it a suitable accessory for all occasions. Th e Phone Top attachment is compatible with a number of diff erent smartphones, and can be placed horizontally, allowing the user to view videos or photos on their mobile phones without having to hold their handsets.
Summer of Love collection +49 815 299 030www.codello.deRRP £17 - £170Codello’s spring/summer 2012 embraces graphics, geometry, girlish prints and feminine fl orals. With romantic pastel shades and bold brights, the range of modern-luxe scarves cover all of the key trends of the moment, from bold cartoon colour to elegant fl ora and fauna patterns. Combining charming motifs and feminine ethereality with a tradition for the fi nest raw materials, the family-run brand continues to build on its reputation for high-quality designs with this stand out range.
Bubble Gum collection+44 (0)7774 813352www.mywalit.comRRP £105 - £150The all-new collection from practical yet trend-led bag label Mywalit is now available for autumn/winter 2011. In keeping with the brand’s reputation for explosive colour, the five shades available range from bold primary tones to vibrant brights. Each design is made from high-quality textured nappa leather, and features a contrasting dyed interior lining and tiny matching coin purses.
Candy Bling bracelet+44 (0)1179 683979www.charmsonline.co.ukRRP £15The newest addition to the Charms UK range, the Candy Bling bracelet is part of the Candy Bracelet collection, which includes over 50 sterling silver bracelets and necklaces adorned with cubic zirconium, crystals, and a variety of coloured silk cords. Available with a choice of one, three, or 11 bead styles, and beads encrusted with either white or black gems, the style is set to be one of the season’s best-sellers.
Diamante Lucky Charm Friendship bracelet+44 (0)7905 430010www.danalevy.co.ukRRP £72Made from high-quality materials sourced from far-flung locations such as South America, the Middle East and Russia, these exotic bracelets feature a choice of delicate diamante lucky charms, as well as a turquoise glass “Evil Eye” detail at its centre. The colourful woven bands come complete with a gold-plated clasp closure and optional pom poms to match. The bracelets are available in a broad range of patterns, and there are five charms to choose from, including the Evil Eye, Fish, Hamsa Hand, Horseshoe and Key, each with their own symbolic meaning.
Oyster Croc Pippa bag+44 (0)845 258 2380www.modalu.comRRP £195Modalu returns with an updated take on the overwhelmingly popular Pippa bag, as toted by Pippa Middleton. The new style maintains the original chicly structured shape, with an on-trend nod to the muted shades and lavish textures of the autumn/winter 2011 catwalks. The bag is in keeping with the label’s inspiration for this season – traditional heritage details with a modern aristocratic decadence.
Early Bird collection+44 (0)845 260 0925www.balagan.co.ukRRP £12.50 - £65The second Early Bird collection is a selection of hand-crafted sterling silver jewellery pieces, with gold accents. Taking inspiration from nature and the modern world, the range celebrates the juxtaposition of organic forms and fluid lines with a variety of finishes, including satin-brushed surfaces. New additions to the line include little bows, Twitter-inspired birds, hazy butterflies, and delicate flower charms.
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Get a handle on the hottest handbag trends for this season and beyond
Handbag trends
Lollipops, www.lollipops.fr
Stand out from the crowd with colour pop brights
Chasing rainbows
1. Axel David: +44 (0)1422 244 800 or www.axeldavid.com; 2. Sevda Mutlu: +44 (0)7828 804929 or www.sevdamutlu.com; 3. Nica: +44 (0)207 580 7066 or www.nica.co.uk; 4. Ana Faye: +35 3719 122 988 or www.anafaye.com; 5. Blondie Mania: +44 (0)208 870 8575 or www.blondiemania.com; 6. Tula: +44 (0)207 580 0707 or www.tula.co.uk.
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1. Nadia Minkoff : +44 (0)208 458 3058 or www.nadiaminkoff .com; 2. Fiorelli: +44 (0)208 563 2206 or www.fi orelli.com; 3. Anouk: +44 (0)207 100 2172 or www.anouk.uk.com; 4. Lollipops: +33 1 4183 2770 or www.lollipops.fr; 5. Lilifi : +44 (0)7525 208636 or www.lilifi .co.uk; 6. Nica: +44 (0)207 580 7066 or www.nica.co.uk.
OLD SCHOOLFeminine satchels and practical holdalls are hard-working classics
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Saddle upWild west Americana meets British equestrian for a countrifi ed twist
1 & 3. Nica: +44 (0)207 580 7066 or www.nica.co.uk; 2. Nicola Dann: +44 (0)7745 863660 or www.nicoladann-shop.co.uk; 4. Fossil: +44 (0)844 412 3277 or www.fossil.co.uk; 5. Rocket Dog: +44 (0)208 441 8330 or www.rocketdog.co.uk; 6. Poltsa: +44 (0)208 393 6010 or www.poltsa.co.uk.
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CarrieMe Bag Charms: +44 (0)7801 715707 or www.carrieme.co.ukTh e new limited edition CarrieMore Snowball Charm is available in four wintery shades, and created in the soft est of faux fur. Designed to be worn as an elegant bag accessory when clipped to any handbag strap; unclipped it becomes a quirky fashion bag hook specifi cally constructed with an extended hook to hang a handbag securely from any table or thick surface.
Handbag trends
1. Fossil: +44 (0)844 412 3277 or www.fossil.co.uk; 2. Gaby’s : +44 (0)1606 869333 or www.gabysfashion.com; 3. Wiley Accessories: +44 (0)1484 475800 or www.wileys.co.uk; 4. Sevda Mutlu: +44 (0)7828 804929 or www.sevdamutlu.com; 5. Fiorelli: +44 (0)208 563 2206 or www.fi orelli.com; 6. Bagsac: +44 (0)1422 244 800 or www.bagsac.nl.
Luxury surfaces and retro prints make for ladylike sophistication
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Attire Accessories readers put their insurance queries, concerns and questions to leading brokers T.H. March
Insurance solutionsNeil McFarlane, sales and marketing director, of T.H. March & Co Ltd
Further informationT.H. March is a well-established family business founded in 1887. With offices in London, Birmingham, Manchester, Glasgow, Sevenoaks and Yelverton near Plymouth, the company has departments covering household, motor, travel, commercial and scheme insurance. To find out more visit www.thmarch.co.uk.
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Trade show coverI am exhibiting at Spring Fair International for the first time in the new year and I have read in the past that I may need to inform my insurance company, is this right?
Neil says: Yes, it’s always a good idea to inform your insurance company, as there can be various implications and problems that can occur especially in light of misunderstandings over the level of cover provided under standard policies. For exhibitors there’s the risk associated with attendance at the trade fair itself and you need to make sure you have the following covered:
• Stock and trade stands, fixtures and fittings: Does your policy extend to cover attendance at trade exhibitions? If so, is the extension sufficient to cover the values at risk? Commercial policies are traditionally subject to an under insurance condition which means that if you insure for 50 per cent of the value taken to the exhibition any claim you make will be reduced by 50 per cent.
• Public Liability: Have you notified your insurers that you regularly attend trade exhibitions as there may be exclusions within your policy. Also, a number of exhibition event organisers demand a minimum level of cover of £5,000,000. Whilst this can often be purchased separately, it is often cheaper to increase the limit under the annual cover rather than take out small extensions to cover the few exhibitions attended.
• Loss of Profits: Does your policy provide cover for loss of profits arising from problems at the event? Most policies will not and do require specific extension. This cover is not widely available but some insurers will give cover. For
example a fire on your stand causing damage to property which leads to a loss of profit arising from the event can be insured. Again — you will of course need to have told your insurers that you are attending events.
DispatchWhen sending goods, what do I need to be aware of and what should be included in my insurance policy? Neil says: The extent of insurance can include all shipments of goods within the UK. Whether by own or hired vehicles, haulage contractors, post and delivery services, it is important to be aware that many carriers restrict their liability for loss or damage to the goods they carry. This could potentially leave you seriously out of pocket in the event of a claim.
Although arranging your own insurance protection can solve this problem. Overseas shipments — imports and exports — can also be insured from place of origin to destination. Insurance is usually offered by freight forwarders and monetary limits may apply in all or part depending on methods of transport — often there are more than one, for example, road, air and sea.
New productsAfter attending a trade show, I am considering stocking a few new product lines — is this something that I need to tell my insurers?
Neil says: Should your business alter the products offered from those historically stocked it is advisable to notify your insurers immediately to ensure that they are still prepared to offer cover. Your new items stocked may offer a greater fire risk for example, for which insurers may
wish to charge an additional premium or ensure that certain precautions are carried out. Another example would be a shop stocking a line of jewellery. As you can imagine, this would pose a greater theft risk, so insurers would perhaps require security to be increased or the stock to be stored in a safe overnight.
It is important to remember that should you not inform your insurers of changes to your business, this may enable them to decline a claim presented to them.
Buying insurance onlineWith the increase in internet sites promoting insurance, can I use this rather than talking to an advisor?
Neil says: The internet serves a useful purpose, but of course, the sales tend to be made without professional advice. Unless your risk fits closely into the “box” and you understand the various insurance wordings you may wish to seek advice from an insurance broker.
To simplify the sale of shop retail products many clauses are built into the policy wordings so if you buy a policy over the internet then do carefully read the policy within the stated “cooling off ” period.
handbags • obi belts • pendant scarves
www.poltsa.co.uk • t: 020 8393 6010 • e: [email protected]
Stunning accessories at sensible prices
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HALL LAYOUTNavigate your way around the show
WHAT TO
EXPECT FROM
THIS FABULOUS
BUYING EVENT
Your comprehensive guide
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After a year’s break from the trade calendar, the revamped fashion accessory and footwear event Boutique by Chic is moving to EventCity in Manchester, and has now been re-branded ‘Boutique Manchester.’
EventCity is a brand new 28,000 square metre exhibition complex adjacent to The Trafford Centre with free, dedicated parking for 2,000 cars. It also boasts over 60 restaurants, bars, cafes and bistros as well as three reasonably priced hotels on-site.
Boutique Manchester is the only UK fashion trade event that allows buyers to purchase finalised collections from Europe’s leading fashion accessory and footwear brands immediately after the Paris and Milan fairs. Many of these manufacturers are reluctant to show their strongest pieces prior to the major European events, so attending this show would ensure that buyers secure their desired styles, colours and finishes for early in the season.
The re-branding of the show will bring a brighter, open ambience to the event. As always with Boutique, there will be many surprises in store, as well as many brands which will be selling for immediate delivery, for those retailers who prefer to buy stock with shorter order times. This season sees many new companies join the fold, such as French Sole, Redfoot Revolution, and Accessories by Park Lane.
Organisers ChicEvents have just announced the launch of the Manchester Gift Fair, which will run alongside Boutique Manchester. Director Mark Greenhalgh says: “As soon as
we saw the enormous venue, we knew that this would be the ideal location for a significant new national gift fair. The halls are equivalent to about six halls at the NEC with a huge amount of free parking directly outside the entrance. The Trafford Centre is easy to get to and easily accommodates in excess of 100,000 people per day so all links from Manchester city centre, the airport and train stations are excellent.
In addition to the ease of access, the other huge unique bonus is the exceptional amount of family oriented attractions on site which will make it the UK’s only truly family friendly exhibition venue” he added.
IN BRIEFShow: Boutique ManchesterDates: 16th – 18th October, 2011Venue: EventCity, ManchesterOpening times: Sunday – Monday 9.30am – 6pm, Tuesday 9.30am – 5pm Website: www.boutique-manchester.com
Further informationFor full brand listings and more details about the event visit the website at boutique-by-chic.com.
