November 25, 2009Spurred by the sweet results of its India-oriented products — such as Nimbooz, thepackaged lemon water — Pepsico has resolved to taste India’s namkeen market withina couple of years.Pepsico’s snacks brands like Uncle Chipps and Kurkure enjoy an appreciable marketshare in India. However, the company has not been able to dip into the country’s enormous namkeen market.The Pepsico India chairman, Sanjeev Chadha, has told the media that the companyhas planned to placate the Indian palate with innovative products that use ingredients indigenous to the country.Further, it has been reported that Chadha believes there were plenty of opportunities for the company in India’s juices and drinks category.As for the namkeen plan, the project to establish Pepsico’s fourth snacks plant, at an estimated cost of around USD 50 million, is already underway.At present, however, it is not known what namken products the company plans to introduce to India.Src: adgully.comPosted in Indian Snacks Market | Leave a Comment »Tags: kurkure, kurkure snacks plant, namkeen products, nimbooz, pepsi india, pepsico, sanjeev chadha, uncle chippsKurkure Not Bad for Health – Kurkure Plastic Rumor BaselessJune 4, 2009Few days, there was this rumor about Kurkure that was spreading like a wild fireon the web. Every other blog and every other forum was talking about the alleged Kurkure plastic rumor. As per the Kurkure plastic rumor, if we burn Kurkure there is plastic melting. So the rumor advised people not to eat Kurkure.Firstly, if Kurkure really contained plastic would it even be edible. Kurkure asa brand has been in the Indian market for years now. Then how can Kurkure suddenly start containing plastic. The Kurkure plastic rumor was just so fake and baseless but still people believed in it.Kurkure is a new age namkeen snack. Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, spices, seasonings, edible oil, andcondiments and flavors (some or all in variants of Kurkure). Kurkure is cookedin Rice Bran oil, it is one of the healthier oils available for cooking. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturatedfat can contribute to increased blood cholesterol levels.All the ingredients used to manufacture Kurkure are used by most of the Indian families in their daily kitchen. This only means that Kurkure is not bad for health and is completely safe for consumption.Src: http://kurkure.co.in/FAQ.aspxPosted in Kurkure | 4 Comments »Tags: kurkure, kurkure ingredients, kurkure not bad for health, kurkure plasticrukor, kurkure rumor, kurkure safe snackDairy company GCMMF enters Indian snack market with Munch TimeJune 1, 2009Taking a cue from the success of ITC’s Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much likeFrito Lay’s Kurkure in taste.The product is being test-marketed in Gujarat and is expected to be rolled out nationally in two months. Priced at Rs 5 a packet, the snack is targeted at teenagers and children.The branded snacks segment has recently seen a surge in activity with the high-decibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share ofthe Rs 2,000 crore market from leader Frito Lay.Src: Potatopro.comPosted in Munch Time | Leave a Comment »Tags: bingo, branded snacks market, kurkure, Munch Time, salty snack

 

