ntt docomo, inc....boost packet usage boost packet usage target for fy2012 packet flat-rate services...

Copyright (C) 2010 NTT DOCOMO INC All rights reserved

NTT DOCOMO INCIR PRESENTATION

September 2010

SLIDE No

1

IR PresentationIR Presentation

Forward-Looking StatementsThis presentation contains forward-looking statements such as forecasts of results of operations management strategies objectives and plans forecasts of operational data such as the expected number of subscriptions and the expected dividend payments All forward-looking statements that are not historical facts are based on managementrsquos current plans expectations assumptions and estimates based on the information currently available Some of the projected numbers in this presentation were derived using certain assumptions that are indispensable for making such projections in addition to historical facts These forward-looking statements are subject to various known and unknown risks uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement Potential risks and uncertainties include without limitation the following

(1) Changes in the business environment in the telecommunications industry such as intensifying competition from other service providers or other technologies caused by Mobile Number Portability new market entrants and other factors could

limit our acquisition of new subscriptions and retention of existing subscriptions or may lead to diminishing ARPU or an increase in our costs and expenses

(2) Current and new services usage patterns and sales schemes introduced by our corporate group may not develop as planned which could affect our financial condition and limit our growth

(3) The introduction or change of various laws or regulations or

the application of such laws and regulations to our corporate group could restrict our business operations which may adversely affect our financial condition and results of operations

(4) Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction

(5) Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate grouprsquos mobile communications system on a continual basis which could affect our ability to sufficiently offer international services

(6) Our domestic and international investments alliances and collaborations may not produce the returns or provide the opportunities we expect

(7) As electronic payment capability and many other new features

are built into our cellular phonesdevices and services of parties other than those belonging to our corporate group are provided through our cellular handsetsdevices potential problems resulting from malfunctions defects or loss of handsetsdevices or imperfection of services provided by such other parties may arise which could have an adverse effect on our financial condition and results of operations

(8) Social problems that could be caused by misuse or misunderstanding of our products and services may adversely affect our credibility or corporate image

(9) Inadequate handling of confidential business information including personal information by our corporate group contractors and others may adversely affect our credibility or corporate image

(10) Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all which may limit our ability to offer

certain technologies products andor services and we may also

be held liable for damage compensation if we infringe the intellectual property rights of others

(11) Natural disasters power shortages malfunctioning of equipment software bugs computer viruses cyber attacks hacking unauthorized access and other problems could cause failures in the networks distribution channel andor other factors required for the provision of service disrupting our ability to offer services to our subscribers and may adversely affect our credibility or corporate image

(12) Concerns about wireless telecommunication health risks may adversely affect our financial condition and results of operations

(13) Our parent company NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT) could exercise influence that may not be in the interests of our other shareholders

SLIDE No

2


Increase no of packet flat-rate subs

Boost packet usage of mediumlight-usersExpand amp enrich ldquoi-concierrdquo

serviceAddress new markets eg smartphones PC data

communications etc

Increase

packet ARPU

Social-support servicesConverged servicesGlobal expansion etc

Create new revenue sources

Challenge

Change

DOCOMOrsquos ldquoChange and Challengerdquo

Aim to achieve new growth through ldquoChange and Challengerdquo

programs

ldquoChallengerdquo

programsmdashentered execution phase

Traffic control

Reinforce network facilities amp introduce LTE

Accommodate

packet traffic

growth

Further improvement of customer satisfaction

－Receive No 1 rating －


DOCOMOrsquos ldquoChangerdquo

SLIDE No

4


Continual ldquoChangerdquo

Continually worked toward the goal of further improving customer

satisfaction

Review from

customersrsquo

viewpoint Review from

customersrsquo

viewpoint ServicesServices

PromotionPromotion

New handset

series

ldquoMobile Phone Checking Servicerdquo

Expanded ldquoBattery

Pack Anshin Supportrdquo

Expanded

ldquoPake-hodai doublerdquoldquoWalk with yourdquo

Field staff dispatch

within 48 hours

Handsets

devices

Handsets

devicesAfter-sales

support customer

treatment

After-sales

support customer

treatment

Area qualityArea quality

Billing plansBilling plans

ldquoi-concierrdquo etc

Receive No 1 customer satisfaction rating in FY2010

SLIDE No

5


Area QualityAfter-Sales Support

Implementedcontinued various initiatives aimed at improving area quality

and after-sales supportmdashkey factors for raising customer satisfaction

Field staff dispatch within 48 hours

Water-logged handset data restoration service

FY20101Q

Cumulative after launch

Approx 13000 visits

Approx 81000 visits

Free battery packportable battery charger


ldquoPremier Clubrdquo

No of members topped 50 million

Visit amp

investigate

Tester

FY20101Q


Approx 158 million cases


Portable battery charger

Battery pack

FY20101QApprox 224 million units

FY20101QNo of cases accepted Approx 22000Successful restoration rate Approx 83

(As of April 2010)

Cumulative after launchNo of cases accepted Approx 109000Successful restoration rate Approx 76

Cumulative after

revamping programApprox 837 million units

(Since July 2009)

SLIDE No

6


4 New Handset Series

Shift from previous lineup divided by ldquofunctionalityrdquo

into new series

which allow customers to select a model that fits their own ldquolifestylerdquo

Cumulative sale of new handset series topped 1900 million

ldquoDesignrdquo

ldquoRich color variationrdquo

ldquoNew and latest capabilitiesrdquo

ldquoFull set of features for maximum enjoymentrdquo

ldquoSophisticated designrdquo

ldquoSlim amp lightrdquo

ldquo

Latest technologiesrdquo

ldquoState-of-the-art operabilityrdquoFor customers who frequently

use various handset

functions

Practical

Sales breakdown by series

Emotional

accessory

For customers who use mobile phones mainly for

voice and mail communication

Raku Raku Phone series

DOCOMO Smartphone

(April-June 2010 cumulative)

SLIDE No

7


FY2009 Action Results

Flat-rate packet billing plan subscription rate Over 50ldquoi-concierrdquo Over 400 million subsldquoBeeTVrdquo Over 100 million subs

Churn rate 046 (FY2008050

rarr

FY2009046)

Focused on customer satisfaction improvement in FY2009 and achieved

tangible results

No 1 market share of net adds (FY2009 full-year) (No 1 share in the months of July 2009 and February amp March 2010)

No 1 PC data customer

satisfaction rating 2

No 1

customer satisfaction

rating by JD Power

(Enterprise sector) 1

1 J D Power Asia Pacific 2009 mobile phonePHS service customer satisfaction index survey for enterprises in Japan Survey

results were compiled based on 3309 responses on

mobile phonePHS services of Japanese carriers from 2632 enterprises with an employee base of over 100 (Up to 2 scores on mobile phonePHS service providers permitted per enterprise) See wwwjdpowercojp

2 ldquo15th

mobile phone (personal use) survey 2009 overall satisfaction ratingrdquo

by Nikkei BP Consulting Inc

SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales

Total no of handsets sold in FY20101Q 461 million units (Up 62 year-on-year)

Achieved year-on-year increase for the first time in 25 years

FY2008

Calculated based on financial results materials of each company

Handsets sold by EMOBILE are not included

Total no of handsets sold (docomo + au + SOFTBANK）

Total no of handsets sold (docomo)

FY2009

(Million units)

532

FY2008 (full-year) 2013 million

(Down 218 year-on-year)

446495 451535

434 420503

FY2009 (full-year) 1804 million(Down 104 year-on-year)

160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate

Maintained churn rate at record low level of 044 in FY20101Q

Cellular (FOMA+mova) Churn Rate

New discount services (Aug 07)

New handset purchase methods (Nov 07)

()

