INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

MEDIA KIT

FCIFloorCoveringInstaller

t

t t

For more than 14 years, FloorCovering Installer Magazine hasbeen at the forefront of our ever-

changing industry.As technology, trends and techniquesgrow and improve, so do rules, regulationsand costs. As the leading trade magazinein the flooring installation industry, FCI’smission is to keep it’s readers — thoseinstallers and installation contractors whodo the bulk of flooring installation in theU.S. market — abreast of the multitude ofchanges and new technology that willenable them to be successful. Our instal-lation-focused publication offers both resi-dential and commercial installation fea-tures, while at the same time remainingdedicated to all aspects of the flooringprocess — from procedures, products andtechnology, to troubleshooting problemsinvolving all types of flooring surfaces.Floor Covering Installer is expanding to 11issues in 2008, and in an added effort to getinformation to our readers in a more timely fash-ion;we will be introducing many new integratedmedia programs for our advertisers and manu-facturers.Our website (www.fcimag.com) hasbeen linked to a much larger portal(www.FlooringInsider.com), which togetherwith our sister publications, National Floor

Trends and Tile Magazine, encompasses allaspects of the flooring industry, with up-to-the-minute news, exclusive features, tips, flooringfacts and more.From Webinars and videos to demon-strate your products and installationadvancements, to e-Newsletters, elec-tronic content sponsorships and casestudy programs, you’ll find a host of inte-grated media options available within this2008 Media Kit. It is FCI’s goal and pur-pose to keep our readers aware of every-thing that is taking place in our rapidlyadvancing and constantly changing floor-ing installation market.

Gregg LoriaPublisherloriag@bnpmedia.com

Leading the Industryfor More Than 14 Years

FCIFloorCoveringInstaller

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

t

t tFCIFloorCoveringInstaller

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

BUYING & PURCHASING POWER^

FCI readers on average spend $321,000 per year on floor covering materials, supplies, accessories, and/or equipment.Their gross annual sales average is $712,000.

FCI READERS BUY THE PRODUCTS THEY SEE IN FCI MAGAZINE^

• 91% say they have purchased products from manufacturers or distributors that they have seen -advertised in FCI magazine.

• 96% responded yes when asked: Do you consider theadvertisements in FCI magazine important in keeping you informed about product developments?

PURCHASE ACTIONS^

• 97% reported purchasing, recommending or discussingproducts/services; requesting additional product/serviceinformation, or visiting FCI's/advertisers' web sites as aresult of articles and/or advertisements seen in FCI.

VISITED WEBSITES^

• 66% visited manufacturer websites based on seeing their webaddress listed in their advertisements.

FCI READERS PURCHASE PRODUCTS BASED ON:^

Trade magazines like FCI.....................58%Distributors Sales Staff........................42%

FCI READERS PURCHASE OR RECOMMENDYOUR PRODUCTS^

85%............Purchase or Recommend Adhesives.81%............Purchase or Recommend Hand Tools.73%............Purchase or Recommend Levelers/..................Patching Compounds.

70%............Purchase or Recommend Underlayment Materials.69%............Purchase or Recommend Staplers/Tackers.65%............Purchase or Recommend Saws.63%............Purchase or Recommend Molding and Trim.58%............Purchase or Recommend Nailers.56%............Purchase or Recommend Ceramic Materials.51%............Purchase or Recommend Carpet Accessories.49%............Have attended certification or training schools.47%............Purchase or Recommend Hardwood specific products.42%............Purchase or Recommend Sanding Equipment.35%............Purchase or Recommend Finishes

FCI Readers are Buyers!

^ Source: June 2006 FCI Reader Profile Study

Click here for more statisitcs

FCIFloorCoveringInstaller

t

t t

FCI CIRCULATION BREAKDOWN & READERSHIP

FCI Circulation by Business Type**

Installers, via installation Supply Distributors..............................14,790*Self-employed Installation Professional..........................................7,337Installation Contractor/Workroom ..................................................6,427Retailer/Contractor ........................................................................5,140Distributor/Distributor Personnel........................................................585Manufacturer/Manufacturer Personnel ..............................................506Schools & Training Centers ..............................................................500Total ..............................................................................................34,785

* Over-The-Counter Distribution to Installers. FCI is circulated in part through a nationwidenetwork of over 325 floor covering installation supply distributors who are qualified annuallyto distribute FCI to their installer customers. This exclusive method ensures that FCI reachesactive installers when and where they make their purchases of installation related tools, mate-rials and supplies. FCI targets the active installers right at the point of their purchases!

FCI Readers Primary Job Function ^

A) President/Owner ....................................................................55%B) Installer/Technician ................................................................39%C) Supervisor/Manager ................................................................3%D) Buyer/Purchasing ....................................................................1%E) Sales/Marketing........................................................................1%F) Other ........................................................................................1%

Pass-Along Readership^

According to the June 06 Reader Profile Study, each copy ispassed-along to an average of 1.8 additional readers.

