o’dwyer’s high-tech & technology pr firms profiles ofdwyer's magazine - nov....

NOVEMBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION28

High-Tech & Technology PR firmsO’Dwyer’sProfiles of

ALLISON & PARTNERS

505 Sansome StreetSan Francisco, CA [email protected]@allisonpr.com

Scott Allison, President & CEOJonathan Heit, SVP, DigitalMedia & Technology

Allison & Partners has the expe-rience and know-how to deliver bigresults for the investments technol-ogy companies make in public rela-tions. We’re known for our abilityto drive positive change, makingnew products, services and innova-tions “catch fire.” In addition, as theagency that launched MySpace,served as YouTube’s AOR and cur-rently represents social networkingplatform Ning, Allison & Partnersstays at the leading edge of digitalmedia and social networking strate-gies. We differentiate technologybrands through: integrated commu-nications campaigns; strategicmedia relations; analyst relations;identification of third-party part-nerships; and review and endorse-ment programs. Our technologyclients include: Parallels, SonyProfessional, Boost Mobile,Danoo, Goom Radio, Avvo, Goby,Inilex, MagTek, MakeItPro andmore.

AFFECT STRATEGIES

60 West 38th Street, 4th Flr. EastNew York, NY 10018212/398-9680www.affectstrategies.comwww.techaffect.cominfo@affectstrategies.comTwitter: @sandrafathi

Sandra Fathi, President &Founder

Affect Strategies is a publicrelations, strategic marketingand social media firm located inNew York City. Established in2002, the company combinessmart people, creative ideas andhard work to achieve stellarresults for its clients. As earlyadopters with strong back-grounds in business, public rela-tions and social media, Affect’steam of quick thinkers, engagingwriters, fearless media special-ists and marketers are passionateabout what they do. As year-round public relations counsel,or a single project resource,Affect leverages its businessacumen and service excellenceto achieve the precise resultsthat its clients seek. For moreinformation, please visitwww.affectstrategies.com or thecompany’s blog, please visitwww.techaffect.com.

AIRFOIL PUBLICRELATIONS

1000 Town Center, Suite 600Southfield, MI 48075248/304-1400866/[email protected]

Airfoil, with off ices inSouthf ield, Michigan andMountain View, California, isan independent firm specializ-ing in marketing communica-tions and public relations forboth emerging and technologycompanies. Airfoil IndustryLeadership Groups serve agrowing client roster across amultitude of technology seg-ments in consumer, enterprise,health care, industrial/greenand automotive. The agency’sclient solutions group providesdepth of experience to informand accelerate clients’ market-ing communications, digitaland social media, brand strate-gy and public affairs programs.Airfoil has been namedTechnology Agency of the Yearby the Holmes Report and rec-ognized as a top firm in numer-ous industry rankings.

ARTICULATE COMMUNICATIONS

350 Seventh Avenue, Suite 1101New York, NY 10001212/255-0080Fax: 212/[email protected]

Articulate CommunicationsInc. is a thriving New York-basedboutique public relations (PR)agency that helps technology andbusiness services companiesachieve their corporate goalsthrough results-oriented, target-ed, strategic communications.Specializing in three core prac-tice areas — Business-to-Business Services, InfrastructureTechnology and Software —Articulate creates and executesPR and social media programsthat build credibility and thoughtleadership, map back to bottom-line business objectives and helpclients stay ahead of the compe-

tition. Smart, experienced andresults driven, Articulate is atrusted extension of its clients’internal marketing teams, work-ing collaboratively with them todetermine program success met-rics and to execute on creative,proactive PR campaigns. With atrue understanding of how towork with industry influencersacross general and vertical mar-kets, Articulate facilitates mutu-ally beneficial relationships forits clients with the top analysts,media and social media contactsboth nationally and around theworld.

ATOMIC PR

8 California St., 5th FloorSan Francisco, CA 94111415/402-0230www.atomicpr.comwww.linkedin.com/in/andygetsey

SF | LA | NYC | London

Andy Getsey, Co-Founder &CEO

Atomic PR mixes classicalPR with digital/social media,video and search optimization,enhanced with the sophisticateduse of data and analytics forstrategy building, creative plan-ning and detailed programmeasurement.

Many Atomic clients achieveincreases of 100% or moreacross numerous measures of PRprogram yield when compared topre-Atomic baselines, often onlower budgets than before(www.atomicpr.com/results).Atomic PR has powered numer-ous breakthrough campaigns forprogressive technology brandsfrom publicly traded companieslike Verizon, ArcSight, Echelon,Sigma Designs and IMAX, tofast growing mid-sized compa-nies such as Ingres, Linkedin,RealtyTrac and Coupons.com,as well as high profile start-upslike Mint.com, animoto,TrueCar and PracticeFusion.

Atomic has off ices in SanFrancisco, Los Angeles, NewYork and London, and is closelyaffiliated with the Huntsworthagency network across theworld. More information:www.atomicpr.com.

Sandra Fathi, President of Affect Strategies.

ADVERTISING SECTION • NOVEMBER 2009 • WWW.ODWYERPR.COM 29

BATEMAN GROUP

1550 Bryant St., #770San Francisco, CA 94103415/503-1818Fax: 415/503-1880www.bateman-group.comwww.bateman-group.com/[email protected]

Fred Bateman, CEO & FounderBill Bourdon, SVPTyler L. Perry, VPLisa Melsted, Mng. Dir.Shannon Walsh, Acct Mgr.

Bateman Group, a Californiacorporation, is a full-service publicrelations and social media market-ing firm working primarily withcompanies in the technology indus-try. Differentiated by genuine con-tent expertise, exceptional writingskills and a senior-level staffingmodel, Bateman Group’s objectiveis to make a bigger market impactfor a smaller, more select group ofcompanies. Bateman Group wasamong the first to deliver a trulyintegrated service offering, com-bining best practices in socialmedia marketing and traditional PRto help clients improve customerconnectivity, corporate reputationand sales lead generation as well asnurture individual opinions andattitudes about their brands. Thefirm is headquartered in SanFrancisco with additional consult-ants in New York City and Boston.

Clients include: Alchemy,Aspect Software, Baynote,Guardian Analytics, Jericho Forum,Kapow Technologies, Little Kids

Rock, The Open Group, OPEN-LANE, Panda Security, Passenger,Platform Computing, SolaceSystems, and Xeround.

CATAPULT PR-IR

6560 Gunpark Dr., Suite CBoulder, CO 80301303/581-7760Toll Free: 877/700-7760www.catapultpr-ir.com

Guy Murrel, Terri Douglas,Principals

Catapult PR-IR provides clientswith an entire spectrum of strate-gic public and investor relationsservices exclusively for high-tech-nology companies. Servicesinclude positioning and messag-ing; writing, aggressive media andindustry analyst relations.

In addition to traditional PR,Catapult has introduced RichMedia Webcasting services thathelp companies transcend theircommunications beyond the writ-ten word to Web-based multi-media that includes audio, videoand graphic content. Catapult canquickly and easily capture presen-tations, including product launch-es, employee communications,executive briefings and virtualpress tours. Catapult’s rich mediaservices offer another dimensionof “humanized” communicationsto the traditional PR/IR mix.

Catapult’s personal and profes-sional service along with partner-level strategy makes it the pre-ferred agency for substantial PRresults.