FY2007 FY2008

FY2007 full-year churn rate 080 FY2008 full-year churn rate 050

FY2009

FY2008 full-year churn rate 046

SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo

Based on financial results materials of each company

FY2010

Record low level on par with FY20083Q

and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions

No of net additions in FY20101Q increased by 64 year-on-year

FY2009FY2010(Million subs)

Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Market Share of Net Additions

FY20101Q net adds share 282


Full-year net add share255


FY2008 FY2009

()

Full-year net adds share315


FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo

No1 net adds share for FY2009(No 1 for the months of Jul 2009 Feb amp Mar 2010)


FY2010 Source Telecommunications carriers Association (TCA)

DOCOMOrsquos ldquoChallengerdquo

to Achieve New Growth


SLIDE No

13


Aggregate ARPU ((1) + (2))

(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011

Halt decline of aggregate

ARPU

Packet ARPU to overtake voice ARPU

ARPU Growth

20102008 2009

Aggregate ARPU to rebound

Expand user base of flat-rate servicesExpand user base of flat-rate services

Boost packet usageBoost packet usage

Target for FY2012

Packet flat-rate services subscription rate 70

Target for FY2012


Target for FY2012Grow no of users consuming packets up to monthly upper limit of two-tier plan to over 50 of total ldquoPake-hodai doublerdquo

subs


subs

yen2560

yen2550

Reversal of Voice and Packet ARPU

Aim to grow FY2010 (full-year) packet ARPU by yen110 (up 45 year-on-year)

Achieve reversal of voice and packet ARPU within FY2010 by accelerating the growth of packet ARPU

Include subscriptions to ldquoPake-hodairdquo ldquoPake-hodai fullrdquo ldquoPake-hodai doublerdquo ldquoPake-hodai simplerdquo ldquoBiz-hodairdquo

services and flat-rate data plans

Packet flat-rate services subscription rate=No of packet flat-rate services subscriptions(Total FOMA i-mode subscriptions + No ofldquoBiz-hodairdquo

subs + No of data plan subs)

SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440

(Incl) Intl services ARPU 80 90 80 70 70 80 80 80 80 80

YOY changes in packet ARPU () 99 90 86 66 43 17 21 21 33 45

4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)

For an explanation on ARPU please see slide of this document ldquoDefinition and Calculation Methods of MOU and ARPUrdquo

FY20101Q

aggregate ARPU yen5190 (down 46 year-on-year)packet ARPU yen2510 (up 33 year-on-year)

2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420

FY2008 Aggregate ARPU yen5710 (Down 102 year-on-year)

Voice yen3330 (Down 200 year-on-year)Packet yen2380 (Up 82 year-on-year)



5470

2440

(Full-year forecast)


Voice yen2900 (Down 129 year-on-year)

Packet yen2450 (Up 29 year-on-year)




2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15


No of packet flat-rate services subs2Subscription rate3

(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35

Subscription rate (left axis)

No of subs (right axis)

(Subscription rate)

YOY packet ARPU comparison

00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550

【FY2010 Targets】

No of packet flat-rate services subs

3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)

YOY growth rate1 ()Packet ARPU (yen)

0

(Growth rate)

Growth rate of packet ARPU has accelerated in FY20101Q

No of packet flat-rate services subscriptions grew to approx 2750 million as a result of aggressive promotion

1 Excludes impact of i-mode monthly charge hike applied from June 2008

2 Include subscriptions to ldquoPake-hodairdquo ldquoPake-hodai fullrdquo ldquoPake-hodai doublerdquo ldquoPake-hodai simplerdquo ldquoBiz-hodairdquo


3 Packet flat-rate services subscription rate=No of packet flat-rate services subscriptions(Total FOMA i-mode subscriptions + No ofldquoBiz-hodairdquo


Expanded Uptake of Flat-Rate Plans and Growth of Packet ARPU

FY20101Q actual Up yen80

FY2010 full-year forecast

Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Historical Growth of Packet Revenues

(Billions of yen)

Achieved steadfast increase in packet revenues

ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users

Offer rich variety of attractive content

For mediumlight users

Expand user base of packet flat-rate services

Further improve ldquoease of userdquo

Enrich portfolio of everyday life-oriented content

Prepare environment (content use

billing plans etc) for expanding

user base

i-modei-mode

PC dataPC data

SmartphoneSmartphone

Address new markets such as electronic books tablet PCs etc

New devicesNew devices

Measures for Boosting Packet ARPU

Appeal wide coverage amp

high data speeds

SLIDE No

18


i-mode Packet Usage Expansion (1)

00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125

Content subscription channel amp usage status

(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops

Joined service through

Ads

Web

i-channel etc

Before starting shop

recommendation(Feb 2010)

After content

subscription

Before content

subscription

Usage of packet flat-ratesChannel of subscription

(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit

Not reached upper limit

Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit

No of ldquoBeeTVrdquo

subs increased steadily as a result of active content recommendation at

shop counters

Shop-counter recommendation is key to increasing packet ARPU of light

users

SLIDE No

19



Strengthen promotions targeted at increasing the packet usage of

senior users leveraging

the launch of ldquoRaku-Raku PHONE 7rdquo

Implement measures on various fronts including portal content

UI and recommendation at shop counters etc

PUSH

Renewal of portal site for senior usersOne-push access to WEB

SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept

ldquoi-concierrdquo (1)

Deliver personalized information at most appropriate timings and

occasions

Aim to develop ultimate mobile phones like ldquoAladdinrsquos magic lamprdquo

Advancement from ldquoPhone capable of Xrdquo

to ldquoPhone that will do X for yourdquo

A mobile service providing customers with various life support based on individual needs

like a ldquobutlerrdquo

or a ldquoconciergerdquo

Remind users of time of last train from nearest train station even if they are in different locations than usual

Provide notice of limited-time offers of a supermarket to people in the neighborhood

(sites) No of content sites

Steadfast growth

No of subscriptions(Million subs)

Forecast as of Mar 31 2011

790 million

Steadfast growth

156093

234

478420

310

Growing uptake of ldquoi-concierrdquo

SLIDE No

21


Introduced a system that allows SMEs and privately-run shops to easily deliver content (Aug 2010)

Enrich variety of local content that can be prepared only by the

countryrsquos local wireless carrier with the aim of offering differentiated services

0

50

100

150

200

0812 093 096 099 0912 103 106

Develop local content through B2B2C

Provide tool for content creationoperation

Content server lease (Hosting)

Provide readerwriter machine for content delivery at shops

SMERetailersSMERetailers

DOCOMODOCOMODOCOMO

CustomerCustomer

No of local content (among total i-concier content)

Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist


Favorable growth(Sites)

SLIDE No

22


ldquodocomo marketrdquo (i-mode)

Plan to launch i-mode version of ldquodocomo marketrdquo

(around Nov 2010)

Prepare an open environment for i-mode to capture individual creators with the aim of

further enriching and diversifying i-mode content portfolio

General sitesGeneral sites

iMenu sitesiMenu sites

Content providers

(Enterprises)Content creators

(individuals)

Smartphonesi-mode handsets

Content provision support toolContent provision support tool

Content management on

DOCOMO server

(hosting)

ldquodocomo marketrdquo(i-mode)

ldquoldquodocomo marketdocomo marketrdquordquo(i(i--mode)mode)

ldquodocomo marketrdquo(smartphone)


SLIDE No

23


Enrich product lineup to respond to customer needs

Smartphones

1Q1Q 2Q2Q 3Q and beyond3Q and beyond

Products

Products

Content

Content

ldquosp moderdquo

launchldquosp moderdquo

launch

Mail service

(docomonejp)

Access restriction service

Content payment service

Further enrichment

of content

Encourage participation

of content providers

Android marketContent titles Over 92000

(As of Jun 30 2010)

Xperia is a trademark or registered trademark of Sony Ericsson Mobile Communications AB

