nuevas funcionalidades en sap crm 7 enhancement package...
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Enapsys Nuevas Funcionalidades en SAP CRM 7 Enhancement Package 2
AGENDA
SAP CRM 7
Real Time Offer Management
Interaction Center- BCM
Webchannel
Mobile
Social Media
RDS
¿Quién es Enapsys?
SAP CRM 7.0 Enhancement Package 2
SERVICE MARKETING
SALES
Mobile
Powered by
SAP NetWeaver®
End-to-end,
Industry-specific
Processes
ANALYTICS
Web
Channel
Interaction
Center
Partner
Channel
Mgmt
CUSTOMER
Sybase
Movilidad
BCM
(Business
Communications
Management)
RTOM
(Real-Time Offer
Management)
BusinessObjects
- Dashboards
- Reporting
- Analytics
Social CRM
(integration with
Facebook and Twitter)
Open Text
Administración
de Contenidos
Interactive
Forms
by Adobe
SAP CRM +10 años
Real-Time Offer Management
Real-Time Offer Management
Real-Time Offer Management
• Análisis de Respuestas
• Perfilamiento y Calificación • Análisis de Rendimiento de los
operadores. • Análisis de los clientes
Interaction Assistance
Self-Learning and Optimization
Measure & Provide Insights
Real-Time Decisioning
Offer Portfolio Management
• Selección de Productos • Prioridad de Ofertas • Datos y decisiones en tiempo real • Optimización de ofertas
• Siguiente mejor acción
Interaction Center BCM-Business Comunication Management
Marketing Ventas Servicio al Cliente Servicios Compartidos Gestión de Interaction Center Analíticos de Interaction Center
Interaction Center
From isolated communications
and systems silos …
SAP
CRM
SAP Business
Communications
Management
Customers
Customer-
facing
employees &
systems
Data Network
SAP
CRM
Phone Mobile/
SMS
E-Mail/
Fax/
Chat
Contact
Center
… to integrated all software-
based Communication-Enabled Business
Processes
BCM
BCM
BCM
Web Channel Experience
Aproveche Internet como un valioso canal de ventas, marketing y servicios para las empresas y los consumidores.
E-Marketing
E-Commerce
E-Service
Web Channel Analytics
Web Channel Experience Management
Una plataforma única de E-Commerce, E-Marketing y de E-servicio para todos
Web Channel Experience Management
Web Channel Experience Management
DEMO
Web Channel Experience Management
Mobile
MOBILE CRM 7.0
Business Partner (Account & Contact) Management
Activity Management
Lead Management
Opportunity Management with line items
Sales Orders with line items
Native App Integration (phone, calendar, contacts, maps)
Reports (top opportunities, opportunities at risk, sales pipeline)
Customization and Enhancements
CRM Mobile
CRM Mobile
DEMO CRM Mobile
Social Media
Customer
Institution
Social Media
Social media Integration with the social web
Comes Channel proliferation
Social Media
Registrations, Invitations, Notifications
Offer, Content, Membership Info
Leverage customer experience More customer information More business New prospects
SAP Bank executes an e-mail campaign to address crucial customers on Facebook
It offers to download the SAP Banking-widget on Facebook – incl. a special offer for a 12months time deposit
Tracy Hicks, a high potential customer, downloads the widget to her facebook profile.
She uses her authorization data of the customers loyalty program from SAP Bank to get access to the application
Campaign Execution Facebook
Widget Account Details Offers &
Business New Invitations
Tracy checks her account details and transactions
She gives feedback on her last meeting with a consultant and sends an online request for a new credit account
Tracy analyzes the offers from SAP Bank which are relevant to her
She registers to the special campaigns she‘s interested in
Tracy invites her friend Matt to download the SAP Bank-widget on Facebook
Matt downloads the widget and adds it to his profile
Social Media
SAP RDS
RDS Rapid Deployment Solutions
RDS Rapid Deployment Solutions
Enapsys
QUIÉNES SOMOS
Enapsys se especializa en la implementación de soluciones CRM basadas en la plataforma SAP.
Recomendados por SAP como la mejor opción en México para implementaciones de SAP CRM.
Cuenta con el mayor número de clientes de referencia SAP CRM en México para todos los sectores de la industria
Conformada por un equipo especializado y certificados en las últimas versiones de las soluciones SAP.
PERFIL Enapsys
Contamos con amplia experiencia en implementación de soluciones de Call Center SAP con Integración multicanal en diferentes plataformas.
Experiencia
SAP
Innovación permanente en áreas como Social Media y Data Services
Somos Software Partner de SAP y Open Text a nivel Global.
Innovación
CLIENTES
How many people use SAP CRM around the world?
MORE THAN 7,5 MILLION SAP CRM USERS
CRM is a Top Priority for Business Leaders
CRM is a Top Priority for Business Leaders
NUESTRAS OFICINAS
México Blvd. Manuel Avila Camacho 191 Piso 3 Colonia Los Morales Polanco 11570 - México DF, México T +52 55 36405340
Estados Unidos 550 Biltmore Way, Suite 200 Coral Gables, Florida 33134 T +001 786.329.7176
• Central Access Point - RTOM WiKi https://wiki.wdf.sap.corp/display/SAPCRMHub/SAP+RTOM
• SAP CRM - Ramp-Up Knowledge Transfer (RKT)
http://service.sap.com/rkt-crm
• SAP CRM – Demo Portal http://crmportal.wdf.sap.corp:1080
• SAP CRM - Help Portal http://help.sap.com/
• SAP Public Web http://www.sap.com/crm
CRM is a Top Priority for Business Leaders
Referencias
• iOS: Apple iTunes http://itunes.apple.com/us/app/sap-crm-sales/id476539891?mt=8
• BlackBerry AppWorld http://appworld.blackberry.com/webstore/content/69042/?lang=en
• Android Google Play https://play.google.com/store/apps/details?id=com.sap.android.crmsales
• SAP Market Place for -Android -BlackBerry -Windows
@enapsys /enapsys
Dudas o Cometarios? Bernardo Martínez [email protected] Daniel García [email protected] Jazmín Vázquez [email protected]