COHN & WOLFETECHNOLOGY

292 Madison Ave.New York, NY 10017212/798-9700www.cohnwolfe.com

Donna Imperato, CEOClaudia Carasso, EVP, GlobalTechnology Practice Leader

While our competitors arestuck on ROI, Cohn & Wolfe’sTechnology practice is driven byeROI — exponential Return OnInvestment. Exponential returnsare enabled by networks,strengthened by connections,built by communications, anddriven by creativity. And creativi-ty is our cornerstone. ROI reflectsa left-brain approach built on sec-tor experience and an understand-ing of technology. eROI requiresa whole-brain approach in whichleft-brain attributes are super-charged by right-brain creativity.Our Technology team is a whole-brain crew. Our global expertisein corporate, marketing and prod-uct communications covers soft-ware, enterprise IT, telecommuni-cations, cable and infrastructure,computing, mobility, consumerelectronics, healthcare IT, cleanand green tech, IT and profes-sional services, and digital enter-tainment. Indeed, we have theknowledge and experience tounderstand how your technologyworks and we get fired-up byenvisioning its potential and

impact on the world. Our whole-brain approach will help youbuild the brand positioning youneed to capture the imaginationof your customers and businesspartners.

COOPERKATZ &COMPANY

205 Lexington Avenue, 5th FloorNew York, NY 10016www.cooperkatz.com

Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green, President, COO

CooperKatz & Company has a13-year track record of develop-ing creative, cost-effective mar-keting / PR programs for nationaltechnology clients, includingCapgemini, Collective Media,Corvil, FiberNet, Invest NorthernIreland, S1 Enterprise, TelcordiaTechnologies, Teliris, TowerGroup,MSN, Virgin Mobile USA and ZiffDavis. Founded in 1996, the firmserves a range of needs, includingbrand positioning, media rela-tions, analyst relations, editorialservices, new product introduc-tions, meeting/conference plan-ning and execution, specialevents, advertising, video produc-tion and collateral materialsdesign. CooperKatz’s technologypractice is built on strong rela-tionships with media and industryanalyst firms. In addition, thefirm offers a dedicated socialmedia practice — Cogence®

(intelligence on consumer gener-ated media).

The Bateman Group CEO and Founder Fred Bateman.

Profiles of High-Tech and Technology PR Firms

Guy Murrell, Co-Founder and Principal of Catapult PR-IR.


COYNE PUBLICRELATIONS

14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com

1540 Broadway, Suite 1602New York, NY 10036212/938-0166

Thomas F. Coyne, CEODr. Norman Booth, D.Litt,Assistant Vice President,Technology Practice

Coyne Public Relations hasestablished itself as one of theleading independent full-servicepublic relations firms in thecountry representing an impres-sive collection of internationalcorporations, top national brandsand first-class organizations. Noagency possesses a better combi-nation of strategic perspective,technology experience, unbri-dled creativity, and client-cen-

tered service than our nationally-recognized firm. Coyne’s tech-nology group has extensiveexperience representing clientsin a variety of sectors, including:infrastructure and applications,professional and consulting serv-ices, healthcare informationtechnology, consumer electron-ics, and telecommunications.From launching diagnostic tech-nology with Siemens Medicalfor hospital stakeholders tolaunching breakthrough imagingtechnology with Casio at CES,our team possesses a wealth oftechnology experience commu-nicating to key influencers andconsumers across the entire tech-nology spectrum.

CRENSHAW COMMUNICATIONS

7 West 18th Street, 9th FloorNew York, NY 10011212/367-9700Fax: 212/367-9701www.crenshawcomm.com

[email protected]

Liz Savery, Managing Director

Crenshaw Communicationswas created to meet clients’needs for creative public rela-tions in the digital age. We are ateam of conceptual thinkers,media strategists, and “connec-tors” who are focused on har-nessing the power of the socialWeb and the capacity of strate-gic public relations to buildbrands and grow business.Crenshaw Communications hasworked with technology compa-nies in a wide range of verticalmarkets, including such brandsas Sharp Electronics andShop.com. Our team has alsodeveloped high-visibility andaward-winning environmentalcommunications programs, likethe battery industry’sCall2Recycle battery and cellphone recycling program and anongoing campaign for Sharp’ssolar energy unit. Key sectorsinclude consumer and businesstechnology, telecommunica-tions, gaming, appliance, e-commerce, and digital brands.

CRT/TANAKA

101 West Commerce RoadRichmond, VA 23224804/7675-8100www.crt-tanaka.com

Mark Raper, CEOMike Mulvihill, PresidentMichael Whitlow, EVP/CorporatePractice

CRT/tanaka is an award-win-ning public relations and mar-keting f irm known for itswhatcanbeSM workplace cultureand approach to business.Headquartered in Richmond,Va., and New York, with offices inLos Angeles, Washington, D.C.and Norfolk, Va., CRT/tanaka spe-cializes in four practice areas —Corporate/B2B, Health, Consumerand Interactive/Social. Theagency has been recognizedwith more than 300 nationaland regional awards for itsstrategic counsel, creativity,workplace culture and commu-nity service.

The agency’s Corporate/B2BPractice has worked withnumerous high-tech and indus-trial clients in various sectors,such as energy, software, com-munications technology, chem-icals and manufacturing. Someof the capabilities of this prac-

tice include B2B marketing,sales communications, mediarelations, social media out-reach, grassroots education,employee engagement, investorrelations, public affairs andissues management.

Current and previous clientexperience includes work withSprint, Dominion, OldDominion Electric Cooperative,Tredegar Corporation, MartinAviation, ITT Corporation,Efficient Frontier, PerformanceFood Group, Silicon Energy,Tridium, Ethyl and Camstar.

DUKAS PUBLICRELATIONS

100 W. 26th StreetNew York, NY 10001212/704-7385 x3600201/[email protected]

Richard Dukas, President & CEOMatt Rizzetta, Director ofTechnology Group

Dukas Public Relations —ranked in 2009 by O’Dwyer’s asone of the industry’s f ivefastest-growing independentlyowned firms — specializes inimplementing high-impact,media-focused programs foremerging technology compa-nies and financial and profes-sional services firms that caterto the tech industry.

The firm has a proven trackrecord of working with bothpre-IPO and publicly-held techcompanies that offer many ofthe hottest technologies, includ-ing WiMax, video conferenc-ing, Web-based and digital mar-keting, social networking, IT,telecom and VoIP.

Top clients include: ZetaInteractive, Radvision, AltairSemiconductor and Solutionary.The firm also represents severalof the top tech asset managersand investment banks includ-ing: GAMCO, KaufmanBrothers and Signal HillCapital.

DPR, which was ranked asone of the fastest-growing pri-vately-owned companies in theU.S. by Inc. Magazine in 2009,also has an active and robustWeb. 2.0 services offering,including: reputation and brandkeyword management, onlinemedia relations and RSS man-agement, SEO, and bloggingand social media.

Coyne PR worked with Siemens Medical Solutions topromote innovative diagnostic imaging technologiesto national mainstream and trade health care media,delivering over 80 million media impressions with sto-ries appearing in USA Today, The New York Times,BusinessWeek, Philadelphia Inquirer, CNN HeadlineNews, Associated Press, Reuters and UPI. Coyne alsogenerated 63 speaking opportunities for companyexecutives at 50 conferences and generated over 20industry awards and recognitions, increasing thecompany’s visibility in leading trade publications.



