november 2013 brangus journal

BRANGUS JOURNAL NOVEMBER 2013 | 1

BRANGUSJ O U R N A L

November 2013

Changing Times in Our Industry

2 | NOVEMBER 2013 BRANGUS JOURNAL

Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp CooleySpring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch

Circle Land& Cattle Co., Ltd.

Steve Densmore, Cattle Mgr.,(979) 450-0819, cell • (979) 778-1055, home

Chris Duewall, Operations Mgr.,(979) 777-6803, cell

located just off Hwy. 6 and OSRP.O. Box 4747 • Bryan, Texas 77805

Office: (979) 776-5760 • Fax: (979) 776-4818Website: www.circlexbrangus.com

Your SOURCE for Top QualityRegistered & Commercial

Brangus Cattle

Proud Members

of



Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp CooleySpring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch


Steve Densmore, Cattle Mgr.,(979) 450-0819, cell • (979) 778-1055, home

Chris Duewall, Operations Mgr.,(979) 777-6803, cell

located just off Hwy. 6 and OSRP.O. Box 4747 • Bryan, Texas 77805

Office: (979) 776-5760 • Fax: (979) 776-4818Website: www.circlexbrangus.com

Your SOURCE for Top QualityRegistered & Commercial

Brangus Cattle

Proud Members

of


2 | NOVEMBER 2013 BRANGUS JOURNAL2 | NOVEMBER 2013 BRANGUS JOURNAL

Volume 61, Issue 6Subscriptions:Frances Miller 210.696-8231 [email protected]

The Official Publication of the International Brangus® Breeders Association.

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonth-ly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249Telephone: 210.696.8231Fax: 210.696.8718Web site: gobrangus.com/Brangus-publicationsEmail: [email protected]

The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OFFICERS AND BOARD OF DIRECTORSChairman : Ron Flake (662.509.2233)President: Dr. Tommy Perkins (210.696.8231 x212)Secretary/Treasurer : Brandon Belt (254.248.5260)Director : Traci Middleton (731.676.0807)Director: R.L. Robbs (520.384.2478)

STAFFDr. Tommy Perkins: Executive Vice President (x212, [email protected])Frances Miller: Controller (x203, [email protected]) Tyler Dean: Director of Shows and Youth Programs, Publications Representative (405.867.1421, [email protected]) Brittni Drennan: Communications Coordinator (x202, [email protected]) Patti Teeler: Accounting (x205, [email protected]) Rosanne Sralla: Registry Specialist (x206, [email protected])Lindsey Matli: Customer Service Representative (x204, [email protected])Emilio Silvas: Product Manager (x207, [email protected])

ADVERTISINGIBBA Office: (210.696.8231), [email protected] Dean: (405.867.1421), [email protected]


FEATURES & SPECIALS


November 2013

On the Cover. Special thanks to Allison Deshotel for her recent submission of several photos of great Brangus cattle.

DEPARTMENTS

6. IBBA Connection

16. IJBBA Connection

17. IBA Connection

24. Marketing Update

42. Membership

44. Sale Reports 48. Show Results

57. Brangus Plus

58. State Directory

60. Services

64. Advertiser’s Index

64. Calendar of Events

2014 Board Candidate Biographies

Dealing with Genetic Conditions -An Ever Increasing List of Syndromes

Protect the Future of Your Business

Selecting and Using Technology and Management Practices

Brangus Operation Recognized by BQA for Quality Standards

18

2628

30

32


IBBA CONNECTION - STAFF

Director of Shows & Youth ProgramsPublications Representative

TYLER DEAN405.867.1421 or 405.207.6921

[email protected] Tyler for: • Brangus Journal & Frontline Beef Producer

Advertising and Content• Upcoming Regional & National Shows• Junior Activities

Executive Vice President

DR. TOMMY PERKINS210.696.8231 x212

[email protected] Dr. Perkins for:• Association Questions• Feedback for Continued Association

Improvement

Controller

FRANCES MILLER210.696.8231 x203

[email protected] Frances for: • Brangus Journal & Frontline Beef Producer

Subscriptions• Accounting Questions• THR Questions

Accounting Specialist

PATTI TEELER210.696.8231 x205

[email protected] Patti for:• Accounting Questions• THR Questions

Registry Specialist

ROSANNE SRALLA210.696.8231 x206

[email protected] Rosanne for:• THR Questions• Registry Questions• DNA Questions• Ultrasound Questions

Customer Service Representative

LINDSEY MATLI210.696.8231 x204

[email protected] Lindsey for:• Commercial Marketing Administration

• Enrollment • Tag Orders

• Membership & Educational Information• Event Planning & Convention

Communications Coordinator

BRITTNI DRENNAN210.696.8231 x202

[email protected] Brittni for:• GoBrangus Online Advertising• Social Media Inquiries• News Related to Brangus• Publication Content

Product Manager

EMILIO SILVASEmilio is Responsible for:• Software Development• Database Management

“Any Country is Brangus Country”Predictable / Adaptable / Profitable


IBBA CONNECTION - STAFF

IBBA Staff InvolvementContinually working with industry partners to promote and advance the

Brangus breedRegistry managementCommunications developmentAnswer calls and questionsTotal Herd ReportingPlanning and preparing for NCBA- Lindsey2014 IBBA Convention and Global Roundup Planning – LindseySales, shows, meetings, and industry events attended and/or coordinated:Set up and take minutes for numerous board meetings- Lindsey Salacoa Valley Farms Bull Sale, Fairmount, GA – Dr. PerkinsDoguet Diamond D Ranch Annual Production Sale, Poteet, TX- Dr.

PerkinsCow Country Congress, Crockett, TX – Dr. PerkinsOklahoma Brangus Association Fall Meeting, McAlester, OK – Dr.

Perkins & Tyler

Indian Nations Fall Brangus Sale, McAlester, OK – Dr. Perkins & TylerGenetrust at Chimney Rock Cattle Co. Female & Bull Sales, Concord,

AR – Dr. PerkinsBrangus National Show of Merit, Shreveport, LA – TylerThe Cattleman’s Kind Bull Sale at Blackwater Cattle Co, Lake Park, GA

– Dr. PerkinsIJBBA Board of Directors Fall Meeting, Oklahoma City, OK – TylerHill Country Brangus Breeder’s Sale, San Angelo, TX - BrittniWorld Series of Brangus Female & Bull Sales, Palo Pinto, TX – Dr. PerkinsTexas Beef Council Board of Directors Meeting, Austin, TX – Dr. PerkinsTexas Beef Promotion and Research Council, Austin, TX – Dr. PerkinsGenetrust at Cavender’s Neches River Ranch, Jacksonville, TX – Dr.

PerkinsOklahoma Brangus Association Annual Meeting - Tyler

8G BRANGUS Jackie & Kelly Grissom BLACK GOLD - $40/Straw - Domestic 5984 CR 164 · Breckenridge, TX 76424 FIRST EDITION - $30/Straw - Domestic (254) 559-0101 · [email protected] Both bulls have CSS Semen Available. www.8glivestock.com Contact 8G Brangus to place your order!

Black Gold First Edition

CED BW WW YW Milk M&G CEM SC REA IMF FT 7.6 0.5 28 47 19 33 7.6 0.00 .25 .10 .007 20% 45% 35% 40% 5% 10% 25% 95% 60% 20% 90%

CED BW WW YW Milk M&G CEM SC REA IMF FT 6.9 0.7 27 53 11 25 7.7 0.70 .75 -.10 .002 30% 50% 40% 35% 55% 45% 30% 25% 4% 85% 70%

DDD BLACK GOLD 804S25 · R10063991 8G FIRST EDITION 804Y · R10208184

Proven sire of Champions including the 2013 Grand Champion Female at the

Brangus Futurity.

Put some heterosis in your herd with this first generation powerhouse from the proven

804 cow lineage.


IBBA CONNECTION - BOARD

• Board meetings and Conference Calls - All• Genetrust at Chimney Rock, Concord, AR – Cody Gariss, Mike

Burke, Robert Field, & Mike Vorel• The Cattleman’s Kind Bull Sale at Blackwater Cattle Co., Lake

Park, GA – Mike Burke & Chuck Sword

Events Attended:• ABBA Heart of Alabama Brangus Female Sale, Uniontown, AL –

Mike Burke & Chuck Sword• Alabama Brangus Breeders Meeting and Banquet – Chuck Sword• Genetrust at Cavender’s, Jacksonville, TX – Cody Gariss• Oklahoma Brangus Association Annual Meeting – Mike Vorel

Contact the Director from your area with any questions or concerns you have have about our association.

President, Ron Flake, Area 2Term: 2011-2014

662-509-2233 | [email protected]

Cody Gariss, Area 3Term: 2011-2014


Don Cox, Area 7Term: 2011-2014


Mike Burke, Area 11Term: 2011-2014


Traci Middleton, Area 4Term: 2012-2015


R.L. Robbs, Area 6Term: 2012-2015


Brandon Belt, Area 7Term: 2012-2015

254-248-5260| [email protected]

Robert Field, Area 8Term: 2012-2015


Chuck Sword, Area 1Term: 2013-2016


Mike Vorel, Area 5Term: 2013-2016


Russ Williamson, Area 7Term: 2013-2016


Danny Farris, Area 9Term: 2013-2016


Larry Parker, Area 10Term: 2013-2016


2013-2014 IBBA BOARD OF DIRECTORSBack Row (L to R): Danny Farris, Larry Parker, Robert Field, Mike Vorel, Chuck Sword and Cody Gariss.

Seated (L to R): R.L. Robbs, Russ Williamson, Don Cox, Mike Burke, Traci Middleton, Ron Flake and Brandon Belt.


be higher than we prefer, we are blessed to have cattle prices that remain relatively high as well.

Brangus cattle have a huge role to play in rebuilding the nation’s cowherd, and this opportunity should not be taken lightly. I encourage you to collect and report as much data as possible on every animal you have and/or produce. This will enable us to build a larger, more complete database that will lead to a more powerful genetic evaluation. The commercial industry depends on us to provide the most powerful and accurate selection tools possible. I challenge each of you to report the maximum number of calving ease scores, weaning weights, yearling weights, ultrasound traits, docility scores, heifer pregnancies and others that are possible from your operation. Use of artificial insemination and a closed breeding season, along with large contemporary groups, will help you learn more about the performance of your cattle in order to provide a better product to your customers as well as assist you in making more educated decisions about your operation.

Most of you have read about the new genetic disorder impacting the Angus breed called Developmental Duplication (DD). Scientists certainly do not have all of the biological mechanics understood on this disorder. We do know that some Brangus genetics have tested positive to the gene through currently available DNA tests. However, it should be noted that no Brangus cattle have been reported to the association that exhibit any of the characteristics reported for this disorder. Therefore, I ask that you be patient as we scientifically learn more about this disorder and the impact it may have on our cattle. The Breed Improvement Committee will present a suggested policy to our board in the coming weeks for action. Please visit the website for updated information on the disorder as we continue to learn more.

Do not hesitate to call me if you have any specific concerns about DD or any other DNA questions. For information about IBBA programs or other inquiries, please call (210) 696-8231 or visit www.GoBrangus.com. Stay connected to IBBA through Facebook, Twitter or receive news updates by joining our email list.

To encompass the focus of the journal this month in a review of this last year, change is the most prominent reoccurring theme in 2013. We have certainly watched the dynamics of the beef industry shift in

a way we have never seen before. The federal government has increased the debt to a level I could have never imaged in my lifetime. The severe drought across much of the country has at least subsided to mild or better, and lastly, the IBBA membership is experiencing changes at the leadership and staff level of the association.

Therefore, a big thank you goes to the IBBA Board of Directors for selecting me as Executive Vice President of this organization. I look forward to the many opportunities and challenges ahead as we continue to move this breed to the forefront of the commercial beef industry. As you know, one person does not make an organization or program. Regardless of how large or small, black or red, sales manager of choice, regional affiliation or state of operation, it is going to take a concerted effort from myself, the staff, officers, directors, committee chairs, committee members, sales managers, marketing agents, consultants and, most importantly, the entire IBBA membership to accomplish objectives and make progress. Each will take his or her own individual path, but everyone should agree to pull the wagon in the same direction each and every day. We should consider everyone in the Brangus family a business partner, not a competitor. We should strive to grow our market share in the beef industry and not be satisfied with the same size of the pie we have today.

I would like to thank the current staff for their loyalty and dedication to the association these past several months with the absence of an executive and two marketing personnel. You are to be commended for keeping the ship upright and moving forward. As you can imagine, the association will be seeing a few new faces around the office as we fill the positions that were vacated early this summer. On that note, please welcome back Emilio Silvas to our IT team after previously serving a three-year period with the IBBA in the website and programming department. He will be the lead programmer as we continue to provide the necessary software for our members and the other breed associations we service through Genetic Performance Solutions (GPS).

Exciting opportunities lie ahead for us in the beef industry. The cattle inventory suggests a slight upward trend in replacement heifer retention and many have been blessed with some timely rainfall this past year. The green grass, stockpiled pastures and abundance of hay are certainly a welcome site as I drive across the country. Although feed, fuel and fertilizer prices continue to

ABOUT THE AUTHORDr. Perkins is the Executive Vice President for the International Brangus

Breeders Association. He most recently was the executive for another breed asso-ciation after serving as a professor at Missouri State University and Texas State University for nearly twenty years. His professional career is most noted for excel-lence in the field of beef cattle ultrasound. He has a doctorate in animal breeding from Texas Tech University.

Pull the Wagon

IBBA CONNECTION

BJ

by Dr. Tommy PERKINSIBBA EXECUTIVE VICE-PRESIDENT

● Increased efficiency● Added heat tolerance ● Fewer days on feed

● Consistently earn premiums in Angus product lines including CAB● Lower yield grades● Research proven tenderness

210-696-8231 www.GOBRANGUS.com

ratio : 2 measure : cm

10.86

38 o

2.1

c

2.1

5.58

R=4.635.23

● Higher conception rates● Environmental adaptability● More pounds of calf per cow● Fescue Fungus Tolerant ● Increased Longevity

90o

6.29.15

7.78

7.78

39.78

8.784

1.91.9

c8.13 8.13


● Increased efficiency● Added heat tolerance ● Fewer days on feed

● Consistently earn premiums in Angus product lines including CAB● Lower yield grades● Research proven tenderness

210-696-8231 www.GOBRANGUS.com

ratio : 2 measure : cm

10.86

38 o

2.1

c

2.1

5.58

R=4.635.23

● Higher conception rates● Environmental adaptability● More pounds of calf per cow● Fescue Fungus Tolerant ● Increased Longevity

90o

6.29.15

7.78

7.78

39.78

8.7841.9

1.9

c8.13 8.13


Brangus Journal OCTOBER 2001VOLUME 49, ISSUE 9

Flashback: A Historical Brangus Timeline in the First 50 Years

IBBA CONNECTION

It is vital for survival to look to the future and set goals that challenge your organization to be come stronger but can still be achieved. This timeline demonstrates achievements our association has made and also the

obstacles we have overcome. Reflect on the past, but do not dwell on it for change is essential for growth and progress.

1949-19601949- The first organizational meeting was held in Vinita,

Okla., on July 29, 1949.1950- The association bylaws were adopted at the first

American Brangus Breeders Association (ABBA).1950- The first Brangus show was held during the San

Antonio Livestock Exposition.1953- Volume one, issue one of

Brangus was published.1953- Three-year terms were set up

for seven members to serve on the ABBA Board of Directors.

1954- Jesse Dowdy was hired as the first executive secretary.

1956- The name of the breed’s official publication was changed to Brangus Journal.

1958- The name was changed from ABBA to International Brangus Breeders Association (IBBA) during a meeting at the Gunter Hotel in San Antonio, Texas.

1960- A contract was signed with the Performance Registry International to process performance for IBBA.

1961-19701961- Artificial insemination (AI) rules were established.1964- The first promotional movie “The Brangus Story” was

produced. Five copies were transcribed into English, Spanish and Portuguese. The promotion budget was $1,004.

1965- The board voted to hold the 1966 IBBA convention in conjunction with the first International Brangus Show in Houston.

1966- The first International Brangus Show was held during the “Houston Fat Stock Show”.

1969- An agreement was entered with the American Hereford Association to process registration certificates.

1970- Freeze branding was approved.

1971-19801971- The first Hill Country International Brangus Futurity

(today known as the Brangus Futurity) was held in Kerrville, Texas.

1971- The purchase of a lot in San Antonio for the new IBBA building site was approved.

1972- An instruction booklet for the performance program was approved.

1973- The IBBA headquarters were moved from Kansas City, Mo., to San Antonio, Texas.

