o ’ d wy e r ’ s profiles of top independent pr firms · dynamic plan that gets them where they...

M AY 2009 • WWW. O DWYERPR.COM • ADVERTISING SECTION36

Top Independent PR FirmsO ’ D wy e r ’ sProfiles of

AIRFOIL PUBLICR E L AT I O N S

1000 Town Center Drive, Ste. 600Southfield, MI 48075866/AIR-FOILFax: 248/[email protected]

Established in 2000 as a tech-nology PR firm, Airfoil, withoffices in Detroit and MountainView, Calif., is a leading inde-pendent firm that specializes inmarketing communications andpublic relations for both emergingand established brands.

Originally catering to business-to-business accounts, Airfoil hasexpanded its reach through IndustryLeadership Groups serving theC o n s u m e r, Enterprise, Health Care,Industrial/Green and Microsofttechnology segments. The agency’sClient Solutions Group informs andaccelerates clients’ M a r k e t i n gCommunications, Digital andSocial Media, Public A ffairs andBrand Strategy programs.

The company has grownquickly but strategically on thebasis of its Higher T h i n k i n gS M

brand promise and process orien-tation.

ALLISON &PA RT N E R S

505 Sansome St. San Francisco, CA 94111415/[email protected]@allisonpr.comwww.allisonpr.com

Scott A l l i s o n, President and CEOLauren Selikoff, Chief Mktg Officer

Looking to boost brand aware-ness? Ignite Web traffic? Sparksales? Allison & Partners worksclosely with you to understand howyou gauge success and to craftsmart, strategic communicationsprograms that deliver results. A sone of the nation’s fastest growingindependent communications firms,we pair the reach of a global leaderwith the responsiveness and expert-ise of a boutique agency. Our cre-ative, entrepreneurial culture con-tinually generates fresh ideas forclients that include Yo u Tu b e ,Progressive Insurance, BestWestern, KPMG CorporateFinance, philosophy and more.Practice areas include consumermarketing, corporate communica-tions and professional services,healthcare, public affairs, socialimpact (a mix of cause marketing,corporate social responsibility, cor-porate and private foundations, gov-ernment, nonprofit, environmen-tal/sustainability and social market-ing) and technology. Allison &Partners is headquartered in SanFrancisco, with offices in LosAngeles, New York, Wa s h i n g t o n ,D.C., Atlanta, Phoenix, San Diegoand South Carolina.

APCO WO R L DW I D E

Worldwide Headquarters700 12th Street, N.W., Suite 800Washington, D.C. 20005202/778-1000www.apcoworldwide.com

Margery Kraus, President andGlobal CEO

APCO Worldwide, a globalcommunication consultancy with29 offices around the world, helpsclients anticipate and smartlymanage reputational, communi-cation and business opportunitiesand challenges that affect theirorganizations. Clients value ourability to help them navigate thecomplex and often converg i n gworlds of business and finance;media, public opinion and socie-ty; and government and publicpolicy. Our diverse and hands-onglobal team of experts comesfrom the environments clientsneed to reach. We address clients’objectives by combining a globalperspective with local expertiseto understand the issues, eventsand trends that impact organiza-tions and businesses around theworld.

B OA R D ROOM C O M M U N I C AT I O N S

Bank of America Plaza1776 N. Pine Island Rd., Suite 320Plantation, FL 33322954/370-8999Fax: 954/[email protected]

Don Silver, Chief Operating Officer

Boardroom Communications is afull-service statewide public rela-tions and marketing firm. Now inour 21st year, we deliver results formany of Florida’s most successfulprofessionals, corporations and non-profit organizations. Our recipe forsuccess has come from our experi-enced staff’s opportunisticapproach, energy and uncanny abil-ity to convert a client’s vision into adynamic plan that gets them wherethey want to go.

At Boardroom Communications,we: Leverage our connections withindustry and community leadersthroughout Florida to raise the visi-bility and reputation of our clients;Boost client revenues by attractingnew clients, customers and dealflow; Develop winning marketing,sales and public relations cam-paigns; Protect and enhance the rep-utations of entrepreneurs, executivesand org a n i z a t i o n s .

We craft customized public rela-tions campaigns that bridge new andtraditional media to generate news-p a p e r, magazine, trade journal, radio

and television coverage and onlinemedia designed to accomplish clientobjectives. Our inside knowledgeand media contacts enable us toreach the decision-makers at local,state and national media outlets. Wealso tap the growing power of blogsand social media such as Facebook,LinkedIn and Tw i t t e r.

BU C H A NAN PUBLIC RELAT I O N S

700 Pont Reading Rd., Suite 200Ardmore, PA 19003610/649-9292www.buchananpr.com

Anne A. Buchanan, APR, PresidentNancy J. Page, D i r. of Client ServicesShannon Bernauer, Account Sup.

Buchanan Public Relations LLCis a full-service public relations andmarketing firm that works primarilywith B2B clients in a broad range ofindustries. The firm is ranked by thePhiladelphia Business Journal a sone of the region’s fastest-growingPR firms. The paper has named itone of the “Best Places to Wo r k . ”

The firm offers high-level,results-driven public relations andmarketing services from a seasonedcorps of professionals. We seek outclients who are interested in build-ing a collaborative partnership, andwe are relentless in our quest todeliver strategic marketing commu-nications services that help clientsmove their businesses forward. A l lof our public relations and market-ing campaigns are grounded in strat-egy to ensure that the results we aredelivering are tied to clients’ o v e r a l lbusiness objectives.

Clients include: Anthony &Sylvan, CAP Index, Inc., ConsumerCredit Counseling Service ofDelaware Va l l e y, Hirtle Callaghan& Co., Pepper Hamilton LLP,Radian Guaranty, Inc., SalvesonStetson Group, SDI, Third FederalBank and Woodmere Art Museum.

BUTLER A S S O C I AT E S, L LC

204 East 23rd St.New York, NY 10010212/[email protected]

707 Westchester Ave., Suite 302 White Plains, NY 10604914/428-5500

Founded in 1996, Butler Associates was one of thefastest growing agencies according to the 2007O'Dwyer’s Ranking.

Pr o f i l e s o f To p Independent PR F i r m s

Thomas P. Butler, President

Since 1996 Butler A s s o c i a t e shas represented clients in the busi-ness, labor, finance, real estate,public affairs and government andnon-profit sectors. Our strategiccampaigns range from managingvictorious F o rt u n e 50 shareownerproxy battles, work for prestigiousWall Street firms, to the creationof strategic grassroots andgrasstop coalitions to those formajor labor organizations. In thewake of the 9-11 attacks ButlerAssociation managed communica-tions for New Yo r k ’s Firefighters,representing the UniformedFirefighters Association. The firm,which maintains offices in NewYork City and in White Plains,New York, has been ranked thesecond fastest growing agencyduring 2007 by O ’ D w y e r’s PRR e p o rt .

Clients include: Association ofB e l l Tel Retirees Inc., BaldorSpecialty Foods, BTIG LLC./BassTrading, Council for Unity, Edison(NJ) Firefighters, G.A.L.Manufacturing IDT E n e rg y,Mastermind Development Group,McSam Hotel Group, NationalHispanic Business Group, NewYork Junior Tennis League,P r o t e c t S e n i o r s . O rg, Salsa ToGo/Goya Foods, Stamford (CT)Police Association, TSC DesignAssociates Inc., UniformedFirefighters Association of GreaterNew York and Wi n d h a mMountain Resort.

C A P S T R AT

1201 Edwards Mill Road, 1st Flr.Raleigh, NC 27607919/828-0806www.capstrat.com

Ken Eudy, CEOKaren Albritton, President

Capstrat partners with clients tosimplify complexity, outflankchange and make things happen.We use our diverse capabilities tohelp them tell their stories withpower and persuasion no matterwhat the medium. The intense col-laboration of specialists under ourroof generates smart, eff e c t i v er e s u l t s .

Clients include: A m e r i c a nInstitute of CPAs, Blue Cross andBlue Shield of North Carolina,Deloitte, GlaxoSmithKline,Google, Kane Realty, Lenovo,Quintiles, Sensus, Siemens,Tobacco. Reality. Unfiltered. (teentobacco use prevention), UNC-Chapel Hill, UNC Health Care.

C ATA LYS T

Empire State Building350 Fifth Ave., Suite 5812New York, NY 10118212/643-1068 www.catalystpublicrelations.com

10150 Mallard Creek Rd., Ste. 303Charlotte, NC 28262704/548-8556

6300 Wilshire Blvd. Los Angeles, CA 90048 323/782-9333

Catalyst, founded in October2005, is at the forefront of strategicmedia relations. The agency uses ap r o p r i e t a r y, six-step process ground-ed in understanding each brand’s tar-get audience to reach key consumersthrough a strategic mix of traditionaland emerging media outlets.

Catalyst has the knowledge, expe-rience and insight to navigate today’ssplintered media landscape. Despitethe multiplicity and complexity ofinformation channels, the agencyknows what consumers are reading,watching and to whom they are lis-tening. Through the agency’s strate-gic media relations process, Catalystensures that brand messages connectwith the right audience, at the righttime, and in the right place to posi-tively impact consumer behavior anda t t i t u d e s .

Catalyst specializes in consumerpublic relations within three keyareas: sports, entertainment andactive lifestyle. The agency partnerswith leading brands such as UnderA r m o u r, Timex, NASCAR, SUB-WAY Restaurants and vitaminwaterto activate sponsorships and specialevents, launch new products, builde m e rging brands and revitalizemature ones.

C O M M U N I C AT I O N SS T R AT E G I E S, I N C.

135-137 Main StreetMadison, NJ 079409 7 3 / 6 3 5 - 6 6 6 9Fax: 973/635-9419d o n n a . p e p e @ c s t r a t i n c . c o mw w w. c s t r a t i n c . c o m

Donna Pepe, CEO, Pres., FounderSue Patton, SVP

In 2009, CSI celebrates its16th year of providing strategiccounsel and developing dynamicprograms that drive market shareand demand for our clients’ p r o d-ucts. Our specialty is in theMarketing and Public Relationsdisciplines for consumer and Rx

healthcare. Our focus includesmarketing to women, productbranding, corporate branding,advocacy development and spe-cial events planning.

We are known for our innova-tive programs that spark market-ing shifts, fresh ideas and energ ythat breathe new life into matureproducts, and senior-level profes-sionals who become true strate-gic partners.

Our award-winning programsfor the PR launch of severalnovel oral contraceptives, andunprecedented outreach cam-paigns, speak to our strengthsand experience in women’shealth marketing.

CSI … Because experiencem a t t e r s .

