ny women's sep webinar - show planning with...
TRANSCRIPT
Tradeshow101EverythingYouNeedtoKnowBeforeAttending
CelesteBoehmVPofRetail
MercedesGonzalezFounder
Today’sPresenters
WhyNYWomen’sisYourMostValuableShoppingResource
• OurNYWomen’sMarketsarethemostefficientwaytomeetallyourbuyingneeds
• Accessthelatesttrendsfreshofftherunwayafterfashionweek
• Getabroadoverviewofthemarket,allinoneplace,inashortperiodoftime
• Viewvendorlinesmerchandisedineasytonavigateneighborhoods
• Networkwiththebestintheindustry
• Formvaluablemarketingpartnerships
• Workwithexistingvendors&findnewones
• Formvaluablemarketingpartnerships
THESHOWS
MarketplaceOverview
*ClickbelowtopreviewdetailedfloorplansofalllevelsoftheJavits Centerhttp://womenssept17.mapyourshow.com/7_0/floorplan/?navbarlink=1
LEVEL3//Coterie
ClickbelowtoviewLevel3floorplanhttp://womenssept17.mapyourshow.com/7_0/floorplan/?hallID
LEVEL4Evening@Coterie
*ClickbelowtoviewLevel4floorplanhttp://womenssept17.mapyourshow.com/7_0/floorplan/?hallID=SS
Not-to-MissBrands
• MDSStripes• 143Tees• BonParfumeur• Furla• JustCavalli• PhatBuddha
Thepremierglobalmarketplacethatbridgeswomen'sapparelandaccessoriesdesignerstotheinternational'who’swho'ofretailers.Coteriebuildsexclusiveshoppingexperiencesfromthegroundupsothatdesignersandbuyerscancreatesynergiesthatfueltheirbusinessesyear-round.
Neighborhoods• TMRW:Advancedcontemporarylinesandemergingdesignerswithglobalperspective• EDIT:CuratedluxuryandcontemporaryRTWandaccessoriesforwomen• Footwear@Coterie:Luxury&designerfootwearforwomen.
• Topbrands:Sigerson Morrison,Kennel&Schmenger.
Not-to-MissBrands
• AspenTrue• LesCopains• PH15• Sachin &Babi• Seventy• Yeohlee
NowaneighborhoodwithinCoterie,locatedonlevel3
AcarefullyeditedtradeshowwithanadvancedapproachtopresentingrecognizedandemergingdesignersintheAdvancedContemporaryandLuxurywomen’smarkets.Thismeticulouslycraftedshowcombinessophisticatedamenitieswithaclearlyeditedpresentationofemergingtrendsanddirectionalproduct,tocreateamarketexperiencethatfarsurpassesthestatusquo.
EDITSpring/Summer2018LookBookhttps://editlookbook.com/
NewthisSeason
STUDIO by Maris Collective
A destinationneighborhoodontheCoteriefloorchannelingthevibesofaMediterraneanresortparadise.
TheStudiowillsupplybuyerswithatightlycuratedselectionofelevatedaccessories,swim,RTWandlifestylebrands,allnewtoCoterie. TheMarisCollectiveteamwillhostourloungeaswellaspaneldiscussionslocatedinsidethisexclusivearea.Buyerswillbeabletolearnsomeofthesecretstotheircontinuedsuccess,includingeffectivelylaunchingnewlydiscoveredbrands,merchandisingforafreshenvironment&more.
Moreinfotobeannouncedsoon
BEAUTY with Beau Nelson Diversifyyourretailassortmentfortheupcomingseasonandbenefitfromtheexperteditofpremium,nichebeautybrandscuratedbythecelebrityandeditorialmake-upartist,BeauNelson.http://www.ubmfashion.com/blogs/beautycoterie-september-2017
WELLNESS with Corinna Springer Discoverenergeticallybasedproductsforyourstorewhileenjoyingcustomtreatments,healingproductsandrelaxationservices,suchasReikiandAnjaLightTherapy,aswellasreadings.http://www.ubmfashion.com/blogs/wellnesscoterie-september-2017
ACTIVEActive@Coterie featuresahighly-curatedselectionofbothdomesticandinternationalbrandscoveringanevenmoreexpansivelistingofactivecategoriesthaneverbefore.http://www.ubmfashion.com/blogs/activecoterie-september-2017
LEVEL1
SOURCING@Coterie,STITCH,SoleCommerce,Fame,POOLTRADESHOW,Moda &AccessoriesTheShow
*ClickbelowtoviewLevel1floorplanhttp://http://womenssept17.mapyourshow.com/7_0/floorplan/?hallID=N
Not-to-MissBrands
• Schutz• VinceCamuto• Tretorn• Matisse• SteveMadden• Soludos
SOLECOMMERCEisawomen’sandjuniorsfootwearandaccessoryeventwhichcoincideswithNYFW. ServingasagatewaytotheU.S.,SoleCommerceprovidesfootwearbrandsaccesstothecountry’slargestconcentrationofwomen’sreadytowearretailersontheEasternSeaboard.