Boutique Manchester returns to the trade circuit with a makeover
French Sole
Black Tangerine
Showing at the AIS Show & Boutique By Chic
C72 AC JADE TRADING LIMITED
B96 ACCESSORIES BY PARK LANE
E27 AQUEO DESIGN
D36 THE BACUP SHOW COMPANY
LIMITED
D42 BAGRA SRL
D42 BENCIVENGA
D27 BETTY BARCLAY
ACCESSORIES
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D27 BODENSCHATZ
E27 BOOT CANDY
D27 BOSCHAGROUP GMBH &
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C62 CHECKER LEATHER
B82 CLAUDIA CANOVA
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COLONNA
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C27 EPIC TRAVELGEAR
A54 EYEDEAL GIFTS
C76 FATLIP
A85 FAYE
E27 FERRE MILANO
B94 FRENCH SOLE
B76 FUNKY FINGS
B72 FUNKY JEWELLERY
C20 GIFT TIME LIMITED
E77 THE GIFTWARE ASSOCIATION
B34 GIMME THAT THING
B1 GRAFEA
E27 GUY DE JEAN
A90 HANSSON
LAEDERVAREFABRIK A/S
B37 HOBO INTERNATIONAL
C20 IMPERIAL FASHION
JEWELLERY
A50 INTELLIGENCE RETAIL
C25 JEWELLERY BY KATRINA
E77 JEWELLERY DISTRIBUTORS’
ASSOCIATION
D42 JOCKER SRL
C90 JUNO
D66 K.C. INTERNATIONAL
MULTI-SUPPLIERS PVT
A94 KALIBER DESIGN
B99 KILLA HEALS
B57 KINSEY
E27 KONTESSA
A60 LEKO LONDON
B27 LEMONADE
C27 LIBRO GRUPPEN AB
A85 MAARIA B’S/ SHREE
EXPORTS
A80 MAIRI LOU SCARVES
D32 MALA LEATHER
A70 MARTA PONTI
E27 MILA SCHON
B33 MISS SHORTHAIR
B37 MOJO AGENCIES
D42 NAPLES CHAMBER OF
COMMERCE
B18 NAVRO JEWELLERY
C19 THE NOVELTY EARRING
COMPANY
D42 NUOVA VARRIALE SRL
C20 ORIGIN WATCHES
B27 OUCH! BAGS
B56 OWEN BARRY
B62 PARIS BAGS
E27 PASOTTI
D82 PELL MELL
A94 PHUZE
D42 PROTEUS
D36 REDFOOT REVOLUTION
E36 ROBERTA GANDOLFI
C62 ROWALLAN OF SCOTLAND
D27 SANSIBAR
C20 SELINE WATCHES
D76 SHOE STRING
C72 SIGNARE
B82 SMITH & CANOVA
B20 STOCK 4 U
E27 VANILLERIZE
C90 WILEY ACCESSORIES
A40 XQUISITE
* Details provided by show organisers. Correct as at 23/09/2011
D27 Bodenschatz
C72
AC JADE TRADING LIMITEDUnit 3 The Timber YardLucas Green RoadWest EndWokingSurrey, GU24 9YB+44 (0)845 257 [email protected]
B96
ACCESSORIES BY PARK LANE LIMITEDPO Box 79KnaresboroughNorth Yorkshire, HG5 9WX+44 (0)1423 [email protected]
B22
ALULAS GARDENThe ArthouseDrury LaneWakefieldWest Yorkshire, WF1 2TE07762 640 [email protected] www.alulasgarden.co.uk
E27
AQUEO DESIGN UK LIMITED3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
D36
THE BACUP SHOW COMPANY LIMITEDAtherton Holme MillRailway StreetStacksteadsBacupLancashire, OL13 0UF+44 (0)1706 [email protected] www.redfootshoes.com
D42
BAGRA SRLVia Giolitti, 180028 Grumo Nevano (NA) Italy+39 081 [email protected] / [email protected] www.bencivenga.eu
D42
BENCIVENGAVia Giolitti, 180028 Grumo Nevano (NA) Italy+39 081 [email protected] / [email protected] www.bencivenga.eu
D27
BETTY BARCLAY ACCESSORIES3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
D27
BODENSHATZ3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
B98
BLACK TANGERINE216 Uxbridge RoadShepherds BushLondon, W12 7JD+44 (0)208 248 [email protected]
D27
BODENSCHATZ3 Pear MillStockport Road West
Lower BredburyCheshire, SK6 [email protected]
E27
BOOT CANDY LIMITED20 Greenfield RoadScarisbrickLancashire, PR8 5LX+44 (0)1704 [email protected]
D27
BOSCHAGROUP GMBH & CO. KGBoschaplatz 3D-95355 PresseckGermany+49 9222 [email protected]
E77
BRITISH ALLIED TRADES FEDERATIONFederation House10 Vyse StreetBirmingham , B18 6LT+44 (0)121 237 1120 [email protected]
E77
BRITISH TRAVELGOODS & ACCESSORIES ASSOCIATION10 Vyse StreetBirmingham, B18 6LT+44 (0)121 237 [email protected] www.btaa.org.uk
C20
THE BUG STOREJade House25 – 27 Farnham DriveReadingBerkshire, RG4 6NY+44 (0)118 947 [email protected] www.thebugstoreuk.co.uk
C73
BULAGGIArwa BV
Franciscusweg 227Ind. Terr. Kerkelanden1216 SE HilversumThe Netherlands+44 (0)161 620 [email protected]
D74
BUNJEE PRODUCTS LIMITED54 Filkins LaneBoughtonChesterCheshire, CH3 5EH+44 (0)845 689 [email protected]
B20
C21 SOURCING LIMITEDPO Box 20BudeCornwall, EX23 8PF+44 (0)1288 [email protected]
E27
CHANTAL THOMASS3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
C62
CHECKER LEATHER LIMITEDUnit 2 Crathie RoadWestern Road Industrial EstateKilmarnock, KA3 1LU+44 (0)1563 [email protected]
B82
CLAUDIA CANOVAUnit A Oaktree Business ParkLimewood CourtRing RoadLeedsWest Yorkshire, LS14 1NF+44 (0)113 265 7676
C16
THE CORNISH JUTE BAG COMPANYUnit 6 Jacquemand EstateNew Portreath RoadRedruthCornwall, TR16 4QQ+44 (0)1209 [email protected]
D42
DI MELLA SRLVia G. Palella – I Traversa s.n.80026 Casoria (NA)Italy+39 081 [email protected]
D42
DUECCI DI ANTONIO COLONNAVico Tirone, 980145 NapoliItaly+39 081 [email protected]
D42
DURACCIO GIOVANNAI Viale Melina, 1980055 Portici (NA)Italy+39 333 [email protected]
A42
EASTON DESIGN STUDIOThe Old BakeryCollins Court39 High StreetCranleighSurrey, GU6 8AS+44 (0)1483 [email protected]
C27
EPIC TRAVELGEAR
E.A. Rosengrens gata 19 P. O. Box 221 SE-421 23 Västra Frölunda Sweden +46 (0)31-709 24 [email protected]
A54
EYEDEALUnit 2 Spalding Road Industrial EstateSuttertonLincolnshire, PE20 2EX+44 (0)7969 [email protected]
C76
FATLIP LIMITED3a Lowesmoor WharfWorcesterWorcestershire, WR1 2RS+44 (0)1905 [email protected]
A85
FAYEUnit 5 River Brent Business ParkTrumpers WayLondon, W7 2RA+44 (0)208 813 [email protected]
E27
FERRE MILANO3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
B94
FRENCH SOLEUnits B, E2 & JLambs Lane Business ParkBasingstoke roadSwallowfield+44 (0)1189 [email protected]
B76
FUNKY FINGS40 Vinten CloseHerneHerne BayKent, CT6 7TG+44 (0)1227 [email protected] www.funkyfingswholesale.co.uk
B72
FUNKY JEWELLERYUnit D Penllwyngwent Industrial EstateSaville RoadOgmore ValeBridgend, CF32 7AX+44 (0)1656 [email protected]
C20
GIFT TIME LIMITEDJade House25 – 27 Farnham DriveReadingBerkshire, RG4 6NY+44 (0)118 947 [email protected] www.gift-time-products.co.uk
E77
THE GIFTWARE ASSOCIATION10 Vyse StreetBirmingham, B18 6LT+44 (0)121 236 [email protected] www.ga-uk.org
B34
GIMME THAT THING10 Westdale GardensManchester, M19 1JD+44 (0)161 442 [email protected] www.chicitafolksy.com
B1
GRAFEAUnit 17 Cariocca Business Park2 Sawley RoadMiles PlattingManchester, M40 8BB+44 (0)161 637 2790
E27
GUY DE JEAN3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
A90
HANSSON LAEDERVAREFABRIK A/SKirstinhoej 22DK 2770 KastrupDenmark+44 (0)7900 [email protected]
B37
HOBO INTERNATIONAL1819 Bay Ridge AvenueSuite 444Annapolis, MD-21403United States of America+4 410 263 6045www.hobobags.com
C20
IMPERIAL FASHION JEWELLERYJade House25 – 27 Farnham DriveReadingBerkshire, RG4 6NY+44 (0)118 947 [email protected] www.steelyourself.com
A50
INTELLIGENT RETAIL Consort House42 Bone LaneNewburyBerkshire, RG14 5SD+44 (0)845 680 [email protected]
C25
JEWELLERY BY KATRINA42 Clifton Road
Selkirk, TD7 4EL+44 (0)7769 [email protected]
E77
JEWELLERY DISTRIBUTORS’ ASSOCIATION 10 Vyse StreetBirmingham, B18 6LT+44 (0)121 744 1046 [email protected] www.jda.org.uk
D42
JOCKER SRLVia Chiaia, 13080121 NapoliItaly+39 081 [email protected]
C90
JUNOSt Pegs MillThornhill Beck LaneBrighouseWest Yorkshire, HD6 4AH+44 (0)1484 [email protected]
D66
K.C. INTERNATIONAL MULTI SUPPLIERS PVT LIMITEDAnd K.G. GarmentKathmandu 9Pokhara – 5 KaskiWard 9, 348112Nepal977 1 691 [email protected]
A94
KALIBER DESIGN41 Twiss Green LaneCulchethWarringtonCheshire, WA3 4DQ+44 (0)7989 [email protected]
B99
KILLA HEALS58 Hempcroft RoadTimperleyCheshire, WA15 7JG+44 (0)7932 [email protected]
B57
KINSEYThe Weston CentreWeston RoadCreweCheshire, CW1 6FL+44 (0)7908 [email protected]
E27
KONTESSA3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
A60
LEKO TRADING LIMITEDUnit 5 River Brent Business ParkTrumpers WayLondon , W7 2RA+44 (0)20 8813 [email protected]
B27
LEMONADEEvelyn House3 Elstree WayBorehamwoodHertfortdshire, WD6 1RN+44 (0)208 429 [email protected]
C27
LIBRO GRUPPEN AB E.A. Rosengrens gata 19 P. O. Box 221 SE-421 23 Västra Frölunda
Sweden +46 (0)31-709 24 [email protected]
A85
MAARIA B’S / SHREE EXPORTS105a Warren StreetSavile TownDewsburyWest Yorkshire, WF12 9AS+44 (0)7861 [email protected]
A80
MAIRI LOU SCARVES3 Kenneth RoadMotherwellScotland, ML1 3AN+44 (0)7584 [email protected]
D32
MALA LEATHERGrayson HouseLynn LaneShenstone, WS14 0DU+44 (0)1543 [email protected]
A70
MARTA PONTIAshwood House80 Lancaster StreetBirmingham, B4 7AR+44 (0)121 359 [email protected]
E27
MILA SCHON3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
B33
MISS SHORTHAIR1 Bosanquet Close
UxbridgeLondon, UB8 3PE+44 (0)1895 [email protected]
B37
MOJO AGENCIES1 Myrtle CottageFurzehillDorset, BH21 4HG+44 (0)7738 [email protected]
D42
NAPLES CHAMBER OF COMMERCEVia S. Aspreno, 2 80133 NaplesItaly+39 081 [email protected]
B18
NAVRO JEWELLERYPentonOaklands AvenueWeybridgeSurrey, KT13 9TR+44 (0)7957 [email protected]
C19
THE NOVELTY EARRING COMPANYC/O Mr D Parkinson2 Luther GroveParrSt Helens, WA9 2QB+ 44 (0)7733 532428info@noveltyearringcompany.comwww.noveltyearringcompany.com
D42
NUOVA VARRIALE SRLVia Nuova San Rocco, 9580131 NapoliItaly+39 0823 [email protected]
Importers and Wholesalers Buy Online Now
Visit 14-18 Buckingham Street, Hockley, Birmingham, B19 3HTCall 0121 212 2294 or Email [email protected]
Shop online www.impulsefashionaccessories.com
C20
ORIGIN WATCHESJade House25 – 27 Farnham DriveReadingBerkshire, RG4 6NY+44 (0)118 947 [email protected] www.gift-time-products.co.uk
B47
OUCH! BAGSUnit 9 Hughes Business ParkWilverley RoadChristchurchDorset, BH23 3RU+44 (0)1202 [email protected]
B56
OWEN BARRY LIMITEDLong LaneWaltonSomerset, BA16 9RF+44 (0)1458 [email protected]
B62
PARIS BAGS56 Cow LeesWest HoughtonBoltonLancashire, BL5 3EG+44 (0)1942 [email protected]
E27
PASOTTI3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
D82
PELL MELLPO Box 26608HelensburghArgyll and Bute, G84 9YP
+44 (0)1436 [email protected]
A94
PHUZE41 Twiss Green LaneCulchethWarringtonCheshire, WA3 4DQ+44 (0)7989 [email protected]
D42
PROTEUSNaples Chamber of Commerce Special Agency for Small BusinessesVia S. Aspreno, 280133 Naples, Italy+39 081 [email protected] www.proteusonline.com
D36
REDFOOT REVOLUTIONAtherton Holme MillRailway StreetStacksteadsBacupLancashire, OL13 0UF+44 (0)1706 [email protected] www.redfootshoes.com
E36
ROBERTA GANDOLFI3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
C62
ROWALLAN OF SCOTLANDUnit 2 Crathie RoadWestern Road Industrial EstateKilmarnock, KA3 1LU+44 (0)1563 [email protected]
D27
SANSIBAR3 Pear MillStockport Road WestLower BredburyCheshire, SK6 2BP+44 (0)161 430 [email protected]
C20
SELINE WATCHESJade House25 – 27 Farnham DriveReadingBerkshire, RG4 6NY+44 (0)118 947 [email protected] www.gift-time-products.co.uk
D76
SHOE STRING103 Bath Street Market HarboroughLeicestershire, LE16 9EJ +44 (0)1858 [email protected] www.shoestringuk.com
C72
SIGNAREUnit 3 The Timber YardLucas Green RoadWest EndWokingSurrey, GU24 9YB+44 (0)845 257 [email protected]
B82
SMITH & CANOVAUnit A Oaktree Business ParkLimewood CourtRing RoadLeedsWest Yorkshire, LS14 1NF+44 (0)113 265 [email protected]
B20
STOCK 4 UPO Box 20
BudeCornwall, EX23 8PF+44 (0)1288 [email protected]
E27
VANILLERIZE1 Harvesters WayMartlesham HeathIpswichSuffolk, IP5 3UR+44 (0)7789 [email protected] www.vanillerize.co.uk
C90
WILEY ACCESSORIESSt Pegs MillThornhill Beck LaneBrighouseWest Yorkshire, HD6 4AH+44 (0)1484 [email protected]
A40
XQUISITE LIMITED7 Loughborough DriveBroughton Gate, MK10 7DZ+44 (0)1908 [email protected]
* Details provided by show organisers. Correct as at 23/09/2011
FAYEA85+44 (0)208 813 8545www.lekolondon.comLondon-based brand FAYE will be launching its signature modern handbags this autumn at Boutique Manchester. Th e ultra-feminine spring/summer 2012 collection demonstrates the company’s vision for original, chic and elegant bags, constructed with great attention-to-detail and the fi nest materials. Th e company, which is an off shoot of sustainable handbag label Leko London, chooses to use only high-quality PU and fabrics, as a way to further promote its eco-friendly ethos. Expect to see vibrant, zesty and pastel colours in a variety of handheld, shoulder and clutch bags.