C O O N E Y / WAT E R SG RO U P

90 Fifth Avenue, Suite 800New York, NY 10011212/886-2200www.cooneywaters.comwww.alembichealth.com

Lenore Cooney, Chairman

C o o n e y / Waters Group, rankedamong the top independent healthcare agencies in the U.S., is a mid-sized firm that provides the fullrange of public relations and publica ffairs services to healthcare, phar-maceutical and biotechnologyenterprises in the non-profit, gov-ernment, academic and industrialsectors throughout the world.Headquartered in New York,C o o n e y / Waters is focused exclu-sively in health and science acrossmany therapeutic areas and healthindustries, and provides all clients,regardless of size, direct involve-ment of a long-tenured senior team.Alembic Health Communications( w w w.alembichealth.com), a whol-ly owned subsidiary ofCooney/Waters, specializes incommunications programs forclients in the area of health advo-c a c y.

C O O P E R K ATZ & C O. , I N C.

205 Lexington Avenue., 5th Flr.New York, NY 10016917/595-3030Fax: 917/326-8997www.cooperkatz.com

Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green, President and COO

CooperKatz is an independentmarketing/public relations firmwith strong strategic and creativecredentials. Headquartered inManhattan, CooperKatz providesthe professionalism, strategic think-ing and experience of a large globala g e n c y, but operates with the nim-bleness, hands-on client focus andresults orientation of a midsize firm.

Capabilities are organized underthree resource areas. PublicRelations: Creating corporate, mar-keting and public affairs campaigns.C o g e n c e®: Leveraging consumer-generated and social media chan-nels. CooperKatz Productions:Producing meetings, events andmulti-media creative elements.

C OYNE PR

14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com

1540 BroadwaySuite 1602New York, NY 10036212/938-0166

Thomas F. Coyne, CEORich Lukis, PresidentJohn Gogarty, Tim Schramm,Dave Carter, SVPsChris Brienza, Lisa Farynyk,Kevin Lamb, Deborah Sierchio,Joe Garguilo, VPs

Coyne Public Relations is aleading independent public rela-

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C oyne PR enjoying just one of the many company - w i d eevents planned each and eve ry ye a r, c ruising aro u n dM a n h attan for the 2008 Employee Ap p re c i ation Day.



tions agency, representing someof the world’s most well-knownbrands in categories includingAutomotive, Beauty & Fashion,Food & Beverage, Health Care,Pet Products, Retail &Restaurant, Sports, Te c h n o l o g y,Toys & Juvenile Products andTravel. From developing the bigideas that change our clients’business to leading them intosocial media, Coyne PR consis-tently delivers impactful resultsfor our clients. Named PRWeek’s2009 Midsize Agency of the Year,Coyne boasts an employee reten-tion rate of 97 percent, an internaldigital design studio to supportour clients’ needs, and alwaysprovides a best team approach toevery account.

C RT / TA NA K A

101 West Commerce RoadRichmond, VA 23224804/675-8100Fax: 804/675-8183www.crt-tanaka.com

Mark Raper, Chairman and CEOPatrice Tanaka, Co-Chair, CCO,whatcanbe Ambassador Mike Mulvihill, President

C RT/tanaka is an award-winningpublic relations and marketing firmknown for its whatcanbeS M w o r k-place culture and approach to busi-ness. Headquartered in Richmond,Va., and New York, with offices inLos Angeles, Washington, D.C. andNorfolk, Va., CRT/tanaka features

four integrated specialties —C o n s u m e r, Health, Corporate andInteractive/Social. The agency alsowholly owns New Yo r k - b a s e dLewis & Neale, the leading market-ing communications agency devot-ed exclusively to food and nutrition.

The agency has been recognizedwith nearly 300 national andregional awards for its strategiccounsel, creativity, workplace cul-ture and community service, includ-ing twice being named the “BestAgency to Work For in A m e r i c a ”by The Holmes Report .

Clients include Air New Zealand,B I S S E L L Homecare, Inc., CharlesSchwab & Co., Council forResponsible Nutrition, Council ofBetter Business Bureaus,GlaxoSmithKline, Girl Scouts ofthe USA, Next Wa v ePharmaceuticals, PerformanceFood Group, Sprint, The Federationof Quebec Maple Syrup Producers,Wines from Rioja (Spain), andV H A Inc.

CUBITT JACOBS &P RO S E K

350 5th Ave., Suite 3901New York, NY 10118212/279-3115Fax: 212/[email protected]

Jennifer Prosek, Partner

Cubitt Jacobs & ProsekCommunications (CJP) is amongthe 35 largest public relations firmsin the U.S. and one of the few mid-sized firms that offers its clients agateway to Europe through itsLondon office. CJP has 70 profes-sionals working in its New Yo r k ,

London and Connecticut off i c e s .We specialize in Public Relations,Financial Communications,Investor Relations, CorporateCommunications, ConsumerCampaigns, Digital & SocialMedia, Crisis Communications &Issues Management, EditorialServices & Publishing, Graphic &Website Design and Events.

Clients include blue chips, start-ups and industry leaders. At CJP, wegenerate the big ideas, create thes t r a t e g y, perfect the details, executewith precision and deliver targ e t e d ,powerful results.

DAV I E S

808 State StreetSanta Barbara, CA 93101805/963/5929www.DaviesPublicAffairs.com

John Davies, Chairman & CEOBrandon Edwards, President &COO

Davies has consistently rankedamong the fastest growing strategiccommunications firms in the coun-try since 2002. In those six yearsDavies has grown more than 230%,expanding form 17 to 50 profes-sionals and from $3.5 million inrevenue to almost $14 million in2 0 0 8 .

Davies offers public aff a i r sexpertise across multiple industries,and the firm has three specializedindustry practice areas — R e a lEstate, Healthcare, and Energy &Natural Resources. The firm justexpanded its focus in Healthcarewith a Pharma/Biotech Practice andadditional Crisis Management spe-cialty that services all industries.

Clients include: Real estatedevelopers, hospitals and healthsystems, physician groups, pharmaand biotech companies, collegesand universities, energy producersand exploration companies, nuclearpower plants and wind farms, natu-ral resource companies, politicalo rganizations, and org a n i z a t i o n sfacing crises.

DAWSON + M U R R AY + T E AG U EC O M M U N I C AT I O N S

4809 Cole Avenue, Suite 330,Dallas, TX 75205214/520-7550Fax: 214/[email protected]

Roslyn Dawson Thompson,President and CEOAnna Marie Johnson Teague,

Partner and Account DirectorNorris Murray, Partner andCreative Director

D AWSON + MURRAY +TEAGUE Communications, Inc.(DMT) is a full-service independ-ent communications agencyknown for delivering uncommonmarketing communicationsstrategies and programs that solveproblems and seize opportunities.For more than 20 years, we’vebeen partners in our clients’ suc-cess.

We offer extensive experiencein image and brand management,media relations, employee rela-tions, investor relations, corpo-rate philanthropy/responsibilityand integrated marketing commu-nications. Our hallmarks arestrategic thinking, personalizedservice and proven results.

Our clients include BaylorHealth Care System Foundation,Corporate Alliance to End PartnerViolence, Emeco EquipmentUSA, Furmanite Corporation,National Center for FamilyL i t e r a c y, Ve r i z o nCommunications, Inc. and theVerizon Foundation.

D E V E LO P M E N TC O U N S E L LO R S

I N T E R NAT I O NA L

215 Park Ave. SouthNew York, NY 10003212/725-0707Fax: 212/[email protected] www.aboutdci.com

Andy Levine, PresidentTed Levine, ChairmanJulie Curtin, VicePresident/Partner

Development CounsellorsInternational (DCI) is the leaderin marketing places. Since 1960,we have worked with more than350 cities, regions, states andcountries helping them to attractboth investors and visitors. Ourexpertise in economic develop-ment marketing and travel publicrelations will help put your com-munity on the map.

Headquartered in New Yo r kC i t y, DCI employs over 35 staffmembers — the largest assemblyof place marketing professionalsin the world. We are deeply com-mitted to partnering with ourclients to help them create bothgrowth and prosperity in theircommunities.

Current Client List includes:Acoma, New Mexico;

Development Counsellors International is the largestassembly of place marketing professionals in theworld. With nearly 50 years of experience, DCI hasconducted breakthrough public relations campaignsfor over 350 cities, states, regions and countries.

Coyne PRContinued from page 37


Pr o f i l e s o f To p Independent PR F i r m sAdventures in Travel Expo;Alabama; Alaska House, NewYork; Brownsville, Te x a s ;Carrollton, Texas; Charleston,South Carolina; Chattanooga,Tennessee; California; Columbus,Ohio; Denver, Colorado; Dubai; ElPaso, Texas; Finger Lakes Wi n eC o u n t r y, New York; Houston,Texas; Hudson Va l l e y, New Yo r k ;Huntsville, Alabama; Indianapolis,Indiana; Irvine, California;Louisiana; Miami, Florida;Mobile, Alabama; Montgomery,Alabama; Newark, New Jersey;New Orleans, Louisiana; NewZealand; North Dakota; NorthwestOhio; Park City, Utah;Pennsylvania; Peru; Port of LongBeach, California; Portland,Oregon; Research Triangle, NorthCarolina; Rochester, New Yo r k ;Sacramento, California; SanDiego, California; Saskatchewan;Southwest Michigan; Ta s m a n i a ;Wales; Wi l l i a m s b u rg .

DEVINE + POW E R S

1801 Market Street, Suite 290Philadelphia, PA 19103215/568-2525www.devinepowers.com

Headquartered in Philadelphia,Devine + Powers represents lead-ing companies and brands basedin the Mid-Atlantic regionincluding The PhiladelphiaI n q u i re r, Daily News a n dP h i l l y.com; Sunoco Logistics;Foamex International Inc.;Advanced Sensor Te c h n o l o g y ;and AMC Institute.

Unlike the traditional agency

approach, Devine + Powers guar-antees a senior strategist with aminimum of 15 years experienceas the direct contact for everyclient.

Devine + Powers includes anInvestor Relations + FinancialCommunications practice as wellas a Travel + Tourism g r o u p .Introduced in 2009, D+P’sProjectsPLUS team is an agencywithin an agency handling targ e t-ed projects such as press confer-ences, writing assignments, andtrade shows.

D KC

386 Park Ave. South, 10th Flr.New York, NY 10016212/685-4300www.dkcnews.com

Sean Cassidy, President

Since its founding in 1991,DKC has grown into one of themost respected and sought-afterpublic relations firms in thec o u n t r y. With 120 employees,DKC combines the feel of asmaller boutique firm with thecreative depth and media reachof a larg e r, national company.

DKC provides clients with awide range of strategic commu-nications capabilities in theareas of corporate, media prop-erties, digital, hospitality,sports, public affairs, health-care, creative properties, enter-tainment/music/fashion andconsumer products.

DKC is a recognized leader increating partnerships for clientsthat provide added value withinthe crowded media landscape.DKC is also sought after byclients looking to integrate newand traditional media cam-paigns to provide the greatestr e a c h .

Clients include: Delta A i rLines, Sprint, Kraft Foods, PBS,Topps, Michael Eisner’sTornante Company, Ken Burns,Sheraton Hotels, Hard RockHotels, Resorts & Casinos, USAN e t w o r k , R e a d e r’s Digest,E s q u i re, Us We e k l y, S k i d m o r e ,Owings & Merrill, T h eC h i l d r e n ’s Health Fund,Continuum Health Partners,New Balance Athletic Shoe,Inc., Marvel Enterprises, GNC,THQ, Warner Home Vi d e o ,Showtime, AOL, Ve o h . c o m ,Ashlee Simpson, Jay Leno andSean “Diddy” Combs.