EDGE COMMUNICATIONS

17328 Ventura Blvd., Suite 324Encino, CA 91316818/990-5001Fax: 818/990-5016www.edgecommunicationsinc.com

Kenneth Greenberg, PresidentSara Flint, Vice President

Established in 1996, EdgeCommunications, Inc. is an inno-vative all-star team of senior-levelcommunications professionals,unified by a no-nonsenseapproach that builds companies,brands and reputations. Through“better thinking and relentlessexecution,” we express our workethic and our core values of qual-ity and premium, personal serv-ice. We’re a hybrid organization— virtual for professional servic-es, traditional for administrativesupport. We’re equally at homewith B2C, B2B and corporatework; our clients range fromstartups to members of theFortune 500 — in technology,professional services, newmedia/advertising and health-care/life sciences.

FEINTUCH COMMUNICATIONS

245 Park Ave., 39th FloorNew York, NY 10167212/808-4901Fax: 212/808-4915 www.feintuchcommunications.comwww.ecpglobal.com [email protected]

Henry Feintuch, President

Feintuch Communications is a

strategic relations firm. We enjoydecades of experience in develop-ing and implementing successfultechnology public relations pro-grams for organizations of alltypes and sizes and have specificdomain expertise in financialtechnology, telecom/wireless,standards, advertising/mediatechnologies, healthcare andbiotech and energy/clean tech.

For technology start-ups andcompanies targeting the U.S.,we’ve developed a set of turnkeyservices that allow them to enterthe market quickly and efficiently— everything from legal,accounting, administrative, HRand recruitment to businessdevelopment and distributionservices — coupled with theappropriately scaled public rela-tions, online and broad marketinginitiatives to generate inquiries.

FLEISHMAN-HILLARD

Owned by Omnicom Group200 No. BroadwaySt. Louis, MO 63102314/982-1755Fax: 314/982-8642www.fleishman.com

Dave Senay, President & CEORobert Winslow, EVP, Sr.Partner & Managing Dir., FHTech. Group

Fleishman-Hillard’s TechnologyPractice is one of the industry’s topglobal agencies. Working with theworld’s most innovative, evolvingbrands and organizations, FHTechnology employs a collabora-tive network of expert practition-ers across a global network of 80wholly owned offices, High RoadCommunications and Lois Paul &

Partners.We work hand-in-hand with an

organization’s leaders to elevatetheir brands and mitigate risks totheir reputations — with measur-able results that drive success.Technology represents one ofFH’s core competencies, withcenters of excellence in everymajor region around the world.Our clients include AT&T, Avaya,Adobe, Autodesk, ElectronicArts, Emerson Electric, FICO,Fellowes, Hewlett-Packard,Huawei Technologies, Lenovo,LG, Microsoft, Motorola,McAfee, Nokia, Phonak, Philips,Tata Consultancy Services, TexasInstruments, Visa and Xeroxamong others.

FH Technology, is uniquelyqualified to address global busi-ness reputation and value.Utilizing our bench of experi-enced consultants we assist ourclients in corporate communica-tions, government relations andpublic affairs, media relations,digital/social media, crisis andissues management, executivecommunications, financial andanalyst relations, mobile market-ing, M&A, litigation, CSR andmeasurement.

GIBBS & SOELL

60 E. 42nd St., 44th Flr.New York, NY 10165212/697-2600Fax: 212/697-2646www.gibbs-soell.comspark.gibbs-soell.com

Cos Mallozzi, CEOLuke Lambert, President &Managing Director, New YorkBrian Hall, Managing Supervisor,Advanced Manufacturing &Energy Practice, Chicago

Gibbs & Soell, an independentpublic relations firm since 1971,has experience in a wide spectrumof technology and industrial mar-kets ranging from consumer elec-tronics and telecommunicationsproducts and services, to e-busi-ness/new media models, software,scientific instrumentation andindustrial automation equipment.

Gibbs & Soell also offers its PRcounsel to businesses deliveringsolutions for “smart cities” whichleverage technology to achievesustainability.

Public relations services includecorporate communications, mar-keting communications, eventmarketing, employee communica-tions, leadership positioning,social networking/digital mediaoutreach, communications

research and evaluation, and com-munications training including IPower™, a proven, dynamicprocess for creating and deliveringinsightful, influential and highimpact communications.

Gibbs & Soell is a leading B2Bvoice online with The G&S Spark(http://spark.gibbs-soell.com), theagency’s blog for advanced manu-facturing and energy communica-tors.

Client Experience: ACC /Cybersecurity Program, ChemicalInformation Technology Council,Molex, Nitech Corporation, PNYTechnologies, Sage Software,Tridion Corporation, and U.S.Robotics

GRAHAM & ASSOCIATES

111 Maiden Lane, #650San Francisco, CA 94108415/986-7212Fax: 415/[email protected]

Graham & Associates isrenowned for award-winningexpertise in strategic national andinternational PR, communica-tions, and branding for B2B andB2C, technology, consumerlifestyle, travel & leisure, health& wellness and real estate clients.The agency also has a proven spe-cialty working with companieswith an environmental and social-ly responsible focus.

Founded in 1996, the agency isknown for its successful launches,relaunches and campaigns knownto create and establish brands andtechnologies. Graham &Associates has a successful trackrecord with hallmark and emerg-ing companies, including Oracle’sNetSuite, Neopost, Inc., WyndhamWorldwide, global 3-D solutionsprovider Nav N Go, and more. Acompany whose roots were origi-nally in Internet technologies andbrands, the agency contin-ues to work with Internet compa-nies along with a wide variety oftechnologies including cleantech, software, animation, ecom-merce, navigation, online trav-el and consumer electronics. Itoffers excellence in brand-ing/positioning, national andinternational media relations,analyst relations, online commu-nications, social media programsand content creation.

The agency has been recog-nized in the industry with 45 topnational PR awards in the lastseven years. It has built its repu-


Feintuch Communications tech staffers (l-to-r):Christa Conte, Henry Feintuch and Steph Johnson.

tation on highly strategic, creativeand results-driven work. Graham& Associates operates in the U.S.and 11 countries in Europethrough Plexus, its exclusiveorganization of internationalagencies.

THE HOFFMANAGENCY

70 North Second St.San Jose, CA 95113408/286-2611www.hoffman.com

Lou Hoffman, CEO

The Hoffman Agency is anindependent technology PR firm— defining technology broadly toinclude everything from semicon-ductors to software to Web 2.0applications for consumers —with a global footprint spanningthe United States, Asia andEurope. All of the Agency’soffices are wholly owned andorganically grown. Hoffmanexcels at managing multi-countryPR programs thanks to a uniqueinfrastructure and culture thatperpetuates collaboration. Towardthis end, the firm leverages boththinking and content across geog-raphies, which brings greater con-sistency to the program regardlessof where it is initiated.

KAPLOW

19 West 44th St., 6th FloorNew York, NY 10036212/221-1713Fax: 212/768-1960www.kaplowpr.com

Kaplow is an award-winningfull-service agency with deepexpertise in consumer technology,mobile and Internet communica-tions, e-commerce, software, andmedia.

Kaplow launched and contin-ues to build major brands such asiVillage, eBay and Internet call-ing giant Skype. Kaplow alsorepresents online entertainmentleader Netflix, educational tech-nology pioneer LeapFrog and e-commerce companies likeCoupons.com, HauteLook andGSI Commerce.

Through its K:drive digitalcommunications division,Kaplow helps clients harnesssocial media to drive awareness,change brand conversations andacquire new customers. Its pro-duction capabilities include fullservice pre/post video shooting and editing.

To bolster its technology offer-ings, Kaplow recently launched aTechnology and Emerging Mediapractice group which is workingwith a stealth digital media com-pany and a digital news servicecovering stories vital to localcommunities.

