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WILL OSBORNE-the original crooningbandsman-has stamped this Columbia

record with his latest pair of dance sensa-tions.

Both sides give you sure -to -sell melodysmashes - peppy, sentimental, and HITS!And they're turned out with matchless musi-cal smartness by both the band and itsfamous vocalizer.

Get it-hear it-PUSH it! This greatdance -fan catcher will romp through yourstore in jig time-and leave mighty substan-tial green souvenirs in your. pockets!

IMAGINE Fox TrotsON A BLUE AND MOONLESS Will Osborne

NIGHT and His Orchestra

Columbia ;lass- Re c orrisa

rvow Viva - tonal Recording -,The Records without Scratch

Columbia Phonograph Company, 1819 Broadway, New York City. ... o.s....r

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THE TALKING MACHINE and RADIO WEEKLY

GENERAL MOTORS

RADIO

Jniiouncernenlby the

GENERAL MOTORS 1tADI0CORPORATION

In preparation for the marketing of a completeline of new radios and radio -phonographs, theGeneral Motors Radio Corporation has insti-tuted a direct factory -to -dealer method of distri-bution through a nationwide system of zoneoffices and factory -stocked warehouses. GeneralMotors Radio dealers will receive the closestpossible co-operation from these zone offices,both in business counsel and in maintaininginventories in a practical, profitable manner.

The service plan is on a similar national basis.Service will be handled through an organizationof major service stations located at strategiccenters throughout the country to serve GeneralMotors Radio dealers efficiently in all majorrepair work and in the distribution of parts -and, wherever practical and advisable, to takecare of dealers' retail service as well.

General Motors Radio dealers will be exclusivedealers-that is, they will not handle any othermake of radio, but they may have an additionalline of business, particularly in small towns.

General Motors Radio dealers will operatein protected territories-in well defined salesareas determined, by practical analysis, to beadequate for both a present and a future retailradio business of prosperous proportions.

STANDARD

Every General Motors Radio dealer will benefitby the many advantages that accrue from identi-fication with General Motors. He will sell aproduct of outstanding merit and convincingvalue-he will be supported by extensive factory -controlled magazine and newspaper advertisingcampaigns-he will have aid in business super-vision through a standardized simplifiedaccounting system-he will receive compensa-tion for his unsalable trade-ins-he will haveat his disposal the well-known financing facili-ties of the General Motors Acceptance Cor-poration-and, as a member of the NationallyOrganized Monthly Business Bureau, he willplay an active, personal part in the determinationof merchandising policies and procedure.The fundamental principles of the distributionplan of the General Motors Radio Corporationhave been established for one basic purpose-to protect the business of the dealer and toprovide maximum profit possibilities for thecapital invested.Complete information on the exclusive GeneralMotors Radio dealer's franchise will be sent toprospective dealers on request.

f f f

GENERAL MOTORS RADIO CORPORATIONDAYTON, OHIO

OF QUALITY

4THE TALKING MACHINE and RADIO WEEKLY

The judgment of his ear confirmed

BEFORE he buys, this manwants to look inside the set thatis newer than screen grid. He

has already decided on the Grebe;a demonstration has made him alertto its broadened scope of entertain-ment. Convinced by its performance,he wants also to satisfy his curiosityabout its construction. And he isquick to grasp the scientific impor-tance of the principles that place ita year ahead of the field.

In the old days, when parts werebig business, he used to build his own.He has tinkered his way through theyears that have seen modern radioevolved-would still be tinkering ifthe family had not rebelled. So, whenhe turns the talk intotechnical channels, it ispartly from force ofhabit - partly for hiswife's benefit: his finalgesture of authoritybefore he capitulates.

rP,ra

tuna-s"a.w,we 0`V

Play along - let him asserthimself - then confirm thejudgment of his ear. Tell himabout the exclusive equalizedband pass filter which controlsthe power of the screen gridtubes in the new Grebe. Tellhim about the single audiostage-about the original largediameter speaker-about theautomatic phonograph circuit withits specially wound transformer.

To his wife, the scientific signifi-cance of these features may be steepedin mystery, but she understands whatthey mean in terms of radio enjoy-ment. She knows that guests will ad-mire her taste in furniture, when they

see the model she hasselected from the four

Ccreated by Grebe...Therefore: perfect har-mony in the familywhen he gives you thecheck that seals the sale.

Alfred H. Grebe-"Even whenthis set is silent, it gives its ownerpleasure, for we did not stopwhen we had perfected its musicalqualities. In keeping with thegrowing interest in home decora-tion, we made each model anartistically distinguished piece offurniture. Eye appeal is anotherreason why our franchise holderssteadily earn substantial profits."

A. H. GREBE & COMPANY, Inc., Richmond Hill, New YorkWestern Branch, 443 So. San Pedro Street, Los Angeles, California

theTALKING MACHINE

RADIO WEEKLYVol. 29-No. 15 NEW YORK, WEDNESDAY, APRIL 9, 1930 Per Year-$4.00

FEDERATION; JOBBING

ASSOCIATION OFFICERS

MEET IN GOTHAMPONDER TRADE EVENTS

Members Being Sought for N. F.R. T. A. and R. W. A.-MayEstablish New York Office -Various Prominent TradesmenDiscuss Current Conditions.Executive committee meetings of the

National Federation of Radio Associa-tions and the Radio Wholesalers' Asso-ciation took place last Thursday inNew York, following a luncheon towhich both a number of members andfriends of the two organizations wereinvited. The event was held at theHotel Astor and was attended by aboutone hundred and twenty-five persons,principally wholesale radio officials.

The open meeting was called to orderby J. Newcomb Blackman, president ofthe Federation, who discussed his viewsof organization work and his experi-ence in trade fraternity endeavors. Mr.Blackman gave it as his opinion thatthe radio industry needs thorough or-ganization for remedy by co-operationof some portion of the evils now com-mon to it.

Harry Alter, president of the Whole-salers' Association, followed Mr. Black-man with a talk upon the association'sactivities and achievements. He men-tioned many topical examples of bene-ficial endeavor by the body and con -eluded with a recommendation for astrong membership drive. Peter Samp-son, of Chicago, endorsed the member-ship campaign with an offer to con-tribute personally ten per cent. of eachincoming member's dues, for one dayonly and that the day of the meeting.Harold C. Erstrom, executive vice-president of the Federation, concludedthe official speaker list with an in-teresting resume of the organization'sinception and subsequent accomplish-ments, including freight rate revisions,opposition to unfriendly legislation andendorsement of beneficial legislation,encouragement of uniform trade prac-tices, compilation of data helpful tothe manufacturing industry and manyother features. Mr. Erstrom's hearersshowed particular interest in the ac-count which he gave of the formationof local and State associations to affili-ate with the Federation. At the con-clusion of his remarks, the matter ofestablishing a New York office for theFederation was ventilated.

Mr. Blackman invited a number ofthose present to give their views oncurrent trade conditions and organiza-tion projects. Among those contribut-ing to the round -table expression ofideas were Harold J. Wrape, E. B.Ingraham, Louis Buehn, Ben Gross,

OPENING OF WESTERN

MUSIC -RADIO CONFAB

SET AHEAD A WEEKThe convention dates of the Western

Music and Radio Trades Association inSan Francisco have been set for June30, July 1, 2 and 3, which is just oneweek later than the dates previouslyannounced. The change was impera-tive because of the advance reserva-tions which had taxed all hotel facili-ties. With the convention three monthsaway, San Francisco hotels were turn-ing down reservations at the end ofMarch. It was impossible, except insecond rate houses, to secure displayspace or even room space.

The Western Music and Radio TradesAssociation has set an all time recordin its sponsorships, twelve of themhaving been taken without any effortwhatever on the part of the committeethree months before the opening day.A capacity attendance is counted uponby all in charge.

Indications of the enthusiasm maybe gained from the golf tournamentplans, which are so far along that itis apparent that every entrant willreceive a prize.

Wholesalers OrganizeRadio Audit Bureau

Chicago, Ill., Friday.Local members of the Radio Whole-

salers' Association have started a newaudit service for the radio retailers andwholesalers in the Chicago area.

Radio wholesalers and retailerseverywhere are agreed that a standardsystem of accounting is both necessaryand valuable in business. Members ofthe Radio Wholesalers' Association herein cooperation with the Electric CreditAssociation, have organized a RadioWholesalers' Audit Bureau which isunder the supervision of a joint com-mittee from the two groups. It hasemployed a firm of accountants ac-quainted with the radio industry, to in-stall uniform accounting systems in allretailers' places of business.

Where the retailer now has an ade-quate bookkeeping system, it will beslightly modified if necessary to meetthe uniform requirements of this sys-tem. The firm of accountants willmake an initial charge for the installa-tion of the system while the radiowholesalers will proportionately bearthe cost of the accounting system them-selves. Each month the accountantswill make an audit of the retailers'books and render him a financial state-ment.

George 011endorf, Francis Stern, It. J.Mailhouse, Charles A. D'Elia, D. W.May and Raymond Rosen.

Crosley Corp. Behind in

Deliveries of Roamio

Radio, Automobile SetCincinnati, O., Friday.

As a result of orders pouring in fromall sections of the country for the newCrosley Roamio, the automobile radioset now being made by the CrosleyRadio Corp., this city, the factory isnow far behind in its deliveries, itwas reported here today. Officials herebelieve that the Roamio will be one ofthe biggest sellers ever marketed bythe Crosley organization.

Hold Hearing on

Music Copyright BillWASHINGTON, D. C., Friday.

Gene Buck, song composer, appearedbefore the House Committee on Pat-ents today, urging elimination of thelegal restriction providing for paymentof a maximum of 2 cents in royaltieson copyrighted musical compositions.

The Committee was sitting to hearwhat was thought of House Bill 9639,to repeal this provision of the copy-right law.

Mr. Buck advocated full freedom forthe composer to obtain whatever pricehe could get for the use of his com-position. The present law providesthat any maker of phonograph recordsmay use any composition on paymentof the fee, which is limited to 2 cents.

Opposition to the bill was expressedin a brief filed with the Committee byWilliam J. Donovan, on, behalf of theRadio Victor Corp. of America, theColumbia Phonograph Co., Inc., and theBrunswick-Balke-Collender Co. It wascontended in his brief that accessibilityto copyrighted compositions should bepreserved and that the bill would makepossible monopolies by publishers andcopyright owners.

