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NORTHEAST ASSOCIATION FOR INSTITUTIONAL RESEARCH

President-Elect: Jennifer B. Presley, Executive Director, Office of Policy Research and Planning, University of Massachusetts, Boston

NEAIR OFFICERS 1989-90

Secretary: Jennifer Brown, Director, Institutional Re- search, Connecticut State University

President: Michael F. Middaugh, Director, Institutional Research and Planning, University of Delaware

Treasurer: Linda Suskie, Assistant to the President for Planning, Millersville University of Pennsylvania

Elizabeth S. Johnson, Associate Director, Admissions, Massachusetts Institute of Technology

1989-90 STEERING COMMITTEE MEMBERS-AT-LARGE

Ellen A. Kanarek, Program Director, Applied Education Research, Inc.

Lenora DeLucia, Director, Institutional Research and Planning, Rhode Island College

Michael D. McGuire, Senior Planning Officer, Franklin and Marshall College

Stuart L. Rich, Director, Institutional Research, George- town University

Alan J. Sturtz, Director, Institutional Research and Development, South Central Community College

Past President: Ronald E. Doernbach, Director, Institu- tional Research, Dickinson College

Membership Secretary: Brenda Bretz, Assistant Registrar, Dickinson College, Ex-officio

NORTHEAST ASSOCIATION FOR INSTITUTIONAL RESEARCH

1990 CONFERENCE PROGRAM CHAIR

1991 CONFERENCE PROGRAM CHAIR-DESIGNEE

1990 LOCAL ARRANGEMENTS CHAIR

1991 LOCAL ARRANGEMENTS CHAIR-DESIGNEE

1990 PUBLICATIONS CHAIR

1991 PUBLICATIONS CHAIR-DESIGNEE

1989-90 NOMINATIONS COMMITTEE

Dawn Geronimo Terkla, Director, Institutional Research and Planning, Tufts University

Michael D. McGuire, Senior Planning Officer, Franklin and Marshall College

Wendell G. Lorang, Associate Director, Institutional Re- search, State University of New York at Albany

Susan M. Forti, Special Projects Manager, Boston Univer- sity

Alan J. Sturtz, Director, Institutional Research, Planning and Development, South Central Community College

Albert C. Lefebvre, Director, Institutional Studies, Clark University

Ronald E. Doernbach, Chair, Director, Institutional Re- search, Dickinson College

Harding Faulk, Jr, Director, Institutional Research, Cheyney University of Pennsylvania

Richard C. Heck, Director, Budget, Institutional Planning and Research, Colgate University

Sherrill L. Ison, Manager, Research Services, Monroe Community College

P R O G R A M AT A G L A N C E North East Association fo r Inst l tut ionai Research Albanv. New York

( 8:oo - 5 :w REGISTRATION I

I 3:OO - 3 9 0 Coffee Break 1

9:OO - 12:W

I I n ~ c t m y Pristics for Inuitutional Resurch 1 Survey Resarch: What Works for the Institutional Researcher / Institutional Planning: Principles & A&cations I

Newcanen to Institutional Research

I 6:oO Sociai HwrlDinner lDancing U n d s n l t t e n by the IBM Corporation 1

12:m . 1:30 President's Lunch

-- I a:m- 12:m REGISTRATION

Principles of Financial Management & Analysis for Institutional Rescnrchen

7:45 - 9:Oo Continental Breakfast Underwritten by Sun Mlcrosystems

Institutional Planning: Principles & Applications

Institutional Planning: Principles & Applications 1:30 - 3:oO

I 8:W-9:M (SIC'S) Two-year Colleges The Public Universities Infamatim Exchange Higher Education Data Sharing Gmsollium (HEDS) SUNY AlRPO

1 9:OO- 10:15 G E N E R A L SESSION

Introductory Statistics for Institutional Research

10:15 - 10:30 Coffee Break Undernit ten by Zenlth Data Systems

Survey Resurch: What Works for the Institutional Rescnrcher

The Use of S t~c tu r ed Interviews in a Qualitative Study d Admissions Publications

10:30 - 11:15

Undergnduate Experiences Associated with the Growth and Satisfaction R e p o d by

I Grsdunhg

Tnip ing into Tricky Temtory: Assessment d S~udent Pmonal Development, Invdvement and Satisfaction Outcanes

lie Role of Institutional Research in Developing a Campus Affirmative Action Plm

Frerhmen and Follow-up Surveys

The Impad of Hispanic Family Involvement m College Persistence

Darwinism and the Higher Education Organization

F i n c i n g Undergraduate Eduation: Variations in Sources and Levels d Debt Among Student Segments