DODGE C O M M U N I C AT I O N S

515 E. Crossville Road, Suite 290Roswell, GA 30075770/998-0500www.dodgecommunications.com

Brad Dodge, President/CEO

Dodge Communications pro-vides integrated marketing andpublic relations programs to thehealthcare industry, helpingcompanies establish credibility,boost awareness and drivesales. Dodge helps clients iden-tify and leverage their mostcompelling strengths and dif-ferentiators, which are thenarticulated through customizedservices designed to reach andpersuade decision makers. Ourservices include strategic plan-ning and identity programs;media and analyst relations; PRwriting; social media strategyand execution; collateral devel-opment; advertisement anddirect marketing; Web designand development; and speaker’sbureau and awards programm a n a g e m e n t .

DUKAS PUBLICR E L AT I O N S

100 W. 26th StreetNew York 10001212/[email protected]

Richard Dukas, Pres. & CEOTodd Barrish, Exec. VP/Gen. Mgr.Gail Dukas, COO Seth Linden, VP

DPR is a fast-growing,award-winning PR firm thatspecializes in high impact com-munications programs andmedia relations campaigns forasset management, financial andprofessional services, and tech-nology companies.

Our clients include a varietyof emerging technology ande n e rgy companies (both publicand private), hedge funds, assetmanagers, investment banks,accounting and law firms and anumber of high-profile not-for-profit associations and philan-thropic org a n i z a t i o n s .

Founded in 2002, DPR isregarded for its ability to gener-ate consistent high-end cover-age for its clients in top-tiermedia, including The Wa l lS t reet Journal, New York Ti m e s ,B a rro n ’s, Financial Ti m e s ,CNBC, Bloomberg and all ofthe top trade media, websitesand blogs.

DPR also is among the fastestgrowing PR firms in the indus-t r y. In 2008, the firm wasranked by I n c. magazine as oneof the 1000 fastest growing pri-vately-held companies in theU . S .

Clients find that DPRapproaches everything verys t r a t e g i c a l l y. We believe in stay-ing smart, understanding ourc l i e n t s ’ industry and target mar-kets, watching all of their com-petitive news, speaking with allappropriate parties to spreadtheir messages, and working tocreate a brand to fulfill theirsales and business objectives.

Clients: BlueMountainCapital, Conifer Securities,

R i ch a rd Dukas, P re s i d e n tand CEO of Dukas Publ i cRe l at i o n s.

D evine + Powe rs handled the national launch of U g M O ™ ,a new wireless soil sensor tech n o l ogy. As part of t h ec a m p a i g n , D+P produced a viral launch video fe at u r i n gG rand Slam Champion and water conservation ambassa-d o r, G a ry Player (Yo u Tube key wo rd search “MeetU g M O ” ) . P i c t u red is Gary Player with the company ’sn a m e s a ke mascot, U g M O.




Credit Union National A s s n .Eisner LLP, Global Capacity,Madison Realty Capital,Radvision, RGE Monitor,Signal Hill Capital, Te l a n e t i x ,The Steinhardt Foundation,Towerstream, We s t w o o dCapital Zeta Interactive.

EDGE C O M M U N I C AT I O N S

17328 Ventura Blvd., Suite 324Encino, CA 91316818/990-5001Fax 818/990-5016i n f o @ e d g e c o m m u n i c a t i o n s i n c . c o mw w w. e d g e c o m m u n i c a t i o n s i n c . c o m

Founded in 1996, EdgeCommunications, Inc. is an inno-vative all-star team of communi-cations professionals, unified by ano-nonsense approach that buildsbrands, companies and reputa-tions. Through “better thinkingand relentless execution,” weexpress our work ethic and ourcore values of quality and premi-um, personal service. Edge con-sists of 20 + senior PR strategists,media relations experts and writ-ers, each of whom brings a mini-mum of 15 years’ experience andindustry segment expertise acrossa range of communications disci-p l i n e s .

We think, we write, we pitch —and we use the news media strate-gically to help our clients grow.

F R E N C H / W E S T /VAU G H A N

112 E. Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.com

Rick French, Chairman & CEO David Gwyn, President /PrincipalLauren Taylor, Executive VicePresident / PrincipalJack Glasure, Executive VicePresident / Principal

F r e n c h / We s t / Vaughan (FWV)is the Southeast’s largest inde-pendent public relations, publica ffairs and brand communica-tions agency, and is the nation’s17th largest independently-owned PR firm. Founded in 1997,the agency is headquartered inRaleigh, N.C. and also has officesin both New York City andTampa.

FWV is repeatedly recognizedas a leader on industry lists, andwas named a 2006 finalist for PRWe e k m a g a z i n e ’s “Midsize PRAgency of the Year” award, aswell as the Holmes Report’s 2004National Consumer Agency ofthe Year.

Focused practice areas includeconsumer product marketing,fashion, food and beverage, homeproducts and accessories, traveland tourism, healthcare, urbanlifestyle marketing, technologyand apparel. The agency’s cre-ative arm, FWV Distilled, wasestablished in 2007 and providesaward-winning advertising,graphic design and eMERGING

media services for a wide rangeof clients.

FWV boasts a diversified clientroster, working with many of theworld’s leading companies andbrands. National and internationalclients include the Global WaterFoundation, the Coca-ColaC o m p a n y, Wr a n g l e r, the JustinBoot Company, ProfessionalRodeo Cowboys A s s o c i a t i o n ,Canada Post, GeneralSportsVenue (exclusive U.S. licensee ofAstroTurf), Nehst Studios, OTBRecords, the InternationalGemological Institute, NfinityShoes – the official shoe of cheer-leading, the GatlinburgDepartment of Tourism and DiviResorts. Regional public relationsclients include North CarolinaState University, the CentralIntercollegiate A t h l e t i cAssociation and Tw e e t s i eRailroad, among many others.

GIBBS & S O E L L

60 East 42nd Street, 44th FloorNew York, NY 10165212/697-2600Fax: 212/[email protected]

Cos Mallozzi, Chairman & CEOLuke Lambert, President

Founded in 1971, Gibbs & SoellPublic Relations (G&S) is a mid-sized, full-service, global inde-pendent public relations org a n i z a-tion with headquarters in NewYork, offices in Chicago, Raleighand Zurich, and operations in morethan 30 countries via network aff i l-iates. “Solving our clients’ b u s i-ness challenges drives everythingwe do,” says Cos Mallozzi, chair-man & CEO of G&S. “So manyclients have stayed with us fordecades because of our philosophy:provide the best possible service,deliver outstanding results and staytrue to our clients.”

While the company has broadexperience in a number of indus-tries, it focuses its expertise in coremarkets to deliver effective, value-driven communications programsthat build on our experience,knowledge and leadership. T h o s emarkets include advanced manu-facturing and energy; agribusinessand food; consumer lifestyle andbuilding solutions; professionalservices; and technology and gen-eral science. “We understand theissues and challenges clients face inconducting business, as well as thecritical importance of customerrelationships and the rapidly chang-

ing dynamics of the marketplace,”says Mallozzi.G & S ’ service portfolio includescorporate communications; mar-keting communications; event mar-keting / management; employeecommunications; leadership posi-tioning; digital communications,and communications training.

Client experience includesAmerican Society of HomeInspectors, American Wo o d m a r kCorporation, Association of Pooland Spa Professionals, CarterLedyard & Milburn LLP,Cosentino USA, CraftMasterManufacturing, Delta FaucetCompany, Dow Bui ld ingSolutions, The Dow ChemicalCompany, ERA Real Estate,Firestone Building Products,Firestone Europe, Fitzpatrick Cella,GE Rail Services, Georg i a - P a c i f i c ,Honeywell, Hot Tub Council,Kaldewei, Kitchen CabinetManufac turers Association,Million Dollar Round Table,Molex, Inc., National Foundationfor Teaching Entrepreneurship(NFTE), National ElevatorIndustry, Inc., Novartis AnimalHealth, Oberweis Securities, PlyG e m I n d u s t r i e s , P N YTechnologies, Schindler Elevator,Seward & Kissel LLP, Stryker,Syngenta, Trade Commission ofSpain, Tridion Inc., TrustmarkInsurance and WillametteManagement A s s o c i a t e s .

G R E G O RY FCA

27 West Athens Av e .Ardmore, PA 1 9 0 0 36 1 0 / 6 4 2 - 8 2 5 3Fax: 610/642-1258w w w. g r e g o r y f c a . c o m

Greg Matusky, P r e s i d e n t

Gregory FCA’s clients madeover 600 national T V a p p e a r-ances last year. That was in addi-tion to hundreds of appearancesin newspapers, magazines, Websites, blogs, and talk radio shows.

Gregory FCA is a national pub-lic relations firm that representsclients across America focusingon consumer, technology, realestate, financial services, B2Band B2C, life sciences, health-care, professional services andsocial/new media campaigns.

The firm specializes in gener-ating high-impact media expo-sure for clients who want tolaunch a product or service, enternew markets, build credibility,maintain reputations, win cus-tomers, contain a crisis, or findpartners and investors.

Gibbs & Soell brought together world and thoughtleaders, including Vice President Al Gore, for theSpain-U.S. Business Sustainability Conference in NewYork, which helped the Trade Commission of Spainheighten awareness of Spain’s leadership in energyand infrastructure.

Dukas Public RelationsContinued from page 39



H AGER SHARP

1090 Vermont Avenue, NWWashington, DC 20005202/842-3600Fax: 202/842-4032www.hagersharp.com

Garry Curtis, President and CEO

Founded in 1973 and based inWashington, D.C., Hager Sharpis an award-winning, independ-ent, employee-owned firm, witha broad range of experience ineducation, health, and publicsafety issues. The firm’sstrengths include: national pub-lic awareness campaigns andsocial marketing programs thatmake a difference in people’slives, partnerships that leverageour clients’ audience reach andengagement, media relations —from crisis management to tar-geting messages to just the right

audiences through media place-ments and multicultural out-reach, including partnershipdevelopment and media rela-t i o n s .

Clients include NationalInstitutes of Health, U.S.Department of Education, U.S.Department of HomelandS e c u r i t y, U.S. Department ofHealth and Human Services andthe Annie E. Casey Foundation.

H AWKINS I N T E R NAT I O NA L

PUBLIC RELAT I O N S

119 West 23rd Street, Suite 401New York, NY 10011212/255-6541www.hawkpr.com

Innovative, experienced andteeming with talent, HawkinsInternational is a boutique, results-oriented public relations firm spe-

cializing in global luxury travel,real estate, wellness and lifestyleclients. Located in the heart ofManhattan, with a satellite office inLos Angeles, we specialize in exe-cuting creative and strategicnational media relations cam-paigns for our clients. As theagency of record for severalrenowned upscale resorts, hotelsand spas, we are dedicated toapproaching public relations in aspirited and pro-active manner.Our team's collective passion fortravel, sound business practices,and attention to detail make for aninspired approach to achievingpositive results.

