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Market Position Statement March 2016 ndis.gov.au

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Market Position StatementNew South Wales

With Western Sydney Module

March 2016

ndis.gov.au

ForewordThe National Disability Insurance Agency (NDIA) is pleased to present this Market Position Statement (MPS), the first of a series being developed to inform market stakeholders and help current and prospective providers of supports and services prepare for the opportunities that the National Disability Insurance Scheme (NDIS) will create in coming years.

The MPS seeks to share information about the emerging NDIS marketplace, allowing providers to better understand areas of expected demand growth and the characteristics of particular markets around Australia both broadly at a state level and more specifically local markets.

The NDIA values the role of providers and sees them as a critical part of the NDIS in terms of delivering high quality, person centred supports to help participants achieve their aspirations. The NDIA would like to see a market with a diverse array of providers that maximises choice and control for participants but also enables strong links with mainstream services and family and community support to help achieve the overall NDIS aspirations of increased social and economic participation for people with disability.

The NDIS provides an unprecedented opportunity to collect disability market performance data based on early NDIS experiences to date and use this to drive continual market development as the NDIS evolves.

This initial MPS contains a ‘high-level’ look at New South Wales and within that, a particular focus on the Western Sydney market as the first module. The objective is to make this initial MPS as practical as possible for current and prospective providers, incorporating the information most useful for commercial decision making. To achieve this, the NDIA is committed to sharing data about the market as it becomes available, despite some limitations.

As the NDIS market continues to develop and the number of participants in the Scheme grows from approximately 25,000 current participants to 460,000 participants by 2020, the growing information base will allow the scope and detail of the future MPSs to be expanded. In the spirit of the NDIA’s mantra of ‘Listen, Learn, Build and Deliver’ we welcome feedback about what additional information would be most valuable for inclusion in future MPSs. An accessible version is also being created for release.

David Bowen

CEO

National Disability Insurance Agency

iiMarch 2016 | New South Wales Market Position Statement

ContentsForeword...............................................................................................................................ii

Contents...............................................................................................................................iii

Market highlights..................................................................................................................1

1. Overview.......................................................................................................................4

1.1 What is this document and who is it for?................................................................7

1.2 Markets forward work program..............................................................................8

2. New South Wales regions.............................................................................................9

2.1 Demand: Participants by Local Health District.....................................................10

2.2 Demand: Funded supports by Local Health District.............................................11

2.3 Demand: Participant characteristics.....................................................................13

2.4 Demand: Supports by category............................................................................14

2.5 Supply: The provider market is developing..........................................................17

2.6 Supply: Information Linkages and Capacity building in New South Wales..........19

2.7 Growth: From current supply to future demand...................................................21

2.8 Growth: Estimated workforce required.................................................................23

2.9 Growth: Providers are growing and diversifying..................................................25

3. Western Sydney..........................................................................................................27

3.1 LHD profile: A growing and diverse community...................................................27

3.2 Demand: Participants by Local Government Area...............................................28

3.3 Supply: Current market landscape.......................................................................29

3.4 Supply: Current market concentration..................................................................31

3.5 Supply: Provider aspirations and challenges.......................................................32

4. Additional resources and Scheme experience............................................................38

4.1 Outcomes Framework..........................................................................................38

4.2 Quarterly Reports.................................................................................................41

4.3 Organisational readiness and training resources.................................................42

iiiMarch 2016 | New South Wales Market Position Statement

Market highlights

1March 2016 | New South Wales Market Position Statement

1March 2016 | New South Wales Market Position Statement

2March 2016 | New South Wales Market Position Statement

3March 2016 | New South Wales Market Position Statement

1. Overview The NDIS creates new and expanded opportunities to provide innovative and personalised supports to people with disability in an open market.

Central to the NDIS is a shift to directing funding and resources to NDIS participants who will then drive and shape the market through their individual choices. This fundamentally changes the funding relationships that have characterised the disability support system in the past. Delivering on the aspiration of providing empowered choices of open, inclusive and independence building supports requires reform within disability support sectors and more open and inclusive involvement from communities and the broader Australian economy.

The NDIS market will expand dramatically in coming years, creating significant opportunities for the existing service sector and for new entrants, as well as mainstream businesses that make their services accessible and inclusive. Nationally, the level of expenditure on disability supports will more than double, reaching approximately $22 billion p.a.1 supporting 460,000 participants, once the NDIS is fully implemented.

New South Wales (NSW) represents the largest market with about 140,000 NDIS participants, almost double the number of people with disability currently receiving funded supports. In dollar terms the NSW market will grow from approximately $3.4 billion2 to $6.8 billion in the next three years.

NDIS-generated growth, combined with the transition of specialist disability services currently provided by the NSW Government to the non-government sector presents significant opportunities for an expansion in service provision. With this opportunity comes the challenge to deliver high quality, capacity building, value-for-money supports. To succeed and thrive in the more open market environment market leaders are already embracing this task and are ready to consider new business models and products, and explore new ideas, collaborations, technologies and service offerings that are responsive to individual choices.

The NDIS will be a major driver of new jobs

The NDIS will also be a major driver of new jobs and career pathways in the sector as well as creating employment opportunities in communities. Although the NDIS is in its infancy, there are many examples of providers restructuring, aligning practices with the NDIS model and beginning to thrive. In the Barwon trial site for example, a historically small not-for-profit provider has doubled in size since the commencement of the NDIS, growing from 22 to 65 staff. This is also a great employment outcome for Geelong, a city undergoing a significant structural transformation in its economy and labour market. Joining the ranks of this growing service provider are former blue collar workers who have made a career change as the region’s economic base continues to change.

In the Hunter trial site for example, a mid-sized existing not-for-profit provider has also adapted well to the NDIS, overhauling their business operations, increasing their customer focus and diversifying their service offering to grow into areas such as co-ordination of supports. Such has been their success in the trial to date; they have opened new outlets and

1 This figure includes the Agency’s operating costs.2 Inflated to 2018-19 dollar values.

4March 2016 | New South Wales Market Position Statement

employed additional staff to address increased demand for the new supports that NDIS participants are increasingly opting for.  

Developing the market will take time:

The NDIS aims to harness the power of vibrant, competitive and efficient markets to create value for participants, the community and the overall economy. Effective markets will allow people to express their preferences and needs, and reward providers that can respond quickly and effectively. However developing a strong, contestable market for disability supports is a long term project. All stakeholders in the market will require time to build capability, confidence and systems to support the market mechanisms. Participants, possessing greater consumer power, are learning to make choices and explore different service options. Providers are building an understanding of their customer base and preferences, positioning service offers and transforming their operations. The NDIA is building an evidence base of the current market to provide a comprehensive basis for decision making and is progressively developing the market infrastructure including defining key business systems and rules.

The NDIA’s approach to market development during the transition seeks to expand the supply and range of supports while at the same time deliver as smooth as possible transition and ensure long term Scheme sustainability. Whilst the NDIA currently regulates the market by setting maximum prices for some supports, over time as competition grows, demand is being met and where the exercise of choice is evident, prices for most supports will be deregulated. 