FATLIPD76+44 (0)1905 612955www.fatlip.bizLeading jeweller wholesaler, Fatlip sources its gems from far-fl ung locations around the world, from Asia to South America. In the past two years, there has been a shift in the product range from ethnic, indigenous styles, to more glamorous, trend-led off erings, with the recent Carmen collection including crystal and cut-glass sparkle. Shimmering jewellery highlights include gorgeous bead, glass and resin pieces in seasonal colours, with of-the-moment metallic embellishments, fantastic colour combinations and new dress jewellery sets. Th e label will also be showing its colourful paper mache and twine jewellery display stands available through sister company, Black Dog Displays. As with the jewellery, they are immediately available – at the ideal time for festive merchandising.
GRAFEAB1+44 (0)161 637 2790www.grafea.co.ukKnown for original designs with a vintage twist, Grafea presents its latest bag selection at the show. Made from full-grain leather, the collection – including new season satchel bags – comes in an array of rich, earthy colours. Th e label’s off erings illustrate a love for natural materials and practical yet classic shades. Th e brand’s highly-original briefcase, rucksack, handbag and holdall designs bring a quintessentially vintage twist that fi ts to a broad range of personal styles and tastes. Grafea will also be exhibiting this year’s ‘must-have’ — a school satchel, excellently suited to both men and women.
LEKO LONDONA60+44 (0)208 813 8545www.lekolondon.comLeko London is launching its new tapestry collections for spring/summer 2012 at Boutique Manchester. Known for its intricate beaded tapestry designs, the label is expanding further to encompass synthetic and tapestry pieces. Since launching in 2004, the brand has always aimed to off er exquisite quality with a high-end look at an accessible price. Th e label has managed to carve a niche for itself as a result of its distinctive evening bag brand, as well as its popular vintage and tote bags. Leko London is dedicated to being a sustainable supplier, and last year, it offi cially became a member of Sedex, an independent organisation for ethical supply chains.
BODENSCHATZD27+44 (0)161 430 8880www.aqueodesign.co.ukWith a passion for elegant materials, high-quality workmanship and timelessly classic design, Bodenschatz’s off erings are versatile enough for a host of activities, tastes and purposes. As there is a broad spectrum of styles to choose from, the collection is ideal for consumers who favour a chic, lasting handbag. Th e modern classic line runs from city bags, to business style pieces and elegant evening models. Whatever the shape, the meticulous handiwork and attention-to-detail is ever-present. Th is can especially be seen in the discerning choice of materials – chiefl y fi ne grain cowhide with a natural texture, vegetable-tanned leather, or soft nappa leather.
BOOT CANDYE27+44 (0)7702 564654www.bootcandy.co.ukBoot Candy is a newly-formed company based in the north-west. Designed for consumers who love to customise, the brand’s boot toppers are elasticised and feature an inner stocking, which holds the topper fi rmly in place – fi tting it sleekly to your leg. Th e intelligent, comfortable design means they can be worn with both tight and loose fi tting boots, heels and fl ats. Meanwhile the soft , snug fabrics also provide a cosy extra layer of warmth – making them the ultimate stylish and aff ordable winter warmers. All products are manufactured in the UK.
FUNKY FINGSB76+44 (0)1227 283482www.funkyfi ngswholesale.co.ukFunky Fings is an importer of truly eye-catching costume jewellery. Debuting at Boutique Manchester, a rather special new inclusion has been added to the collection line-up for the forthcoming season. Th e label is also looking forward to showing off the new stand, along with its eagerly-anticipated new range. Known for founder, Stef Atkinson’s choice of colourful, quirky designs, the autumn/winter 2011 selection is likely to showcase more bold and playful shapes, colours and designs.
MAARIA BA8+44 (0)7861 804585www.maariabs.co.ukIn conjunction with Shree Exports, Maaria B’s is a supplier of hand-made bespoke clutch bags and jewellery. With a vision for wholly original design, each piece is innovative with its own clear style. Due to the specifi c nature of the bags, and the bespoke quality of their design, the label is ideal for consumers with a specifi c personal taste or event to attend.
Shop online www.giftwarehouse.eu or
www.wholesalescarvesonline.com
Warehouse
See our comprehensive range of Scarves, Bangles and Handbags, view online or
visit our showroom
Open Mondays
10.00 – 17.00
and all other times
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Tel: 01159 461173 or 07764 352726
Email: [email protected]
Units 83/84, Trent Business Centre, Canal Street, Long Eaton, Nottingham NG10 4HN
Scarves from 75p eachBUY NOW WHILESTOCKS LAST!
WHOLESALE JEWELLERY SUPPLIER - UK AND EUROPE
WWW.LONDONROCKWHOLESALE.COM
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ROBERTA GANDOLFIE36+39 051 703410www.robertagandolfi.comRomantic, dynamic, independent – in the mould of contemporary women, Roberta Gandolfi handbags carry the narrative of femininity in their shape, colour and detailing. Each design feature is intricately planned to underline the model’s character; making each collection fresh. Capacity, versatility, and fine materials are the archetypal features of the label’s offerings. Always at the forefront of refined fashion trends, the company’s designs are brought to life using the world-renowned skills of Italian craftsmen. From the commencement of research, to the stage of material, leather and fabric processing, the bags are created with exquisite care and hand-finished to ensure that the products offer lasting high-quality.
NUOVA VARRIALE SRLD42 +39 0823 696565www.nuovavarialle.itItalian label Nuova Varriale’s handbags and accessories are indispensable, refined fashion keepsakes. Its easy, high-quality style allows it to lend panache to any ensemble, be it relaxed daywear, or glamorous evening dress. With over 30 years of experience in the leather industry, the Nuova Varriales professionals produce leather goods that are both classic and elegant. Always at the forefront of the freshest and most innovative trends, Varriale is renowned both in its home of Naples, and around the world for its productive and flexible structure. The label’s collection of handbags, wallets, belts and briefcases for both men and women are available in a multitude of models and colours.
KONTESSAE27+44 (0)161 430 8880www.kontessaccessori.itA team that combines creativity, experience and passion to create original bags and accessories collections, Italian label Kontessa spends a long time researching its influences. Whether used for function or fashionable purposes, the label’s offerings always have a wholly individual personality. Founded in 1930, and taken over in 1985 by Marisa and Simon, The company stands for the combined heritage of values, dedication and creativity.
BETTY BARCLAYD27+44 (0)161 430 8880www.aqueodesign.co.ukA new, lightness in shape and colour for the coming spring/summer 2012 mirrors the spirit of the season. With fresh open-work patterns, dainty shoulder bags and long strapped, cross-body bags, Betty Barclay is on trend for next year. The key to the brand’s success is its ability to combine relaxed chic with high-fashion luxury, as demonstrated by two of its forthcoming ranges. The classic shapes and fresh colours of the Isa collection embrace the spirit of spring, bringing down the boundary between business and leisurewear. Meanwhile, the Eva series takes influence from trend-of-the-moment, colour-blocking. Clean structures and subtle hues make this range a must-have look for the future season.
MISS SHORTHAIRB33+44 (0)1895 238922www.missshorthair.co.ukA supplier of scarves, bags, purses and other accessories, Miss Shorthair is committed to the concept of bringing something new, fresh and quirky into the fashion market. Craft ed with love, the dreamy pieces include charming pastel shawls with rosette motifs, and scarves with lacy crochet patterns. Th e selection of best-selling bags is similarly winsome, with diff erent cartoonish cat motifs on each design from the series.
DUECCI DI ANTONIO COLLONAD42+39 081 742 4242www.duecciguanti.itA fashion glove supplier based in Naples, the Duecci di Antonio Collona label is renowned for its fi ne Italian craft smanship, premium leathers and exquisite style. Th e brand off ers a striking and original collection of gloves in a variety of colourways and styles. With options ranging from trend-led leopard print designs to fi ngerless gloves, and luxury textured mittens to classic driving gloves, the selection is multifarious.
ACCESSORIES BY PARK LANEB96+44 (0)1423 868362www.parklaneonline.comAccessories by Park Lane supply fashion-led and sophisticated wholesale jewellery collections. Th e company’s off erings are divided into two distinct collections: a diamante range, and a fashion line. Th e diamante selection is personally chosen by the brand’s founders, combining top grade cubic zirconia with Austrian crystal for costume jewellery luxe. In the latest collection from this range, there are chunky rings featuring crystal gems. Th e trend-conscious selection off ers accessible bead and crystal chic for less formal occasions. Th e label takes into account the freshest crazes and catwalk cutting-edge when creating this array of baubles, ensuring that each piece is a season must-have.
PHUZE GLASS JEWELLERYA94+44 (0)7989 470044www.kaliberdesign.co.ukPhuze Glass Jewellery is a collection from Kaliber Designs. Available exclusively in the UK, the range includes cuff links, chunky rings, earrings and necklaces; with some pieces now including Swarovski crystals. Since 2000, Mexican glass artist, Orfeo Quagliata has been building the reputation behind the label, creating inventive work, from one-of-a-kind bejewelled pieces to home furnishings, custom objects and interior design features. Having worked with glass as a medium since the age of 12, he trained with Catalonian artist Jose Fernandez Castrillo at 17. Kaliber Designs also houses other global accessories labels, such as Tie-ups Belts and Mighty Tyvek Wallets.
WILEY ACCESSORIESC90+44 (0)1484 475800www.wileys.co.ukThe autumn/winter 2011 Juno range from Wiley Accessories is a selection of handbags that merge contemporary styles with a host of stylish details and features that are indicative of the trends and fashion movements of the moment. With a combination of tactile textures, chains, leopard prints, and structured satchel styles, the collection embodies all of the key handbag looks for 2012. Offering an array of bags that can take the wearer from the office to the dancefloor with ease, the label has created designs that fit the modern pace of life.
HOBO INTERNATIONALB37+4 410 263 6045www.hobobags.com Hobo is a lifestyle brand founded on the principles of creativity, originality and quality. With a passion for the past, and an eye to the future, this heritage-hip brand philosophy builds innovative design and purposeful function into each and every one of its signature products. The brand has also achieved something of a celebrity following, with stars such as Lea Michele, Julia Roberts, Ashley Greene and Taylor Swift seen toting the chic yet practical pieces. Hobo International handbags and small leather goods are available throughout the United States and the United Kingdom at both specialty boutiques and major department stores.
GIMME THAT THINGB34+44 (0)161 442 4120www.chicitafolksy.comManchester-based company Gimme That Thing was set up by jewellery designer, Amanda Robins. She has chosen to launch her vibrant designs on home ground at Boutique Manchester. The brand ethos is to offer unusual, affordable pieces made from fine materials sourced from all over the globe. Designs such as wire-wrapped earrings and cocktail rings are the label’s most popular pieces to date. Appealing to women of all ages, the jewellery combines the exotic and unconventional with fragile beauty. A highly personal collection designed for consumers with a taste for the original, Gimme That Thing believes that this show will be a successful début on the trade show circuit.
REDFOOT REVOLUTIOND36+44 (0)1706 873333www.redfootshoes.comRedfoot, the original folding shoe company, has returned with a collection that will take consumers from the heady days of summer to chilly autumn with ease. The shoes all feature unique patented split-sole folding technology, meaning they are durable, hard working and comfortable, yet fold completely in half. Small enough to fit into the tiniest of clutches, and light enough to carry anywhere, each pair comes complete with its own black storage pouch. The new range includes Disney-themed ballet flats, quilted ballet pumps, and pearl-embellished canvas shoes inspired by Gossip Girl.
There are many different ways to get your business online, either going through a designer or using a self-sign up service. In the past the self-sign up way of doing things was an option that many new businesses opted for, as it was a cheap way of getting their business online. The designs generally tended to be ugly and slow to load, until now…
ShopWizard.co.uk has invested three years, and over £500,000 in software development – and is now simply miles ahead of anything else available anywhere in the world.
The Social Networking revolutionTwitter and Facebook are part of the latest trend for marketing your business online. Social Media Marketing enables you to interact with existing and potential customers in a much more effective way than traditional marketing methods.You might love social networking yourself, but even if you are not remotely interested in having “friends on the internet” – your customers are. Social networking sites like Facebook and Twitter are making a huge difference to many e-commerce websites. Your competitors might already be doing it. And if they aren’t, they soon will be.
Teaching you how to integrate social networking tools into your e-commerce system and build your profile is beyond the scope of this article, but you can read some handy tips on how
to use social media to your advantage at www.ShopWizard.co.uk/SMM.
Your products need to look GREATMore and more people are using the convenience of the internet to shop around, and a a website that looks friendly, professional and trustworthy is hugely important. Remember, these people
have to enter their personal details and credit card information into your website. It has to look enticing. It must sell your products.Nothing sells products on the internet better than good pictures. Your distributor or dealers may have given you photographs, they are probably professionally shot so make sure that you use them, but remember that all your
E-commerce – the essentials for success
Barbara Aspin of SiteWizard shares advice on how to maximise profits through e-commerce for all retailers – from those just getting started with a website, to those who want to take advantage of their current online presence
“Nothing sells products on the internet better than
good pictures ”
competitors will also be using them. If you invest in a “light tent” (search ebay.co.uk for “light tent” – they cost around £20) you will be able to take stunning photographs of your products that nobody else will have. Make your site stand out from the crowd with the best product photos.
Many self-sign up e-commerce websites allow you to easily upload as many product photos as you like. Research has shown that the more product photos you have for each product, the more likely you are to convert those browsers into buyers. Not all solutions will re-size the images for you, so make sure that you choose a solution that will enable you to upload an image and automatically resize. This instantly creates thumbnails, and allows customers to zoom in to a highly-detailed image, it will also save you lots of time when you are busy running your online shop. Buyers love this function, as it enables them to see the product before purchasing it.
BloggingBlogging is a relatively new word that is derived from the phrase “web logging”. The best blogs
allow you to interact with existing customers, potential customers and the general public. You start each blog page with a chat about a product, give your opinions and use a chatty tone. It’s best to avoid sounding too sales-focussed. At the bottom of the page, people have the ability to post a comment back to you, (which can be moderated). Often, you’ll find that readers end up communicating via your blog and making comments about comments. All of this extra text and these extra pages will help your website get found in Google for more and more terms and increase the likelihood of people linking to your site (more on that later).