Total FCI readership (monthly) ..................................97,000

Plus Average Monthly Bonus Show Distribution ..............................................1,500

Click here for more statisitcs

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

** June 2007 Sworn Publisher’s Statement.^ June 2006 Reader Profile Study.

A

B

C

DE

F

Purchase Authority And Involvement ^

A) Authorize/make purchases..................................................61%B) Recommend brands/suppliers to customer ......................14%C) Recommend brands/suppliers to company ........................6%D) Opinions are asked................................................................6%E) Specify brands/suppliers ......................................................5%F) No involvement......................................................................8%

A

B

C

D

E

F

FCIFloorCoveringInstaller

t

t t

FCI IS 1 AMONG READERS AND ADVERTISERS

#

#1 in Ad Pages***FCI holds 73% share of market in ad pages compared to Jobsite’s 27% – a 7% increase over last year’s share.

#1 in Circulation – 35,000**FCI holds the largest installer industry circulation. All of FCI’s circulation is qualified from personal direct request, associationsand direct installer distribution.

#1 in Editorial Preference+

92% ......of FCI readers consider FCI Magazine the most ................important publication in keeping them informed about ................product developments and installations and useful in ................their work

90% ......of FCI readers say they would recommend any ................company trying to reach installers to utilize FCI.

91% ......of FCI readers would choose FCI if they had time ................to read only one installation publication.

FCI Readers spend nearly one full hour on average reading FCI, almost 2 times longer than the other industry publication.

#1 in Reader Internet Usage/Preference+

35% ......of FCI readers Use the FCI Website ................– 4 times greater than Jobsite’s

87% ......of FCI respondents find the FCI Website ................most useful in their work

91% ......FCI respondents say the FCI Website ................is their website of choice

88% ......of FCI readers recommend the FCI Website ................for advertisers

FCI Readers Install:^75% ............................................................................Residential

25% ............................................................................Commercial

Click here for Reader Preference Study

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

*** 2007 IMS Reports.** June 2007 Sworn Publisher’s Statement.

+ May 2007 Reader Preference Study.^ 2006 Reader Profile Study.

FCI READERS INSTALL YOUR PRODUCTS

FCI Readers Install Your Products^

The following types of products are installed/sold by our readers. (Multiple responses allowed)

Laminate floors ....................................................................64%Ceramic/Stone tile................................................................61%Hardwood floors (prefinished)..............................................61%Carpet ..................................................................................60%Cove base............................................................................58%Carpet cushion ....................................................................52%Resilient floors ....................................................................52%Moisture barriers ..................................................................45%Panelboard underlayment ....................................................42%Hardwood floors (unfinished) ..............................................39%Rubber floors ......................................................................28%

FCIFloorCoveringInstaller

Click Here for Integrated

Media Advertising

Packages!

Get The Most Out of Your Advertising Dollar with Integrated Media!

INTEGRATED MEDIA OFFERINGSCustomers in today’s rapidly changing market are sourcing information and formulating buying decisions from multiple sources and platforms, including:• Print• Online – Multiple Websites• Email – eNewsletters

We can offer you marketing opportunities on all of these, plus the only flooring industry portal www.flooringinsider.com, together with supporting websites:www.fcimagonline.com, www.ntlfloortrends.com and www.tilemagonline.com.

Take a look at the industry’s most comprehensive electronic and related communications vehicles offered by BNP Media. These products are at your disposal and provide a cost effective communications resource to reach and influence your professional target market like never before!

BNP Media has adopted the Internet Advertising Bureau’s standards for all our websites to make it easier foryou to buy and develop a standard ad size. These traditional online marketing tools are available as static oranimate ads and typically appear at the top and/or bottom of publication websites. Attention-grabbing andaffordable, these ads deliver flooring/tile related markets.

Superior Benefits:• Generate brand awareness • Promote new products and events • Drive new traffic to your website or online store • Maximize your marketing message throughout the website

nftNational Floor Trends TILE

Magazine

FCIFloorCoveringInstaller

FLOORINGINSIDER.COM

t

t t

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

Click here for Integrated Media Packages

Print Web Ads VideoeShowroom/Microsites eProducts eNews

Sponsored/CustomeNewsletters Webinar

eCaseStudy Lists

OnlineDirectory

AdditionalOptions

The foundationof any successfulintegrated mediaprogram

Generate brandawareness

Promote newproducts andevents

Drive new trafficto your websiteor online store

Maximize yourmarketing messagethroughout thewebsite

Video clips offeran opportunity forcompanies tointroduce theirlatest productsand services,recap trade showexhibits, providedemonstrationsor educationalinformation ontechnicaladvancements.

Detailed productinformation toqualified buyer’sat the momentof decision

Increase BrandAwareness with industryprofessionals

Strengthen yoursearch engineoptimizationwith more external links toyour website.

Position your adto appear incurrent archivedarticles that pertain to yourproduct or service. Ads linkto your websiteto drive cus-tomers whilethey have your productinformation intheir thoughts.

Thousands of e-subscribersreceive up-to-the-minuteinformation on market conditions,technologydevelopmentsand industrypractices.

A fully customized eNewsletter to subscribersof your choiceto launch a new product,promote brandawareness, etc.

A web seminarsponsorshipallows forunique ways to introducenew products,services, ortechnologiesdirected at yourtarget audience.

Crawled by ourGoogle-poweredsearch, a casestudy reaches thewidest possibleaudience with ourBNP Mediasearch engine.

Sponsorships areavailable if youwould like to beseen on all thepages in thissection.

Reach the rightmarkets andprofessionalslooking for yourproducts andservices.

Makes it easierand more effec-tive for buyersto find you andfor your market-ing message tostand out–online.