Approx 230 content titles

(As of July 2010) ￥￥

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700

ldquodocomo marketrdquo(Portal site for smartphones)

GALAXY S

2010 FallWinter 7 smartphone models

(planned)

Aim to expand uptake of smartphones in full scale leveraging the

launch of ldquosp moderdquo

planned for September 2010

FY2010 smartphone sales target 100 million units

(Sept 1 2010)

SLIDE No

24


PC Data Communications

086 089 0812 093 096 099 0912 103 106

Total number of subscriptions to usage-based billing plans ldquoFlat-Rate Data Plan Standardrdquo

and ldquoFlat-Rate Data Plan 64Krdquo

(including ldquoValue Plansrdquo)

(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100

PC data device sales Data plan subscriptions

010

080

200 096096

FY10 full-year sales target Approx 700000

100


Approx 150 million

065 Usage ndashbased billing plans Flat-rate data plans

ldquo15th

Mobile phone (personal use) survey 2009 overall satisfaction ratingrdquo


120

107107

055

Continually strengthen sales perceiving PC data communications as a growth market

Increase our market share of net additions leveraging our superb

network quality (high transmission speeds and wide area coverage)

SLIDE No

25


New Devices

Explore opportunities to expand revenues from new sources by actively introducing new devices equipped with Wi-Fi router capabilities

Approach to new devices

Wi-Fi connectionWi-Fi connection

F-06B N-04B N-08BMobile Wi-Fi router

Gaming devicePC Digital cameraMusic playerTablet device

DOCOMOrsquos 3G network

Wi-Fi

router capability

Broad area coverage superb communications quality

New

devices

SLIDE No

26


Measures Against Growing Packet Traffic

(Total traffic)

2007 2008 2009 2010

Further improvementFurther improvementHSDPA

POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE

launchShift from ldquoFOMA coverage expansionrdquo

to ldquotransmission speed enhancementcapacity builduprdquo

Shift from ldquoFOMA coverage expansionrdquo


Continue steadfast facility roll-out to accommodate constant growth of traffic

Maintain and improve network quality by introducing LTE employing traffic control

and data off-loading

Data off-loadingData off-loading

LTE roll-outLTE roll-out

Secure favorable network quality


Transmission speed control against super-heavy users


Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)

Plan to launch LTE in December 2010

Provide brand-new services leveraging LTErsquos distinctive featuresmdash

ldquohigh-speedrdquo ldquolarge-capacityrdquo

and ldquolow-latencyrdquo

transmission

High-speed Low-latencyLarge-capacity

LTErsquos distinctive features

Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency

Transmission latency

(maximum effect)

Transmission rate

Comparison of LTE max downlink speed of 75Mbps with HSPA max

downlink speed of 72Mbps

3G area

LTE areas

(Comparison with FOMA (HSPA) service)

Area expansion using an overlay approach to existing 3G areas

Service brandlogo

Ｘｉ (Pronounced ldquoCrossyrdquo)

The ldquoXrdquo

denotes both ldquoconnectionrdquo

and ldquoinfinite possibilityrdquo

and the ldquoirdquo

both individual userrdquo

and ldquoinnovation

SLIDE No

28


LTE (2)

These are illustrated example of logo on handsets ndash

not actual Xi handsets to be provided

Illustrated example

SLIDE No

29


LTE (3)

LTE capital expenditures to be brought forward total CAPEX for first three

years estimated to be approx yen3000 billion

LTE-related CAPEX Approx yen350 billion Approx yen1000 billion Approx yen1700 billion

Data communication device

Handset-type device

(Planned for release)

FY2010 FY2011 FY2012

TokyoOsakaNagoya

Prefectural capital-size cities

Major cities across Japan

Trial operation of com

mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)

Approx 1000 BTSs (cumulative)

Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)

Approx 20 POP coverage

Approx 15000 BTSs

(cumulative)


SLIDE No

30


Address social issuesAddress social issues Utilize DOCOMOrsquos strengthsUtilize DOCOMOrsquos strengths

Expand revenue base by further advancing new businesses in the fields of ldquohealth carerdquo

ldquofinancepaymentrdquo

and ldquoenvironmentecologyrdquo

that are beginning to take off

Safety

security business

Environment

ecology

business

Education

support

business

Establish information infrastructure by combining sensing technologies with mobile communications

Environment sensor network

Bicycle sharing business

ldquoSmart taprdquo

(visualization of power usage)

Social-Support Services (1)

Environmentecology business

Social PlatformHealth care

business

Financepayment business

Aim to further diversify financepayment services and businesses

ldquodocomo one-time insurancerdquo

docomo mobile remittance

service

Promotion of mobile CRM

Establish infrastructure for distributing personal medical information using mobile phones

ldquoMD+rdquo

(Medical information service)

ldquoMedical Brainrdquo

(Information support service for health care workers)

Wellness support

Health care

medical management business

Finance

paymentbusiness

SLIDE No

31


Launched ldquodocomo one-time insurancerdquo an insurance service leveraging mobile phonersquos unique properties and features

Launched medical-related information delivery service ldquoMD+rdquo

Short-term coverage for reasonable

premium (from 1 day)

Enables users to complete all procedures from application to payment with a single handset

Entry items required for application reduced to minimum

Recommendation for insurance subscription

using auto-GPS capability

ldquodocomo one-time insurancerdquo (Launched Apr 27 2010)

ldquoMD+rdquo (Launched Apr 1 2010)


Sponsor companies(Pharmaceutical

medical equipment manufacturers etc)

Promotion fee

(Drug info medical equipment info etc)

Medical doctors

(platform) Medical content

(Free of charge)

Easy access to latest medical content from PCs or smartphones

Provide sponsor companies with a platform for promotions to medical doctors

-Lectures by well-known

doctors case studies-Doctorsrsquo

community for each

expertise

Lifetime learning support and delivery of various medical information to doctors

SLIDE No

32


Mobile PhoneConvergence withConvergence with

fixed linefixed line

Convergence withConvergence with

broadcastingbroadcasting


info appliancesinfo appliances


automobiles (ITS)automobiles (ITS)


industrial equipmentindustrial equipment

Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based

automatic synchronization

Map data

Remote

control

Target adIP-TV

Mobile

multimedia

StorageLocation-based

automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC

Roll out new services converging mobile phones with various life

tools

Converged Services (1)

SLIDE No

33


Launched ldquoMyAreardquo Japanrsquos first Femto BTS-based home area service

High-

performance

Femto BTS


ldquoMyAreardquo(Launched Nov 18 2009)

Private FOMA area in home

Dedicated use

of bandwidthInout of

home area info

Constant access to（（（high-speed communication）））

Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function

Informs family memberrsquos departure fromreturn to home via e-mail

Possible to check family membersrsquo

presenceabsence status from outside

Message can be stored and delivered upon return to home

SLIDE No

34


File casting service

Multimedia Broadcasting Inc is a joint venture promoted by telecommunications carriers broadcasters trading companies advertisement agency and other leading Japanese companies

Submitted business plan for license application

Multimedia Broadcasting Inc

Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage

Live broadcast viewing

Affordable rates

Plan to offer services at reasonable rates starting from approx yen300month

Affordable rates


Broad adoption of compatible

devices at an early date

Over 5000 million units of devices

expected to be adoptedrdquo

(In 5th

year after service launch)





(In 5th


Rich portfolio of content

Ally with partners who owns strength in content business (eg broadcasters)

to provide a rich content portfolio





(Multimedia Broadcasting Inc)

SLIDE No

35


Global Expansion (1)