Make sure that your self-sign up website solution has an integrated blogging system, as it enables you to start taking advantage of this technology without the huge learning curve, it will also help to get your website picked up by search engines.
SEO – Search Engine OptimisationLong gone are the early days of the internet where the phrase “build it and they will come” was at least partly true. These days everyone talks about “driving traffic” to their website. This means getting as many targeted visitors to your website as possible, and the very best way to do that is via search engines, primarily Google.There is method behind what Google places at the top of its results and you can make sure that the techniques to achieve this have been
incorporated into the ecommerce solution you opt for. There is no ‘magic bullet’ that guarantees you will be found on the first page of Google but one effective suggestion is to ensure that you get good quality incoming links to your website (i.e. getting other people’s websites to link to yours).
“The best blogs allow you to interact with existing customers,
potential customers and the general public.”
For a full guide to blogging, details on how to enhance your Google ranking, and much more about e-commerce, take a 15 day free trial of ShopWizard. Visit www.ShopWizard.co.uk/attire.
Barbara Aspin is the business development manager at SiteWizard.co.uk. She has 10 years experience within the website design industry. SiteWizard.co.uk has been trading for 15 years and has designed websites for thousands of companies. She can be contacted on +44 (0)1622 200 045 or email [email protected] for more information.
Websites
What was the aim of Buba London when it was first established?Euan and I first crossed paths 10 years ago, but only really met whilst travelling in Goa, and have been inseparable ever since. It was at that point, and in those surroundings, that the ethos and identity of Buba was born.
Our original ambition was to produce beautiful hand-made and finished accessories, incorporating traditional handicraft techniques such as whip stitch, Ari embroidery, (a method indigenous to Gujarat in India) with familiar methods, such as crochet and macramé.
The originality of Buba London lies in the relationship between the artist and his materials, and then the creation of timeless pieces. The promotion of artistic tradition and handicrafts is central to the label’s philosophy. Combining techniques in extraordinary ways, and applying them to unusual materials allows for a continuous flow of fresh ideas, and new, one-off design pieces.
Buba London’s signature mark is the use of crochet and whip stitch. Beads and sequins often form the main ingredients in these one-of-a-kind pieces. Hand embroidery is the main form of embellishment, making the final product
breathtakingly ornate. Semi-precious stones such as pearls, rose quartzes, opals, as well as gold and silver beads are part of the crochet tapestry, enriching these unique works further.
How were the initial products developed, and what was the response to the first collection?Initially, everything was hand-made by Euan himself, and then a small team of artisans in India worked on the designs. The first responses that we received from shop owners and those in the retail market was overwhelming — they were so positive about our work.
What challenges were overcome when the company was starting out?Euan and I were about to have our first child when Buba launched in 2002. I was due to give birth the same day that London Fashion Week ended. This was a challenge in itself, as we didn’t think that our brand would take off as quickly as it did. I remember him calling to tell me to hurry up as Barney’s and Neiman Marcus were fighting on the stand, as they both wanted to order. I turned up to help, asked which one was first, and they began squabbling again. I had to remind them that I was due any day, and could end up having the baby right there on the stand, so they should just get in line (which they did).
We took £300,000 of orders in three days which far exceeded our initial cash flow restrictions. Unfortunately, we then had to ‘pick-and-choose’ and ask some shops to pay a 30 per cent deposit — we just didn’t have the funds to produce the collection. We didn’t have the infrastructure in place, but were determined to get orders to customers on time and in high-quality condition.
Another teething problem was with the production company that we had chosen. They did not produce anything in dark brown leather
that year, as the manager of the factory decided to use the money forwarded for this to buy himself a new car. Understandably, this was the last time we worked with this company and we went on to set up our own factory.
What sets Buba apart from its competitors?This is a hard question to answer, as no one designs anything along the same lines as us. We have always used leather, embroidery and high-end materials; and made sure that our bags are not mass-produced. There is a bag for everyone, at any time in all of our collections. We’re very different from other labels in the sense that our offerings aren’t seasonal.
How important is the location and history of the company to its success?It’s of the utmost importance to Buba London. If we weren’t able to work with such amazing artisans we would not have a company. No one else can do what they do, as they use traditional looms to make the exquisite embroidery.
Lesley Silwood is one half of Buba London’s founding creative duo. Here, she tells us how she and Euan McDonald’s relationship blossomed from a romance into a partnership both in life and business
Buba LOVE
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Profile
How has Buba London’s product offering changed over the years and how would you describe your current collection?We first started using the traditional hand embroidery techniques with simple thread embellishments, which created a look akin to Chinese silk shawls. Now we use more modern materials, such as crystal and beads, creating layers of stones and texture. The Buba London collections have moved from being bohemian and fun, to being more stylish and sophisticated.
How often does Buba launch new lines?New lines are launched twice a year, and debuted at London Fashion Week.
What are the current best-selling designs and tell us about the recent campaigns?The Fan Travel Bag is one of our favourite bags in the collection at the moment, and is also the best-seller in the range right now.
We work a lot with up-and-coming photographers and stylists from a variety of backgrounds, and we are always thrilled to see how the Buba vision can be incorporated into any scenario.
Which trade shows do you attend and which one works best for Buba?London Fashion Week and Premiere Classe, Paris. We find Premiere Class to be successful every time, due to the amount of international buyers attending.
When was the website launched and how does it support the business?Our website was launched at the end of March this year, and functions as an e-commerce site that is adaptable to both retail and wholesale clients. This allows overseas customers to shop and place orders at leisure.
TIMELINE OF BUBA LONDON
2001: Lesley and Euan meet
2002: Buba London brand launchedThe label is given New Gen sponsorship by Topshop
2003: Buba shows their first collection in Paris and Milan
2004: The Fairy bag becomes a huge success in New York
2009: The company releases the Buba clothing line
2010: A Buba London homeware collection is débuted
2011: The label collaborates with a new jewellery brand, Cabinet Studios, to create a C4B jewellery line
2012: Sandals and basket designs will be included alongside Buba London’s future selections
ContactEuan McDonald and
Lesley SilwoodCompany Directors
+44 (0)1932 770055www.bubalondon.com
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63 Cutlers Road, South Woodham Ferrers, Chelmsford, Essex, CM3 5WA | Tel: 0844 556 5530 | Fax: 0844 556 5531 | [email protected]
Summer shoes
Noë, www.noepumps.com
Step into summer with our pick of next season’s footwear
Walking on
It’s aSTACK
UPWalk tall in daytime-friendly wedge heels and espadrilles
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4 61. J Shoes: +44 (0)1858 468123 or www.jshoes.com; 2. Beyond Skin: +44 (0)845 373 3648 or www.beyondskin.co.uk; 3. Rieker: +44 (0)1858 41414 or www.rieker.com; 4. Love From Australia:+44 (0)1604 239157 or www.lovefromaustralia.com; 5. Jacobson Group: +44 (0)1706 212513 or www.jacobsongroup.co.uk; 6. Bourne Shoes: +44 (0)1482 334590 or www.bournecollection.com.
Holding
Stand out in strappy shoes, peep toes and classic heels
COURT
1. Noë: +32 2 3057729 or www.noepumps.com; 2. Van Dal Shoes: +44 (0)1603 426341 or www.vandalshoes.co.uk; 3. Riva: +44 (0)1603 488 108 or www.rivashoes.fsnet.co.uk; 4. Bourne Shoes: +44 (0)1482 334590 or www.bournecollection.com; 5. Finsk: +44 (0)7894 904315 or www.finsk.com; 6. Esska: +44 (0)208 811 1155 or www.esskashoes.com.
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Summer shoes
1. Emu Australia: +44 (0)207 713 2081 or www.emuaustralia.com; 2. Glass Footwear: +44 (0)1277 623483 or www.glassfootwear.co.uk; 3. Cleo B: +44 (0)207 824 8666 or www.cleob.com; 4. Beyond Skin: +44 (0)845 373 3648 or www.beyondskin.co.uk; 5. J Shoes: +44 (0)1858 468123 or www.jshoes.com; 6. Aspiga: +44 (0)1264 738862 or www.aspiga.com.
EasySTREET
Set the pace in comfortable yet chic flats and sandals
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www.a-keles.com07979 947 209
A Keles
With an ethos like “alluring and functional”, it’s no surprise that Oilily’s new Travelbag collection stands out from the crowd, with a charming collection of cases, weekend bags, laptop bags and vanity cases in bold prints. With red, blue and brown colourways in the characteristic fl oral Ovalton pattern, each piece is fi nished exquisitely both inside and outside, with the company’s trademark address labels. The latest collection also includes a selection of trolleys. Ideal for short business trips and overnight stays, the small carry-on piece has a number of storage compartments for important documents and all travel necessities. Meanwhile, the XL design will allow travellers who prefer not to travel light to carry their whole wardrobe with ease, thanks to its spinner wheels.
Oililywww.oilily-world.com
Briggs-Riley’s sleek nine-piece Transcend line of luggage strikes a clear balance between elegant travel and relaxed functionality, with an all-new lightweight look. Now available in black as well as the original Sunset shade, the case set is following the current suitcase diet trend, with each piece having had between fi ve and seven per cent of its weight shed for a more effi cient, ergonomic design. The cases have a repositioned quick-release strap on the exterior, making it easier to add a bag. With the handles now made out of neoprene, they are mouldable, making carrying more comfortable for long-haul travellers.
Rimowa’s Topas Titanium collection is made from titanium aluminium, and consists of an array of styles, from bijoux beauty cases to sturdy cabin trolleys. Robust and durable, luxurious and sophisticated, the elegant range comes with a with a high-quality poly-jacquard interior in a complementary classic brown shade. Meanwhile, the body, lettering and wheels refl ect the suitcases’ high-tech materials. With two new intelligent details added to the design, transport is made easier, and the new divider system is variably adjustable. No matter how full the luggage becomes, the contents can be fi xed with straps and fasteners, ensuring that fragile cargo remains secure.
Rimowawww.rimowa.com
Established in 2008, Picture Case was born out of the founders’ desire to make travel goods more attractive, identifi able and interesting. With people now having to use ribbons, labels and tape on their suitcase to be able to spot
them on the airport luggage carousel, it made sense to create an original range of highly-distinctive pieces. Three years on, the Cuties and Pals range is being extended, with a new P-Rex dinosaur character joining the menagerie of child-friendly cases and rucksacks, which includes the popular Cazbi Bee, Cubbi Seal and Cheri Panda models.
Picture Case
www.picturecase.co.uk
Getting carried awayStylish luggage that stands the test of time and long-haul journeys will always be in demand. Here is a selection of the best designs on the market...
Briggs-Rileywww.briggs-riley.com
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This season sees the launch of the fi rst Archer Adams collection of weekend bags, and the label is proud to have created its début range using exclusive Holland and Sherry Harris tweed. With an option of three rich tones including Burnt Orange, Bitter Cherry and Storm Purple, the range is the ultimate luxury weekend accessory. Manufactured in the UK with the highest quality English bridle leather and hardware, the pieces are sizeable enough to fi t a week’s capsule wardrobe and necessities, yet small enough to slip into the aeroplane’s overhead compartment with ease.
Wonderweavewww.wonderweave.ie
Holiday-makers who want to set sail in old-world style need look no further than Wonderweave’s latest colourful retro designs. The Steamline range juxtaposes shapes and strap detailing reminiscent of years gone by with the hottest shades of the season – zinging orange and fuchsia pink. The glamorous pieces are hand-crafted and leather bound, with the larger designs featuring discreet trolley wheels. Each case is protected by a combination lock, and the smaller styles can be transformed into jewellery boxes or handbags with the adjustment of a detachable strap. The ultra-chic and endlessly-popular Editor series comes in both Carry On and Stowaway sizes, whilst the urban Stylist luggage comes with removable interior washbags.
Characterised by Swiss-inspired engineering and design, the Spectra collection from Victorinox combines lightweight durability with 360 degrees of weightless movement. The suitcases feature an abundance of functional packing space, making the luggage easily adaptable to suit individual needs. Combining eight wheels with a dual-trolley handle system, the case accommodates a wide range of weights, whilst still offering a comfortable grip for travellers of all heights. The remarkable strength-to-weight ratio of the Spectra model ensures that quality and durability are still synonymous with the Victorinox brand.
Inspired by Balinese colours and textures and British dynamism, Lilifi was established in 2008. London-born Kate Reardon’s vision has shaped a distinctive collection of handbags, rucksacks and laptop cases that combine understated design with exquisite craftsmanship. Luxurious materials and quality infuse each piece with a highly-personal appeal. Whether lugging the laptop to the offi ce, or rushing to the airport for a mini-break, the laid-back elegance of the leather pieces will ensure worldly sophistication.
Lilifi www.lilifi .co.uk
Victorianoxwww.victorinox.com
Archer Adamswww.archeradams.com
Travel goods
Many e-tailers take great care in setting up eye-catching and accessible websites, but often forget to afford the same attention to their fulfilment system.
Whilst the website is the first point of contact with customers (and therefore important in terms of ease of use and attractiveness) such attention to design detail and usability is rendered useless if the underlying fulfilment system is not good enough.
An unreliable fulfilment system can not only impact on your customer base, but can also harm the business. All e-commerce businesses know that customers are infuriated by poor delivery. But imagine the additional difficulties caused by stock levels not being correctly updated or items being incorrectly tracked through the process. A robust and effective fulfilment system is essential to the growth and success of any fledgling e-commerce business.