Flooringinsider.com

Virtual TradeShows

Live EventsSponsorships

Industry Links

Bulletin Boards(communities)

CustomPublishing

Platinum 12x’s

l l l l l l l l l l l

Gold 12x’s

l l l l l l l l

Silver 12x’s

l l l l

Bronze 6x’s

l l l l

INTEGRATED MEDIAClick on a column for more details

FCIFloorCoveringInstaller

t

t t

t

t t

SURFACES ‘08 EDITIONCrack Suppression • Math Basics for InstallersInstalling Rectified Tile • Installing GroutNew Trends: Installing Decorative ConcreteTool Guide: Carpet

SPECIAL “GREEN” ISSUE/NWFA Show IssueHealth Concerns For InstallersDustless Equipment & TechnologyFinishes & FumesSound Transmission SolutionsMoisture Problems in WoodContractor LiabilityWaterproofing and Crack SuppressionEngineered Wood FlooringUnique Wood InstallationsTool Guide: Wood

TROUBLESHOOTING REFERENCE GUIDECarpet TroubleshootingWood TroubleshootingResilient TroubleshootingCeramic Troubleshooting

COVERINGS SHOW SPECIALThe New MortarsMembrane Installation TipsSound Transmission ControlGrout & Trowel UseUnderlayment SolutionsLarge-Format Tile InstallationHeat Welding LinoleumTool Guide: Ceramic & Stone

Surfaces 2008, Jan. 30-Feb. 1, Las VegasFREE laminated easels for all advertisersexhibiting at SURFACES Show

FCICA, March 9-12, Savannah, Ga.NWFA, March 26-28, Ft. Lauderdale, Fla.FREE laminated easels for all advertisersexhibiting at either NWFA or FCICA Shows

Special Annual Troubleshooting Reference Guide

Coverings, April 29-May 2, Orlando, Fla.FREE laminated easels for all advertisersexhibiting at Coverings Show

Special SURFACES SHOW issue. FCI highlights new, innova-tive products and tools introduced at the 2008 Surfaces Show.As a Surfaces 2008 Installation Showcase sponsor, we willfeature new and unique installation solutions.

SPECIAL GREEN issue/NWFA SHOW edition. FCI will featureenvironmentally friendly products, techniques and innovationsthat are coming of age in the flooring industry — focusing onwood installations and products.

Coverings Show Issue. Unique ceramic and tile installation featureswill focus on showers, radiant flooring, and grout and mortar usage.

Special Troubleshooting Issue. Experts examine the endlessproblems of floor failures and how to avoid them. Opportunitiesare available for manufacturer participation.

bonus distribution/advertiser services

monthly advertiser theme

Jan/Feb12/17

March2/7

April3/13

May4/10

dateAD CLOSE

issuetopics

Continued on next page

FCIFloorCoveringInstaller Editorial Calendar

Click here to meet our columnists

FCIFloorCoveringInstaller Editorial Calendar

t

t t

SPECIAL FOCUS ON ADHESIVESEverything needed to know regarding adhesivesWhich Adhesives Work Best For Which Floors How to Avoid Adhesive FailuresNew TechnologyCommon Tile ProblemsRubber Flooring InstallationEpoxy InstallationTool Guide: Resilient

FCI 2008 ANNUAL DIRECTORY & BUYING GUIDEAll-inclusive guide to the flooring

installation businessManufacturersProductsTrade AssociationsTraining Schools & Seminars

INSTALLATION STORY CONTEST/CFI SHOW EDITIONBackerboard and Tack StripLeather Flooring InstallationVCT InstallationMoisture Testing UpdateMoisture Meter ReviewTool Guide: Carpet

UNDERLAYMENT & SUBFLOORPREPARATION GUIDESlabs and Wood FlooringProper Underlayment MaterialsSubfloor Prep SolutionsMoisture Problems ExaminedUnderstanding Concrete JointsSurface Prep EquipmentConcrete Cracking and RepairTool Guide: Moisture Meters

FREE Reprints of feature articles to alladvertisers

FREE Annual Directory & Buying GuideListing for all 2008 Advertisers

CFI Convention, Kansas City, Mo.FREE Adscore Study For All Advertisers

NTCA, Sept. 18-20, Baltimore, Md.FREE new product stories for all advertisers

Focus on Adhesives. Includes a wide range of topics dealingwith all types of flooring — pertaining to the sticky subject ofadhesives.

FCI DIRECTORY & BUYING GUIDE. The flooring installationindustry’s best source of information, the FCI Directory andBuying Guide is a complete source of contacts and a must-buyfor advertisers in search of maximum exposure. All advertisers inthis issue receive FREE enhanced color logos and listings inprint and online. This is one issue that is kept for referencethroughout the year! See it online at www.fcimag.com

Installer’s Story Contest/CFI Show Edition. Featuring FCI readers’first-person installation story contest, and judged by advertisers!Moisture testing and moisture problems will be a big part of thisissue. All advertisers in this issue get their ad’s effectivenessmeasured for FREE in our annual AdScore Study. A special tributeto CFI will also be included.

