oasis airlines standards manual

STANDARDSMANUALRevised June 2015

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The fundamental skill is talent. Talent is a rare commodity. It's all intuition. And you can't teach intuition.

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_Introduction _Mission Statement_Brand Personality_Companys Clientele_Brand Identity Design Objectives_Service and Products

Target AudiencePersonaCompetitive Overview

C O NTE NTS

_Current Logo Samples_Logo Exploration_Logo Type Studies_Digital Roughs_Final Logo_Logos Dos and Donts_Stationary System_Web Layout_Collateral

OASIS AIRLINES Standard Manual CONTENTS

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These guidelines describe the visual elements that represent

Oasis Airlines corporate identity. This includes the name,

logo and other elements such as color, type and graphics.

Global recognition and consistent service is the unified image

of our company. These guidelines reflect Oasis Airlines

commitment to costumers satisfaction and engaging service.

The Oasis Airlines brand, including the logo, name, colors

and identifying elements, are valuable company assets.

Each of us is responsible for protecting the companys

interests by preventing unauthorized or incorrect use of

the Oasis Airlines name and marks.

Contact Micael Butial at

510.837.5143

[email protected]

with questions or

for possible exceptions

regarding these guidelines

I NTR O D U CTI O N

INTRODUCTIONOASIS AIRLINES Standards Manual

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M I S S I O NSTATE M E NT

At Oasis Airlines, is where you start and

end your get away. We strive for safety, top

customer service with the sense of warmth

and friendliness, and consistent value

delivered by passionate people.

MISSION STATEMENTOASIS AIRLINES Standards Manual

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G LO B A L EN G A G I N G WA R M C O N FI D ENT H O S PITA B LE

G LO B A L EN G A G I N G WA R M C O N FI D ENT H O S PITA B LE

BRAND PERSONALITY

B R A N DPE R S O N A LITY

Its our job all of us as keepers of the brand to make sure

that all of our communications are consistent with the following

brand personality traits. By always infusing Oasis Airlines

confident and engaging brand personality, we helped ensure

customers would have an enjoyable and memorable experience

with the brand. Our brand personality traits describe how we

want our customers to perceive our company.

OASIS AIRLINES Standards Manual

WARM

We welcome families with

our warmth and exclude no

one. We are compassionate

towards our customers.

CONFIDENT

We are confident with our

service towards our

customers. We ensure to

give top of the line service

GLOBAL

We strive to reach and serve

everyone across the six

continents. And our custom-

ers to receive satisfaction

HOSPITABLE

We are unpretentious and

strive realness. We give

honesty and respect to

every single customers

ENGAGING

We are easy to talk too. We

are friendly and welcoming.

We listen to our customers

needs and requests.

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C O M PA NY SC LI E NTE LE

Yearly, about 800 million passengers take to the skies, afford-

ing airlines countless opportunities to create impressions with

their customers. Based on the realities of air travel today, its

a monumental accomplishment for any carrier to ensure that

the majority of these impressions help the experience it offers

stand out for the right reasons.

OASIS AIRLINES Standards Manual COMPANYS CLIENTELE

OUR CLIENTS

Our clients include all

the walks of life , we

welcome are passengers with

open arms. Carries

passengers all around

the world, from 4537

flights everyday to 289

destinations across the

six continents.

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BRANDIDENTIT

Y

DES IGNOBJ ECTI

VES

BRANDIDENTIT

Y

DES IGNOBJ ECTI

VES

BRAND IDENTITY DESIGN OBJECTIVES

B R A N DI D E NTITYD ES I G NO B J E CTI V ES

We are inspired by looking at the companys rich history and

spoke with Oasis employees and customers. Our broad explo-

ration resulted in a strategy that brought a modern, human

and gracious delivery to every moment a customer spends

with Oasis and an identity that included a bold, orange and blue,

and graphic to capture th engaging and warm of the brand.

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SERVICE & PRODUCTS

S E RV I C E & PR O D U CTS

Serving more than 160 million passengers every year, Oasis

Airlines continues to evolve to meet the changing wants and

needs of its customers, finding new and better ways to antic-

ipate and respond throughout their entire journey. We carry

passengers all around the world, from 4537 flights everyday to

289 destinations across the six continents.


BUSINESS TRIPS

Enjoy a world of benefits for

you and your business. Apply

to earn 30,000 bonus award

miles after you spend $1,000 in

the first three months.

OASIS CREDIT CARDS

We have four different credit

cards available. Earn millage

and get priority boarding.

Travel and earn your points.

GIFT CERTIFICATES

Gift certificates are available

in any amount between $25

and $10,000 and can be used

toward the purchase of all

types of air travel.