D. M. Compton Resigns

Apex Vice-presidencyChicago, Ill., Monday.

In May of last year, Don M. Comp-ton was 'elected vice-president and gen-eral manager of the United StatesRadio & Television Corp., this city,maker of Apex radio product, with in-structions to assist in rehabilitating thecompany, which, it is reported, hadgotten into difficulties through over-production. Mr. Compton left the Apexmaker effective April 1, disclosing withhis withdrawal that it had paid off morethan $2,500,000 of debts, and is now ina strong financial position.

Mr. Compton sailed last Friday fora trip abroad, and will disclose his fu-ture plans upon his return.

ALL EARNINGS RECORDS

BROKEN BY STROMBERG

RADIO SET SALES IN '29NET PROFITS, $1,070,055.58

January of This Year 80', AboveJanuary of 1929 - Februaryand March Also Show Increase-1,534 Workers Employed inRochester Plant.

[Special to THE WEEKLY.]

Rochester, N. Y., Friday.

Not only were all earnings recordsbroken by the Stromberg-Carlson Tele-phone Mfg. Co., last year, accordingto the report mailed recently to stock-holders, but 1930 is runing substanti-ally ahead of the banner year, andpromises to exceed 1929.

Net profits for 1929, after provisionfor Federal taxes, interest, reserves fordepreciation, and all other charges inkeeping with the soundest accountingpractices, were $1,070,055.58. The pre-vious record year was 1926, when prof-its totalled $971,262.97.

Notwithstanding the fact that thefirst six months of 1929 presented anew peak in the business of the nation,January business this year was 80 percent. greater in volume than the corre-sponding month last year, Februarythis year was greater by 40 per cent.than February, 1929, and March, up tothe present time, is running 30 percent. ahead of March, 1929.

"These are truly remarkable statis-tics, in view of the present economicsituation and the trend of business,"said George A. Scoville, vice-presidentin charge of sales, and Wesley M.Angle, vice-president and secretary, incommenting on the condition of thecompany, in the absence of W. Roy Mc-Canne, president and general manager,who with Mrs. McCanne, is taking aEuropean trip.

At present the company employs1,534 persons in Rochester. This com-pares with 1,348 at this time last year,and 959 in 1927. In the last fifteenyears the company has shown an aver-age increase in business of 20 per cent.annually. Since the new company wasformed in 1914, a dividend rate, onceestablished, has always been maintainedor bettered.

The strong financial condition of thecompany is reflected in its consolidatedbalance sheet, covering the Rochestercompany and its Canadian and Austra-lian subsidiaries. The Canadian com-pany did $750,000 business last yearand made a new high record in Janu-ary of this year. The consolidated bal-ance sheet audited by Price Waterhouse& Co., shows that the total assets of

(Continued on page 36)

The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORK

TELEPHONES: CABLE ADDRESS:JOHN 2365-2366 [ n f Only TT7 r r RECIBID

SIDNEY E. DAVISCURTIS A. WESSELEditor

EDWARD H. DAVIS, PublisherManager

Entered As Second -Class Matter April 18, 1916, at the Poet -Office at New York, N. Y.; Under the Act of March 3, 1879Annual 'Subscription Rates: United States and its Dependencies, $4; Foreign Countries, $6; payable in Advance. Single Copies, 20 Cents

Vol. 29 NEW YORK, WEDNESDAY, APRIL 9, 1930 No. 15

Have You a Radío Set ?The Federal census now under s ay asks every citizen, or

resident, "Have you a radio set?" Belief is that about ninemillion families will answer "Yes." It would be highly inter-esting if the next census question were "Why?" for amongfifteen million families answering the first question negativelyit would be difficult to find an insuperable reason against apurchase. Most of the reasons why radio has not been sold-apart from the element of time, for even America cannot beplastered to the last man with a new product in eight years-will be found in the trade.

Certainly, radio is not still a stranger to fifteen millionhomes because it lacks usefulness, for not even electric lightdoes more for as little cost, to soften the human burden. Cer-tainly, radio poorly Noother present activity from wife -beating to baseball gets pro-portionately more publicity. Certainly there is no difficultyor fault in radio operation. The veriest paralytic can and doesstring an aerial to start his set a -whooping and the whoopsdo not falter for any maintenance cause oftener than waterfails to run when the spigot is turned. Assuredly, radio is nottoo dear. There is a store in Sixth avenue, New York, sellinga job whose maker quit about two years ago for $30, set,speaker and tubes complete-a new low-water mark in thedregs of merchandising in this business. Assuredly, radio isnot hard to find. If for any reason you cannot put foot tosidewalk, your garbage -man knows where he can buy an outfitwholesale and will bring it to you.

The reasons why Mr. Hoover's enumerators will not col-late more sets than there now are in public hands have beencreated almost entirely by the industry itself. What is moreimportant, if those causes are not brought under control thereis likelihood that the first ten years of the art will have beenits biggest, that in the next decade there will not be as pro-portionately many, or more, instruments sold except at costof much heavier investment and much less profit. It is upto the trade itself to decide whether the Golden Age of radioended or will just begin with the present decennial census.

Radio is now befouling its own nest by failing to makebroadcasting of greater interest. To some degree, the Gov-ernment tolerates the evil, permitting freedom of the air toa great number of stations which have only the scantiest imag-inable claim to public service. The more onerous handicap,however, is in the mediocrity of broadcast generally. A thou-sand more urgent appeals can be presented to a prospect forthe purchase of a set than that his daughter wants to dance.

Next, radio has hurt its own chances by both promisingand implying to the non -user far more magical developmentsin the art than its future should logically, or publicly, hold.Millions of sales unquestionably are withheld at this momentbecause buyers are making up their minds, waiting for thelast word, hoping in the end to buy a product which their

children and their children's children cannot replace with amore revolutionary. The miracle of the automobile neverwaited in the consumer mind for electric lighting, starting,closed bodies or the balloon tire like some of the radio publicwaits merely for next year's model of the same set.

Finally, radio has tried as best it could to forfeit buyingconfidence. Through the myriad sore spots of trade practice,too numerous to recapitulate here and extending from thedealer who blows a tube to a manufacturer who dumps anoutput, an atmosphere of suspicion has been generated, threat-ening to permeate consumer instinct.

The advent of the new year's business leaves an issueclearly drawn. Either the intra-trade evils which hamper thisindustry will diminish or they will increase. The only waythey can be curbed is for each individual, before every conse-quential decision of business conduct, to ask himself, "Is thisfor harm or benefit of radio?" and act with unselfish selfish-ness toward favor of the public will.

Persons who believe that a curlicue on a cabinet or aseventeenth tube will affect radio product sale more thanwhat is on the air can take a look at the way what's on theair affects telephone sales. The Bell system reports that dur-ing Amos 'n' Andy's period total calls decrease 51 per cent.from normal.

The first question for the Unemployed in Mr. Hoover'scensus says: How many weeks since he has worked on hispresent job?

Well, in some radio cases, you might say, Ever since hetook it.

Dispatch from Woodbridge, N. J., tells of four dinosaurtracks found on hillside where reptile slipped 85,000,000 yearsago. Probably while being chased by a radio dealer en routehomeward from one of Dave May's parties.

Anybody who can advertise and doesn't advertise in THETALKING MACHINE and RADIO WEEKLY is a-femaleimpersonator.

DeForest Takes Added

Space in Passaic, N. J.Passaic, N. J., Friday.

The De Forest Radio Co., this city,manufacturer of the nationally knownAudion tube product that bears itsname, has completed arrangements totake over the entire plant of the Brigh-ton Mills, containing 250,000 squarefeet of floor space in this city. Thecompany now occupies a portion of theproperty and will acquire the rest ofthe space when leases of other tenantsexpire, it is said.

It is expected that the De Forestcompany's Jersey City plant will be

CECO MFG. CO. HASPERMANENT SUITE ATPARK CENTRAL HOTELThe CeCo Manufacturing Co., of

Providence, R. I., has engaged a suiteof rooms at the Park Central hotel,New York, for the permanent use ofits executives.

There are few days of any week thatsome official of the CeCo organizationis not in the metropolis, and it wasdecided that in the interests of effi-ciency, as well as convenience, it wouldbe best to have permanent hotel accom-modations.

consolidated with the new Passaicquarters.

THE TALKING MACHINE and RADIO WEEKLY 7

Tito Schipa, Internationally Known Tenor, Is Visitor at LYRIC WHOLESALERSMajestic Sales School, Sponsored by Grigsby-Grunow Co.

HOLD CONCLAVE AT

FACTORY QUARTERS

CHICAGO, ILL., Thursday.

Tito Schipa, internationally knowntenor, visited the Majestic Sales School,sponsored by the Grigsby-Grunow Co.,while in Chicago last week. Mr. Schipastopped off here on his way from New

Noted Artist Visits Majestic Sales SchoolYork to his home in Hollywood, Cal.The Majestic school is conducted atthe Lake Shore Athletic Club, and thetenor met several acquaintances whileat the club.

In the accompanying photograph Mr.Schipa stands at the left of the Majes-tic radio set on the speakers' platform.

Miss Helen Bickerton, well known so-prano, stands to the right of the radio,and Raymond Koch, baritone, standsimmediately to her right. Fred A. De-lano, director of the Majestic SalesSchool, is in the center behind theMajestic set. Others in the group arestudents at the school.

Bosch Conference Held

At Coast Headquarters,

Motor Radio DiscussedSan Francisco, Cal., Wednesday.

Bosch motor car radio, the newestproduct of the American Bosch Mag-neto Corp., Springfield, Mass., buildersof electrical automotive products andhousehold radio, was the chief subjectof a three-day sales conference con-ducted by J. E. Redman, general salesmanager of the automotive division ofthe company, held recently at the Pa-cific Bosch headquarters, here.

As this new product is to be market-ed through both the automotive andradio divisions of the country, all ofthe Bosch Pacific Coast sales repre-sentatives attended. They reported in-tense preliminary interest in trade andconsumer circles in this new achieve-ment of their company, and came to theconference armed with large sampleorders from distributors for immediatedelivery and urgent requests for speed-ing up production on this new unit ofthe Bosch lines.

Mr. Redman reported that the out-look this year in both the domesticand export markets for all Bosch auto-motive and radio products is extremelypromising, and that factory productionin the two divisions is going on withthe full working force.