But the market is already responding and growing

Whilst the NDIS is still in its infancy, the market is already growing and diversifying in response to new demand generated by participants, with greater and growing flexibility to

explore new supports. In a vote of confidence in the Scheme, as at 31 December 2015 there were over 2,200 registered providers in the NDIS, representing a growing range of supplier business types and service models. The NDIS has also triggered growth for sole traders and Small Medium Enterprises (SMEs). Across Australia, new providers have also emerged in NDIS trial sites to fill gaps in the market, for example delivering new community participation offerings to young people in areas where supports have not historically been located. In the Barkly trial site in the Northern Territory, an enterprising family business has taken advantage of the NDIS opportunity by leveraging their existing mechanics business entering the market as a

provider of Assistive Technology, continence

5March 2016 | New South Wales Market Position Statement

At 31 December 2015 there were: Over 2,200 registered

providers in the NDIS Approx. 700 registered

providers in NSW Diverse business types,

including adjacent sector businesses, fitness and sports, financial services, ICT, trades and builders

“…over time as competition grows, demand is being met and where the exercise of choice is evident, prices for some supports will be deregulated.”

supplies and now bridging into other supports as consumers demand. This has seen their business grow, creating local employment opportunities in the region.   

Approximately 700 providers are already registered in NSW, including new business types and industries typically not associated with the disability sector such as fitness and sports, financial services, ICT, trades and builders. Similarly, aged care providers are undergoing their own reforms related to consumer-directed-care and many businesses are leveraging this experience to build services and products relevant for the disability market. This is in turn enhancing providers existing aged-care services given the higher rates of disability as the Australian population ages.

The NDIS is also encouraging many providers to expand beyond State borders for the first time. The recent agreement to transfer out of the NSW Home Care business to Australian Unity, an established player in the aged care sector, is an example of the growing appetite and capacity of non-government organisations to expand as the market opportunity allows. It is likely that given the growth in demand for services driven by the NDIS, that providers from adjacent sectors such as health, aged care and other human services will increasingly enter the market. 

Whilst this transformation is undoubtedly challenging for existing providers, experiences in trial sites are demonstrating many examples of providers restructuring, aligning practices with the NDIA model, adapting and beginning to thrive, with the overwhelming majority upbeat about their growth prospects in the NDIS.  

Western Sydney

Home to over 1 million people, Western Sydney is a diverse and growing community. It has new neighbourhoods rapidly developing on its fringe, it is home to a large and culturally diverse community with over 90 language groups and a large Aboriginal and Torres Strait Islander population. It has a diverse array of industries and drivers of economic growth and has some pockets of entrenched social and economic disadvantage. These characteristics pose particular service delivery challenges and a need for providers to understand the characteristics of these particular markets.

There are approximately 8,700 people in Western Sydney currently in receipt of specialist disability support through the NSW Government. At full scheme, Western Sydney is forecast to have 16,800 NDIS participants, representing an annualised growth of 25 per cent. The five Local Government Areas (LGAs) that constitute the Western Sydney Local Health District (LHD) are: Auburn, Parramatta, The Hills Shire, Holroyd and Blacktown.

As part of its growing capability, the NDIA is now able to forecast growth in demand for NDIS supports at the LGA level and for the Western Sydney LHD. The LGAs with the highest demand growth in 2018/19 are: Blacktown (3,800 to 7,300), followed by Parramatta (1,900 to 3,700), The Hills Shire (1,100 to 2,200), Holroyd (1,100 to 2,100) and Auburn (800 to 1,500).

6March 2016 | New South Wales Market Position Statement

1.1 What is this document and who is it for?

Facilitating a vibrant and competitive market for services and supports is a core part of the role of the NDIA. To encourage this, the NDIA is committed to providing as much information about the future NDIS market as possible. As soon as they are finalised, this will include clarity on the “rules of engagement” and details about systems, processes and interfaces. It also includes sharing widely information about the developing NDIS commercial landscape and opportunities, as the market grows.

Current and prospective providers are indicating they are enthusiastic about growth in the NDIS but need more information about market demand and supply to inform investment decisions about where to grow, or how to re-orient supports to ensure they become providers of choice in the new market. This MPS however should not be considered as advice from the NDIA, but rather point in time information. Providers are encouraged to ensure they undertake extensive market research before making strategic decisions about growth or changing their service types to account for the NDIS.

This MPS aims to help providers, as well as participants and service intermediaries such as plan management and support co-ordination agencies, understand the developing local markets they operate in, so that they can make informed decisions now and identify challenges and opportunities for the future.

The MPS is separated into two modules. The first focuses on the projected demand for the NDIS across NSW by LHD. The second is a more in-depth assessment of the Western Sydney market (including Penrith).

Demand for supports is based on the NDIA’s work modelling the full scheme participant population. In order to estimate demand at a LHD level a number of assumptions have been made to estimate the prevalence of disability in each LHD. The specific mix of severity of disability in each LHD cannot be determined and hence this is assumed to be constant across LHDs.

National service type benchmarks have been used to estimate supply of services and supports as specific geographical variation is not yet available. Hence, the more detailed geographical data presented in this report should be assessed with this in mind.

This MPS will be the first in a series of market information products developed by the NDIA that will focus on both local markets along with key State-wide information. It is expected that the content of future MPSs will evolve based on feedback from the market and to incorporate successively greater levels of information and data obtained by the NDIA as the NDIS evolves.

7March 2016 | New South Wales Market Position Statement

1.2 Markets forward work program

This MPS is the first of a number of market information resources the NDIA will develop and release to support current and prospective providers to adapt, grow and thrive whilst delivering high quality, person centred supports to help participants achieve their individual goals.

From this initial MPS, further State-wide overviews with individual LHD modules will be developed and the NDIA welcomes feedback from providers on this initial MPS on the sort of information that will be of most value to supporting providers in their NDIS preparations.

As the NDIS is implemented and a greater level of participant and provider performance information is captured, a wider range of market metrics can be analysed and shared with the market. Some of the information types the NDIA intends to develop include:

Regional supply mapping; Further reporting on implementation of the Outcomes Framework and relative market

performance; Greater detail of registered providers – e.g. service offerings, organisational types; Prevalence of plans by LHD including different characteristics; and Specific sub-market analysis, for example regional and remote, assistive technology

and specialist housing.

The NDIA’s capacity to monitor the market will also evolve and enable a better understanding of the share of spending across different supports, all of which will continue to change as participants shape the market through their individual choices.

Given this MPS is the NDIA’s first, we would also like to hear your feedback to allow us to improve future MPSs. In particular:

What information you found useful? What needs further clarification? What additional information would you like to know that the NDIA can provide? Whether this MPS was easy to read/understand?

You can provide feedback to [email protected] with the subject heading ‘Feedback on NSW MPS’.

8March 2016 | New South Wales Market Position Statement

2. New South Wales regionsNSW represents 32 per cent of the Australian population with 7.6 million people as at 30 June 2015. Consistent with the NDIS bilateral agreement, NDIS implementation in NSW is divided into 15 LHDs. The first stage of the NDIS in NSW began in the Hunter area on 1 July 2013. From 1 July 2015 the NDIS started in the Nepean Blue Mountains area for children and young people under 18 years of age.

Figure 1 NSW by LHD

Source: Scheme Actuary

From 1 July 2016 the NDIS will begin to be available across the remainder of Hunter New England, Southern NSW, Central Coast, Western Sydney, Northern Sydney and South Western Sydney.

From 1 July 2017 the remaining NSW regions will be implemented including: Far West, Western NSW, Murrumbidgee, Northern NSW, Mid North Coast, Illawarra Shoalhaven, Sydney and South Eastern Sydney.

In each of these areas, people currently receiving support from a NSW Large Residential Centre, Group Home or high intensity community based supports will get priority access.

By July 2018, it is estimated that approximately 115,000 people will access the NDIS, including approximately 78,000 people from the existing NSW specialist disability system. The remainder of the forecast 140,000 NSW NDIS participants are expected to access the scheme from July 2018 onwards. This transition approach has been agreed between the NSW and Commonwealth Governments in the bilateral agreement dated 16 September 2015 (as shown in Table 1 on page 10).