TRAVEL PRODUCTS

Customize your trip with a va-

riety of products and services.

Customize your ,miles, airport,

and boarding choices.

U.S. MILITARY & FEDERAL

Military personnel and eligible

dependents must have a

valid ID and must use personal

credit cards for payment.

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We carry passengers all around the world, from 4537 flights

everyday to 289 destinations across the six continents.

Serving more than 160 million passengers every year, Oasis

Airlines continues to evolve to meet the changing wants and

needs of its customers, finding new and better ways to anticipate

and respond throughout their entire journey. Were serving

people just like us. When you craft your message, you want it to

mirror your audience. Our audience is everyday people.


TA R G ET A U D I E N C E

TARGET AUDIENCE

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THE WILLIAMS FAMILY

They travel twice a year for vacation and visit their family in

Texas and Chicago. The couple enjoys going to resorts and

enjoys playing tennis. During the month of July, the Williams

plans a yearly trip and go across the globe. They have been to

the safari in Zimbabwe, they visited the coast of Australia, and

have a European tour for two weeks last year. The children

takes ballet dancing lessons. Both of them go to exclusive

private schools. They are a very cheerful family.


PE R S O N A

PERSONA

SUZIE WILLIAMS

(7 years)

Very charming daughter.

Likes to draw and color.

LAURA WILLIAMS

(9 years)

A promising ballet dancer.

She sings and play the piano

JEROME WILLIAMS

(36 years) father of 2,

Works as a Financial analyst,

and earns $95,000 a year

CHERYL WILLIAMS

(34 years) mother of 2,

Owns a bakeshop downtown.

Earns about $35,000 yearly.

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Oasis Airlines will fly any plane, as long as its a Boeing, and let

passengers sit anywhere they like -- as long as they get there

first. Sticking with what has worked, Oasis has expanded its

low-cost, no-frills, no-reserved-seats approach to air travel

throughout the US to serve nearly 289 destinations across the

globe. Now the largest carrier of domestic and international

passengers, Oasis still stands as an inspiration for scrappy

low-fare upstarts the world over.


C O M PETITI V E O V E RV I EW

COMPETITIVE OVERVIEW

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JET BLUE AIRWAYS

UNITED AIRLINES

SOUTH WEST AIRLINES

DELTA AIR LINES


C U R R E NT LO G O S A M PLES

CURRENT LOGO SAMPLES

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LO G OEX PLO R ATI O N

Several explorations on sketches are made for

the logo mark. The mark comes from different

inspirations, from water and land, flight, airplanes,

movement, ancient sky deities, swirls, and many

more. There are thing to consider in making the

mark for OASIS Airlines: it should be easy to read

on black and white, it could be easily translated to

different surface medium, from paper to web and

other collateral pieces. Also o it needs to convey the

companys personality which are: global, engaging,

warm, confident, and hospitable. The logo mark

should also be clear in form and easy to read. The

logo must never be crowded and not to detailed. Also

the consideration when colors are applied to the logo

that it makes sense and not falls apart. It should be

unique and could stand on its own.

OASIS AIRLINES Standards Manual LOGO EXPLORATION

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LO G OTYPE STU D I ES

Sending a consistent and controlled message of who

we are is essential to presenting a strong, unified

image of our company. These guidelines reflect

Oasis Airlines commitment The Oasis Airlines

brand, including the logo, name, colors and identi-

fying elements, are valuable company assets. Each

of us is responsible for protecting the companys

interests by preventing unauthorized or incorrect

use of the Oasis Airlines name and marks.


The OASIS AIRLINES logo

includes tow components:

the curve going upward

enclosed in a rounded

rectangle and the OASIS

AIRLINES logotype.

LOGO TYPE STUDIES

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D I G ITA LR O U G H S


OASISA I R L I N E S A I R L I N E S

A I R L I N E S A I R L I N E S


DIGITAL ROUGHS

OASISA I R L I N E S A I R L I N E S



The OASIS AIRLINES logo mark represents flight and

airplane. It represents warmth and friendliness. The

logo-mark is surrounded by a rounded rectangle

that represents stability of the company.

The OASIS AIRLINES logotype is specially designed

for the company. It denotes the companys personal-

ity and objectives. It is geometric and full in shape.

The contrast in weight between the logotype give

emphasis on the companys name.

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FI N A LLO G O

OASIS AIRLINES Standards Manual FINAL LOGO

1x

1x

x

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FI N A LLO G O


The logo appears on all of the companys visual

communications, including the livery, aircraft

interiors and signs. The logo represents more

than just our name its the primary means of

identifying our company and our brands presence

in the marketplace. Appropriate use of the logo is

necessary for maintaining the integrity of our brand

and presenting a unified image of the company.