Deploy and promote business in each layer in markets outside Japan

Further enrich servicessupport for short-

and long-term international travelers

Deployment mainly in growth markets

Content

Network infrastructure

ApplicationPlatform

Deploym

ent mainly in

mature m

arkets

Accelerate growth by providing know-how on network roll-out etc

Enhance added value

Expand and strengthen value-added service business

leveraging net mobile AG



Comic deliveryComic delivery Info deliveryInfo delivery

bullEnhance enterprise value through network construction support etc

bullCapture growth of investee



New contentNew contentOverseas business deploym

entInternational services

For short-term travelersFor short-term travelers

For long-term travelersFor long-term travelers Enrich servicessupport for long-term travelersEnrich servicessupport for long-term travelers

Expand overseas support desks amp enrich servicesExpand overseas support desks amp enrich services

Enrich iMenu content accessible overseasEnrich iMenu content accessible overseas

SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6

Total subscriber base of TTSL (India) grew to approx 7300 million

TTSL won 9 circles mainly in mid-west India as a result of 3G spectrum auction

(Million subs)

No of subscriptions and market share are the total of GSM and

CDMA services of TTSL and TTML (Source TRAI)

TTSLTTML (India)

No of subscriptions

Total subscriptions 7253 million

Market share 114


Market share 114

(As of Jun 30 2010)

Service areas 17 circles

(Out of Indiarsquos total 22 circles)(As of Jun 2010)

GSM roll-out (brand TATA DOCOMO)

Sub share

89

Sub share

114

GSM launch

(Jun 25 2009) GSM launch

(Jun 25 2009)

3G spectrum auction results

Haryana

Punjab

Jammu amp

KashmirHimachalPradesh

Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won

Circles won by TTSLCircles won by TTML

(Out of total 22 circles)

Won licenses in 9 circles



No of subs doubled and

subscriber market share improved to No 5 from No 6

at the time of DOCOMOrsquos investment


ldquoDOCOMO Global Clubrdquo

Horizontal deployment of value-added services

Study joint procurement

of equipmenthandsetsStudy construction of

common platform

Share best practices

(Established Jan 2010)

SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio

Dividend per share (yen)

(Planned)(Full-year forecast)

(Actual) (Actual)

(yen)

Income Target and Returns to Shareholders

FY2012

operating income Over yen900 billion Return to

shareholders

Maintain highest level of payout

ratio in JapanContinue stable dividend payment

8310 yen5200(Planned)

(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP

Consolidated financial statements in this document are unaudited

Adjusted free cash flow excludes the effects of uncollected revenues due to bank holidays at the end of the fiscal year and changes in investment for cash management purposes with original maturities of longer than three months

For an explanation of the calculation processes of these numbers please see the reconciliations to the most directly comparable financial measures calculated and presented in accordance with US GAAP

and the IR page of our website wwwnttdocomocojp

FY2009 Results HighlightsFY2010 Forecasts

FY2008(Full-year) (1)


Changes(1) rarr(2)

FY2010(Full-year

forecast) (3)3)Changes

(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15

Cellular Services Revenues(Billions of yen) 36613 34995 -44 34050 -27

Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07

Income Before Income Taxes(Billions of yen) 7805 8362 +71 8430 +08

Net Income Attributable to

NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points

Adjusted Free Cash Flow(Billions of yen) 934 4169 +3463 4700 +127

SLIDE No

40


FY2010 Results Forecasts Highlights

FY2009 FY2010 (forecast)

Operating

income

yen8342 billion

Key factors behind changes in operating income 〈FY09rArrFY10 (forecast)

〉

Decrease in voice revenues

Down yen2000 billion

Operating income yen8400 billion

FY2010 Results Forecasts

rArr Make up for the decline in voice revenues and secure income by increasing packet revenues and reducing various costs etc

Operating

income

yen8400 billion

Increase in packet revenues

Up yen1100 billion

Decrease in distributor commissions (Before application of ASC605-501

)

Down yen400 billion

Decrease in network-related costs2

Down yen300 billion

Others3

Down yen300 billion

1 Formerly known as EITF-01-09 2 Depreciation communication network charges etc 3 Reduction of general expenses etc

Impact of ldquoValue Planrdquo


SLIDE No

41


USGAAP


Adjusted free cash flow excludes the effects of uncollected revenues due to bank holidays at the end of the fiscal year and changes in investments for cash management purposes with original maturities of longer than three months



FY20101Q Financial Results

20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)

Progress to forecast

(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258

Cellular Services Revenues(Billions of yen) 8819 8642 -20 34050 254

Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286

Income Before Income Taxes(Billions of yen) 2475 2406 -28 8430 285


NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -

Adjusted Free Cash Flow(Billions of yen) -908 472 - 4700 100

SLIDE No

42


FY20101Q Financial Results Highlights

1 Sum of cost of equipment sold and distributor commissions 2 Sum of communication networks charges depreciation and amortization and loss on disposal of property plant and equipment

Decrease in network-

related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year

Operating revenuesUp yen45 billion

Operating expensesUp yen158 billion


Down Approx yen300 billion

Impact of ldquoValue PlanrdquoDown Approx yen300 billion

Decrease in equipment sales expenses1Down yen89 billion

Decrease in voice revenuesDown yen414 billion

Key factors behind YOY changes in operating incomeKey factors behind YOY changes in operating income

Increase in other revenuesUp yen198 billion

Increase in

equipment sales revenues

Up yen24 billion

Increase in

other expensesUp yen459 billion

Increase in

packet revenuesUp yen237 billion

Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40

50-OFF Monthly Charge Discount PlansldquoValue Planrdquo

50-Off Monthly Charge Discount Plans

No of subs amp subscription rate


No of subs amp subscription rateldquoValue Planrdquo

subscriptions

ldquoValue Courserdquo

selection rate

ldquoValue Planrdquo

subscriptions


selection rate

(Million subs)(Selection rate )

Subscription rate

62

Subscription rate

62

50-OFF monthly charge discount plan subscription rate

No of ldquoMAX Discountrdquo2 subscriptions

(Million subs)(Subscription rate )

No of users subscribing to ldquoFamily Discountrdquo1+ldquoIchinen Discountrdquo

for over 10 years

Subscription rate of billing plans offering 50 discount on basic monthly charge grew to approx 80

rarr

Negative impact on revenues became insignificant

Number of ldquoValue Planrdquo

subscriptions continued to increase


selection rate3

No of ldquoValue Planrdquo

subscriptions

3 Percentage of users who chose ldquoValue Courserdquo

among total users who purchased

a handset using new handset purchase methods1 Inclusive of ldquoOffice Discountrdquo

and ldquoBusiness Discountrdquo

subscriptions 2 ldquoFami-wari MAX 50rdquo ldquoHitoridemo Discount 50rdquo

and ldquoOffice-wari MAX 50rdquo

SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113

Subscriber Migration to FOMA

(Million subs)

mova

5608

Numbers in parentheses indicate the percentage of FOMA subscriptions to total cellular subscriptions

5320

(949)4904(898)

54605339

4395(823)

Inclusive of Communication Module Service subscriptions

944556

288

FY2007 FY2008 FY2009

No of subscribers who have migrated to FOMA in FY20101Q 045

million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133

YOY changes in MOU (r ight axis) -34 -41 -48 -29 -21 -14 0 -15 -15 -07 -07 0 -15

074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)

Cellular (FOMA+mova) MOU

MOU for FY20101Q was 133 minutes (Down 15 year-on-year)

For an explanation on MOU please see ldquoDefinition and Calculation Methods of MOU and ARPUrdquo

in this presentation

()(minutes)

FY07 full-year MOU 138 minutes



(Down 42 year-on-year)FY08 full-year MOU 137 minutes







SLIDE No

46


Cost Efficiency Improvement (1)Steadily facilitated cost efficiency improvement toward achievement of medium-term plan

(Reduced costs by approx yen1500 billion on FY2009 compared to FY2007)

Cost-cutting efforts to be continued in FY2010

(Plan to reduce costs by approx yen2000 billion on FY2010 compared to FY2007)