Identifying the Career Planning Needs d Community Cdlege Students: Undecided vs Indecisive Studenta

I I I I

LunchIBusiness Meeting

Why So Few Science Graduates? An Investigatim of Enrollments in Undergnduate Science Programs Between Admissions and Degree Completion

Institutimal Responsibility to Students: A Faculty Workload Model

Projecting the Number of New Freshmen Enrollees: A hgist ic Regression Application

2:20 - 3:OO

Applications d SPSS Sdtwam in Institutional Resurch

Public vs Private Education: The Perception of Value and the College Choice Decision

Evolution of a Comprehensive University Information S y s m

Students and AlDS

3:OO - 3:30 Coffee Break Underwritten by WANG Laboratories \ A New Agenda for NEAIR I Forecasting Enrollment in a Period

of Institutional Transition

I Palatable?

Who arc the Adult Learners in College Today ~md What Can We Do to Make Their Stay More

Undergraduate Expcrienca Associated with the Career Success and Satisfaction of Alumni

4:20 - 5:OO Developing Measurcs of Academic and Administrative Productivity During a T i d Budget Recision

Patterns and Prcdiclon d Persistence in Undergraduate M a j m

I Murder Mystery Buffet Dinner

Accanmodating Team Member Cognitive Styles

Anticipated Academic and Personal h a m s of College Students Rior to Transferring to a Four Year Institution: An Initial Report

--

Continental Breakfast

A Comparison d Exit and Retrospeaive Surveys

Breaklast Roundtables & Focus Croup Evaluations (see conference guide)

I I I

Cleating a Sense of N e d for an Institutional Rwearch Office

TheTop of the Funnel: An Initial Analysis of an Inquiry Poplation

Who Owns the Data? Shdent Intention and Ramtion in a Canmunity College Setting

The Natum and Scope of Institutional Research: The Changing Face of h e IR Rofession

Using Focus Grwps to Strengthen Institutional Research and Planning

Cognitive vs Noncogni~ive Predicton of Academic Success

I Coffee Break

Merging Academic Departments: The Impad on Organizational Fffactiveness d Culture

A Framework for Systematic Budget Analysis

A Microamputcr-Based Reference Caw: Lma.ting Information in the Institutional Resenrch Mfia

Advantagu d Inkr- Institutional Coopention

10:40 - 11:20 EHect d Athletic Rrticiption on Undergraduate Education

Using SPSSx for Data Management

Recmibncnt in the 1990's: An Empirial Invcatiption on the Impact of 'Message' on the Enrollment Decinion Pmccss

Cultivating Young Alumni's Loyalty to their Alma Mater: The Sucass of Ihe Cornell Tradition Program

Evaluating Institutional E f f o t ~ to Cornpensaw Faculty

Asskssing an Alumni Reunion Weekend P q n m

I

Efficient Use of PC's for Statistical Analysis

Expectation va Achievement: Arc Shdentr Getting What They Want from College?

Steering Commlttee Meeting

SUNY Flve-year Enrollment Plannlng Cornmlttee Meeting

NEAIR 1990 CONFERENCE PROGRAM

SUNDAY, October 21

8:00 am - 500 pm REGISTRATION - Pre-f unction Area

900 am - 1230 pm Newcomers to Institutional Research

Workshop Michael F. Middaugh, Director, Institutional Research and Plan-

Van Rensselaer ning, University of Delaware

This workshop is designed to give new practitioners in institutional research a hands-on approach to getting started in the field. Using The NEAIR Monograph for Newcomers to Institutional Research, workshop participants will walk through a series of exercises designed to address such issues as: How to ensure data integrity; developing factbooks and reports that are read and used by college presidents; defining critical issues for institutional research at your college or university; identifying sources of data; conducting survey research; using personal computers and commercial software in institutional research and strategic planning; developing forecasting models. The workshop will also address the political pitfalls in institutional research, and will discuss how the new practitioner can effectively link hislher office with the strategic planningldecision making center at their institution.

9:00 am - 1230 pm Principles of Financial Management and Analysis for Institutional

Workshop Researchers

Ten Broeck James P. Honan, Assistant to the President for Research and Planning, Lesley College

This workshop is designed for individuals with little or no knowledge of nonprofit financial management and accounting terms, concepts, and analytic techniques. I t will provide institutional research professionals with a broad understanding of the development and use of financial information in colleges and universities. Among the topics which will be discussed are fund accounting, chart of accounts, basis of accounting, preparation and interpretation of financial statements, ratio analysis, and budgeting formats.