HORN GRO U P, I N C.

612 Howard Street, Suite 100San Francisco, CA 94105415/905-4000

55 Broad Street, 29th FloorNew York, NY 10004626/[email protected]

Sabrina Horn, President & CEOShannon Latta, Partner & EVPDee Anna McPherson, Partner

Horn Group is an award-win-ning digital communications firmspecializing in PR, social mediaand interactive services. T h eagency represents companies atevery stage of growth in enter-prise software and services, digi-tal media and consumer technolo-gy markets. Services includebrand and message development,creative and interactive design,social media strategy, public rela-tions, video production and webdevelopment. Horn Group wasranked a best-mid-sized agencythree years in a row inPRSourceCode’s annual surveyof reporters and the firm contin-ues to be noted as a Best Agencyto Work For in the H o l m e sReport. The company was found-ed in 1991 and is based in SanFrancisco and New York.

HUNTER PUBLICR E L AT I O N S

41 Madison AvenueNew York, NY 10010-2202212/679-6600 Fax: 212/679-6607 www.hunterpr.com

Grace Leong, Managing Partner

Combine unmatched creativ-ity and enthusiasm with strate-

gic counsel and outstandingmedia contacts and you haveHunter Public Relations, one ofthe most recognized mid-sizedfirms specializing in marketingcommunications.

The independently-ownedfirm handles all facets of strate-gic marketing public relationsfor national consumer brands.Revitalizing mature brands,creating buzz around new prod-ucts and building awarenessamong key influencer groupsare among the firm’s specificareas of award-winning expert-ise. The firm’s clients includesome of the most respectedcompanies in America includ-ing Hasbro, Diageo, Kellogg’s ,Kraft Foods, Campbell’s SoupC o m p a n y, E&J Gallo Wi n e r yand 3M.

I C R

450 Post Road EastWestport, CT 06880203/682-8200Fax: 203/[email protected]

Thomas M. Ryan, Co-CEO

Founded in 1998, ICR (for-merly Integrated CorporateRelations) has been redefiningtraditionally financial commu-nications practices, and in theprocess, has consistently beenamong the fastest growing com-munications firms in the coun-t r y. ICR’s model, a hybrid IR-PR approach, is driven by deep,capital-markets counsel provid-ed exclusively by a team of for-mer Wall Street professionals— senior sell-side analysts,portfolio managers and invest-ment bankers. These profes-sionals integrate with ICR’scorporate communicationsgroup to provide clients with ane ffective program that reachesmany business audiences. ICRbrings this same approach toDigital Media where it providesa broad suite of production andconsulting services.U l t i m a t e l y, ICR’s mission is topreserve and enhance the long-term equity value and corporatereputation of clients byenabling them to build a betterand broader understanding oftheir business among investorsand other key stakeholders.The firm services all marketsectors from offices across theU.S., Beijing and Shanghai.

On behalf of client Hasbro, Hunter PR led a 12-monthinternational PR campaign to create and launch thenew Monopoly Here and Now World Edition. The cen-terpiece of the campaign was a world-wide vote todetermine which cities would appear on the first-everworld-edition game board. The agency arranged forMr. Monopoly to join with the hosts of the CBS EarlyShow to unveil the final board and announce thatMontreal won the top spot.



JA R R A R DPHILLIPS CATE &H A N C O C K , I N C.

The Horse Barn at Maryland Farms 219 Ward Circle, Suite 3Brentwood, TN 37027615/254-0575Fax: 615/843-8431 [email protected]

Jarrard Phillips Cate & Hancockis a national healthcare publica ffairs firm that helps leaders ofhospitals and healthcare org a n i z a-tions navigate communicationsand political challenges duringtimes of significant change orextraordinary opportunity.Reputation and issue management,union and regulatory entangle-ments, mergers and acquisitionsand more. For more than a decadeour professionals have deliveredthe intensity, smarts and disciplineof winning political campaigns tothe healthcare arena.

JA S C U LCA /TERMAN A N DA S S O C I AT E S

730 N. Franklin Street, Suite 510Chicago, IL 60610312/337-7400 www.jtpr.com

Rick Jasculca, Chairman & CEOJim Terman, President & CFO

Jasculca / Terman andAssociates (JT) is an independ-ent public affairs and strategiccommunication and event man-agement firm. Founded in 1981,

J T serves corporate, not-for-profit and government clients inthe US and abroad. We have theskills and capacity to handlel a rge, complex assignments, yetwe’re nimble enough to take onmore narrowly targeted proj-ects. Clients rely on JT for thevariety of services needed tomount multi-faceted communi-cations campaigns. Explore ourWeb site at www. j t p r.com andlearn more about our firm andhow we can help you achieveyour business and policy goals.

Clients include A F L - C I O ,AT & T, BP, The Carter Center,Cool Globes, Exelon, IllinoisDepartment of Commerce andEconomic Opportunity, IllinoisHolocaust Museum andEducation Center, JoyceFoundation, Metropolitan Pierand Exposition A u t h o r i t y,Midwest Generation and Wo r l dWildlife Fund.

JB CUMBERLANDPUBLIC RELAT I O N S

135 West 27th Street, Tenth FloorNew York, NY 10001646/230-6900www.jbcumberlandpr.com

Joanna Cumberland, PresidentMarie Cacciato, Vice PresidentLori Jung, Media SpecialistDavid Montalvo, Head Exec,JBCPR Green

For JB Cumberland PublicRelations, it’s all about helpingour clients sell products andbuild brand.

In the world of PR compa-nies, it’s not about who has thefinest toys, the biggest clients oran abundance of office loca-tions, it’s about who has the

most creative, hardest working,most adaptive public relationsteam and the influential mediacontacts to cut through the clut-t e r.

With more than 25 years ofmarketing experience, an estab-lished appreciation for well-designed, high-quality productsand a clear understanding of themedia landscape, JBCPR prom-ises successful campaigns for itsclients.

Each JBCPR client deservesto have a campaign customizedto fit their objectives. T h eunique perspective of theagency is rooted in its aware-ness of and established relation-ships with the national andregional print, broadcast andWeb media.

In 2008, in response to mediademand for reliable and trust-worthy information on greenproducts and eco-living trendsJBCPR officially launchedJBCPR Green, a specialty divi-sion dedicated to supportingclient companies who are eitherfounded on a sustainable visionor are established brands mov-ing in a greener direction.

J M P R

5850 Canoga Ave., Suite 300Woodland Hills, CA 91367818/992-4353Jmolina@jmprpublicrelations.comwww.jmprpublicrelations.com

Joseph Molina, President

JMPR presents more than 30years of media relations, mar-

keting communications brand-ing agency that specializes inthe transportation and lifestyleindustries. Our expertise lies inour ability to garner the mostinfluential coverage for ourclients that directly aff e c t stheir image, business and cus-tomer base. Based in LosAngeles, our client range isvaried including those who arebased abroad (Bentley Motors,Bugatti Automobiles andDucati Motorcycles) to state-side companies (Airstream,Meguiars, Inc. and SPEEDNetwork). JMPR utilizes aproactive approach, along withbrand positioning to drive ourc l i e n t s ’ business goals forward.

K A P LOW

19 West 44th Street, Suite 601New York, NY 10036www.kaplowpr.com800/865-1205

Liz Kaplow, President and CEOEvan Jacobs, CFODavid Herrick, General Manager

Kaplow is an award-winningpublic relations firm, dedicatedfirst and foremost to cultivatingbrand identities and reputationsthat nurture happy, loyal con-sumers. Kaplow exists for a sin-gular reason: To emotionallyconnect our client’s brand storywith the consumers who matter.We create programs that put con-sumers first: We identify themedia, events and people thatinfluence them, and we ensure


The part n e rs at Ja rra rd Phillips Cate & Hancock , I n c.( f rom L to R): D avid Ja rra rd , P resident and CEO; M o l lyCate, Partner; Kevin Phillips, Partner; and AnneH a n c o ck , Pa rt n e r.

The JB Cumberland PR team gathers after hosting the( H ow) Can We Go Back to Tap? Drinking Wat e rSymposium & Press Conference, featuring a distin-guished panel of drinking water specialists andexperts. The event was attended by many of theregion’s most influential ‘green’ reporters.



the brand is front and center inthose places.

Our hallmark is creativity. Wearen’t worried about adhering totraditional boundaries betweencommunications disciplines.Consumers don’t spend timethinking about whether some-thing they read or see qualifies asa “promotion,” “media relations”or “advertising” and neither dowe. If we have a great communi-cations idea, we’ll share it withour client.

At Kaplow it all begins with aconversation and ends withresults that drive the bottom line.That’s been our passion for twodecades.

Kaplow’s creative digital strat-egy division, K:drive, continuesto play an integral role in programdevelopment and execution.K:drive pushes PR beyond theedges of traditional media tobuild word of mouth aboutbrands, fueling conversationswhere they occur. K:drive expert-ise includes viral and socialmedia campaigns, brand audits,blogging and blogger relations, aswell as digital media training andmeasurement services.

Clients include: Target Stores,CVS/pharmacy & CVS Beauty360, LeapFrog, SKYPE, eBay,Alberto Culver (Nexxus and St.Ives brands), Shiseido Cosmetics,Avon Timex Watches & TimexGroup, Weight Watchers, Netflix,CafePress, MyPublisher,Rowenta and More Magazine.

THE KOTC H E NG RO U P

270 Farmington Avenue, Suite 322Farmington, CT 06032860/676-2266

Fax: 860/[email protected]

Elizabeth Cowles, PresidentBarbara Carpenter, PaulaF i s c h e r, Senior A s s o c i a t e s

The Kotchen Group is a full-service PR firm with a focus inretail, lifestyle, home, crafts, non-profit and publishing and expertiseachieving national and regionalbroadcast and print placements inconsumer media.

Our goal is to be a genuine part-ner for each client and to accurate-ly represent who they are to theirt a rget demographic in order toachieve their PR goals. We main-tain a network of established con-tacts across lifestyle companies andmedia outlets that enables ourclients to benefit from creative part-nership opportunities and strongmedia placements. We provideproven results and have extensiveexperience in consumer and tradep u b l i c i t y, special events, productlaunches and retail promotions.

The team is made up of commu-nications professionals dedicated tomeeting the timely needs of clientsand media. Representing a varietyof lifestyle experts, TV hosts,authors and celebrity spokesper-sons, The Kotchen Group also hasa unique niche in national mediatour campaigns.

Clients: School NutritionAssociation, Hartford MarathonFoundation, Preventive MedicineC e n t e r, Deval Products’ S i m p l ySpray, “Mr. Gadget” SteveKruschen, Craig Karges,MommySavers.com and HCIB o o k s .