By leveraging social media andthe latest content delivery tech-niques, Kaplow connects clientswith emerging influencers anddirectly engages consumers in thebrand conversation.

K/F COMMUNICATIONS

601 Fourth St., Suite 204San Francisco, CA 94107415/255-6510www.kfcomm.com

Julie Karbo & Dave Fonkalsrud, Partners

K/F Communications is arespected, award-winning PR firmspecializing in technology, withan exceptional track record ofestablishing clients as marketleaders.

From consumer products tonetworking and enterprise soft-ware, K/F has consistently helpedto drive many of the top techtrends.

Client experience includesDigg, TwitVid, Flock, Equinix,Composite Software, RowNine,PacketMotion, Oracle Anagran,Billeo, Covia Labs and thePeninsula Traffic CongestionRelief Alliance.

Senior staff personally leadeach account’s day-to-day effortsin collaboration with client teams.K/F employs a proprietarymethodology that results in a dif-ferentiated market positioning andstrategic, well executed programsthat focus on our clients’ specificbusiness goals, such as increasingrevenues, maximizing valuation,creating industry-leading staturefor the company and executives,and attracting employees, partnersand funding.

LEWIS PR

575 Market St., #2550San Francisco, CA 94105415/992-4400www.lewispr.com

Morgan McLintic, Executive VP,US & APAC

LEWIS is a global public rela-tions firm. In addition to tradi-tional media and analyst rela-

tions, LEWIS specializes insocial media, digital marketingand creative services. It workswith companies to implementintegrated communications pro-grams on an international scale.LEWIS works with leading andemerging brands across multiplesectors, including automotive,consumer, government, health-care, insurance, legal, non-profit,technology and telecom.

The agency has 38 wholly-owned offices across the US,EMEA and Asia Pacific, withregional headquarters in London,San Francisco and Singapore.

LEWIS was named‘Technology Agency of the Year’by the Holmes Report in 2009.

LOIS PAUL & PARTNERS

150 Presidential WayWoburn, MA 01801781/782-5000www.loispaul.com

Lois Paul, Founder & President

Lois Paul & Partners (LP&P) isa leading, strategic communica-tions agency that provides a widerange of public relations servicesto high-technology, life sciences,and clean energy technologycompanies. For 23 years, LP&Phas helped small, emerging andlarge, established companiesmeet their business goals throughstrategic and creative PR pro-grams, specifically tuned to eachclient’s business goals. With avalue-focused, integrity-basedapproach, LP&P proactively cre-ates and pursues opportunitiesthat produce coverage, promotethought leadership, and disperse

compelling messages to the rightaudiences, helping clients differ-entiate themselves from competi-tors and gain visibility and credi-bility in crowded markets. As aleader in social media services,LP&P also designs and maintainssuccessful digital communica-tions programs to help clientsengage new communities ofinfluencers. LP&P was also votedby the Boston and AustinBusiness Journal as a “BestPlaces to Work” in 2009.

LOUGHLIN/MICHAELS GROUP

111 West Evelyn Avenue, Ste. 308Sunnyvale, CA 94086408/738-9150www.lmgpr.com

Donna Michaels, President

In today’s crowded technologylandscape, the Loughlin/Michaels Group (LMGPR)transforms technology innova-tors into category leadersthrough public relations pro-grams that drive market agendas.We think differently. We operatedifferently. And we consistentlyoutperform bigger agencies inresults and value delivered tousing strategic campaigns.LMGPR is seasoned with enter-prise and Web 2.0 companies insecurity, virtualization, network-ing, storage, consumer services,service provider, and datacentermarkets. Each benefits from aselect team of communicationprofessionals with at least adecade of experience. To learnmore about how the LMGPR dif-ference can help your company,give us a call.



At the CTIA 2009 Wireless Conference, Kaplow arranged aSkype press conference to launch the Skype for iPhone app.


MAKOVSKY + COMPANY

16 East 34th St.New York, NY 10016212/508-9600www.makovsky.com

Kenneth Makovsky, PresidentRobbin Goodman, EVP, Partner

A top independent publicrelations consultancy,Makovsky + Company has anaward-winning reputation for itswork with technology and busi-ness services companiesthroughout its 30 years.Services include premier busi-ness and trade media relations,digital marketing/BtoB socialmedia programs, events andaward programs, industry ana-lyst relations, investor relations,branding and positioning.Makovsky + Company developsstrategic programs that deliverbusiness value. Whether thefocus is reputation or productdriven, the firm’s experiencedteam understands how to articu-late messages and move thechannels of influence, frominternal committees to impor-tant external audiences.Makovsky’s commitment toclient delight is exemplified inits Quality CommitmentProgram. Measurement andaccountability are integral val-ues. Based in New York, thefirm has partners in 27 coun-tries and 37 U.S. cities. Clientsinclude Booz & Company, DiceHoldings, Collective Media,Arise Virtual Solutions,AeroCity Windpower, ArrowElectronics, BondDesk Groupand TransitCenter.

M BOOTH & ASSOCIATES

300 Park Ave. SouthNew York, NY 10010212/481-7000www.mbooth.com

Matt Hantz, Vice President

The technology practice at MBooth & Associates partners withcategory leaders in a wide range ofindustries and disciplines, includ-ing services firms, consultancies,software developers, systems inte-grators and research analysts.

The firm brings a core compe-tence in brand strategy and posi-tioning to every campaign targeted

at business-to-business audiences.M Booth works with clients toposition their products and servic-es as solutions to business needs,because IT purchasing decisionsare no longer made by technologymanagers only. In most instances,this requires a deep understandingof the vertical industries where atechnology adds value. A primeexample of this is the firm’s workwith multiple clients in IT health-care — in health delivery, pharma-ceuticals and health plans —where the firm has been at theforefront of the discussion aroundelectronic health records.

The practice’s PR efforts wereresponsible for 50 percent of newbusiness and tripling of brandawareness for a technology con-sulting client, as measured by abenchmarking survey of decision-making executives.

M/C/C

8131 LBJ Frwy, Ste. 275Dallas, TX 75251972/480-8383www.mccom.com

Are you still reading theseprofiles? Don’t they all soundalike?

Seriously, if these other PRfirms are so unique, why dothey all sound the same? And ifthese other PR firms can’t telltheir own stories in uniqueways, how will they tell yourcompany’s story?

At M/C/C, we don’t just talkabout doing the unexpected. Wedo it. We know what makesnews, and we know how to cutthrough all the nonsense to getcoverage for our clients. Period.

MERRITT GROUP

11600 Sunrise Valley Drive, Ste. 320Reston, VA 20191703/390-1500www.merrittgrp.com

Ben Merritt, CEOAlisa Valudes, EVP, Partner

With offices in Reston, Virginiaand San Francisco, Merritt Grouphelps create and move markets forforward thinking companies.Merritt Group determines the rightmix of communications channels –PR, marketing, digital, socialmedia, Web — and implementsstrategic campaigns to make ourclients’ messages resonate in themarketplace. Bringing innovationand creativity to our client engage-

ments, Merritt Group places a pre-mium on building long-standingrelationships with our clients. Ourexpertise is focused in six practiceareas — Enterprise Technology,Security, Communications &Networking, Government,Healthcare, and Energy/Green IT.Some of our clients include VerizonBusiness, Microsoft Public Sector,Booz Allen Hamilton, PGP, U.S.Pharmacopeia, and Teradata.