9March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

2.1 Demand: Participants by Local Health District

The distribution and growth of NDIS participants has been estimated using population projections and phasing as per the bilateral agreement between the Commonwealth and NSW (Table 1). During the first year of transition (from 1 July 2016) five LHDs and around 43,000 people will begin to phase in to the NDIS. South Western Sydney and Western Sydney will experience the largest participant intake in year one, with 12,700 and 8,400 people phasing into the scheme respectively. From 1 July 2017 all remaining LHDs and a further 60,000 people will begin to phase in to the scheme. South Eastern Sydney and Illawarra Shoalhaven will experience the largest participant intake in year two, with 7,700 and 7,300 people phasing in to the scheme. From 1 July 2018 around 26,400 people will phase in to the scheme, with South Western Sydney experiencing the largest intake of 4,200 people phasing in to the scheme. By 30 June 2019 all LHDs and all eligible people are expected to have phased into the scheme.

The number of participants and the geographical area of each LHD is unique and as such the participant density of the LHDs varies considerably. The Sydney LHD has the highest participant density with 6,930 participants per 100km2. Western Sydney (2,208/100km2) and South Eastern Sydney (1,967/100km2) also have high participant density. The Far West, Western NSW and Murrumbidgee LHDs all have very low participant density which will present challenges to providers operating in these areas.

Table 1 Number of participants by year and LHD (cumulative)

Local Health District 30 June 2016 30 June 2017 30 June 2018

30 June 2019

Participants per

100km2

Central Coast   4,300 6,200 7,600 458Far West     600 800 <10Hunter New England 10,100 16,300 17,500 21,500 17Illawarra Shoalhaven     7,300 8,900 160Mid North Coast     4,700 5,800 52Murrumbidgee     4,900 6,000 <10Nepean Blue Mountains   4,500 6,500 8,000 89Northern NSW     6,000 7,300 36Northern Sydney   4,800 6,900 8,400 953South Eastern Sydney     7,700 9,500 1,967South Western Sydney   12,700 18,200 22,400 365Southern NSW   2,300 3,300 4,100 <10Sydney     7,000 8,600 6,930Western NSW     5,200 6,400 <10Western Sydney 2,000 10,400 13,700 16,800 2,208Total 12,100 55,300 115,600 142,100  

Source: Phasing proposed as per the NSW bilateral agreement.

10March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

2.2 Demand: Funded supports by Local Health District

The NDIS in NSW is expected to require funding of approximately $2.0 billion in 2016-17, $4.4 billion in 2017-18, and $6.8 billion by the end of 2018-19 (Table 2). This figure includes the value of ongoing supports provided by the NSW Government. The LHDs which will experience the largest increase in the value of supports demanded will be South Western Sydney ($520m) in year one of transition, Sydney and South Eastern Sydney ($290m) in year two of transition, and Hunter New England ($360m) and Western Sydney ($290m) in the final year of transition.

Figure 2 Estimated value of NDIS supports – annualised as at 30 June 2019

Table 2 Estimated value of NDIS supports by year, NSW

Local Health District 30 June 2017 30 June 2018 30 June 2019

Central Coast $170 $230 $350Far West $30 $40Hunter New England $500 $680 $1,040Illawarra Shoalhaven $280 $440Mid North Coast $180 $280Murrumbidgee $180 $280Nepean Blue Mountains $170 $230 $360Northern NSW $230 $360Northern Sydney $190 $250 $390South Eastern Sydney $290 $450South Western Sydney $520 $700 $1,090Southern NSW $100 $130 $200Sydney $290 $450Western NSW $200 $300Western Sydney $390 $520 $810Total $2,040 $4,420 $6,840Please note the values have been rounded to nearest $10 millionSource: Annualised expenditure as per the NSW bilateral agreement (nominal dollars)

11March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

When considering the value of supports in each LHD it is also important to consider the estimated distribution of support packages for participants at full scheme. Figure 3 shows the distribution of support packages as per the expected average costs outlined in the NSW bilateral agreement. This highlights that the majority of participants (58 per cent) are estimated to receive supports of less than $30,000 per annum and only a very small proportion (4 per cent) are estimated to receive supports of more than $150,000 per annum. Participant plans with costs greater than $150,000 per annum are likely to include equipment, assistive technology, accommodation and modifications for the home and vehicle. Consistent with an insurance approach, these investments will help participants achieve their longer term outcomes of greater social and economic participation and reduce the longer term costs of care and support.

Figure 3 Estimated distribution of support packages

<$30,000 >$30,000 >$50,000 >$75,000 >$150,0000

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Par

ticip

ants

Source: Distribution of average participant costs as per the participant cohorts in the NSW bilateral agreement

12March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

2.3 Demand: Participant characteristics

In the Hunter trial site, as at 31 December 20153, approximately 34 per cent of participants with approved plans were aged 0-14 years and approximately 18 per cent of participants are aged over 55 years. Over time this distribution will change in line with demographics and as participants age in the scheme. However, this age distribution is likely to be similar across LHDs as the NDIS rolls out in NSW, with some differences resulting from the relative age profile of the general population.

Figure 4 Participants with an approved plan by age group (NSW Hunter)

00-06 yrs 07-14 yrs 15-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+ yrs0

500

1000

1500

Source: Based on NDIS quarterly dashboards – see Section 4.2

Further, at 31 December 2015, approximately 29 per cent of participants indicated that their primary disability was intellectual disability and 23 per cent indicated that their primary disability was autism. The distribution of disability types is not expected to differ significantly across LHDs as the NDIS rolls out in NSW. It is currently not possible to determine the distribution of disability for those LHDs outside of the NDIS trial sites, however, as the NDIS rolls out, it will be possible to track any variations in participant profiles across LHDs.

Figure 5 Participants with an approved plan by primary disability (NSW Hunter)

OtherGlobal Developmental Delay

Deafness/Hearing LossCerebral PalsyOther Physical

Developmental DelayOther Sensory/SpeechPsychosocial Disability

Other NeurologicalAutism And Related Disorders

Intellectual Disability

0% 5% 10% 15% 20% 25% 30% 35%2%2%3%

5%5%5%5%

9%13%

23%29%

Source: Based on NDIS quarterly dashboards – see Section 4.2

2.4 Demand: Supports by category

3 The NDIA releases quarterly dashboards on the current trial sites. These dashboards contain information on participants and the market. Some of this information is presented in this section.

13March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

The NDIS is being rolled out across Australia to assist people with disability to live ‘an ordinary life’. It is expected that participants will use the funding available in their package to assist them to fully realise their potential, to participate in and contribute to society, and to have a say in their own future – just as other members of Australian society do.

Figure 6 Life domains in participant plans (NSW Hunter)4D

aily

livi

ng

Inde

pend

ence

Hea

lth a

nd W

ellb

eing

Em

ploy

men

t

Com

mun

ity, S

ocia

l and

Civ

ic

Rel

atio

nshi

ps

Hom

e Li

ving

Edu

catio

n0

1,000

2,000

3,000

4,000

5,000

6,000 5,571

2,844

1,137692 691 595 573

35

Source: NDIS Quarterly report – December 2015 – see Section 4.2

The NDIS Outcomes Framework has been co-designed with the NDIA Independent Advisory Council and other stakeholders to monitor the progress of participants and their families and carers in key life domains. (Further information on the Outcomes Framework5 is available in Section 4.1).

The Outcomes Framework was developed to measure the medium and long-term benefits of the NDIS for participants and their families. It will help the NDIA to understand what types of supports lead to good outcomes and identify areas that need development. Organisations that intend to provide supports to NDIS participants should understand the Outcomes Framework and be aware of the individual goals the participants they work with have identified in their plans. Supports provided to NDIS participants should be tailored to assist each participant to achieve their goals.