Broadly, there are five key elements that are essential for an effective fulfilment solution. These are:Accuracy: The fulfilment system covers a lot of different stages, from the point that the order is created to the point of despatch. The system needs to update at the completion of each stage to ensure that (for example) stock levels are recorded and correct costs are applied. The system also needs to be integrated into the despatch and shipping stages, so that the correct labels are generated.Trackable: To ensure that the fulfilment process runs smoothly the whole system needs to be trackable, so that the time of each stage is recorded and each item can be traced at any stage. In this way, any processing delays can be easily identified and dealt with.Ease of use: The system needs to be easy to
use so that reports can be easily generated and accessed and warehouse operatives can quickly obtain the information they require.Flexibility: The system is also likely to need to incorporate systems of different carriers. It is also beneficial if the system can consolidate orders to reduce shipping costs. Many retailers now leave a ‘window’ after the order is placed and before the fulfilment process starts, so that if the customer comes back to purchase another item, these can be sent in just one package. This is not only convenient for the customer but it also reduces shipping costs.Returns: The system also needs to be able to handle the return of items; this includes the entire end-to-end process, from receiving the customer’s request, to successfully transporting the goods, to integrating them back into stock levels. A good returns system is something that many companies can forget to implement. If customers find it difficult to return goods, it’s very likely that they may look to a competitor next time.
These elements are key, but businesses often make the mistake of trying to offer too much. Many e-commerce companies feel they have to provide several delivery options to customers. In fact, these may not be necessary. Research has shown that the majority of consumers favour a standard delivery option and it may be better to perform a standard delivery well than to try to implement various different options which are poorly managed.
For some companies, outsourcing the fulfilment process is proving to be more practical than taking on the task in-house. Outsourcing fulfilment allows companies to avoid a range of large costs including premises, staff, and the implementation of new technology systems.
Outsourcing fulfilment enables companies to concentrate on producing a good website and online shopping experience. This is proving to be an attractive option for businesses of every size.
Small companies should not assume that a third party provider would not meet their needs. In fact, depending on the business location and the number of shipments, it may be possible for the service provider to assess and compare several different suppliers which can result in cost savings. For many logistics solution providers, it will depend on how easy it is to collect the shipment. A good supplier will tailor its services to the individual client and put together bespoke solutions for businesses of all sizes.
Whether fulfilment is handled in house, or handed to an expert third-party provider, it is essential to make sure that distribution solutions meet customer expectations. The system needs to flow so that deliveries arrive when and where expected – every time. Whilst the website needs to be efficient, the fulfilment system is critical. Any failure will impact on distribution, which in turn will impact on customer loyalty and, ultimately, on the bottom line.
How to set up an effective fulfilment systemPaul Galpin of P2P Mailing examines the key elements of a successful fulfilment system and how it can be implemented.
Paul Galpin has over 16 years experience in the Express and Mail industry. In January 2009, he played a key part in the establishment of P2P Mailing and assumed the role of Managing Director. A third party logistics solutions provider, P2P Mailing has quickly developed a significant presence and enviable reputation for providing innovative and flexible solutions to the e-commerce sector, forging successful partnerships that include many large mail order businesses.
AATel: 020 8766 6466www.alexanderthurlow.com
Unit 4, 1-7 Ernest Avenue, London, SE27 0DQ
Fashion JewelleryStock Available Online
Est 1949
Jewellery trends
Get ahead of the rest of the fashion pack with the key jewellery trends for 2012
Gaby’s, www.gabysfashions.com
Jewellery trends
The golden
Geometric shapes, Art Deco motifs and ‘70s
bohemia combine for a quirky retro style
Sarah Angold presented her third range of mathematically-inspired jewellery at London Fashion Week last month. This season, the designer’s architectural style of layering and graduating forms takes influence from the London skyline and the geometry of construction sites. Her fascination with material innovation is evident in the studio’s imaginative use of laser-cut acrylic, non-precious metals and industrial fastenings. This multi-disciplinary approach to structure and materiality is something which Angold explored further through a catwalk collaboration with womenswear designer David Koma. For more information, visit www.sarahangold.com.
Martine Wester, www.martinewester.com
A British heritage brand that blends up-and-coming trends with vintage motifs, Rosie Fox is known for its statement retro designs. The label continues in this vein with decadent ‘70s luxe, animal motifs and golden era glamour for autumn/winter 2011. The collection combines multi-hued faux fur, oversized drop earrings and bold bangles for a decorative look. The colour palette ranges from muted complementary greys to rich jewel tones such as amber and cobalt blue. Hallmark details of the brand remain mainstays, particularly ivory pearl pieces, crystal hair jewellery and elegant bejewelled cuffs. For more information, visit www.foxjewellery.com.
This month sees jewellery designer, Sonal Talgeri-Bhaskaran introduce an all-new range of pendants, Divine Deco. The juxtaposition of industrial forms and Hindu symbolism in luxuriant golds, silvers and bronzes is characteristic of her alternative vision of east-meets-west. Combining golden geometric shapes with her Indian heritage, she creates a wholly original selection of necklaces. Sonal will officially launch her label in spring 2012. For more information, visit www.easternmystic.com.
Award-winning label Emma Chapman Jewels unveiled its autumn/winter 2011 collection at IJL last month. Exotic, tribal and spiritual, one of the standout pieces
is the Lakshmi Lotus pendant, in luminous Turquoise and Crysophase, with detailed hand-carved grain work inspired
by Lakshmi, the goddess of beauty and wealth. The Arabesque Gypsy Chandelier earrings in Blue
Apatite, Aquamarine and Smoky Topaz are another highlight of the gold vermeil selection. Made by master craftsmen and stonecutters in her Jaipur workshops, the collection evokes the mysticism and luxury of the ‘70s. For more information, visit www.emmachapmanjewels.com.
A New Collection
of Shamballa
bracelets
for 2011
Shamballa by defi nition is the centre of ‘essence of all things’
All pathways and traditions lead to ‘Shamballa’ where Shamballa
energy is the origin and destination of the human spirit
Our range is created in leather with Silver Pave Diamond Beads,
Black Onyx, Amethyst, Swarovski crystals and other semi - precious stones
All have a friendship style fasteningOne size fi ts all, Unisex
Voyager Innovations PO Box 246, Chesterfi eld S42 5YS01246 454937 or 07970 669442
email: [email protected] - www.jellywatch.co.uk
VISIT OUR WEBSITE NO MINIMUM ORDER
AZTECATRADING
020 8761 3146
Email: [email protected]
HAZEL ATKINSONJEWELLERY LLP
‘NATURAL SELECTION’
tel 0115 9586183 | www.hazelatkinsonjewellery.co.uk
Handmade in the UK
tel 0115 9586183 | www.hazelatkinsonjewellery.co.uk
Handmade in the UK
Jewellery that touches your senses. Soft and organic
forms clinging to your skin. Will give you a stunning look.
A collier for the beautiful moments in life!
www.tezer-design.deUK contact:
Sharon Acton 07774 928045
Jewellery trendsJewellery trends
Paint it BLACKGothic crosses, gleaming Onyx and layered textures are fi tting accents for the grunge aesthetic
With infl uences as diverse as Surrealism and Japanese Manga, Maria Francesca Pepe has created a collection that embraces the avant-garde. The designer uses a variety of unexpected materials including organza, leather, pearls and safety pins to embody the modern Gothic romance aesthetic. Elements of ceremonial grandeur and religious iconography are melded with delicate lace and feminine crystals to make for a design focus that is reminiscent of vintage glamour as well as telling of the dark ferocity of contemporary high fashion. For more information, visit www.mfpepe.com.
Elvira Sazesh uses unconventional and contrasting materials, such as butter-soft suede, tough leather, silk rope and metal to create a statement look with a catwalk edge. For her latest collection, Swarovski crystals are added to the mix for a glam-goth look, with dramatic impact. The highly textured hand-crafted pieces can be worn alone or layered for effect. The new line is called Tribaluxx, and is inspired by everything from African tribal culture to ‘80s glam-rock. With a combination of intricate black suede and metallic necklaces and simple triple cross bracelets, each piece of jewellery is designed with true individuals in mind. For more information, visit www.elvirasazesh.com.
Mounir London, www.mounir.co.uk
Melissa Curry strives to express diversity and a myriad of distinctive cultural vernaculars through her designs. Known for her audacious use of materials, the designer’s new line, Lola incorporates leather and precious metal with symbolic imagery, including crucifi xes. She has worked with Irish craftsmen to create a strong and organic design-led collection, with structured leather pieces capped with silver and gold, for a selection of sculptural one-of-a-kind cuffs, bracelets and other accessories. For more information, visit www.melissacurrydesign.ie.
Known for designing high-end costume jewellery, Kleshna’s take on Art Nouveau has resulted in an elegant jet necklace with fl uid lines and sparkling dark tones. The Chrysler necklace and bracelet use layered chain, which echoes the elegant fanned top of the landmark New York City skyscraper. The fi ne Haematite smoked chain is starkly contrasted with the crystal roundel columns that sweep down each side of the piece, to create an elegant evening look, which can be dressed up or down. For more information, visit www.kleshna.com.
Artisan Life has just unveiled its fresh Oro range. Inspired by original Columbian artefacts that represent a wide range of cultures, the collection aims to preserve the heritage of indigenous tribes in Columbia, by drawing influence directly from 500 year old exhibits in the Gold Museum of Bogota. Each piece of the range is hand-made, using a metal compound plated with 24kt gold. An array of semi-precious gemstones give the designs vibrant colour, with Moss Agate, Jasper, Aventurine, Black Onyx, Rose Quartz and Unakite making an appearance in the necklaces, bracelets and earrings. For a contemporary slant, the label teamed up with world-renowned Colombian jewellery designers such Nuria Carulla, Tatiana Granados, Mariana Shuk and Claudia Vallejo. For more information, visit www.artisanlife.co.uk.colour
Sherbet brights, tactile forms and playful details create a tropical melting pot
The Constructivist collection from Katherine Bree was inspired by Eduardo Paolozzi mosaics, the Russian Constructivist art movement, mechanics and architectural forms. Chunky collars, cuffs and bold earrings make up one aspect of the range, whilst delicate pieces referencing electrical components and mechanical structures reflect the other side of Bree’s design aesthetic. The hard graphic edges are softened by the texture and shape of the natural stones used. There are two colour palettes in the semi-precious jewel collection, with the Steel collection comprising gems such as Fiery Grey Labradorite, Blue Sodalite and Amethyst; whilst the Earth jewellery combines jet clack Agate, Tiger’s Eye and Lapis Lazuli. For more information, visit www.katherinebree.com.
The Arctic Fox line by Claudia Bradby combines natural elements, such as fur and feathers, with wintry silvers and muted sepia stone shades. The demure collection comes to life with the playful ethnic detailing of the feathered earrings, the highlight of the collection. Appearing like miniature dreamcatchers, they evoke next summer’s Navajo trend. The designer’s jewellery reflects her love of travel, and she expresses her wanderlust through her globally-inspired gems. For more information, visit www.claudiabradby.com.
Set up by two sisters – Disha and Eisha – who both have previous experience in the fashion industry, this line of crafty fabric-based jewellery is a celebration of Indian textile heritage. The designers love to experiment with materials and traditional techniques. The current range works on the idea of ‘dye-tie’ and varying textures, which makes for a contemporary, spirited look. For more information, contact [email protected].
Martick Jewellery, www.martickjewellery.com
Jewellery trends
Thomas Sabo’s Charm Club Collection features classically symbolic charms, making ideal accents for a chic daytime look, or a winsome evening detail. The elegant selection of gems has broadened for winter, with 46 new motifs to choose from. With cultivated freshwater pearl and diamond trinkets for effortless class and romantic heart and fl ower emblems now available, the designs take into account all tastes and aspects of femininity. With charms featuring everything from acorns to Cupid, the varied collection is a totally modern take on the classic charm bracelet. For more information, visit www.thomassabo.com.
SugarcoatedFloral forms, feminine gems and winsome trinkets evoke a truly girlish charm
Fiorelli, www.geckojewellery.com
Gaby’s new collection features large crystals, cuff bracelets, fi ligree spiders and futuristic fl owers. Silver dominates the key themes, with clear crystals, an abundance of pearls, dark metallic fi nishes, and glamorous animal prints. Ladylike gold fl ourishes are found in an antique shade, working with the elegant olive and brown palette for autumn. Stone and pendant shapes are sculpted, smooth or hand-woven in intricate patterns. More multi-strand chains have been introduced for a more dramatic look. Each piece is carefully considered in terms of proportion, shape and colour combination to ensure that the style will achieve maximum impact, whilst maintaining a distinct air of feminine class. For more information, visit www.gabysfashion.com.
Jewellery trends
Bulatti’s autumn/winter 2011 collection features a sophisticated collar set, complete with a Swarovski crystal. Totally attuned to the upcoming season’s appetite for screen siren glamour and statement jewellery, the beautifully-set piece is a highlight amongst the Dutch label’s 200 winter designs. Every piece in the range is designed and manufactured in-house, ensuring the jewellery’s one-of-a-kind status. Each piece is available in bronze or old silver. Synonymous with wearability, quality and style, Bulatti was established 27 years ago, and has continued its success by maintaining an aesthetic that is timeless and totally their own.For more information, visit www.bulatti.co.uk.
Manchester-based brand Bedazzled has launched the popular French jewellery label Ikita this season. Consisting of high-quality, one-off designs, the collection includes multi-tonal pieces made from enamel, faceted acrylic stone and sparkling diamanté set against dark gold base metals. With a strong focus on rich autumnal tones, such as deep red, gold, amber and green – the pieces are ideal accompaniments to the mixed textures and luxurious fabrics found in the winter season’s womenswear collections. Bedazzled work closely with Ikita on the collections, and are proud to be the exclusive UK wholesale distributor of the range. For more information, visit www.bedazzledwholesale.co.uk.
Tell me a bit about how Daisy Roots was started and what your involvement has been/who you’ve worked with? Daisy Roots was established in 1995 by Victoria Darby. She formed the company
aft er being unable to fi nd British-made soft -soled leather shoes for her children.
I joined the company in 2000, working part time as Administrator and Order Processor having moved to Northamptonshire from Yorkshire with my husband and two children. It was in that year that Daisy Roots moved to its current premises, Th e White House in Brixworth.
By 2003, the Daisy Roots brand was well-established, and we were supplying 400 UK retailers, both independents and high street names. In addition to this, we were also starting to develop the own-label side of the business for big name brands.