THE MORRIS +KING COMPANY

101 Fifth Ave.New York, NY 10003212/561-7450Fax: 212/561-7461www.morris-king.com

The Morris + King Company(MKC) is a New York-based pub-lic relations and marketingagency with a national reputationfor results-driven campaigns andinventive messaging strategies.Since our formation in 2001,we’ve been proud to serve asagency of record for some of themost innovative and prestigiousbrands in technology and media,including AOL, Wikipedia, GlamMedia, CNBC.com, Stardoll,Heavy, IDG, Beliefnet,Thumbplay, Examiner.com, RealNetworks, Register.com, Saavn,Music Choice, AtmosphereBBDO, Special Ops Media, LBi,Fanscape, Personal DemocracyForum and NowPublic. We’vealso helped to launch and nurtureindustry leaders such as eMusic,The Orchard, Slide and GameTrust. Through our digital divi-sion, SeisMK, we offer cross-platform communication pro-grams that encompass socialmedia strategies, microsites,widgets and word-of-mouth mar-keting, together with traditionalmedia relations.

Based in New York, MKC serv-ices technology and media enti-ties on both coasts, with strongconcentrations of clients inSilicon Valley/San Francisco andLos Angeles. Our comprehensiveapproach, inventive messaging,creativity and flawless servicedelivery have helped make MKCone of the top 100 PR firms in thecountry. MKC also countsprominent offline brands such asUniversity of California, SanFrancisco, the Jewish CommunityFederation of San Francisco,Marquis Jet, Ritz-Carlton Club,Classic Media (Where’s Waldo?,Lassie, Lone Ranger, etc.),

VeggieTales, Visiting NurseService of New York, The DailyBlossom and Remy Martinamong our valued client partners.For additional information, pleasevisit www.morris-king.com andwww.seismk.com.

PADILLA SPEERBEARDSLEY

1101 West River Pkwy.Minneapolis, MN 55415612/455-1700www.psbpr.com

Lynn Casey, Chairman / CEOMatt Kucharski, SVPMike Greece, SVP / ManagingDirector, New York

Padilla Speer Beardsley is anintegrated communicationsagency that helps companieswith complex stories reach thepeople vital to their success.Based in Minneapolis since1961 with an office in MidtownManhattan, New York, the 110employee-owners of Padillalead clients with informed mar-keting that helps shorten thesales cycle and increase theclose rate.

Padilla understands that cut-ting-edge marketing and com-munications for technologyorganizations requires a blendof technical aptitude, strategicmarketing expertise and theability to execute using a varietyof tactics. Whether counselingconsumer and business-to-busi-ness organizations, Padilla isadept at developing and manag-ing marketing programs thatinclude sales support, events,media relations, interactive andsocial media, research, investorrelations and public affairs.

Current clients vary in sizeand geographic reach includingMicrosoft, Mayo Clinic,Rockwell Automation, 3M,Entegris, Analysts International,Virtual Hold Technology,Vocollect, Genesys/Alcatel-Lucent, Direct Source and oth-ers.

Padilla is also a foundingmember of the Worldcom PublicRelations Group andWorldcom’s technology prac-tice. Worldcom technologyclients include IBM/TivoliSystems, Mazor SurgicalTechnologies, Fujitsu, SonyEricsson, Xerox, Verbatim,Computer Sciences Corporation(CSC), Panasonic, Travelex andothers.



PEPPERCOM

470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody & Edward Moed,Managing Partners

Peppercom is a mid-sizedcommunications agency thatspecializes in developingstrategic and creative PR pro-grams for consumer technologyand high technology compa-nies.

In addition to PR campaigns,services include a positioningprogram to differentiate a clientfrom its competitive set, a cri-sis management program calledCrisisRx, Pain-Based Selling toidentify the gap between whatclient sales forces think cus-tomers are thinking and whatthey actually are, and ways toleverage existing partnershipsor develop new ones.Peppercom also offersPepperDigital, which focuseson digital initiatives, andPeppercommotions, whichfocuses on events and leverag-ing sponsorships.

Peppercom is ranked amongthe top 20 largest independentPR firms in the U.S. byO’Dwyer’s. Current and pastclients include WhirlpoolCorporation, Nikon Instruments,Ricoh Americas Corporation,

Panasonic, Unisys, ITT, TycoFire Suppression Group, andYahoo!.

PIERPONT COMMUNICATIONS,

INC.

1800 West Loop South, Suite 800Houston, TX 77027713/627-2223Fax: 713/[email protected]

Offices also located in Austin,San Antonio and Dallas.

Phil Morabito, CEOSusan Gramatges, COO

Pierpont Communications,Inc. is one of the largest com-munications f irms in theSouthwest. For more than 22years, our team of experiencedprofessionals has providedstrategic public relations,investor relations, public affairsand marketing services toFortune 500 companies, high-growth corporations and entre-preneurial ventures. Our full-service approach includes gaug-ing marketplace perceptions,developing communications andpublic relations programs, creat-ing social media engagements,leveraging speaking opportuni-ties, providing media trainingand planning events.

In the technology realm,Pierpont has extensive business-to-business and consumer expe-rience. Our technology experi-ence includes telecom and wire-less, consumer technology,enterprise software, software forenergy and supply chain indus-tries, Internet/web-based busi-nesses and more.

To see how we can help yourtechnology business grow andthrive, visit www.piercom.com.

PUBLIC COMMUNICATIONS

WORLDWIDE

11602 Knott Street, Suite D-13Garden Grove, CA 92841714/891-3660Fax: 714/891-1490www.pc-w.com [email protected]

Susan van Barneveld, President

Public CommunicationsWorldwide, now in its 50thyear, is recognized as one of the

oldest, independent public rela-tions and marketing communi-cations firms in California. Itoffers a portfolio of productsand services that encompassesthe full scope of client needs inthe fast-paced 21st century.

Its trademark of traditionalPR and advertising techniquescoupled with new media initia-tives has resulted in numerousprestigious awards and consis-tent recognition as a publicrelations-industry leader. PC/Whas a strong client base in theconsumer electronics, aero-space and defense, high tech-nology, manufacturing,Internet, mobile and green ini-tiatives arenas.

PC/W’s Branded Entertainmentand New Media groups combineinnovative approaches highlight-ing client products and serviceswhile reaching emerging newdemographics.

It currently services clientsglobally in the US, Asia,Europe, and Middle East. PC/Wis headquartered in GardenGrove, California and is affili-ated with f irms around theworld.

RAINIERCOMMUNICATIONS

1700 W. Park Drive, Suite 190Westborough, MA 01581508/475-0025 x111www.twitter.com/[email protected]

Steve Schuster, CEO

A well-executed PR programis an engine for making money— revenue growth, new fund-ing, successful exits (over 30).Since 1993, Rainier has helpedmore than 150 technology com-panies bring advanced tech-nologies to a wide variety ofmarkets, with a strategicapproach designed to producereal business results.

We are highly innovative inour approach to generatinghigh-impact analyst and mediacoverage — our expertise is inknowing who to talk with andexactly what to say in theprocess of influencing howmarkets adopt technologies.

Executed by experienced sen-ior professionals, Rainier’s PRprograms are voiced with thetechnical credibility needed todeliver your messages to theright audiences, and to driveyour business objectives.

ROGERS ANDCOWAN

PACIFIC DESIGN CENTER8687 Melrose Ave., 7th FloorLos Angeles, CA 90069310/854-8117Fax: 310/854-8106www.rogersandcowan.com

Tom Tardio, CEOSallie Olmsted, Executive VicePresident

Rogers & Cowan specializesin working with emerging andestablished technology brandswhose products and services areat the intersection of technolo-gy, entertainment and consumermarketing.

