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Twitter

Over 140 milion active users Over 340 million tweets per day Twitter users tend to be Influencers in the media

Facebook

Over 845 million users worldwide Town Square of social media Fastest growing user demographic is the Baby Boomer generation

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Know what you want to promote Know your audience Engage with others who share the

interest of the institution/mission/cause

Create compelling timelessmessaging and media

Share online Stir, adjust, and repeat until

virality strikesPHOTO CREDIT: Adbusters

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Once the call for occupation was sent out from Adbustersthefollowing online actions occurred

Material was posted online beyond the Adbustersaudience to gauge interest July 16th the website http://occupywallst.org published to the web with

information about planning meetings with Bloombergville organizers

Google groups were created to assist the organizers of the actionAfter initial organizing promotion began

http://wearethe99percent.tumblr.com is created and presented to the NYCGA Tweets to the Streets is launched via Facebook to build interest Announcements about the action posted on http://indymedia.org

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#hashtags created the #occupywallstreet channel on Twitter

This channel enabled information to be easily found by activists looking toplug into the founding action of September 17th

Twitter users began connecting and communicating with each other online tomeet offline at the action on the ground

How does this apply to one year later?

Use trending #hashtags to outreach for both message saturation and on theground involvement

Ask questions of the Twitter audience about what they would like to see/know/learn about

#S17 #occupy #occupywallstreet #election2012 #ows #occupywallst and dontforget trending topics

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How to write tweets Twitter users connect and communicate with each other online to meet offline

at the action on the ground

Include #hashtag trending topics as part of the sentence of the tweet Watch live sit-in on White House lawn chanting "#ACTUP OCCUPY, how

many more have to die?"http://occupywallst.org/article/call-action-tomorrow-

dc-we-can-end-aids-mobilizati/

We #occupywallstreet coz we are tired of wealth inequality & need real change Feel free 2 use numbers in place of words where it makes sense Try to stick to as many traditional grammar rules as possible When writing to someone use their twitter handle @OccupyWallSt tired of working long days and struggling to pay bills. Never

thought a degree would lead to living paycheck to paycheck #ows

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On Facebook, many of the most successful postings are images withquotes

Measure user engagement by comments and likes Allow users to guide the conversation in Facebook, post items that will

resonate based on prior behavior of the same type of material

Share links and status updates from others Link the names/Facebook profiles when possible Always tag photos with the names/Facebook profiles of people who appear in

or would be interested in the material posted

Survey audience to determine the best course of engagement for overall socialmedia strategy

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