npr knight writing for the web june 2013
TRANSCRIPT
Week 4
Wri(ng for the Web June 2013 Ki-‐Min Sung, Digital News Training
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Leadership Conference/Digital Goals Web Audience
Headlines
Previously on NPR DS
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Webified radio stories Web-‐naJve storytelling
Web wri(ng
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Online News Cycle
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Who is my audience?
What is most relevant?
What is the best use of my Jme?
Webify vs. Web-‐na(ve
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What doesn’t work…
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What doesn’t work: Transcripts
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What doesn’t work: Intro + Audio
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Visual Medium
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KBIA
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What works…
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What works…
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Rewrite the lede Edit quotes
Add context
Webifying radio scripts
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Webified Story
Compare ledes
Radio: Most people over 50 think they're likely to be healthier and more acJve in reJrement than their parents were. That's what people said in a poll conducted by NPR, the Robert Wood Johnson FoundaJon and the Harvard School of Public Health. But people may be wrong. Some experts worry that the generaJon now approaching reJrement may actually be less healthy in old age and that could have serious financial consequences for the naJon as a whole. NPR's Julie Rovner reports.
JULIE ROVNER: If you want to see what it means to live a long and acJve life, look no further than the rec room at the Greenspring Village ReJrement Community in Springfield, Virginia.
(SOUNDBITE OF VIDEO GAME)
ROVNER: This is the Wii bowling compeJJon for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compeJtors' age, organizers are making a few accommodaJons.
Compare ledes
Web: Most baby boomers say they're planning on an acJve and healthy reJrement, according to a new poll conducted by NPR, the Robert Wood Johnson FoundaJon and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their financial futures.
But some experts worry that when it comes to their health, boomers are sJll woefully unprepared — or worse, in denial.
"The mismatch between how people think the next 10 to 15 years is going to go and what current reJrees experience is something that's very consistent," says Jeff Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no quesJon that one disJnguishing feature of our generaJon is this extraordinary, almost geneJc opJmism. And the poll results look to me like a lot of that opJmism was drawn from a deep well of self-‐delusion."
AddiJonal ReporJng
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Webifying: Break format
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1. Get to the point, tell me why it’s important 2. Grammar and spelling are important
3. You can say it beker than your source, summarize 4. Details – this proves you know what you’re talking about
5. Headlines maker A LOT
Five Differences: Web vs. Radio Wri(ng
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Not all radio stories are meant to be web stories Try wriJng web text first – it can even make your broadcast story beker
If you’re not breaking news, what are you adding that will disJnguish your story
Looking Ahead
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WEB-‐NATIVE STORYTELLING 7 ways to be na(ve
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1. Create web-‐only stories
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2. Link out to relevant material
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3. Embed content
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4. Update stories
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4. Cura(on
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5. Make it easy (Scannable)
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Bolded Subheads
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6. Let the format fit the story
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7. Listen & respond to your audience
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CASE STUDY: KPLU
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Web Checklist (must hit at least 2)
1. Is it Jmely? (Are we ahead of others?)
2. Are you adding something NEW to a known story? 3. Does it have a unique angle or perspecJve? 4. Does it ask users to take acJon or express an
opinion? 5. Is it shareable? (Would YOU share it?) 6. Does it celebrate an idea, person or place?
Radio stories treated differently online
Broadcast first Web days later
Web first Broadcast week later
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Web to Air
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What to ask…
1. What’s next?
2. Who are the key players? 3. How did we get to this point? 4. Why does this maker?
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Ques(ons
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Write 1 webified radio story -‐or-‐
Write 1 web-‐naJve story
COB: Thursday, June 13
Assignment
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hkp://blogs.kcrw.com/whichwayla/2013/04/driving-‐the-‐110-‐freeway-‐toll-‐lanes