KWITTKEN &C O M PA N Y

360 Lexington Ave. 15th Flr.New York, NY 10017646/277-7111Fax: 646/658-0880

www.kwitco.com

Aaron Kwittken, CEOJason Schlossberg, President

Kwittken & Company is anelite, full-service public relationsand marketing agency that pro-vides clients with results extend-ing far beyond traditional PR.The agency is a multi-specialtyboutique, working within myriaddisciplines and industries. T h i sboundary-less approach makes us“The Intelligent CommunicationsAgency.”

We support many leadingbrands, such as Stryker, TowersPerrin, US News, The SharperImage and Liquidnet. Our prac-tice area expertise includes: cor-porate reputation management;consumer lifestyle & luxury mar-keting; executive communica-tions coaching; investor relations;and editorial services. Our indus-try expertise includes: consumerproducts, education, fashion,financial services, green energy,healthcare, licensing, media, non-profit, publishing and technology.

L A M B E RT,E DWA R D S & A S S O C I AT E S

171 Monroe Ave., Ste. 400Grand Rapids, MI 49503616/233-0500Fax: 616/233-0600www.lambert-edwards.com

“The PR Firm That Can Readan Income Statement.T M” Basedin Grand Rapids, Michigan —a stone’s throw from theChicago and Detroit markets— L E & A has assembled ateam of national agency, corpo-rate and Wall Street veteranswith proven expertise in deliv-ering tangible, winning results.Our specialties and client rosterspan consumer products, spe-cialty retail and nationalchains, food & beverage, healthcare, business services, manu-facturing, technology, andfaith-based products and serv-ices. With three Silver A n v i l sin the last three years, Lambert,Edwards & Associates hasearned its spot among theM i d w e s t ’s leading agencies. Atop-100 PR firm and top-25 infinancial communications andinvestor relations nationally,L E & A has posted nine straightyears of growth and boasts aroster of 80 clients in 19 statesand five countries.

LANDIS C O M M U N I C ATIONS

1388 Sutter St., Suite 901San Francisco, CA 94109415/561-0888Fax: 415/[email protected]

David Landis, President/CEO

Called “the Bay A r e a ’s con-sumer PR experts,” LCI is a mid-sized, award-winning communica-tions agency based in SanFrancisco. LCI is a member ofPublic Relations Global Network,with 40 affiliate agencies world-wide. LCI services national andregional clients in the consumer,nonprofit, financial services, greentech and consumer technology cat-egories. Clients include EmiratesAirline, Port of San Francisco,MetLife, Whole Foods Market,D e Vry University, CaliforniaAcademy of Sciences, Old Navy,NBC Universal, Hilton Hotels,Stanford, Ti ffany & Co., Sony,Cold Stone Creamery, SF Ballet,Xerox and Match.com. LCI off e r snumerous services, including pub-lic, community and media rela-tions, messaging, media trainingand more.

LANE PR

905 SW 16th Ave.Portland, OR 97205503/221-0480Fax: 503/[email protected]

Wendy Lane, PresidentEve Callahan, Vice PresidentAmy Paterson, Vice PresidentKristen Siefkin, Vice PresidentVicki Ruse, Controller

LANE PR, a premier public rela-tions company, employs smart andentrepreneurial minds focused ongrowing and adding value toc l i e n t s ’ business. LANE PR pridesitself as a team of media relationsspecialists serving clients in thec o n s u m e r, financial services, tech-n o l o g y, real estate and non-profitindustries for more than 18 years.The agency has been recognized byPR We e k as “Boutique Agency ofthe Ye a r. ”

LANE PR is all about businesssuccess. Our clients’, that is. Weunderstand what’s compelling


The Landis Communications Inc. team.

KaplowContinued from page 43



M A KOVSKY +C O M PA N Y

16 East 34th StreetNew York, NY 10016212/[email protected]

Ken Makovsky, President & CEO

Makovsky + Company, founded30 years ago, has become one of then a t i o n ’s leading independent globalpublic relations and investor rela-tions consultancies by adhering toits original vision: specialization inkey areas is the best way to buildreputation, sales and fair valuationfor the client. Our competitive edgeis reflected in our brand energy line:“The Power of SpecializedT h i n k i n g . ”

M a k o v s k y ’s specialties includefinancial and professional services,health, technology and businessservices, investor relations, brand-ing and interactive, and sustainabil-i t y. Headquartered in New Yo r k ,Makovsky has agency partners inmore than 25 countries and in 34U.S. cities through IPREX, the thirdl a rgest worldwide corporation ofindependent agencies, of which it isa founder.

M ATTER C O M M U N I C AT I O N S

50 Water StreetMill #3, The TanneryNewburyport, MA 01950978/499-9250www.matternow.com

Scott Signore, Principal & CEOGene Hunt, Principal & CMO

Patty Barry, Principal

Matter Communications is afull service public relationsagency, specializing in consumerand high-technology markets. Wework with clients across the U.S.and Europe to deliver creativeand effective public relations pro-grams that generate business.Matter’s results focused PR serv-ices include company/productlaunches, product reviews, ana-lyst and media relations, crisiscommunications and thoughtleadership campaigns. Matter isheadquartered north of Boston inNewburyport, MA, and operatesgrowing offices in Providence, RIand San Francisco, CA. Clientsinclude: ATG, APC, CVS/phar-m a c y, Lexar and Ve r i z o nWireless. For more information,please visit www.matternow.com.

M BOOTH &A S S O C I AT E S

300 Park Ave. SouthNew York, NY 10010212/481-7000Fax: 212/481-9440www.mbooth.com

Margaret Booth, President

M Booth & Associates is thecommunications agency of choicethat champions power brands.Clients rely on us for our brandinsight, for our highly creativebrand-building programs that matchbusiness strategy, for our seniorcounsel and experience across prac-tice areas, and for our global reachvia affiliate agencies in marketsw o r l d w i d e .

We offer strategic services in pub-lic relations planning and program-

ming, marketing communications,influencer outreach, online mediaand social media, media relations,special events and promotions,industry relations, corporate and cri-sis communications, and W O Mmarketing - all designed and struc-tured to strengthen brands and buildcore customer trust.

This year, the agency launchedthree new practices: First Wo r dDigital, a portfolio of customizedservices to leverage emerging onlinemedia and spur meaningful branddialogue with consumers and influ-encers; Better For You, brandinsight, expertise and bundled serv-ices to help brands tap acceleratingconsumer demand for products thatenhance health and well-being; andWine & Spirits, a practice that pro-motes luxury brands and links themwith lifestyle experiences.

Clients include: A e r o s o l e s ,American Express, Association ofJunior Leagues International,Branding Greenland, CSC, DonnaKaran Intimates, Frommer’s, ISI,J C P e n n e y, Kijiji (eBay),Maidenform, MGM Mirage, MyrtleBeach Area Chamber of Commerce,National Pasta Assn., New Wo r l dPasta (Ronzoni), Proximo, RedDoor Spas, Remy Cointreau, USAInc., The Wharton School of theUniversity of Pennsylvania,Travelzoo, U.S. Vi rgin IslandsDepartment of Tourism, Unilever.

PADILLA SPEERB E A R D S L E Y

Founding Partner of WorldcomPublic Relations Group1101 West River Pkwy.Minneapolis, MN 55415612/455-1700Fax: 612/455-1060www.psbpr.com

950 Third Ave., Suite 1600New York, NY 10022212/752-8338Fax: 212/752-6082

Michael Greece, S r. VP & Mng. Dir.Lynn Casey, Chair & CEOMarian Briggs, Tom Jollie, K a t h yB u r n h a m, Matt Kucharski, S r. VPsMalkie Bernheim, Al Galgano,Paul Omodt, Greg Smith, JanetS t a c e y, V P sTim Briggs, CFO

Rated highly by our clients for thelevel of service we provide, PadillaSpeer Beardsley is known for expe-rienced, strategic counsel built on aresearch-based planning methodolo-g y, Communicating for A c t i o nS M. Wehave 115 employee-owners withexpertise in investor/corporate rela-

tions, marketing communications,crisis/critical issues management,social media, graphic and interactivedesign, communications researchand brand-building. Founding mem-b e r, Worldcom Public RelationsGroup. Member, LuminC o l l a b o r a t i v e .

Clients include: Arctic Cat,B A S F, Beam Global Spirits & Wi n e ,Coppertone, Cub Foods, Elsevier,Ernst & Young, General Mills,Genesys Telecommunications, Gfk,H.B. Fuller, JLG, Mayo Clinics,Metropolitan Airports Commission,Oshkosh Corp., RockwellAutomation, Tennant, To r o ,Transamerica RetirementManagement, UnitedHealthcare,Va l s p a r, Vital Images.

PAUL W E RT HA S S O C I AT E S

10 North High Street, Suite 300Columbus, Ohio 43215614/224-8114 Fax: 614/[email protected]

Sandra W. Harbrecht, CEOKaren Twinem, Executive VP

Founded in 1963, Paul We r t hAssociates is an award-winningintegrated communications firmwith core strengths in public rela-tions, advertising, public aff a i r s ,market research and digital commu-nications. Our creative, results-focused communications buildbrands, enhance reputations, shapepolicy and drive sales for leadingregional and national businesses,n o t - f o r-profit organizations andpublic agencies. We r t h ’s exceptionalsenior consultants combine provenresearch, media relations, advertis-ing and marketing strategies withcutting-edge digital and socialmedia programs to help clientsengage target audiences and achievebusiness goals. We offer deep expe-rience in consumer, business-to-business and public-sector commu-nications in education, health care,food and beverage, financial andprofessional services, energ y, envi-ronment, economic development,technology and numerous otherindustries.

P E P P E RC O M

470 Park Ave. South, 5th FloorNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Edward Moed,

Pep p e rcom Co-fo u n d e rs and Managing Dire c t o rs Ed Moedand Steve Cody help their cl i e n t , the Te e n age MutantNinja Tu rtles (Mirage Studios), k i ck off the bra n d ’s 25thA n n ive rs a ry “Shell-eb rat i o n ” f rom Pep p e rc o m ’s New Yo rkCity off i c e. The iconic heroes visited New Yo rk City land-m a rks wh e re they interacted with fans befo re making anap p e a rance at the New Yo rk Comic Con.



Managing Partners

Peppercom, founded in 1995,has 81 employees in New Yo r k ,San Francisco and London.Peppercom is a mid-sized com-munications agency that spe-cializes in developing strategicand creative PR programs for avariety of F o rt u n e 500, mid-sized and small companies. Inaddition to PR campaigns,services include a positioningprogram to differentiate aclient from its competitive set,a crisis management programcalled CrisisRx, Pain-BasedSelling, to identify the gapbetween what client salesforces think customers arethinking and what they actuallyare, and innovative ways toleverage existing partnershipsor develop new ones.P e p p e r c o m ’s PepperDigitalprogram effectively integratestraditional public relationsactivities with emerging digitalinitiatives. Peppercommotions,the firm’s special events andsponsorships division, helpsmajor corporations maximizetheir sponsorships. A n d ,P e p p e r c o m ’s GreenPepperdivision helps traditional andrenewable energy companiesengage with the environmentalcommunity and develop keycommunication strategies.Peppercom has also introduceda licensing division, Brand2Squared, to help generate newrevenue streams for clients.Clients include W h i r l p o o lbrand, Maytag, A m a n a ,Yahoo!, Ricoh A m e r i c a sCorporation, Steelcase, andValspar among many others.