300CRGB (31, 95, 172)CMYK (91, 67, 1, 0)#1f5fac

137CRGB (250, 162, 27)CMYK (0, 42, 99, 0)#faa21b

134CRGB (255, 209, 109)CMYK (1, 18, 67, 0)#ffd16d

Black 6CRGB (17, 24, 3)CMYK (82, 72, 59, 75)#111821

FINAL LOGO

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LO G O S D O S &D O N TS

The logo should always be surrounded by a generous amount of

open space to keep it free of any visually distracting elements.

Typographic or photographic material should not infringe on the

imaginary clear space indicated around the logo. The logo may

appear on any neutral area of a photograph that is free of any

imagery that may conflict with its legibility. Any of the approved

color renditions of the logo may be used as long as there is

sufficient value contrast between the logo and the background

1 LINE LOGO

2 LINE LOGO

ALTERNATE LOGO

x

x

x

x

x

v

x

v

xx

x

x

vv

LOGOS DOS & DONTS

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LOGOS DOS & DONTS

THE LOGO ON A WHITE BACKGROUND

The preferred appearance of the OASIS AIRLINES logo is on

a white background in these color variations. No other color

variations on a white background are permitted.

ACCEPTABLE LOGO

ACCEPTABLE LOGO

ALL BLACK

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LOGOS DOS & DONTS

THE LOGO ON COLORED A COLORED BACKGROUND

The preferred appearance of the OASIS AIRLINES logo on

background colors are also permitted when used in these

color variations. The logo may not appear on any other color

background, other than shown on the opposite page.

WHITE LOGO ON

OASIS AIRLINES

BLUE AND ORANGE

BLACK LOGO ON

OASIS AIRLINES

BLUE AND ORANGE

COLORED LOGO ON

OASIS AIRLINES

BLUE AND ORANGE

WHITE LOGO ON

BLACK BACKGROUND

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LOGOS DOS & DONTS

UNACCEPTABLE LOGO COLOR

The preferred appearance of the OASIS AIRLINES logo on

background colors are also permitted when used in these

color variations. The logo may not appear on any other color

background, other than shown on the opposite page.

DO NOT MAKE THE

LOGO A SOLID COLOR

ONLY USE OASIS AIRLINES

CORPORATE COLORS

DO NOT REVERSE THE

COLOR OF THE LOGO

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STATI O N A RYSYSTE M

OASIS AIRLINES Standards Manual STATIONARY SYSTEM

LETTERHEAD

LAYOUT EXPLORATION

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2700 Victoria Center New York, NY 10453+925 670 0000

www.oasisairlines.com

LETTER HEAD

This page shows the approved

layout with the primary

elements of the OASIS

AIRLINES stationary system

for letterhead.

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BUSINESS CARD

LAYOUT EXPLORATION

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BUSINESS CARD





for the business card.

PROXIMA NOVA REGULAR

8pts.

PROXIMA NOVA ITALIC

8pts.

PROXIMA NOVA BOLD

8pts.

2700 Victoria Center New York, NY 10453+925 670 0000

[email protected]

ROBERT HARRISONAviation Specialist

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ENVELOPES

LAYOUT EXPLORATION

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ENVELOPES





for the envelopes.

2700 Victoria Center New York, NY 10453+925 670 0000www.oasisairlines.com

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STATIONARY SYSTEM

This page shows the

mocks of with primary


AIRLINES stationary system.

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W E B LAYO UT

OASIS AIRLINES Standards Manual WEB LAYOUT

OASIS AIRLINES

HOMEPAGE LAYOUT

This page shows the

mock of OASIS AIRLINES

website homepage.

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W E B LAYO UT

OASIS AIRLINES Standards Manual WEB LAYOUT

OASIS AIRLINES

ABOUT LAYOUT

This page shows the

mock of OASIS AIRLINES

about page.

Adequate white or clear space makes the page easier to

read and navigate, and lends to a cleaner looking design. The

following illustrate the standard margins we use for elements

within our web pages. As important as color and font usage,

consistent application of white or clear space gives our

online communications a consistent and recognizable look.

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OASIS AIRLINES Standards Manual COLLATERAL

OASIS AIRLINES

HEADQUARTERS SIGNAGE

C O LLATE R A L

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AIRPLANE PILLOW

WITH OASIS AIRLINES LOGO

C O LLATE R A L

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AIRPLANE MONITOR

DISPLAY FOR THE PASSENGERS

C O LLATE R A L

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SHOPPING AND GIFT BAGS

C O LLATE R A L

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OASIS AIRLINES

PIN BADGES

C O LLATE R A L

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OASIS AIRLINES

SHIRT MOCKS

C O LLATE R A L

oasis airlines standards manual

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