FREED-EISEMANN CO.ASSETS TO BE SOLD

WITH EARL PROPERTYNewark, N. J., Friday.

Stockholders and creditors of theFreed-Eisemann Radio Corp. have beenordered to show cause in ChanceryCourt here on Tuesday why the assetsof the bankrupt radio manufacturingfirm should not be sold by Frank J.Bock, receiver, jointly with the assetsof the Earl Radio Corp., in Arwood,N. J. The property of the company in-cludes a complete manufacturing unitand outfit.

Fred E. Kauer Tells CeCo

Story to Radio AudiencePROVIDENCE, R. I., Friday.

One of the new broadcast personali-ties whose name has a very familiarsound to the radio industry, is FredE. Kauer. He is heard every Mondaynight on the broadcast of the CeCoCouriers, the hour sponsored by theCeCo Manufacturing Co., this city.

Fred Kauer is a brother of ErnestKauer, president of the CeCo organi-zation, and has been active in radiosince 1922. He is the mouthpiece ofinformation rather than entertainment.Two minutes of the CeCo Couriers' halfhour is being devoted each week to tell-ing the radio audience of the import-ance of radio tubes in this work -a -dayworld; describing the uses of tubes inmanifold industrial enterprises, as wellas in every -day radio reception.

The engineering division of CeCo pre-pares the material, the broadcast ofwhich helps not only to dignify theCeCo radio period, but reflects prestigeon the entire tube division of the radioindustry.

Fourteen Tube Makers

Now Licensed by RCAThe complete list of fourteen RCA

tube licensees as of April 1 was issuedlast week by E. C. Anderson, licenseadministrator of the Radio Corp. ofAmerica. The list follows:

Allan Mfg. & Electrical Corp., Har-rison, N. J.; CeCo Manufacturing Co.,Inc., Providence, R. I.; Champion RadioWorks, Inc., DanVers, Mass.; HygradeLamp Co., Salem, Mass.; the Ken-RadRadio Corp., Owensboro, Ky.; Match-less Electric Co., Chicago; Nilco LampWorks, Inc., Emporium, Pa.; NationalUnion Radio Corp., New York; Ray-theon Mfg. Co., Cambridge, Mass.;Tung -Sol Radio Tubes, Inc., Newark,N. J.; United Radio & Electric Corp.,Irvington, N. J.; Cable Radio TubeCorp., Brooklyn; Perryman ElectricCo., Inc., North Bergen, N. J., and theTriad Mfg. Co., Inc., Pawtucket, R. I.

Simons and Reilly to

Attend Annual Philco

Convention - VoyageA. Stanley Simons and Edward M.

Reilly, irrepressible and popular execu-tives of the Universal Radio Co., ex-clusive Philco wholesale distributingorganization in Bronx, Westchester,Queens, Nassau and Suffolk counties,are planing to attend the annual con-vention -cruise of Philco jobbers aboardthe S. S. "Arcadian," a Royal Mailliner.

The six -day Philco oceanic conclavewill begin in New York on May 27 andwill take the Philco boosters to theBermuda islands where an elaborateprogram of entertainment is scheduled.

Upon the return to New York, June2, the Philco conventionists will betaken on a special section of the BlueComet of the Jersey Central Railroadto the RMA trade show in AtlanticCity.

Bush -Caldwell Get

Bosch Radio LineLittle Rock, Ark., Friday.

The Bush -Caldwell Co., 121 Mainstreet, this city, has been appointedstate distributor for the Bosch radioline, it was disclosed at Springfield,Mass., headquarters of the manufac-turing company, today.

Stock has been taken over from theformer Bosch distributor here, and awell-equipped service department or-ganized under the direction of GeorgeM. Marsh.

S. H. PITTMAN JOINSWESTINGHOUSE CO.

MANSFIELD, O., Friday.

S. H. Pittman, formerly with theadvertising staff of a Cincinnati dailynewspaper, has been appointed mana-ger of the sales promotion section, do-mestic appliance department of theWestinghouse Electric & Mfg. Co., withheadquarters in this city.

North Tonawanda, N. Y., Friday.

The All-American Mohawk Corp.,this city, maker of Lyric radio, will con-duct a distributors' convention here onTuesday. Wholesalers from all sectionsof the country will be present and mer-chandising policies for the comingseason will be outlined.

The following distributors, membersof the Lyric radio distributors' commit-tee, met at the local All-American Mo-hawk plant last week for a discussionconcerning 1930 policies:

Michael Ert, Milwaukee, Wis.; Har-ry Myers, of the Excelsior Radio Co.,Harrisburg, Pa.; Charles Cushway, ofthe Cushway Distributing Corp., Chi-cago, and Robert Melhouse, PlymouthElectric Co., New Haven, Conn.

Others at the conference last weekincluded E. R. Farny, president of All-American Mohawk; Farny Wurlitzer,head of Rudolph Wurlitzer Co.; DeWitt L. King, Philip H. Weber, M.W. Rosenberg, C. H. Greene, WalterWendell, general manager for the Wur-litzer organization; I. Vaaler, head ofthe Lyric cabinet department, and L.C. Shapiro, chief engineer.

Mr. Farny led the discussion and out-lined the general plans for merchandis-ing Lyric radios. The jobbers heartilyapproved the new type D screen gridset which will be introduced at the con-vention Tuesday.

The convention program, followingregistration, is as follows.

8:15 A. M.-Breakfast in the maindining room, Statler hotel.

9 A. M.-Special buses leave for thefactory.

9:45-Distributors take a tripthrough the Lyric plant.

11:30-Exhibition of the new Lyricline, and discussion.

12:30-Lunch at the plant.1:30-Meeting until 6 P. M. at which

an outline of the plans and policies forthe coming year for Lyric Radio willhe given by Mr. Farny.

6:30-Supper at the plant.7:30-Buses leave plant for Statler

hotel and then to the various trains.A further account of the convention

proceedings will be given in next week'sissue of THE TALKING MACHINEand RADIO WEEKLY.

61,104 MAJESTICS

SOLD LAST MONTHCISICAGO, ILL., Monday.

The Grigsby-Grunow Co., this city,manufacturer of Majestic electric radiosets, in March sold 61,104 sets, con-tributing toward a total for the firstthree months of this year of 221,179.This amount compares with 244,237sets sold up to March 31 of 1929.

It is further reported that the com-pany has no inventories of finishedmerchandise.

ROTH NAMED PRESIDENT OFWISCONSIN RADIO BODY

MILWAUKEE, WIS., Thursday.W. R. Roth, sales manager of the

Radio Specialty Co., Atwater Kent dis-tributor of this city, was recently elect-ed president of the Wisconsin RadioTrade Association at the annual elec-tion meeting.

8 THE TALKING MACHINE and RADIO WEEKLY

New Sparton JobbersAppomted in Kansas

JACKSON, MICH., Friday.

The Sparks-Withington Co., this city,disclosed the appointment of three newdistributors in Kansas City, Wichitaand Oklahoma City, respectively.

Sparton in Kansas City is taken overby the Kansas City Distributing Corp.;in Wichita by the Motor EquipmentCo., and in Oklahoma City by the Mee -Oakes Corp. The establishment of thesenew outlets was negotiated as a unitthrough the Radio Division of the Gen-eral Distributing Co. of America, aholding company for the three.

F. J. Mankoff, president of all threeof the concerns, spent several days inJackson conferring with factory offi-cials and familiarizing himself with the

J. W. EVANS

factory methods of merchandising andservicing. The policies adopted by thenew outlets, he says, will be completelyin accord with those which have beenpursued so successfully by the entireSparton organization.

Complete facilities for serving deal-ers will be maintained at all threepoints, he says. At present a largesales force is traveling the territoriesserved by the new distributors, whichincludes Missouri, Kansas, Oklahoma,the panhandle of Texas and parts ofArkansas.

The Motor Equipment Co. and theMee -Oakes Co. have been automotivedistributors in their territories for fif-teen years and are well known to deal-ers. The Kansas City DistributingCorp. is under the personal directionof J. W. Evans, who acts as generalmanager for the Radio Division of theGeneral Distributing Co. of America,controlling the other two, and who ispictured herewith.

PAUL CARLSON BACKFROM CUBA NEXT WEEK

Paul Carlson, executive of the Al-bany Victor distributing firm of OliverDitson Co., writes from Havana thathe and his family are enjoying theirvacation, and that he will return toheadquarters next week and completeplans for even a larger volume of Vic-tor business than the Ditson companyhas enjoyed since October.

RUMOR WARNER BROS.

BRUNSWICK ALLIANCE

IN BIG EXPANSIONHumors of an alliance pending be-

tween the Brunswick - Balke - CollenderCo., Chicago, and Warner Brothers,great moving picture producers andtheatre owners, last week gained wide-spread circulation in the trade and,should the negotiations now pendingbe concluded, it is believed that heavyexpansion of the Brunswick interestsin the home -entertainment field will fol-low immediately. It is known that, ifthe deal is concluded, the addition ofWarner - Vitaphone attractions to theBrunswick institution will immenselyadvance the sales points already in-herent in the radio and record productof the pioneer Chicago organization.

While no official cognizance has sofar been taken of the rumors of anaffiliation between the two concerns,the understanding is that within aweek terms may be arrived at whichwill place at the disposal of the Bruns-wick trade many new features in War-ner Brothers record and moving picturestars, publicity and sales promotionalwork, plus the international connections(if the well-known moving picture pro-ducers in the amusement field, whichwill be of lasting benefit to Brunswickdistributors and dealers.

TUBE VOLUME CONTROLSUBJECT AT INSTITUTE

OF NATIONAL UNIONHow to keep the neighbors happy

will be the problem discussed by Vir-gil M. Graham, assistant chief engi-neer, Stromberg - Carlson TelephoneManufacturing Co., before a group of400 radio fans, radio service men, en-gineers and instructors at the April18th lecture of the National UnionRadio Corp. Institute in the Chemists'Club, 52 East Forty-first street, NewYork. Dr. Graham will give a picturedemonstration at 8:15 on "Using theVacuum Tube for Automatic Control."

In addition to his connection withthe Stromberg - Carlson company, Dr.Graham is active in the industry, as edi-tor of the Radio Manufacturers' Asso-ciation book on standards and vice-chairman of the committee on receiversand power supply.