1974- For the first time in history, Brangus cattle were on display at the National Western Stock Show in Denver.

1974- Brangus Publications, Inc. (BPI) was established as a separate entity from the IBBA.

1977- The International Junior Brangus Breeders Association (IJBBA) and the International Brangus Auxiliary (IBA) were formed.

1978- The registration of embryo transfer (ET) calves was approved.

1978- The first International Brangus Queen was crowned.

1978- The IBBA purchased a computer system.

1979- The first IBA scholarships were awarded to Brangus youth.

“For time and the world do not stand still. Change is the law of life, and those who look only to the past or the present are certain to miss the future.” - John F. Kennedy


BJ

IBBA CONNECTION

1981-19901982- A ruling was established that inspectors must be at least

18 years of age and pass both a written test and an oral critique of the cattle.

1982- A long range planning committee was formed and a five-year plan developed.

1982- The first National Junior Brangus Show (NJBS) was held in Moberly, Mo.

1983- The National Sire Evaluation program with the University of Georgia was approved.

1984- A special inspector program was approved to inspect all cattle to be certified.

1985- The first IBBA Sire Summary was published.1986- The Crowning Event in

Houston generated more than $600,000 in three hours to pay for the new IBBA headquarters, and the grand opening of the new IBBA building was held on April 19, 1986.

1986- Most probable producing abilities (MPPA) and maternal breeding values (MBV) were replaced by EPDs.

1987- The ruling was adopted that any male calf born after July 1, 1987, and used in future AI or ET programs must be parentage verified.

1987- It was recommended to collect ultrasound information on ribeye area and fat thickness between 330 and 420 days of age.

1990- Allowing registered cattle to be permanently identified by branding or tattooing was passed by the membership.

1991-19991991- Red Brangus cattle, in a separate category, were

allowed in the registry.1992- A rule passed that the calf at side of dam must be

registered prior to being sold.1993- DNA was adopted for parentage verification on

multiple sire registrations only.1994- The International Red Brangus Breeders

Association was formed.1994- The Spring Sire Summary was first inserted in

the April Brangus Journal for the first time.1994- The bylaws changed to allow members to vote

by mail ballot.1994- The Brangus trademark was assigned to IBBA.1995- IBBA moved forward with the development of

carcass EPDs by collecting percent intramuscular fat (IMF) and fat thickness data, and tenderness studies with Texas A&M and Auburn universities were initiated.

1996- A performance registration certificate was developed.

1996- The “American Tenderizer” advertising campaign was launched.

1996- A Brangus Website on the Internet was approved.

1997- A $10,000 endowment fund for research was established.

1998- Brangus entered a relationship with Superior Livestock Auction to sell commercial Brangus cattle via satellite sales.

1998- Whole Herd Reporting (now Total Herd Reporting (THR) was accepted by the Board of Directors.

1998- Carcass EPDs were developed.1998- The Brangus EPD database went online.1999- A grand, black tie event was held during

the annual convention celebrating the 50th anniversary of the Brangus breed.

1999- The Brangus Black Gold (now Brangus Gold) and Brangus GeneNet programs were introduced and implemented.


The days are getting shorter, and the air is getting colder – signs the end of the year is rapidly approaching. Soon 2013 will be a memory to us all. Hopefully, it will go down as an important year for

each of you, but more importantly, I hope each and every one of you is starting to look ahead to 2014. Now is the time to assess what is working within your operation and begin planning on ways to keep the momentum moving forward.

This past year has brought several changes to IBBA, but change is what you make of it. Every member has the opportunity to choose one of two routes – embrace the changes or stubbornly refuse to accept things are not what they were. It is critical to our breed’s success that the entire membership supports one another and helps lead this association to a brighter future. If you can’t embrace change, then become an active participant in your association and let the membership be a voice to the association. Last month, I talked about “buy-in”. If there was ever a time the IBBA membership needed to buy into our association, it is now. Think about how you, as a member, can commit to your association.

First and foremost, participate in the upcoming IBBA Board of Directors elections. Eight candidates are seeking election to four of IBBA’s Board of Directors seats. Each candidate has a biography of his or her qualifications listed in this issue. These biographies tell you a little about each candidate as well as their philosophies and what they feel is important for the future of IBBA. Ballots will be distributed November 15 and must be returned in the enclosed envelope to the ACCOUNTING FIRM by December 31. Please do not send these ballots back to the IBBA office! Participating in the election process is one of the most sacred parts of not only our association, but also our great nation. Do your part, and voice your opinion.

Another way to get active in your association is by talking with the Director that represents your given area. Our association functions the same as our country in that these directors are elected to act on your behalf in the mechanisms of our association. Let them know what issues you feel need to be addressed and what issues you feel are really a step in the right direction. Without input from the people, it is really difficult to know what the members want to see accomplished.

Staying connected is vital to being an active member of this association. Whether you read the copy of the weekly eNewsletter, like IBBA on Facebook, follow GoBrangus on Twitter, check updates on gobrangus.com or open up your most recent copy of the Brangus Journal, you can and should stay connected to

Commit to Brangus by Tyler DEAN

IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

BJ

ABOUT THE AUTHOR:As a third generation Brangus breeder, Tyler Dean grew up believing in

Brangus cattle. At the age of eight, Dean joined the IJBBA to show Brangus heifers and asended the ranks to serve as President of the Board of Directors in 2004-2005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma. Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining IBBA, Dean worked independently managing sales as well as doing independent advertising and catalog design and production.

As the Director of Shows and Youth Programs, Dean coordinates IBBA’s four National and four Regional Shows along with coordinating and executing all IJBBA activities. Additionally, as the Brangus Publications Representative, Dean works on layout and production of all Brangus print media as well as coordinates advertising sales and publication content for Brangus Publications, Inc.

IBBA CONNECTION

what is going on within YOUR association. All of these outlets are ways IBBA communicates to its members, and I encourage you to find what works best for you.

Lastly and most importantly, PARTICIPATE. Unless you participate, you can’t sit on the sideline and complain. Throughout my life, I have come to find that through my participation in an organization, I come to understand the why’s and how’s of the organization that I would naturally want to question and complain about. IBBA offers members multiple opportunities to participate – NCBA Convention, IBBA Convention, Global Roundup, national shows, regional shows, junior activities – so pick one and participate. Commit to your association. Commit to Brangus.


Wow, time sure flies! As this year comes to a close we can proudly look back and say it has been an extremely successful and enjoyable year. From the Global Roundup and the

International Brangus Show in Houston, National Junior Brangus Show (NJBS) in West Monroe, Western National Brangus Show in Oklahoma City, and the Show of Merit in Shreveport, La., this year has been packed full of fun activities, new adventures, and, of course, the Brangus family love.

This past year has had so many unforgettable memories I know I will cherish for a lifetime. Also, this past year has brought us closer to our old friends and brought several new ones. How many people can say they have friends across the nation? The Brangus breed is known not only for their great genetics in cattle, but also the many great people that make up the breed. This past year I have come to meet so many of these great and wonderful people just by being active on the board. We can all say we have had a great year full of new experiences, and we can use these experiences to be the building blocks of this upcoming year. We have had so many wonderful memories to help better ourselves for 2014.

To start off 2014, the IJBBA Board of Directors will be attending the Youth Beef Industry Congress (YBIC) to help promote the leadership skills of our board. This experience will hopefully give us all some skills that we can bring back and impress upon the members of the IJBBA who will one day be the future leaders of the breed.

After YBIC, we will head over to Houston for the International Brangus Bull and Female Shows and the IBBA Convention. Houston serves as a major meeting for the IJBBA Board of Directors as we host our largest fundraiser there, and it is our last official in-person meeting until NJBS. We will probably leave Houston with lists a mile long of all the things that must happen before July!

July brings the National Junior Brangus Show, but it will be in a new location for 2014. Instead of it being in West Monroe, La., like it has been for 10 of the past 11 years, it will now be Bryan, Texas. I hope everyone is excited about seeing a new area of the country this summer. Looking ahead to 2015, NJBS will move to Duncan, Okla. That one week of NJBS is hopefully what every Brangus junior showman looks forward to each year. It is a fun week filled with all kinds of activities and getting to see those friends you have not seen in a year.

After the NJBS comes to a close, the new IJBBA Board of Directors will start their year out attending the Western National

by Racheal SHARPIJBBA DIRECTOR 2014 is Almost Here

IJBBACONNECTION

BJ

ABOUT THE AUTHOR:Racheal Sharp is returned to the IJBBA Board for the second year of her

term and continues Oklahoma’s longtime representation on the IJBBA Board of Directors. Sharp brings a unique personality to the IJBBA Board and provides true leadership by example. She is destined to achieve great things and really provides the compassion, honesty and integrity to propel the IJBBA forward. Entering her junior year at Konawa High School, Sharp has been active in the Oklahoma Junior Brangus Association for several years, serving as royalty and holding several offices.

Brangus Show in Oklahoma City. The Western National is held in conjunction with the Oklahoma State Fair and is fun packed with all sorts of fun rides and quality competition. After Oklahoma City, board members will head to the Show of Merit in Shreveport. This weekend is full of fun just like Oklahoma City but with a LITTLE more humidity.

In conclusion, I can honestly say this year has been filled with lots of fun times, but next year is already looking even better!

PresidentKacie Wallace, Bryan, TX

[email protected]

DirectorTanner Bosarge, Evergreen, [email protected]

DirectorAllyson Polston, Lakeland, FL

[email protected]

DirectorQuinn Carter, Haines City, FL [email protected]

DirectorMeghan Pickett, Robeline, LA

[email protected]

Ex-OfficioKelsey Munoz, Pearland, TX

[email protected]

DirectorAli Congdon, Repton, AL

[email protected]

DirectorRacheal Sharp, Konawa, [email protected]

DirectorColby Davis, Talequah, [email protected]

DirectorMcKenzie Posey, Wayner, OK

[email protected]

2012-2013 IJBBA BOARD OF DIRECTORS

IBBA QueenKourtney Gardner, China Spring, TX

[email protected]


IBACONNECTION

The International Brangus Auxiliary (IBA) has provided $377,500 to date to junior Brangus members. Money for these scholarships comes from your support.

The IBA raises money through memberships and by selling a variety of Brangus related promotional items.

Each year IBA members judge the illustration contest at the National Junior Brangus Show. The IBA then uses the winning art for notecards that we sell for $10 per packet (15 cards per packet).

The IBA board of directors also reviews other items that we think will be of interest to the general IBBA membership, as well as other cattle breeds.Currently, we also have notepads (two pads of 50 sheets) that we sell for $5. And, we are now selling insulated tumblers that can hold hot or cold liquids for $15.

The Brangus Auxiliary continues to sell these items to raise money for scholarships, so your continued support is very much needed.

Help us ProvideJunior Scholarshipsby Sami ROOP

IBA DIRECTOR

If you are interested in joining the International Brangus Auxiliary or in purchasing any of the IBA products, please contact me. There is no additional tax charged on the items and shipping is free.

Thank you for your support! BJ

Support our Junior Breeders with IBA’s

Brangus Goodies

Note Card Styles:(Clockwise from top left corner)

Brangus, All American, Calf, Paisley

Email your order to: [email protected]

Brangus Tumbler .....$15.00 each Qty: _____ Total: ________ Clear, Insulated, Hot or Cold, Holds 16 oz

Note Cards ..............$10.00 Package of 15 Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________

Note Pads ..................$5.00 Qty: _____ Total: ________ Package of 2

Have questions about IBA Merchandise?

Contact Sami Roop at817-233-3578


SPECIALIBBA DECIDES

2014 BoardCandidate Biographies

Area 2Bill Davis

Bill and Gail Davis own and operate Chimney Rock Cattle Co. in Concord, Ark. Having never owned any brand of cattle other than Brangus, Bill feels he is very familiar with both the purebred and commercial aspects of the breed. The cattle industry is in the middle of record setting times, and no other breed has more potential for growth than Brangus.

With the board’s recent hire of Dr. Tommy Perkins as IBBA’s Executive Vice President, Bill feels that with his previous experience on the board and involvement on several committees, he can be an asset to the membership, staff and the Board of Directors as the IBBA enters these exciting times. As the director from area two, Bill would pledge to always have an open ear, an objective view and to always do his best to represent all of the membership to the best of his ability. He thanks the membership for this opportunity.

Area 2Ron Flake

Ron Flake lives in Ecru, Miss. He and his wife, Janet, have been married for 26 years and have three children who are all in college. Anna Claire is in her fifth year of pharmacy school. Ethan is an engineering student, and Whit is currently majoring in agricultural business. Flake purchased their first registered Brangus cattle in January of 1988. He worked as a

chemical engineer at Kerr McGee Chemical for 26 years. After retiring from Kerr McGee, he enjoyed working with their Brangus cattle herd. He left retirement a couple of years ago and

now enjoys working as farm manager of Town Creek Farm in West Point, Miss.

Flake’s father, who had a commercial herd, first introduced him to raising cattle. Flake can honestly say he learned a whole lot from his dad. Some more memorable lessons included losing money when the bottom fell out of the cattle industry many years ago. He also learned that perseverance and hard work pay dividends in your life bank account when your cattle investments do not.

Flake raises Brangus cattle because they are the best cattle you can raise. The maternal value of the Brangus female is unmatchable while the carcass merits of Brangus are equal to Angus. Simply put, Brangus is the competitive edge in the beef industry.

Area 3Cody Gariss

As a third generation cattleman, Cody Gariss co-owns and operates his family’s diversified cattle operation in Lamar, Mo. The Gariss Ranch consists of approximately 50 registered Brangus cows, more than 400 commercial Brangus females, and, in addition, markets nearly 1,000 yearlings annually.

Very active throughout his youth in 4-H and FFA, Cody exhibited cattle throughout his eligibility at the local, state and national levels. After high school he attended Missouri State University, graduating with honors in 2005 with a degree in Animal Science and a minor in economics. Following college he returned home to join his father and grandfather in the family operation. Cody is still active in helping junior 4-H and FFA members with their individual livestock projects, and has had the opportunity to judge numerous local and regional cattle shows throughout Missouri. Cody, his wife, Emily, and son, Grady, are members of the Milford Christian Church.

There has never been more opportunity or potential for growth in the Brangus breed than there is right now! With that being said, in order to put the breed in the driver’s seat of the commercial industry, leadership at the association level is of utmost importance. Cody has the background within the purebred industry to understand the importance of maintaining the breed’s integrity, and at the same time, continue to improve upon the resources available that will allow fellow purebred

BJ

Remember, you must mail your ballot to the ACCOUNTING FIRM, postmarked by:

DECEMBER 31, 2013

BJ


SPECIALIBBA DECIDES


breeders more tools and opportunities to promote and market their cattle. On the commercial level, Cody knows first-hand the value of commercial Brangus females and the ability their progeny have to grow, gain and grade. He will work to continue to convey that message to fellow cattlemen and women.

Seeking reelection as the director in area three, Cody is anxious to hear from fellow members with their thoughts and ideas regarding the future of the breed. Without question, the top priority of this association should be to serve its membership, and throughout his first term, Cody has shown a willingness to listen and will continue to seek input from members in his area and across the country. Cody Gariss is enthusiastic about the road ahead of the Brangus breed and would be honored to continue to add his balanced perspective as a director on the IBBA Board.

Area 7Michael J. Kammerer

Mike Kammerer, along with his wife Judy, own and operate Red Bird Meadows in Montgomery County, Texas. Mike has a passion for the cattle industry that stems from his involvement as a young man with one of the largest registered Angus and quarter horse ranches in Colorado. He spent all of his spare time at the ranch learning as much as he could

about the operation while cultivating a dream of one day owning his own cattle ranch.

Mike graduated from the University of Colorado in 1963 with a Bachelor of Science degree in Mechanical Engineering and spent the early part of his career in the electronics and polymers industries. After relocating to Texas, he moved to the engineered equipment business when he joined Dresser Industries. His distinguished career with Dresser allowed him to take on ever increasing responsibilities and leadership roles in the company’s operations, both domestically and internationally. While maintaining his work responsibilities with Dresser, Mike earned his MBA from Southern Methodist University in Dallas, Texas, in 1985. After 33 years of dedicated service with Dresser Industries, Mike retired as Senior Vice President. Serving as a Board of Director will be nothing new for Mike as he has previously served with extensive experience on civic, business,

and industry boards and was elected as Chairman for more than half of the boards on which he served.