Our dedicated team of spe-cialists has in-depth knowledgeand experience working withconsumer electronics hardware,mobile content / devices,embedded and core technolo-gies, distribution technologies,video game products, consumerhealth and wellness, sustainable/ green, and social / digitalmedia companies to introducetheir products and services tothe trade, business and enter-tainment communities as well asultimate end-users.

From concept creation to con-sumer launch to sustaining criti-cal mass and momentum, wemaximize media exposure,brand positioning and consumerbuzz for our clients’ digital con-tent, services and devices. Wecut through the buzzwords andjargon to deliver “PlainEnglish” marketing solutionsthat can be clearly understoodand absorbed by each targetaudience.

Representative clients / proj-ects include: Microsoft, IMAX,3D Entertainment Summit,Deluxe Entertainment Services,nVidia, Microspace DigitalCinema, MetaTools, Razer,Electronic Arts, id Software, HotHand Wireless, Vimeo, Shangri-LaIndustries, GlaxoSmithKline,University Medical Pharmaceuticals,KeyVive and TEDMED.


Pierpont CommunicationsCEO Phil Morabito.

The December issue ofO’Dwyer’s will showcase

PR firms that specialize inentertainment & sports.

For more info about this issue,contact Editor Jon Gingerich at

646/843-2080 [email protected]


RUDER FINN

301 East 57th StreetNew York, NY 10022212/593-6303212/593-6343www.ruderfinn.com

Richard Funess, President,Ruder Finn AmericasAlicia Young, Executive VicePresident

With a proven record of main-taining the top business and tech-nology media and industry ana-lyst contacts, plus a thoroughknowledge of the most currenttrends, Ruder Finn has estab-lished highly successful partner-ships with a wide variety of enter-prise and consumer technologycompanies.

Ruder Finn was recentlyawarded with a Top Tech Prohonor by PRSourceCode, whichfollows 2008’s Best of the Besthonor based on the results of their2008 Top Tech CommunicatorsStudy. The study polled morethan 800 leading journalists torank agencies on their ability toconsistently support the editorialprocess in terms of responsive-ness, reliability and overall recog-nition of editorial needs.

Ruder Finn’s expertise spansthe full spectrum of enterpriseand consumer technologies, withspecialized capabilities in verticalmarkets like Healthcare,Financial Services, Insurance,Manufacturing and

Telecommunications. In addition,the integration of social media,Web site development, on-linemarketing, SEO and educationprograms, make Ruder Finn theall-in-one agency for forwardthinking companies.

Services include: CEO posi-tioning, thought-leadership pro-grams, executive platform devel-opment, new product and servicelaunches, industry analyst rela-tions, trade show and specialevent support, competitive moni-toring and analysis, and issuesmanagement. Programs are oftenaugmented by support forinvestor relations, internal com-munications, government rela-tions, social responsibility initia-tives, and creative design.

Current clients worldwideinclude: Demand Media,E2Open, EB/Elektrobit,GoSavant, iControl Networks,IEEE, IPC, Kyocera MitaAmerica, Logitech, MarvellTechnology, Microsoft verticalmarkets, NEC Corporation ofAmerica, PacketVideo, Radware,StubHub!, SunGard DataSystems Inc., Tech Council ofSouthern California, TerreStar,TiVo and Women in TechnologyInternational (WITI) .

SCHWARTZ COMMUNICATIONS

230 Third AvenueWaltham, MA 02451781/684-0770www.schwartz-pr.com

Steve Schwartz, CEOBryan Scanlon, PresidentAri Millstein, CPA, COO & CFOCarol McGarry, Executive VP,Creative Director, TechnologyPractice

As one of the top five technologyPR firms in the U.S., Schwartz hasdeep experience helping technologycompanies of all sizes achieve theircorporate and product marketinggoals. Schwartz is able to providethe expertise and resources of alarge agency, with the high-touchapproach of a small firm. Schwartzis also uniquely positioned to pro-vide full-service offerings to techmarketers — everything from tradi-tional media relations to socialmedia strategy, public affairs, blogand video content creation, andSEO and website strategy.

The firm’s Boston-area head-quarters in Waltham, Mass. andoffice in downtown San Franciscoremain co-hubs for U.S.–focusedengagements. Schwartz’s recent

acquisition of Hayhurst Media sig-nificantly bolsters its U.K. presenceand capabilities, while comple-menting its growing Stockholmoffice. The agency orchestrates agrowing volume of global engage-ments.

Schwartz has been responsiblefor some of the most significanthigh-tech PR campaigns of the pastdecade. Some Schwartz clientsinclude: Core Security, eBay,Fujitsu Computer Products ofAmerica, Red Hat Software, JBoss,Lycos, Macromedia, MicroStrategy,Netegrity, webMethods,Salary.com, SugarCRM, Telelogicand many more.

SPARK PR

2 Bryant St., Suite 100San Francisco, CA 94105415/962-8200www.sparkpr.com

Sparkpr is celebrating 10years as one of the world’s topindependent PR agencies, work-ing with businesses that rangefrom stealth start-ups to globalpublic companies. Our servicesare infused with high-levelstrategic counsel and designedto help clients achieve theirbusiness goals through creative,well-executed and sometimesunconventional public relationscampaigns. We are known forour cutting-edge social mediacampaigns, savvy PR profes-sionals who embody an entre-preneurial spirit and value cre-ativity, and our proven trackrecord of results — all of whichhas earned us many industryawards, including PRSourcecode’s#1 Mid-size Agency Award, a top 50spot in O’Dwyer’s PR GlobalAgency Report, being named tothe Inc. 5000, two individuals inthe PRWeek 40 under 40 list, anda third in the 29 under 29 list.Our clients span across oureleven areas of expertise includ-ing Advertising & Media,Consumer / Lifestyle, Consumer/ Electronics, EmbeddedTechnologies, Enterprise &Open Source, Entertainment,Gaming, Green Tech, Mobile &Wireless, Social Media &Networking, Venture Capital andFinancial Services, and includedivisions of Sony, ElectronicArts, Barclays, Nielsen,Microsoft/ Bing, MTV, Virgin,FOX Interactive, and HutchisonWhampoa. We maintain an eliteteam of more than 45 PR profes-sionals and are headquartered inSan Francisco, CA, with offices

in New York, London, CapeTown, and a presence in Seattle.

SPEAKERBOXCOMMUNICATIONS

7900 Westpark Drive, Suite T-410McLean, VA 22101703/287-7800www.speakerboxpr.comwww.twitter.com/speakerbox

Elizabeth Shea, President andCEO

SpeakerBox Communicationsis a forward-thinking technolo-gy public relations firm thatblends the best of traditional PRstrategies with the grassrootsthinking of tomorrow’s tacticsto drive business results.

SpeakerBox applies thought-ful communication strategiesthat drive business outcomes.As a trusted strategic communi-cations partner, we work tounderstand and define your ulti-mate business goals and pushthe strategic communicationlevers to help each clientachieve results. We put ourpassion into driving strategiccommunication programs tohelp our clients win.

Insight into SpeakerBox: Whilemedia placements might garnerhigh-fives, clients beating theirquarterly forecast drive the mostcoveted kudos. We understandhow communication investmentscan drive top line and bottom lineperformance and pride ourselveson the success of The SpeakerBoxWay.