BUSHNELL & RAYNERIN LARGER QUARTERS

OAKLAND, CALIF., Thursday.

In order to better serve the trade inthis territory, the firm of Bushnell &Rayner has moved to larger displayand sales rooms in suites 305-6 Pacificbuilding, at Sixteenth and Jeffersonstreets, this city.

Bushnell & Rayner represent the Sul -mock Mfg. Corp. and the WillstonRadio Corp.

E. SINGER CREDITORSTO MEET APRIL 17

The final meeting of the creditors ofthe bankrupt E. Singer Co, Inc., formerNew York radio manufacturing firm,will be held at 10:30 A. M., April 17,at the office of Robert P. Stephenson,32 Broadway, referee in bankruptcy.

The trustee's account will be exam -

Wedding Bells Ring for

Ed Lehrer -Ernestine Kay,

Of Specialty Service Corp.An all -Specialty Service marriage

took place at the Park Manor, Brook-lyn, on March 30 with Edward N. Leh-rer and Miss Ernestine Kay, both asso-ciated with the Brooklyn Majestic dis-tributing organization, as principals.

Those present in addition to the par-ents and relatives of the newlywedswere the following connected with theSpecialty Service Corp., their wivesand children:

Mr. and Mrs. Julien Loeb and theirchildren, Grace and Jean; Mrs. L. Loeb,mother of Mr. Loeb; Mr. and Mrs. JoelM. Calgut, Mr. and Mrs. A. B. Jacobs;Mr. and Mrs E. Edelson, Louis R. Gold-man, S. G. Hill, Miss Fanny Levine,Miss Natalie Cohen, Mrs. Julius Pincusand Harry Anderson. Mr. Loeb ispresident of the Specialty Service Corp.and Mr. Calgut is sales promotionmanager.

Mr. and Mrs. Lehrer are at presentspending their honeymoon in Asheville,N. C. Prior to their departure for thesouth, they made arrangements to havea Majestic radio installed in their hotelsuite. "Majestic sets have brought somuch happiness into homes, so wethought we would start off right andhave a Majestic in our honeymoonquarters," Mr. Lehrer, who has beenassociated with Specialty Service forseven years, said before departing.

Moving pictures were taken of thewedding.

Detroit Wilks Dist. Co.

Reports Increased SaleOf New Sparton Model

DETROIT, MICH., Friday.

The new Sparton popular priced con-sole model 589 is enjoying a fine salein this territory, officials of the De-troit Wilks Distributing Co., 4831 JohnR street, this city, distributor in thisterritory for the Sparks-WithingtonCo., of Jackson, Mich., reported today.This set has greatly increased the po-tential Sparton market, and "Radio'sRichest Voice" is now within the meansof everybody's pocketbook, company of-ficials declared.

The Detroit Wilks Distributing Co.also operates in the Jackson territoryunder the name Wilks Distributing Co.with offices at 2030 East Michiganavenue, Jackson. The home city of theSparks-Withington Co. is an exception-ally fertile field for Sparton radio asis the surrounding territory.

The sale of distress merchandise hasnot affected Sparton sales in this terri-tory. "The sad thing about the hand-ling of distressed merchandise at out-landish prices is that when this mer-chandise has been unloaded the dealermust start again from scratch," a De-troit Wilks executive said today. "Hehas thereby built nothing, and has nofoundation. Even his reputation hassuffered.

"Then it is that the keen businessmen who refused to be stampeded awayfrom their standard merchandise beginto reap the rewards of their loyalty togood business principles. Sparton deal-ers are reaping these rewards now."

ined, all outstanding accounts will besold, and applications for allowanceswill be passed upon.

Do Rats, Underwear or

Grolem Cause Worry

To Ernest Ingold?A package containing slightly over

4,000 newspaper clippings of cross-word puzzles was sent April 1st byErnest Ingold, Atwater Kent radiowholesaler in San Francisco, to hisgood, ole pal, the Editor of THETALKING MACHINE and RADIOWEEKLY, New York. As it is knownthat Mr. Ingold speaks very little Eng-lish, and reads it scarcley at all, hissingular act has given rise to a varietyof alarming hypotheses, of which youcan take your choice. Vote for one.

(a) California rats (Corvicanus rat -tus) have invaded the Ingold mansionon Seal Rock and have chewed up allthe newspapers which the justly proudhusband and father of the householdhas cast aside since he took up thegame that he somewhat optimisticallydescribes as golf.

(b) Around March 25 Mr. Ingoldbecame convincingly corked on grolem,an old Lithuanian drink of which heis very fond. In telling you of howhe gets this grolem, Mr. Ingold alwaysdrops his voice to that tender note af-fected by all come-ons for the grolempeddlers. An old jewelry importer, itseems, by chance accumulated a sky-scraper full of grolem just before Pro-hibition took effect. He is so honestthat he hates to part with it for moneyand will sell it to only two people, Mr.Ingold and anybody else who has theprice of a pint.

(c) The clippings are really Mr. In -gold's Winter underwear. Though out-wardly the best -dressed guy in theracket, no witnesses are available asto what goes on beneath his polishedexterior. Even Californians admit thata breeze or two comes into Frisco offthe Bay and any lobby-gow, shovel -stiffor gandy-dancer will tell you that thereis nothing warmer, next to the skin,than yesterday's copy of the "Exam-iner" or "Chronicle." Because he lovesnice things

AYERS-LYON CORP. INNEW HEADQUARTERS

Boston, Mass., Friday.

The Ayers -Lyon Corp., manufactur-ers representative firm formerly locat-ed in the Statler building here, hasmoved to the Motor Mart building, 215Stuart street, here. Among otherthings, the company now has streetfloor showrooms.

The Ayers -Lyon Corp., representsKennedy radio, Copeland electric refri-gerators and Arvin automobile heaters.Three large show windows are nowavailable for the display of these prod-ucts.

The local firm, which is headed byW. H. Lyon, as president, and A. B.Ayers, treasurer, celebrated its firstanniversary on April 1. The companyofficials anticipate a banner 1930.

5 DISTRIBUTORS JOINWHOLESALERS BODY

The following distributing organiza-tions have recently joined the RadioWholesalers' Association.

Western Michigan Music Co., GrandRapids, Mich.; Majestic DistributingCo. of Cincinnati, Cincinnati; N. A.Fegen Co., Cleveland; American RadioDist. Co., Zenesville, O., and the Mac-kenzie Radio Corp., New York.

THE TALKING MACHINE and RADIO WEEKLY y

Brunswick Increases

List Prices on Purple

And Gold Label RecordsChicago, Ill., Friday.

E. F. Stevens, Jr., record sales man-ager of the Brunswick-Balke-CollenderCo., this city, has announced an increasein the list prices on Brunswick Purpleand Gold Label records.

Two years ago, in an endeavor tomake these discs available to the mass-es at a mass price, the Brunswickcompany arbitrarily reduced prices onthese discs to 75 cents for ten -inchrecords and $1.00 for twelve -inch discs.According to Mr. Stevens, the responsewas immediate and generous, but theexperience of two years has provedthat the response was not sufficient tooff -set the heavy talent cost involvedin the making of records of this cali-bre. In addition, Mr. Stevens reports,the change is being made in order togive dealers and distributors a greatergross profit on this class of record.

In the 10,000 series, the ten -inchPurple Label record will retail at $1.00.In the 15,000 series, the ten -inch Pur-ple Iabel disc will retail at $1.50; the25,000 -twelve -inch Purple Label at $1.-50; the 50,000 series twelve -inch GoldLabel platter at $2.00, and the 90,000series Brunswick Hall of Fame -Inter -nation will retail at $2.00. The changesin these list prices in no way effect theprices of the Dixie, Race, Spanish andMexican, French, Hawaiian, Interna-tional, and Irish records which will re-main at 75c list price with the samediscounts.

"With a definitely increased demandfor better music being evidencedthroughout this country, distributorsare offered a proportionately increasedmarket for records of this type," Mr.Stevens stated.

Sampson Electric in

Business Nine Years,

Is Kent DistributorChicago, Ill., Friday.

Sampson Electric Co., Atwater Kentradio distributor of this city, celebratedits ninth business anniversary onApril 1.

The Sampson company has steadilyincreased its business and enlarged itspersonnel and quarters over the lastfew years until it has become one ofthe outstanding radio distributors inthe United States.

Peter Sampson, president and founderof the company, was kept busy acknowl-edging congratulatory letters and wiresall day Tuesday.

Associated Dealers to

Meet Tomorrow NightThe next regular meeting and open

forum of the Associated Radio Dealerswill he held tomorrow night (Thursday)in the Spanish room of the PythianTemple, 135 West Seventieth street,near Broadway, New York. Mattersof vital importance to the retail radiotrade will be discussed at this gather-ing. The session will start at 8 P. M.

Executive offices of the A. R. D. willhe opened in Suite 332, General Motorsbuilding, Broadway and Fifty-seventhstret, on Friday. Temporary offices ofthe association are at 215 East 149thstreet.

New Haven Electric Co., Atwater Kent

Distributor, Dedicates New HeadquartersNEW HAVEN, CONN., Friday.

Some 400 guests attended the dealermeeting and dinner last week whichfeatured the formal dedication of thenew office and warehouse building ofthe New Haven Electric Co., this city,

prospects of Atwater Kent radio forthe coming season. Most of the retail-ers on hand signified their intentionsof attending the RMA convention andtrade show in Atlantic City in June.

The new building is a circular af-fair, which makes it unique among

Personnel of New Haven Electric Co.

distributor for the Atwater Kent Mfg.Co., Philadelphia.

Representatives of the Kent organi-zation who were present and spoke in-cluded J. W. Hitchcock, assistant salesmanager; P. A. Ware, sales promotionmanager, and F. A. Dewey, territorialsupervisor. Other speakers were H. A.Lines, president of the New HavenElectric Co.; D. S. Brigham, creditmanager for the local firm, and R. K.Haynes, service manager.

The entertainment program includedsix boxing bouts and several acts ofvaudeville.

Dealers present at the gatheringshowed exceptional enthusiasm over the

present-day office buildings. It is morethan 60 feet high and 100 feet in diam-eter. There are three floors of heavymill construction, two of which havedrive-in facilities. Each floor has morethan 10,000 square feet of floor space.The front entrance of the structure isof Gothic design, which harmonizeswith the shape of the building. Theoffices, show rooms, service and ship-ping departments and warehouse arefitted with every modern equipmentnecessary to handle the Atwater Kentbusiness in this territory. A circularauditorium on the top floor is capableof accommodating thousands of per-sons.

