Organiser - Cosmoprof Asia Ltd

NOVEMBER 2015

11TH-13TH HONG KONG HONG KONG CONVENTION& E X H I B I T I O N C E N T R Ew w w. c o s m o p r o f - a s i a . c o m

20thAnnivers

aryCelebrat

ing

2015 COSMOPROF ASIA CELEBRATES THE BEST OF BEAUTY BUSINESS

ANNIVERSARY

Cosmoprof Asia, the most important beauty trade show in Asia Pacific, celebrates its 20th anniversary in 2015. All the previous editions recorded a significant and continuous growth of the show, confirming its pivotal role of the ideal platform for high-quality business-to-business activities in the Asia Pacific region.

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• The Asia Pacific region is the biggest region for beauty and personal care sales in the world in 2013 with sales of US$132 billion.

• The top five countries for beauty sales in the Asia Pacific region are: Japan, China, South Korea, India, and Thailand.

• Demand for skin care was strong throughout Asia. Sales of skin care, Asia’s largest beauty category, grew by 46% from 2008-2013.

• Mass products dominate cosmetic markets in Asia Pacific, accounting for 70% of total regional sales in 2013

• Indonesia and Vietnam will remain the most dynamic market in the region

ASIA-PACIFIC: THE LAND OF OPPORTUNITY

PLACE ORDERS57%

SEEK FRANCHISORS / PRINCIPALS

58%

COLLECT MARKET INFORMATION

89%

SOURCE NEW PRODUCTS86%

LOOK FOR NEW SUPPLIERS83%

CONSOLIDATE CONTACTS WITH SUPPLIERS / BUSINESS PARTNERS

83%

2014 RECORD-BREAKING NUMBERS

THE TOP REASONS WHY VISITORS ATTEND COSMOPROF ASIA

• Close to 60,000 visitors from 124 countries and regions

• 38,059 international visitors from outside Hong Kong ( 1.3% to 2013)

• 81,500 sqm of exhibition area ( 7% to 2013)

• 2,362 exhibitors from 42 countries and regions ( 9% to 2013)

• 22 national and group pavilions: Australia, Belgium, Brazil, California, Canada, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, the Taiwan region, Thailand, Turkey, UK and USA. Source: 2014 visitor survey

Source: Euromonitor

2014 FACTS & FIGURES

In 2014 Cosmoprof Asia attracted close to 60,000 visitors from all over the world, with 64% of the total attendance coming from outside Hong Kong. Year after year Cosmoprof Asia has become an authentically international event.

1.3% OVER 2013

2014 AN INTERNATIONAL AUDIENCEVISITORS PROFILE

GEOGRAPHIC BREAKDOWN

• Asia Pacific ............................ 54%• Hong Kong ............................. 36%• Europe .................................... 7%• America ................................. 1%• Middle East ............................ 1%• Africa ...................................... 1%

BY NATURE OF BUSINESS

• Beauty salons ......................... 26%• Finished product manufacturers ....................... 25%• Wholesalers/Distributors/ Agents .................................... 18%• OEM/ODM manufacturers ... 13%• Retailers .................................. 11%• Hair salons .............................. 4%• Others ..................................... 3%

BY JOB FUNCTION

• Owner/Director/ General Manager ................. 26%• Manager ................................ 22%• Buyer ....................................... 17%• Beautician .............................. 13%• Employee ............................... 11%• Others ..................................... 5%• Hairdresser .............................. 2%• Nail technician ...................... 2%• Chemist/Herbalist .................. 1%• Medical doctor ..................... 1%

38,05960,000

TOTAL VISITORS

FROM 124 COUNTRIES & REGIONS

INTERNATIONAL VISITORS

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Cosmoprof Asia is an excellent networking platform, we had very fruitful meetings with quality suppliers and already secured two distributorships in the show. We are very happy with the result and would like to be here again next year.

Berna Zeren

OwnerAdador Cuz Merk Ltd Sti, Turkey

Cosmoprof Asia continues to grow in strength from year to year. There was a great variety of speakers and topics that were relevant to the industry today and at a level that kept both the novice and seasoned professional engaged.