Annual Underlayment Issue. As one of the most vital and contro-versial areas of the flooring industry, underlayment plays centerstage. Numerous opportunities exist for manufacturers to provideus with updated products, data and feature information. One ofFCI’s most important issues of the year!

bonus distribution/advertiser services

monthly advertiser theme

June5/13

July6/13

August7/11

September8/8

dateAD CLOSE

issuetopics

Click here to meet our columnists

Continued on next page

t

t t

FCIFloorCoveringInstaller Editorial Calendar

FIANA SHOW EDITIONDistributor Spotlights/ListingsMechanical Fastening of Wood FloorsProper Seam Sealing TechniquesMembranes for Tile InstallationStair Tread InstallationTool Guide: Ceramic

FCI TOOL REFERENCE GUIDEBig Equipment Showcase featuring: heavy-duty

floor removal and site prep equipment, carpet, resilient and wood tools

Sound Deadening for Wood FlooringTool MaintenanceTile Tools for SuccessHeavy Duty Equipment/ Surface Prep

Equipment ReviewMoisture Meters

ADVERTISER SHOWCASE ISSUE

FIANA, Oct 16-19, St. Louis, Mo.NAFCD, Oct. 29-31, Schaumburg, Ill.Special FIANA Tribute Section

for DistributorsCDTA, Nov 4-8, Rio Grande, Puerto Rico

TCAA Show, TBAAll Tool Advertisers in this issue receiveFREE product article

Advertisers running Full Page Ads in thisissue receive Second Page FREE to showcase new or existing products

FIANA Show Edition. With a focus on distributors in ourindustry, FCI offers a tribute to FIANA. Our editors will feature many innovative installation techniques, plus newdevelopments on membrane technology.

Tools and More Tools! Covering the entire spectrum of installa-tion by category. FCI, with help from our readers, will discussnew and improved tools in the market. To introduce your new orimproved tools into the marketplace, you must be in this newannual guide. All tool advertisers in this issue will be featured.

Advertiser Showcase Issue. Double your exposure with an ad inthis special advertising/advertorial issue. Advertisers who run afull-page ad in this issue will receive a full-page of editorial spaceadjacent to their ad to showcase a product, service, installationtechnique or a company itself. Two pages for the price of one!

bonus distribution/advertiser services

monthly advertiser theme

October9/11

November10/14

December11/12

dateAD CLOSE

issuetopics

Click here to meet our columnists

FCIFloorCoveringInstaller

t

t t

Bill Baxley Jr.“You Make the Call” — has been a floor cov-ering inspector, specializing in resilient,wood and carpet products, for the pastdecade. He is certified by the Floor CoveringInstitute of Technical Services (FCITS), andis CFI certified for residential and commer-cial installations.

Christopher Capobianco“Let’s Talk Resilient” — is a fourth genera-tion floor covering specialist whose back-ground includes work as a retailer, architec-tural sales representative, technical supportmanager, consultant, writer, educator andactivist. His company, Flooring Answers,provides technical support, troubleshooting,training, testing, and inspection services.

Dave Gobis“CTEF Tile Talk”— is a fourth generationtile setter, and is the executive director ofthe Ceramic Tile Education Foundation.He has been in the tile trade for more than30 years, and owned a successful con-tracting business for many years prior tohis current position.

Michael Hetts“A Carpet Installer’s Notebook” — is a CFICertified Master Installer who has worked inthe carpet installation field since 1970. He iscurrently serving as northeastern sales rep-resentative for Crain Cutter Co.; previouslyhe served as a technical manager forRoberts Consolidated Industries.

Gary Kloth“Getting Down to Business” — is the ownerof Systematic Services, a commercial floorcovering installation contracting firm inKansas City, MO. He is a past chairman ofFCICA, and continues to conduct and pro-mote association training programs.

Mickey Moore“NOFMA Tip Sheet” — is currently the techni-cal director of the Wood FlooringManufacturers Association (NOFMA), a posi-tion he has held since 1988. He is a graduateof the University of Memphis with a degree inwood working technology and biology.

Jon Namba “Namba’s World” — is director of technicalservices for the World Floor CoveringAssociation (WFCA). He is a past presidentof the International Certified Floor CoveringInstallers Association (CFI), and is certifiedat a Master II level.

Ray Thompson Jr.is a renowned installation expert and presi-dent of the Ray Thompson FloorcoveringInstitute in Easton, WA. A veteran of the floor-ing industry for more than 42 years, Ray con-ducts resilient, hardwood and concrete mois-ture training programs for installers, retailers,distributors, and industry associations. Healso serves as a consultant and operates hisown inspection service. He most recentlyserved as senior field technical specialist forArmstrong World Industries.

MEET OUR COLUMNISTS

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

t

t t

4/color

B&W

Size 1x 4x 7x 11x 18x

1 page $7,265 $6,295 $5,440 $4915 $4,625

2/3 page $6,300 $5,485 $4,725 $4,290 $4,030

1/2 island $5,100 $4,465 $4,020 $3,700 $3,535

1/2 page $4,650 $4,090 $3,680 $3,390 $3,165

1/3 page $4,070 $3,560 $3,205 $2,960 $2,780

1/4 page $3,590 $3,145 $2,865 $2,655 $2,495

1/6 page $2,960 $2,615 $2,400 $2,235 $2,125

1/8 page $2,750 $2,425 $2,240 $2,100 $1,990

Size 1x 4x 7x 11x 18x

1 page $5,645 $4,620 $4,025 $3,550 $3,360

2/3 page $4,630 $3,815 $3,300 $2,940 $2,765

1/2 island $3,625 $2,975 $2,655 $2,360 $2,190

1/2 page $3,300 $2,750 $2,410 $2,140 $1,950

1/3 page $2,710 $2,220 $1,935 $1,715 $1,565

1/4 page $2,200 $1,800 $1,600 $1,415 $1,280

1/6 page $1,550 $1,275 $1,130 $ 995 $ 910

1/8 page $1,325 $1,075 $ 970 $ 860 $ 775

Additional Color Rates2-Color Standard ..........$780

PMS/Matched Color ....$1000

Metallic ........................$1,225

Publisher’s Choice ........$560

Payment terms: Invoices are payable in U.S. funds only, net 30 days. 1 1/2 % per month service charge thereafter (1/2 % inTexas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of theCredit Department. First time advertisers will be required to provide credit information or prepayment at the start of theiradvertising program.

Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to thePublisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customerunderstands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.

Display advertising rates effective January 2008. Frequency rates: Determined by the number of paid insertions within 12 months from date of first insertion. 24x rates available, contact Publisher.

Print RatesClick here for Ad Specifications

FCIFloorCoveringInstaller

Product Tools & Accessories Ads One of the best-read sections of FCI, our PT&A sectionallows advertisers the opportunity to profile new andrevitalized products. PT&A ads consistently generatesuperior results and leads. Each ad is allocated a 50-60-word description, a 4/color picture, and a web address.Only 6 PT&A ads to a page for maximum visibility.

DISPLAY ADVERTISERS ....................................$450NON DISPLAY ADVERTISERS ..........................$825

Installation Training Showcase AdsA new addition to FCI Magazine, the INSTALLATIONTRAINING SHOWCASE AD PROGRAM features oneor two training classes or educational programs inevery issue. Half-page in size, these ads are placed inour Installation Training Clinics & Schools section. FCIadvertisers receive free training & school listings plusfree issues for distribution to class/training participants.(limited availability)

FCI ADVERTISERS ............................................$950 per issue

Classified Advertising RatesRates are $160 per inch (1 x 2 1/8” black & white)Help Wanted rates....$90 inch2/Color....$75 extra, 4/color....$200 extraClassified online with print ....$50 extra.Linked for....$100Blind PO Box ....$20 extra

CONTACT DALE ILMI for more information800/ 837-7370, x 6414 fax: 248/244-8265ilmid@bnpmedia.com

Special Combination and Frequency Rate DiscountsFCI Magazine combines with National Floor Trends, andTile Magazine, for advertising schedules that include two ormore of these other BNP Media publications. Contact youradvertising representative for special combination rates andcombined frequency discounts.

Cover Positions15% Premium above space rates on all covers

Agency Commission15% commission allowed to recognized advertising agencies.

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

FCIFloorCoveringInstaller

t

t t

Two-page spread

15.5”x 10”Full-page7” x 10”

2/3 vertical4.5”x 10”

1/2 vertical3.375”x 10”

1/2 island4.5”x 7.5”

1/2 horizontal7”x 4.875”

1/3 square4.5”x 4.875”

1/3 vertical2.125”x 10”

1/3 horizontal7”x 3.3125”

1/4 vertical3.375”x 4.875”

1/4 horizontal7”x 2.375”

1/6 vertical2.125”x 4.875”

1/6 horizontal4.5”x 2.16”

1/8 page3.375”x 2.375”

1/10 page3.375”x 1.3125”

Page Trim Size....................8.125” x 10.812” (206.375mm x 274.625mm)

Live Matter ................................................7” x 10” (177.8mm x 254mm)

Minimum Page Bleed ..............8.375” x 11.063” (212.725mm x 281mm)

Spread Trim Size ..........................16.5” x 10.875” (419.1mm x 276.225)

Spread Live Matter ..............................15.5” x 10” (393.7mm x 254mm)

Spread, Gutter Bleed ..............16.5” x 11.125” (419.1mm x 282.575mm)

Spread Full Bleed ................16.75” x 11.125” (425.45mm x 282.575mm)

Size Width Height Width Height1 page 7” 10” - -2/3 page 4.5” 10” 7” 6.66”1/2 isl. 4.5” 7.5” - -1/2 page 3.375” 10” 7” 4.875”1/3 sqr. 4.5” 4.875” - -1/3 page 2.125” 10” 7” 3.313”1/4 page 3.375” 4.875” 7” 2.375”1/6 page 2.125” 4.875” 4.5” 2.438”1/8 page 3.375” 2.375” - -1/10 page - - 3.375” 1.938”

Vertical Horizontal

Acceptable Formats and ProgramsAds should be submitted electronically. Acceptable formats areAdobe InDesign CS3 (or less) Quark Xpress 6 (or less), AdobeIllustrator .EPS, Adobe Photoshop .EPS or .TIFF for Mac. All sup-port files should be included (.EPS, .TIFF, etc.) along with font dataif submitted in InDesign or Quark Xpress. All fonts should be con-verted to paths if submitting an .EPS. Fonts and images need to beembedded if submitting a high-res PDF. All disks and files must bereadable by a Mac computer. Images must be saved as a .TIFF,.EPS or Hi-Res .JPEG. Images must be 300 dpi or greater, and inCMYK, Grayscale, or Bitmap. Images can not be used if a LZW com-pression is applied. All ads should be submitted with a color proof.If a color proof is not provided, client will be charged to produce aproof. Note: advertisements provided as negatives will be convert-ed into a usable electronic format. Additional charges will apply.

Acceptable Disk MediaAll ads should be submitted on CD or DVD.

Contact Jennifer Allen at 818-224-8035 ext. 2214

with any questions.

Ad Specific ations

INTRODUCTION

STATISTICS

INTEGRATED MEDIA

EDITORIAL CALENDAR

COLUMNISTS

AD RATES

AD SPECIFICATIONS

CONTACTS

Phil JohnsonGroup PublisherPh: 800.835.4398 x 2207Fax: 818.224.8042E-mail: johnsonp@bnpmedia.com

Gregg LoriaPublisher & Western Regional ManagerPh: 818.224.8035 x 2206Fax: 818.224.8042E-mail: loriag@bnpmedia.com

Stephen FoleyMidwest Regional Sales ManagerPh: 262.785.8938Fax: 262.785.8958E-mail: foleys@bnpmedia.com

Scott DaniellSoutheastern Regional Sales ManagerPh: 770.788.6377Fax: 770.788.6378E-mail: daniells@bnpmedia.com

Keith ParryNortheast Regional Sales ManagerPh: 973.248.6097Fax: 248.502.1039E-mail: parryk@bnpmedia.com

Dale IlmiDistributor Marketplace& Classified SalesPh: 800.837.7370 x 6414Fax: 248.244.6411E-mail: ilmid@bnpmedia.com

John MooreEditorPh: 800.835.4398 x 2208Fax: 818.224.8042E-mail: moorej@bnpmedia.com

Arpi NalbandianAssociate EditorPh: 800.835.4398 x 2216Fax: 818.224.8042E-mail: nalbandiana@bnpmedia.com

Jennifer AllenProduction ManagerPh: 800.835.4398 x 2214Fax: 818.224.8042E-mail: allenj@bnpmedia.com

Ship all materials to ourAdvertising Sales/ Editorial OfficesFCI magazine22801 Ventura Blvd., Suite 115Woodland Hills, CA 91364-1222Phone: 818.224.8035, 800.835.4398Fax: 818.224.8042

FCIFloorCoveringInstaller

t

t tContact Information

Advertising Sales& Editorial Offices22801 Ventura Blvd., Suite 115Woodland Hills, CA 91364-1222Phone: 818-224-8035800-835-4398Fax: 818-224-8042

Corporate OfficeBNP Media II, L.L.C.2401 W. Big Beaver Rd.Suite 700 Troy, MI 48084

www.fcimag.com www.bnpmedia.com

nftNational Floor Trends

TILEMagazine

FCIFloorCoveringInstaller

Click on a logo for more information about advertising in the following BNP Media Offerings:

FLOORINGINSIDER.COM

t

t t

FCIFloorCoveringInstaller

The relationship the Architecture & Construction Division has with National Floor Trends, Floor Covering Installer, ICSCleaning Specialist andTILE magazine, provides unique opportunities to confer with the publishing and editorial staff toensure our research addresses the needs of professionals within the flooring industry.

Market research can be a critical tool to grow your business and expand into new areas. Keeping in mind your need tounderstand the many facets of the flooring industry, we work closely with our clients to understand their business, andprovide results-oriented market research and insightful analyses.

Research Expertise:Advertising Effectiveness & Concept TestingBrand Awareness, Preference & Positioning StudiesCustomer Satisfaction & Loyalty Competitive Benchmarking & Analysis

Our Services:Focus Groups (Online & Traditional)One-on-One InterviewsSecondary/Desktop ResearchProfessional Online Panel CommunitiesWritten and Online Surveys

Syndicated/Multi-Client Studies ~ CLEAReports:Exclusive, in-depth studies that provide insight and information on brand preferences, purchasing behavior, product usage and emerging industry trends. Use our CLEAReports to:

• Change the direction of your business based on current industry information

• Identify relevant business solutions

• Gain a powerful competitive advantage by understanding your customers and your competitors’ customers

• Anticipate future trends and emerging opportunities

To order an exclusive CLEARreportor for more information about our services, call 248-786-1616 or go to www.clearseasresearch.com

Click for Live Example

ClearSeasResearch.com

Click Here to return to Integrated Media page t

t t

FCIFloorCoveringInstaller

Click for Live Example

SkyscraperAds

Banner Ads

Tile Ads

Article Sponsorship

Click Here to return to Integrated Media page

Skyscraper AdsAt 120-160 pixels x 600 pixels, skyscrapers represent the largest size configurationoffered on our sites. They are generally found on the right-hand side of a given webpage, and given their prominence; they provide clients with a much greater degree of vis-ibility for their products. As with banners and tiles, these ads can be enhanced using ani-mation or rich media. All ads obviously also provide links to a client’s product or web site.

Banner ads(468x60 pixels) are a simple, cost-effective way to increase your visibility. Displayed onFCI’s web pages in various positions in a rotation schedule, banner ads are ideal forproduct launches, event promotion and branding campaigns.

Tile adscombine your message with our quality content to enhance your brand, build credibilityand reach the most targeted and receptive industry audience. Tile boxes are available onthe home page and interior pages where applicable. These ads include a hotlink to yourwebsite and do not rotate.