Sammy Fain, Composer, H. A. Beach's DaughterMajestic Guest Artist To Wed David B. Fox

On April 13th ProgramSammy Fain, song composer of

ability, and writer of many of thecountry's most -whistled tunes duringthe past five years, will he featuredartist on the Majestic Hour next Sun-day over the Columbia BroadcastingSystem at 9:30 P. M. The young tune -smith is also a pianist and vocalist ofmerit, and has made records for Colum-bia and other companies.

Among his outstanding compositionsare: "Let a Smile Be Your Umbrella,""Wedding Bells Are Breaking Up ThatOld Gang of Mine" and "When theWorld Is at Rest." He will introduceon next Sunday's Majestic program thesongs he has written for Maurice Che-valier's new picture, "The Big Pond."

Mr. and Mrs. H. G. Sparks

Are Home from FloridaHarry G. Sparks, vice-president of

the Sparks-Withington Co., of Jackson,Mich., makers of Sparton radio, arrivedin New York last Wednesday, accom-panied by Mrs. Sparks. They had beenfor three weeks in Miami Beach, Fla.,where Capt. William Sparks, presidentof the Jackson institution, has pur-chased a handsome Winter home equip-ped with, among other things, a 46 -foot cruiser for the pursuit of sailfish,tarpon, barracuda and new radio ideas.H. G. Sparks exhibited a leathery coatof tan after three weeks of golf andfishing beneath Florida skies. He andMrs. Sparks enjoyed a few Broadwayshows before returning to Jackson onSaturday. They stopped at the HotelSherry -Netherland.

The engagement of Miss MarionIsabel Beach, daughter of Mr. and Mrs.Harry A. Beach, of South Orange, N.J., and Rochester, N. Y., and DavidBaird Fox, son of Frederick F. Fox, ofOverbrook, Penna., was announced lastweek. The bride's father was latelyappointed radio manager of the Strom -berg -Carlson Tel. Mfg. Co., famousRochester, N. Y., makers of radio. Mr.Beach has been prominent in radio -music merchandising nationally fortwenty years.

The wedding of Miss Beach and Mr.Fox has been set for April 19.

The Rev. George A. Edmison, pastorof the First Presbyterian Church, SouthOrange, will perform the ceremony,which will take place at the Fox homeand will be followed by a reception.

Mrs. Robert W. Frome of Moores-town, N. J., will be matron of honor,and Miss Anita Vale of East Orangewill be bridesmaid. Frederick StoyFox, Jr., will be his brother's best man,and Miss Beach's brothers, Kenneth,Lauren and Harry Beach, will be theushers.

Mr. Fox is a grandson of the late Uni-ted States Senator David Baird of NewJersey and a nephew of the presentSenator, David Baird, Jr.

HAROLD SHEER JOINSGEORGE L. PATTERSONHarold Sheer, formerly of the K. W.

Radio Co., Inc., has joined George L.Patterson, Inc., New York Radiola dis-tributing organization. Mr. Sheer willbe in charge of Westchester, Orangeand Rockland counties for the Patter-son firm.

Mr. Sheer is well known in the up-state New York counties having coveredthe dealer trade in that territory for

PersonalsR. J. Mailhouse, the New Haven

Conn., distributor, visited New Yorka few clays ago.

Stanley J. Dagney, sales managerof the Decca Disc Phonograph Co.,Waynesboro, Penna., was a visitor inNew York on Saturday.

David Wald, president of Pierce-Airo, Inc., returned to the New Yorkheadquarters of his company last weekafter visiting the trade in Chicago.

Louis Buehn, well known Phila-delphia Atwater Kent radio whole-saler, called on some of his friends inthe metropolitan market last week.

E. A. Wildermuth, the enterprisingBrooklyn, N. Y., Atwater Kent radiowholesaler, is in Pinehurst, N. C., fora few days enjoying some Spring golf.

A postal from R. C. Ackerman,well known export radio sales official,avers that everything is Jacques inParis, France, where he is visiting atthe moment.

Peter Sampson, the elder, ChicagoAtwater Kent distributor, was in NewYork during the past week, also visit-ing the Atwater Kent ManufacturingCo. in Philadelphia.

M. Turner Lippe, head of theNewark Silver radio distributing firmwhich his name, spent severaldays last week looking over the NorthJersey seashore territory.

James A. Ago, sales manager ofthe Lewis Electrical Supply Co., Bos-ton, Mass., was in New York on Mon-day en route homeward from a Floridaholiday with Mrs. Ago.

. Jimmy O'Keefe, of the New Yorkrecording studios of the Brunswick-Balke-Collender Co., Chicago, Ill., isexpected back this week following hisrecuperation from a recent operation.

"Bill" Jacobs, star sheet musicsalesman for the Red Star Music Co.,subsidiary of the Fox Film Corp., lefton a trip throughout the country lastFriday in the interest of his firm's cata-log.

F. Edwin Schmitt and Perry Saft-lee, of the manufacturers' representa-tive firm of F. Edwin Schmitt, Inc.,have returned to New York after a tripto Chicago.

H. T. Griffith, president of the wellknown Indianapolis, Ind., radio furni-ture concern, The Udell Works, is ex-pected in New York tomorrow afterattending a convention of the furni-ture industry in Philadelphia the earlypart of this week.

Harry Salzman, of the WholesaleRadio Equipment Co., of Newark andNew York, is spending a vacation atAtlantic City and postcards the"Trade's Only Weekly" that "AtlanticCity is all Bosch." Harry claims thathe is resting up for the RMA Conven-tion.

nine years. He started at his new poston Monday.

Irving Sarnoff is president of theRCA' wholesale organization.

10 THE TALKING MACHINE and RADIO WEEKLY

Model 589

HISTORY REPEATS-Automobile dealers learned long ago that there isno money in the handling of orphan cars, eventhough they can be sold at ridiculous prices.Sparton Radio dealers have learned the same thingabout radio. That is the reason they constitutewhat is probably the most prosperous group as awhole that can be found in the radio industry today.Do not overlook the value of a Sparton franchise.

Phone or Write

WILKS DISTRIBUTING COMPANY2030 E. Michigan Avenue, JACKSON, MICHIGAN

Distributors in the Michigan Territory for

SPARTON RADIO"Radio's Richest Voice"

THE TALKING MACHINE and RADIO WEEKLY 11

Choose Sparton as your radio FOR ALWAYS .. .

BUILD PERMANENTLYThe sad thing about the handling of distressedmerchandise at outlandish prices is that when thismerchandise has been unloaded the dealer muststart again from scratch. He has built nothing.He has no foundation. Even his reputation hassuffered. Then it is that the keen business menwho refused to be stampeded away from theirstandard merchandise begin to reap the rewardsof their loyalty to good business principles.Sparton dealers are doing it now.

Phone or Write

Model 589

DETROIT WILKS DISTRIBUTING CO.4831 John R Street, DETROIT, MICHIGAN

Distributors in the Detroit Territory for

SPARTON RADIO"Radio's Richest Voice"

(NB)

THE TALKING MACHINE and RADIO WEEKLY

N/=AUTO MAT!C

QYL U RAD I O

010the1,009

the

seto

MODEL

64SUPER

ZENITHAsk about this Salesand Profit Leader . .

NORTH AMERICAN RADIO CORP.1815 Broadway New York

Distributors for Manhattan - Brooklyn - Long Island - Staten Island

THEME RECORDINGS

HEAVILY EXPLOITED

IN QUAKER CITY AREACROSLEY INTEREST GAINING

Sparton Jobbers Gather for Dis-cussion of Sales PromotionPlans-Trilling & Montague toHold Zenith Exhibit in AtlanticCity During RMA ConventionWeek.

Philadelphia, Pa., Friday.

All along the line there is noted in-creased activity in records, and themesongs particularly are enjoying briskcall.

The Philadelphia Victor Distributors,Inc., 234 N. Eleventh street, this city,has been most active in a tie-up withtalkies in behalf of its dealers. Talkiestied -up with are "Puttin' on the Ritz,""Song of the West," "Song O' MyHeart," "The Rogue Song," "The LittleShow," "Follow Through" and "BitterSweet." There are 25 vocal and dancehits in the list of recordings beingpushed.

Homer C. Davis, president of theSparton Distributors' Assn., called ameeting of the Sparton wholesalers ineastern Pennsylvania, Delaware andNew Jersey at the Penn Athletic Club,recently, at which sales and advertisingplans of the company were outlined byfactory officials.

Fred C. Gooding, Sparton distribu-

tors of Wilmington, Del., spent theweek in Philadelphia visiting the dis-tributors of Sparton for the purposeof discussing sales promotion plans.

Trilling and Montague, Seventh andArch streets, plan to hold a special Ze-nith exhibit of their own during theweek of the RMA Trade Show in June,at Atlantic City. The exhibit will beheld on the boardwalk, near the Con-vention Hall.

The Franklin Electric Co. is makingplans to join in the Renewal Weeksponsored by E. T. Cuningham, Inc.,in mid -April. B. C. Newell, managerof the radio department, is supervisingthe tube exploitation. The Franklincompany is planning to add a set lineto replace the Eveready, manufactureof which has been discontinued.

R. E. Tongue & Bros. is formulatingplans for a campaign on the Crosleyelectric refrigerators. The firm reportsmuch dealer interest in the recently in-troduced Cr o s l e y "Companionship"Series.

With the removal of the broadcast-ing station at the Gimbel Bros. depart-ment store to the piano section, theradio and talking machine divisions ofthe establishment will be greatly ex-panded in floor space.

The Hoffman Electric Co., of Coates-ville, Pa., an outstanding Kent retailerin that section, has moved to 317 EastLincoln highway, where increased spacewill be available.

J. Ralph Wilson, head of Wilrath's,Inc., 212 South Seventeenth street, whohas been confined to his home with thegrippe, is back at his desk.