Jeff Matthews

PresidentSteiner Spa Consulting, Indonesia

TOP TEN OVERSEAS BUYERSAustralia, China, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand and USA

2014 KEY COMPANIES IN ATTENDANCERetailers & Brands: Amway, Avon, Chanel, Christian Dior, Coty, Estée Lauder, Johnson & Johnson, Kose, Lane Crawford, Li & Fung, L’Oréal, LVMH , Mannings, P&G, SaSa, Sephora, Shiseido, Target, Unilever, Walmart and Watsons. Online Shops: Amazon, Argos, ASOS, Birchbox, Cosme De Net, Glossybox, Jumei, Lefeng, Luxola, Rakuten, TVSN

Perfumery & cosmetics

Health products

Beauty salon and spa products, tools and equipment

Hair products, equipment and salon furnishings

Gifts and promotional items

Packaging and machinery

Nail products

Raw materials

OEM/ODM

38%

12%

10%

6%

5%

12%

7%

5%

3%

2%

SECTOR OF INTEREST DECLARED BY BUYERS

Sanitary products

Cosmoprof Asia 2014 was the biggest ever edition hosting 2,362 exhibitors (+ 9% on 2013) from 42 countries and regions. The growth of the show was attributed to the continued support by the thousands of exhibitors. Over the years, exhibitors were impressed by the excellent results and business opportunities gained in the show.

2014 THE WHO’S WHO OF THE BEAUTY INDUSTRYEXHIBITORS PROFILE

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We could not imagine a better debut at Cosmoprof Asia. Seeing our booth always crowded it has been a great satisfaction.

L’Erbolario (Italy)

We are so happy that we already got a lot of meetings with big buyers like Watsons and SaSa. Being in Cosmoprof Asia is fantastic because the visitors here are real professional buyers.

The Trumetic Co., Ltd (Korea)

Cosmoprof Asia gives us the opportunity to meet with qualified visitors coming from Far East, it is the ideal platform to present all the novelties of our brands to this part of the world. This is a not to be missed opportunity.

Elgon - Pidielle S.p.A. (Italy)

It has been 3 busy days and a great opportunity to meet potential partners from all around Asian markets. We could identify a short list of qualified contacts. We hope we will be able to export our beautiful brand in 2 or 3 more countries next year, thanks to this 3 days show.

Naadam Nature - DMUM (France)

EXHIBITORS PROFILE

EXHIBITORS BY PRODUCT SECTOR

2014 FACTS & FIGURES

EXHIBITORS BY GEOGRAPHICAL AREA

2014 EXHIBITOR SURVEY FINDINGS

of exhibitors will participate in Cosmoprof Asia 2015

71% 86%

78%

AsiaEurope

1% 1%

Oceania

5%

America

18% 73%

Africa Middle East

2%

of exhibitors were

satisfied with the “Visitor

Quality”

34%

26%

21%

11%

6%

2%

of exhibitors rated Cosmoprof Asia as the most important exhibition

Perfumery, Cosmetics & Toiletries

Packaging, Raw Materials, Machinery, Private Label, Contract Manufacturing & POP

Professional Beauty Salon, Spa Products and Equipment

Nail & Accessories

Hair Products, Equipment and Salon Furnishings

Natural Health

A COMPREHENSIVE

SHOWCASE ALL SECTORS OF THE BEAUTY INDUSTRY IN ONE VENUE

Cosmoprof Asia is the premier beauty event in Asia Pacific covering all industry facets. One venue features thousands of products from across the globe representing all beauty sectors: cosmetics and personal care, wellness and spa, packaging and contract manufacturing, professional hair, nail and accessories.

COSMETICS & TOILETRIES Finished products for retail distribution

including makeup, skincare, bath & body care, fragrances and accessories. NATURAL HEALTH

Natural health products, health food and beverages, dietary supplements and multiple therapies for healthy body and soul.

PACK & OEMRaw and semi-processed material providers,

contract manufacturers, private labelmanufacturers, packaging suppliers,

package designers, paperboard suppliers and POP display manufacturers.

BEAUTY SALONBeauty salon products & equipment,

spa and wellness products & treatmentsspa management software, design consultants.

HAIR SALONProfessional haircare, hair colour, styling products, accessories, tools, equipment, salon furnishings.

