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    Organizational Cultureand its importance

    www.ocai-online.com

    4

    What is culture:

    Culture comprises the collective assumptionsand the way we do things around here

    People copy, coach and correct each other to fitinto this collective Culture and be part of thegroup

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    Why work with culture:

    The way we do things around here determines:

    Behavior, and thus:

    Performance and Turnover,

    Customer Satisfaction and Reputation,

    Market share and Competitiveness

    Employee Retention, etc.

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    Make culture work:

    Avoid the 50-75% failing change projectsbecause they dont match with culture

    Utilize culture, engage your people and turn anyresistance into momentum and successfulchange

    Make culture work for your organization!

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    Organizational CultureAssessment: basics

    www.ocai-online.com

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    What is OCAI:

    Organizational Culture Assessment Instrument

    Developed by professors Cameron & Quinn

    Based on the Competing Values Framework Researched and Validated

    Used by over 10,000 organizations worldwide

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    OCAI offers: Quick, identifiable diagnosis with a visual profile

    A quantitative starting point completed withqualitative information

    Consensus about current and preferred culture

    Momentum for change

    A clear format to change that you customize toyour situation

    Basis for successful and sustainable change

    Users said:

    It is a very useful tool. It provides a quick andeasy way for the key players in the organizationto look at where they agree and disagree. It then

    provides a way to help the rest of theorganization to understand culture and tounderstand what the leadership seeks. I highlyrecommend it.Jo McDermott, Principal atCatalyst for Change Consulting

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    OCAI modelwww.ocai-online.com

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    Competing values

    The OCAI is based on the Competing ValuesFramework

    2 major polarities of values were found to

    determine organizations effectiveness:

    1. Internal versus external focus

    2. Stability versus flexibility

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    4 Culture Types

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    Clan culture

    Internal focus & flexibility

    Family: friendly

    Leader type: father, mentor

    Communication, commitment, development

    Theory = High commitment and solidarityproduce effectiveness

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    Adhocracy culture

    External focus & flexibility

    Dynamic, entrepreneurial, creative

    Leader type: innovator, entrepreneur

    Innovation, agility, transformation

    Theory = Innovativeness, growth and creativityproduce effectiveness

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    Market culture

    External focus & stability

    Result orientated, competitive

    Leader type: hard-driver, demanding

    Market share, goal achievement, profitability

    Theory = Goal achievement, market share,numbers produce effectiveness

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    Hierarchy culture

    Internal focus & stability

    Formal attitude, structure, procedures

    Leader type: coordinator, organizer

    Efficiency, reliability, timeliness, consistency

    Theory = Efficiency, timeliness and consistencyproduce effectiveness

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    OCAI online surveywww.ocai-online.com

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    6 key dimensions of

    culture:1. Dominant characteristics

    2. Organizational leadership

    3. Management of employees

    4. Organization glue

    5. Strategic emphases6. Criteria of success

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    The assessment:

    Divide 100 points over 4 descriptions thatcorrespond with the 4 culture types

    Dividing points is just like real life, where youhave to divide your time, energy and money

    Assess each of the 6 key dimensions for thecurrent situation

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    Complete theassessment:

    Assess each of the 6 key dimensions for thecurrent situation

    Then, assess each of the 6 key dimensions for the

    preferred situation (lets say in 5 years)

    Your personal Culture Profile is emailed to youraddress immediately after completion

    OCAI One is free for individual participants

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    OCAI Profile: the infowww.ocai-online.com

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    OCAI cultural profile

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    5

    10

    15

    20

    25

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    Flexibility

    Adhocracy

    External

    Market

    Stability

    Hierarchy

    Internal

    Clan

    Total

    NOW PREF

    Now Preferred

    Clan 40,32 39,26

    Adhocracy 26,02 27,41

    Market 13,38 11,39

    Hierarchy 20,28 21,94

    100 100

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    The profile shows:

    Dominant organizational Clan Culture, followedby Adhocracy Culture. Focus on flexibility andprofessional freedom.

    Hardly any difference Current versus Preferredculture. Im content. I dont want change.

    A strong dominant culture of about 40 points. Discuss this profile with colleagues!

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    The profile shows (2):

    Congruence on 6 cultural aspects: are all 6dominant in the same culture type?

    Comparison with other organizations

    The developmental phase of the organization:starting as a pioneer in adhocracy, growing inclan, structuring in hierarchy and assuringresults in market culture.

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    OCAI Pro:

    An online account for a team or organization

    One price for any number of participants

    Start and close it yourself and track the numberof participants (but not who they are)

    Results of all respondents are combined in a

    report with collective profiles of the current andpreferred culture, incl 6 key aspects of culture.

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    OCAI Enterprise:

    An online assessment for an organization

    With as many sub-profiles as you like (price fornumber of profiles not participants):

    E.g. executives and employees, 4 differentlocations or Marketing and Production etc.

    An extensive report with collective profiles of thecurrent and preferred culture, incl 6 aspects ofculture, plus all sub profiles explained

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    OCAI Extras:

    OCAI Preparation Kit: a practical guide to startand monitor the culture assessment

    OCAI Work Kit: a practical guide and road mapfor a one- or two-dayOCAI workshop in yourorganization. With an easy-to-use PowerPointpresentation and tables that help you concretizeculture, define behavioral change, take action

    Interview with prof. Kim Cameron & essayPositive Energizers

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    OCAI Workshop: The current & preferred cultural profile is the

    quantitative starting point for solid change

    Easy to follow format for a change process thatyou customize to your situation

    Get qualitative information in the workshop

    Engage employees

    Reach consensus, solve objections and resistance

    Elaborate to concrete behavior: real change!

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    Using the OCAI forwww.ocai-online.com

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    OCAI is used:

    To help make change, restructuring ordownsizing successful

    To assess a possible merger

    To help improve leadership &employee retention

    To check employee satisfaction

    To enhance organizational performance

    To help hiring the right people to fit into culture

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    Using OCAI+workshop:

    1. Turning resistance into cooperation

    2. Clarity on where you stand now and where youwant to go: a clear motivating vision

    3. Using information and energy from all levels inthe organization; employee engagement

    4. Realistic plans, momentum to change, hiddenconflicts solved: successful, sustainable change

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    Utilize OCAI:

    See how your team or organization can engage insuccessful, sustainable change

    Change culture, change behavior, changeperformance.

    Use the easy OCAI format to realize your tailormade successful change. Good luck!