SoleCommerceBrandBook:http://solecommercebrandbook.com/
Not-to-MissBrands
• 19/91– TivoliParis• FASHIONLINK• XDXeniaDesign• CopCopine• AnnieTurbin Designs• Nisse
Theshowforfocusedandrefinedready-to-weardesigners.Itscarefullymerchandisedfloorshowcasestherightmixofcontemporary,sportswear,lifestyleandinternationalbrands.STITCHprovidestheshoppingexperiencethatbothretailersanddesignershaveaskedforbydeliveringaglobal,vibrantmarketplacethatwillcontinuetoevolveaccordingtotheindustry’sneeds.
STITCHBrandBook:https://www.stitchbrandbook.com/
DebutingatNYWomen’sSeptemberforthe1st time
POOLTRADESHOWhasbeenthetopbreedinggroundforemergingfashionbrandsseekingretailcustomersfor16years.Takingplacebi-annuallyinNewYork,it'swherebuyersscoutfreshnewitemsmadespecificallyfortheboutiquemarket.Thisjuried,carefullymerchandisedshowfeatureseverythingfromunique women’sapparelandaccessories,tolifestyle,apothecary,homegoodsandstationery.
POOLBrandBook:http://www.pooltradeshowbrandbook.com/ss18-ny-brand-book
Not-to-MissBrands
• Mod+Jo• GoodieTwoSleeves• Loschy Designs• MasAmor• DiffEyewear• JaxKelly
Not-to-MissBrands
• RUSHbyDenis&Charles• Crislu• TheCasery• CelineDion• PrintedVillage• DavidAubrey
Avibrantcollectionofaccessoriesandthego-toeventtodiscoverclassicandtrend-drivenbrandsandnewandemerginghigh-enddesigners.Exhibitingbrandsconductbusinesswiththeircustomersandnewprospectsfromaroundtheglobeinarefinedandupbeatenvironment,whilegivingretailerstheopportunitytodiscovereverythingfromthelateststylestoupdatedclassics.
AccessoriesTheShow BrandBook:https://www.accessoriestheshowbrandbook.com/
Not-to-MissBrands• Rubberband• Adeline• LucyParis• Everly• HoneyPunch• All:row
ThepremierJunior/YoungContemporaryeventwhereretailersdiscoverthebestqualitystylesatgreatmargins.Footwearflourishesontheshowfloortocompletetheseason’smust-havelooksinthisone-stopshoppingenvironment.Fun,freshandexciting—thisisashowfulloffastfashionandcooltrends.
FameBrandBook:https://www.famebrandbook.com/
Not-to-MissBrands
• Bo&Nic• Bylyse• KarenKane• SeaLily• Sori• Tribal
Anupscaletradeeventprovidingaconcisemixofcarefullyjuriedmoderncontemporaryready-to-wearcollectionsandshowcasessomeofthemostdesirednamesintheindustrytoday.Ourmissionistoprovidedesignersandretailerswithaninspiringandenjoyableplacetoconductbusinessandnetwork.
Moda BrandBook:https://www.modabrandbook.com/
ExperienceSOURCING@Coterieforitssecondedition!ThisSeptember,connectwithfashiontextileandtechnologyserviceprovidersfromover20countriesshowcasingtheirselectionofsuperiormaterialsandhigh-endcomponentsinthisuniquesourcingplatformduringtheNYWomen’smarket.
CountriesRepresented:http://www.ubmfashion.com/countries-represented
FeaturedExhibitors:
• Apara Silks• FreedomDenim• Tamasha-Knit• EastAfricaTrade• IDOrientLtd.• CohesiveJewels
SHOWINFO&ON-SITEHAPPENINGS
ShowInfo
http://www.ubmfashion.com
Transportation
TransportationCont.
Clickbelowforparkingcouponhttps://mpsparking.com/view_special_coupon?coupon=109
On-SiteRetailerAmenities
ComplimentaryBreakfast&Lunch
Don'tshoptillyoudrop!UBMFashionprovidesbreakfastandlunchtoretailers&exhibitorsinitscafeduringdesignatedhoursonshowdays.Avarietyofotherfoodoptionsareavailableonsiteforpurchase.