Mike’s desire to be involved in agriculture never left him. In 1985, he purchased a rice farming operation in Chambers County, Texas, which he successfully operated for 25 years. In 1993, his dream of one day owning his own ranch became a reality with the purchase of his current property. Immediately after acquiring the property, he leased the land and facilities to a registered Brangus breeder and then began making improvements to his property. In addition to cleaning up his new property, Mike built new permanent facilities, established improved forage varieties for grazing and hay production, and began learning about his choice of cattle that would populate Red Bird Meadows Ranch.

Mike purchased his first registered Brangus cattle in 2001 and has grown the herd substantially since then both in numbers and quality. The famed herd sire known as Jethro was bred and raised at Red Bird Meadows. Mike also developed and expanded the history making 924 family which produced the standout breed notables Rock Star, Onstar, Elegido and Righteous. Their sisters form the backbone of the Red Bird cow herd and make up many of the finest and most sought after females in the breed.

Mike has a results oriented, common sense approach to business and makes decisions based on evaluating the facts of the issues at hand. He is committed to the continued improvement of the Brangus breed’s genetic base, increasing IBBA and IJBBA membership, expanding breed marketing efforts while providing the needed support to enable both small and large breeders to grow, promote and market more effectively. His strategic vision for the association also includes global expansion for our breed based on doing a better job of “telling our story”, breed improvement, and well designed promotion campaigns. BJ

(continued on page 20)

BJ

Remember, you must mail your ballot to the ACCOUNTING FIRM, postmarked by:

DECEMBER 31, 2013


SPECIALIBBA DECIDES


(continued from page 19)

Area 7Shawn Knox

Shawn Knox and her family own and operate Diamond K Ranch located northwest of Houston at the former site of the historic Nine Bar Ranch in Hempstead, Texas. They raise Brangus and Red Brangus along with crossbreds and club calves. Diamond K Ranch is proud to be the home of multiple champion donor

females. Their primary focus is to raise exceptional cattle. In the show ring with daughter Katy Knox, Diamond K Ranch was awarded the 2008 Red Show Heifer of the Year, 2012 Show Heifer of the Year and the 2013 Red Show Heifer of the Year as well as numerous national championships.

Since 1980, Knox and her husband, Wayne, have owned and operated a steel pipe business now located in Hempstead, Texas. Katy is currently pursuing her master’s degree at Texas A&M University in the agriculture department. The ranch continues to compete in the show ring at open shows across the country.

Utilizing a year-round intensive artificial insemination and embryo transfer program, Diamond K Ranch is striving to breed the best show animals for junior and open show exhibitors as well as functional cattle that will perform after their show careers. Through Katy’s experience in junior programs like the International Junior Brangus Breeders Association (IJBBA) and Texas Junior Brangus Breeders Association (TJBBA) the Knox family understands, first-hand, the importance of a junior program to the future of the breed. Diamond K Ranch offers junior exhibitors competitive Brangus, Red Brangus, Brangus Gold, Ultrablack, and Club Calf show heifer and steer prospects private treaty year round. They also offer a limited selection of bull calves for Brangus and Red Brangus breeders as well as commercial cattlemen.

Knox’s interest to run for the IBBA Board grew over the past few years due to several concerns. As a Brangus breeder, Knox heartily commends the breed association on the technological advancements that are currently in use. Knox realizes that to remain economically competitive in today’s business climate, the breed must continually push the edge on new advancements.

Knox is concerned about the increasing age of the cattle business. As the current average age of most ranchers is 65, Knox feels that members must be proactive to promote and encourage the benefits of the breed to younger ranchers. To remain financially viable, a new crop of breeders must continually be cultivated. Knox knows that many of the junior members have limited exposure to, or knowledge of, the experienced breeders, and she would like to see more cooperation between the experienced breeders and the junior members and future breeders. Members can and should all continue to learn from one another and utilize the current technology to its full potential.

Knox realizes that their own ranch is primarily concerned with show cattle, which may seem to be in conflict with many commercial cattle concerns. However, breeders all need functional and prolific cattle or they lose money. The advertising agencies use only the best looking products for their promotions. Should members not do the same? Knox would like to see the shows and show cattle utilized more fully as an incredible advertising opportunity for the entire breed. Shows provide numerous areas for advertising, education, social interaction and promotion for all aspects of the breed.

An additional concern Knox has is the communication between the Board of Directors and the members. Knox would like to see more conversation between the board and the membership when changes are considered in the breed. Face-to-face general membership meetings are difficult to arrange due to schedules, but increased education via electronic communications could be a viable option. Knox realizes the IBBA website posts the board meeting minutes, but some issues are a bit cryptic in their explanations. Changes are inevitable, but open dialogue regarding these changes can and will help everyone to understand what needs to be done and why.

Having been a business owner for the past 33 years, Knox knows each member is concerned with his/her own issues, but all members want to be profitable. In the current economic climate, Knox thinks we must be prepared for the technology advances but also retain the personal contact to reach out to our current and future breeders. BJ


SPECIALIBBA DECIDES


Area 7Joseph Massey

Joseph Massey, Ph.D., was raised in South Texas on a large Spanish Land Grant Ranch where he learned that Brahman influenced cattle were critical in his environment if cattlemen expected to survive in the cattle industry. He purchased his first Brangus heifers when he was only 12 years old and has owned Brangus since. Massey currently maintains a

herd of approximately 200 Brangus cattle on a ranch in Uvalde County, Texas, where they raise cattle and pecans. He has spent his entire career working in all aspects of the cattle industry, from developing the first non-surgical embryo transfer techniques to co-developing the first Bovine DNA Marker Map. Most recently, Massey spent the past eight years as IBBA’s Executive Vice President.

When Massey was first contacted about the Executive Vice President at IBBA, he was told the association needed some good management experience, and it should not take long to right the association. Massey soon realized the problem was much worse.

“About 10 days into my tenure, I realized the association was on the brink of financial collapse, and it had no functional record systems,” Massey said. “What followed was eight years of hard work where we recapitalized the association, putting $700,000+ of capital into the bank, developed the first online registry program, and last year, at the National Cattle Beef Association Convention, your IBBA staff was recognized as the Best of Breed for Communications.”

Massey received the following email that day from Bryce Schumann, Angus Association CEO, recognizing the success of the IBBA:

Joe,Congratulations to your team on the well-deserved recognition at the Best of Beef breakfast this morning. As a testament to the efficiency of your team I also have the press release on my phone this afternoon.Joe, thanks for your good work with BBC.Congrats,Bryce

Massey has made the decision to run for a director position on the IBBA board because in less than nine months, he has

witnessed the dissolution of the IBBA staff and all the programs that had been put in place over an eight-year period.

“I could not stand by and see all this good work come to an end without at least trying to right the association strategies,” Massey said. “While I believe change is part of good management strategy, change with no direction is a plan for complete collapse. The past eight years saw the IBBA boards go through many sessions of strategic planning in moving the association forward. I do not understand how all that eight years of planning has been pushed aside. At a distance, it looks like decisions are no longer being made for the good of the membership but rather for the good of a few.”

One of Massey’s proudest moments while at IBBA was when a member called him about two years into his tenure. The member said, “Joe, do you realize that you have returned the Association back to the membership?”

“I am absolutely okay with running for a director’s position and not winning, but I am not okay with sitting and watching from the sidelines,” Massey said.

Massey offers strong industry experience with an understanding of where the beef industry is headed and making sure that Brangus cattle continue to be a significant part of that industry. He has a significant amount of operating experience and a thorough understanding of what it takes to bring ideas to fruition.

Massey cofounded DigitalBeef to provide performance recording platforms for the beef industry that are user-friendly. He served as Executive Vice President of the International Brangus Breeders Association from 2004 to 2013, redirecting the focus of the association to serve its members and making Brangus cattle relevant to the commercial cattle industry. He has been instrumental in the implementation of a multi-breed EPD program for the association and guiding the association into a Total Herd Reporting inventory system, the adoption of which has been vital to the growth and success of the association. In 2007, Massey started Genetic Performance Solutions, LLC, (GPS) a breed registry services and performance analysis company serving the cattle and breed association industry for the IBBA. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

In 1989, Massey cofounded Genmark, a DNA marker developing company with a focus in human genetic defects and development of Bovine DNA marker maps and linkages to

(continued on page 22)


SPECIALIBBA DECIDES


(continued from page 21)commercial traits of interest, such as milk volume, protein and fat content. In 1989, he started Granada Genetics, Inc., a bovine embryo transfer company and served as its first president and COO for Granada Corporation. Granada Genetics developed as one of the most successful international embryo transfer companies with four U.S. facilities, one in Cambridge, England, and numerous international joint ventures. Massey received his Ph.D., in Physiology of Reproduction from the Texas A&M University Veterinary School in 1980.

Area 11Mike Burke

For the past three years, Mike Burke has been honored to serve on the IBBA Board of Directors as the Area 11 representative. With his term beginning in 2011, Burke had to learn the IBBA By-Laws, policy, function of the committee system, and the history of the association in order to represent all IBBA members fairly and equitably. This first year

was a learning experience and very time consuming with all the board conference calls, committee conference calls, and board meetings at the San Antonio, Texas, office. Major decisions were made in the past three years, and Burke can honestly say that he can support his vote on every decision, whether popular or unpopular with fellow board members or with some members.

In his three years representing Area 11 as a board member, Burke has missed only one meeting- a conference call due to a death in his family out of state.

His involvement with the beef industry began at age 13 when Burke’s father purchased a small herd of Angus heifers. Like most youngsters, Burke was the recipient of all the labor intensified jobs such as shoveling manure, mending fences, stacking square bales of hay in the barn, etc. He developed a love of the land and cattle and tried to learn all he could about agriculture.

He attended college after graduating from high school and obtained a bachelor’s degree in Civil Engineering Technology from Southern Technical Institute, a division of Georgia Tech University. He was employed by subsidiaries of the Southern Company for 31 years. During these years, he was involved

in construction engineering, quality assurance, performance analysis and other programs.

He never lost his love for the land and cattle, and in 2002, Burke started their herd of Brangus x Angus cows. Then, Burke and his wife, Susan, began purchasing quality Brangus bulls. In 2009, they purchased their first registered Brangus heifers and established Burke Brangus Farm.

Burke has been actively involved in the Georgia Cattleman’s Association since 1985 and has served as Region Nine Vice President for the last four years. He served as his local chapter’s president for three consecutive terms. Additionally, he recently served on the Board of Directors for the Southeast Brangus Breeders Association.

Susan is an Advance Practice Nurse in Augusta, Ga. Burke’s oldest son Paul, his wife, Valarie, and Burke’s grandson, Charles, live in Atlanta, Ga. Burke’s youngest son, David, lives in Washington D.C. Susan has two daughters, Erin and Caitlyn. They both call Evans, Ga., their home. The Burkes attend the local Methodist Church in Waynesboro, Ga.

With the experience and knowledge he has acquired over the last three years, Burke believes he can make a difference growing the breed and the association. He feels like the job he was elected to do is not finished, and he trusts the members of Area 11 will elect him to another three years as their representative on the IBBA Board of Directors.

Area 11Eddy Roberts

Edward (Eddy) Roberts’ family has deep roots in the Suwannee River Valley located in northern Florida. He was born and raised on the farm where his great grandfather settled in the early 1860s only three miles from where Roberts currently resides. Roberts’ father, Walter, bought and took over the farm in 1945, and the farm became a family operated

business in 1972. W.E.T. Farms was established, representing each stakeholder in its name, Walter, Eddy and Ted. Roberts is now the sole survivor and operator of the farm.

Now at 64 years old, Roberts and his wife, Mary, share the responsibility for planning, financing and all the record keeping on the farm. Their son, Ethan, and two grandsons, Trey (16) and

BJ

BJ


SPECIALIBBA DECIDES


Brandon (18), are also an integral part of the daily management of the operation. Ethan’s wife, Lisa, and the Roberts’ six-year-old granddaughter, Janna, complete the happy Roberts family.

W.E.T. Farms is a diversified farming operation. From 1960 to 1993, the Roberts family grew tobacco, peanuts and hay and raised cattle and hogs as well. Currently, there are approximately 500 acres planted in Bermuda, and Bahia grass seed is harvested on several thousands of acres in the area. The Roberts family relies solely on the operation as their livelihood.

Roberts has been buying Brangus bulls for quite some time from Tommy Taylor at Little Creek Farms. Roberts saw the improvement in their cattle and their bottom line. The Brangus bulls ate the same thing his commercial cattle ate, and he was impressed. So, in 2004, Roberts purchased 20 heifers. They raise cattle to suite the environment and continue to improve their herd to meet the needs of the market.

Roberts graduated from Branford School in Branford, Fla., in 1967 at the top of his class. He was a natural leader and served as student body president and president of the high school band. Roberts graduated in 1972 from Florida State University in Tallahassee and spent about half the time at school and the other half working on the farm.

Since then, Roberts has been represented on boards and committees and served in several leadership positions including the Natural Resources Conservation Service (NRCS) committee, Resource Conservation and Development Council, Live Oak’s Farmers Cooperative for 28 years, and he served as Chairman of the Suwannee Valley Growers Association. Suwannee Valley Growers Association instrumental in charting the organization and locating Florida state farmers in White Springs, Fla. Roberts is also a member of the local, state and national cattlemen’s association.

Roberts was also Chairman of the Centennial Committee at the church where they are members. Roberts’ most prestigious award was being selected Outstanding Young Tobacco Farmer in Florida in 1980, which led to a leadership training program with 34 other classmates from other southeastern states that produced tobacco. They were exposed to some of the finest minds in a wide variety of subjects ranging from land planning to agricultural law and micro and macroeconomics. The program included a visit to Washington, D.C., and a tour of Brazil in 1986-1987.

The Roberts family works to protect the land and is more conscious of the challenge every year. It is to their benefit to maintain a healthy environment and a healthy herd and realize their grandchildren, as well as the next generation, are depending on it. Roberts’ goal at W.E.T. Farms is to operate a long term, environmentally sensitive operation that remains profitable in order to continue their treasured way of life. BJ

Remember, you must mail your ballot to the

ACCOUNTING FIRM, postmarked by:

DECEMBER 31, 2013


MARKETING UPDATE

by Dan MURPHYSOURCE: DROVER’S CATTLE NETWORK

Commentary:The 80-20 Rule

I used to have a boss who was a marketing genius—seriously; he dreamed up ad campaigns, promotional ideas, even company names and taglines like no one I’ve ever encountered. A veritable fountain of great ideas.

But like many gifted people, he had his “quirks,” one of which was an inability to drum up a whole lot of new business, which eventually shrank the firm to the point my services were no longer needed.

Another was his embrace of a whole series of rituals as part of his weekly, monthly and quarterly schedule at the office. I thought many of them bordered on superstition, but one in particular I came to value, now much more than then.

You’re familiar with the 80-20 Rule: Eighty percent of the work gets done by 20% of the employees; 80% of the problems come from 20% of the customers, etc., etc.

His was a little different spin on that hoariest of business clichés: Spend 20% of each monthly performance evaluation on the past 30 days, but invest the other 80% in mapping out plans for the coming month.

It was a variation of the old “he who fails to plan, plans to fail” theme, I suppose, but in the marketing field (unlike the day-to-day deadlines of journalism), where projects stretch out across months at a time, the 80-20 break down was very valuable.

That’s because we all give lip service to planning ahead, and no matter what business we’re in, we do spend what seems like an inordinate amount of time planning projects, setting goals and projecting revenues and earnings.

It always seems as if planning is one of the biggest and most time-consuming priorities we have.

But the aforementioned boss actually calculated the time-on-task spent rehashing previous projects, versus the time spent in strategic planning—not just dissecting “to do” lists that are already on the calendar, but in thinking longer term about issues, challenges and opportunities out there on the horizon.

According to his admittedly limited calculations, he discovered that—at best—the split was more like 50-50, not 80-20. Half of the actual time, on duty, in the office, hard at work, was spent debriefing, discussing and dissecting projects that were already signed, sealed and delivered.

Only half, or even less than half, of the collective energy in the firm was devoted to what might be down the road.

Thinking ahead—way aheadI’d put that percentage even higher when it comes to animal

agriculture and meat production. Ask anyone in the business what’s on their mind, and you’ll get a litany of issues—the high price of feed, the volatility of the marketplace, the impact of retail prices

on short-term demand. Those are all legitimate issues, and every one affects the bottom line of everyone involved, from live side to processing to marketing and merchandising.

But ask that same group to talk about the biggest challenges in the next generation, or the remainder of this century, and you’ll get a different response. Oh sure, most people can tick off a string of problems, like vegan activists, or animal rights proponents or oppressive regulations or even a few broader issues, like whether we ought to continue with ethanol subsidies as an (alleged) attempt at energy independence.