The support needs for active participants with approved funded supports by life domain as at 31 December 2015 in the Hunter trial site are presented in Figure 6. These life domains are areas of focus for participants’ goals, objectives and strategies. The most common goals are in the life domains of daily living and independence.4 Participants are able to have more than one goals (life domains) in their plan. 5 The Outcomes Framework Pilot Study: Summary Report can be found at http://www.ndis.gov.au/document/outcomes-framework-pilot.

14March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

As at 31 December 2015, there was $570.4m committed in total to participants in the Hunter trial site for plans approved to date. The largest area of committed funding to date is Assistance with daily life at home, in the community, education or at work’.

Table 3 Committed funding by support category, % (NSW Hunter)

Support Category Total committed

Assistance with daily life at home, in the community, education and at work (incl. supported independent living)

78.9%

Improved daily living skills 8.9%

Assistive technology 2.5%

Improved life choices 2.2%

Finding and keeping a job 2.0%

Transport to access daily activities 1.8%

Increased social and community participation 1.2%

Assistance with daily life at home, in the community, education and at work

<1.0%

Home modifications <1.0%

Improved health and wellbeing <1.0%

Improved relationships <1.0%

Vehicle modifications <1.0%

Improved living arrangements <1.0%

Improved learning <1.0%Source: Based on NDIS quarterly dashboards – see Section 4.2

The mix of supports will change over time.

Participants are at the centre of the NDIS and will shape the market through their individual preferences. It is envisaged that the current array of supports and services the market offers will change significantly as increasingly empowered participants demand new products and services and assess value and price and as providers respond to this consumer demand. However, it will take some time for participant capacity to grow and drive the market, as many people with disability, their families and carers have not been able to exercise extensive choice and control over the supports they receive.

It will also take time for the supply side innovation to occur and for new products and services to emerge in response to this new demand. In the longer term, the Agency intends to be less prescriptive about the sort of supports and services participants receive in their plans, in favour of it being driven by participants and aligned to outcomes.

In the short term, the trends from trial sites and how this might apply through transition and as the market matures following full scheme implementation provide useful insight for the market. Since the commencement of the NDIS trials in mid-2013 in Hunter and Barwon, the domains of daily living and independence are those most commonly included in the goals of

15March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

participants, which is consistent with the objective of the NDIS to boost social and economic participation for people with a disability. Both Barwon and Hunter are representative of potential longer term full scheme experience, due to the NDIS trials in these regions being in place the longest and being open to people aged 0-64 years.

Further, as the support category with the highest expenditure in both Hunter and Barwon is ‘Assistance with daily life at home, in the community, education and at work (incl. supported independent living)’ and intellectual disability and autism are the most prevalent primary disability types in these trial sites to date, there are some clear early indicators for providers about where most of the funding and resources in the NDIS are being directed.

Whilst there will be many opportunities in the new market of the NDIS for a wide range of service providers to respond to emerging consumer demand and for new innovations and products, a key question, particularly for current providers is how well aligned their service offering is with the overall direction of the NDIS, in particular the sort of outcomes participants will be seeking to achieve.

16March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

2.5 Supply: The provider market is developing

In addition to the reform’s influence on the demand for disability services and supports, the expected growth, and increased flexibility, greater consistency across jurisdictions and open market created by the NDIS is intended to influence the supply of services.

Providers of disability supports and services both prospective and existing have lower barriers to entry and no longer need to lobby government for (direct) funding and instead are focusing on the value proposition they provide for their customers and the extent to which they are supporting the goals and aspirations participants have in their individual NDIS plans. Similarly, supply is no longer linked to non-profit or charitable organisations, but can include for-profit and other new entrants from adjacent markets, digital disruptors, mainstream and offshore organisations.

The NDIS aims to facilitate a vibrant and competitive supply of services in order to maximise the potential benefits, choice and control for people with disabilities.

While there are approximately 700 registered providers in NSW as at 31 December 2015, there were a further 552 providers with registrations currently in progress. This is constrained by the limited geography of current NDIS implementation and the number of providers seeking registration is expected to multiply as NSW transitions to the NDIS.6 The current mix of providers indicates that approximately 33 per cent of providers are individuals/sole traders and 31 per cent are Australian private companies, as defined by the Australian Tax Office. However, this does not represent current market share, as the size of service providers is not reflected.

Providers are registered to provide support across a number of domains. The domains with the most service providers registered are therapeutic supports and assessment. This reflects a sizable number of individuals/sole traders in these domains.

Through the registration process, the NDIA is able to gather information about the profile of registered providers. This information can be used to enhance the market profile. Some of this information can be found in the publicly available Quarterly Reports and the Market dashboards (see Chapter 4).

Once a provider becomes registered for their nominated State or Territory, they are able to provide NDIS funded supports to any NDIS participant in that State or Territory, hence, the data on the following page is for service providers in both the Hunter site and the Nepean Blue Mountains site.

6 Once a provider registers with the NDIA, they are able to provide NDIS funded supports to any NDIS participant in that State or Territory (although NDIS participants with self-managed plans are not required to use registered providers for some services). The analysis therefore covers all service providers in both the Hunter site and the Nepean Blue Mountains site.

17March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

Figure 7 Proportion of clients per provider, NSW

Less than 300

300-399 400-499 500-599 600-699 700+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Source: NSW National Minimum Data Set 2013-14

The data suggests that over 80 per cent of current providers in NSW and Western Sydney provide services to fewer than 300 participants. Data is not available on providers with smaller client bases than this due to concerns regarding the accuracy of data submitted by these small entities.

18March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

2.6 Supply: Information Linkages and Capacity building in New South Wales

Central to the diversity of choice and to the sustainability of the Scheme is the strength of individual communities that support and are supported by the members of that community to provide responsive and representative community based services.

The Productivity Commission recognised that not everything that was important for the achievement of a person’s goals could or should be achieved by individualised funding. Rather it is important to work within a community to identify activities that are accessible and welcoming of people with disability and that can offer valued information and community based services that connect a person with a disability to others with similar interests.

Figure 8 Quality of life experiences and the sustainability of the scheme require funded and unfunded supports to drive outcomes for individuals

Source: NDIA

The NDIA works to strengthen these connections through the Information, Linkage and Capacity Building (ILC) Framework. Some of these activities serve as effective early intervention and importantly explain and promote the use of mainstream services.

Mapping of current ILC type services across the State is currently underway jointly with the NSW Government and this will be incorporated into this market analysis.

A key role for NDIA Local Area Coordinators (LACs) will be to build on this mapping and identify areas in which targeted investment aligned to the ILC policy framework can deliver meaningful outcomes for people with disability.

19March 2016 | New South Wales Market Position Statement

NEW SOUTH WALES

Figure 9 LACs work to connect a person with disability to existing activities in the community

Source: NDIA

The ILC Commissioning Framework - http://www.ndis.gov.au/community/ilc-home/ilc-commissioning-framework-consultation/ILC-comm-fw-draft - outlines the five priority investment areas that the NDIA will be seeking to grow over time. These include activities in the following areas that can demonstrate outcomes for people with disability and their families and carers:

Specialist or expert delivery of information and referral supports; Cohort focused delivery for specific groups of people or locations; Multi-regional solutions to drive efficiencies; Remote solutions; and Delivery by people with disability for people with disability.

ILC enables the NDIS to fund supports not directly tied to an individual through an individual funding package to enable the economic and social participation of people with disability. Over time, this can reduce the demand for, and level of support required through individually funded responses. This funding will be through a commissioned grant process following finalisation of the consultation process on the overall framework and in accordance with the transition arrangements to be agreed with the NSW Government.