Consolidation of former regional

subsidiaries

Nationwide integration of common operationsCall centersBill collectionRepair handset logistics

Promote best practices

Network

costs

Continual efficiency improvementUse of optimal equipment depending on

each areaPromote ALL-IP conversion Construction of economical transmission

network

General

expenses

Continue efficiency improvement of existing expense items

FY2008 FY2009 FY2010

(planned)

Network-related costs3

Planned actions for FY2010

1 Amount of reduction is the projected cost savings to be achieved by Mar 31 2011 compared to FY2007 3 Sum of depreciation and communication network charges

Depreciation + Communication

network charges(Billions of yen)

98309530

11208

Network costs


subsidiaries

General expenses

FY2010(planned) Down yen700 billion1

FY2009(actual)

Down yen500 billion2


FY2009(actual)


2 Amount of reduction is cost savings achieved by Mar 31 2010 compared to FY2007


FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000

FY06 FY07 FY08 FY09 FY10(forecast)

Reduction of base station construction

costs

Measures to improve efficiency

of network ndashrelated costs

Streamliningof network

Reduction of

communication

network

charges

Improve efficiency by standardizing

base station tower specifications

Optimization of BS transmission lines

Conversion into IP network

Use of optimal equipment for each area

Simplified network

Construction of more economical transmission network

Historical changes in CAPEX

(Billions of yen)

9344

75877376

Cost Efficiency Improvement (2)

Total annual CAPEX for FY2010 estimated to be yen6750 billion

Total annual CAPEX including LTE-related investments for FY2011 and beyond expected to

be kept below yen7000 billion

6865

0

6750 Improve efficiency of maintenance

operations through integration of facilities etc

SLIDE No

48


Changes in market environment

Change of Focus to Adapt to Market Maturity Transformation to a company attaching

priority to satisfying user needs

Mature phaseMature phase

Focus on existing subscribers

(loyalty building)

Customer-lead approach (ldquoPullrdquo

type)

Serviceperformance-oriented

Focus on new subscriber acquisition

Carrier-lead approach (ldquoPushrdquo

type)

Technologyfunctionality-oriented

Expansion phaseExpansion phase

0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103

Cellular market totalAnnual subscriber growth 10 million

Annual subscriber growth 5 million

(Million subs)

Expansion phase Mature phase

SLIDE No

49


Softbank

5651 million(497)3209 million

(282)

2257 million(199)

９６９６

８７８７

４９４９

Emobile253 million （22）

au

NTT DOCOMOrsquos total subscriptions Approx 565 million (Japanrsquos largest mobile phone carrier)

(As of June 30 2010) No of subscriptions FOMA (3G) subscription rate

i-mode subscription rate

i-mode flat-rate subscription rate

Source Telecommunications Carriers Association (TCA)

No of FOMA (3G) subs Total cellular (FOMA+mova) subscriptions

No of i-mode subs Total cellular (FOMA+mova) subscriptions No of i-mode flat-rate service subs Total FOMA (3G) subscriptions

No of Cellular Subscriptions

SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc

Growth of Packet Traffic

Increased video content usage contributed to growth of flat-rate

subscriptions and packet ARPU

Growth of data traffic (FOMA)

GIF+JPEG

i-motion

HTML etc

Still image data

Video data

Character data etc(Still image and video data are partly included)

SLIDE No

51


Apply transmission speed control against super heavy (packet flat-rate) users

in congested areashours to ensure fair use of network

Use of over 300 million packets

in last three days

Transmission Speed Control Against Super Heavy Users

Apply transmission speed control against super heavy users during congestion

Congested hoursarea

Ordinary user Super heavy user

2 days ago 30000 pkts

120 million pkts

1 day ago 20000 pkts

150 million pkts

Today 40000 pkts 100 million pkts

Total 90000 pkts 370 million pkts

Measure packet usage in last 3 days

(example)

SLIDE No

52


Data Off-Loading

Data off-loading using Femto BTS Wi-Fi etc

More Wi-Fi-enabled devices planned to be added in the future

InternetInternet

3000 areas amp 6800 access points nationwide

cafe Fast food shops

AirportStation

Macro

cell

BTS

DOCOMO

network facilities

Femto BTSFemto BTS Wi-FiWi-Fi

Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business

Brand businessBrand business

Acquirer Acquirer businessbusiness

MerchantMerchant

acquisitionacquisition

A new credit brand established by DOCOMO

Provides an open payment platform

Domains of DOCOMOrsquos Credit Business

Roles Services provided by DOCOMO

Credit lines from yen200000monthIntrsquol brand cards are also issuedRevolving paymentcashing

DCMXDCMX

Easy-to-use mobile credit serviceSimple application directly from

handsetBilled together with monthly

phone billsInstant credit line up to yen10000

month

DCMXDCMXminimini

Define rulesProvide a platform

Credit card issuance

Issuer businessIssuer business

Merchants to be acquired by business partners (eg Sumitomo Mitsui Card etc)

SLIDE No

54


Relation of players Money flow (conceptual)

Ex When user spends yen10000 in shopping

Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer

MerchantMerchantyen10000yen10000

yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company

Total revenuesTotal revenues

Mobile Credit Payment Business Model

As of June 30 2010As of June 30 2010

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million

No of iD readerwriter

machines installed

450000


machines installed

450000

Brand network

SLIDE No

55


Operating Revenues US GAAP

0

1000

2000

3000

4000

5000

6000

Equipment sales revenues 6069 5075 4770

Other revenues 1798 2775 3400

Cellular services revenues (voice packet) 36613 34955 34050

20093 (Full year) 20103 (Full year) 20113 (Full year forecast)

(Billions of yen)

(Billions of yen)

ldquoInternational services revenuesrdquo

are included in ldquoCellular services revenues (voice packet)rdquo

42844

-37

4222044480

SLIDE No

56


Operating Expenses US GAAP

0

1000

2000

3000

4000

5000

Personnel expenses 2541 2583 2670

Taxes and public duties 387 389 400

Depreciation and amortization 8042 7011 6820

Loss on disposal of property plant andequipment and intangible assets

697 470 490

Communication network charges 3167 2819 2710

Non-personnel expenses 21336 21229 20730

(Incl) Revenue-linked expenses 13339 12538 11240

(Incl) Other non-personnel expenses 7997 8691 9490

(Incl) Other revenues related expenses 739 1450 2070

(Incl) Others 7258 7241 7420

20093 (Full year) 20103 (Full year) 20113 (Full year forecast)(Billions of yen)

34502

(Billions of yen)

Revenue-linked expenses Cost of equipment sold + distributor commissions + cost of loyalty programs

Other revenues related expenses Cost at subsidiaries + cost for Mobile Phone Protection amp Delivery Services

-46

3382036170

SLIDE No

57


Capital Expenditures

0

100

200

300

400

500

600

700

800

900

1000

Other (information systems etc) 1363 1297 1600

Mobile phone business (FOMA) 4899 4540 3750

Mobile phone business (mova) 107 77 30

Mobile phone business (Other) 1007 951 1370


(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58


Definition and Calculation Methods of MOU and ARPU MOU (Minutes of usage) Average communication time per one month per one user ARPU (Average monthly Revenue Per Unit)Average monthly revenue per unit or ARPU is used to measure average monthly operating revenues attributable to designated services on a persubscription basis ARPU is calculated by dividing various revenue items included in our wireless services revenues such as monthly charges voice transmission charges and packet transmission charges from designated services which are incurred consistently each month by the number of active subscriptions to the relevant services Accordingly the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements The revenue items included in the numerators of our ARPU figures are based on our US GAAP

results of operations Aggregate ARPU (FOMA+mova) Voice ARPU (FOMA+mova) + Packet ARPU (FOMA+mova)