Breakfast:9:00– 10:00a.m.&Lunch:12:00– 2:00p.m.MultiplecaféslocatedonLevels1&3.VIPCafélocatedonLevel4
ExclusiveHotelDealsonTopNYCHotels
*Clickbelowtoviewallhoteloptions&reserveyourroom.https://compass.onpeak.com/e/012602445/3
We'venegotiatedtraveldiscountsandsecuredalimitednumberofreduced-ratehotelroomstomakeyourtriptoNewYorkaffordable. ThroughthetravelexpertsatonPeak,roomsatthegroupratearelimitedandavailableonafirstcome,first-servebasis.
MyShowPlannerDIGITAL&INTERACTIVESHOWPLANNINGTOOLTO:• NAVIGATEALLLEVELSOFTHEJAVITSCENTER• PREVIEWFLOORPLANSOFALL8 SHOWS• VIEWCOMPREHENSIVEEXHIBITOR&BRANDLISTS• SEARCHBYEXHIBITOR/SHOW/CATEGORY/KEYWORD/BOOTH#
*ClickbelowtoaccessMyShowPlannermaps&exhibitorlistshttp://womenssept17.mapyourshow.com
SeeWhyBuyersLoveBeingShopTheFloorInsiders
Streamlineyourbuyingandplanning,year-roundwithShopTheFloor.
• Connecttothemostexclusivebrandsandupcomingdesigners• Browsemust-havestylesandseasonaltrendsonline,anytime• Downloadcustomlinesheets andsharewishlistsandmerchandisingideaswithyourteam• Informyourbuys,andgetinspiredfrommust-readtrendreportsandretailcollaborations
Loginwiththeemailaddressyouusedtoregisterfortheshow,createacomplimentaryaccountandstartconnecting!
ToCreateYourFreeBuyerAccountonShopTheFloor visithttp://www.shopthefloor.com/buyers
PRE-SHOWPREP
PreparefortheShow
1. Makenotesonyourbestsellingstyles&bestsellingbrands.• Ifyouareanewstore,makealistofbrandsandstylesyoufeelareimportanttoyourstore
2. Reviewyourmerchandisesell-thruandbestsellingsizes.
3. Holdameetingwithyourstafffortheiropinions,recommendations,andfeedback.
4. Spendtimetalkingtoyourcustomeraboutwhattheywouldliketoseeinyourstore.
5. Readuponthedifferentfashionmagazinesforupcomingtrendsandtearoutsheetsonitemsthatcatchyoureye.
6. Bealeader,notafollower!Knowwhatishappeningandsellinginyourareabydoingyourhomework!Shopthelocalcompetitionmakingnotesonpricepointsandbrandnames.
7. PlanyourO.T.B.(opentobuy)
8. Registeronlineearly formarketinfoevenifyouarenotpositiveyoucanmakeittotheshow.
9. Planyourworkshopsonceyoureceivethemarketinfofromearlyregistration.
10. GetfamiliarwithMyShowPlannerinordertoplanandnavigatetheshow
PackingList
1. Besuretoregisteronlineearly.Thewebsitehasalistofdocumentsneededtoregister.
2. Dressprofessionally!RealizethatweareintheFashionIndustry,andpeopledojudgeyoubywhatyouarewearing.
3. Projections,OTB,andbudgetbyproductcategorymappedout.
4. Businesscards:Besureyourbusinesscardsareprofessionalandgrammaticallycorrect.Yourstorewillbejudgedbythelevelofprofessionalismofyourbusinesscard.Keepbusinesscardswithyouevenduringsocialevent.
5. Notebook,ministaplertostaplecardstoordersheetsorcardsintoyournotebook,pens,andacalculator.Keepinganotebookofbusinesscardsandtakingnotesisthebestwaytostayorganizedandmakenotesforfuturepurchasesorvendorsyou’dliketokeepaneyeon.
6. DoNOTbringalargetotebagorrollerbagforlinesheets.Thiswilljustweighyoudown.Instead,besuretoaskvendorsfordigitallinesheets,andmakeanoteinyournotebookonwhowillbesendingyouwhat.
7. Cellphoneandcharger.
8. Laptopforcheckingforworkingordersatnight,andbalancingyourbudget.Mosthotelshaveabusinesscenterthatyoucanchecke-mailsaswell.
DURINGTHESHOW
TipsforShoppingNYWomen’s
• START EARLY!!!!• Use the show planner or pick up the official show directory to map out your day. • Walk row by row, floor by floor. You never know what you may find. • If you see a busy booth, ask what time would be good for you to come back. • Network! Build a group of market friends that you can have lunch or dinner with and
share experiences. • Set a goal of visiting 10 new vendors per market. • Wear comfortable shoes.
BuyerTips
• Familiarizeyourselfwithretaillingo• Planyourordersandtrynottocancelthem(haveyourOTBready)• It’sagoodideatowriteyourordersatthetimeofyourvisit.However,itisbesttomarkallorderswith“holdforconfirmation”.Confirmyourorderwiththevendorwithin1week.