Victoria Darby sold the business in 2005 to Paul Jordan, and I became Production Manager. By 2006, many of our larger customers had turned to China – lured by the attraction of cheaper products and higher profi ts. It was during this time, that we felt that Daisy Roots had lost its way somewhat. Times were tough during this period, but thanks to the dedicated work of our staff , we slowly started to turn a corner. In 2008 the opportunity to buy Daisy
Roots arose, and as I was now General Manager, I just couldn’t say no!
Since then, we have been investing and working very hard to re-establish the brand name within the quality gift market. Although the majority of our customers are small independents, Daisy Roots is fast becoming the name in the own-label market for quality retailers, such as Russell & Bromley, Charles Clinkard and Green Baby. Over the last three years our export business has increased four-fold, particularly from the Far East, as customers there want quality British-made goods.
What was the aim of Daisy Roots when it was fi rst established?Th e aim was to fi ll a much-needed gap in the market, namely British-manufactured soft -soled leather shoes.
How were the initial products developed, and what was the response?Like so many small companies, we called upon friends and staff with children to help out. We gave them prototypes to test and asked for feedback on the designs. Th e response was great, and confi rmed that there was a market for our little booties.
What challenges were overcome when the company was starting out?As is the case with the majority of fl edgling
businesses, cash fl ow was a big challenge. Because we were a new company, buying the raw materials up front was diffi cult until we managed to get credit with our suppliers. Our other big challenge was establishing our name in a national market.
What sets Daisy Roots apart from other baby accessories companies?Customers, whether trade or commercial, oft en comment on the diversity of our range. Th ey love our original designs and the diff erent textures we use. Our current designer, Sian Ball, has worked with us for three years and people are always saying what lovely designs we have.All the leathers used in our designs are certifi ed chrome-free, and because the leather is coloured using vegetable dyes, it’s eco-friendly too. We heat-emboss all of our shoes with the Daisy Roots brand name on the sole too.
We believe in traditional customer service and are regularly thanked and praised for the way we interact with our customers. We always try to go the extra mile whenever possible!
How important is the location and history of the company to its success?Location is one of our biggest selling points, particularly for the export side of the business. Th e business is based in Northamptonshire – the heart of traditional shoe-making country. Our location provides us with a wealth of experience and this is refl ected by the staff who work at
Managing Director and owner of Daisy Roots, Sonja Hodgson discusses the growth of both the business and her role within it over the past decade
Daisy Roots. All of our shoes are hand-made here, by staff from the villages around the head offi ce in Brixworth.
How has the product off ering changed over the years, and how would you describe your current selection of booties?We have more than doubled the amount of designs we off er our customers. Th e current shoe collection includes some great seasonal additions, and an expanded range of gift sets.
What are the current best-selling designs and tell us about the recent campaigns?At the moment, Daisy Roots’ best-seller is the Tractor (a red tractor on navy leather), which was one of our very fi rst designs for boys. For girls, the current best sellers are the white leather ballet shoe and a white leather shoe with a three hearts motif. Th e company’s most recent PR campaign has revolved around our new gift sets, and we’re gearing up to launch a selection of Christmas-themed shoes too. Which trade shows do you attend and which one works best for Daisy Roots?London’s Top Drawer – both Spring and Autumn, the Spring and Autumn Gift Fairs in Birmingham and Harrogate Home & Gift . We enjoy doing the shows, as we love to meet up with current customers and also meet new ones too!
When was the website launched and how does it support the business?Th e original website was launched in 1999. As well as enabling us to inform customers of our new designs and launches, it also acts as an online shop. Customers are able to join the Daisy Roots online community by signing up for our tweets or joining us on Facebook.
What have been the key milestones in Daisy Roots’ history?Since joining the company 11 years ago there have been several, but I guess for me it was achieving my dream of buying the business in 2008. Th is landmark would be followed closely by the point that we began developing Daisy Roots as an international brand through our export business.
How do you view the current market and what trends, both in product and in business, do you see emerging over the coming months?Like all small to medium sized companies, Daisy Roots is fi nding the current market challenging, but we feel fortunate to have a loyal customer base, and we work hard at maintaining this. With the Olympics next year, I suspect that we’ll see more sport-related designs, but Sian always keeps the future designs a closely guarded secret.
What are the future plans for Daisy Roots?We’re hoping to develop the own-label side of the business further, in particular, we want to continue creating shoes to go with clothing products. We would also like to continue to expand the export side of the business.
TIMELINE OF DAISY ROOTS
1995: Victoria Darby forms Daisy Roots
1999: Th e website is launched
2000: Th e company moves to its present home in BrixworthSonja Hodgson joins Daisy Roots as Administrator
2002: Th e company wins 2nd place in the Best Website category at the Business Awards
2003: Now well-established, Daisy Roots supplies baby accessories to over 400 UK retailers
2005: Victoria Darby sells the business to Paul Jordan
2007: T-shirt and shoe gift sets and nursery shoes are introduced
2008: Sonja Hodgson buys the company from Paul Jordan Daisy Roots signs a licence with Sarah Jane to create leather bibs for the Myleene Klass line Sian Ball joins the company as Head Designer 2009: Th e new-look website is launchedDaisy Roots starts to develop the export side of the business Th e company signs licence with Anderson Publishing to create Elmer Shoes
2011: Daisy Roots awarded Baby Footwear Supplier of the Year by Media Today Online
ContactSonja Hodgson
Daisy Roots+44 (0)1604 880066www.daisy-roots.com
Is there anything else we should know?I’d like to share with you a comment a recent customer gave us, which for me sums up our products: “Daisy Roots have been the staple item in my sons’ wardrobe; the fi rst pair we bought (with racing cars) has lasted nine years, each of my three sons has worn them. Th ey are great for keeping socks on, and the initial stages of crawling and fi rst steps. Th ey are as essential to my boys as handbags are to me. I love them!”
Profi le
Boutique owner and designer Cleo Barbour explains why her boutique is a great platform for her shoe collections, and where she sees the label taking her in the future
What is your career background before opening the boutique?I launched my footwear brand CLEO B in 2009, after doing a series of lengthy internships with shoe designers based in London and Italy. In
March 2010, I opened the CLEO B flagship boutique in Belgravia.
What prompted you to launch the business?It has always been my personal dream and career goal to design shoes for my own brand, and sell
them in my own boutique, so this has always been in the pipeline for me! I always wanted to have complete creative ownership of my work at every stage, and having a label and boutique allows me that privilege.
How did you decide on the premises, location and concept of the shop?The shop is a mini-flagship where customers can come and experience the brand. It’s also where we can learn from them about their tastes and favourite pieces directly. The location is more of destination, and there is an affluent crowd living
and shopping in the area. The premises are ideal, as they also have the space to include an office, as well as my basement studio.
What accessory lines and labels do you stock, and how does this support the rest of your product offering?As it’s a boutique that I’ve set up to showcase and sell my designs and present my collections, I only stock my own footwear and a few of my own accessories, such as clutches and shoe clips.
How would you describe the presentation of the shop?The layout and styling of the shop space changes each season, in keeping with the theme of the collections. They are artistic concept displays, almost like mini theatre sets. For example, last season the collection was called Magicland, so we transformed the boutique into a magical wonderland – with shoes hanging on a gold tree; huge chiffon pom poms in the window; as well as a hand painted horse drawn carriage.
What do you consider to be CLEO B’s core customer base to be?My core customer is made up of 25-40 year old women looking for a highly original, good quality, wearable and fashionable product. My
Footloose
Retailer interview
price point is not ridiculous like many high end footwear brands, which fits the fun and colourful aesthetic of my designs, and ensures that my products are accessible to the appropriate market.
How important is product knowledge and customer service in store?Awareness of product and customer needs is something that is of paramount importance. Here at CLEO B, we all know everything about the shoes, as we’ve worked with them throughout the production process all the way up to the retail environment. We know how the lasts fit, and what styles to recommend to different people. We try to make the customers feel very welcome, and always aim to create a relaxed and friendly environment for them.
How important is an online presence to your plans for the business?Ensuring that CLEO B has a prominent online presence is vital to the business’ growth. The website needs to be inviting, so that the customer is made to feel that they can’t leave without the experience of purchasing! I believe that online retail is all about the luxury experience of having something wrapped up and delivered to your door. How it makes the customer feel from the moment that they click to purchase; right up until they open the packaging when their purchase arrives. This is why we are currently re-branding and launching a new e-commerce site.
Do you run any special events to attract new customers?Yes, we regularly run special event nights in the shop — the most successful ones are when we invite small groups from companies to come and shop at leisure, with champagne and a discount.
Who would be your ideal customer for the boutique, and why?My dream customers would be up-and-coming musicians and actresses. I would love the opportunity to accessorise someone who’s on the cusp of making it big in the entertainment world, and be able to say that we were among the first to have our shoes worn by them.
What has been your proudest moment since opening the shop? The most exciting and memorable moment since opening was when I chalked a huge Valentine’s Day mural on the pavement outside the shop, and we chalked footprints all the way down the street, going into different shops. It stirred up the other residents, but made the street look amazing. I was proud of our efforts!
How do you view the current state of the economy and retail market?To be honest, the current outlook isn’t great. However, I launched the boutique once the recession had started, so I have no real frame of reference. I don’t think attitudes in retail are
very optimistic right now, although I’m staying positive about the future. My experiences have been daunting but exciting, and all totally worth the risks so far.
What advice would you pass onto other fledgling retailers?You have to be bold, different and daring. It’s essential to stand out, especially in the current economic climate. Positivity is another vital attribute. I believe that positive energy draws people in, like a magnetic force.
What are your future plans for the business?I would like to officially launch an accessory line, as well as securing many more wholesale stockists for my footwear and bag collections across the country. I would also like to offer a bespoke service eventually, as this will challenge my skills, stretch my imagination, and turn the boutique into an even stronger platform for my label.
ContactCleo Barbour
Designer and owner+44 (0)207 824 8666
www.cleob.com
All the answersOur experts tackle your retail-related queries
If you have a question about any aspect of your business, simply write to: Q&A, Attire Accessories Magazine, Broseley House, Newlands Drive, Witham, Essex CM8 2UL UK. Alternatively, send your queries to [email protected].
Stephanie Jerome is a founder of the Intelligent Retail Search Engine Optimisation (SEO) programme and has optimised many retail websites over the years. She is closely tapped into the UK and worldwide SEO community and conducts her own research into SEO techniques as a specialist in SEO for e-commerce and retail. Call +44 (0)1635 517 923 or email [email protected] for more information.
Alan Springall’s work has always involved display and exhibitions, from 13 years in Selfridges’ display department to lecturing at colleges and running a consultancy with his partner. Areas of expertise include design, construction, prop making, merchandise handling, and exhibitions.
Barbara Aspin is the business development manager at SiteWizard.co.uk. She has 10 years’ experience within the website design industry. SiteWizard.co.uk has been trading for 15 years and has designed websites for thousands of companies. She can be contacted on +44 (0)1622 200 045 or email [email protected] for more information.
Mobile walletsI’ve seen and heard news recently about paying in shops using your mobile phone. Is this really likely to catch on?
Stephanie Jerome says: The mobile wallet allows you to use your phone to make purchases in a shop (of a value up to £15), and in the future it also has the possibility to
replace other items you might carry in a wallet such as a bus pass. NFC, which stands for Near Field Communication, is the technology which allows this to happen. As I write, this system of buying in shops by simply tapping your phone on a machine is being trialled by various businesses including Pret-a-Manger and Boots.
Of course, as with any new technology, there is uncertainty about how popular it’ll actually be. Some point out the security issues surrounding a mobile wallet, and some believe that it has a ‘novelty’ value and the majority of the public won’t see the point. It’s also been very slow on the uptake. Mobile money has actually been around for 12 years, and has been used in Japan for the last six years.
Amongst all the doubt, there are plenty of experts hailing this as the next big thing for the UK, and that soon a majority of the public will be using mobile phones for payments. One thing is for sure – development is quick; Orange and MasterCard have jointly launched an NFC-ready handset while competitors Visa and O2 are doing the same later this summer. Google are also on the verge of launching a ‘Google Wallet’ for their own Android phones.
There is plenty of positivity about the prospect of a mobile wallet, but some aren’t so sure it’s the revolution it’s been branded to be. The limits are obviously a bit of a deterrent, as only being able to pay £15 at a time is quite a drawback. Even if this limit is increased or withdrawn, not every shop you want to buy from will have the capability to pay by phone, so you still won’t be able to leave your entire wallet behind. It’s certainly exciting technology and one to keep a very close eye on in the months to come.
Making your markThere has been a lot of discussion in the press about saving the high street in which, as a small shop owner, I have a great interest. In the lead up to the crucial
Christmas trading period, do you have any thoughts on what I might do to increase my business?
Alan Springall says: You need to cultivate a side to your business that is not just centred on selecting desirable merchandise and pricing it competitively. A profitable
independent business is very hard to achieve using price as your unique selling point. It is possible if you have an excellent eye for buying unusual products that you are confident will appeal to your customer base and is not easily found in other outlets, when priced
QA
Q
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sensibly this will achieve good turnover. It will also lead to positive ‘word-of-mouth’ promotion, which is becoming much more widespread and powerful with the ability to broadcast opinion on Facebook and Twitter, so always worth encouraging.
Once you are certain your merchandise and pricing are right, concentrate on promoting other aspects of your business that may not be immediately apparent. To attract new customers and retain their loyalty you need to make them feel part of the business, perhaps like a valued ‘club’ member. Staff, a key component, should be friendly, knowledgeable and happy to spend time giving advice. Regular communications through post, e-mail or Twitter about new stock or special promotions to the ‘select few’ will also help. A warning though, send these when you really have a good offer, otherwise they will be seen as a nuisance and lose their effectiveness.
Offer a gift wrap service, offer expertise on creating themes for celebrations, offer advice on gifts for babies/children, maybe even a
planning service for events recommending other local businesses (after negotiating a referral fee with them of course). Extras of this type will make your business memorable and give it the edge over competitors.