Kurkure goes Regional; launches ‘South Special’June 1, 2009 Kurkure, one of India’s most loved snack food brands, today announced the launch of its new region specific flavour, made using rice and corn, for consumers in the South market – the ‘South Special’. The new local flavour for the South Indian market has been developed by Kurkure based on in-depth consumer research. For Kurkurelovers across the region, their very own tedha shaped snack will offer them a wider variety to choose from! Title: Simran, Brand Ambassador for Kurkure in the SouthLaunched in the city by Kurkure’s brand ambassador and popular South Indian actress – Simran, the ‘South Special’ flavour for South India has special spices with a dashof curry leaves designed to tingle the taste buds of consumers. Another reasonfor consumers to snack away while savouring the delightful taste of authentic South Indian spices!Savouring the delicious ‘South Special’ flavour, Kurkure brand ambassador Simran said, “Kurkure has always been my favourite as I can Snack smart with Kurkure which is made using rice, corn and cooked in healthier rice bran oil. To find a new localized ‘South Special’ Kurkure flavour is a delight and I am already a fan of it. Ihope consumers like it too.”According to Mr. Vidur Vyas, Executive Vice President – Marketing, FritoLay India,“Kurkure is an established leader in the Indian snack market and it has always been our endeavor to consistently take consumer insights and base our product innovation on the same. We believe that ‘South Special’ embodies the connect Kurkure haswith its consumers in this market and celebrates the local cuisine & taste. Kurkure made using rice, corn and special spices with a dash of curry, reiterates our endeavor to give consumers the option to SnackSmart™ while retaining 100% greattaste.”Made using rice, corn and gram blended with a variety of spices and flavors, consumers can SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no addedmsg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.Frito Lay India, PepsiCo India’s foods division, also announced the launch of twomore flavours for the West and the East of India with ‘Mumbai Chatpata’ and ‘East Parar Tok Jhal’ respectively. The ‘Mumbai Chatpata’ captures the delectable and addictivemild spicy flavour mixed with pepper and fennel and the ‘East Parar Tok Jhal’ bringsout a tangy taste of mustard and a mouth watering mix of spices and chilli.Kurkure has once again lived up to the expectations of its consumers by bringingin a burst of exciting flavours for the family. The three regional product offerings celebrate India’s diversity and culture by combining authentic and intense spices and creating a delicious twist of flavored variations.Posted in Kurkure | Leave a Comment »Tags: brand ambassador, kurkure, kurkure snack, kurkure snack flavour, kurkure south special, simran, south indian actressKurkure Mumbai Chatpata – Kurkure Snack FlavourMay 29, 2009 Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the West market and is bound to be a hit with Mumbaikars! Called the ‘Mumbai Chatpata’, this new flavour has a delectable and . Made using rice, corn andgram blended with a variety of spices and flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oilwith 40% less saturated fats, zero trans fats and no added msg. All these valueadditions increase the ratio of the good fats and reduce the saturated fat by 40%.The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider var

 

iety to choose from!Posted in Kurkure | Leave a Comment »Tags: kurkure, kurkure mumbai chatpata, kurkure snackIndian SnacksMay 28, 2009Snacks have become such an integral part in our busy lives especially the namkeen snacks like Kurkure, Lays, Bingo, etc.This blog will provide you with all the information about the Indian snacks market.The latest snacks that are launched in the market, the snacks that were dominating in the Indian market but are nowhere today. All the information on this blog.If you want to know about any snack, you can just comment on this post here andI will try my best to get that information for you.Hop in here from time-to-time to find interesting facts and information about the Indian snacks market.Posted in Introduction | Leave a Comment »Tags: bingo, indian snacks, kurkure, laysTheme: Treba by Phu. Blog at WordPress.com.•Search for:• Recent Postso New ‘namkeen’ Products to be launched in India by Pepsicoo Kurkure Not Bad for Health – Kurkure Plastic Rumor Baselesso Dairy company GCMMF enters Indian snack market with Munch Timeo Kurkure goes Regional; launches ‘South Special’o Kurkure Mumbai Chatpata – Kurkure Snack Flavour• Categorieso Branded Snacks Kurkure Munch Timeo Indian Snacks Marketo Introduction• Tagsbingo brand ambassador branded snacks market haldiram indian snacks Indian Snacks Market kurkure kurkure ingredients kurkure mumbai chatpata kurkure not bad forhealth kurkure plastic rukor kurkure rumor kurkure safe snack kurkure snack kurkure snack flavour kurkure snacks plant kurkure south special lays Munch Time namkeen products nimbooz pepsi pepsico pepsi india salty snack sanjeev chadha simran south indian actress uncle chipps• Blogrollo Fritolay Indiao Indian Food Rocks• Top Clickso None• Blog Statso 743 hits• Spam Blocked86 spam commentsblocked byAkismet