Voice ARPU (FOMA+mova) Voice ARPU (FOMA+mova) Related Revenues (monthly charges voice transmission charges) No

of active cellular phone subscriptions (FOMA+mova) Packet ARPU (FOMA+mova) Packet ARPU (FOMA) Related Revenues (monthly charges packet transmission charges) +

i-mode ARPU (mova) Related Revenues (monthly charges packet transmission charges) No of active cellular phone subscriptions (FOMA+mova)

i-mode ARPU (FOMA+mova) i-mode ARPU (FOMA+mova) Related Revenues (monthly charges packet transmission charges)

No of active cellular phone subscriptions (FOMA+mova) Aggregate ARPU (FOMA) Voice ARPU (FOMA) + Packet ARPU (FOMA)

Voice ARPU (FOMA) Voice ARPU (FOMA) Related Revenues (monthly charges voice transmission charges) No of active

cellular phone subscriptions (FOMA) Packet ARPU (FOMA) Packet ARPU (FOMA) Related Revenues (monthly charges packet transmission charges) No of active

cellular phone

subscriptions (FOMA) i-mode ARPU (FOMA) i-mode ARPU (FOMA) Related Revenues (monthly charges packet transmission charges) No of active

cellular phone subscriptions (FOMA) Aggregate ARPU (mova) Voice ARPU (mova) + i-mode ARPU (mova)

Voice ARPU (mova) Voice ARPU (mova) Related Revenues (monthly charges voice transmission charges) No of active cellular phone subscriptions (mova)

i-mode ARPU (mova) i-mode ARPU (mova) Related Revenues (monthly charges packet transmission charges) No of active

cellular phone subscriptions (mova) Number of active subscriptions used in ARPU and MOU calculations are as follows

Quarterly data sum of ldquoNo of active subscriptions in each monthrdquo of the current quarter Half-year data sum of ldquoNo of active subscriptions in each monthrdquo of the current half Full-year data sum of ldquoNo of active subscriptions in each monthrdquo of the current fiscal year

ldquoNo of active subscriptions in each monthrdquo (No of subs at end of previous month + No of subs at end of current month)2 The revenues and no of subscriptions of Communication Module Service are not included in the above calculation of ARPU and MOU

SLIDE No

59


Reconciliation of the Disclosed Non-GAAP Financial Measures to the Most Directly Comparable GAAP Financial Measures

i EBITDA and EBITDA margin Billions of yen

Three months endedJune 30 2009


a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note

ii Free cash flows excluding changes in investments for cash management purposesBillions of yen



(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note

Depreciation and amortizationLoss on sale or disposal of property plant and equipmentOperating incomeOther income (expense)Income taxesEquity in net income (losses) of affiliates Less Net (income) loss attributable to noncontrolling interests

EBITDA and EBITDA margin as we use them are different from EBITDA as used in Item 10(e) of regulation S-K and may not be comparable tosimilarly titled measures used by other companies

b Net income attributable to NTT DOCOMO INC

c Operating revenues EBITDA margin (=ac) Net income margin (=bc)

Free cash flows excluding changes in investments for cash management purposes

Net cash provided by operating activitiesChanges in investments for cash management purposes were derived from purchases redemption at maturity and disposals of financial instruments held for cash management purposes with original maturities of longer than three months

Changes in investments for cash management purposesFree cash flowsNet cash used in investing activities

Names of companies products etc contained in this document are the trademarks or registered trademarks of their respective organizations

Cover

Forward-Looking Statements

DOCOMOs Change and Challenge

DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions


DOCOMOs Challenge to Achieve New Growth


Cellular（FOMA+mova）ARPU






i-concier (1)

i-concier (2)

docomo market (i-mode)

Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices





50-OFF Monthly Charge Discount PlansValue Plan





Change of Focus to Adapt to Market Maturity




Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses


Definition and Calculation Methods of MOU and ARPU


Back Cover

SLIDE No

1


Forward-Looking StatementsThis presentation contains forward-looking statements such as forecasts of results of operations management strategies objectives and plans forecasts of operational data such as the expected number of subscriptions and the expected dividend payments All forward-looking statements that are not historical facts are based on managementrsquos current plans expectations assumptions and estimates based on the information currently available Some of the projected numbers in this presentation were derived using certain assumptions that are indispensable for making such projections in addition to historical facts These forward-looking statements are subject to various known and unknown risks uncertainties and other factors that could cause our actual results to differ materially from those contained in or suggested by any forward-looking statement Potential risks and uncertainties include without limitation the following

(1) Changes in the business environment in the telecommunications industry such as intensifying competition from other service providers or other technologies caused by Mobile Number Portability new market entrants and other factors could

limit our acquisition of new subscriptions and retention of existing subscriptions or may lead to diminishing ARPU or an increase in our costs and expenses

(2) Current and new services usage patterns and sales schemes introduced by our corporate group may not develop as planned which could affect our financial condition and limit our growth

(3) The introduction or change of various laws or regulations or

the application of such laws and regulations to our corporate group could restrict our business operations which may adversely affect our financial condition and results of operations

(4) Limitations in the amount of frequency spectrum or facilities made available to us could negatively affect our ability to maintain and improve our service quality and level of customer satisfaction

(5) Other mobile service providers in the world may not adopt the technologies that are compatible with those used by our corporate grouprsquos mobile communications system on a continual basis which could affect our ability to sufficiently offer international services

(6) Our domestic and international investments alliances and collaborations may not produce the returns or provide the opportunities we expect

(7) As electronic payment capability and many other new features

are built into our cellular phonesdevices and services of parties other than those belonging to our corporate group are provided through our cellular handsetsdevices potential problems resulting from malfunctions defects or loss of handsetsdevices or imperfection of services provided by such other parties may arise which could have an adverse effect on our financial condition and results of operations

(8) Social problems that could be caused by misuse or misunderstanding of our products and services may adversely affect our credibility or corporate image

(9) Inadequate handling of confidential business information including personal information by our corporate group contractors and others may adversely affect our credibility or corporate image

(10) Owners of intellectual property rights that are essential for our business execution may not grant us the right to license or otherwise use such intellectual property rights on acceptable terms or at all which may limit our ability to offer

certain technologies products andor services and we may also

be held liable for damage compensation if we infringe the intellectual property rights of others

(11) Natural disasters power shortages malfunctioning of equipment software bugs computer viruses cyber attacks hacking unauthorized access and other problems could cause failures in the networks distribution channel andor other factors required for the provision of service disrupting our ability to offer services to our subscribers and may adversely affect our credibility or corporate image

(12) Concerns about wireless telecommunication health risks may adversely affect our financial condition and results of operations

(13) Our parent company NIPPON TELEGRAPH AND TELEPHONE CORPORATION (NTT) could exercise influence that may not be in the interests of our other shareholders

SLIDE No

2





communications etc

Increase

packet ARPU



Challenge

Change



programs

ldquoChallengerdquo


Traffic control


Accommodate

packet traffic

growth





SLIDE No

4




satisfaction

Review from

customersrsquo


customersrsquo


PromotionPromotion

New handset

series




Expanded



within 48 hours

Handsets

devices

Handsets

devicesAfter-sales

support customer

treatment

After-sales

support customer

treatment





SLIDE No

5







FY20101Q


Approx 13000 visits

Approx 81000 visits





Visit amp

investigate

Tester

FY20101Q





Battery pack



(As of April 2010)


Cumulative after


(Since July 2009)

SLIDE No

6




into new series



ldquoDesignrdquo






ldquo



use various handset

functions

Practical


Emotional

accessory




DOCOMO Smartphone


SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

2





communications etc

Increase

packet ARPU



Challenge

Change



programs

ldquoChallengerdquo


Traffic control


Accommodate

packet traffic

growth





SLIDE No

4




satisfaction

Review from

customersrsquo


customersrsquo


PromotionPromotion

New handset

series




Expanded



within 48 hours

Handsets

devices

Handsets

devicesAfter-sales

support customer

treatment

After-sales

support customer

treatment





SLIDE No

5







FY20101Q


Approx 13000 visits

Approx 81000 visits





Visit amp

investigate

Tester

FY20101Q





Battery pack



(As of April 2010)