Publicising these services is essential so, now and again, forget about featuring merchandise in your windows and install a scheme that promotes the other advantages of being one of your customers. Show off your gift wrapping expertise, display a giant mood board creating a theme for a 40th birthday, create a montage of photos of events and activities in which your business has been involved, constantly remind people of what’s good about buying in your shop.
Also, if you can make time, get together with all the other retailers in your area to organise/fund special events that will encourage people to visit. The public need a reason to make the effort to return, to break away from the habit of the regular trip to the one-stop shed in the middle of a giant car park. You are probably aware of some of the options that have been successful in this regard, including themed evening shopping, festivals and street entertainment. I am a bit dubious about the trend for temporary Italian/French/German markets as they must take business from the existing businesses but the occasional farmers’ market seems to work quite well.
Districts have recently been employing town centre managers to revitalise their area. The job description not only covers promotions and events but also the organisation of opportunities for the local traders to sharpen up their business and promotional skills. I have been involved in visual merchandise training for a few of these schemes and found the retailers very receptive and I understand the overall outcome to have been successful. A company that specialises in organising this kind of initiative is www.retailrevival.org.uk
It would be interesting to hear of any successful promotional strategies that other readers have used or experienced and are willing to share.
Cookie lawHow will the new cookie laws affect my website and my Google Analytics account?(Organisations and businesses that run websites aimed at UK consumers are being given up to 12 months to ‘get their house in order’
before enforcement of the Privacy and Electronic Communications Regulations, which recently came into force in the UK. Cookies store small amounts of data that are necessary for modern websites to function, storing shopping cart details, viewing history and preferences).
Barbara Aspin says: We are basing our understanding of the new cookie regulations on a document from the Government’s ICO (information commissioners office):
http://www.ico.gov.uk/~/media/documents/library/Privacy_and_electronic/Practical_application/advice_on_the_new_cookies_regulations.pdf
Excluded from this rule are uses of cookies that are ‘strictly necessary’ for a service requested by a user and specifically referenced in the above document with the following text: This exception is a narrow one but might apply, for example, to a cookie you use to ensure that when a user of your site has chosen the goods they wish to buy and clicks the ‘add to basket’ or ‘proceed to checkout’ button, your site ‘remembers’ what they chose on a previous page. You would not need to get consent for this type of activity.”
The new ruling is intended to target the tiny minority of badly behaved marketing agencies that use cookies intrusively, however ‘[not] strictly necessary’ appears to cover the majority of perfectly benign uses of cookies not just the intrusive ones.
Therefore, this new law opens up the possibility that the use of cookies on websites may require the website to ask for explicit consent in the first instance of setting each one, and retrospectively for cookies already set if explicit consent hadn’t previously been given.
This will have some impact both in terms of cost and user experience if followed to the letter of the law.
You can ask your designers to add a popup request for each time a cookie is stored then they can add it to your site. (For instance if you use Google Analytics that certainly falls under the requirements of strictly allowing people to opt out). Your designer may well have a charge for adding this.
The law in its current form has not been thought out correctly and will be amended before it is enforced (if it is ever enforced).
Our recommendation is that you take no action at the moment. There’s no current guidance on how the ICO intends to enforce the changes, to a large degree because it’s evident that implementing the changes can be problematic both technically and in terms of user experience. Nor is there any indication of what the scale of penalties for non-compliance may be.
Q
A“Staff, a key component, should be friendly,
knowledgeable and happy to spend time giving advice.”
Clere Vision has been supplying fashion reading glasses, sunglasses and related accessories to trade for over eight years. During this lengthy time span, the company has found that picking up on key trends of the moment has ensured that its ranges land in stores at just the right time. This successful forecasting has underpinned the brand’s success, with Clere Vision now offering over 100 different ranges in multiple colourways. As the festive season is just around the corner, the label has launched two new lines to complement the sparkle and shimmer of Christmas party glamour. The Dazzle and Lunar collections are gem-studded affairs, with plenty of the high-octane glamour necessary for special occasions. With retail prices below £10, the designs are highly-accessible for this current economic climate. For more information, visit www.clerevision.co.uk.
Opticaid will continue to build on its popularity with a fresh autumn/winter 2011 collection of fashionable reading glass styles. New frame styles include Turin – a modern plastic frame with attention-grabbing marble-effect arms available in black, red and bronze shades; and Florence – a classic metal frame with the option of silver or gold colourways. Opticaid believes that fashion eyewear is experiencing an upsurge, with consumers opting to buy several styles to co-ordinate outfits for all occasions. The label is now extending its metal frame offer, alongside the more commonly available acrylic designs, to meet with customer demands.
This autumn will also see the launch of Opticaid’s new product, Label Looker in black and amethyst colourways. Label Lookers are clear glasses, with a small reading segment in the bottom half of the lens. The main benefit is that the wearer doesn’t have to keep taking their glasses off. Useful for reading small labels and print, they can still be worn whilst carrying out everyday activities.For more information, visit www.opticaid.net.Goodlookers’ autumn/winter 2011 collection is an array of colourful, on-trend reading
glasses suitable for everything from sophisticated daywear to evening elegance. High-fashion and functional, the designs come alongside an innovative new range of in-store displays. The company’s stand-out style is the Josie design – the latest set of frames to launch. Available in a spectrum of dreamy iridescent hues and with a strong retro shape, these distinctive glasses are ideal for consumers aiming for a truly original look. Other highlights of the selection include the ‘50s-inspired bejewelled Monroe spectacles and the shimmering mother-of-pearl Ava frames.
The newest offerings will be complemented by a fresh collection of glasses accessories from the brand, with a playful range of case designs and ultra-chic glasses purses.For more information, visit www.goodlookers.co.uk.
Take a peek at the freshest fashion spectacles and sunglasses designs of the moment
GOOD
I-SPECS.CO.UK
Elegant eyewear from I-SPECS including fashionable
reading glasses and large bi-focal sun readers.
To view our collection please visit www.i-specs.co.uk,
or for further information and to order call 07949 166 245.
Tel: 07949 166245
www.i-specs.co.uk
After a spell in the eyewear market in Hong Kong, Heidi came to London in 1995. Drawing on her experience in womenswear, she decided to create a “sunglasses wardrobe”, a selection of vintage-inspired frames with a contemporary feminine appeal. Having launched her first collection to coincide with spring/summer 2011, the autumn/winter 2011 range will see the introduction of new frame shapes, colour palettes and lens tints. Bold cat’s-eye styles evoke the glamour of the ‘50s, whilst the ‘70s-inspired gold frames recall trailblazer Bianca Jagger’s heyday. Aviators and way-farers come in candy bright shades of neon coral and yellow, alongside quirky leopard print styles. The designs transcend decades and trends with a combination of retro shapes and modern detailing.
Another development for the forthcoming season is that the label is now working with Carl Zeiss Vision UK, a company which provides camera lenses to NASA, amongst others. Creating a fusion of fashion and technology, the collection features Heidi’s distinctive frames with Carl Zeiss Vision UK’s ophthalmic technology lenses – ensuring that the sunglasses are not only a fashion statement, but also capable of giving complete eye protection from sweltering beach locations to chilly ski slopes.For more information, visit www.heidilondon.com.
Established in 2004 and based in Manchester’s wholesale quarter, Accent has grown from strength to strength as a label, and its range of sunglasses demonstrates a commitment to sourcing the latest trends. The family-run company keeps its finger on the plus with rigorous market research, anticipating fashion movements through facets of modern culture, such as music festivals and urban lifestyle. Reasonable pricing and diversity have been fundamental to the brand’s quick success. Offering a variety of directional frames, trend-led styles and classic Ray Ban-inspired design stalwarts, Accent taps specifically into the youth market.For more information, visit the website www.accent-accessories.com.
Unconventional Italy-based brand Glassing’s design ethos is about offering exclusivity and originality to the wearer. Creators Matteo Maragnano, Alessandro Forte and Stefano Ottone began their careers in eyewear by opening their own vintage eyewear store in Ibiza, the definitive destination for sun-worshippers. Encouraged by the success of the store and the
atmosphere of the party island, they decided to develop their own brand. Now popular with celebrities such as Mischa Barton, the
accessible yet luxurious label is constantly growing.Created with fine Italian craftsmanship, no two frames are the same – ensuring that each design is unique, The
new collection, Music Skin, takes inspiration from four different genres of music — Opera, Funky, Blues and Indie – and each style is available in seven different shades. All Glassing pieces are made using 100 per cent UV protected lenses.For more information, visit www.glassing.it.
Retail technology
The fifth in a series of articles by expert David Mackley, looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right
Multichannel retailing today
In the first four instalments of this series we discussed how the internet has evolved. In its early days the internet was all about low prices. Now consumers are willing to pay more in return for a good service. Retailers like John Lewis and Amazon are concentrating on quality of service, not just on price. They are looking to deliver the right balance of service, convenience and value for money to keep their customers coming back time and again. We also looked at the benefits and some of the risks involved in moving to multichannel in your business.
In this article we look at the challenges faced by the chain stores compared to independent retailers in making the change to multichannel. Some independent retailers might look at the chain stores and feel pangs of envy; the money they have, the people, the skills. Changing to multichannel must be easy for them right? Wrong – we look at why and in the next issue will show why independents can in fact do it better and shouldn’t fear or envy the big stores.
I have spoken with IT directors from large chain stores about their plans to move from focusing purely on shops, to multichannel retail. The challenges they face are significant, time consuming and very costly. The intention is quite straightforward. The retailers wish to give customers a seamless experience whether they shop in store or online. So what’s stopping them? The answer - lots of things!
Larger retailers use a broad range of computer systems that tend to include:
• EPoS• PDQ• Merchandising (managing stock across the organisation) • Warehousing• CRM (Customer Relationship Management)• Website management• Payroll• Financial system• Reporting systems
Each of these modules will have been designed to fit their style of business. Often the different software modules will come from different suppliers and will fit together like a jigsaw (although the reality is that it probably
won’t fit together quite this well). Information will be passed from one module to another, so when stock moves around or customers buy from different parts of the business all the information should be captured centrally. For a 100-store chain the different modules will have cost hundreds of thousands of pounds, if not millions, by the time they are all pieced together. In this size of business the IT systems can make the difference between profit and loss. IT is one of the key parts of a well run, efficient retail business.
So, as an IT director you have toiled for years with software suppliers... You have been squeezing, cajoling and building modules to fit the business and keep the people who work in the business happy. Then along comes the internet and customers
“The retailers wish to give customers a seamless experience
whether they shop in store or online.”
suddenly want to buy across multiple channels. Customers also want the same brand experience whether they buy online or in a store. They expect to be able to buy on the internet and return an item to a store! They expect to see an item on the internet and they want to know if it is in their local store. They also want to see an item in store, and then decide to buy it later online. (Maybe time to consider a change of career - that oil painting course suddenly looks rather appealing!)
Your world has been turned upside down... You are getting pressure from the board to implement these changes because your competitors are working on it and the news is full of stories of companies making high profits when they get this right. But your existing systems were never built to carry multichannel information around the business; they were designed to run the shops.
So what do you do? Well you start to re-design your systems. No longer can you think of your business in terms of shops alone. Now you have all these new requirements to consider, and at the centre of it is the customer. You have to allow the customer to do all those things they want to as mentioned above. Previously stock was considered to be the centre of the IT system, it
was all about stock management, now it is the customer that is the central theme. You have to redesign your system to be multichannel and then add in all the modules and functions your previous system had.
Ouch! Changing systems that have taken years to build is extremely tough. Chain store systems are often built using an off-the-shelf platform but then bespoke elements are added to fit their own specific business needs and to talk to other modules. To put in new systems means a huge amount of work for the IT team, starting with a design brief that documents all the new functions needed, and includes making sure the old functions still work. This will involve properly understanding what each person in the company needs from the system. Once the requirements brief is written, the new system needs to be designed. The team will look at software companies to help deliver this.
Once they have been selected and the system is developed, the real problems start.
Next time We will be looking at the difficulties chain stores have in making these changes, in comparison with independent retailers.
David Mackley MBA BSc is MD of Intelligent Retail – providers of
Multichannel EPoS and eCommerce websites for independent retailers.
If you have any questions you can contact David on 0845 6800126 or email [email protected].
“Customers also want the same brand experience whether they
buy online or in a store.”
“Previously stock was considered to be the centre of the IT system, it was all about stock management, now it is the customer that is the
central theme.”
T: 01704 888887E: [email protected]: www.bootcandy.co.uk
A: 20 Greenfield Road, Scarisbrick, Lancashire PR8 5LX
Boot Toppers and Headbands in Luxurious Faux Fur.
Made in England.
See us at the Manchester Gift Show Stand E27
www.lotusfeet.co.uk e: [email protected] t: 07786387906
BohemianInspired by Indian summers, rich Middle Eastern shades and festival chic, Nancy Hayes pulls together a collection of stylish bohemian pieces for an exotic ‘70s-inspired window
NIGHTS
Flo & Percy, www.floandpercy.comCranbrook clock, £52,
Littlewoods Ireland
+353 (01) 811 2222 www.littlewoodsireland.ie
Sanderson Floral & Plain,
£389, Sofa & Home
+44(0)165 265 0942 www.sofaandhome.co.uk
Tribal Feather Sandal,
£13, Penneys
+353 (01) 524 5536www.primark.co.uk
French Carved Photo Frame, £15,
Sweetpea & Willow
+44 (0)845 257 2627www.sweetpeaandwillow.com
Traditional purple throw,
£20, Matalan
+44 (0)845 330 3330www.matalan.co.uk
Window dressing
Moroccan candle stick £8, Trinket
box £10, Vase £12, Matalan
+44 (0)845 330 3330www.matalan.co.uk
Phoenix feather earrings, £12, Accessorize
+44 (0)844 811 0068www.accessorize.co.uk
Traditional cushion, £8, Matalan
+44 (0)845 330 3330www.matalan.co.uk
Vintage 1970s silk Biba maxi dress,
£195, Devoted 2 Vintage
+44 (0)845 299 7633www.devoted2vintage.co.uk
Butterfly by Matthew Williamson, Small bronze
cut out lantern £30, large £45, Debenhams
+44 (0)844 561 6161www.debenhams.com
Madeka woven tassel
bag, Angel Jackson for
House of Fraser
+44 (0)207 003 4000www.houseoffraser.co.uk
Moroccan Mosaic Roller Blind,
£119, DigitexHOME.com
+44 (0)161 873 8891www.DigitexHOME.com
Elasticated bracelet,
£7, La redoute.