NAIL & ACCESSORIESNail polish, color gel and nail reconstruction,nail stickers, artificial nails, cutting tools,hand and foot care.

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MORE TRENDS TO DISCOVER

To accommodate the strong demand of exhibition space, Cosmoprof Asia expands the showfloor and creates new zones to display beauty products and unveil the emerging trends from all over the world.

2015 FEATURED AREA

Level 2 Mezzanine 二樓大堂中樓

Grand HallGrand Foyer

大會堂前廳

Meeting Rooms 會議室 N201-212

大會堂

Car Park 停車場

Car Park 停車場

Loading Dock

Expo Drive Entrance 博覽道入口Harbour Road Entrance

港灣道入口

Hall 5C 展覽廳 5C

Hall 3E 展覽廳 3E

Hall 1E 展覽廳 1E

Hall 5E 展覽廳 5E Hall 5G 展覽廳 5G

Hall 3G 展覽廳 3G

Convention Hall會議廳

Meeting Rooms 會議室 S421-430

Meeting Rooms 會議室 S221-230

Meeting Rooms 會議室 N101-112 Hall 1E 展覽廳 1E

Level 4 Mezzanine 四樓大堂中樓

powered by COSMOPROF

SPOT ON BEAUTY AND THE NEW THEMATIC ZONE DISCOVER TRENDS

Spot on Beauty, the extended area for finished beauty products in the Convention Hall, is back for a second year.

Inside Spot on Beauty, a new thematic zone called Discover Trends will be launched in 2015. Focusing on emerging market’s segments, Discover Trends area will host a selected group of beauty suppliers presenting innovative men’s beauty products, natural and organic products and baby care products.

2015 SHOW FLOOR

pow

ered

by C

OSMOPROF

DISCOVER TRENDS

Cosmoprof Asia provides every year a practical, business-oriented seminar programme along with trends and forecast presentations. Following the success of last year, the organisers are proud to announce the 2nd edition of the charity project “ Boutique”, the beauty sampling shop.

2015 BEYOND THE EXHIBITIONHIGHLIGHTS

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BOUTIQUE A first-of-its-kind initiative at a beauty trade show in Asia. Boutique is a customised sampling bar with 20 sponsor companies offering their star products in travel size. Attendees can choose a mix of product samples packaged in a deluxe gift box, for a suggested donation to a charitable organisation.

Launched in 2014 for the first time, Boutique received great support from Cosmoprof Asia attendees and allowed participating companies to gain extra visibility and to obtain marketing leads to prospect after the show.

We were honored to sponsor the glamorous Boutique project and to use the language of beauty to express our deep concern and empathy towards women’s health issues.

Christina (Israel)

HCP were proud to sponsor the ‘BOUTIQUE’ gift box at Cosmoprof Asia 2014. Our association with the most definitive beauty trade event in Asia Pacific not only helps promote our brand and strengthen relationships, but it was also a huge pleasure to contribute to the Hong Kong Breast Cancer Foundation.

HCP Packaging Co., Ltd, (Taiwan)

Boutique is located inside the Spot on Beauty area, at Convention Hall.

HOW TO PARTICIPATE:Only for companies exhibiting at Cosmoprof Asia. Up to 20 spots available on a first-come-first served basis.

FOR MORE INFO:ASIA: alice.suen@ubm.com; camme.cheng@ubm.com REST OF THE WORLD: patrizia.necchi@cosmoprof.it; arianna.ceccon@cosmoprof.it

EDUCATIONAL PROGRAMME

A wide programme of educational sessions will bring together some of the high calibre speakers in the industry to unveil the market opportunities and share their knowledge and insights.

2015 TOPICS PREVIEW: - Market Update (China and Asia-Pacific markets) - Trends and forecast presentations - 8th Cosmoprof Asia Spa Conference And many more to come...

LIVE EVENTS Cosmoprof Asia also provides a stage platform for live demonstrations. Skincare, nail, hair and make up brands can demonstrate their latest launch and gain extra publicity apart from booth exposure.

TO RAISE INDUSTRY AWARENESS

AIn order to maximise the visitor presence at the 20th anniversary of the show, an intensive and targeted marketing campaign will be undertaken to attract high-quality professionals from all over the world. Thanks to the continuous investments in promoting the show, Cosmoprof Asia is now an international landmark for the beauty sector.