John Henry, manager of the radiodepartment of the Rumsey ElectricCo., who has been confined to his homeas a result of injuries sustained while

PERFORMANCESTYLE

SECURITYREPUTATION

All these dictionarywords are FACTS in

.,taldp-RADIO

MACKENZIE RADIO CORP.Distributors for the Bronx, Northern Jersey,

New York State

Bogardus 0280.1-2-3-4-51225 Broadway New York, N. Y.

falling on an icy pavement, is now re-covered and is back at his desk atRumsey headquarters, 1007 Arch street.The Rumsey company is distributor ofArcturus and Cuningham radio tubes.

D. D. Weiss, president of the Phila-delphia Motor Accessories Co., 3129N. Broad stret, Lyric wholesaler, isback from a week's sojourn in Chi-cago, where he attended a businessconference at the All-American MohawkCorp.

John Meally has been appointedmanager of the radio department ofLit Bros., succeeding Thomas Dugan.

L. J. Goldstein has been appointedmanager and buyer of the radio -pho-nograph combination department ofthe Lit Bros. store, succeeding B. J.Hoffman. -CARR.

Bosch Set, 21 Speakers

Installed in HospitalPendleton, Ore., Thursday.

Radio has been brought to the 1,000inmates of the Eastern Oregon StateHospital, this city, through the instal-lation just completed, of a battery of21 loud speakers fed from a singlestock model Bosch console radio set,product of the American Bosch Mag-neto Corp., Springfield, Mass.

Completion of the work, which in-volved the stringing of a mile and ahalf of wire has been reported by theElectric Corp., of Portland, Bosch radiodistributor. There days were requiredto make the installation.

Marked improvement in theconditionof some of the patients was noticed atonce, according to the superintendent of

Stewart -Warner Has

New `Baby" Console,

Named the "Tremont"CHICAGO, ILL., Priday.

Similar conditions in the piano in-dustry which led to the developmentof the Baby Grand are said to be re-sponsible for the latest set product ofthe Stewart -Warner Corp., this city.The company has produced the Tre-mont, a 36 inches high, 231 incheswide and 121/2 inches deep set, smallenough to stand under a window, oc-cupy a niche in the wall, or fit attrac-tively in any room, it is said.

The cabinet houses a Stewart -Warnerscreen -grid chassis with a built-in elec-tro -dynamic reproducer, and possessesthe same, clear tone that is stated tobe the larger console models' strongestsales point.

"The Tremont is already a greatfavorite," declared O. F. Jester, salesmanager of the radio division of theStewart -Warner Corp., "and judging bythe orders coming in from our distribu-tors and dealers, this model satisfiedpublic demand for a small console radioembodying all modern improvements."

the hospital. Even the more restlessones calmed down perceptibly andlistened to the program. Familiar tunesbrought tears to some eyes. Nearlyall showed an interest in the educa-tional broadcasts.

The installation is the fourth whichhas been completed in this state by theBosch radio distributor.

THE TALKING MACHINE and RADIO WEEKLY 13

#

New Super Zenith Model61-9 tubes, including rec-tif er. Advanced Screen -Grid circuit. Double Push -Pull audio amplification.Linear Power Detection.Super sloe Zenith Syntonic-Dynamic type Speaker.Charming lowboy consoleof Butt Walnut in a dis-tinctive Gothic design.

155 LESSTUBESWestern U. S. prices

slightly higher.

There's no stopping the demand

for the New Super Zenith 61...

proving that Quality is not only

always sought, but... combined with

a fair price... is always bought

...and profitably retailed!ZENITH.RADIO CORPORATION, CHICAGO, ILL.

AUTOMATICLONG DISTANCERAD 1 O

"Automatic Radio" Owned and Controlled by The Zenith Radio Corp., Chicago. U. S. A., under the following patents - Vasselli 1581145, Re -issue 17002,Heath 1638734, Marvin 1704754, Canada 264391, Great Britain 257138, France 607436, Belgium 331166. Also under other U. S. and foreign patents pending.

Licensed only for Radio amateur, experimental and broadens: reception. Western United States prices slightly higher.

14 THE TALKING MACHINE and RADIO WEEKLY

--,---

AMost ImportantAnnouncement

for RadioDealers

"This is the regularweekly program of theSylvania Foresters, whobring you fine old melo-dies in the name ofSylvania Radio Tubes.If your reception lacksclearness - if there iscrackle or hum, visitthe Sylvania Dealer,whose window displaysthe symbol of the loyalSylvania Tubes - theflashing S on a greenoak leaf."

Millions hear this an-nouncement w e e k 1 y.Will they find Sylva-nia's symbol on YOURwindow?

SYLVANIA PRODUCTS CO.Emporium Pennsylvania

The home of the Sylvania\Foresters, who are heardeach week over wJz, KDKA,KWK, KYW, WBZ, WBZA,WBT, WHAM, WJR, WLW,WREN, WRVA, KGRC, KPRC,WFAA, KFYR, WCCO, WHK,

WRRC, WNBZ, KFAB, WGY./

RADIO TUBESLicenaei Under RCA Patents

r

VICTOR POPULARITY

ENTHUSES DEALERS

ON PACIFIC COASTINTENSIVE DRIVES NOW ON

Robert Bird Back from Surveyof Conditions in SacramentoValley-Frederick McGowan onI'hilco Pacific Traveling Staff.

SAN FRANCISCO, CAL., Friday.

If there isn't a world of radio soldin California this year, it will not bethe fault of the live men that are al-ready bidding for big business. Therepresentatives of all the strong radiomanufacturing organizations, confidentin the merits of what they have tooffer, and confident in the organizationbehind them, and confident too of theunflagging interest of the buying pub-lic, are untiring in their efforts to seethat the public is kept informed of themerits of he individual sets they haveto offer.

Robert Bird, sales manager for theCalifornia Victor Distributing Co., hasjust returned from a canvas of theSacramento Valley and Nevada in com-pany with W. C. McKee, representa-tive in that territory. He found every-thing cheerful, crop prospects neverbetter, the fear of late frost about past,a large measure of prosperity, and Vic-tor dealers enthusiastic over the busi-ness outlook ahead. The campaignstarted by the Victor Distributing Co.,having their dealers call up a certainnumber systematically each day tomake arrangement for home demon-stration and report in the results dailyto the head office, netted so many salesthat not a few of the dealers are goingright ahead with the campaign on theirown hook.

Hall & Esenman, of Santa Rosa, en-tered a demonstration booth at theautomobile show for three days, andused a Victor for demonstration. Theresult was a number. of sales and theyare naturally all pepped up over theinstrument that sold on its merits.

Houck & Houck, exclusive Victordealers in Napa, have been doing somefine work, putting a Victor in theirauto and driving for miles giving dem-onstrations and doing business.

The Breuner Furniture Co., of Sac-ramento, has taken on the Victor, andnot only the department itself but theentire organization has become enthusi-astic over it, with the result that theyare giving many home demonstrationsand making many sales.

H. E. Saviers & Sons, of Reno, Nev.,are having great success with the Vic-tor. Floyd Saviers, manager, statesthat the radio department has madematerial increase over the sales to datefor last year, and they are looking fora great year ahead in Nevada. Muchof their success is due to the fact thatthey operate through several stores,and these all pull together in co-ordi-nated activities, so that they have beenable to make Nevadans largely thinkof Victor when they think of radio.

The Victor people are not forgettingthat it is very desirable to sell com-bination sets, as these call more andmore for the sale of records. Theirrecord, "Springtime in the Rockies,"has been having an unusual run in theWestern territory.

The Philco organization is goingahead with one of the most thoroughsales campaigns that has ever been

Colonial Radio Corp. Exhibit at Recent

Hudson County Dealers Association Show -

Colonial Radio E.rhihir o1.hr. ,1 t'1ryJERSEY CITY, N. J., Friday.

The accompanying photograph showsthe Colonial display at the recent radioshow conducted here by the HudsonCounty Radio Dealers Association. The

local dealer group sponsors two radioshows each year.

Fred Sparer, New Jersey managerfor the Colonial Radio Corp., Long Is-land City, was in charge of the Colo-nial exhibit.

made on the Pacific coast. Linking upwith the Fox theatres they have beenconducting a "Lucky Girl" campaign.

Frederick McGowan, formerly Paci-fic coast manager for the Earl, hasbeen made traveling sales manager ofthe Philco for all the territory outsideof the Bay Region. For the Bay dis-trict, G. L. Cane is manager, and hasappointed a number of assistants.

George Kreplin, manager of the radiodepartment of Waterhouse-Weinstock-Scovel Co., distributors for Bosch radio,states that he expects they will havethe new automobile set models aboutthe fifteenth, and anticipates a goodrun of sales, as the trade in generalis taking much interest in them. Hetells of driving down to Los Angelesa few days back, a distance of nearly450 miles, with a set operating everyfoot of the way, and the reception asclear and distinct as anyone could wish.The prospects look very good to them,and present sales are increasing. Oneof the best possible indications is thatcollections are coming in fine, whichindicates that the dealers are turningmerchandise.

Cohen's Sons at 1025 Market streetreport that they are having an activeradio business in all lines. They carrya surprisingly large stock of parts andaccessories along with the sets.

-ALLEN.

MUSIC CONVENTION TOBE CONDUCTED IN NEW

HOTEL NEW YORKERThe annual convention of the various

divisions connected with the MusicIndustries will be held in the HotelNew Yorker, Gotham's newest 43 -storyhostelry. The music convention will beconducted during the week of June 9,which immediately follows the RMAconvention and trade show at AtlanticCity.

RCA RADIOTRONS FORTURNER LIPPE CO.

Newark, N. J., Thursday.The Turner Lippe Co., Inc., 58 Wil-

liam street, this city, has recently beenappointed a distributor of RCA Radio-trons. The Lippe company wholesalesSilver radio, product of Silver - Mar-shall, Inc., of Chicago, in northern NewJersey.

CLEF MUSIC SHOPPEIN DIFFICULTIES

A petition in bankruptcy has beenfiled by the Clef Music Shoppe, 38 WestMount Eden avenue, New York, withthe Lying Trust Co. appointed as thereceiver.

Liabilities of the Clef Music Shoppewere given as $1,763, with assets of$1,030. The business was operated bya firm composed of three members, butonly two, Adolph C. Orman and JohnJ. Zanelli, joined in the petition.

Pat. Applied for Serial No. 375,581

The Aerial ofTomorrow

Just as the rising sun is the dawningof a new day. the WELLSTON GOLDTEST AERIAL is the beginning ofimproved radio reception.

