From design to delivery: embedding digitisation

within an integrated reading list service

Talis Aspire Digitised Content Open Day

Tuesday 18th November 2014

Nick Woolley Annette Coates

Head of Library Services Content Services Manager

Outline

Introduction to Northumbria

Northumbria’s ‘Digital First’ framework

Our new Reading List service

Developing and integrating digitisation using TADC

Reflections on success and challenges

Discussion

Northumbria University

1894 (Rutherford College of Technology)

32,000 students from over 130 countries

3,000 staff

Four faculties across two campuses

560 employer-sponsored courses

60 programmes accredited by professional bodies

In Britain’s best university city – Newcastle upon Tyne

University Library

Part of Academic Services directorate at Northumbria

Three sites across two campuses

24/7 and Customer Service Excellence (CSE)

3rd highest scoring in the UK - THES Student Experience survey

Reorganised into five library departments 2013:

– Business Support

– Customer Support

– Learning Support

– Content Services

– Research Support

Superconverged frontline – ‘Ask4Help’

Content Services

Led by Annette Coates (Content Services Manager)

Customer-facing content services

Four teams– Copyright

– Inter-Library Loans

– Reading List

– Resource Discovery and Access

Multi-skilled Reading List team– Two roles – coordinator and assistant

– Advocacy and support

– Acquisition of print and e books

– Management of Talis Aspire and Digitised Content

– Scanning and routine clearance for digitisation

Wider context – moved from subject liaison to functional model

Reading List service

From ‘Design to Delivery’– Focus on student experience, Corporate Strategy and University KPIs

– In our Library User Satisfaction Survey 13/14, students rated ‘Course books and essential texts’ as the most

important University Library service, but were only 81% satisfied

– Product reaction cards and customer journey maps

Integrated and comprehensive approach– Enable shift to digital

– Recognise need to provide both print and e

– High level of dedicated library support and operational focus

Senior buy-in and support across institution

Pilots Semester Two 13/14– Early adopters

– NSS action planning (38 programmes)

– Distance Learning

– London campus

Launched University-wide 14/15

Customer-focused service design

Print and e book usage at Northumbria*

* Measures are proxies for both print and e and probably not directly comparable.

Print and e book title access

readinglists.northumbria.ac.uk

Activity and usage

Seven weeks into Semester One:– Worked with over 300 Faculty colleagues

– Published over 310 lists live to students comprising 18,000 items

– Driven significant print and e book acquisition

– Over 1,800 students registered a personal profile

– Longest list so far is 576 items

Digitisation pilot and service #1

Pilot 2010/11– 188 digitisations for History, uploaded to VLE

– Ltd to CLA

– 1 item took 1 hour

Service #1 2011 - 2013– One member of staff – single point of contact for Faculty staff

– All clearance and scanning, one scanner

– Clearance costs recharged to Faculty

– No join-up with collection development, e.g. ebook acquisition

No potential to scale and deliver on Corporate KPIs

No integration to increase ROI and deliver seamless

student experience

Digitisation service #2

From September 2013– 1,256 digitisations and 10,000 views so far

Integral component of Reading List service

A scanner on every desk

Join-up with collection development– e.g. ebook acquisition

– Clearance costs met by Library

Clearance routes:– Routine CLA via TADC (76%)

– BL copyright fee paid via ILL Team (12%)

– Exceptions referred to Copyright Service (12%)

Digitisation by Faculty

For over 500 lists so far

Digitisation usage seven weeks in…

Success?

Rate and breadth of adoption– More Faculty staff requesting digitisation

Degree of automation and streamlining– Ease of use for Reading List team

– Concierge integration with Talis Aspire

– routine : exception = 90% : 10%

Student usage and feedback– Positive comments in module evaluations

Virtuous relationship with wider Reading List service– Integration provides a complete package

– Adds value to wider service and encourages adoption

Recording and reporting– Risk management, compliance, CLA return

Management information and analytics

Rollover

Challenges

Transition to TADC– Migration of content and data from legacy systems

– Mapping TADC terminology and embedding in reading list workflows

Setting up soft systems– e.g. when and how to refer exceptions

Converting all digitisation into Talis Aspire uptake

When to digitise if e is available– Issues of DRM, concurrent usage restrictions etc..

Quality– Cleaning up scans, OCR’ing etc…

Lead in time for additional clearance

Renewal workflows– Automated email notifications to Faculty?

Thanks for listening…