SS PR

2700 Patriot Blvd., Suite 430Glenview, IL 60026847/955-0700www.sspr.comwww.twitter.com/[email protected]

Steve Simon, CEO & Founder

SS|PR excels at the most dif-ficult aspect of PR: getting inkfor our clients. Specializing intargeted media placement andcreating buzz, SS|PR has builta national reputation for secur-ing quality coverage for B2Band B2C technology f irms.Since 1978, our f irm hashelped hundreds of tech busi-nesses grow market share andrevenue. With deep industryknowledge and experience,coupled with strong editorialrelationships, we’ve established


Elizabeth Shea, Presidentand CEO of SpeakerboxCommunications.


an outstanding track record forresults-driven PR. SS|PR’smedia relations experts inChicago, New York, SiliconValley and Colorado serveclients nationwide in a varietyof hi-tech sectors, including ITinfrastructure, enterprise soft-ware, online businesses andhealthcare. Our integratedapproach to public relations andmarketing communicationsleverages traditional media, aswell as a strategic focus on Web2.0 and social media channels.From new product launches andevents management to overallstrategy, messaging and tacticalexecution, our comprehensiveservice delivers exceptionalvalue for our clients.

TEXT 100

352 Park Ave. South, 7th FloorNew York, NY 10010www.text100.com

Aedhmar Hynes, CEO

Text 100 is a 500-personstrong global public relationsconsultancy with a presence in30 cities worldwide. We workwith many of the world’s lead-ing technology, internet anddigital lifestyle brands includ-ing IBM, Cisco, Fujif ilm,Lenovo, SanDisk, Skype andPayPal. We are recognized asan innovator in the field of pub-lic relations, from traditionalmedia relations to social media,and for leading the PR industryin staff development. Ourstrong culture has consistentlybeen praised globally over thepast two years, and we havebeen recognized as the BestMidsize Agency in Asia, theBest Midsize Agency to WorkFor in the US, and one of theUK’s Best Small Companies.Additionally, Text 100 rankedno. 5 in O’Dwyer’s 2009 rank-ing of Top Independent PRFirms, no. 8 on the PRWeekAgency Business Report 2009and was named among PRNews’ 2009 Best Places toWork in PR.

TREVELINO/KELLER

949 W. Marietta Street, Ste. X-106Atlanta, GA 30318404/214-0722www.trevelinokeller.com

Dean Trevelino & Genna Keller,Principals

Trevelino/Keller, a full-serv-ice public relations, socialmedia and brand communica-tions firm, features one of theSoutheast’s largest technologypractices, working with estab-lished and emerging brands on anational level. Client experi-ence includes, but is not limitedto, telecommunications, wire-less, network security, software,SaSS, retail technology, busi-ness intelligence, ecommerce,online applications, consumerelectronics and mobile market-ing. Services include mediarelations, analyst relations,executive visibility, socialmedia, crisis preparedness,award programs and trade showrepresentation.

As an independent PR firm,Trevelino/Keller is recognizedfor proprietary methodologiesand partnerships. In 2005, itcreated the Atlas Alliance, agroup of like-minded boutiquefirms that deliver geographicalsupport in Europe, Asia-Pacificand the Middle East. In 2006, itcreated the Start-Up Council,focused on supporting start-upcompanies by delivering multi-disciplined counsel in a gratisenvironment. In 2008, it launcheda series of ning communities —prstarbase.com, dineandshoppe.comand techspartacus.com — to serveunique audiences with content andcommunity.

TRYLON SMR

274 Madison Ave., #1400New York 10016212/725-2295Fax: 212/[email protected]

Lloyd P. Trufelman, President

Since 1990 Trylon SMR hasbeen an innovator in developingand implementing successfulstrategic media relations cam-paigns specifically for clients inthe technology, media, telecomand related industries utilizing awide portfolio of new, social, dig-ital and mainstream media strate-gies. Trylon SMR develops andimplements individuallydesigned, cost-effective commu-nications campaigns based onprecise strategic planning andtactical execution that consistent-ly produce tangible results. Theagency’s campaigns are based ona proprietary “reverse reporting”model. Trylon SMR servesdomestic and international clientsfrom its headquarters in New

York City, leveraging its knowl-edge of, and relationships with,top national, consumer, businessand trade media/ blogs withoutlong term contracts.

VIDICOM, INC.

1775 Broadway, Suite 401New York, NY 10019212/895-8350Fax: 212/895-8354

Christy Ferer, Chairman & CEO

Vidicom designs and executesmultimedia campaigns. Our staffof award winning producers andmedia experts creates and pro-duces campaign content. Theteam strategizes editorially posi-tioning and media targeting todistribute that client contentfrom broadcast to blog page toairline seat. Clients seek outVidicom to embed their messagein editorials and target audiencebecause Vidicom has exclusivedistribution they can’t find else-where.

Founded in 1982, Vidicom hasbuilt a diverse portfolio of con-tent outlets such as city-buzz.com, citybuzz inflight ,citybuzz hotel,, stylewiz.comwhere the demos matter, whetherit is on Jet Blue Airlines, in aFour Seasons Hotel, onSugar.com, on gym-TV, or inyour local café.

Vidicom. Create, Target andDeliver.

VISIBLE TECHNOLOGIES

3535 Factoria Blvd. SE, Suite 400Bellevue, WA 98006425/957-6100Fax: 425/957-7717www.visibletechnologies.com

Visible Technologies helpscompanies like Microsoft,Hormel and Xerox listen andlearn what consumers are sayingabout them online and enablesindividuals to manage and pro-tect their online reputations byhelping brands to engage in theright conversations with the rightinfluencers at the right time. Withreal-time business insight andresponse powered by the indus-try-leading truCAST technologyplatform, companies build rela-tionships with customers, bolstertheir brands and grow revenue.For more information, go towww.visibletechnologies.com, orfollow the Visible Technologiesblog at www.visinsights.com.

VMS

1500 BroadwayNew York, NY 10036212/329-5651www.vmsinfo.com

Mike Giovia, Senior VP of NewsSales

VMS the worldwide leader inIntegrated Media Intelligence solu-tions, monitors and digitally cap-tures media and advertising contentin more markets than any othercompany. Combining best-of-breed monitoring technologies withstate-of-the-art industry analysis,and leveraging an expert editorialstaff, VMS delivers better intelli-gence across all key media.

VMS’ products and services pro-vide a comprehensive solution to itsclients which includes marketingcommunications, public relationsand advertising professionals forthe purpose of evaluating the effec-tiveness, impact and efficacy ofvarious news coverage and com-mercial advertisements.

The VMS News Division offersits clients reliable, actionable infor-mation and analytics about thenews coverage those clientsreceived on local and national tele-vision news programs, includingthe digital spectrum. VMS moni-tors and records news broadcastsfrom all 210 designated marketareas — the only monitoring com-pany with this scope of coverage.The VMS Advertising ServicesDivision leverages VMS’ globaldatabase of commercial ads,including the digital world, andoffers customers the industry’sleading competitive advertisingintelligence solution: AdSight.

VMS’ Professional Services


Mike Giovia, VMS SeniorVice President of NewsSales.

Continued on page 42


Division offers a complete suiteof interactive, web-based toolsand applications supporting theplanning, execution, monitoringand evaluation of activities in PR,advertising and marketing com-munications area.

VMS operates across the coun-try with multiple full-serviceoffices and several monitoringcenters in major cities throughoutthe US.