Wellston Gold Test Aerial, thewonder aerial of tomorrow, was builtto take the place of all present aerials;and it has more than accomplished itspurpose.

Wellston Gold Test Aerialhas a capacity equivalent to 54 feet ofaerial wire, 50 feet in the air, and con-tains gold-plated wire. This little won-der filtered aerial will improve radioreception on most sets, as it helps toeliminate many noises that are trouble-some to radio enthusiasts.

This small compact aerial (being but 211.5inches in size) is small enough to be placed any-where. It is absolutely non -directional, non-corrosive, not wear out, and never needs

rto

be replaced. Does not connect into a light socket,therefore there is no AC hum or noise. TheWellston Cold Test Aerial eliminate. .11 light-ning hazards. Not fully efficient on battery sets.

For Sale by All LeadingRadio Dealers Everywhere.

Price, $2.501 void Imitations end Substitutes

Address Dept. TR

Manufactured byWellston Radio Corpn.

St. Louis, Mo.

THE TALKING MACHINE and RADIO WEEKLY 15

Mr. Executive:Compare the Sprague Electrolytic with any other condenser. Useit-test it -and judge for yourself its amazing performance. Andhere are just a few of the reasons why Sprague Electrolytic Con-densers can give you better service.

A One piece anode made entirely of pure aluminum; nowelded or riveted joints either above or below the elec-trolyte.

B Screw type socket mounting making for maximum flexi-bility in receiver design.

C Protected vent, vulcanized in hard rubber top, formingone piece unit.

D Pressure seal, with no possibility of cutting gasket.

E Locking lugs in socket to prevent condenser shakingloose during shipment.

F Shield, precluding possibility of internal short circuit.

G Individual container allowing space to be utilized withmaximum flexibility.

Individual cathodes eliminate all leakage between anodesand allow maximum flexibility in circuit design. In-creased life, less leakage and much better shelf charac-teristics due to anode with edge effect of less than 10%of spiral type. Leakage current guaranteed not to exceed.2 milliamperes per MFD at 400 volts after 5 minutesor .065 milliamperes per MFD at 350 volts after 5minutes.

And there are the well known paper condensers madeby Sprague-made with the same precise skill as theSprague electrolytic. Types and sizes to fit your everycondenser need.

SPRAGUT SPJCI LTIE S COMPANYQUINCY, MASSACHUSIZTTS

SPRAGUE ELECTROLYTIC AND PAPER CONDENSERSWILL SOLVE YOUR CONDENSER PROBLEMS

1 fi THE TALKING MACHINE and RADIO WEEKLY

CLEVELAND TRADE MUCH ENCOURAGED AS E. T. FLEWELLING NOW Wellston Compact Aerial

BIG BUILDING PROGRAM GETS UNDER WAYWITHVAN HORNS TUBE

Reported in Fine Demand

STEADILY IMPROVING INDUSTRIAL CONDITIONS NOTICED

Odin F. Jester, Stewart -Warner Radio Sales Manager, AddressesDealer Division of Ohio Radio Trade As.s'n-Aitken Radio Corp.Reports Good Demand for New Crosley "Companionship" Series.

CLEVELAND, OHIO, Saturday.

With the moderation of the weather,the unemployment situation is begin-ning to show improvement. Consider-able building has been started andevery effort is being made to start pub-lic improvements that will give workto the many idle men in this sectionBusiness is moving along and whilenothing to boast about is showing alittle improvement right along. Thereare some dealers who are consistentlycanvassing and digging for businessand who are also meeting with a fairamount of success. There have beenfewer big sales of distressed merchan-dise in the past few weeks and adver-tising warning the public against thisclass of goods is seemingly having thedesired effect.

The dealers' division of the OhioRadio Trades Association held its sec-ond get-together meeting on Wednes-day evening at the New Auditorium,on Superior avenue. There was a goodattendance and a great deal of interestshown in the proceedings. The speak-ers were Odin F. Jester, sales mana-ger of the radio division of the Stew-art -Warner Co., and Professor John R.Martin. instructor in applied physics atCase School of Applied Science. Fol-lowing the business therelunch and entertainment. Directors ofthe association met at dinner prior tothe general meeting and held a shortbusiness session.

These meetings are proving verypopular with the trade, and those con-nected with the industry, whether mem-bers or not of the association, are wel-comed to attend. There are alwaysgood speakers and entertainment anddiscussions of vital trade problems.There is no expense attached, and thosewho have attended are very enthusi-astic.

The Aitken Radio Corp., Crosley dis-

For Exc:usiveDesign and Prices

AMERICAN EMBLEM CO.INCORPORATED

UTICA, N. Y.

tributor, reports that the new "Com-panionship" series is now going wellthroughout the territory. It has thenew models on display which are at-tracting much attention. The new Cros -ley automobile set is gaining ground,Owen Smith, local manager, says anda big business is looked for duringthis Spring and Summer. The newCrosley iceless refrigerator is anotheritem that is getting a great deal ofattention from the dealer trade andsamples are expected within the nextfew days. Business is showing a di--tinet improvement. Mr. Smith state:.and indications point to its continu-ance.

The Wurlitzer Co. had a window dis-play this week that caused a blockadeand attracted an immense amount ofattention to its store. It consisted ofa showing of the wedding presents sentby radio fans to Cene and Glen, intheir marriage stunt of Jake and Lenaat station WTAM. It was a fine tie-up from the point of view of publicity.

The opinion handed down by C ilbertHeitman, attorney general of Ohio, onthe legality of school hoards through-out the State purchasing instrumentsfor schools has created a great (leal ofinterest throughout Cleveland and ad-joining towns. Briefly, the attorneygeneral's opinion is thus expressed:"That where a course of study in in-strumental music is prescribed, a boardof education has authority to providethe means of instruction in that courseof study and may purchase the neces-sary instruments for that purpose." Itis expected that those boards who haveinsisted that they had no authority topurchase instruments for pupils willnow do so, which will stimulate busi-ness in small goods considerably.

William D. Taylor, president of theGeorge Worthington Co., wholesaler,passed away suddenly at his home onSunday at the age of eighty. Mr. Tay-lor was elected vice-president of thecompany in 1906 and elevated to thepresidency in 1911. He has served con-tinually in this capacity since then andtwo weeks ago was re-elected. He hadbeen very active in the affairs of thecompany, and his sudden passing cameas a great shock to his many friends.The funeral was held from the homeof his daughter, Mrs. S. W. Emerson,2424 Coventry road, on Tuesday after-noon. He is survived by his widow, ason, W. R. Taylor, and his daughter.

Sale of seats for the MetropolitanOpera Co.'s visit opened this week atLyon and Healy's. The company willplay a week's engagement, commenc-ing May 5th. Its appearance here isexpected to stimulate the sale of rec-ords of classical music and Books ofthe Opera to a considerable extent.

Gene and Glen, otherwise known as"Jake and Lena," radio and vaudevilleartists, made a number of recordingsthis week for the Victor Talking. Ma-chine Co., in Cleveland. This team isimmensely popular and it is certainthat when its discs are released theywill enjoy a big sale in Cleveland andelsewhere.

-DIHM.

FRANKLIN, OHIO, Friday.

E. T. Flewelling, well known radioengineer, has joined the engineeringstaff of the Van Home Tube Co., thiscity. Mr. Flewelling was formerlypresident and chief engineer of theRadio Products Co.

At the local plant, Mr. Flewellingwill devote his time in perfecting acomplete line of radio service instru-ments and short wave adapters. Hehas already developed a new circuitfor tube checking at the Van Hornelaboratory. He will work side by sidewith Dr. John S. Van Horne.

ST. Louts, Mo., Friday.A wide -spread demand by leading

dealers all over the country is reportedfor the Gold Test Aerial, product ofthe Wellston Radio Corp., this city.According to an official of the com-pany, the Wellston antenna has a capa-city equivalent to 54 feet of aerial wire,50 feet in the air, and contains goldplated wire.

The compact Wellston device meas-ures only 2',% by 5 inches, and is saidto be non -directional, non corrosive, andpermanent. It is claimed to reach itsfinest efficiency on electric sets, al-though it does not plug into a lightsocket.

GREATPHILCOS

IN1929

MADE POSSIBLE

ALL -ELECTRIC RADIO

GREATERPHILCOS

FOR1930

WEEKLY BULLETIN

"There's No Use Fishing Where There Are No Fish!!"A recent survey of both radio dealers and consumers made in a liveAmerican city showed the following interesting results-

DEALERSTone Quality Is Leading FactorAppearance Is SecondPrice ThirdOTHER FACTORS IN ORDER

1 Selectivity 3 Service2 Terms 4 Guarantee

CONSUMERSWhen questioned where they

would buy a new Radio set38', Declared they would

shop16', Would buy wholesale

through a friend8' From a large dealer5'; Named a certain store2', Stated a neighborhood

dealer2% Also would be influenced

by a friendBalance miscellaneousFree Demonstrations inter-

ested only 1%

How they selected their presentset

27% Friend's recommendation16% Influenced by tone7% Previous experience with

same make4% Because handled by a

friend6% Because of special price2% Through advertising

read6% Because dealer sold the

prospect on the set32% Miscellaneous

WHAT OWNERS EXPECT98' i Tone Quality First-Followed by Appearance, Clear Reception,

with Distance last

-ALSO -62% Expect free service from 10% Want a good trade - in

deal7% Truth in salesmanship3% Dealer guarantee with-

out question

dealer23' Credit13% Want free installationIll Nome cases Inure than one important expectation was mentioned.

1930 Another Philco Year

J"UNIVERSAL RADIO COMPANY536 Bergen Ave. New York City

Ludlow 1000Exclusive "P H I L C O" Distributors for Bronx,Westchester, Queens, Nassau and Suffolk Counties

THE TALKING MACHINE and RADIO WEEKLY 17

COLUMBIA GIVES YOU

FIRST CRACK AT SELLINGTHE NEWEST DANCE SENSATION !

HE latest craze in dance -music is forPaul Tremaine's glorified hill -billy folk

songs and spirituals-he transforms these fa-mous melodies into smart, peppy steppers!And he has caught on! His nation-widedaily broadcasts bring him thousands of en-thusiastic fan letters. Thousands visit hisBroadway playground.

Columbia dealers are going to cash in big

on this bandsman's tremendous popularity.