P E R I T U S

200 South Fifth St., Suite 503NLouisville, KY 40202Phone: 502/585-3919Fax: 502/[email protected]

Timothy Mulloy, CEORobert Gunnell, Sr. PartnerMark Mulloy, Sr. PartnerGary Gerdemann, VP of AccountServices, Partner

Peritus is a national, full-service firm specializing inpublic affairs, public relations,equine marketing and creativeservices. Founded in 1998,Peritus serves clients in 31

states and has offices in fivecities. The firm operates withh i g h - i n t e n s i t y, a fighting spiritand a focus on winning — a napproach that has great appealto clients. Peritus employs a tal-ented group of professionals,including lawyers, reporters,political consultants, lobbyistsand veteran public relationsp r o s .

Notable clients include:Almost Family, A r y s t aLifescience North America, FordMotor Company, Pfizer,Pharmaceutical Research andM a n u f a c t u r e r s ’ A s s o c i a t i o n ,Tennessee Propane GasAssociation and the University ofLouisville.

P E R RY C O M M U N I C AT I O N S

G RO U P, I N C..925 L St., #1200Sacramento, CA 95814916/658-0144916/658-0155www.perrycom.com

Kassy Perry, President, CEOCynthia Moore, Exec. VP

Perry CommunicationsGroup, “Defining To m o r r o w ’sIssues To d a yS M,” is rankedamong the top firms specializ-ing in health care PR byO ’ D w y e r’s .

Perry CommunicationsGroup is an independent, full-service public relations andpublic affairs firm specializingin issues management, mediarelations and coalition building.

Kassy Perry and her awardwinning team have had a pro-found impact on society andtheir clients’ bottom line ... withnationally recognized cam-paigns tackling pressing issuesfacing society includingMedicare, land use, publichealth, housing, the environ-ment, access to prescriptionmedicines, cancer and mentalh e a l t h .

Call us today. See what wecan do for you.

Clients include A m y l i nPharmaceuticals, Inc., CaliforniaState Parks Foundation, ColonCancer Alliance, Lilly USA,LLC, Governor’s Council onPhysical Fitness and Sports,HearingMed Inc., PharmaceuticalResearch & Manufacturers ofAmerica and REACH A i rMedical Services.

PIERSON GRANTPUBLIC RELAT I O N S

6301 NW 5th Way, Suite 2600Fort Lauderdale, FL 33309954/776-1999Fax: 954/[email protected]

Maria Pierson, CEOJane Grant, President

Pierson Grant is a full-serv-ice firm specializing in public-ity and media relations, socialmedia and SEO, marketingcommunications, public aff a i r sand community relations. A l lservices also are provided inSpanish. Delivering highlypersonalized service, one com-pany principal takes the leadon each account in this 15-per-son agency. The firm repre-sents clients nationwide andregionally in the restaurant,h o s p i t a l i t y, real estate, arts,education, consumer product,financial and healthcare indus-tries.

Clients include InternationalDairy Queen, Benihana,M o r t o n ’s, Children of A m e r i c a ,Sunbeam Properties, BrowardCenter for the Performing A r t sand WMF A m e r i c a s .

PUBLIC C O M M U N I C AT I O N S

I N C.

Worldcom Public Relations GroupPartner35 E. Wacker Dr.Chicago, IL 60601312/558-1770Fax: 312/[email protected]

Public Communications Inc.(PCI) is widely recognized forproviding measurable, results-oriented services, consistentlyranking among the largest inde-pendent public relations org a n i-zations in the United States.

With just under 50 communi-cations professionals, PCI isl a rge enough to provide all theservices a large national clientmight require, yet small enoughthat an owner or vice presidentstays directly involved in eachp r o g r a m .

PCI serves an eclectic andloyal client base, (10 and 20-

year relationships are common)with a concentration of busi-ness in healthcare, conserva-tion, education, culture/enter-tainment and “all thingsChicago”. PCI principals andsenior staff provide strategiccounsel and issues/crisis man-agement for corporate and non-profit clients.

A certified Wo m e n ’sBusiness Enterprise, PCI is afounding partner of theWorldcom Public RelationsGroup, the world’s largest net-work of independently ownedf i r m s .

Q O RVIS C O M M U N I C ATIONS

1201 Connecticut Ave., N.W., #500Washington, DC 20036202/496-1000Fax: 202/[email protected]

Michael Petruzzello, Doug Poretz,Esther Smith, Karen Va h o u n, D o nG o l d b e r g,Kelley McCormick,Maura Corbett, Rich Masters, S t a nC o l l e n d e r, Michael Quint, P a r t n e r s

There are now countless waysto get your message across —blogs, podcasts, advertising,video, traditional media, brandedcontent and more. This gives youoptions and flexibility, but alsocreates clutter. In this media envi-ronment, Qorvis will ensure yourmessage is heard. Qorvis off e r severy available communicationstool and the experience to chooseand use the right ones — w h e t h e ryou require a traditional approach,a new media campaign or a mix-ture of new and old. Our fully-integrated capabilities, combinedwith hand-on senior leadership,allow us to provide the best of bigand small — the reach andresources of a large agency and thequality customer attention of aboutique firm.

Clients: AAMCO, A d o b e ,Afilias, Allied Capital, A m e r i c a nCable Association, The A m e r i c a nInstitute of Certified PublicAccountants, Amazon.com, BeamGlobal Spirits & Wine, Inc.,Chamber of Commerce A m e r i c a n sfor Transportation Mobility,Consumer Electronics A s s o c i a t i o n ,Cisco Systems, CURRENT G r o u p ,Digital Media A s s o c i a t i o n ,DynCorp, Earth ConservationCorps, Eaton Vance, Federal HomeLoan Bank of San Francisco, Feeva,Feld Entertainment, Financial




Services Roundtable, Horatio A l g e rAssociation, Keep A m e r i c aBeautiful, Kennedy KriegerInstitute, Managed FundsAssociation, NelNet, NationalItalian American Foundation,OBJECTVIDEO, T h ePharmaceutical Research andManufacturers of A m e r i c a(PhRMA), Pratt & W h i t n e y, T h eRoyal Embassy of Saudi A r a b i a ,Smithsonian Latino Center, Societyfor Human Resource Management,The Sugar Association, Vi rg i n i aL o t t e r y.

QUINN & C O.

520 8th Avenue, 21st Flr.New York, NY 10018212/868-1900www.quinnandco.com

Florence Quinn, PresidentCarla Caccavale Reynolds,P a r t n e r, Tr a v e lSuzanne Billet, P a r t n e r, Real EstateJohn Frazier, Executive Vi c ePresident, TravelDanielle Pagano, Vice President,Food, Wine + Spirits

Quinn & Co. is an award-winningPR firm that has made its mark intravel, real estate and food, wine +spirits. We produce results-orientedwork that is both strategic and cre-ative; and, we seamlessly integrateall communications channels: print,broadcast, digital and direct-to-con-sumer social networking.

Quinn & Co.’s innovative initia-tives are recognized globally. Ourunique approach has resulted in a

number of industry "firsts" andearned us hundreds of awards;including two HSMAI Adrian Bestof Show awards for best travel PRcampaign of the year, worldwide.

We have many compelling suc-cess stories: We invented Martinion the Rock, the $10,000 martini atThe Algonquin Hotel that was cov-ered by over 400 broadcast seg-ments, including Letterman, Regis& Kelly and Good MorningAmerica. We also created an entire-ly new niche product, T h eProcreation Vacation, for StarwoodCaribbean. Most recently, Quinn& Co. handled the communicationsroll-out of Tourism Queensland’sworldwide viral rave, the “Best Jobin the World” campaign.

RBB PUBLIC R E L AT I O N S

355 Alhambra Circle, Suite 800Miami, FL 3 3 1 3 43 0 5 / 4 4 8 - 7 4 5 0w w w. r b b p r. c o m

336 W 37th St., Suite 840New York, NY 1 0 0 1 82 1 2 / 9 3 9 - 7 2 6 5

Christine Barney, CEO &Managing Partner Lisa Ross, P r e s i d e n tTina Elmowitz, Executive VP

With offices in New York andMiami, rbb Public Relations is afull-service firm specializing inmedia relations, corporate commu-nications, product introductions/marketing PR, interactive/digitalmedia and crisis management. Wi t hexpertise in sports/entertainment,professional services, food/bever-age, healthcare, fashion/lifestyle,travel/leisure and energ y, rbb gives

both its F o rt u n e 500 clients andentrepreneurial ventures counseland results on par with the larg e s tnational firms, but with the individ-ual attention available only througha boutique agency.

In 2008, rbb was proud to ben a m e d P RWeek m a g a z i n e ' s"Agency of the Ye a r," after repeat-ing as winner in the "Small A g e n c yof the Year" category. A d d i t i o n a lrecognition of the firm's outstand-ing achievements in the past yearinclude three Silver Anvils from thePublic Relations Society ofAmerica, an Iron Sabre from theHolmes Report for its “EmployeeDriven Workplace,” and beingnamed as one of 30 national final-ists in the Wall Street Journal'sWinning Workplaces competitionfor the second year in a row. T h e s eaccolades sit proudly beside thefirm's other major industry awards— Platinum PR, Gold SABRE,Bronze Anvil, and more.

rbb's current client rosterincludes Homewood Suites byHilton, AMResorts, the FloridaMarlins, Florida Power and LightC o m p a n y, Ringling Bros. andBarnum & Bailey Circus and oth-ers. Explore how rbb's employee-driven workplace results in extraor-dinary client satisfaction and resultsat www. r b b p r. c o m .

RF | B I N D E R

950 Third Avenue, 7th FloorNew York, NY 10022212/994-7600www.rfbinder.com

Amy Binder, CEOFrank Walton, PresidentGeorge Drucker, CMO

RF|Binder provides counsel andservices in corporate communica-tions, brand building, capital mar-

kets communications, and issuesmanagement. We apply a research-based approach, creativity, and sus-tained, personal relationships withnetworks of influencers. Our teamhas strengths in financial services,food and beverage, energy and theenvironment, education, issuesmanagement, and investor rela-tions. Our management team bringsdiverse perspectives from business,media, and academia to addressingclient issues. The senior staff staysactively involved with the day-to-day service of every client relation-ship. We form our teams around ourc l i e n t s ’ needs, bringing in profes-sionals with the right expertise tomeet the communications chal-l e n g e s .

Our clients include A m e r i p r i s e ,Bank of America, Cargill, CottonInc., Dunkin’ Brands, Fiserv,McGraw-Hill, New Yo r kU n i v e r s i t y, Repsol, Robert Bosch,and Staples.

