october 2016 philly lean experiment meetup
TRANSCRIPT
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Philly Lean ExperimentOctober, 2016
Joel Eden
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Lean Startup Conference LivestreamNov. 2-3, Noon-9pm, WeWork @1601 Market St
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Lean (Startup) Build, Measure, Learn loop
But…
Goal is validated learning (loop around), as fast as possible.
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Lean Loop – But, need to go backwards to plan experiments
1. What is my most important/riskiest hypothesis?
2. What would I need to see happen to (in)validate it?
3. What’s the fastest, cheapest, least effort thing I can make or do to test it (learn)?
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Need to go backwards to plan experiments
1. What is my most important/riskiest hypothesis?
2. What would I need to see (data) to validate it?
That’s what MVP meant!!!!!not “Build”
3. What’s the fastest, cheapest, least effort thing I can make or do to test it (learn)?
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Lean Canvas (1 page alternative to biz plan)(Business Model Canvas Ash Maurya’s Lean Canvas My tweak)
Validate in numbered order
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Defining experiments from hypotheses
Highest priority item gets tested(place smaller bets, on smaller batches)
Turn assumptions falsifiable hypotheses
www.slideshare.net/luxrco
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Test what? Ash Maurya’s 3 stages of a startup
Offer MVP Product
Instead of MVP at first:Ash Maurya’s Offer: Unique Value Proposition, Demo of UVP, Exchange of Value
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FOCUS Framework – 5 key assumptions and the 5 experiments to test them
• Justin Wilcox• Lean Startup Co. podcast “5 Experiments…”
• Find early adopters – band aid test• Offer test - just like Ash’s “Offer”• Currency test - will they buy from you?• *Utility test - *manual MVP over “software”• Scale - now you can automate/build your app
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FOCUS across Ash’s 3 stages of a startup
Offer MVP Product
F O C U S
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Lean Design
How can we test product and service design ideas earlier, faster and cheaper?
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This is a product
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This is a product, not an experience
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More interesting view of a product, still not an experience
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This is an experience!
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This is an experience from the user’s perspective
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Art (designer’s perspective) vs. Design (problem’s perspective)
Interactions happen over time therefore Interaction Design must consider the interaction aesthetics of use (not just visual):(all senses…sense of timing, sense of rhythm, sense of humor)Experience aesthetics
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Lets try it…get out your paper and pencil
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Lets try it…get out your paper and pencil
Draw: Your phone
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Lets try it…get out your paper and pencil
Draw: Your phone
Draw: Your phone’s user interface
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Lets try it…get out your paper and pencil
Draw: Your phone
Draw: Your phone’s user interface
Draw: Your phone’s user experience
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FOCUS across Ash’s 3 stages of a startup
Offer MVP Product
F O C U S
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Representing Experience – leverage story methods
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Represent products/services as storiesAfter a long meeting, Anne pulls out her personal assistant to note a couple of items she needs to follow up on, confirm the location of her next meeting, and see if anything important has come up in the last couple of hours.
The PA shows her the subject and location of her nextmeeting, which is in 25 minutes. There’s also an indication that she has three messages marked urgent (including one from her boss), one message from a client whose messages she’s told the PA are top priority, and a dozen others that can probably wait.
Narrative Scenarios
Storyboards
Product as a person
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Hyper-real (Disney/Pixar trick)believable futures
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Test offers (value propositions) using storiesAfter a long meeting, Anne pulls out her personal assistant to note a couple of items she needs to follow up on, confirm the location of her next meeting, and see if anything important has come up in the last couple of hours.
The PA shows her the subject and location of her nextmeeting, which is in 25 minutes. There’s also an indication that she has three messages marked urgent (including one from her boss), one message from a client whose messages she’s told the PA are top priority, and a dozen others that can probably wait.
Narrative Scenarios
Storyboards
Your goal is to create value, not software, hardware, etc…so test value!Your value proposition is the intersection of your customer’s needs and your solution.
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Pitching value
Should be analogous to feature film story artists, iterating and pitching (value) stories:-Our customers/users or the product/service are the heroes of these stories.
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Value pipeline: from Story to Building
In feature animation, as scenes and shots are approved, they move further down the production pipeline, towards final rendering.-We can follow a similar process, keeping track of decisions and dependencies.
Pipeline hierarchy:•Discover Needs•Story (scenarios of use)•Interaction Framework•Interaction design (+ Visual, Industrial, etc)•Software engineering
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From Story to Building – Story Mapping
Story Mapping-Donna Lichaw
User Story Mapping-Jeff Patton
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Human Centered Design “poured into” Lean loop…
= Non-linear, lean human centered design (“pull” design efforts through as hypotheses require, not as dogma)
Now, there’s no difference between design and research…it’s all just experiments. Any act of “making” (what looks like “design”) is in the act of learning, so it’s both research and design, intertwingled.
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Lean Canvas (1 page alternative to biz plan)(Business Model Canvas Ash Maurya’s Lean Canvas My tweak)
1st 4 boxes - Human Centered Design (same methods, but lean tweaks towards rapid experimental mindset)
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Some great references: