ntfw conference 2019 careers wales digital offervirtual reality software was viewed most positively...
TRANSCRIPT
NTfW Conference 2019 Careers Wales Digital Offer
Derek Hobbs FIDM FCIM Interim Business Transformation Director
• Background Information
• “Changing Lives” – Digital First
• The Case for Change
• An Expanding Brief
• New Vision for next 3 Years – Omnichannel
& Customer Focus
Strategic Vision Careers Wales helps clients to develop the skills needed to manage their
careers and make decisions in a complex and changing world. Our vision is
for all young people to move smoothly and successfully into employment
and for adults to be inspired to take control of their careers.
We will achieve our vision through:
* a stronger focus on young people
* enhanced services to support other organisations to help young
people develop their careers;
* even greater use of digital technology
Changing Lives
A Vision for Careers Wales 2017 - 20
The Case for expanding our customer base for Careers Information, Advice & Guidance and Careers and Work-
Related Education
• Customer Research
• The ever changing economic base
• The evidence – Career Check
• The new curriculum for Wales
Our Audience
13-18 16-Retirement 3-13
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Research findings –Beaufort School Survey •
• Understand the overall importance of employer engagement to schools.
• Examine any barriers to effective employer engagement. • Understand whether schools value work experience and how
this gap has been filled after Careers Wales no longer has a remit to fulfil this.
• Examine how schools react to potential new methods of delivery, including webinars, virtual reality, augmented reality and instructional videos that exemplify employment sectors.
• Understand which Careers Wales services were of most value to schools.
• Examine school’s opinion of two recent Careers Wales products – Education Business Exchange database and Business Class.
• Understand whether schools prefer to have relationship with lots of different employers or just one or a few.
• Understand what ideal employer engagement would look like to schools.
Potential new technology to help deliver employer engagement activity was in principle well received. Virtual reality software was viewed most positively
with 7 in 10 describing it as extremely or very appealing.
However, schools did point out a number of practical reservations about using such technology including whether they would have technology in-house and sufficient internet access to make full use of these
options as well as being able to timetable it.
In addition, the use of technology in delivering these activities was seen as supplementary to face-to-face
activities rather than a replacement of it.
Education Business Partnership Research
Social media such as Youtube, Twitter and Facebook 15%
Television 13%
Other internet sources 8%
Visited Careers Wales 15%
CHILDREN'S OMNIBUS SURVEY SPRING 2019
Info by Email & Text 21%
Use tools on CW website, Chatbot etc. 14%
Create video games /quizzes/VR experiences around your ideas of jobs.
9%
Skype Webchat and Phone 13%
CHILDREN'S OMNIBUS SURVEY SPRING 2019
We need to support a wider range of customers/Pupils in as effective and efficient way as possible in understanding Careers and Work-Related Education
• What new channels (gaming/VR/etc.) do you think would be effective in supporting pupils and at what stage?
7 mins discussion – 3 mins feedback
gyrfacymru.com | careerswales.com
• Career Check
gyrfacymru.com | careerswales.com
• Career Check
gyrfacymru.com | careerswales.com
• Career Check
gyrfacymru.com | careerswales.com
• Career Check
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Gender Split by Year
2017 Female 2018 Female 2019 Female 2017 Male 2018 Male 2019 Male
What do these results tell us? What needs to be done?
7 mins discussion – 3 mins feedback
Overview of current digital service offer: CareersWales.com Web Chat Webinars (Careers Wales TV) Bitesize Video Virtual reality 360 deg Education Business Exchange Job Matching Quiz LMI Categorisation Tool Working Wales Microsite
Our Omnichannel Ambition
Overview of proposed digital service offer: CareersWales.gov.wales Buzz Quiz Careers Wales TV - Webinars & Bitesize Videos Virtual reality 360 deg expanded Sectors Education Business Exchange –including coding clubs Online Chatbot
Improved LMI New Employer/Apprenticeships ALN Parents & Influencers
BUZZ
Working with:
• BBC Bitesize
• Skills Development Scotland
• NI Careers
• Welsh Government Shell project
• DWP Find a Job
• N Wales Primary Project
Time in school to exams ~ 14 yrs Rest of working life 50+ years
Working Together
How can we work together to ensure pupils make the right choices for both themselves and the economy?