RLF C O M M U N I C AT I O N S

301 N. Elm Street, Suite102Greensboro, NC 27401336/553-1800www.rlfcommunications.com

Monty Hagler, APR, PresidentMary Leigh Wa l l a c e, Vice PresidentRon Irons, Creative Director

From F o rt u n e 500 companies tocutting-edge start ups, RLFCommunications works withclients that are leaders in theirindustries, or seeking to becomeleaders. We draw on a wide range ofdisciplines, including advertising,public relations, social media andonline marketing, to create national


Quinn & Co. launched Tourism Queensland’s viral suc-cess, the Best Job in the World campaign.

RLF Commu n i c ations Vice President Mary LeighWallace, with President Monty Hagle.

Qorvis CommunicationsContinued from page 49



campaigns that engage key audi-ences and achieve business objec-tives. We are proactive and persist-ent, but not pushy, in providingcounsel, ideas, strategy and tacticalexecution. Our experience spans awide range of industry sectors, withparticular depth in financial servic-es, health care, real estate, technolo-gy and home furnishings.

ROGERS & C OWA N

Pacific Design Center8687 Melrose Ave., 7th Flr.Los Angeles, CA 90069310/854-8117Fax: 310/[email protected]

Tom Tardio, CEO

Rogers & Cowan designs andimplements marketing/PR cam-paigns that build connectionsbetween brands and consumersthrough entertainment, sports andlifestyle influences. As the world-wide leader in entertainment mar-keting, the firm creates integratedmarketing campaigns that blendmedia relations, influential seeding,branded entertainment and productplacement strategies to enhance orrevitalize brand image, increasebrand awareness and raise con-sumer recognition levels.

The agency specializes in off e r-ing companies in the consumergoods, technology, video game,fashion, beauty, travel, automotiveand publishing industries a unique

approach to connecting its productswith high-profile sports and enter-tainment brands and events that res-onate with a specific target audi-e n c e .

Strategies may include outreachto the influential Hollywood com-munity by seeding product at high-profile entertainment events, plac-ing products in high-visibility filmsand television programs, develop-ing branded entertainment integra-tions with entertainment propertiesor leveraging a celebrity associationinto a marketing campaign.

Experts in "managing the inter-sections" of entertainment, technol-ogy and consumer marketing, theagency assists technology and digi-tal media companies in buildingstrategic alliances with the enter-tainment community and position-ing clients as vital partners.

Clients include: A c t i v i s i o n ,American Red Cross, BMW,Bombay Sapphire, Children'sMiracle Network, Chow. c o m ,Coca-Cola, Diageo, DiscoveryChannel, Gibson MusicalInstruments, GO3,GlaxoSmithKline, GRAMMYAwards, Helio, Honda Civic To u r,id Software, IMAX, Islands of theBahamas, Microsoft, NASCAR,NHL, Pastry, Ray-Bay/LuxotticaGroup, Thomas Nelson Publishers,Z u n e .

ROSICA STRATEGIC PUBLIC RELAT I O N S

95 Rt. 17 SouthParamus, NJ201/843-5600Fax: 201/843-5681www.rosica.comwww.theauthenticbrand.com

Chris Rosica, CEO

Established in 1980, RosicaStrategic Public Relations is anational consumer and business-to-business public relations and mar-keting firm. With its proprietarySales Smart PRS M methodology andstrategic planning, the agency takescampaigns beyond the ordinary andinto iconic branding. Rosica’s serv-ices include media relations,Internet marketing (i.e. socialmedia, blogging, search engineoptimization and online reputationmanagement), creative mediaevents, cause-related marketing,media training and new productintroductions. Clients include,Boys & Girls Clubs of NJ, CircaHealthcare, DV Creations, NewarkPublic Safety, Pfizer, ProfessionalDisposables Int’l (PDI), Radial Bat,Spencer Hall, Songbird Hearing

Inc., Telebrands, Tristar Products,Uncle Wa l l y ’s Muffin Company.

R/P MARKETINGPUBLIC RELAT I O N S

1500 Timberwolf DriveHolland, OH 43528419/241-2221www.r-p.com

Martha Vetter, PresidentLaila Waggoner, Partner/ChiefStrategy OfficerStan Massey, Partner/Exec VPStrategic Planning

For 16 years, R/P M a r k e t i n gPublic Relations has been assistingclients that specialize in healthcare,building products and The Arts. Ourall-encompassing “marketing pub-lic relations” philosophy (StartingC o n v e r s a t i o n s®) seamlessly meldsall aspects of public relations to cre-ate a single, consistent, coordinatedvoice for our clients. Our teamincludes a rare combination of pro-fessionals experienced in both pub-lic relations and advertising, and ourclient experience runs the gamutfrom highly effective advertising topublic relations campaigns recog-nized with the Public RelationsSociety of A m e r i c a ’s highest hon-o r s .

Our work has been recognizedregionally and nationally andclients include the Vinyl SidingInstitute, Mercy Health Partners,Borders Books, The Smithsonianand the Exploratorium.

RUDER FINN, I N C.

301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com

David Finn, ChairmanKathy Bloomgarden & Peter Finn,C o - C E O s

Ruder Finn is an independent PRagency employing over 516 profes-sionals. Practice areas under thecore business categories of Health& Wellness, Corporate & PublicTrust Global Connectivity and Life+ Style, include: healthcare, tech-n o l o g y, corporate strategy andbranding, consumer marketing,public affairs as well as cultural andsocial issues.

Clients include: Audi, Citibank,Alliance Data Systems, Sony, NEC,Jamaica Tourism Board, Air France,Embassy Suites, Ta rget, The NorthFace, Perdue Chicken, Johnson &Johnson, Novartis, Pfizer, ScheringPlough, IEEE and The Museum of

Modern Art. O ffices are located in New Yo r k ,

Chicago, Los Angeles, SanFrancisco, Washington, DC,London, Paris, Jerusalem, Beijing,Hong Kong, Guangzhou, Shanghai,and Singapore. Ruder Finn hasa ffiliate agencies in major cities inthe US, Europe, Latin America andAsia-Pacific.

S C H WA RTZ C O M M U N I C AT I O N S

230 Third Ave.Waltham, MA 02451781/684-0770Fax: 781/684-6500www.schwartz-pr.com

Steve Schwartz, CEO & Co-FounderPaula Mae Schwartz, C h i e fPeople Officer & Co-FounderBryan Scanlon, PresidentAri Milstein, CFO & COO

Founded in 1990 by the husband-and-wife team of Steve and PaulaMae Schwartz, SchwartzCommunications today is the sec-o n d - l a rgest independent public rela-tions agency specializing in tech-nology and healthcare. The A g e n c yservices more than 200 clients fromits Boston, London, San Franciscoand Stockholm offices. In 2008,Schwartz was named one of the topagencies for reliability and overallrecognition of editorial needs in asurvey of 800 journalists.

Schwartz provides clients a fullspectrum of services, including PRplanning and strategy, media rela-tions, analyst relations, governmentrelations, search marketing andsocial media and blogger relations.Schwartz helps companies in awide array of technology andhealthcare markets, includingcleantech, software, security, We b2.0, medical devices and healthcareI T, achieve their business goalsthrough creative, measurable andaggressive PR campaigns.

SHIFT C O M M U N I C AT I O N S

20 Guest St., Suite 200Brighton, MA 02135617/779-1800Fax: 415/[email protected]

S H I F T Communications is anaward-winning, privately-heldnational public relations firmthat has represented some of thebest-known enterprise and con-

RLF CommunicationsContinued from page 50

Chris Ro s i c a , C E O,Rosica Strategic PR andauthor of “The AuthenticBrand: How Today’s TopE n t rep re n e u rs Connectwith Customers.”


Pr o f i l e s o f To p Independent PR F i r m ssumer technology brands,including Akamai, CanadianClub, Quantum, RealNetworks,Yelp, Johnson & Johnson andH&R Block. SHIFT p i o n e e r e dthe world's first Social MediaNews Release and Social MediaNewsroom, changing PR forev-e r. SHIFT C o m m u n i c a t i o n s '100+ employees are located inthe Boston, San Francisco andNew York metros. For moreinformation on SHIFT's high-tech public relations, consumerpublic relations and contentmarketing programs, visitw w w. s h i f t c o m m . c o m .

S PA R K P R

2 Bryant St., #100San Francisco, CA 94105415/962-8200Fax: 415/[email protected]

Sparkpr is celebrating 10 years asa top independent PR agency withclients ranging from stealth startupsto global public companies. Ourservices are designed to help clientsachieve their business goals throughstrategic communications, mediarelations and social media cam-paigns. We are known for ground-breaking programs with Tw i t t e r,blogs, and video. Our industryexpertise spans consumer goods,social networking, gaming, mobile,G r e e n Tech, VC and enterprise soft-ware. Clients include divisions ofBarclays, Hutchison W h a m p o a ,Microsoft, IAC, EA, SonyEntertainment of America, Vi rg i nand Fox Interactive. Sparkpr isheadquartered in San Franciscowith offices in London, NY a n dCape To w n .

S P E C T RU M

2000 K St., N.W., 2nd FloorWashington, DC 20006202/955-6222k m c c o l l u m @ s p e c t r u m s c i e n c e . c o mwww.spectrumscience.com

44 W. 28th StNew York, NY 10001646/794-4230

Kara McCollum, Senior VP

Spectrum is a full-service com-munications agency that specializesin science and health. Founded in1996, Spectrum brings over adecade of outstanding results inmedia and public relations, publica ffairs, advocacy and regulatorya ffairs, branding, research, and dig-

ital communications. Our team ofscience, health and communica-tions experts works in collaborationto help ensure our clients’ s u c c e s s .

Spectrum conducts programs ona regional, national and internation-al scale and is the US partner andchair of GLOBALHealthPR, thew o r l d ’s largest organization of inde-pendent health care public relationsf i r m s .

Clients include: Procter &Gamble, Covidien, Eisai, KingPharmaceuticals and the KennedyKrieger Institute.

TEXT 100

352 Park Avenue South, 7th Flr.New York, NY 10010212/529-4600www.text100.com

Aedhmar Hynes, CEO

Text 100 is a global public rela-tions consultancy especially tunedto support companies that use tech-nology for competitive advantage.Built organically from the groundup, Text 100 is a "global boutique"that uniquely offers the dedicationof local agencies and the reach of aglobal firm. With award-winningpractices covering all public rela-tions disciplines, Text 100 repre-sents leading brands in 31 off i c e saround the world.

Clients include blue chip compa-nies such as Cisco, Fujifilm, IBM,M T V, Lenovo and Xerox, andsmaller or emerging leaders such asGeneral Devices & Te c h n o l o g i e s ,Mathworks and MindJet. Text 100is at the leading edge of applyinge m e rging media technologies andpublic relations techniques, includ-ing pioneering the use of socialmedia to reach stakeholders thoughprograms that are authentic, supportbusiness goals and are fully inte-grated with traditional media.