Cumulative after


(Since July 2009)

SLIDE No

6




into new series



ldquoDesignrdquo






ldquo



use various handset

functions

Practical


Emotional

accessory




DOCOMO Smartphone


SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover



SLIDE No

4




satisfaction

Review from

customersrsquo


customersrsquo


PromotionPromotion

New handset

series




Expanded



within 48 hours

Handsets

devices

Handsets

devicesAfter-sales

support customer

treatment

After-sales

support customer

treatment





SLIDE No

5







FY20101Q


Approx 13000 visits

Approx 81000 visits





Visit amp

investigate

Tester

FY20101Q





Battery pack



(As of April 2010)


Cumulative after


(Since July 2009)

SLIDE No

6




into new series



ldquoDesignrdquo






ldquo



use various handset

functions

Practical


Emotional

accessory




DOCOMO Smartphone


SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

5







FY20101Q


Approx 13000 visits

Approx 81000 visits





Visit amp

investigate

Tester

FY20101Q





Battery pack



(As of April 2010)


Cumulative after


(Since July 2009)

SLIDE No

6




into new series



ldquoDesignrdquo






ldquo



use various handset

functions

Practical


Emotional

accessory




DOCOMO Smartphone


SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

6




into new series



ldquoDesignrdquo






ldquo



use various handset

functions

Practical


Emotional

accessory




DOCOMO Smartphone


SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

7





rarr

FY2009046)


tangible results




No 1


rating by JD Power





2 ldquo15th



SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

8


1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Total Handset Sales



FY2008





FY2009

(Million units)

532



446495 451535

434 420503


160

120

80

40

0

461

Full-year forecast

1820 million

Up 62

year-on-year

Up 62

year-on-year

FY2010

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

9


094

044049045046044

052

044

052051

068074

085

000

050

100

150

200

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Churn Rate





()

FY2007 FY2008


FY2009


SoftBankSoftBank

KDDI (au)KDDI (au)

docomodocomo


FY2010


and FY20091Q


and FY20091Q

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

10


00

01

02

03

04

05

06

07

1Q 2Q 3Q 4Q

026032

025

065

043

Net Additions



Up 64

year-on-year

Up 64

year-on-year

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

11


-20

0

20

40

60

80

100

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q






FY2008 FY2009

()



FY2007



SoftBankSoftBank

auau

EMOBILEEMOBILE

docomodocomo







SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover




SLIDE No

13



(1) Voice ARPU

(2) Packet ARPU

(fiscal year)2012

(yen)

4000

0

2000

6000

2007 2011


ARPU


ARPU Growth

20102008 2009




Target for FY2012


Target for FY2012



subs


subs

yen2560

yen2550








SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

14


Cellular（

FOMA+mova）ARPU

0

2000

4000

6000

8000

Voice ARPU 3560 3450 3340 2970 3010 2970 3030 2590 2680 2550

Packet ARPU 2330 2410 2390 2420 2430 2450 2440 2470 2510 2560

(Incl) i-mode ARPU 2290 2360 2350 2370 2380 2390 2370 2380 2390 2440



4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q) FY2010

(yen)


FY20101Q


2330 2410 2390 2420

5890 5860 57305390 5440

2430 2450 2510

5420





5470

2440








2470

5060 5110

2560

FY2010FY2010

5190

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

15



(Million subs)

0

10

20

30

40

50

60

70

096 099 0912 103 1060

5

10

15

20

25

30

35



(Subscription rate)


00

10

20

30

40

096 099 0912 103 1062350

2400

2450

2500

2550



3170 million




3170 million


Subscription rate

56

Subscription rate

56(Yen)


0

(Growth rate)











Up yen110



Up yen110

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

16


200

250

300

350

400

450



(Billions of yen)


ＦＹ２０１０ＦＹ２００９ＦＹ２００８ＦＹ２００７ＦＹ２００６

Up 6

year-on-year

Up 6

year-on-year

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

17


For heavy users








user base

i-modei-mode

PC dataPC data






high data speeds

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

18



00

02

04

06

08

10

12

096 099 0912 103 106

044

077

(Million subs)

086

ldquoBeeTVrdquo

subscriptions

107

125


(conceptual)

Joined service

through

Ads

Web

i-channel etc

Joined service

as a result of

recommendation

at shops


Ads

Web

i-channel etc



After content

subscription

Before content

subscription


(Jan 2010) (Jan 2010) (Mar 2010)

After starting shop

recommendation

Reached

monthly

upper limit


Reached

monthly

upper limit

Not reached

monthly

upper limit

Reached monthly

upper limit

Reached

monthly

upper limit

Not reached

upper limit



shop counters


users

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

19








PUSH


SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

20


0

2

4

6

0812 093 0906 0909 0912 103 106

0

200

400

600

0812 093 096 099 0912 103 106

191191244244

332332

423423493493

548548611611

Service concept



occasions










Steadfast growth



790 million

Steadfast growth

156093

234

478420

310


SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

21





0

50

100

150

200

0812 093 096 099 0912 103 106






DOCOMODOCOMODOCOMO

CustomerCustomer


Information

delivery

(eg coupons etc)

Information

delivery

(eg coupons etc)

Assist



SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

22




(around Nov 2010)





Content providers


(individuals)




DOCOMO server

(hosting)





SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

23



Smartphones


Products

Products

Content

Content

ldquosp moderdquo


launch

Mail service

(docomonejp)



Further enrichment

of content




(As of Jun 30 2010)




Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

ldquoOsaifu

Keitairdquo

e-wallet

Model compatible

with

One-seg

broadcasting

Model compatible

with

One-seg

broadcasting

XperiaTM

LYNX

dynapocket

BlackBerry

Bold

9700


GALAXY S


(planned)





(Sept 1 2010)

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

24



086 089 0812 093 096 099 0912 103 106




(Million subs)

020

040

060

086 089 0812 093 096 099 0912 103 106

(1000 units)

067067058058

053053050050047047044044008

012 016020

028

080080

040

100


010

080

200 096096


100


Approx 150 million


ldquo15th



120

107107

055




SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

25


New Devices







Wi-Fi

router capability


New

devices

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

26



(Total traffic)

2007 2008 2009 2010


POP coverage

100

HSDPAPOP coverage

100

LTE

launch

LTE














Approx 60 growth

year-on-year

Approx 60 growth

year-on-year

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

27


LTE (1)





transmission



Approx 10-fold

Approx 14

Approx

3-fold

Spectrum efficiency


(maximum effect)

Transmission rate



3G area

LTE areas



Service brandlogo


The ldquoXrdquo



and the ldquoirdquo


and ldquoinnovation

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

28


LTE (2)



Illustrated example

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

29


LTE (3)





Handset-type device


FY2010 FY2011 FY2012

TokyoOsakaNagoya




mercial netw

ork

(From June 2010)

LTE service launch

(Dec 2010)


Approx 7

POP coverage

Approx 5000 BTSs

(cumulative)


Approx 15000 BTSs

(cumulative)


SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

30







Safety

security business

Environment

ecology

business

Education

support

business




ldquoSmart taprdquo





business





service



ldquoMD+rdquo




Wellness support

Health care


Finance

paymentbusiness

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

31















Promotion fee


Medical doctors


(Free of charge)





community for each

expertise


SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

32












Desktop

PC

Mobile PC

MusicImage

Farmware

update

Remote

controlRemote

monitoring

Location-based


Map data

Remote

control

Target adIP-TV

Mobile

multimedia


automatic

synchronization

Location-based


Remote

control

Remote

monitoring

Remote

controlImage

Femto cell

NGNMIDUMPC


tools


SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

33



High-

performance

Femto BTS




Dedicated use


home area info


Exclusive content

for

ldquoMyAreardquo

Compatible with

long-form video

ldquoImasukardquo

function





SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

34






Base station

Movies

Streaming service

音楽Music

Newspaper Drama

Book Gaming

Sports News Concert

Automatic data

storage


Affordable rates


Affordable rates






(In 5th






(In 5th










SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

35







Content


ApplicationPlatform

Deploym

ent mainly in

mature m

arkets


Enhance added value
















SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

36


30

40

50

60

70

80

094 5 6 7 8 9 10 11 12 101 2 3 4 5 6



(Million subs)



TTSLTTML (India)

No of subscriptions


Market share 114


Market share 114

(As of Jun 30 2010)




Sub share

89

Sub share

114

GSM launch


(Jun 25 2009)


Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu amp


Delhi

Assam North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

Karnataka

KeralaTamil Nadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Circles not won














common platform



SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

37


500

1500

2000

4000 4000

4800 48005200 5200

12 13

30

38

44 4442

12

42

0

2000

4000

6000

8000

2002 2003 2004 2005 2006 2007 2008 2009 2010FY2007 FY2008 FY2009 FY2010 FY2012

Operating incom

e (billions of yen)

Over yen900 billion

(Fiscal year)

～

8083840

(Fiscal year)

Payout ratio



(Actual) (Actual)

(yen)


FY2012


shareholders




(Planned)

8342

(Target)

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

Appendices


SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

39


USGAAP








Changes(1) rarr(2)

FY2010(Full-year


(2) rarr(3)

Operating Revenues

(Billions of yen) 44480 42844 -37 42220 -15


Operating Expenses

(Billions of yen) 36170 34502 -46 33820 -20

Operating Income

(Billions of yen) 8310 8342 +04 8400 +07



NTT DOCOMO INC

(Billions of yen)4719 4948 +49 4970 +04

EBITDA Margin

() 377 366 -11

points 367 +01

points


SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

40




Operating

income

yen8342 billion


〉






Operating

income

yen8400 billion


Up yen1100 billion


)

Down yen400 billion


Down yen300 billion

Others3

Down yen300 billion




SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

41


USGAAP






20094-6(1Q) (1)

20104-6(1Q) (2)

Changes(1) rarr (2)

FY2010(Full-year

forecast) (3)


(2) (3)

Operating Revenues

(Billions of yen) 10848 10892 +04 42220 258


Operating Expenses

(Billions of yen) 8329 8487 +19 33820 251

Operating Income

(Billions of yen) 2518 2405 -45 8400 286



NTT DOCOMO INC

(Billions of yen)1474 1422 -35 4970 286

EBITDA Margin

() 393 369 -24

points 367 -


SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

42





related costs2

Down yen212 billion

FY20091Q FY20101Q

Operating

income

yen2518 billion

Operating income

yen2405 billion

Down yen113 billion

(-45)

year-on-year










Increase in


Up yen24 billion

Increase in


Increase in


Increase in loyalty

program expenses

Up yen249 billion

Increase in loyalty

program expenses

Up yen249 billion

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

43


0

10

20

30

40

50

60

70

80

089 0812 093 096 099 0912 103 1065

10

15

20

25

30

35

40

45

20

30

40

50

60

70

80

90

100

089 0812 093 096 099 0912 103 1060

5

10

15

20

25

30

35

40






subscriptions


selection rate


subscriptions


selection rate


Subscription rate

62

Subscription rate

62





for over 10 years


rarr





selection rate3


subscriptions







SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

44


076 079 0712 083 086 089 0812 093 096 099 0912 103 106 113


(Million subs)

mova

5608


5320

(949)4904(898)

54605339

4395(823)


944556

288

FY2007 FY2008 FY2009


million

5294 5394

1290749

4004(756)

4644(861)

5126(929)

3935519

5205(939)

3395544

(Forecast)

5486

5025(916)

4626668431107

4749(877)4520

(843)

3785(716)

5285

1499

5363 54165315

4208(792)

5745 123

5622

(98)

600

400

300

200

100

0

500

235

5416

(958)

5651

FY2010

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

45


0

20

40

60

80

100

120

140

160

180

200

-25

-20

-15

-10

-5

0

5

10

15

20

25

MOU (left axis) 140 140 139 135 137 138 139 133 135 137 138 133 133


074-6(1Q) 7-9(2Q) 10-12(3Q) 081-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 091-3(4Q) 4-6(1Q) 7-9(2Q) 10-12(3Q) 101-3(4Q) 4-6(1Q)





()(minutes)











SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

46







subsidiaries



Network

costs



network

General

expenses


FY2008 FY2009 FY2010

(planned)






98309530

11208

Network costs


subsidiaries

General expenses


FY2009(actual)



FY2009(actual)




FY2009(actual)



FY2009(actual)



FY2009(actual)



FY2009(actual)


SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

47


500

750

1000



costs




Reduction of

communication

network

charges






Simplified network



(Billions of yen)

9344

75877376





6865

0



SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

48







(loyalty building)


type)




type)



0

20

40

60

80

100

120

963 973 983 993 003 013 023 033 043 053 063 073 083 093 103



(Million subs)


SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

49


Softbank


(282)

2257 million(199)

９６９６

８７８７

４９４９


au









SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

50


0

1000

2000

3000

4000

5000

6000

7000

8000

9000

063 066 069 0612 073 076 079 0712 083 086 089 0812 093 096 099 0912 1003 1006

GIF+JPEG

i-motion

HTML etc





GIF+JPEG

i-motion

HTML etc

Still image data

Video data


SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

51





in last three days



Congested hoursarea



120 million pkts


150 million pkts




(example)

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

52


Data Off-Loading



InternetInternet



AirportStation

Macro

cell

BTS

DOCOMO

network facilities


Public

wireless LAN

Public

wireless LAN

Home

Data off-loading

Broadband circuit

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

53


Credit Business



MerchantMerchant







DCMXDCMX




month

DCMXDCMXminimini





SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

54




Card

issuance

Billing

Pay

IssuerIssuer

BrandBrand

AcquirerAcquirer


yen160yen160

yen250yen250

yen10yen10

yen150yen150

yen20yen20

yen80yen80

yen9750yen9750

yen10yen10

Merchant

comm

ission

Brand

comm

issionIssuer com

mission

Brand

comm

ission

25

Card

companyCard

companyCard

company




DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

DCMX subscriptions

1164 million

(Incl 454 million

regular card subs)

iD brand

subscriptions

1475 million

iD brand

subscriptions

1475 million


machines installed

450000


machines installed

450000

Brand network

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

55



0

1000

2000

3000

4000

5000

6000





(Billions of yen)

(Billions of yen)



42844

-37

4222044480

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

56



0

1000

2000

3000

4000

5000





697 470 490






(Incl) Others 7258 7241 7420


34502

(Billions of yen)



-46

3382036170

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

57



0

100

200

300

400

500

600

700

800

900

1000






(Billions of yen)

73766865

(Billions of yen)

-69

6750

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

58











cellular phone








SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

SLIDE No

59






a EBITDA yen 4264 yen 4015(1690) (1581)

(56) (30)2518 2405

(44) 00(1002) (971)

08 (09)(07) (04)

1474 1422

10848 10892393 369136 131

Note




(yen 908) yen 47232 1919

(876) 2390(2422) (23)1545 2413

Note









Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover


Cover



DOCOMOs Change

Continual Change




Total Handset Sales

Churn Rate

Net Additions










i-concier (1)

i-concier (2)


Smartphones


New Devices


LTE (1)

LTE (2)

LTE (3)









Appendices














Data Off-Loading

Credit Business


Operating Revenues

Operating Expenses




Back Cover

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