WALT & COMPANY

2105 S. Bascom, Suite 240Campbell, CA 95008408/369-7200www.walt.com

Founded in 1991, Walt &Company is an award-winning techPR and social media communica-tions agency. We specialize in devel-oping programs that advance ourclients’ marketing and corporateagendas by generating actionableawareness in all influential formatsand forums. From facilitating blogdiscussions, to orchestrating specialevents, or driving high-profile glob-al coverage in consumer, businessand trade/technology media —print, online and broadcast — whenit comes to building corporate cred-ibility, product awareness and brandrecognition, Walt & Company hasits clients covered.

Walt & Company has built itsreputation on developing and imple-menting high-impact, cost-effectivecommunications programs thatbuild marketplace value for ourclients. By focusing on each client’slong-term strategic needs we areable to consistently deliver measura-ble results that meet and frequentlyexceed expectations. In all pro-grams, we strive to communicateour clients’ currency and value. Asa long-term partner, our goal is tobuild lasting, successful businesspartnerships.

WEBER SHANDWICK

440 Pacific AvenueSan Francisco, CA 94133www.webershandwick.com

Casey Sheldon, President,Global Technology PracticeRobert Dowling, North AmericanTechnology Practice Leader

Weber Shandwick’s global tech-nology practice fuses deep expert-

ise in key technology segments withinsight on the shifting marketplace,evolving business needs and priori-ties and expertise in reaching,engaging and mobilizing key com-munities and consumer groups.

The practice’s connected net-works of technology professionals— among them trained engineers,journalists, respected bloggers andthought-leaders — deliver best-in-class public relations, digital, socialand mobile marketing, contentdevelopment and strategy and repu-tation management services to lead-ing and emerging companies innearly every sector of the industry.

The agency is a recognizedleader in consumer technolo-gy/digital lifestyle, digital mediaand entertainment, enterprise,healthcare IT/medical technology,security, semiconductor, storage,and telecommunica-tions/mobile. More recently, WeberShandwick has championed newsegments including advertis-ing/marketing and cleantech.

The group’s reach extends fromthe C-suite to the digital native andfrom the realms of engineers and ITprofessionals to the domains ofbloggers, pundits, grass-rootsactivists and families. The missionremains clear: building and catalyz-ing advocates for clients, their prod-ucts, services and ideas.

Weber Shandwick clientsinclude Amdocs, Best Buy, BostonScientific, Capgemini, Concur,Hitachi, Honeywell, Hycrete, IronMountain, Microsoft, MySpace,PetroAlgae, PTC, Samsung,Unisys, VeriSign and Verizon.

WILLIAM MILLSAGENCY

300 West Wieuca Rd., Bldg. One Atlanta, GA 30342678/781-7200www.williammills.com

William Mills III, CEOScott Mills, President

William Mills Agency repre-sents companies that serve thefinancial and technology indus-tries.

Since 1977, the agency hasworked with more than 400technology firms that sell prod-ucts and services to banks, cred-it unions, mortgage lenders andother related markets.

Because of the agency’s spe-cialized experience in the finan-cial technology sector, theagency has collaborative rela-tionships with all key media inthis market.


VMSContinued from page 41

Edelman New York

Text 100 New York

Ruder Finn New York

Schwartz Comms. Waltham, MA

Bite Communications San Francisco

APCO Worldwide Wash., D.C

The Hoffman Agency San Jose

The Horn Group San Francisco

Lewis PR San Francisco

Atomic Public Relations San Francisco

Qorvis Wash., D.C.

Sparkpr San Francisco

Padilla Speer Beardsley Minneapolis

Davies Murphy Group Burlington, MA

Shift Communications Brighton, MA

PainePR Los Angeles

Merritt Group Reston, VA

Peppercom New York

Pan Communications Andover, MA

Capstrat Raleigh

Page One PR Palo Alto

Gibbs & Soell New York

LaunchSquad San Francisco

Matter Communications Boston

Shelton Group Dallas

Airfoil Detroit

Kaplow Comms. New York

Allison & Partners San Francisco

DKC/Dan Klores Comms. New York

SS | PR Chicago

Sterling Comms. San Francisco

Bader Rutter Brookfield, WI

Coyne PR Parsippany, NJ

M Booth & Assocs. New York

SpeakerBox McLean, VA

Pierpont Comms. Houston

Trylon SMR New York

Spring O’Brien & Co. New York

Zeno Group New York

Bender/Helper Impact Los Angeles

McGrath-Power Santa Clara, CA

Idea Hall Costa Mesa, CA

The Bateman Group San Francisco

JMPR PR Woodland Hills, CA

Gregory FCA Chicago

Makovsky + Co. New York

Roman/Peshoff Holland, OH

Dukas PR New York

Levick Strategic Comms. Wash., D.C

Dawson + Murray + Teague Dallas

CRT/tanaka Richmond, VA

Affect Strategies New York

HLB Comms. Chicago

Trevelino/Keller Atlanta

Lambert, Edwards Assocs. Grand Rapids, MI

Vollmer Public Relations Houston

M/C/C Dallas

Catapult PR Boulder, CO

Xenophon Strategies Wash., D.C

5W Public Relations New York

Standing Partnership St. Louis

Borders & Gratehouse San Francisco

Casey Comms. St. Louis

CooperKatz & Co. New York

Edge Comms. Encino, CA

Seigenthaler PR Nashville

Linhart PR Denver

Zeppos & Assocs. Milwaukee

Middleberg Comms. New York

Kwittken & Co. New York

L.C. Williams & Assocs. Chicago

New West Lousiville, KY

Hunter PR New York

Ron Sachs Comms. Tallahassee

Hughes St. Louis

Katcher Vaughn & Bailey Nashville

RL PR & Marketing Los Angeles

Lane PR Portland, OR

McNeely Pigott & Fox Nashville

JohnstonWells PR Denver

The Rogers Group Los Angeles

Moore Consulting Tallahassee

PRx San Jose, CAFrench|West|Vaughan Raleigh

The Kotchen Group Farmington, CT

Landis Comms. San Francisco

Rasky Baerlein Boston

Hope-Beckham Atlanta

Winning Strategies PR Newark

Cashman & Katz Glastonbury, CT

LVM Group New York

Godwin Group Jackson, MS

JS2 Los Angeles

eLuminatePR Irvine, CA

Maccabee Group Minneapolis

Phelps Group Santa Monica

O’Malley Hansen Chicago

Kohnstamm Comms. St. Paul

TransMedia Group Boca Raton, FL

Rosica Strategic PR Paramus, NJ

O’DWYER’S RANKINGSTOP HIGH-TECH & INDUSTRIAL PR FIRMS

© 2009 J.R. O’Dwyer Co.

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27.28.29.30.31.32.33.34.35.36.37.38.39.40.41.42.43.44.45.46.47.48.49.50.

51.52.53.54.55.56.57.58.59.60.61.62.63.64.65.66.67.68.69.70.71.72.73.74.75.76.77.78.79.80.81.82.83.84.85.86.87.88.89.90.91.92.93.94.95.96.97.98.99.100.

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4,253,576

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2,447,000

2,408,546

2,300,000

2,120,348

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1,774,882

1,729,217

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1,500,000

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1,208,000

1,182,191

1,178,915

1,174,000

1,077,092

1,058,483

1,046,000

1,011,640

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900,000

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815,670

800,000

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322,320

311,957

292,434

264,818

260,073

250,000

244,393

234,289

226,387

215,000

189,788

171,925

170,406

158,581

150,327

150,000

150,000

130,200

128,525

113,866

109,251

97,170

85,000

76,806

75,000

66,800

o’dwyer’s high-tech & technology pr firms profiles ofdwyer's magazine - nov....

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