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2.7 Growth: From current supply to future demand

By full scheme the total number of NDIS participants in NSW is estimated to be almost double the number of people currently receiving disability supports, while the estimated value of the supports these participants will demand is forecast to double the value of those currently provided in NSW. The NDIS therefore represents a significant growth opportunity for existing and new providers of disability supports in NSW.

Figure 10 Comparison of current supply and estimated demand in NSW

Source: Scheme Actuary estimates of supply and demand

The LHDs which will require the largest growth in supply, in absolute terms, for both the number of participants and the value of supports are expected to be South Western Sydney (12,900 participants and $750m), Hunter New England (8,800 participants and $450m) and Western Sydney (8,100 participants and $390m).

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Table 4 Current and estimated demand in NSW – disability clients and cost

Local Health District Participants Cost ($ millions)

Current Full Scheme Growth # Growth % Current Full Scheme Growth # Growth %

Central Coast 4,000 7,600 3,600 90% 170 350 180 106%

Far West 400 800 400 100% 20 40 20 100%

Hunter New England 12,700 21,500 8,800 69% 590 1,040 450 76%

Illawarra Shoalhaven 4,800 8,900 4,100 85% 220 440 220 100%

Mid North Coast 3,100 5,800 2,700 87% 120 280 160 133%

Murrumbidgee 3,800 6,000 2,200 58% 140 280 140 100%

Nepean Blue Mountains 4,700 8,000 3,300 70% 190 360 170 89%

Northern NSW 4,100 7,300 3,200 78% 150 360 210 140%

Northern Sydney 5,800 8,400 2,600 45% 350 390 40 11%

South Eastern Sydney 5,300 9,500 4,200 79% 230 450 220 96%

South Western Sydney 9,500 22,400 12,900 136% 340 1,090 750 221%

Southern NSW 2,700 4,100 1,400 52% 100 200 100 100%

Sydney 4,500 8,600 4,100 91% 200 450 250 125%

Western NSW 3,900 6,400 2,500 64% 180 300 120 67%

Western Sydney 8,700 16,800 8,100 93% 420 810 390 93%

Total 78,000 142,100 64,100   3,420 6,840 3,420  Source: Scheme Actuary – estimates of demand based on bilateral agreements

LHDs which are smaller in absolute terms are also expected to experience significant growth in both the number of participants and the value of supports demanded relative to the current disability system. The Far West, Sydney and the Central Coast LHDs are expected to experience significant relative growth in participant numbers of 100 per cent, 91 per cent and 90 per cent respectively while Northern NSW, the Mid North Coast and Sydney LHDs are expected to experience significant relative increases in the value of supports demanded by participants of 140 per cent, 133 per cent and 125 per cent respectively.

Some LHDs (South Western Sydney, Mid North Coast and Northern NSW) are also expected to experience increases in the value of support demanded which are significantly greater than the expected increases in the number of participants. This difference may indicate a higher prevalence of unmet demand in these LHDs, not only for people who will receive supports for the first time through the NDIS but also for those already receiving supports.7

7 There may be people receiving psycho-social supports that were not captured in this analysis of NSW, due to these supports being funded under various government programs.

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NEW SOUTH WALES

2.8 Growth: Estimated workforce required

The workforce engaged in providing disability supports in NSW is currently estimated to be approximately 24,750 - 30,250 FTE (Full Time Equivalent employees). It is estimated that the workforce which will supply the increased volume of supports demanded under the NDIS will need to be around twice this size by the end of 2018-19. As the prevalence of part time and casual workers in the disability support workforce is high, the actual number of additional workers required to meet increased demand will be greater than the required FTE increase in the workforce.

Figure 11 Comparison of current workforce and estimated workforce required

Source: Scheme Actuary

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NEW SOUTH WALES

Further, the required increase in the workforce will not be evenly distributed across each LHD, as shown in Figure 11 above and Table 5 below. South Western Sydney is expected to require the largest workforce increase, as the current estimated workforce is less than 40 per cent of the estimated NDIS workforce. Northern Sydney is expected to require the smallest workforce increase, as the current estimated workforce is greater than 70 per cent of estimated NDIS workforce.

Table 5 Current and future workforce in NSW

Local Health District Current WorkforceFTE range

Estimated Required WorkforceFTE range

Central Coast 1,250 - 1,550 2,500 - 3,100Far West 100 - 150 250 - 350Hunter New England 4,250 - 5,150 7,400 - 9,000Illawarra Shoalhaven 1,600 - 2,000 3,150 - 3,850Mid North Coast 800 - 1,000 2,000 - 2,400Murrumbidgee 1,100 - 1,300 2,000 - 2,400Nepean Blue Mountains 1,450 - 1,750 2,600 - 3,200Northern NSW 1,100 - 1,300 2,500 - 3,100Northern Sydney 2,500 - 3,100 2,800 - 3,400South Eastern Sydney 1,600 - 2,000 3,150 - 3,850South Western Sydney 2,450 - 2,950 7,650 - 9,350Southern NSW 700 - 900 1,450 - 1,750Sydney 1,450 - 1,750 3,150 - 3,850Western NSW 1,350 - 1,650 2,150 - 2,650Western Sydney 2,950 - 3,650 5,750 - 7,050Total 24,750 - 30,250 48,400 - 59,200

Source: Scheme Actuary

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NEW SOUTH WALES

2.9 Growth: Providers are growing and diversifying

There are currently over 650 Non-Government Organisations (NGOs) and local governments across NSW currently delivering existing NSW Government funded disability services. These organisations deliver approximately 60 per cent of services people with disability, their families and carers in NSW with the remaining 40 per cent delivered by the NSW Government. NGOs provide approximately 70 per cent of the specialist accommodation services. This is evolving rapidly as a result of the NDIS reforms and the NSW Government’s approach to transition.

Since the introduction of the NDIS in mid-2013, the number of NDIS registered providers in NSW has increased from 337 at 31 December 2013 to 702 at the end of December 2015, more than doubling in two years. The increase in providers from the current 650 to 702 reflects entry by providers not previously funded directly, entry by organisations from other states and for new NDIS roles such as plan management. Many providers are not operating in a trial site and therefore have not yet registered with the NDIA.

As shown in Figure 12 the pace of provider registrations is steadily increasing, with a slightly faster increase from 30 June 2015 to 31 December 2015. This is due to the launch of the early transition site in Nepean Blue Mountains and thus a greater interest of providers seeking registration with the NDIS. These registrations will grow rapidly as new LHDs enter the scheme.

Figure 12 Growth in NSW registered service provider numbers (and % by entity type as at 31 December 2015)

31 Dec 2013 30 June 2014 31 Dec 2014 30 June 2015 31 Dec 20150

100

200

300

400

500

600

700

337

426

502

580

Australian Private Company, 31% Australian Public Company, 13%Family or Other trust, 5% Incorporated Entity, 11%Individual/Sole Trader, 33% Partnership, 4%Other Private, 1% Other Public, 1%

702

Registered providers in NSW

Source: Scheme Actuary

In the NDIS, participants can also self-manage their supports or can opt for a third party plan management provider to manage their supports. Payments made to service providers and

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NEW SOUTH WALES

self-managing participants has increased each quarterly period, with payments at $178 million by 31 December 2015 (see Figure 13).

Figure 13 Payments to NSW providers and self-managing participants (and % by entity type as at 31 December 2015)8

31 Dec 2013 30 June 2014 31 Dec 2014 30 June 2015 31 Dec 2015 $-

$20,000,000 $40,000,000 $60,000,000 $80,000,000

$100,000,000 $120,000,000 $140,000,000 $160,000,000 $180,000,000 $200,000,000

$1,792,296 $19,173,398

$54,495,324

$106,870,106

$10

Australian Private Company, 12% Australian Public Company, 53%Family or Other trust, 1% Incorporated Entity, 23%Individual/Sole Trader, 3% Partnership, 2%Other Private, 0.2% Other Public, 5%Payments to participants, $10.4M

$178

$168

Figure 13 excludes in-kind payments that are processed off-line (that is, they are not processed through the provider portal), and as such the distribution of payments will not be representative of the expected split at full scheme. In particular, supports provided by the NSW Government are processed offline and make up a significant proportion of total payments.