Selected readings, a specific case study on financial management and analysis in higher education, and a glossary of terms in nonprofit financial management will be utilized. The workshop will not attempt to produce accountants or budget officers. I t is intended to improve management and analytic skills by making participants better consumers of financial data.

North East Association for Institutional Research, Albany, New York Page 1

NEAIR N90 CONFERENCE PROGRAM -

SUNDAY, October 21

9:00 am - 500 pm . Institutional Planning: Principles and Applications

Workshop John A. Dunn, Jr, Executive Director, Center for Planning In- formation, Tufts University

Beverwyck Institutional researchers are often called on to support or manage planning processes. Textbooks don't help; they assume institutional differences do not exist This workshop focuses on un- derlying principles and their application to specific situations described by the attendees. The workshop will be highly participatory; though it is designed for people who already have some planning experience, newcomers will also be welcome. Partici- pants will receive a variety of selected papers on planning, in- cluding pre-publication copies of the SCUP Guide for New Plan- ners and Schmidtlein & Milton's NDIR volume on planning processes used at several institutions (forthcoming).

1230 pm - 13 pm PRESIDENTS LUNCH (Steering Committee, Conference Workers, a d

Arthur's Court Workshop Presenters)

130 pm - 530 pm Introductory Statistics for Institutional Research

Workshop Marian Pagano, ResearcherIAnalyst, Institutional Research, Tufts University

Van Rensselaer This workshop will cover a variety of descriptive statistical techniques and three inferential techniques - chi-square, t-test, and analysis of variance. The workshop will serve as a robust in- troduction or refresher course for participants, using data from a recent I R project to demonstrate and illustrate the techniques. It is assumed that participants will be using statistical software packages to do their actual number crunching, therefore compu- tation will be de-emphasized in the workshop, while theory, a p propriate application and convention will be emphasized.

130 pm - 500 pm Survey Research: What Works for the Institutional Researcher

Workshop Linda A. Suskie, Assistant to the President for Planning, Millersville University of Pennsylvania

Ten Broeck Planning and conducting an effective questionnaire survey. In- cludes discussions and small group work on clarifying objectives, sample size, the issue of anonymity, item types, general principles for writing items, assessing reliability and validity, and con-

- . ducting the survey. Participants will receive copies of NEAIR's monograph on survey research.

6:00 pmff:OO pm/830 pm SOCIAL HOUR/DINNER/DANCING - Underwritten by IBM

Page 2 North East Association for Institutional Research, Albany, New York


MONDAY, October 22

7:45 am - M 0 am CONTINENTAL BREAKFAST - Underwritten by Sun Microsystems

8:00 am - M 0 am Tweyear Colleges

Special Interest Group Alan J. Sturtz, Director, Institutional Research, Planning and De-

Schuyler velopment, South Central Community College

This SIG is intended for individuals dealing with or concerned with the IR function in two-year institutions. Problems, concerns and issues (e.g, federal disclosure reporting forms) will be discussed in an informal setting.

8:00 am - 900 am Higher Education Data Sharing Consortium (HEDS)

Special Interest Group Jennifer Mauldin, Director, HEDS Consortium, Tufts University

Ten Broeck An opportunity for members of the HEDS Consortium and others interested in data exchange activities to discuss current plans, with a focus on studies of institutional productivity and of institutional effectiveness.

800 am - 9$0 am The Public Universities Information Exchange ( T k Exchange)

Special Interest Group John A. Dunn, Jr, Executive Director, Center for Planning In-

Beverwyck formation, Tufts University

A new venture, The Exchange is being created to help major public institutions collect, analyze and share information that is useful in research, planning and management. The SIG is an o p portunity for early members and others who are interested to discuss current plans, which include comparative faculty workload studies and overall staffing patterns.

8:00 am - N O am SUNY Association of Institutional Research and Planning Officers

Special Interest G r o u ~ Carl Bacon, President, Association of Institutional Research and - Van Rensselaer Planning Officers and Director, Institutional Research, State

University of New York at New Paltz

900 am - 10.B am GENERAL'S . .

Ballrooms A & B Keynote Address: "Determining a Positive Future During Difficult Times," D. Bruce Johnstone, Chancellor of the State University of New York

1@J5 am - 10.30 am COFFEE BREAK - Underwritten by Zenith Data Syst


NEAIR El90 CONFERENCE PROGRAM

MONDAY, October 22

10.30 am - 11:15 am Contributed Paper Schuyler

10.30 am - 11J5 am Contributed Paper

Ten Broeck

10.30 am - 11J5 am Contributed Paper

Bevenvyck

Traipsing into Tricky Territory: Assessment of Student Personal Development, Involvement and Satisfaction Outcomes

Angela C. Suchanic, Coordinator, Institutional Studies, Trenton State College Moderator: Ellen A. Kanarek

Assessment of student personal development, involvement and satisfaction is gaining increased attention as the general assessment movement gains momentum. This paper describes the ways in which this territory can be approached by institutional research. Provided will be specific information on literature sources, organizational issues and assessment methodologies.