But dig deeper, and I’m willing to bet that the 80-20 Rule would kick in pretty quickly: For every four or five minutes spent analyzing short-term issues, like yesterday’s market prices, you’d be lucky to get even 60 seconds of discussion about the future of livestock production and the challenges faced by the people who raise the animals and process the food products that consumers take for granted will always be sitting there in the meat or dairy case, or on the menu—any time we care to purchase them.

I’d argue that everyone who cares about animal agriculture needs to shift their thinking, to start spending more time analyzing the long-term challenges facing producers and processors. For instance: Land use. In 50, or a 100 years, are we going to have the rangeland, the farm ground, the acreage needed to support an industry that may be required to feed hundreds of millions more people than it does today?

Or how about the global marketplace: Is it guaranteed that North America will never hit a ceiling as far as capturing value from shipping beef, pork and chicken overseas? Is it certain that regulatory pressures won’t force thousands of people out of the industry? Is it a no-brainer that the current level of inputs—energy, feed, infrastructure—will always be available and affordable, no matter what mega-trends develop around the world?

Even though I have the luxury of being able to spend a lot of my time thinking about the ramifications such trends might have on producers, packers and processors, I don’t have any solid answers to any of those questions.

Fortunately, there are plenty of people in the business of meat and poultry production who are a heck of lot smarter and more knowledgeable than me.

The industry needs them—and you—to mimic my former boss: Start spending less time hashing over today’s problems, and more time figuring out the road map needed to navigate the years—and decades—ahead.

The opinions expressed in this commentary are solely those of Dan Murphy, a veteran food-industry journalist and commentator. BJ


Great Bulls Beget Great Bulls

PerryRanch Frank Perry 405.833.5189

www.perrybrangus.com

Thick, Sound, Functional, AffordableThese bulls and more now available private treaty.

SwaggerJohn Wayne x Fred’s Dam

327X2Swagger x Double Time

Lawman RanchShiloh Hall 918.798.1337

www.lawmanbrangusranch.com

FOR SEMEN CONTACT SKYHAWK BRANGUS AT903-530-5957 or [email protected]

Skyhawk's Presidente

YOUR CHECKLIST FOR WINNING SHOULD INCLUDE

PRESIDENTE


detect, report and develop tests for them is improving. With the advancement in technology comes the opportunity to manage recessive genes in the population while still improving the genetics in our beef herds. For instance, preliminary research from Drs. Jerry Taylor and Dave Patterson (University of Missouri) suggest there could be at least 176 embryo lethal mutations in the bulls screened to date (n=11). These broken genes could go unnoticed as 95% of eggs are fertilized yet 30 days later 60% of the cows will remain pregnant. In other words, a large amount of embryonic loss occurs that we chalk up to normal biology — which is indeed the case! Dr. Taylor estimates these newly discovered broken genes could explain 5 to 10% of the pregnancy loss. Dr. Taylor plans to sequence a total of 150 high-impact bulls from the main

beef breeds in the U.S. With this research, new embryonic lethal defective genes will be added to the list and used to improve molecular breeding values and ultimately EPDs for reproduction traits like stayability (Jerry Taylor, personal communication).

At the BIF meetings this summer, Dr. Dorian Garrick, Lush Chair of Animal Breeding & Genetics at Iowa State University, stated quite simply, “Every individual carries defective mutations.” This includes you and me. In fact, every human carries about 20 copies of embryonic lethal defective genes (Dr. Jared Decker in “The truth: Every living thing is a genetic defect carrier” from Beef Cow Calf Weekly, 8/22/13). Thankfully, in most cases our second copy of this gene is normal. Hence, you are able to sit and read this article oblivious of your broken genes. With simple recessive traits (DD, AM, NH, CA, OS, etc.), an animal must carry two copies of the defective gene in order to show the condition. Mating a carrier to a free animal would result in half of the progeny being carriers and all the progeny would appear normal (Figure 1). Mating two carrier animals will result in 25% affected calves, 50% normal phenotype but carriers of the defective gene, and 25% free of the genetic defect. With non-lethal homozygotes as is the case with DD and CA, the potential exists to breed homozygous recessive animals (Figure 1, bottom table). Breeding affected animals will quickly increase the frequency of the defective allele as every progeny will inherit the broken gene.

FEATUREDealing With Genetic Conditions - An Ever Inreasing List of Syndromes

This article originally appeared in the October 2013 edition of The Register and was written by Jackie Atkins, Ph.D., Director of Science and Education with the American Simmental Association

Recently the American Angus Association announced the discovery of another genetic condition called developmental duplication (DD). Affected calves that survive to term are born with multiple limbs

or polymelia. Polymelia occurs spontaneously in cattle of a variety of breeds as well as other species including sheep, horses, and humans. Other than an increased occurrence of mortality associated with calving difficulty, calves born with polymelia often thrive (especially following the removal of the limb[s]).

During the last four years, the incidence of polymelia in purebred Australian Angus populations rose above expected sporadic levels. Drs. Laurence Denholm (NSW Department of Trade and Investment) and Jonathan Beever (Agrigenomics, Ltd. and the University of Illinois) found this condition was the result of a simple recessive mutated gene. After discovering a DNA variation that appears to directly cause the defect, Dr. Beever initially tested 1,099 high-use AI Angus bulls and found 72 carriers of the defective allele (a moderately high allele frequency of 3%). However, based on this allele frequency, the incidence of polymelia should be higher than is actually reported if all animals homozygous for the mutation demonstrated the defect (the defect would be called fully penetrant). Due to this discrepancy, Dr. Beever initially hypothesized a certain amount of embryonic loss during gestation in homozygous embryos. Upon further investigation, Dr. Beever found some homozygous animals with very minor phenotypes (e.g., a 2-inch long skin tag) and others that appear totally normal (Jonathan Beever, personal communication). The existence of seemingly normal homozygous recessive animals (the defect is not fully penetrant) could explain the discrepancy between allele frequency and the number of reported affected animals. Further research is ongoing to fully understand the inheritance of this genetic defect.

It is unsettling how quickly new genetic defects are being discovered. In all reality, these defects exist and our ability to

by Jackie ATKINS, Ph.D.DIRECTOR, SCIENCE AND EDUCATIONAMERICAN SIMMENTAL ASSOCIATION

Defects exist anD our ability to Detect, report anD Develop

tests for them is improving.


FEATUREKnowing how these defective genes propagate into the next

generation helps us make better management decisions. Of course, no one system fits all operations or all defects. Points to think about when deciding how to manage against defects include the economic impact of the condition, the frequency of the broken gene within the herd, the availability and cost of DNA tests, and whether you raise seedstock or commercial cattle. Some strategies to consider for commercial or seedstock operations are as follows:

COMMERCIAL• Use crossbreeding to greatly reduce the risk of carrier to

carrier matings (and boost production by up to 25%).• If crossbreeding is not an option, then use outcrossing

to avoid inbreeding and the concentration of particular defective genes.

• Carrier to non-carrier matings can be used in terminal production systems without the risk of increasing the frequency of the defective allele in the breeding herd.

SEEDSTOCK• Test for known defects in your influential breeding stock

(sires and donor dams) to identify at-risk bloodlines.• Archive DNA of influential breeding stock (semen or hair)

for yet unavailable DNA tests.• If a carrier animal is of high genetic value, mate the carrier to

non-carriers and test the progeny for carrier status (50% of the progeny should be free).

• If non-carrier breeding stock of equal genetic value is available, select these animals over carriers to reduce spreading the broken genes.

We will continue to learn about new genetic defects in our beef cattle. How we react to this information is what is important. Building on our knowledge of the genetic control of establishment of pregnancy or embryonic mortality could have a huge impact on our efficiency of reproduction and ultimately increase profits in our cattle operations. Being able to track carriers and maintain transparent genetic defect reporting is vital to managing known defects. Avoid inbreeding and when possible use crossbreeding to reduce the risk of uncovering alleles which are responsible for new defects. We as an industry need to adapt to increasing numbers of known defects and carriers in our population. BJ

Figure 1. Expected outcomes

of breeding free (both genes are

normal, AA), carrier (normal phenotype but

carries one copy of the defective gene, Aa), and

affected animals (likely display the phenotype and both genes are

defective, aa) for a simple recessive

trait. Breeding strategies should

attempt to increase the frequency of desirable alleles while decreasing

the frequency of the defective alleles. Note, for

embryonic lethals the aa animals are

never seen.


BJ

FEATUREProtect the Future

of Your Business Source: Zoetis QUICK TIPS

A strategic plan helps agribusinesses, operations and veterinary clinics succeed long term.

Strategic business planning can be an important part of long-range success. An effective strategic

plan spurs conversations about the future and transforms them into action. As a result, businesses are likely to increase profitability and reduce the possibility of failure.

“If you don’t know where you are going as a business, you won’t know how to move forward,” said Nicolas Buttars, PeopleFirst™ business solutions manager. “You are going to underachieve in the long term, and put your business or operation at risk of being surpassed by your competitors.”

A business plan serves as a necessary and cost-effective way to improve stability during volatile times, which can be frequent in the agricultural industry.

“A lot of businesses are in a transition point right now,” Buttars said. “They really haven’t considered a plan that looks three to five years out. They are focused on an annual operational plan versus long-term growth.”

Strategic Planning Services from PeopleFirst is available to help agribusiness owners, managers and veterinary clinics outline goals and achieve them.

People who enter this program are taking steps to become more profitable and more productive, Buttars said.

The strategic planning process focuses on everything from plan creation to implementation. Starting with an introduction to strategic planning, the curriculum continues with stages of activating the strategic plan specific to your business or operation. After completing this curriculum, owners will walk away with a strategic intent statement, business objectives, core strategies, action plans and monitoring plans.

“The introduction gives a brief overview of what strategic planning is and why it is important,” Buttars said. “It gives participants a high-level vision and core values statement and asks them to think: ‘Where is it that we really want to be?’”

This process also helps assure owners of consistency throughout their business. It will outline important objectives that help with widespread alignment of the company.

“The biggest thing business owners are going to gain from this is what strategic direction they want and what business objectives are important to them,” Buttars said. “They will gain alignment within their organization so that everyone has the same understanding of where they are going and what they are doing in the future.”

To learn more about PeopleFirst Strategic Planning Services, contact your Zoetis representative today and visit growpeoplefirst.com.

About ZoetisZoetis (zō-EH-tis) is the leading animal health company,

dedicated to supporting its customers and their businesses. Building on a 60-year history as the animal health business of Pfizer, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2012, the company generated annual revenues of $4.3 billion. With approximately 9,300 employees worldwide at the beginning of 2013, Zoetis has a local presence in approximately 70 countries, including 29 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries. For more information on the company, visit www.zoetis.com.

Zoetis is the proud sponsor with the Smithsonian Institution Traveling Exhibitions and the American Veterinary Medical Association of the mobile educational exhibit Animal Connections: Our Journey Together. Families visiting the exhibit will explore the vast bonds between people and animals and learn about the important role veterinarians play in protecting animal and human health. For more information, visit http://www.zoetis.com/animal-connections-tour/.

All trademarks are the property of Zoetis Inc., its affiliates and/or its licensors. ©2013 Zoetis Inc. All rights reserved.


BRANGUSP U B L I C AT I O N S

Tyler Dean Brittni DrennanBPI Representative Communications [email protected] [email protected](405)867-1421/(405)207-6921 (210)696-8231/(210)696-4343

For questions or to take advantage of these IBBA Advertising Promotions, please contact:

BRANGUS JOURNAL MAY 2013 | 1


May 2013

Reproduction Issue

Book your 2014 advertising space now and save! Book as many full or half page ads as you want for these low prices. There are NO LIMITS on the number of ads you can purchase, but all ads purchased at this special price must be placed before the end of 2014. Ads can be placed in either the Brangus Journal or Frontline Beef Producer. All ads must be submitted camera ready by the respective publication’s stated deadline. Billing for ads will occur at placement or on December 31, 2014 (any ads agreed to purchase but not used). No refunds will be given for ads that fail to be printed due to missed deadlines. Full

page ads CANNOT be split into two half page ads.

Full Page 4-Color Ad

Half Page 4-Color Ad

$600$350

Valid November 1-29, 2013


visitors’ access to your cattle or pens (always use your vehicles to show cattle). Most diseases are transmitted through fluid discharges (blood, manure, urine, respiratory, etc.), and most of us have at least one of those on our boot. Having a good herd health management plan developed with your veterinarian (they know the local diseases and best times to treat for parasites) is dollars well spent!

Probably where most of us fail to follow through is in taking advantage of calf management practices. Vaccinating calves for clostridial diseases, castrating and implanting and deworming them (and their dams) are probably done by most intermittently at best but offer some significant financial benefits. In a study of the Economic Impact of Beef Cattle Best Management Practices in South Texas by Ringer et al. in 2010, calves vaccinated for clostridia, castrated and implanted and dewormed brought $56 per head more than calves that were not when sold at weaning.

Of course there are still plenty of other technologies and management practices one could use, but these are easy to learn and use and relatively inexpensive to implement and, most importantly, will have long term positive impacts on your bottom line!

FEATURESelecting and Using

Technology andManagement Practices

When one considers the myriad of technological and management practices that beef cattle producers can use, it brings to mind the Baxter Black poem about the cattleman who was

unhappy about the high price ever received for his calves. When asked why he was unhappy, he said he had done everything his veterinarian, Extension agent and feed and pharmaceutical sales persons had recommended and still lost money! I keep that in mind, both as an Extension specialist and a commercial cow calf producer. What I should do and what I can do could be the same but often are not. Most of the following recommendations don’t cost much if anything but all will increase returns.

Basic reproductive management practices, such as breeding soundness exams for bulls and pregnancy testing cows, have been taught (and practiced) for more than 50 years, yet fewer than half of us actually use these. Breeding soundness might seem less important in herds with several bulls compared to single sire herds, but research has shown there are dominant bulls that tend to breed most of the cows. If the dominant bull were sub- or infertile, calf crop percentage could certainly be lower. Having a breeding or a calving season can be a useful way to allocate resources like labor and supplemental feed more efficiently, although I know many who don’t. I think you lose weight at weaning when you don’t breed cows to calve before your best forage months. Cows that don’t breed (or breed late) need to be identified and removed and bred or sold. Having your veterinarian conduct the pregnancy test allows them to help diagnose possible causes of open cows, but blood tests are available and very cost effective. There is no justification to treat open cows the same as bred ones. It is just too costly!

The use of a grazing management program in conjunction with a sound nutritional program will aid you in using your feed and fertilizer dollars more wisely. Proper stocking rates to avoid overgrazing, judicious weed and brush control; pasture rest to rejuvenate grasses, soil testing to apply the correct amount of fertilizer, and body condition and fecal pad scoring of cows to monitor your nutritional program are pretty low tech management practices but can save you lots of dollars!

Herd health management dollars are probably one of the best investments you can make in technology. One of the simplest and most cost effective practices is to quarantine new animals for a period of time, usually three to four weeks. Another is to limit

by Joe C. PASCHALLIVESTOCK SPECIALIST

TEXAS A&M AGRILIFE EXTENSION

BJ

ABOUT THE AUTHOR:Dr. Paschal lives in Corpus Christi, Texas and has been a Livestock Specialist

for Texas A&M AgriLife Extension and a faculty member of the Animal Science Department at Texas A&M University since 1986. He is responsible for plan-ning, conducting and evaluating beef cattle educational programs with county Extension agents in a 37 county area of South Texas.


IBBA is now accepting participants for the 2014 NCBA Convention and Trade Show. Reserve now, space is limited!

Two passes to the NCBA Trade Show for the first 10 operations to reserve • space Furnished booth, complete with floor, lighting, video and seating• Digital sign spot to include your contact information and logo on a 45-second • rotation in booth Choice of 3 minute promo video OR 90 second slideshow played in booth• 1/2 page narrative and 1/2 page ad in the IBBA NCBA Convention brochure• Designated space to display/distribute 2 individual promotional items, each • item no larger than 8.5” x 11”

$1000 Participant Package Includes:

For more information or to participate, contact Lindsey Matli at (210) 696-8231 or [email protected]

Commitments are due FRIDAY, DECEMBER 13, 2013. Space is limited, so reserve today to guarantee your spot!!

$500 Participant Package Includes: $250 Participant Package Includes: Digital sign spot to include your • contact info and logo on a 15-second rotation in booth 1/2 page ad in IBBA NCBA • Convention brochure Space to display 1 promotional • item no larger than 8.5” x 11”

Digital sign spot to include your • contact info and logo on a 15-second rotation in booth 1/4 page ad in IBBA NCBA • Convention brochure


operation, Howard and Carolyn performed a thorough research to determine what kind of cattle they wanted to breed. Based on their findings, they decided to use Brangus genetics for their registered and commercial herds.