Table 6 Number of active providers approved to provide below support clusters

Support Cluster Providers (#)   Support Cluster Providers (#)Therapeutic Supports 255   Accommodation/Tenancy 55Assess-Skill, Ability, Needs 212   Personal Mobility Equipment 53Early Childhood Supports 138   Other Innovative Supports 52Participate Community 125   Assistive Equip-Recreation 49Assist-Life Stage, Transition 117   Assist Prod-Pers Care/Safety 45Assist-Personal Activities 113   Physical Wellbeing 40Development-Life Skills 111   Plan Management 37Household Tasks 104   Comms & Info Equipment 30Equipment Special Assess Setup 98   Community Nursing Care 27Behaviour Support 93   Vehicle modifications 26Assist-Travel/Transport 80   Assistive Prod-Household Task 24Training-Travel Independence 75   Home Modification 23Daily Tasks/Shared Living 71   Vision Equipment 14Assist-Integrate School/Ed 67   Interpret/Translate 7Assist Access/Maintain Employ 60   Hearing Equipment 5

Source: NDIS quarterly market dashboard – see Section 4.2

8 Payments to participants of $10.4m reflects participants who purchased equipment or other supports from providers in other states and amounts paid to participants who are not linked to a service provider.

26March 2016 | New South Wales Market Position Statement

Payments to NSW providers and self-managing participantsSource: NDIS quarterly market dashboard – see Section 4.2

WESTERN SYDNEY

3. Western Sydney 3.1 LHD profile: A growing and diverse community

Western Sydney will be one of the first LHDs to transition into the NDIS, starting from 1 July 2016. Therefore it is imperative that existing and potential new providers have access to information about the market in advance of the NDIS transition to help inform business decisions. The Western Sydney LHD consists of the LGAs of: Auburn, The Hills Shire, Holroyd, Parramatta and Blacktown. For the purposes of this module, Penrith has also been included as it is strongly identified with Western Sydney and it is part of the Nepean Blue Mountains early implementation site which commenced on 1 September 2015.

According to the 2012 ABS Census, Western Sydney had an overall population of 1,049,759 people (15 per cent of the entire NSW population) so this local market analysis represents a large sample of the overall Sydney and broader NSW market. There are some areas of rapid growth in new communities where relative housing affordability makes these communities attractive for young families with children entering the housing market. In some of these communities, social infrastructure is still being established and there is a lack of disability service provider outlets.

It is also a diverse community, with extensive cultural and linguistic diversity (approximately 16 per cent of current Western Sydney disability clients, compared with 10 per cent in NSW). Western Sydney also has varying levels of socio-economic advantage and disadvantage. Auburn has the greatest extent of relative socio-economic disadvantage compared to the State average, Parramatta is close to the State average; and The Hills Shire has a high degree of relative socio-economic advantage. The unemployment rate for Western Sydney (including Penrith) is 5.8 per cent9.

The 2012 ABS Census also shows in comparison to Greater Sydney, NSW, and Australia, Western Sydney has a higher relative proportion of the population under 15 years, and a lower proportion of the population over 65 years. However Western Sydney’s over 65 population is projected to grow faster than the rest of NSW and Australia over the next 20 years.

There are also a high number of families with complex needs, including where the parent is a person with disability and needs support to care for their children, or elderly parents from culturally and linguistically diverse (CALD) backgrounds caring for their adult child with a disability.

There are approximately 8,700 people in Western Sydney in receipt of specialist disability support, through the NSW Government. At full scheme, Western Sydney is forecast to have 16,800 active participants, representing an annualised growth of 25 per cent.

9 The 2012 Australian Bureau of Statistics Census.

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WESTERN SYDNEY

3.2 Demand: Participants by Local Government Area

The current number of people receiving disability support, compared with expected NDIS participants in 2018-19 by LGA in the Western Sydney LHD is presented below. The largest LGA is Blacktown, which is expected to grow from 3,800 to 7,300 participants. Parramatta is the next largest LGA which is expected to grow from 1,900 to 3,700 participants. Focusing on relative growth, The Hills Shire is expected to grow by 100 per cent to the end of 2018-19, doubling the number of participants in this LGA.

Figure 14 Estimated NDIS participants by LGA, current and expected demand by participant numbers

Source: NDIA modelling based on NSW bilateral agreement

28March 2016 | New South Wales Market Position Statement

Current Full Scheme

WESTERN SYDNEY

3.3 Supply: Current market landscape

There are approximately 275 disability service provider outlet locations in the Western Sydney LHD and Penrith LGA.10 These outlets are a combination of not-for-profit, for-profit and local government providers of different sizes and service offerings and are indicative of the existing landscape in Western Sydney and Penrith. Some providers have multiple outlets within this area and not all are confined to just the Western Sydney market, with many having a strong presence across other Sydney and broader NSW regions. The current providers offer a wide variety of disability supports to more specialised providers that focus on specific areas such as assistive technology or psychosocial disabilities.

Collectively, NSW Government funding for disability supports to these providers represents approximately 53 per cent of the funding provided across the NSW market.

As the map demonstrates, approximately 97 per cent of all current outlets are within a 20km catchment of the Blacktown city centre and approximately one third of all outlets are located within a five km catchment. These outlets are mapped below on the map below (black dots).

Figure 15 Location of provider outlets, Western Sydney LHD and Penrith

10 These service outlets have been identified with the cooperation of the NSW Department of Families and Community Services and publicly available local government information holdings.

29March 2016 | New South Wales Market Position Statement

Auburn

Parramatta

Holroyd

Blacktown

Penrith

The Hills Shire

Service outlet

WESTERN SYDNEY

Most of the identified outlets are on the main transport corridors through Western Sydney and are clustered around key commercial and administrative centres such as Parramatta, Blacktown and Penrith. The distribution of outlets creates particular challenges for participants to access some supports, particularly in those parts of Western Sydney and Penrith not well serviced by public transport.

Whilst the physical presence of provider outlets is an indicator of current market density, it does not comprehensively represent all current market and sub-markets within Western Sydney, as some supports such as personal care in the home will either be delivered in the home with mobile workforces from outlets outside of the Western Sydney LHD and Penrith LGA or by sole traders, independent contractors or digital or online service models. Further, some service types will be entirely provided in community settings, which are not represented as disability service outlets.

As a key aspiration of the NDIS is increasing social and economic participation for people with disability, providers need to consider optimal service models, particularly for the delivery of supports in group based activities, whether they are in centres or community based settings. A key imperative is demonstrating outcomes for participants and this will influence how the NDIA prices different supports, rather than pricing inputs such as capital and assets.

The NDIA recognises that it will take some time for services to adapt to the new market environment of the NDIS and for new innovative, supports and services to emerge in response to consumer demand.

As the NDIS will have a strong focus on community participation, it is anticipated that funding for supports that boost independence and community participation will account for a significant amount of overall NDIS investments. As an early indicator of this, to date in the Barwon and Hunter NDIS trials, independence and social participation account for the highest number of goals within participant plans. Whilst it is still early days for the NDIS, the NDIA is already observing new and creative responses from providers recognising the increased demand from participants in these areas.