STRATEGYCOMPREHENSIVE COMMUNICATION

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DIRECT MAIL

Pre-show printed materials and invitations will be mailed to over 350,000 industry leads using Cosmoprof Asia global database.

BADGE MAIL

Over 62,000 personalised badges for free entrance to the show will be sent to Cosmoprof Asia 2014 visitors and to all 2015 pre-registered visitors.

E-NEWS

Regular newsletters with fresh news related to the event, pre-registration reminders and seminars enrolment delivered to nearly 100,000 qualified contacts.

ADVERTISING & EDITORIAL COVERAGE

Strategic coverage with advertising and editorials in worldwide leading trade magazines, online, newspapers and outdoor advertising.

OFFICIAL WEBSITE

The fair website www.cosmoprof-asia.comcounts 76,243 page views per month and cross-promotes with the other Cosmoprof events websites.

SOCIAL NETWORK

Official channel in YouTube, Twitter, Weibo, Wechat, Facebook and the Cosmoprof Asia Blog featuring write-up from industry leaders.

ONSITE PROMOTION

A wide range of printed tools and the official show Mobile App enhance visitors’ onsite experience, and create brand awareness of sponsors.

BUYERS CHOSE COSMOPROF ASIA THROUGH: 2014 SOCIAL MEDIA STATISTICS

WORD OF MOUTH58%

ADVERTISEMENT AND EDITORIALS IN PUBLICATIONS

21%

DIRECT MAIL FROM THE ORGANISERS

24%

ELECTRONIC PROMOTION BY THE ORGANISERS

12%

FAIR WEBSITE18%

Facebook “likes” Mobile App “active users”

Blog “views” Weibo “fans”

8,364

Source: 2014 visitor survey

16,831

2,115

706

Data as of Feb 2015

EXHIBITSPACE OPTIONS

*OPEN SIDES SURCHARGE: ADDITIONAL 5% (2 OPEN SIDES), 7.5% (3 OPEN SIDES) AND 10% (ISLAND SITE)

For other exhibiting options, please contact your local sales agent!

(For reference only, not to scale and subject to change by the Organisers)

OPTION 1

READY STAND (USD 588/SQM, MIN. 12 SQM)*3X4 SQM READY STAND - ONE SIDE OPEN, 12 SQM

1 X FOAMBOARD FASCIA with company name and stand number

1 X SHOWCASE (fixed)1000 x 500 x 2100mm (h) or 1150mm(h) Lockable Tall or Table Showcase

4 X SHELVING ON 1 SLAT WALL (adjustable) 950 x 300mm (d) White Flat or Slope Shelving

1 X TABLE (white)

2 X CHAIR (white) 4 X SPOTLIGHT (fixed)Arm spotlight

1 X POWER SOCKET (fixed)13 Amp square pin socket

1 X WASTE PAPER BASKET

CARPET (grey)

36 SQM

OPTION 2

RAW SPACE ONLY (USD 518/SQM, MIN. 36 SQM)*

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For the 9th consecutive year, the programme is open to all exhibitors allowing them to meet one-on-one with selected importers and distributors through pre-scheduled appointments. In 2014 more than 110 networking meetings took place with buyers from the Asia Pacific Region.

THE FOCUS COUNTRIES FOR 2015 ARE: CHINA, INDIA, INDONESIA, JAPAN, KOREA, TURKEY.

EXCLUSIVECOSMOPROF ASIA EXHIBITORS CAN BENEFIT FROM UNSURPASSED VALUE ADDED PROGRAMMES TO INCREASE VISIBILITY AND BUILD INTERNATIONAL BUSINESS CONNECTIONS.

EXHIBITION PACKAGE

INTERNATIONAL BUYER PROGRAMME

FREE PROMOTION OPPORTUNITIESExhibitors can benefit from a variety of online and printed initiatives to promote their presence on or before the fair.

• E-Invitation Card to buyers and business partners

• Free listing in the Online Exhibitor Search System

• Online Product Showcase with picture and description

on the fair website

• Free listing in the official Directory and Visitor Guide

• Onsite Press Release Display

• Mobile App Listing

PAID SPONSORSHIP OPPORTUNITIESExhibitors can enjoy more advertising opportunities and tailor-made sponsorship ideas. Let us help you capture buyers and media’s attention!