“We chose Brangus for three reasons: the Brahman influence for heat and pest tolerance, the Angus influence for meat quality, and the black color for good sale prices,” Howard said. “One additional benefit we have seen over the years is the low birth weight of the Brangus calves. We have yet to pull a calf from a female that was bred to a registered Brangus bull.”

While keeping in mind the quality of the end product, docility, calving ease and feed efficiency are Howard’s other top priorities. With only him and his wife working the entire herd, he expects calm, docile cattle.

“It affects the final product,” Howard said. “It’s evident when my steers leave the trailer in the sale barn. I feel that docility helps with their feed intake and stress level, which makes a better end product.”

In a press release published by the Texas and Southwestern Cattle Raisers Association (TSCRA), rancher and acting TSCRA President Pete Bonds said BQA guidelines ensure a quality product for consumers and provide confidence that the beef they purchase was produced with care.

“Howard and Carolyn are well respected for raising high quality, gentle cattle,” Bonds said in the press release. “Their implementation of BQA recommended practices on the ranch have been very evident to those who do business with them, and rarely does an educational program go by that you don’t see one or both of them in attendance.”

Howard said San Jacinto Ranch could be set apart from other operations because of their willingness to revise their business and

FEATUREBrangus Operation

Recognized by BQAfor Quality Standards

Howard and Carolyn Davis of San Jacinto Ranch LLCin Huntsville, Texas, were announced as this year’s recipients of the Texas Beef Quality Assurance (BQA) Award. The award was presented during the

2013 Texas A&M Beef Cattle Short Course in August in College Station, Texas.

San Jacinto Ranch LLC, a registered and commercial Brangus operation, was established in 2007 on the family farm land that

was originally purchased by Howard’s great

grandfather in 1877. The Ranch

contains land from Stephen F Austin’s second colony as well as property given posthumously by the State of Texas to a Kentucky

fighter who died at the battle of

Goliad. B e f o r e

purchasing the initial cattle for their cow-calf

by Brittni DRENNANIBBA COMMUNICATIONS COORDINATOR

After receiving state recognition in Texas, San Jacinto Ranch is a nominee for the National BQA Award.


FEATUREoperational plans based on new techniques and research if the associated costs to their operation can be justified. They strive for quality and exemplify that in their daily tasks and purchasing decisions.

“Quality assurance means several things to us- looking after the health of our herd, handling animals in accordance with BQA standards, raising and selling calm animals,” Howard said.

Howard retains a high percent of his females and sells replacement heifers tagged with Brangus Gold, a commercial marketing program offered by the International Brangus Breeders Association (IBBA) designed to market certified Brangus genetics. The steers at San Jacinto Ranch graze on winter rye grass until they reach 750-800 pounds and are sold at the Navasota Livestock Auction. Young registered Brangus bulls are sold private treaty directly to local ranchers as well as at special bull sales at the Navasota Livestock Auction. Howard utilizes data to improve his operation and the marketability of his herd. He also uses the data he receives to assess progress and set goals.

“EPD’s are important to us,” Howard said, “even though some of our bull customers don’t understand the numbers. I try to educate them as to what the EPD’s will mean to their calves. The more data I can capture on my animals allows me to make better decisions

in my breeding program. We use software to track all our animals, their health records, performance, pasture information and their offspring. This helps us make better decisions on how to manage the business, the pastures and the cattle.”

Following their Texas BQA award, the Davises will compete against other state BQA winners for the National BQA Award, which will be announced at the 2014 Cattle Industry Annual Convention and Trade Show in Nashville, Tenn., in February 2014.

“Howard and Carolyn are an example to all cattle producers. Their thirst for continual knowledge and improvement on their operation is evident,” said Bonds in a press release. “They’ve used BQA best practices while providing leadership to others; all with the goal of producing safe, wholesome and nutritious beef for consumers.” BJ

ABOUT THE AUTHOR:Brittni Drennan received her bachelor’s and master’s degrees in Agricultural

Communications from Texas Tech University. A native of Welch, a small town in West Texas, she has a passion for agriculture and has been involved in various aspects of the industry. She has extensive experience editing and writing news releases and feature stories for publications as well as several organizations. As Communications Coordinator, she administers IBBA’s online presence through social networking sites, oversees the production of IBBA’s publications and writes material promoting Brangus.


180 Brangus & Ultrablack Bulls • 400 Commercial Females • 40 Charolais Bulls

WAT NUFF SAID 90Z12

SF LTD 361Z18 SF ONSTAR 430Z9

CB ONSTAR 361Z74

CB HOMBRE 803Z25

TJM LANDAU 803Z3

CB ONSTAR 767Z24 CR MR FIRE WATER 576Z2

UPCOMING GENETRUST SALE March 25, 2014 • Eureka, Kansas150 Brangus & Ultrablack Bulls

Vernon Suhn • President [email protected] • (620) 583-3706

Craig Green • MARkETING DIRECTOR [email protected] • (870) 834-1976

Cody Gariss • Sale Consultant [email protected] • 417-425-0368

Buy online at:

December 7, 2013 • 12:00 Pm • Jacksonville, TXGENETRUST at Cavender’s Neches River Ranch


GUARDIAN

CED BW WW YW M TM CEM SC REA IMF FT

BW WW YW ADG WDA SC REA IMF FT80 666 1134 2.92 3.12 37.6 12.55 4.18 0.20

EXPECTED PROGENY DIFFERENCES

INDIVIDUAL PERFORMANCE DATA

RANKS IN THE TOP 35% OR BETTER ON 9 TRAITS

4.9 1.7 33 61 20 37 7.6 1.8 .37 .15 -.028

LEAD GUN OF BRINKS 222K14CSONKA OF BRINKS 30R4 MISS BRINGS UPPERCUT 30L18

MBR MR BB 44M2MISS 4L BEST BET 9U8P5 MISS 4L GUACHO 9U8M

R10122023 DDF 5th Gen. March 20, 2008Owned by: Johnston Farms and Draggin’ M Ranch $40 per unit

VID

EO

CalvinG ease: GRowth: CaRCass: MateRnal: Disposition:

Proven, moderate birth weight sire who will improve the EPD’s of his progeny. He sires progeny that are easy to look at--with adequate depth of rib, muscle expression and good uddered females. He has worked exceptionally well on Angus females in the production of

Ultrablacks. Super dispositions.

Building Better

BRANGUSINCREASED PRODUCTIVITY

PROVEN GENETICS DRIVE PROFIT

MARKETING BENEFITS

COST SAVINGS

CONSISTENCY AND UNIFORMITY

ASSET BUILDING

ALL IN A DAY’S wORK

EASE OF USE

All of us involved in the beef cattle industry use different tools and management practices as aids in our operation to drive more profitability and efficiency into our operations. From cattle handling designs, tractors and balers, pickups and bale beds, ATV’s and UTV’s, horses and tack, and trailers all are used to aid us in our daily quest to become profitable.

AI is the one tool that needs more use in both the registered and commercial industry to help us to compete with the other protein sources available. With a far lower initial cost of startup it provides your operation an opportunity for a much stronger return on investment than any other tool or management aid.

In our experience, the progeny from our proven AI sires have consistently sold for $500 to $800 more than their herd mates sired by clean up bulls. Quite an excellent return on investment that will do more to drive profitability for dollars invested than any other tool available.

wHY AI


SwIFT


BW WW YW ADG WDA SC REA IMF FT76 662 1246 3.65 3.41 33.3 16.33 5.59 .46



GROwTH PLUS EXCELLENT CARCASS IN A MODERATE FRAMED,

EASY FLESHING & FUNCTIONAL PACKAGE

4.7 1.3 36 67 4 22 6.9 .40 .81 .19 .019

LEAD GUN OF BRINKS 222K14LAMBERT OF BRINKS 317R3 MS BRINKS GOOD FORTUNE 317M

BRIGHT SIDE OF BRINKS 789G5MS BRINKS BRIGHT SIDE 209L11 MISS BRINKS NEWSDAY 209G9

R10143304 DDF 6th Gen. March 1, 2009Owned by: Genesis Ranch and Schoenig Land & Cattle $50 per unit

VID

EO

The most proven son of the high IMF sire Lambert. A son, Suhn’s Foundation,

was the high selling bull through the 2013 GENETRUST at Suhn Cattle Co.

sale at $66,000.

ONSTAR





IMPROVED CARCASS qUALITY IN A HIGH

MATERNAL PACKAGE wITH SHOwRING

EYE APPEAL

3.7 2.1 26 50 14 27 6.1 1.0 .44 .13 .018

MC JOHN WAYNE 165N3MC JETHRO 00S3 MC MS STOUT 00M5

NMSU 652MISS NMSU 924 MISS NMSU 626

R10154395 DDF 3rd Gen. February 8, 2009Owned by: Cavender Brangus, Schmidt Farms, Abbie Jorgenson, Mound Creek Ranches and Red Bird Meadows Ranch $50 per unit

VID

EO

His progeny have excelled not only in the show ring but also in the bull pens. One of three highly promoted

full brothers. We feel that Onstar brings more to the table and is the best breeding son of the great 924 female.

CHISHOLM





UNEqUALED COMBINATION OF

GROwTH, CARCASS, MATERNAL &

CONSISTENCY

5.5 1.2 33 60 14 30 6.9 1.3 .77 .06 .001

CSONKA OF BRINKS 30R4LTD OF BRINKS 415T28 MS BRINKS BRIGHT SIDE 415P5

SUHN’S AFFIRMED 416N4SUHN’S MISS AFFIRMED 331S34 SUHN’S MISS CADENCE 331L2

R10161215 DDC 4th Gen. september 21, 2009Owned by: Suhn Cattle Company and Cavender Brangus $40 per unit

VID

EO

He was the number one semen seller for GENETRUST through the first 6

months of 2013 and has done a super job when mated back to Brangus or to Angus females for the production

of Ultrablacks.

LANDAU





PROVEN CALVING EASE PLUS GROwTH,

CARCASS & SUPER CONSISTENCY

9.0 -0.7 32 65 10 26 8.6 1.0 .82 .01 .011


BRIGHT SIDE OF BRINKS 789G5MS HD BRIGHT SIDE 263L MISS HD 314 263J2

R10189274 DDF 5th Gen. March 7, 2010Owned by: Chimney Rock Cattle Company, Suhn Cattle Company, Vorel Farms, & Cold Creek Ranch. $40 per unit

VID

EONeat fronted, structurally sound

progeny, with superior muscling, in a moderate framed package with good dispositions combine to make Landau

one of the most sought after sires in the breed.


CalvinG ease: GRowth: CaRCass: MateRnal: Disposition:CalvinG ease: GRowth: CaRCass: MateRnal: Disposition:


www.GENETRUSTBrangus.com


SwIFT





GROwTH PLUS EXCELLENT CARCASS IN A MODERATE FRAMED,

EASY FLESHING & FUNCTIONAL PACKAGE

4.7 1.3 36 67 4 22 6.9 .40 .81 .19 .019

LEAD GUN OF BRINKS 222K14LAMBERT OF BRINKS 317R3 MS BRINKS GOOD FORTUNE 317M

BRIGHT SIDE OF BRINKS 789G5MS BRINKS BRIGHT SIDE 209L11 MISS BRINKS NEWSDAY 209G9

R10143304 DDF 6th Gen. March 1, 2009Owned by: Genesis Ranch and Schoenig Land & Cattle $50 per unit

VID

EO

The most proven son of the high IMF sire Lambert. A son, Suhn’s Foundation,

was the high selling bull through the 2013 GENETRUST at Suhn Cattle Co.

sale at $66,000.

ONSTAR





IMPROVED CARCASS qUALITY IN A HIGH

MATERNAL PACKAGE wITH SHOwRING

EYE APPEAL

3.7 2.1 26 50 14 27 6.1 1.0 .44 .13 .018

MC JOHN WAYNE 165N3MC JETHRO 00S3 MC MS STOUT 00M5

NMSU 652MISS NMSU 924 MISS NMSU 626

R10154395 DDF 3rd Gen. February 8, 2009Owned by: Cavender Brangus, Schmidt Farms, Abbie Jorgenson, Mound Creek Ranches and Red Bird Meadows Ranch $50 per unit

VID

EO

His progeny have excelled not only in the show ring but also in the bull pens. One of three highly promoted

full brothers. We feel that Onstar brings more to the table and is the best breeding son of the great 924 female.

CHISHOLM





UNEqUALED COMBINATION OF

GROwTH, CARCASS, MATERNAL &

CONSISTENCY

5.5 1.2 33 60 14 30 6.9 1.3 .77 .06 .001


SUHN’S AFFIRMED 416N4SUHN’S MISS AFFIRMED 331S34 SUHN’S MISS CADENCE 331L2

R10161215 DDC 4th Gen. september 21, 2009Owned by: Suhn Cattle Company and Cavender Brangus $40 per unit

VID

EO

He was the number one semen seller for GENETRUST through the first 6

months of 2013 and has done a super job when mated back to Brangus or to Angus females for the production

of Ultrablacks.

LANDAU





PROVEN CALVING EASE PLUS GROwTH,

CARCASS & SUPER CONSISTENCY

9.0 -0.7 32 65 10 26 8.6 1.0 .82 .01 .011


BRIGHT SIDE OF BRINKS 789G5MS HD BRIGHT SIDE 263L MISS HD 314 263J2

R10189274 DDF 5th Gen. March 7, 2010Owned by: Chimney Rock Cattle Company, Suhn Cattle Company, Vorel Farms, & Cold Creek Ranch. $40 per unit

VID

EO

Neat fronted, structurally sound progeny, with superior muscling, in a moderate framed package with good dispositions combine to make Landau

one of the most sought after sires in the breed.


CalvinG ease: GRowth: CaRCass: MateRnal: Disposition:CalvinG ease: GRowth: CaRCass: MateRnal: Disposition:




NEw CONCEPT





OUTCROSS PEDIGREE wITH EXCELLENT

GROwTH, MATERNAL & GREAT DISPOSITION

4.8 1.7 45 77 14 37 6.5 1.10 .51 -.11 .007

SUNDANCE OF BRINKS 392G9BLANDA OF BRINKS 535R54 MISS BRINKS TROOPER 535F61

WR DUKE 228/FSUHN’S MS DUKE 30M SUHN’S MS GERONIMO 30J5

R10204747 DDF 5th Gen. september 5, 2011Owned by: Suhn Cattle Company and Cavender Brangus $50 per unit

VID

EO

His first calves have arrived and have met expectations. They are moderate

birth weight with excellent length and depth of body and hit the ground growing. His dam is without question one of the greatest daughters of the

multiple trait leader 228F.

PASSPORT





PURCHASED IN THE 2012 GENETRUST @CAVENDER’S SALE

FOR $80,000

5.3 2.1 39 66 12 31 8.2 1.10 .52 .04 .014

SUHN’S AFFIRMED 416N4CB HOMBRE 541T3 MS BRINKS BRIGHT SIDE 541K28

LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 803T6 MS BRINKS SUNDANCE 803P8

R10216038 DDF 4th Gen. september 28, 2011Owned by: The Oaks Farms, Bushley Creek Cattle Company and Cavender Brangus $50 per unit

VID

EO

Super eye appeal in a structurally sound package with excellent growth and muscle. We anxiously await the

arrival of his first calves later this fall. His full sister is one of the best fall 2012 born heifers at Cavender’s and his full

brothers are also exceptional.

CORONADO





GROwTH, CARCASS AND MATERNAL

10.2 -1.2 31 55 18 33 8.7 .80 .43 .02 .005


LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 535T4 MS BRINKS CAPTAIN 535R39

R10180470 DDF 4th Gen. March 24, 2010Owned by: Draggin’ M Ranch and Garrett Brangus $40 per unit

VID

EO

A superior calving ease bull with the ability to tone down frame on larger type females. He passes on his depth of chest floor, deep flank with added bone and breed character. Coronado

is working well back on moderate framed females to maintain moderate,

thick progeny.

DEPENDENCE





EXCELLENT GROwTH AND MUSCLE

10.9 -3.7 28 57 10 24 7.6 .80 .54 -.10 .001

BURTIN’S TRANSFORMER 803G3SUHN’S NEXT STEP 331R7 SUHN’S MS CADENCE 331M3

CCR SLEEP EASY 301J5SF MS SLEEP EASY 535R6 SF MISS ANGELO 535M8

R10126187 DDC 5th Gen. september 26, 2008Owned by: Draggin’ M Ranch $40 per unit

A calving ease bull proving to add muscle and maintaining plenty of bone. Across the board he has shown similar type in his offspring to his proven sire

Suhn’s Next Step 331R7. Solid in sheath design of his calves.