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WESTERN SYDNEY

3.4 Supply: Current market concentrationFigure 16 Market concentration comparison curve for existing providers, NSW and Western Sydney

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NSW provider density Provider numbers WS provider density

Cumulative percentage of entities providing services

Cum

ulat

ive

perc

enta

ge o

f tot

al s

ervi

ce

prov

ided

Source: NSW National Minimum Data Set 2013-14

The chart above shows the cumulative percentage increase in services provided on the vertical axis, and, on the horizontal axis, the cumulative percentage of entities that provide those services. This provides a picture of the degree of concentration in the sector. The purple line represents the whole of NSW, whilst the green line represents Western Sydney.

It illustrates that the biggest 20 per cent of providers (ranked by the number of services provided) provide over 81 per cent of the services whilst the smallest 60 per cent of providers provide less than 8 per cent of the services. There is no significant difference in market concentration across NSW and Western Sydney.

31March 2016 | New South Wales Market Position Statement

WESTERN SYDNEY

3.5 Supply: Provider aspirations and challenges

The NDIA continues to engage with current and potential providers to understand their business models, aspirations and any potential barriers to their operations under the NDIS. As part of the Western Sydney Local Market Assessment (LMA), the NDIA undertook in depth interviews with 18 current and prospective providers (of different sizes, service offerings and business types) with an interest in the Western Sydney market. The objective of this engagement was to better understand:

Provider aspirations and readiness for the NDIS; Provider understanding of the regulatory and operating environment of the NDIS and

their ability to operate in this framework; The extent to which providers had invested in service adaptation and expansion

ahead of the NDIS; Workforce capacity and skills development; Financial, operational and ICT capacity of providers; and Need gaps identified within the market.

This engagement provided useful insights into the aspirations of providers and a better understanding of potential market risks through transition to full scheme. Many of these 18 providers are already operational in the NDIS, with a presence in the Hunter trial site or having recently commenced in the Nepean Blue Mountains early implementation site.

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WESTERN SYDNEY

Key themes:

Some of the key themes emerging from this engagement included:

1. Providers are upbeat about the NDIS and are poised for growth.

Providers are generally positive about the NDIS and their capacity to adapt and deliver high quality supports to people with disability.

Almost a quarter of providers that the NDIA consulted indicated that they intend for their business to double in size, while a further 20 per cent had strong intentions to grow. Less than a quarter of providers reported that they were either not looking to grow or planned only to grow incrementally and/or slowly.

Whilst most providers reported they had active NDIS transformation programmes underway, degrees of readiness are variable. Naturally, those providers that have been

active in NDIS trial sites are further advanced with their preparations.

Major components of work underway include: understanding costs of service delivery, modernising business systems and processes, undertaking workforce planning, reviewing their service offerings and marketing capacity. Many providers are also reviewing their governance and leadership, ensuring they have the right skills mix on their Boards and some are actively considering partnerships with other organisations. A number of providers consulted indicated they have undertaken area-by-area market analysis and mapped this against their organisational structure, supports, and staffing capacity going forward to assess the various opportunities and risks. Others, however, have only considered the market at a higher level.

Those better-prepared for the change have articulated their strategic goals, developed ‘hard’ evidence to underpin their decisions, and are seeking opportunities to leverage social capital through partnerships with other specialist providers and industry more broadly. This is particularly the case for the delivery of highly specialised supports and complex client settings.

2. Uncertainty and lack of information in key areas remains a concern.

33March 2016 | New South Wales Market Position Statement

WESTERN SYDNEY

Providers highlighted concerns in relation to:

Uncertainty around key policy settings underpinning the NDIS such as the development of a Quality and Safeguarding Framework and a timeline for full scheme implementation across Australia;

A lack of market information creating uncertainty about where to target investments and how best to adapt service offerings to the NDIS;

Pricing arrangements for some NDIS funded supports, particularly community participation and personal care supports. Some providers also noted concerns over current arrangements in relation to transport and the application of cancellation fees for supports;

Workforce arrangements, particularly the ability to quickly assemble a workforce for the NDIS. Some providers also pointed to a tension between the requirements stipulated in sector industrial arrangements with the more dynamic, flexible environment of the NDIS with participant demand influencing labour deployment; and

Uncertainty over IT systems, in particular the Provider Portal and how this platform will operate in full Scheme.

Many of the challenges faced by providers in Western Sydney are similar to those being faced across the broader national and state markets. However, there are some specific local challenges in Western Sydney, including:

The availability of interpreter supports for CALD participants; Availability and accessibility of transportation supports in growth areas; and The need for a specific focus on ensuring that the market is responsive to the needs

of the growing numbers of children and their families in growth areas.

Consultations with providers with an interest in Western Sydney indicated that whilst many service providers can currently operate within the current pricing framework for NDIS supports, many also indicate that they are challenged by NDIS pricing for personal care and community participation supports (current NDIS NSW transition price of $41.18 per hour). However, many providers are within 10 per cent of the current transition price, while others suggest that they can make it work depending on client mix. Most providers reported they had active programmes underway to drive efficiencies to operate within the pricing framework for these supports, however this would take time.

Providers generally reported that they were comfortable with the NDIA’s pricing for a number of supports including Early Childhood Intervention, Support Co-ordination, Shared Supported Accommodation and a range of therapies and aides and equipment. Further, whilst some

34March 2016 | New South Wales Market Position Statement

WESTERN SYDNEY

providers reported concern in relation to pricing, it does not appear to be a significant deterrent to overall growth aspirations.

To ensure that Scheme value is maximised over the long term, prices for supports must be sustainable. For this reason, the NDIA will continue to take account of market risks, such as the risk of service gaps if providers were to exit the market, when setting prices. The NDIA will continue to monitor the service delivery costs of service providers, and to update its estimates of efficient costs.

In the first half of 2016, the NDIA is conducting several price reviews focusing on the application of pricing rules in specific circumstances where costs and service models are changing rapidly. These reviews are an opportunity to collect and analyse more information about the delivery of disability supports, including the suitability of current measures to recognise different support intensity and complexity requirements for individual participants. These will actively engage with service providers when conducting these reviews to ensure that pricing arrangements, including the way supports are defined for the purposes of setting prices, are compatible with best practice service delivery.

Providers overwhelmingly report that they are supportive of the prospect of NDIS price deregulation and a more open, competitive market; however, they also note the need for strong, risk based safeguards to ensure service quality for people with disability who have not previously had experience in exercising choice and control in open markets.

Key ingredients for transition:

The NDIA’s consultations with providers with an interest in Western Sydney also revealed some key provider readiness themes including:

Preparation and planning: o understanding unit costs of supports; o to adapt business and operating models to the NDIS in line with the transition

timeframe and to modernise systems/processes to maximize efficiency; and o develop training capacity to potentially re-orient service capability and invest

in new service offerings. Strong governance and a mandate from the senior executives/Board of the

organisation to align business practices with the NDIS model. Identifying growth as a strategic priority and having targets in place to support

broader plans to boost market presence or potentially re-orient services. Knowing strengths and weaknesses of the business in the market and undertaking

market analysis and modelling to assess barriers and opportunities for optimised service delivery, including the identification of gaps in the market.

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WESTERN SYDNEY

Willingness to enter new markets in disability supports outside of current service offerings and locations, including:

o extending existing offering to different cohorts (i.e. extension of personal care supports and supports to participants under 15 years);

o providing new products and supports; ando providing existing and new supports in new locations.

Access to experience and expertise from trial site experiences.

Examples of successful provider adaptation to the NDIS:

The table below compares key features of how different providers of different sizes, service offerings and business types have adapted to the new environment of the NDIS.