Article SponsorshipFCI’s editorial is practical, covering time-tested methods, innovations, leading-edge solu-tions, including technical feature articles, case studies, industry news, trends, new prod-uct information and leading industry columnists. Brand your product with our valuableeditorial by placing your Article Sponsorship ad (300x250) right in the copy of the arti-cle. Be seen wherever this article appears on a publication website – in any section andin the archives.

Web Ads

t

t t

FCIFloorCoveringInstaller

Click for Live Example

Page Peel

floating ads

Expandablebanner

countdownclock

card deck

Click Here to return to Integrated Media page

Rich Media - Expand the interactivity of your online message with an attention-grabbing ad. Rich Mediaoffers the creative edge you need to engage website visitors through many unique ad formats. Each of theseonline advertising options triggers a heightened degree of interactivity with end users, as well as moreaggressive branding of your products or services. These ads also serve to enhance a static web pagethrough the use of dynamic rich media. Contact your sales representative for additional details and filerequirements.

Page Peel This ad appears as the top right corner of the website homepage is peeled back with a small animation toattract the reader’s attention. Once the reader hovers their mouse over the corner, it opens to reveal the restof the ad – which can be animated with your message. Great for promoting your message with a print-relat-ed ad type.

Floating AdsGive your message extra attention with this animated ad which floats over the rest of the content on the webpage and comes to rest in one of our standard ad placements. Eye-catching and highly visible, your mes-sage will have great impact with our website readers.

Expandable Banner Need more space for your message? Want the most prominent location on our homepage? An expandablebanner ad lies right below our search bar and above the start of content. When website readers hover theirmouse over your ad, it will expand with your detailed message, which may include animation. Get your mes-sage seen by all our website visitors!

CountDown ClockA tile-sized ad which counts down days, hours, minutes and seconds towards a specific date and time, thisad will increase awareness of an important event. Brand the clock with your name and logo.

Card Deck A digital version of traditional print postcards, separated into different industry-specific categories. Reuseyour print postcard advertising in our online version, complete with a live link to your website. Sponsor thecard deck and be seen on all the pages.

Rich Media

t

t t

FCIFloorCoveringInstaller

Click for Live Example

VideoClips

eShowroom/microsites

eProducts

industrylinks

Click Here to return to Integrated Media page

Video ClipsEducate your buyers! Companies are innovating their products and services at breakneck speeds in the 21st centurybusiness world. How are you informing your customers?

BNP Media streaming video is a savvy marketing strategy to educate buyers about your latest product lines or tech-nological advancements. Impact your customers’ buying decisions with online demonstrations and information – showwhy your products or services are superior!

Superior Benefits:• Introduce your latest products and services to a wider audience • Influence decisions to buy • Recap trade show exhibits • Preview upcoming trade show demonstrations • Drive customers directly to your website Video Clips

eShowroom/MicrositesHighlight your products and services with a small specialized site, a microsite, which resides within our publicationwebsites. Present videos, show training materials or just spotlight your products. Reuse our editorial covering yourcompany and products or provide your own content. Spotlight your product the way you want to with a customizedmicrosite.

eProductsYour customers are actively researching buying decisions when they visit our product showrooms, which spotlight informationabout company products and services. Create a favorable first impression and be seen by professionals with buying influenceby sponsoring the product showrooms.

Industry Links A fast, inexpensive way of making sure online visitors can find you on the Internet, industry links increase your searchengine optimization by providing another external link to your website. Industry Links are available from FCI plus theFlooringInsider Industry Portal. Industry links are also crawled by our Google-powered search engine to provide trafficto your site through our search landing pages.

Video, Microsites, Products& Industry Links

t

t t

FCIFloorCoveringInstaller

Click for Live Example

onlinedirectory

Click Here to return to Integrated Media page

No doubt about it... the Internet speeds information to targeted buyers.Get your company information into the hands of buyers in your industry looking for your products. BNP Mediapublishers over 50 targeted directories online covering a wide array of industries. Our newly expanded onlinedirectory options make it easier for buyers to find you and easier for you to make your company stand out. Nodoubt about it... the Internet speeds information to targeted buyers. Don’t Wait! Expand Your Online Listing Today.

Keyword Search – More Exposure for Your Online Listing Easy keyword search through the BNP Media Search (powered by Google) allows potential customers to findyour listing from any page on our websites and because each Buyer’s Guide is linked to other BNP Media publications, more buyers can access your listing online than ever before.

Preferential Results – Appear at the Top of Your Product Categories You can now purchase a premium package listing and appear at the top of the results with a star next to yourname every time your product categories are accessed – prime visibility.

Company Detail Pages – Post More Info in Your Listing Get a dedicated page to present your info in an easy-to-read format. Purchase a premium package and postspec sheets, product photos, and a logo in your online listing. Also includes live web and email links, and a special subject line in all emails so you know where your leads came from. Ask about our new directory bannerand tile options!

Directory-Wide Ads Directory product banners allow you to select product categories. Any time those product categories areaccessed, your banner appears just above the listing results!

Directory tile ads allow you to get exposure on every page of the directory. These button style ads appear in the3rd or 4th column throughout all the directory results pages.