NEw CONCEPT





OUTCROSS PEDIGREE wITH EXCELLENT

GROwTH, MATERNAL & GREAT DISPOSITION

4.8 1.7 45 77 14 37 6.5 1.10 .51 -.11 .007

SUNDANCE OF BRINKS 392G9BLANDA OF BRINKS 535R54 MISS BRINKS TROOPER 535F61

WR DUKE 228/FSUHN’S MS DUKE 30M SUHN’S MS GERONIMO 30J5

R10204747 DDF 5th Gen. september 5, 2011Owned by: Suhn Cattle Company and Cavender Brangus $50 per unit

VID

EO

His first calves have arrived and have met expectations. They are moderate

birth weight with excellent length and depth of body and hit the ground growing. His dam is without question one of the greatest daughters of the

multiple trait leader 228F.

PASSPORT





PURCHASED IN THE 2012 GENETRUST @CAVENDER’S SALE

FOR $80,000

5.3 2.1 39 66 12 31 8.2 1.10 .52 .04 .014


LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 803T6 MS BRINKS SUNDANCE 803P8

R10216038 DDF 4th Gen. september 28, 2011Owned by: The Oaks Farms, Bushley Creek Cattle Company and Cavender Brangus $50 per unit

VID

EOSuper eye appeal in a structurally

sound package with excellent growth and muscle. We anxiously await the

arrival of his first calves later this fall. His full sister is one of the best fall 2012 born heifers at Cavender’s and his full

brothers are also exceptional.

CORONADO





GROwTH, CARCASS AND MATERNAL

10.2 -1.2 31 55 18 33 8.7 .80 .43 .02 .005


LAMBERT OF BRINKS 317R3MS BRINKS LAMBERT 535T4 MS BRINKS CAPTAIN 535R39

R10180470 DDF 4th Gen. March 24, 2010Owned by: Draggin’ M Ranch and Garrett Brangus $40 per unit

VID

EO

A superior calving ease bull with the ability to tone down frame on larger type females. He passes on his depth of chest floor, deep flank with added bone and breed character. Coronado

is working well back on moderate framed females to maintain moderate,

thick progeny.

DEPENDENCE





EXCELLENT GROwTH AND MUSCLE

10.9 -3.7 28 57 10 24 7.6 .80 .54 -.10 .001


CCR SLEEP EASY 301J5SF MS SLEEP EASY 535R6 SF MISS ANGELO 535M8

R10126187 DDC 5th Gen. september 26, 2008Owned by: Draggin’ M Ranch $40 per unit

A calving ease bull proving to add muscle and maintaining plenty of bone. Across the board he has shown similar type in his offspring to his proven sire

Suhn’s Next Step 331R7. Solid in sheath design of his calves.







TEXAS STAR





A SUPER CALVING EASE BULL

8.5 -0.5 20 37 17 27 7.9 1.1 .32 .04 .005

MC JETHRO 00S3MC ROCK STAR 924U6 MISS NMSU 924

CSONKA OF BRINKS 30R4MS CSONKA 9U8U3 MISS 4L BEST BET 9U8P5

R10191789 DDF 4th Gen. March 11, 2011Owned by: Johnston Farms and Garry G. Clem $40 per unit

Calves come small with plenty of vigor at birth. Texas Star will moderate frame

while siring his impressive pin bone width and adding muscle. His clean

sheath is well exhibited in his offspring. Disposition on him is exceptional.

FOUNDATION





MODERATE FRAMED, DEEP RIBBED, & EASY

FLESHING

0.8 2.8 37 69 12 31 5.8 0.5 .65 .03 .007

LAMBERT OF BRINKS 317R3GR SWIFT 209W3 MS BRINKS BRIGHT SIDE 209L11

BURTIN’S TRANSFORMER 803G3SUHN’S MISS BT 331S43 SUHN’S MS CADENCE 331M3

R10227112 DDF 5th Gen. February 26, 2012Owned by: Suhn Cattle Co.and Double W Ranch $50 per unit

A Swift son that was the high selling yearling of the 2013 spring sale

season when he sold to David Wood for $66,000 at Suhn’s. His dam is a full sister to Next Step who has a

tremendous amount of volume and rib shape. His first progeny will arrive in

the spring of 2014.



HERITAGE





MODERATE BIRTH wEIGHT wITH MUSCLE

& GROwTH

0.7 2.6 32 64 15 31 5.7 .70 .36 -.01 -.002


SUHN’S AFFIRMED 416N4MS DMR AFFIRMED 894W SUHN’S MISS 607L11 894S

R10189980 DDF 5th Gen. February 19, 2011Owned by: Draggin’ M Ranch and Coastal Farms $40 per unit

VID

EO

His first calves are impressive in that they have strong tops with big hips and adequate bone. Bred for longevity from

both sides of his pedigree. His great grand dam is still producing for DMR at

15 years of age.


We, at GENETRUST, would like to visit with both registered and commercial breeders as to how these bulls, as well as other sires available on our web site, can be an asset to your herds’ future success. We have special prices available for volume commercial use and can assist in

putting you in contact with trained professionals that can set up an AI and synchronization program.

Vernon Suhn • President • [email protected] • (620) 583-3706Craig Green • MarketinG director • [email protected] • (870) 834-1976

1-877-GENETRS (436-3877) • www.GenetrustBranGus.com


MEMBERSHIP

Welcome New MembersH D ANGUS, HARRIS C DURRETT

JACKSONVILLE, TX

4F CATTLE CO, ROBERT FUCHSBRENHAM, TX

BRIAN ANDERSONDE LEON SPRINGS, FL

Y BAR D RANCH, SPENCER YARBROUGHWILLS POINT, TX

BWM LAND & CATTLE COMPANY, BILLY G MCCOYMARIETTA, TX

SEMINOLE TRIBE OF FLORIDA, ALEX JOHNSOKEECHOBEE, FL

SBBA Janet Greuel ScholarshipApplications Available

The Southeast Brangus Breeders Association (SBBA) awards the Janet Greuel Scholarship each year to a deserving college student or college bound high school senior. Any high school senior or college

undergraduate who is a member of the SBBA, or the son or daughter of a member of SBBA, residing in the 10 state region

served by SBBA may apply. Applications may be submitted to Norma Sword, 545 Scott

Road, Williamson, GA 30292, by email to [email protected], or phone 770/227-9241. The completed application must be returned to Norma postmarked no later than November 15, 2013. BJ


MEMBERSHIPSoutheast Brangus Breeders Present Awards at Annual SBBA Banquet

The Southeast Brangus Breeders Association (SBBA) hosted its annual banquet September 27, 2013, in Lake City, Fla. This event was hosted in conjunction with the Southeast Regional Junior Brangus Show

and the SBBA Showcase Sale.The awards for the junior show were presented to the winning

exhibitors at the banquet. This year’s sale was dedicated to Emmett C. Harrison, a long time member of the SBBA and the International Brangus Breeders Association (IBBA). Harrison has served as president of SBBA and on the IBBA board as well as local cattlemen’s associations. He owned a credit reporting agency and served as an officer in Associated Credit Bureaus on all state, regional and international levels. Brangus heifers and a bull came to the family farm in the 1970’s. In 1986 he retired to the farm and grew the herd.

In 1988 Harrison was SBBA president and started the awards program which is continued today. This year, the SBBA Board of Directors voted to establish a Hall of Fame, and Harrison was the first honoree.

The Award of Excellence is given to honor long time SBBA members who have served the association and the breed with distinction over the years. Nominees must be the owner or manager of an organization who is a member of SBBA. The 2013 recipient is Sharron McCreary, a lifetime resident of the Evergreen, Ala., area. Sharron married her high school sweetheart, Fred McCreary. After 28 years of bank work including branch manager, she retired to golfing, fishing, deer hunting, and showing Brangus heifers. She had the grand champion heifer at the 2012 Futurity and won the 2013 Herdsman award. A long time supporter of Juniors, she and Fred received the Georganne Myers Award at the National Junior Brangus Show. Sharron is secretary/treasurer of the Alabama and Southeast Brangus Associations, and she serves as treasurer of the International Brangus Auxiliary and is an advisor to the IJBBA.

The Achievement Award was established to allow our members to recognize a member of their staff for their service. The 2013 recipient is Todd Edwards from Salacoa Valley Farms located in Fairmount, Ga. Edwards grew up in Oklahoma and showed Hereford cattle for farms in Texas, Georgia and Alabama. He moved back to Georgia and has been at Salacoa Valley Farms for seven years. His herdsman duties include breeding and calving the 500+ cow herd, managing the extensive embryo program, organizing the two annual bull sales, and being responsible for bull testing on the farm. BJ

SBBA President, Evon Crooks, welcomed an overflowing crowd of Southeast Brangus breeders to the

Annual SBBA Banquet.

The 2013 Achievement Award was given to Todd Edwards of Salacoa Valley Farms. Janet Greuel and

SBBA President, Evon Crooks are pictured

presenting Edwards with his award.

The 2013 Award of Excellence was given to Sharron McCreary,

SBBA Treasurer for her unwaivering support of the SBBA. Janet Greuel

and SBBA President, Evon Crooks are pictured presenting McCreary with

her award.

The first ever SBBA Hall of Fame Honoree was Emmett C. Harrison.

Harrison served both the SBBA and the IBBA during

his tenure as a Brangus breeder. Janet Greuel and SBBA President,

Evon Crooks are pictured presenting Harrison and his family with his award.


SALE REPORTBuyers from 11 States Own Cattle

at Thomas and SonsSale Summary:

15 registered Brangus pairs grossed $47,000 to average $3,1336 registered Brangus bred cows grossed $12,700 to average $2,117

26 registered bred heifers grossed $53,800 to average $2,0697 registered open heifers grossed $12,900 to average $1,843

54 registered Brangus females grossed $126,400 to average $2,34135 Brangus bulls grossed $74,450 to average $2,127

161 commercial females grossed $235,125 to average $1,460

Pleasant weather and great hospitality greeted 52 buyers from 11 states at the Thomas and Sons Cadillac of Brangus Sale in Madison, Mo., in late September. The Thomas family hosted many repeat buyers from both the registered and commercial sector to an excellent steak dinner and entertainment the evening before the Saturday sale.

Enthusiasm was strong for the day as Jamie Eiken of Russellville, Mo., paid $10,000 to own lot 47 and 47A, a spring three-in-one. The cow was sired by the big milk Cadence son from JLS, 610T and safe back to Mr Thomas Winchester 392Y6. Her good heifer calf at side was sired by the LTD son, Doc. JLS of Robertsdale, Ala., and Devine, Texas, paid $4,000 to own the cow in lot 45, a

spring three-in-one split. She was dragging a fancy heifer calf at side by 101S, the good Lead Gun son out of the Nikita donor cow and was bred back the same way.

Stacy Keen of 5K Ranch from Lake Wales, Fla., paid $3,800 to own lot 22, a good John Wayne bred heifer out of Sampson who ratioed 116 at weaning and ranked in the breed’s top five percent for that trait. She also purchased the top selling open heifer of the day as she paid $3,500 to own lot five. This halter broken Mighty Mouse daughter is out of a Fred daughter and posted top 15 percent of the breed WW EPD.

Diamond K Ranch, Robert Klingert of Montgomery City, Mo., purchased the next high selling females when he paid $3,400 to own lot 50, MS Thomas 915S-108W, a Revenue bred female with a fall heifer calf at side by 541X67, Thomas’ good Unitas son.

Lot 65, Mr Thomas Alpine 31Z3, was the top selling bull of the day as Bahrenburg’s Brangus of Cole Camp, Mo., paid $3,000 to own this big growth Csonka grandson.

B&M Cattle from Carthage, Mo., Shadwick Farms of Stover, Mo., and Barnhard Cattle Co of Emden, Mo., were volume buyers for the day’s sale. BJ

Southeast Brangus Breeders AssociationShowcase Sale

The Southeast Brangus Breeders Association (SBBA) Showcase Sale was hosted in Lake City, Fla., on September 28, 2013, in conjunction with the Southeast Junior Brangus Breeders Regional Show. The weather was beautiful, and the crowd of potential buyers was ready to bid and purchase some of the best Brangus genetics in the South.

Buyers from 11 states were actively bidding on a total of 64 lots. The high selling 3-N-1 lot was consigned by Clover Ranch, Marietta, Ga., and purchased by McCreary Farms, Evergreen, Ala., for $9,250. The high selling bred heifer lot was consigned by Vanna Farms, Royston, Ga., and purchased by Levon Enzor, Frisco City, Ala., for $4,500. The high selling bred cow lot was consigned by Truitt Brangus, Auburn, Ala., and purchased by L & W Cattle, Mocksville, NC, for $4,000. The high selling flush lot was consigned by Clover Ranch and was purchased by

Quail Creek Brangus, Steele, Ala., for $5,100. The high selling open heifer lot was consigned by Salacoa Valley Brangus Farm, Fairmount, Ga., and purchased by Lake Majestik Farms, Flat Rock, Ala., for $7,000. The high selling pair lot was consigned by EC Farms, Mocksville, NC, and purchased by Dale Hayes, Gainesville, Fla., for $2,700. The 64 lots totaled $185,400 for an average price per lot of $2,896.87. BJ


Sale Summary: 46 Brangus bulls averaged $4,054 for a gross of $186,500

There was standing room only at the Arcadia Stockyard in Arcadia, Fla., October 4, 2013, as commercial cattlemen from across the state came to bid on some quality Brangus bulls where Tommie

Barnes served as the sale’s auctioneer. The vast majority of the BJ

SALE REPORT

MO Brangus Sale

Buyers from four countries attended the 2013 CX Advantage Sale October 12, 2013, at Cox Excalibur Ranch in Weimar, Texas. Breeders from Belize, Mexico, Angola and the United States supported

the sale, and the volume buyer from Belize returned to Cox Excalibur to take home 24 lots. The second volume buyer from Mexico took home 11 lots to build his program with the other cattle he purchased from top breeders in the industry.

The top selling lot was CX Legends Dream 506/Z1 selling for $9,500 to Tanecka Ranch of Columbus, Texas. This herd sire prospect was sired by CX Legends Dream 610/U1 out of CX Ms Red Chief 506/U.

Second high selling bull was CX Legends Dream 59/Z selling for $5,000 to OB Ranch of Wharton, Texas. Three herd bull prospects were sold for $18,400 to average $6,133.

Cox Excalibur Advantage Sale

BJ

bulls went home with repeat customers who have come to appreciate how well these bulls perform and the depth of the quality genetics from the consigning ranch.

Volume buyers included Dixie Ranch, Ben Hill Griffin, Putnam Groves and Midway Farms. MO Brangus has spent 35 years developing genetics that work for the commercial beef industry. To receive a catalog for their offering next year, call 407-869-5866.

Top selling female was TJR Miss Cardinal 92/A selling for $6200.00 going to Stofa Rosa Ranch of Willis, Texas.

Second high selling female, CX Payloads Meathouse 957/Z sold for $4500.00 to Good Shepard Ranch of Lubbock, Texas.

Third high selling was a pick of the lot from the mating of Red Chief 485/M1 and CX Ms Home Run 314/T1 and went for $5,000. The second of the pick sold for $4,000.

Cox Excalibur sold six black Brangus females for an average of $3,200 bred to SBR Night Train 781/RZ.

One embryo flush sold for $3,300 to average $550 per embryo. Gross sales totaled $201,000 for an average of $3,242 on 62 lots.

To get your sale reported, please download the sale report form at

http://gobrangus.com/brangus-publications/ and return it along any pictures you may have to

Brittni at [email protected].


SALE REPORTBrangus Bull Demand

Strong at Salacoa ValleySale Summary:

96 coming two-year-old Brangus bulls grossed $399,600 to average $4,163

3 proven Brangus herd sires grossed $12,500 to average $4,167

34 yearling Brangus bulls grossed $120,750 to average $3,551

133 Brangus bulls grossed $532,850 to average $4,006

A standing room only crowd from nine states snapped up the Salacoa Valley Bull Sale offering in Georgia at a rapid pace. Repeat and new buyers from across the southeast and Texas enjoyed pleasant

temperatures and a sunny day as well as the southern hospitality for which Salacoa Valley Farms is known.