+44 (0)844 842 2222www.laredoute.co.uk
In the recently published Hargreaves Intellectual Property Review, design has been finally acknowledged as a key contributor to the UK economy, which is no surprise because, according to Nesta, £23 billion was spent by UK businesses on investment in design.
So, for those within the highly competitive giftware sector whose lifeblood depends on creating new, design-led products, protection and deterrence against copying are top priorities. Within today’s tight economic constraints, it is crucial that all the creativity, research and development that goes into creating new products and designs, is allowed to reach its full market potential to reward the originator free from the threat of copying.
Risky businessIntellectual property law is based on property law so, in the same way that you would have title deeds to your home (or your mortgage company would!) or a lease to rent your flat or house, it boils down to ownership and permission to live in a property. Therefore, if someone squats in your home without your permission, your home rights are violated. Well, it’s the same with intellectual property (IP) – the generic term for patents, designs, copyright and trade marks. If someone “takes” your designs without permission they are infringing your intellectual property rights. Would you send thousands of pounds through the post without adequate protection? I doubt it. And yet designers continually send their precious designs quite happily by email without any safeguards and little regard for the investment they have made in new product development to bring a new design to market.
Seizing opportunities to submit new product designs when responding to a buyer’s interest
in your product range is a ‘no brainer’ but not without its potential IP hazards.
Many buyers, naturally, are commercially responsible about respect for IP and in ensuring that they have the right permission to use others’ IP but some, sadly, are not! No one can refuse a business opportunity, but sending designs electronically without safeguards is a risky business.
ProtectWhen pitching via e-mail you should include an intellectual property statement within your e-mail signature and a copyright statement on design drawings. ACID members also use the ACID logo to inform others that they are aware of their IP rights.
It is at this vulnerable stage that tracing the whereabouts of your latest designs can also put a valuable layer of intellectual property
awareness into the equation. Using ACID’s new IP Tracker will ensure that details of new designs, drawings, submissions to tender, responses to brief and indeed any other confidential IP rights-based information sent to a third party has the safeguard of confirmed delivery for the sender, with a copy held by ACID as evidence. The service automatically acknowledges delivery of information and the recipient confirms their acceptance of confidentiality of content and the terms of agreement when accessing the file. And all it costs is around £5 per transmission for peace of mind. ACID members benefit from a reduced price of £3.50 per transmission.
ACID ambassador and designer Sebastian Conran, commented: “An unintended consequence of digital technology is the dissemination and theft of identities, ideas and designs. Proving ownership of IP is the foundation of protecting it; and the ACID IP Tracker provides unequivocal evidence for files in digital transit simply, efficiently and effectively.”
When IP is translated into tradable knowledge it has a commercial value and needs to be
Dids Macdonald CEO of the organisation Anti Copying in Design (ACID) advises on how best to protect new products and deter the copyists
Protect and deter
“Customers want the same brand experience whether they buy
online or in a store.”
ACID
protected. In the UK the majority of IP rights are unregistered (copyright and unregistered design rights). ACID IP Tracker does not add to those automatic rights but using it to send confidential IP based information to third parties will provide third party evidential proof of receipt in the same way as the ACID Design Data Bank, which holds 350,000 copies of designs. Not only will the IP Tracker be another deterrent against copying, it will be a positive vehicle for safer creative collaboration to maximise return on original investment and to bring IP to market successfully and more safely.
Visit www.acidtrading.eu.com/acid-ip-tracker to find out more.
DeterMost micro and small to medium-sized enterprises cannot afford to go to court over IP infringement, so the most important element of
IP protection is as a deterrent and preventative strategy, particularly when sending sensitive information to a third party. Importantly, providing receipted evidence of sending reverses the burden of proof and makes it easier to take legal action for those whose rights have been infringed.
SurviveACID’S objective is to ensure that every designer/manufacturer within the giftware sector understands the value of their IP rights, has the support to put an effective IP armoury in place in order to fight plagiarists, while having access to effective resolutions through mediation. The year ahead will not be without challenge, so for those who need a survival strategy – remember to: • Have an audit trail for unregistered designs; • Register designs officially if at all possible (www.ipo.gov.uk www.oami.europa.eu); and• Use the ACID logo (if you are a current member) together with an accompanying IP policy statement for maximum effect.
If you don’t want to be copied, say so! Nowhere is there a more effective conduit for stating your IP policy than on your company website and marketing material.
“If you don’t want to be copied, say so! Nowhere is there a more
effective conduit for stating your IP policy than on your website and
marketing material.”
Further informationVisit the ACID website www.acid.uk.com.
Clarion Events Become ACID Accredited In the UK’s single most significant gesture towards its design-led exhibitors, Clarion Events has put its full weight behind the creative sector by becoming ACID Accredited at its shows Home, Top Drawer, Pulse and Home & Gift. ACID will be on hand to mediate in incidences of alleged IP theft, using the ACID Exhibition Protocol, and will be offering help and advice to all visitors and exhibitors via their one-to-one IP clinics.
Dids Macdonald, ACID’s CEO said, “UK designers are the best in the world and Design is a significant player in the creative economy contributing £8.2 billion to the UK’s Gross Domestic Product. Clarion Events are known for their support of design excellence so it could not be a better time to put additional belt and braces around the intellectual property of those who give exhibitions like theirs the competitive edge.”
ACID member Adrian Thompson of Addject, who exhibits regularly with Clarion Events said: “Clarion has taken the initiative in providing ACID accreditation. Companies like ours depend on protecting our unique products; Clarion’s move is a further step in the right direction.”
Clarion Events Retail Portfolio Director Neil Gaisford said, “We recognise that one of our key responsibilities to exhibitors is to provide a safer trading environment and encourage respect for intellectual property. The events that we organise champion design excellence and innovation so we look forward to working with ACID to promote design integrity and prevent IP theft.”
ACID member and regular Clarion exhibitor Rachel Hare of Belly Button Designs Ltd. said, “I am delighted that Clarion are now putting their full weight behind ACID Accreditation, it is important that design-led companies like ours know that organisers like Clarion are fully behind an anti copying message.”
Clarion has also been supported for many years by the Giftware Association and will continue to work effectively with their Copywatch initiative to support GA members at Clarion shows.
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Trading
A customer is only a customer once they purchase a product or service. Until that point they are a browsing visitor or a target consumer, bursting with potential and possibility. The trick is in knowing how to tempt this person, how to communicate with them, draw them in and hook their interest in order to clinch a sale.
These skills however need to be perfected not only by you but also by your staff, the day to day faces of your brand and the direct influencers on customer perception. Your retail staff play one of the biggest roles in the success of your shop. With the correct training and skills they will help you to increase the amount of people who actually purchase in your store and even increase the amount people spend.
Selling techniquesThe first and most important technique is ‘effective engagement’ - the initial contact you have with a consumer can make the difference between a solid purchase and a swift exit. As the consumer enters, allow them time to relax and feel comfortable in their surroundings, to browse for a space of time and even pick up a few products. The next step is the key, your initial engagement with the consumer will be more effective if it is an open, indirect question.
Can I help you?Instead of this often-used question, pose one relating directly to the item they’re looking at or holding. For example, if the consumer is looking at a collection of fragranced candles, greet them and ask: ‘What’s your favourite fragrance?’ There is no abrupt answer to this and this is not a sales question. The consumer will relax and without them realising you are discovering information which you can utilise and turn into a direct sale.
UpsellingThis informal gathering of information also allows the salesperson the opportunity to “upsell” – a method which allows them to lead the customer to purchase a more expensive item. For example, if the customer reveals they like vanilla fragrances, this opens up the opportunity for the sales person to pick up a larger vanilla candle and talk about the benefit of a longer burning time and value for money.
Product knowledgeEffective engagement needs to be maintained by product and brand knowledge. However it can be an endless task to keep up to date with the latest developments for the brands you stock. So combine product knowledge with staff motivation and enthusiasm by assigning ‘brand ambassadors’. For each member of staff, award them the ambassador position for brands they are passionate about. Encourage them to go to the brand’s retail seminars or to visit trade shows and talk to the company representatives face-to-face. The knowledge that they gain will be passed on to customers, positioning your shop staff as engaging and interesting to communicate with.
The rapport your retail outlet builds with your suppliers will not only lead to a better understanding of the brands you’re selling, but also open ways to discuss terms. The brand
ambassadors might discover point of sale materials and graphics you previously were unaware of or loyalty schemes and discounts.
The right productsAll this emphasis on your retail team will be wasted, however, if you are not offering your customers the products they desire. It may seem simple, but you would be surprised how many retailers fail to offer consumers what they are looking for at exactly the right time they want it. Although it’s important to bring new products into your store, it’s equally important to revive and refresh current stock and displays. Just as important is making sure any products you sell are right for your shop and consumers. Do you really know your target customer? Does your shop have a theme and is it really of interest to the locality?
The most successful gift shops offer a good collective mix of products which hit a variety of price points and gift solutions. Remain true to your cash cows (those products and brands which steadily sell throughout the year), these are your best sellers which your staff can become expert in, but don’t be afraid to experiment with brand new innovations into the market.
One final word of advice is to remember that stripped to its core, selling is effective communication. Whether it’s through displays, branding, marketing or discussion, it’s how you communicate yourself, your brand and your products to your customer that will ultimately clinch the sale.
From browsing to buying
Creating and maintaining a successful retail business in today’s economic climate is no easy task. Consumers are spoilt for product choice and retailers face tough competition. Here, Clive Harper, managing director of Yankee Candle® Europe reveals a number of techniques to allow you to maximise selling opportunities and to turn browsing visitors into purchasing customers.
Further information For further information on Yankee Candle® and advice about business success telephone+44 (0)1454 454 500 or visit the website www.yankeecandle.co.uk.
Whether it’s through displays, branding, marketing or discussion, it’s how you
communicate yourself, your brand and your products
to your customer that will clinch the sale.
Industry newsExpert adviceBrand new products
Next Issue
ISSUE 30December 2011/January 2012Available from: 12th December, 2011Advertising deadline: 25th November, 2011
Spring forwardGet ready for 2012 with Top Drawer Spring and Chic show previews
December 2011/January 2012
Be kind rewindEthical accessory brands making a fashionable impact
www.freshcargo.com
Watch outThe best timepieces on the market
A change of pace
Casual daytime
footwear to
step out in next
season
www.redfootrevolution.co.uk
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Designer, Anna Milloy reveals how she has carved a niche for herself in the craft accessories industry
If the
Contact Anna Milloy
Miss FoxgloveDesigner
+44 (0)7939 252644www.missfoxglove.com
What is the inspiration behind the company and its products?Miss Foxglove designs are inspired by quintessential English style. It is vital that the goods are all hand-made and very individual.
I have a strong sense of colour and texture, and enjoy using this skill in my work.
How was your initial collection developed?I began using sheepskin back in college at Cordwainers Technical College, London (now part of the London College of Fashion). I visited a tannery in Somerset and the staff were a great help to me. I loved the feel of using sheepskin, and experimenting with different ways of cutting and manipulating it.
My business began years later in an organic way. I supplied local boutiques and took part in selling events. It was very useful to my product development to get to know the shop owners, see the designs being used and gain feedback from regular customers.
Were there any problems when setting up the business? If so, how did you overcome them?I aim to source my raw materials from UK manufacturers and suppliers and this can prove difficult sometimes. There are still specialised companies who supply small scale manufacturers like me, but they can be a well-kept secret.
Other than my supply chain, it is the usual
problems that affect me, trying to be good at every aspect of running a business, and finding ways to fit it all in!
How would you describe your current collection?Luscious colour and texture is key to my autumn/winter 2011 range. Dark reds, olives and tans with accents of rich orange, purple and pink. With our desire to offer practical luxury at reasonable prices, a pair of our slippers or mittens is an everyday delight. Miss Foxglove bags, hats and slippers are products that we intend customers to keep and fall in love with.
How often will the company be launching new accessory lines?We are always thinking about new ideas and developing products. New lines come out about twice a year. Regular customers are a good source of informal feedback, and sometimes give me the opportunity to test out new designs. New lines currently in development are our first home range and organic sheepskin baby booties.
Is the collection aimed at a particular type of retail outlet or consumer?Miss Foxglove customers know they are individuals and enjoy showing it off. They like to express their original sense of style and colour. My customers usually have a bit of disposable income and are mature enough to have developed their personal taste; they aren’t necessarily led by outside trends.
Are you exhibiting at any trade fairs over the coming months? If so, which ones and why?I will be at the British Craft Trade Fair in Harrogate again for 2012; it specialises in high quality, design-led, handmade goods, and is a friendly and well-run show. I am considering doing Pulse and Top Drawer next year. I will also be at the London retail event, the Country Living Fair, in November.
When did you launch the website and how important is it to the business?We’ve had a website for years. My husband, Andrew provides all my photographs and does our graphic design work which is very useful!
The website has always been useful as a marketing and information tool, but this season we are launching the new online e-commerce site. We expect this to be a major innovation in taking this year’s business forward.
What are the long-term plans for the brand?I want to keep the English essence of the brand, and I’d like to keep everything hand-made in the UK. I am looking into taking on additional workroom staff, and the possibility of outsourcing some products to a UK manufacturer as we continue to expand.
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63 Cutlers Road, South Woodham Ferrers, Chelmsford, Essex, CM3 5WA | Tel: 0844 556 5530 | Fax: 0844 556 5531 | [email protected]