Buyer’s Guides & Directories

t

t t

FCIFloorCoveringInstaller

Click for Live Example

ENEWSLETTER

SPONSORED/CUSTOM

ENEWSLETTERS

Click Here to return to Integrated Media page

eNewslettersFloor Covering Installer’s eNewsletters offers marketers a very unique, timely and effective promotional opportunity. Thousands of e-subscribers receive up-to-the-minute information on industry news, market conditions,product developments and best industry practices to help them succeed.

A great vehicle to announce new products and drive traffic to your website, tradeshow exhibit or other special event,eNewsletters are packed with industry-specific information and sent to qualified recipients on a monthly basis.

Use this marketing opportunity to reach customers through banner, tile, skyscraper or text ads that appear in eacheNewsletter which is delivered directly to your buyers’ inboxes.

Superior benefits:• Receive targeted lead generation • Create brand awareness • Drive customers directly to your websites • Partner with industry leaders in editorial coverage

Sponsored/Custom eNewslettersSponsored/Custom eNewsletters are tailored content to an important subject, filled with the latest late-breakingnews, features and products. Sponsorship places your company name in the line-of-sight with this important, pertinent information during the busy professional’s day.

ENEWSLETTERS &SPONSORED/CUSTOMENEWSLETTERS

t

t t

FCIFloorCoveringInstaller

Click for Live Example

WEBINAR

classifiedonline

lists

virtual tradeshow

Click Here to return to Integrated Media page

WebinarLooking to increase your brand awareness in a specific market? FCI will help you sponsor a webcast! Position yourcompany as an industry leader and generate quality sales leads. Webinar sponsorship and advertising opportunitiesare an interactive way to reach customers through special educational events.

These informational online presentations are audio/visual driven with features that include live question and answerperiods. A web seminar sponsorship allows for unique ways to introduce new products, services, or technologiesdirected at your target audience.

Superior Benefits:• Reach highly targeted, topic-focused audiences • Collect qualified leads from registered attendees • Increase brand awareness

Classifieds OnlineSell equipment, products and services, announce business opportunities, hire expert employees (see our job bank)and more with our online classifieds. When you need to get your announcement out to our thousands of qualifiedprofessionals and have a limited budget – Classifieds Work!

Sponsor the classifieds section and your message will appear on all the classifieds pages – in front of readers asthey look to purchase.

ListsReinforce your advertising program, introduce new products, test new markets or announce special offers to theselect group you wish to reach. Contact Robert Liska of Edith Roman Associates for details at 845-731-2726 orwww.edithroman.com

Virtual Trade ShowsShow off your products and services year-round with a purchase of a virtual trade show. Options include a micrositewith one or multiple products.

Webinar, Classified Online,Lists & Virtual Trade Shows

t

t t

FCIFloorCoveringInstaller

Click for Live Example

live eventsponsorship

bulletinboards

digital editionsponsor

customprinting

Click Here to return to Integrated Media page

Live Events SponsorshipsPut you and your products face-to-face with your target audience. Establish your company as a leader with a sponsorship atone of our Conferences or Events. Gain valuable exposure during, prior to and after the event as we bring together profes-sionals to learn the latest advancements, to further their careers and to network.

Bulletin Boards (professional communities)Our FCI bulletin board is visited daily by industry professionals – they are some of the most active parts of our websites.Sponsor a bulletin board for daily exposure to your potential customers.

Get key placement in front of potential customers with a FCI Bulletin Board sponsorship.

Digital Edition SponsorOur digital editions are an exact replica of the print issue, but with the added digital interactivity including live links and tracking– page views, time spent viewing your ad, click-throughs and more. Become an exclusive sponsor for editions featuring yourproducts and receive a full-page ad adjacent to the front cover of the issue plus your logo appears at the top of every page.

Custom PublishingCollect a series of articles and reviews on your products and services and bundle them into your own custom publication, com-plete with exclusive advertising from your company and your partners.

Want to create a stand-alone presence for your company? BNP Media’s experienced and talented editorial, art, and produc-tion staff will work with you to create a custom publishing piece – you control the editorial content, and all the advertisingcomes from your company and partners. It’s a unique approach to using the digital medium to establish a leadership positionand strong brand recognition for your company.

Already have content you want to have put in digital form? Send us the PDFs of your brochures, product specs, marketing material,etc. and let us put it into our digital magazine viewer.

Need help creating marketing materials? We can help with that too.Just give our industry experts a call.

Live Events, Bulletin Boards,Digital Sponsorship, &Custom Printing

t

t t

FCIFloorCoveringInstaller

Click for Live Example

Flooringinsider

Click Here to return to Integrated Media page

Industry Portal: Flooring Insider.comwww.flooringinsider.com is the most comprehensive profes-sional go-to website offering up fresh daily news, tips and must-know information for the flooring/tile and installation communitieswhile connecting thousands of weekly users to your business.Through the combined resources of Floor Covering Installer,National Floor Trends and TILE Magazine, all segments of theindustry are covered including Today’s News and photos, DailyTips, Daily Facts, Installation Solutions, Style & Design Trendsand Developments at Retail, plus all the key industry links to connect portal users to the flooring business.

You can reach this full industry community by placing of yourmarketing message on www.flooringinsider.com and have your message delivered to the entire industrythrough a click of a mouse. Banner, tile, rich media, sponsorships, products, links and video clips are offered.Contact your sales representative for details.

FlooringInsider.com

FLOORINGINSIDER.COM

KEEPING YOU ON TOP OF YOURFLOOR COVERING BUSINESS.

t

t t