This is the first sale under new ownership as The Seminole Tribe of Florida, Inc, took possession of the cowherd last month. Natural Resource Director Alex Johns welcomed the crowd and shared his vision for a dynamic and growing cow herd at Salacoa Valley and expressed his excitement in being a part of the Brangus breed. He also introduced the Seminole Tribe’s branded beef program and discussed the volumes of beef it encompasses while inviting commercial cattlemen to become a part of the vision.

The day’s top selling bull was lot 100, Atlanta of Salacoa 488Z. This powerful Lambert son posts nine EPD traits in

the breed’s top 35 percent or greater led by top four percent IMF. This deep sided, big boned herd sire prospect was purchased by The Oaks Farm of Newnan, Ga., 5K Cowbelle Ranch of Pontotoc, Miss., Truitt Brangus Farm of Auburn, Ala., and Miller Brangus of Waynesboro, Tenn. They gave $30,000 to own full possession and 2/3 interest.

Three bulls tallied as the second high sellers in the day’s offering at $7,000. Lake Majestik Farms of Flat Rock, Ala., paid the bid price to own lot 103, Vidalia of Salacoa 535Z4. This Brazile son boasts eight curve bending EPD traits in the breed’s top 25 percent or greater, paced by top two percent Milk, five percent YW and 20 percent BW. Hilltop Brangus Farm of Benton, Miss., purchased lot 178, Salacoa Stonewall 541Z6, for the bid price. This Stonewall son boasted a 1,337-pound yearling weight and was part of a very consistent ET flush at Salacoa Valley. Lot 179, Salacoa Patton 99Z16, also fetched $7,000 as Hayman’s 7-11 Ranch of Kenansville, Fla., purchased this big performing Patton son. He posted a 1,399-pound yearling weight and scanned over a 15-inch REA.

Steve Daniel of Henderson, Tenn., purchased the fifth high selling bull as he paid $6,250 to own lot 170. This high performing

Ultrablack bull was sired by Hannibal and boasted a negative BW EPD with 70 pounds of YW.

Purchasing bulls at $6,000 were CI Brangus of Birmingham, Ala., on lot 102, K Bar L of Okeechobee, Fla., on lot 106 and Shiloh Brangus of Stony Point, N.C., on lot 109. BJ

Left: David and Susan Vaughan with

representatives of The Seminole Tribe of Fl, Inc.

Above: A crowd of Brangus enthusiasts

showed was on hand for the Salacoa Sale.Right: Alex Johns,

Seminole Tribe of FL, Inc welcomes the crowd to

Salacoa Valley Farms.


Lot five, a crowd favorite, was the fourth high selling female. Lake Majestik Farms of Flat Rock, Ala., paid $7,750 to own this January Dillinger daughter out of the powerful 820 cow family. Ed Geiger of Lytle, Texas, paid $7,500 to own lot 15, a Presidente granddaughter from the popular 804 cow family with a good bull calf at side.

Lot 119, JL/DDD Outcross 200Z7, topped the bull sale at the bid price of $19,500 for full interest and possession. This big topped and moderate son of Outcross presented balanced EPDs and sold to Robert Cromwell of Giddings, Texas.

Billy Shannon of Pleasanton, Texas, bought the second high selling bull when he paid $17,000 to own full interest in lot 136, DDD Walks Alone 804Z18. This powerful grandson of the Fancy 804H33 writes eight EPD traits in the breed’s top 30 percent or greater.

Jeff Nohavitz of El Campo, Texas, paid $13,500 for full interest in lot 138, DDD Walks Alone 804Z21, a full brother to lot 136. He is another big topped and moderate framed son of Walks Alone. He records nine EPD traits in the breed’s top 40 percent or greater and his dam posts five calves at 107 WR.

Also fetching a bid price of $13,500 was lot 98, DDD Limitless 804Z55. L Ray Ranch, Matt and Michelle Willey, of Nome, Texas, purchased ½ interest and full possession in Limitless following his show career at the International Show in Houston. This moderate yet powerful Spartacus son posts EPDs in the breed’s top five percent WW, 15 percent YW and 30 percent REA.

Lot 155, DDD Hercules 38Z11, sold to Calvin Kuhlmann of Fredericksburg, Texas, for $10,000. This Hercules son is a ¾ brother to the $24,000 Stock Option, the 2012 DDD high selling bull.

Lykes Brothers of Okeechobee, Fla., and Triple R Cattle Co. of Mission, Texas, were volume buyers.

Sale Summary: 1 Brangus Donor grossed $9,000 to average $9,000

10 Show Heifer prospects grossed $66,250 to average $6,2501 Ultrablack Open Heifer grossed $4,000 to average $4,000

10 Brangus Fall Calving Heifers grossed $43,450 to average $4,3451 Ultrablack Fall Calving Heifer grossed $5,500 to average $5,50014 Brangus Spring Bred Heifers grossed $51,950 to average $3,7111 Ultrablack Spring Bred Heifer grossed $4,500 to average $4,500

37 Registered Females grossed $184,650 to average $4,991

1 Brangus Herd Bull Prospect grossed $13,500 to average $13,50043 Brangus Coming 2 Year Old Bulls grossed $236,400 to average $5,498

40 Brangus & Ultrablack Yearling Bulls grossed $167,900 to average $4,1982 Semen Lots grossed $6,500 to average $3,250

83.5 Total Bulls grossed $417,800 to average $5,004

10 Commercial Brangus Females grossed $20,250 to average $2,025

Rain in South Texas, beautiful fall weather and an offering of powerful performing and phenotypically pleasing cattle drew 143 registered buyers from 11 states to bid on and buy the Doguet Diamond D

cattle at the sale “Where Performance Meets Style”. Bulls and females found ready acceptance and were snapped up at a torrid pace by the large crowd of commercial and registered producers on hand. Mike and Lisa Doguet, Timmy Lucherk, Eric Otto and their crew at Diamond D shared their enthusiasm for good Brangus cattle and extended South Texas hospitality in the form of a steak dinner the night before the sale for all in attendance.

The high selling female was lot three, DDD Ms Tassey 804A7, as Jake Johnston from Waxahachie, Texas, paid $20,000 to own this February show heifer prospect. The flawless female was sired by Hercules and posted EPDs ranking in the breed’s top 10 percent WW, 20 percent REA and top 25 percent REA.

The second high selling female was lot one, Ms Brinks Newt 55U5 at $9,000. Westall Ranches of Arabela, N.M., paid the bid price to own this daughter of BW trait leader, Newt, with the balanced EPDs. Her dam is a maternal sister to Success, Pure Power and Riggins.

Lot 41, a consigned female from JOJ Brangus of Tyler, Texas, was the third high selling female. Draggin M Ranch of Eldorado, Ark., paid $8,500 to own this Onstar daughter with the fault free phenotype. Her dam is a full sister to the $24,000 high selling bull at last year’s Doguet sale, Stock Option.

SALE REPORTDoguet Registered

Bulls and Females Average $5,000

BJ


SHOW RESULTSWestern National Brangus Show

Champions Selected

Brangus exhibitors from Kansas, Louisiana, Missouri, Oklahoma and Texas paraded 81 Brangus entries at the 2013 Western National Brangus Show Saturday, September 21. The show occurred in conjunction

with the State Fair of Oklahoma in Oklahoma City, Okla. A total of 55 Brangus females, one Brangus pair, and 25 Brangus bulls were exhibited. Judge Steve Hudgins of Hungerford, Texas, evaluated the entries. Hudgins attended Texas A&M University and is part of the sixth generation who is breeding and raising registered Brahman Cattle on the J D Hudgins Ranch. Additionally, Hudgins serves on the Board of Directors for both J D Hudgins, Inc. and the American Brahman Breeders Association (ABBA), and he is a member of the ABBA’s show committee. Hudgins brought a long list of both domestic and international judging experience with him to Oklahoma.

Coming from the Summer Heifer Division, DDD Ms Chariti 88Z10 took home the Grand Champion Female title. The May 2012 female is a daughter of DDD Masterplan 1019W10 and is owned and exhibited by Jake Johnston of Waxahachie, Texas. Reserve Champion Female title went to DDD Ms Barbara 804Y61 exhibited by Doguet’s Diamond D Ranch of McCoy, Texas. The November 2011 female came from the Senior Heifer Division and is a daughter of Doguet’s Hercules 88S3. TJR Evening Jewel 23/A claimed Grand Champion Red Female. Owned and exhibited by Triple JR Cattle Company of Friendswood, Texas, Evening Jewel is a January 2013 daughter of CX Home Run 135/P and initially won the Red Junior Heifer Calf Division. Coming from the Red Junior Heifer Division, CX Ms Legends Dream 71/Z2 took Reserve Grand Champion honors. The February 2012 female is a daughter of CX Legends Dream 610/U1 and was exhibited by

Cox Excalibur Brangus of Katy, Texas.In the cow/calf show, Grand Champion honors went to Miss

JLS Kali 815Y52 and her May 2013 bull calf, Mr. DDR Iron Man 915A7. Owned and exhibited by Lauren Savoie of Jennings, La., Kali is a May 2011 daughter of Blackhawk of Brinks 607M12.

Quality ran deep in the bull show, and emerging from the Junior Bull division, JG Mr. 747 Easy 53 rose to the top to claim Grand Champion Bull. The April 2012 bull is a son of JG Mr. 747 Black Jet and was exhibited by Wyatt Holder of Hulbert, Okla. IH Rudder 504Y2 took Reserve Champion honors. Owned and exhibited by Johnston Cattle Company in Waxahachie, Texas, and Indian Hills Ranch in Cranfills Gap, Texas, Rudder is a September 2011, son of Chief of Indian Hills 23P68 and first won the Intermediate Senior Bull Division. Cox Excalibur Brangus of Katy, Texas swept the Red Bull show with half brothers. CX Dream Play 67/Z first won the Red Summer Bull division. The Grand Champion Red Brangus Bull is a July 2012 son of CX Dream Boy 59/X. CX Chief ’s Apache 67/Y took home Reserve Grand Red Bull honors for exhibitor Cox Excalibur Brangus. The April 2011 bull is a son of Mr CR Red Chief 485/M1 and first won the Red Senior Bull division.

In the group classes, Skyhawk Brangus of Tyler, Texas, swept the group classes in the black division. They exhibited the Champion Produce of Dam with sons of S.B. Ms Pathfinder 430H18 and both the Champion Junior Get-of-Sire and Champion Senior Get-of-Sire with progeny of Skyhawks Presidente and Champion Breeder’s Herd. Cox Excalibur Brangus exhibited their Grand and Reserve Grand Champion sons of CX Ms Home Run 67/W to claim Champion Red Produce of Dam.

Grand Champion & Champion Summer HeiferDDD MS CHARITI 88Z10

JAKE JOHNSTON, WAXAHACHIE, TX

Reserve Grand & Champion Senior HeiferDDD MS BARBARA 804Y61

DOGUET DIAMOND D RANCH, MCCOY, TX

BJ


Grand Champion Cow/CalfMISS JLS KALI 915Y42

LAUREN SAVOIE, JENNINGS, LA

Grand Champion & Champion Junior BullJG MR. 747 EASY 53

WYATT HOLDER, HULBERT, OK

Reserve Grand & Champion Intermediate Senior BullI H RUDDER 504Y2

BUCK THOMASON, CRANFILLS GAP, TX

Grand Champion & Champion Red Summer BullCX DREAM PLAY 67/Z

COX EXCALIBUR BRANGUS, KATY, TX

Reserve Grand & Champion Red Senior BullCX CHIEF’S APACHE 67/Y


Grand Champion & Champion Red Junior Heifer CalfTJR EVENING JEWEL 23/A

TRIPLE J-R CATTLE CO, FRIENDSWOOD, TX

Reserve Grand & Champion Red Junior HeiferCX MS LEGENDS DREAM 71/Z2



International Brangus Show Divisions

Reserve Red Senior Heifer CalfSCARLETT 265Z

ALLISON CLAIRE DESHOTEL, LAKE CHARLES, LA

Reserve Summer HeiferCMR MS LANIE 488Z

TANNER MILLER, GILMER, TX

Champion Junior HeiferMISS JLS KAY 789Z2

LAUREN SAVOIE, JENNINGS, LA

Reserve Junior HeiferJG MISS 747 CADENCE TREND

AIMEE ADAMEK, SCHULENBURG, TX

Reserve Red Junior HeiferMISS -C- RED BAILYE 087Z

ADRIAN ROCHA, ROSHARON, TX

Reserve Senior HeiferSKYHAWKS MS MAMIE 99Y

RYON MORGAN CHANEY, WINDOM, TX

Champion Junior Heifer CalfMISS GBB ELLIE 804A

G- BAR BRANGUS, BECKVILLE, TX

Reserve Junior Heifer CalfDDD MS RHONDA 1252A6

DOGUET DIAMOND D RANCH, MCCOY, TX

Reserve Red Junior Heifer CalfMISS -C- PRINCESS ECHO 30A2

BAR C BAR RED BRANGUS, WHARTON, TX

Champion Senior Heifer CalfDDD MS KISHA 150Z2

AIMEE ADAMEK, SCHULENBURG, TX

Reserve Senior Heifer CalfDDD MS YVETTE 38Z16

ELLIE JORGENSON, TYLER, TX

Champion Red Senior Heifer CalfMISS MR 821A

DARRYL MCDONALD, BRYAN, TX


Reserve Red Summer BullTJR MR ROJO’S RENEGADE 46/Z

TRIPLE J-R CATTLE CO, FRIENDSWOOD, TX

Reserve Junior BullWBF MR DIEGO 24ZN

CATHRYN ELLIS, ATHENS, LA

Champion Red Junior BullMR -C- DUKE 30Z

BAR C BAR RED BRANGUS, WHARTON, TX

Champion Senior BullTCR SAMPSON 313Y

SAVANNAH SCOTT, ANGLETON, TX

Reserve Senior BullDCC MR PAYDAY 630X

DILLARD LAND AND CATTLE LTD, KATY, TX

Reserve Red Senior HeiferMISS -C- REBA MANSO 4Y

BAILYE FOLTYN, BAY CITY, TX

Champion Red Senior HeiferMISS -C- MARLEY 74Y2

BAILYE FOLTYN, BAY CITY, TX

Champion Junior Bull CalfSKYHAWKS PRES 430A4

SKYHAWK BRANGUS, TYLER, TX

Champion Red Junior Bull CalfCX MR DREAM FOREVER 365/A


Reserve Red Junior Bull CalfMCR THE ROCK 17A

DARRYL MCDONALD, BRYAN, TX

Champion Senior Bull CalfMR JLS PRIME 915Z61

JLS INTERNATIONAL INC, ROBERTSDALE, AL

International Brangus Show Divisions

CHAMPIONS NOT PICTURED:Reserve Junior Bull CalfTCR BLACKOUT 222A

CALLIE SCOTT, ANGLETON, TX

Reserve Senior Bull CalfGC CLASSIC STAR 9U8A1

RYON MORGAN CHANEY, WINDOM, TX

Reserve Intermediate Senior BullSKYHAWKS FDR

SKYHAWK BRANGUS, TYLER, TX

Champion Red Intermediate Senior BullCX LEGENDS DREAMAKER 23/Y



SHOW RESULTSChampions Named at Oklahoma

State Fair Junior Show

While Brangus exhibitors converged in Oklahoma City on Saturday, September 21, 2013, for the Western National Brangus Show, 21 hard working junior exhibitors participated in the

Oklahoma State Fair’s Junior Brangus Show. The junior show was open to all IJBBA members regardless of their home state. Twenty-seven Brangus and three Red Brangus females were presented to Judge Mat Lewis of Iliff, Colo.

Grand Champion Female honors went to Skyhawks Ms Mamie 99Y, a December 2011 female exhibited by Ryon Chaney of Windom, Texas. Tanner Miller of Gilmer, Texas, showed his May 2012 female, CMR Ms Lanie 488Z, to take home Reserve Grand Champion honors. Grand Champion Red Female honors went to Allison Deshotel with her November 2012 female, Scarlett 265Z. Tatum Pritchard led CX Ms HR Lilly 930/Z, a January 2012

female to claim the Reserve Grand Champion Red Female honor.Running concurrently with the junior show was the Oklahoma

Junior Show. Nine juniors from Oklahoma accounted for 11 Brangus and one Red Brangus female. Rising to the top and claiming the title of Grand Champion Oklahoma Female was JG Miss 747 Bright MVP. The January 2012 female was exhibited by Colby Davis of Tahlequah, Okla. Haley Nelson of Coalgate, Okla., showed her January 2013 female, Miss Townsend Ike 22/3, to claim the title of Reserve Grand Champion Oklahoma Female. Jacob Jones of Stillwater, Okla., exhibited the Champion Oklahoma Bred and Owned Female with Jakes Ms Priss MVP Gal 667Z, a March 2012 female. Tatum Pritchard added to her banner count leading CX Ms HR Lilly 930/Z, a January 2012 female, to claim the Grand Champion Oklahoma Red Female honor.