T R A N S M E D I AG RO U P

240 W. Palmetto Park Rd., Ste. 300Boca Raton, FL 33432561/750-9800 x211Fax: 561/750-4660www.transmediagroup.com

Thomas J. Madden, Chairman &C E O

TransMedia Group is an award-winning, bi-lingual PR firm servingclients worldwide from its head-quarters in Boca Raton, Florida.Established in 1981, the firm’s tal-ented, highly-experienced staff

keep a broad-range of clients posi-tively in the news, providing themwith international publicity, crisismanagement, media training, prod-uct introductions, branding, finan-cial PR.

TransMedia made several prod-ucts of Rexall Sundown the #1 sell-ing nutritional supplements, prima-rily through publicity. Tr a n s M e d i aGroup has received numerousawards, including a Bronze A n v i lfrom PRSA for a Public ServiceCampaign for The City of NewYo r k .

Tr a n s M e d i a ’s founder, T h o m a sJ. Madden, is a former #2-rankedexecutive at NBC, PR Director atABC, reporter for The PhiladelphiaI n q u i re r, author of “Spin Man” ando t her books and articles on PR.F i r m ’s President Glen Calder wasa producer on Geraldo RiveraS h o w, American Journal a ndInside Edition.

TREVELINO /KELLER COMMS.

G RO U P

949 W. Marietta Street, Suite X-106Atlanta, GA 30318404/214-0722Fax: 404/[email protected] www.pr-speak.com (Agency Blog)w w w.prstarbase.com (Agency NingRecruitment Network).

Dean Trevelino, Genna Keller,Principals

Trevelino/Keller is an A t l a n t a -based national boutique public rela-tions firm with a presence in SouthCarolina, focused on public rela-tions, social media and brand com-

munications. It’s a founding mem-ber of the Atlas Alliance, a consor-tium of like-minded boutique firmsbringing cultural, geographic andspecialized services to its clientbase, domestically and internation-a l l y. Trevelino/Keller founded theStart-Up Council in 2006 as a part-nership of professional servicefirms serving early stage technolo-gy and internet-based companies.In 2007, it launched Social Status,its proprietary platform for manag-ing social media programs utilizingWeb 2.0 technologies. The firm’sfood and beverage concentrationincludes eight regional and nationalconcepts. Some of the firm’s clientsinclude Planet Smoothie, Shane’sRib Shack, einvite.com, MarketingMine and Delta Community CreditU n i o n .

THE VA N D I V E RG RO U P

510 Maryville Centre Dr., Suite 320St. Louis, MO 63141314/[email protected]/vandivergroup

“Building brands, reputationsand relationships” The Va n d i v e rGroup, Inc. is a full-service, awardwinning strategic communicationsfirm helping clients strategize, visu-alize, articulate and navigate com-munications issues by providing,reputation and image management,services that support and furthers u s t a i n a b i l i t y, social media andword of mouth marketing, creativeand web design, branding, marketresearch, and executive/employeetraining.


The Vandiver Group’s Executive Lead Team, (L to R),Donna Vandiver, President and CEO, Kelly Ferrara,EVP and Amy Crump, CFO.

Our global clients are from avariety of industries includingF o rt u n e 500 corporations, not-f o r-profits and government agen-cies. Founded in 1993, TVG isone of the largest independentlyowned public relations firms inthe State. We have four T V Gsatellite offices and 60 PinnacleWorldwide off i c e s .

WAG G E N E RE D S T ROM

WO R L DW I D E

225 108th Ave., N.E., Suite 700Bellevue, WA 98004425/638-7000Fax: 425/[email protected]

Waggener Edstrom Wo r l d w i d e(WE) is a global, integratedcommunications agency. Formore than 25 years, the inde-pendently owned firm has devel-oped strategic communicationsprograms for innovative andworld-changing clients, workingto influence markets, inspire

people and improve lives. W E ’sc h a rge is to help our clients driveinfluence and conversationthrough digital and creativeengagement for all campaigne l e m e n t s .

Headquartered in Seattle, W Ehas more than 800 employees in16 offices around the world, andits Global Alliance programexpands its reach to 13 additionalinternational markets. WE off e r ssix global practices: ConsumerMarketing, CorporateCommunications, Environment,Healthcare, Public A ffairs andTe c h n o l o g y.

WALEK &A S S O C I AT E S

317 Madison Avenue, Suite 2300New York, NY 10017212/889-4113Fax: 212/889-7174www.walek.com

Walek & Associates is one ofl a rgest and fastest-growing inde-pendent financial and corporatepublic relations firms. Wi t ho ffices in New York and HongKong, Walek specializes in pub-lic relations and investor rela-tions in capital markets, tradi-tional and alternative asset man-agement, professional and finan-cial services, information andfinancial technology, and publiccompanies in all sectors. Frombuilding visibility and brands tofinancial transactions, productand service launches, and man-aging crises, Walek deliversaward-winning results that helpclients build business.

WEISSCOMM PA RT N E R S

60 Francisco StreetSan Francisco, CA 9 4 1 3 34 1 5 / 3 6 2 - 5 0 1 8w w w. w c p g l o b a l . c o m

Jim Weiss, Chairman & CEODiane We i s e r, President & COOTony Esposito, C F OJennifer Gottlieb, Managing Dir., NYAngela Gillespie, Managing Dir., SFNigel Breakwell, Managing Dir. ,L o n d o nPaul Laland, Managing Dir. ,Corporate Communications &Investor Relations

WeissComm Partners, Inc. isthe largest independent commu-nications agency focused exclu-sively on the healthcare industryserving the corporate, investorand product communicationsneeds of leading biotechnology,pharmaceutical, device and diag-nostic, and health services com-panies.

At WeissComm Partners, ourvision is to be the best independ-ent, integrated, global communi-cations company working withhealthcare organizations wherewe can make a difference withand for people we believe in.

WeissComm offers a full spec-trum of communications servicesgeared to accomplish one thing:build visibility and value for acompany, product or franchise.We corral the entire sphere ofinfluence impacting client reputa-tion. We follow the industry andrespond to its evolution. Our sen-ior teams take a practical, target-ed, and fully-integrated approachto maximize results across all keyaudiences. We develop consistentmessages and compelling materi-als, act on market intelligence togive clients an edge and win overtop-tier media and investors withstrategic communications.

No firm knows healthcare PRlike we do. We know messagingand positioning, clinical trials,communications strategy, corpo-rate communications, investorrelations, product communica-tions, media relations, issues andcrisis management, professionaland advocacy relations, and regu-latory communications.

Recently named HealthcareAgency of the Year by the H o l m e sR e p o rt, WeissComm is rankedamong the top independent PRfirms in the U.S., serving clientsglobally with offices in SanFrancisco, New York, Chicago,Washington, D.C. and London.

X E N O P H O NS T R AT E G I E S

1625 Eye St. NW, 6th FloorWashington, DC 20006202/289-4001www.xenophonstrategies.com

Jim Krol, Vice President

Xenophon Strategies specializesin public relations, government andpublic affairs, and crisis communi-cation, with offices in Wa s h i n g t o nD.C. and California. We represent adiverse portfolio of clients, includ-ing F o rt u n e 500 companies, nation-al trade organizations, non-profito rganizations, and the federal gov-ernment, supporting projects andmanaging issues that have beenamong the most prominent withinour client industries in recent years.Xenophon employs a staff withdiverse backgrounds, including for-mer journalists, government andcongressional staff, and marketingprofessionals, with senior manage-ment who remain readily accessibleto clients throughout our workingr e l a t i o n s h i p s .

Z C O M M

7830 Old Georgetown Rd., Ste. 125Bethesda, MD 20814240/395-0225 ext. 103www.zpr.com

Risë Birnbaum, Founder & CEO

zcomm is a top-ranked, nation-ally-certified Wo m e n ’s BusinessEnterprise (WBE) marketingcommunications firm. This aim-to-please agency, with a bi-lingual


54

The Vandiver GroupContinued from page 53

M AY 2009 • WWW. O DWYERPR.COM • ADVERTISING SECTION

zcomm founder and CEORisë Birnbaum.Walek & Associates (from L to R): Thomas Walek,

President; Mary Beth Kissane, Principal; and ArmelLeslie, Principal.

The June issue ofO’Dwyer’s PR Report will

showcase international PR,as well as diversity.

For more info about this issue, pleasecontact Editor Jon Gingerich at

646/843-2080 [email protected]

M AY 2009 • WWW. O DW Y E R P R . C O M 55

s t a ff and fat rolodex, provides thewidest range of broadcast PR andnew media tactics anywhere.

With a killer staff of 15 veteranjournalists, marketers, PR prosand designers, on site studio andbull pen, zcomm time and againgenerates mind-blowing metrics.

“ We are thrilled that our out-of-the-box thinking and resultsare helping to fuel our growth,”says zcomm CEO RisëBirnbaum. “Everyone here isboth passionate about PR and anews junkie and that makes thed i ff e r e n c e . ”

Top agencies and org a n i z a-tions tap zcomm for everythingfrom radio/online news releasesand radio & video PSAs to 150-market promotions and Spanishlanguage campaigns.

ZENO GRO U P

Wholly-owned by DJE, Inc.444 N. Michigan Ave., Suite 600Chicago, IL 60611312/396-9700312/396-9711Fax: 312/[email protected]

Sarah Rosanova, AccountS u p e r v i s o r

Food for Thought: W h yZENO GROUP?

Steeped in food and nutritionexpertise, ZENO GROUP’scommunications strategists havebeen tapped by some of thew o r l d ’s leading food, beverageand nutrition companies to dif-ferentiate products and buildbusinesses.

You’re in good company:ZENO has represented suppli-ers, purveyors, manufacturers,food service companies, retailersand commodities groups.

The right team for the rightjob. Our right teams approach

puts our top business-to-busi-ness, consumer marketing andpolicy communications expertsto work for you.

Brand positioning, Productlaunches; Integrated campaigns,B2B communications,Influencer marketing, Issuesmanagement, Crisis communica-tions (including recalls),Corporate social responsibility.

Zeno Group. Moving Minds.Moving Markets.

ZEPPOS &A S S O C I AT E S, I N C.

400 E. Mason St., Suite 200Milwaukee, WI 53202-3703414/276-6237www.zeppos.com

Evan N. Zeppos, PresidentKris Naidl, Executive Vi c ePresident

Zeppos & Associates, Inc. isa full-service public relationsand government affairs firmproviding strategic counsel andpractical results. The 13-per-son, Milwaukee-based firmserves clients throughoutWisconsin as well as in theMidwest and nationwide. Itsprofessional team includes for-mer journalists and experiencedpublic relations practitionerswho specialize in strategic com-munications, publicity, crisiscommunications, governmenta ffairs, issues management,special event planning andmedia relations. Clientsinclude MillerCoors, theWisconsin State CranberryGrowers Association, Quarles& Brady, Kennecott MineralsC o m p a n y, Cousins Submarines,the Bradley Center Sports &Entertainment Corp., Veolia andother local, national and inter-national org a n i z a t i o n s .


The Zeppos & Associates team.

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