nuskool: brand alignment
TRANSCRIPT
©2016 Chris Do
Welcome to the NuSKOOL webinars. Available first and third Wednesdays of every month.
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SKOOL begins promptly at 8a PST. Please wear your headset & participate.
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The curriculum
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Biz Dev/Lead Gen
Referrals
Social Prospecting
Inbound/Outbound
MKT.
Networking
ThoughtLeadership
BrandAlignment
Onboarding
1st Meeting
Pre CORE
Bidding/Estimating
Negotiating
RFP
Discovery
Contract
BrandAttributes
GoalPrioritization
UserStory
CompetitiveAudit
UserProfiles
Stylescapes
You Client
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ProjectMgmt.
Delegation/Time
Mgmt.
DigitalTools
Agile/Scrum
Design
ConflictResolution DeliveryScope
Creep
CustomerService
Billing
Change Orders Referrals
ProjectDocument
ClientEvaluation
PostMortem
ArtDirection
Staffing
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This week:Brand Alignment
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Are you generating enough sales leads through your website?
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Is the work/messaging aligned to the client’s that you’d like to get more of?
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This is an issue of positioning your company/brand to be attractive to potential clients. How?
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Personal Branding Worksheet:
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Find 3 dream clients you’d really like to work with. Who are they?
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Answer:
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Create a stylescape for each, include 3 messaging samples.
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What’s a stylescape and how do I make one? Watch this video.
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FF F
LogotypeSample
Type specimen: The quick brown fox jumps over the lazy dog.
Attribute Color
Attribute Color
Attribute Color
Attribute Color
Identity Design
Identity Design Identity Design
Identity Design Identity Design
Wayfinding Packaging
EnvironmentalGraphics
Graphics/Type Samples
Patterns/Textures
Photography
Interface Design
Attribute Color
Attribute Color
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Sample:
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AppleiPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil.
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Resources:
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Why do you admire these brands? What makes them so attractive to you?
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Answer:
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What makes you qualified? Is it your passion, knowledge, design, …?
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Answer:
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How can you create value for them?
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Answer:
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Is your work aligned to the brands you want to work with? How? Show examples.
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My Site
My Site
Client Example
Client ExampleClient Example
My Site
My Site My Site
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Write User/Customer Journey
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How do I write a user story/customer journey? Watch this video.
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How Do They Find Out?
What Makes Them Engage?
What Makes Them Return?
Why Do They Recommend?
User Journey: John Smith, CMO of Apple