• Sponsorship for “Boutique”, the beauty sampling shop

• Sponsorship for Cosmoprof Asia Spa Conference, press

conference, educational seminars

• Sponsorship for the selected buyers delegation of the

International Buyer Programme

• Directory and visitor guide, Lanyard, shopping bags

• Product showcase, light box

• Website advertising

• Advertising in pre-show printed matters and invitation

To learn more about 2015 sponsorship opportunities and international buyer programme, please contact:ASIA: mimi.yeung@ubm.com | REST OF THE WORLD: patrizia.necchi@cosmoprof.it

Organiser – Cosmoprof Asia Ltd: Sales office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com | Sales office Europe, Africa, Middle East, The Americas: BolognaFiere spa - Bologna - Italy - international@bolognafiere.it - for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: SoGeCos spa - BolognaFiere Group - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.it

AUSTRALIA & NEW ZEALANDMs Val JohansonJohanson and Associates ConsultingTel/Fax: +61-2 6135 0180Mobile: +61-412887857E-mail: val@johanson.com.au

CHINA Ms Maggie OuUBM China (Guangzhou) Co LtdTel: +86-20 8666 0158Fax: +86-20 8626 6186 / 8667 7120E-mail: info-china@ubm.com

EUROPE, THE AMERICAS, AFRICA &MIDDLE EASTBolognaFiere S.p.A. - Bologna - ItalyEmail: international@bolognafiere.itFor info: Ms. Patrizia Necchi / Arianna CecconTel: +39.02.796.420Fax: +39.02.795.036Email: international@cosmoprof.it

HONG KONG & REST OF ASIA PACIFICMs Alice Suen / Ms Camme ChengMs Bonnie Ng / Ms Amy NgUBM Asia LtdTel: +852-2827 6211Fax: +852-3749 7345 / 3749 7310E-mail: cosmasia-hk@ubm.com

INDIA Mr Nitesh UpadhyayUBM India Pvt. Ltd.Tel: +91-11 6651 7631E-mail: nitesh.upadhyay@ubm.com

INDONESIA Ms Maria LioeUBM IndonesiaTel: +62-21 729 2662Fax: +62-21 729 3539E-mail: maria.lioe@ubm.com

JAPAN Ms Ayako KajiyamaUBM Japan Co LtdTel: +81-3 5296 1020Fax: +81-3 5296 1018E-mail: beauty-jp@ubm.com

KOREA Ms Seonjeong SeoUBM Korea CorporationTel: +82-2 6715 5400Fax: +82-2 432 5885E-mail: sue.seo@ubm.com

PAKISTAN Mr K.M.A. MabudExcellent ServicesTel: +92-21 3538 3147 / 3538 3148Fax: +92-21 3538 3149E-mail: excellent21c@gmail.com

SINGAPORE AND MALAYSIAMr William YeoAlliance & Partnership Exhibitions Pte Ltd.Tel: +65-6513 7318Fax: +65-6659 8946E-mail: cosmoprof@ap-xpo.com

TAIWAN REGION Ms Sabine LiuUBM Asia Ltd - Taiwan BranchTel: +886-2 2738 3898 / 2738 5598Fax: +886-2 2738 4886E-mail: info-tw@ubm.com

THAILAND Ms Siriwan SaehengUBM Asia (Thailand) Co., LtdTel: +662-642 6911 8Fax: +662-642 6919 20E-mail: siriwan.s@ubm.com

CONTACT US TO RESERVE YOUR SPACE!

ABOUT BOLOGNAFIERE GROUPwww.bolognafiere.it

BolognaFiere Group, the world’s leading trade show organiser in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos spa, a company of BolognaFiere Group, is the organiser of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). Cosmoprof Worldwide Bologna, the most important meeting point in the world will be held March 20 - 23, 2015 with Cosmopack, held March 19 - 22, 2015.

ABOUT UBM ASIA LTD www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all

over the world.

THE ORGANISERS.

Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint-venture company between BolognaFiere Group and UBM Asia Ltd.

www.cosmoprof-asia.com