Grand Champion Red FemaleSCARLETT 265Z

ALLISON DESHOTEL, VILLE PLATTE, LA

Reserve Grand Red Female & Grand Champion Oklahoma Red HeiferCX MS HR LILLY 930/Z

TATUM PRITCHARD, MCLOUD, OK

BJ

Grand Champion FemaleSKYHAWKS MS MAMIE 99Y

RYON CHANEY, WINDOM, TX

Reserve Grand FemaleCMR MS LANIE 488Z

TANNER MILLER, GILMER, TX


Grand Champion Oklahoma Bred & Owned HeiferJAKES MS PRISS MVP GAL 667ZJACOB JONES, STILLWATER, OK

Grand Champion Oklahoma HeiferJG MISS 747 BRIGHT MVP

COLBY DAVIS, TAHLEQUAH, OK

Reserve Grand Oklahoma HeiferMISS TOWNSEND IKE 22/3

HALEY NELSON, COALGATE, OK

Location: Reliant Center, Main Arena

Open Show Entry Deadline: Jan. 5, 2014Late Entry Deadline: Feb. 15, 2014

International Brangus Cattle SAleDate: Saturday, March 8 7 p.m.Location: Reliant Center, east Arena

[email protected]

International Brangus ShowBulls: Friday, March 7 8 a.m.Females: Saturday, March 8 9 a.m.

March 4-23, 2014

www.rodeohouston.com


SHOW RESULTSSoutheast Regional Junior Brangus

Show Huge Success

A lot of time and effort paid off on Friday, September 27, 2013, as 14 junior Brangus exhibitors brought 43 head of Brangus cattle to Lake City, Fla., for the Southeast Regional Junior Brangus Show. Eight

Brangus bulls, 31 Brangus females and four Brangus cow-calf

pairs were brought before judge Jesse Savell of Gainesville, Fla., for evaluation. Savell is currently in the manager of all beef units at the University of Florida. Many thanks go out to the numerous sponsors and donors who made the show such a success. BJ

Grand Champion Bred & Owned FemaleLB SOUTHERN GRACE 78Y6

EMILY LETTELIER, CITRA, FL

Reserve Bred & Owned FemaleLB SOUTHERN LADY 36Y


Grand Champion Owned FemaleSK MS LAMBERT 37Z

ALLYSON POLSTON, LAKELAND, FL

Reserve Owned FemaleLB MS GARRET 36Z

ELIJAH LASSETER, LAKELAND, FL


Grand Champion BullLB MR. BLACK CROWN


Reserve Grand BullMR TM 186

ELIZABETH DODSON, COOKEVILLE, TN

Grand Champion Cow-Calf PairMISS JLS RUBY 915Y36

ELIZABETH DODSON, COOKEVILLE, TN

Reserve Cow-Calf PairLB MS GET-A-WAY 36X1

ALLYSON POLSTON, LAKELAND, FL

Junior Showmanship Winners1st Elijah Lasseter, (not pictured) 2nd Branwen

Palacios

Junior Showmanship Winners(L to R) 1st Elezabeth Dodson, 2nd Cassidy Polston

Southeast Regional Junior Brangus ShowJunior Exhibitors

Intermediate Showmanship Winners(L to R) 1st Allyson Polston, 2nd Katelynn Bayles, (not pictured) 3rd Nick Trask, 4th Dana Patterson,

5th Casey Harper

Senior Showmanship Winners(L to R) 1st Quinn Carter, 2nd Emily Lettelier, 3rd

Lauren Lettelier, 4th Paige Eaves, (not pictured) 5th Nicole Roiser

Showmanship Champions(L to R) Novice - Elijah Lasseter, Junior - Elezabeth

Dodson, Intermediate - Allyson Polston, Senior - Quinn Carter


www.GoBrangus.com | 210-696-8231We want to hear from you!

Join our online community:Facebook

Twitter @GoBrangus

Beef Tips blogwww.gobrangus.wordpress.com

Subscribe to theBrangusVideo YouTube

channel to view the latestsale reports, how-to’s and more!Just scan the QR Code

with your smartphone to sign up for our weekly eNewsletter.

It’s easy to get the latest news from IBBA!


BRANGUS PLUS

BRANGUS PLUS is back in the Brangus Journal. Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content

for this page. If you have ideas or suggestions, send them to Tyler at [email protected].

DID YOU READ THIS ISSUE?The answers to all questions below can be found in this issue. The page number the answer is on is found at the

end of each question in parentheses.

1. What upcoming event will you most likely meet IBBA’s new Executive Vice President? (pg 7)

2. Who is the new staff member that recently returned to IBBA? (pg 10)

3. What year was the purchase of a lot in San Antonio for the IBBA building approved? (pg 12)

4. What year were Red Brangus cattle allowed into the IBBA registry? (pg 13)

5. Name three current IJBBA Directors? (pg 16)6. What genetic condition is the abbreviation DD used for?

(pg 26)7. What is the due date for the Janet Greuel Scholarship?

(pg 42)8. Who won the 2013 SBBA Achievement Award? (pg 43)9. Which staff member should you return your completed

sale report form to? (pg 45)10. How many junior members participated in the

Oklahoma State Fair Junior Show? (pg 52)

JanuaryPHOTO CONTEST

The theme for the January Photo Contest is:“A Winter of BRANGUS”

Send us your best “A Winter of BRANGUS” photo(s)! All submissions must include Brangus cattle, must include

a caption of the photo subject(s), must include the photographers name, be a 4x6, 300 dpi jpeg, and must be submitted via electronic format to Tyler at tyler@

int-brangus.org. Winning photo will be featured in the January issue of the Brangus Journal. All submissions

become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

DEADLINE FOR SUBMISSIONS:December 15, 2013


ALABAMA

ARIZONA

Fred & Sharron McCreary13465 Brooklyn RoadEvergreen, AL 36401

Phone: 251.578.4750 • Cell: 251.230.0276 • Fax: 251.578.5831Email us at: [email protected]

Visit our website: www.mccrearyfarms.com

13465 Brooklyn Rd.Evergreen, AL 36401

Sean Parker, President

FLORIDA

THE LARGEST REGISTERED BRANGUS BREEDER IN AMERICA

Matthew Lyle Wynne Cell: (772) 201-7500Ft. Pierce, Florida [email protected]

www.wynneranch.com

CALIFORNIA

BRANGUSJohn and Sherry Milam753 Hinson RoadEl Dorado, AR 71730Grady Green, Registered Cowherd Manager870-314-3673, [email protected] Roberson, Commercial Cowherd Manager870-310-8134www.dragginmranch.com

ARKANSAS

STATE DIRECTORY

GEORGIA

BRANGUS - Bred for the WEST!Daniel & Pamela Doiron

RegisteRed and CommeRCial BRangus and ultRaBlaCks

PO Box 367New Cuyama, CA 93254

(805)[email protected]

www.spanishranch.net

ARIZONA


NEW MEXICO

MISSOURI

NORTH CAROLINA

OKLAHOMA

TEXAS

STATE DIRECTORY

Joe Paul & Rosie LackP.O. Box 274Hatch, NM 87937P (575) 267-1016F (575) 267-1234

Bill Morrison411 CR 10Clovis, NM 88101(575) 482-3254(575) 760-7263 [email protected]

Lack-Morrison Brangus

Bulls, Females, Semen and Embryos

www.lackmorrisonbrangus.com

GEORGIA

ILLARDLAND & CATTLED

Joe & Elise Dillard4206 Leaflock Lane · Katy, TX 77450

Ranch: 2013 N. FM 609 · Muldoon, TX 78949(713) 201-3305 - Mobile · (281) 395-3343 - Home

Gary D. Prause · Consultant · (979) 830-7819

To place your ad in the STATE DIRECTORY,

contact: Tyler at 405.867.1421

orthe IBBA office at

210.696.8231

www.theoaksfarm.comCobus Coetzee, Farm Manager - 678-378-0598 Cell

Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

Joe & CatherineKassler, Owners4810 Smokey RoadNewnan, GA 30263

770-251-6522 Home770-502-1510 Fax

www.theoaksfarm.comVince Roberts, Farm Manager 678-378-4697 Cell

Scott Barkley, Herdsman 678-378-0598 Cell


(210) 218-4804

STATE DIRECTORY

TEXAS

Santa Rosa Ranch• • • • • • • • • • • • • • • • • •Kent Smith, General Manager(979) 540-8338 | [email protected] Scott Broadus, Manager(817) 597-7834 | [email protected] Sullivan, OwnerKelley Sullivan, OwnerNavasota and Crockett, Texaswww.srrtexas.com

To place your ad in the SERVICES DIRECTORY, contact:

Tyler at 405.867.1421or

the IBBA office at 210.696.8231

SERVICESLakin Oakley

Auctioneer7081 Highway 82 WestDeKalb, Texas 75559903/667-3251 Home903/277-9610 Mobile

!""#$%"&'(!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)(

!"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0,

'()*&'("1-2&3%2(*/1$,4

+"-$,4&5&36,%2)0,$7"-$0,

8"#-/)(&5&9"%$1$-6&:(#$4,

To place your ad in the STATE DIRECTORY,

contact: Tyler at 405.867.1421

orthe IBBA office at

210.696.8231


5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com

Brangus JournalPremium Ad Spots

Placement 1 time* 6 times** (one year)

Inside Front Cover $1,160 $1,000

Back Cover $1,400 $1,200

Inside Back Cover $1,160 $1,000

**Receive a complimentary online ad on the GoBrangus home page when you agree to a one year premium ad placment in the Brangus Journal. (Priority given to IBBA members and most recent contract holder.)

Black & White Rates (per placement)Commercial Ad Rates IBBA Member Ad Rates

Ad Size 1 time* 6 times

Full Page $725 $580 $485

1/2 Page Island $495 $395 $335

1/2 Page $465 $370 $300

1/3 Page $345 $275 $225

1/4 Page $262 $210 $175

State Directory (B&W only) - - $350 (total)

Color rates:Add the following amount to the prices above: Single color- $170; Full color- $340

*Receive discounts when you agree to six consecutive ad placements (one year)

Editorial CalendarIssue Feature Space Reserved By Ad Copy DueJanuaryMails Jan. 2 IBBA Convention December 10 December 20

MarchMails March 1 International February 10 February 20

MayMails May 1 Reproduction April 10 April 20

AugustMails Aug. 1 Juniors July 10 July 20

OctoberMails Oct. 1 Marketing & Promotion September 10 September 20

NovemberMails Nov. 1

Crossroads- Changing Times in our Industry October 10 October 20


International Brangus Breeders Association

(210) 696-8231www.GOBRANGUS.com

Harness

Heterosis of thePower

“A Brangus-Angus cross probably gives you as much heterosis relative to Angus genes as you can extract, because you can get the benefits of Cow Efficiency by making a Taurus-Indicus cross.”

~Dr. Dan Moser, Kansas State Univ.

Better cow HerdAngus Premiums

On the Ranch:v higher conception ratesv environmental adaptabilityv More pounds of calf per cow v Fescue Fungus Tolerantv Increased Longevity

In the Feedyard:v Increased efficiencyv Added heat tolerancev Fewer days on feed

On the Rail:v Consistently earn premiums in Angus product lines including CABv Lower yield grades v Research proven tenderness

BUILD AKeeP YoUR


CALENDAROFEVENTS

For the most current listing of Upcoming Events visit gobrangus.com/calendar

ADVERTISERSINDEX8G Brangus 7

Addison Brangus 33

Blackwater Cattle Co. 58

Bushley Creek Cattle Co. 39

Burke Brangus Farm 58

Caldwell Farms 58

Carter Brangus 58

CattleMax 23

Cavender Ranches 36, 37, 39, 59

Centralized Ultrasound Processing 60

Char-No Farm 59

Chimney Rock Cattle Co. 36

Circle X Land & Cattle Co. IFC, 59

Coastal Farms 41

Cold Creek Ranch 36

Cox Excalibur 59

Dillard Land & Cattle Ltd. 59

Doak Lambert 60

Doguet’s Diamond D Ranch 59, BC

Don Thomas & Sons 59

Double Creek Brangus Ranch 59

Double W Ranch 40

Draggin’ M Ranch 35, 38, 41, 58

E Darby Farms 58

El Rancho Espanol de Cuyama 58

Elgin Breeding Service 60

Farris Ranching Company 60

Garrett Brangus 38

Garry Clem Brangus 40

Genesis Ranch 37

GeneTrust 34, 35, 36, 37,

38, 39, 40, 41

Greuel Family Brangus 59

Hardee Farms 58

Houston Livestock Show and Rodeo 53

Hughes Cattle Service 60

Ideal Video Productions 63

JLS International 60

Johnston Farms 35, 40

JOJ Brangus 37

Lack-Morrison Brangus 59

Lakin Oakley 60

Lawman Ranch 25

Lingg Brangus 60

Livestock Photos by Nancy 60

McCreary Farms 58

MO Brangus 58

Mound Creek Ranches 37

Perry Ranch 25, 59

Quail Creek Brangus 58

Red Bird Meadows Ranch 37, 60

Robbs Brangus 58

Robert Yates Ranch LLC 59

Roop Cattle Company 1

Salacoa Valley Farms 15

Santa Rosa Ranch 9, 60

Schmidt Farms 37

Schoenig Land and Cattle 37

Skyhawk Brangus 25

Southeast Brangus Breeders 58

Suhn Cattle Co. 36, 39, 40

The Oaks 39, 59

Town Creek Farms IBC

Triple JR Cattle Company 13

Valley View Ranch 59

Vineyard Cattle Co., Inc. 60

Vorel Farms 36

Wes Dotson 60

Westall Ranches, LLC 4, 5

Wilson and Wilson Brangus 1

Wynne Ranch 58

December - 2013

7 GeneTrust at Cavender’s Neches River Ranch Bull and Commercial Female Sale

Jacksonville, TX

February - 2014

22 Spitzer Ranch’s Professional Cattlemen’s Brangus Bull and Commercial Female Sale

Fair Play, SC

22 23rd Annual Roswell Brangus Sale Roswell, NM

March - 2014

7 International Brangus Bull Show Houston, TX

8 International Brangus Female Show Houston, TX

8 Genetic Edge Sale Houston, TX

25 GeneTrust at Suhn Cattle Company Eureka, KS

May - 2014

3 JLS Winning Tradition XII Sale Devine, TX

November - 2013

1 GeneTrust at Chimney Rock Cattle Company Female Sale

Concord, AR

2 GeneTrust at Chimney Rock Cattle Company Bull Sale

Concord, AR

2 Brangus Show of Merit Shreveport, LA

9 The Cattleman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

9 Hill Country Brangus Breeders Sale San Angelo, TX

9-13 Branch Ranch Brangus Bull Internet Sale

15 World Series of Brangus Female Sale Palo Pinto, TX

16 World Series of Brangus Bull Sale Palo Pinto, TX

16 ABBA Heart of Alabama Bull Sale Uniontown, AL

20 Texas Beef Council Board of Directors Meeting

Austin, TX

21 Texas Beef Promotion and Research Council

Austin, TX


S i n c e 1 9 9 3

S ince 19 93

Town Creek FarmMilton Sundbeck, Owner

Office • 662.494.5944 • 32476 Hwy. 50 East, West Point, Mississippi 39773Ron Flake, Manager • 662.509.2233 • [email protected]

Joy Reznicek, Marketing• 205.399.0221 • [email protected]

Total Commitment

THE POWER OF A PROGRAM“Great bulls, facility and well run sale."– Commercial cattleman from Florida and a volume bull buyer.“Bulls looked great. I was very impressed. We’ll be back for more.”– Commercial cattlemen from Alabama.“The Town Creek Farm Sale was the best sale ever in the state of Mississippi.”– Sammy Blossom, Executive Vice-President, Mississippi Cattlemen’s Association.

The power of the Town Creek Farm breeding program attracted nearly 200 commercial cattle buyers from 10 states and Paraguay, South America.

� 140 Town Creek Farm Bulls averaged $4738 � 262 Customer-Owned Commercial Bred Heifers averaged $2127 � 4 Open Heifers - Donation Lot benefiting the International Junior Brangus

Breeders Association averaged $1500

November.BJ.Ads_Layout 1 10/21/13 6:22 PM Page 1

november 2013 brangus journal

Documents

brangus publications

brangus journalvolume

brangus journal2

brangus seedstock producers

international publication

san antonio

director of shows

tommy perkins