For only Columbia can give you records ofTremaine's tunes-played by Paul Tremaine.And his first recording gives you one of hisfinest and best -loved pair of hits!

Stock this record of the new jazz idol, nowand plenty-they're bound tó show you a new"high" in dance record profits!

Record No. 21.30-D-10 in. -75e.

Hand Me Down My Walkin' Cane

She'll Be Conlin' Around the Mountain-Fox TrotsPaul Trenlaine and His Orchestra

Viva -tonal Recording -The Records without Scratch

Columbia Ph000graph Company, 1819 Broadway, New York City

Canada: Columbia Phonograph Company, Ltd.. Toronto

18 THE TALKING MACHINE and RADIO WEEKLY

sWe found over a period of two years that CeCo Tubes werethe most profitable to handle in more than one way."

Albert A. List, List Brothers, Distributors, Fall River, Mass.

G6

any radio dealersmake a profit carryingsix or more brands oftubes. I can provethere's more money tobe made by cutting thestock, increasing turn-over and building cus-tomer goodwill. To-day, it's a case of con-centrating on one ortwo first -line tubes of-fering attractive profits.If it's quality with lib-eral discounts-CeCohas both."

CeCo Manufacturing Co, Inc.Provldenee.

DO YOU KNOW?1. The CeCo million dollar factory of 35acres is the largest and most modern plantin the world devoted exclusively to the man-ufacture of radio tubes.

2. Over 10,000,000 CeCo Tubes are in usetoday. The U. S. Government, ocean steam-ships, and countless commercial organiza-tions are daily users of CeCo Tubes.

The CeCo Couriers broadcast every Mondaynight at 8:30 I'. M. Eastern Standard Timeover the Columbia Chain from 22 stations.Listen in next Monday.

CeCo Tubes are licensed under the patents andapplications of the Radio Corp. of America,General Electric Co., Westinghouse Electricand Mfg. Co., and Associated Cos.

EMPLOYMENT ON INCREASE IN TOLEDO

TERRITORY, IS GENERAL CONSENSUSINCREASED BUYING POWER REFLECTED IN RADIO DEMAND

Collins Radio Co. After Sales on Profit Basis - J. W. Greene Co.Named Agent for Capehart Line - Korona Jewelry & Music Co.Suffers Fire Damage.

Toledo, Ohio, Monday.

According to information furnishedby the Merchants and Manufacturers'Association here every week hundredsof additional workers are given jobs inthe various factories of the city. More-over, this process will continue through-out the spring and perhaps longer, itis said. Consequently, radio and musicmerchants are certain to benefit fromthe increased buying power releasedwith the widening of employment.

The Collins Radio Co., on the SouthSide, has adopted the policy of makingsales which stick and produce a profit.While this may sound rather elemen-tary to a seasoned businessman it isnevertheless, as Ed. Collins, head ofthe house stated, perfectly sound. Asa consequence, unit profits for Marchwere higher than for any recent month.He explained that the house isn't inter-ested in putting out a large numberof machines on demonstration or secur-ing numbers of lame prospects-for ithas often developed that people urgedto accept home demonstrations of setswere unable to make a sufficient downpayment or continue the monthly pay-ments, consequently the dealer suffereda financial loss. There a complete in-vestigation is carried on before the.credit risk is accepted or the homedemonstration is permitted with theresult that one out of every two demon-strations results in a sale. Which is avery high percentage and proves con-clusively that the store policy of netreturn and not volume, is winning. Thehouse has a fixed policy with regard totrade-ins. The allowance for old setstowards new receivers is very low-so low in fact that the inducement totrade is not at all flattering to theowner. however, it is sound businessand the correct method to pursue if adealer is determined to make a profitand not flit his profit away, Mr. Collinsemphasized. Chas. Bell, formerly man-ager of the radio department of Grin-nell Bros. is sales manager here.

The Toledo Radio Trades Associationheld its monthly meeting recently atthe Elks Club. The gathering was forthe purpose of determining how tostrengthen the retail division of theassociation so that it will he of greaterservice to dealers. John H. Combs,who is a professional secretary of anumber of similar organizations, ad-dressed the meeting. It has long beenfelt that closer cooperation must existin the industry if retailers are to sur-vive. Better observance of sound busi-ness methods as they relate to terms,trade-ins, free service and concessionsof various types is absolutely necessary-else the dealer is headed for the

.-rocks. As a result of the talk and thediscussion which followed a committeewas named to visit cities in whichradio associations are functioning suc-cessfully and report to the membershipat the April meeting. The followingwere appointed: Cliff Johnson, Ed. Col-lins and Harold. G. Miehls.

The Builders and Home Expositionheld in Exposition Hall attracted largecrows and awakened much interest

among lovers of home. Music merchantscooperated by displaying radios, talk-ing machines and pianos amid settingswhich displayed these musical instru-ments to the best advantage. L. C.Price, manager, declared the expositionthe best of its kind held here.

The J. W. Greene Co. has been ap-pointed Toledo agent for the CapehartOrchestrope; accordingly, it is build-ing an organization to extend this busi-ness. During the past week the Cape -hart Aero-car visited the city and car-ried its message of good cheer andmusic throughout the community. The

car is equipped with musical instrumentsand loud speakers as well as a micro-phone. W. W. Baillie stated the pro-paganda carried on by the car was dis-tinctly beneficial to the Orchestropehere. C. Shook and B. Jasper attendedthe Capehart sales school and W. W.Baillie and Wm. W. Smith visited thefactory recently.

The Toledo Radio Co., Sparton dis-tributors, are about to inaugurate adrive to popularize the new Simplaxradio for automobiles which the househas taken. Chas. H. Womeldorff, presi-dent, stated interest in the receiver iswidespread.

The Columbus Radio Co., subsidiaryof the Toledo Radio Co.. has added theEvinrude outboard motor tú its line.E. A. Kopf, manager, stated early in-dications are that the line will producea large volume for the house.

The Korona Jewelry and Music Co.,2747 Lagrange street, was damaged byfire recently, believed to have beencaused by spontaneous combustion, Theloss is estimated at $1,000. The stmtis located in the North Side Polish dis-trict and enjoys a large followingamong the Polish population. Victorand Columbia radios and machines andrecords are carried. The business willbe continued, according to B. J. Janis-zewski, proprietor.

The Lion Store Music Rooms andRadio Shoppe, considering general con-ditions, are doing very well, Lawson S.Talbert, manager, stated. A large radiovolume was corralled during recentmonth -end sales. The sale of recordshas increased during recent weeks.Lent and Easter music are in demand;also the selections from the film musi-cal shows which are becoming so num-erous, Miss Zoa Osborn stated. "HappyDays," "With a Song in My Heart"and "Yours Sincerely" are favorite.

--SCHLACHTER.

GOTHAM RETAILER HASFINE COLONIAL DISPLAY

Colonial radio was artistically dis-played recently in the show window ofthe Marine Radio Store, 1267 St. Nich-olas avenue, New York.

This store attained the unusual ef-fect by deviating from the general runof window displays which usually at-tempt to show too many sets at onetime. The Colonial set with its chassisin front of the cabinet stood out dra-matically in the sun -burst atmosphereof the window.

THE TALKING MACHINE and RADIO WEEKLY 19

for\ 9 ` 0MORE BUSINESS

FEWER TO SHARE ITAnd the Best Seller Again ~,c

HAPPY days ahead for the Majestic dealer.For 193o, more sales-fewer lines com-

peting for them. More profits in radio-fewerlines to share them.

In 1929, you saw Majestic dealers get nearlyone-third of all the electric radio sales in thecountry. You saw Majestic dealers average 25sales every time the 54 competing lines aver-aged one sale each. In 193o you will see evenmore amazing things as you watch Majestic.

You Need No Other Line for 1930!This year Majestic dealers have four "firsts" toassure them the biggest year in radio history.

First place in public preference- proved by

1929 sales. First with a complete line coveringevery fast-moving price class. First with thesuper -accurate, super -sensitive ColoturaSpeaker. And first with a brand new profitleader to be announced soon.

For 1930, be on the inside watching the otherfellows struggle. Sell the big leader, Majestic,and you need no other line. Sign up now-exclusively Majestic. Join the dealers who getnearly one-third of all the electric radio busi-ness in the country. Forget the grief of orphanlines-gyp prices-and red ink. Get set nowfor your biggest year. Phone or wire yourMajestic distributor for information on theMajestic franchise.

GRIGSBY-GRUNOW COMPANY, CHICAGO, U. S. A.

MIGHTY MONARCH 0 F T H E A I R

THE TALKING MACHINE and RADIO WEEKLY

OnlyMaj estic Ra Sold to a total of overdio BEST REASON FORALBANY, N. Y.

Majestic ProductsIncorporated

" Exclusively Majestic"

90 Hudson Avenue

BALTIMORE, MD.

The Eisenbrandt Radio Co.

Pratt and Paca Streets

BOSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

539 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Exclusively314 Tryon Street

CHICAGO, ILL.

The Harry Alter Company

340 N. Dearborn StreetTelephone: Whitehall 8300

Distributing Exclusively Majestic Radio

CINCINNATI, O.

Majestic Distributing Co.OF CINCINNATI

1042 Gilbert Avenue

A

J

E

S

T

1

C

CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEX.

Radio Equipment CompanyHOUSTON DALLAS SAN ANTONIO

I)ES MOINES, IOWA

D

I

S

THieb Radio Supply Co.

1221 - 23 Locust StreetDes Moines. Iowa and Marion, South Dakota

Established Since 1379

DETROIT, MICH.

Detroit Electric Co.

101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo, Mich.. Lansing, Mich., Iron Mountain, Mich.

HARRISBURG, PA.

Peirce Phelps

merged with

I

B

T

oPenn Phonograph Co.

Established 139; RHARTFORD, CON N.

Majestic Distributors, Inc. S

HUNTINGTON, W. VA.

Air -Ola Radio Co.

Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co.

"Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle Co.

20 East Fourteenth Street

KANSAS CITY, MO.

Sterling Radio CommaIFansas City rta Q 4rictutaR[vlt.

1515 GRAND AVE. 1st & ROCK ISLAND

LINCOLN, NEB.

R. S. Proudest Co.

Established 1879

720 0 Street

LITTLE ROCK, ARK.

Radio Sales Company

217 East Markham Street

For details, consult the ci(ajealic distributor nearest youWORLD'S LARGES