• Takeaphotoofwhatyoubuy.Thismakesiteasiertorememberyourbuysandtosharewithyourstaff.Justremembertoaskthevendorfirst!
• Don’tbuyonlybecauseofpriceorbrandname• Don’tforget!Youarethebuyer- Don’tletanyonesellyousomethingthatisnotrightforyourstore
Youarealwaysbuyingthreeseasonsatthesametime.• Startofaseason,45%ofO.T.B• Inseason,35%ofO.T.B• Atonceorimmediates,20%
Usethismoneytobuymarginbuilders
WhentoBuy&HowMuch
OpentoBuy(OTB)Open to Buy Planner
Month August September October November
Event Back to School Fall PreviewColumbus Day Promo Bring a Friend
Holiday
Labor Day, Fall, Rosh Hashana
Columbus Day,
Halloween
Veterans’ Day,
Thanksgiving
Buy for Preview Spring Spring 1 Spring 2 Spring 2
Cancel Date 7/15 8/1 9/15 10/1
On Hand Inv 10,000
Projected Sales 45,000
On Order 5,000
Retail Dollar On the floor short/over 30,000
Margin Avg. MU 2.3
OTBat cost this is what you can buy 13,043
Departments
OpentoBuybyDepartment
August September October November DecemberDepartments
45% Related Separates
*9% L/S Knit Tops (sweaters)
28% S/S Knit Tops
8% L/S Woven Tops
*5% S/S Woven Tops
*15% Skirts
5% Jackets/Blazers
*18% Dresses
*12% Pants
100%
25% Sportswear
30% Knit tops
20% Dresses
15% Jeans
10% Pants
12% Shorts
13% Skirts
100%
QuestionstoAsktheVendor
• CanItakealookatthecollection?Youneedtomakesurethecollectionisforyoubeforeyouaskanythingelse.
• Canyougivemeanideaofyourpricepoints?• Whatisyourcanceldate?Youneedtobeabletoplanwhenthegoodsarecomingin.• Whatisthestartdate?Donotacceptgoodsfromthevendora/r (asready)- youdon’twantValentine’sDay
goodsinOctober.• Whatareyourterms?Areyoufactored? Thisisapolitewasofaskinghowyouwillbepayingforthegoods.
Usuallyyouwillbepayingbycreditcardterms.• Wheredoyoushipfrom?• Doyouhaveatoncegoods?• Whatisyoursizerun&howdotheycomepacked?• Whatisyouropeningorder?• Isthisthebestyoucando?
POST-SHOWFOLLOWUP
PostShowTips
• Makesureyouhavereceiveddigitallinesheetsfromvendorsyourequestedalinesheetfrom
• Reviewpicturesandorderswithyoursalesteam
• Gothroughandedityourorders.Eliminateanythingthat:• Isastylerepeatedbytwodifferentvendors(justpickone)• Thingsthatdon’tfitthebudget• Thingsthatyoudon’tthinkwillnecessarilysell
• Revieweveryordertomakesurethedeliverydatesarecorrect
• Confirmyourorders
• Saveallordersyoudonotconfirmjustincasesomeonecannotshiptoyou.Besuretofiletheseordersbycanceldate.
• Besuretofollowuponordersyouhaveplaced.Makesurethingsareontime,shippingisinorder,andtherearenocomplications
ConnectwiththeUBMFashionRetailEngagementTeam
MischaTeichgraeberRetailCoordinator
FootwearP:310-857-7454
Questionsabouttheshow?Areyouanewstore&needassistance?
Wantsuggestionsonwhichbrandstomeetwith?
[email protected]+1(310)857- 7316
SusanChenetzRetailManager
Women’sP:310-857-7609
KarenGreenberg-BuddRetailCoordinator
Women’sP:212-951-3305
SandyShapiroRetailCoordinator
Women’sP:310-857-7605
CelesteBoehmVPRetail
UBMFashionP:310-857-7310
GailOutcaltRetailManager
Women’sP:310-857-7311
DrewHechtRetailCoordinator
UBMFashionP:310-857-7569
KeepinTouch
MercedesGonzalezGlobalPurchasingCompaniesP:2124144001F:21241431561133Broadway,Suite1128NewYork,NY10010
Don’t miss GPC’s Retail 101, September 16th during New York Women’s.
Visitourwebsiteformoreinformation:http://www.globalpurchasinggroup.com/
@mercedesgpc
@nyfashionbuyer
@globalpurchasingcompanies
THANKYOU!
IfyouarenotyetregisteredforNYWomen’sSeptember,pleasevisit…
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