AdaptCo

(large existing NFP)

GrowCo

(small existing NFP)

NewCo

(New NFP, SME or for-profit)

Strong leadership from Board & CEO committed to program of change

Invested in management capability upfront

Engaged whole workforce in customer-centric service delivery model

Modernising business systems and processes

Developed detailed understanding of costs, by customer and activity

Willing to tackle some sacred-cows (new alliances, business units, assets and structures)

Dynamic leadership Expanded into new supports

– community participation, support co-ordination

Grown workforce, not all permanent full time, hiring on values and competencies and training in place. Use of casuals to meet rapid demand and diversity

Strong focus on building mainstream links

Limited cash and assets but low overheads

Highly person centred

Strong peer-to-peer marketing focus

New products and supports Low/No overheads No assets New scheduling and back

office systems Motivated, more casualised

workforce Investing in training but

uncertainty in relation to Quality and Safeguards

Actively raising capital to position for growth in new markets

36March 2016 | New South Wales Market Position Statement

37March 2016 | New South Wales Market Position Statement

4. Additional resources and Scheme experience

4.1 Outcomes Framework

The NDIS was set up to assist people with disability to live “an ordinary life”. It is expected that participants will use the dollars available in their package to assist them to fully realise their potential, to participate in and contribute to society, and to have a say in their own future, just as other members of Australian society do.

The NDIS Outcomes Framework has been co-designed with the NDIA Independent Advisory Council and other stakeholders. The NDIS Outcomes Framework will monitor the progress of participants and their families and carers in key life domains.

The purpose of the Outcomes Framework is to:

Assist with planning; Establish indicators of Scheme performance so Scheme progress can be tracked;

and Identify drivers of good outcomes for individuals.

The Outcomes Framework has been piloted with a sample of participants and their families and carers in trial sites. There were different versions of the Outcomes Framework for different life stages: children from birth to school age, children from school age to 15, young adults 15 to 24, adults 25 to 55, and older adults over 55. There are different family/carer versions for participants aged 0 to 15, 15 to 24, and 25 and over. Easy English/pictorial versions have also been developed. For the adult participant versions there are eight domains: choice and control, daily living, relationships, home, health and wellbeing, lifelong learning, work and social, community and civic participation.

The summary report of this pilot study can be found on the NDIS website at:

http://www.ndis.gov.au/document/outcomes-framework-pilot

As outlined above, one of the purposes of the Outcomes Framework is to identify drivers of good outcomes, and this may include identifying providers who achieve good outcomes. It is important to note that other characteristics of participants were also taken into account in these investigations.

The tables on the next page show the domains of life around which the outcomes framework is based. These domains apply to both participants and their families/carers and differ depending on the life stage of the participant.

38March 2016 | New South Wales Market Position Statement

39March 2016 | New South Wales Market Position Statement

Table 7 Outcome framework domains – participants

Domain 0 to school School to 15 15 and over

1 Children gain functional, developmental and coping skills that are appropriate to their ability and circumstances

Children grow in independence

Choice and Control

2 Children show evidence of self-determination in their everyday lives

Children are welcomed and educated in their local school

Daily Living Activities

3 Children participate meaningfully in family life

Children form friendships with peers and have positive relationships with their family

Relationships

4 Children participate meaningfully in community life

Children participate in local social and recreational activities

Home

5 Specialist supports assist children to be included in families and community

Health and Wellbeing

6 Lifelong Learning

7 Work

8 Social, community and civic participation

40March 2016 | New South Wales Market Position Statement

Table 8 Outcome framework domains – families/carers

Domain

0 to 15 15 to 24 25 and over

1 Families understand their children’s strengths, abilities and special needs

Families understand their young person’s strengths, abilities and special needs

Families have the support they need to care

2 Families know their rights and advocate effectively for their children with disability

Families know their rights and advocate effectively for their young person with disability

Families know their rights and advocate effectively for their family member with disability

3 Families help their children develop and learn

Families help their young person become independent

Families are able to gain access to desired supports, programs, and activities in their community

4 Families feel supported Families feel supported Families have succession plans

5 Families are able to gain access to desired supports, programs, and activities in their community

Families are able to gain access to desired supports, programs, and activities in their community

Families enjoy health and wellbeing

6 Families enjoy health and wellbeing

Families enjoy health and wellbeing

41March 2016 | New South Wales Market Position Statement

4.2 Quarterly Reports

The NDIS Actuary is responsible for monitoring scheme performance and financial sustainability. Each quarter, the Actuary produces a public report to the COAG Disability Reform Council (which can be found at: http://www.ndis.gov.au/about-us/information-publications-and-reports/quarterly-reports). In addition to this report, the Actuary publishes participant and market dashboards, which are described below.

The most representative trial sites for full scheme are the Hunter and Barwon. This is due to those sites being inclusive of all ages, and having commenced on 1 July 2013, thus having the most experience and data.

The quarterly report to the COAG Disability Reform Council provides information about participants and the funding or provision of supports by the NDIA in each jurisdiction. The report includes:

Progress against Statement of Strategic Guidance; Summary Report on Management of Scheme Cost Drivers; and Agency Performance, split into three parts:

o Participant Outcomes;o Financial Sustainability;o Community Inclusion.

This report can be found at:

http://www.ndis.gov.au/ndia-9th-quarterly-report

Participant Dashboards

The participant dashboard provides participant and plan statistics as at the end of each quarter. These include:

Number of participants by eligibility and access type; Approved plans by month, age group, primary disability, management type and cost

bands; and Approved funded supports and actual committed supports.

These state based dashboards can be found at:

http://www.ndis.gov.au/about-us/information-publications-and-reports/quarterly-reports/9th-qr-dashboards

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Market dashboards

The market dashboard provides snapshots of providers and market demographics as at each quarter along with detailed participant goals, outcomes and support package information by age band. These include:

Registered providers by type, support cluster and registered support item; Participants with approved plans by age band, primary disability, cost band and

support category; Number of males and females by goal type and age band; Outcome statements for participants and family carers by age group; Approved plans by cost band for each age group; and Total committed cost by support category for each age group.

These state based dashboards can be found at:

http://www.ndis.gov.au/about-us/information-publications-and-reports/quarterly-reports/9th-qr-dashboards

4.3 Organisational readiness and training resources

Through the Sector Development Fund, a number of resources have been developed to assist providers and the sector in preparing for the transition to the NDIS. These resources are free to access and available to everyone. Two useful resources developed by National Disability Services are:

NDIS Provider Toolkit

The Toolkit incorporates a self-assessment and key financial tool.

The self-assessment tool rates your organisation’s current state of transition towards the NDIS; and

The key financial ratio tool, provides an insight into your organisation’s current revenue concentration, liquidity, debt and sustainability.

Completing the Toolkit online will allow automatic generation of valuable resources for your organisation.

A gap analysis, of your current capacity against your desired position; A benchmark report is available during the submission period, and provides a

comparison between like providers; and An editable NDIS development plan.

The NDIS Provider Toolkit can be found at:

https://www.readiness.nds.org.au/

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Costing and Pricing Learning Program

The aim of the Costing and Pricing Learning Program is to provide a suite of training and support resources for service providers that can be applied and accessed across diverse locations across Australia.

The focus of the tools are on small and medium service providers because these organisations constitute the majority of the sector and may have the least resources available to be applied to the challenges of a changing funding environment.

There is no universally accepted definition of ‘small to medium’ in the sector and not all organisations will require the same level of support or skills development. All organisations will have the opportunity to access the materials and pick and choose elements that they might find useful.

The need for understanding of costing and pricing is not limited to financial staff. The program includes material that is of relevance to management, operational and service staff across the organisation.

The Costing and Pricing Learning Program can be found at:

http://www.cplp.nds.org.au/learning-program

44March 2016 | New South Wales Market Position Statement