The Impact of Hispanic Family Involvement on College Persistence

Henry Ross, Director, Institutional Research, Kean College of New Jersey Jose Sanchez, Senior Research Associate, Institutional Research, Kean College of New Jersey Moderator Bayard Baylis

Hispanic students look to family support in both their decision to drop out or to stay in college and succeed. The ethic of famil- ism, a component of most Hispanic cultures, can thus be a tool for increasing retention rates for these students. Use of focus groups or other strategies will be discussed.

The Use of Structured Interviews in a Qualitative Study of Admissions Publications

Jane Price, Assistant Director, Institutional Research, Franklin & Marshall College Moderator Barbara Rudy

As the number of traditional college-aged students declines and the competition among colleges for students increases, an institution's Admissions recruitment literature becomes increasingly important. Institutional Research personnel are more frequently being called upon to evaluate the success of their institution's Admissions publications. The present study offers a framework for such an evaluation, using individual, in-.depth interviews with high school and college students. It shares qualitative and quan- titative data on students' preferences for different styles and strategies that are currently used in Admissions literature.

North East Association for Institutional Research, Albany, N e w York

NEAIR l990 CONFERENCE PROGRAM

/ MONDAY, October 22

10.30 am - lkJ5 am The Role of Institutional Research in Developing a Campus

Contributed Paper Affirmative Action Plan

I -

Van Rensselaer Michael F. Middaugh, Director, Institutional Research and Plan- ning, University of Delaware oder rat or ~ a m e s R. Swanson

The Office of Institutional Research and Planning at the Uni- versity of Delaware plays a central role in the development of the Campus Affirmative Action Plan. The process whereby the University's workforce analysis is developed, personnel utiliza- tion patterns are analyzed and compared with hiring availability data, and hiring goals are established will be fully described. As important as the data are the processes through which they are verified and internalized by constituencies across campus are critical. Strategies for involving the entire campus in developing accurate affirmative action information will be described.

10.3 am - 1290 pm Darwinism and the Higher Education Organization

Panel Larry W. Metzger, Director, Institutional Research, Ithaca Col-

Ballroom C lege Jennifer B. Presley, Executive Director, Policy Research and Planning, University of Massachusetts, Boston Robert F. Grose, Director, Institutional Research (Emeritus), Amherst College Richard C. Heck, Director, Budget, Institutional Planning and Research, Colgate University

Perspectives on the evolution of Institutional Research, the profession and its organizations (NEAIR), with retrospectives, current diagnosis, and forecasts for the 90's. Where are we going from here? Who will survive? I n what ' form? Recommended reading: Organizing Effective IR 0 ffices, New Directions in Institu- tional Research, No. 66, August 1990.

North East Association for Institutional Research. Albany, New York Page 5


II MONDAY, October 22

1120 am - 1230 pm Undergraduate Experiences Associated with the Growth and

Contributed Paper Satisfaction Reported By Graduating Seniors

Schuyler J. Fredericks Volkwein, Director, Institutional Research, State University of New York at Albany Debra Woods, Graduate Student, State University of New York at Albany Moderator: Audrey Adam

This investigation attempts to improve upon the measures of academic and social integration and the measures of student growth which were developed at Albany by Patrick Terenzini during the late 1970's. Analyzing the responses from a quadren- nial survey of graduating seniors, the presentation focuses on the relationships among student performance, student growth, and various undergraduate experiences, especially student effort and allocation of time.

11 1120 am - 1230 pm Freshman and Follow-up Surveys

11 Workshare Albert C. Lefebvre, Director, Institutional Studies, 11 Ten Brwck Clark University Indira Govindan, Research Analyst, Institutional Studies, Clark

II University

Preliminary analysis of how views of new freshmen change after two years at a private liberal arts college. Data about degree plans, careers, and social issues from two consecutive C.I.R.P. Freshman and Follow-Up Surveys will be presented. Suggestions for using and reporting other results from these surveys at simi- lar institutions will also be discussed.

I ' I 1


MONDAY, October 22

1120 am - 1200 pm Financing Undergraduate Education: Variations in Sources and

Contributed Paper Levels of Debt Among Student Segments

Anne Marie Delaney, Director, Enrollment Management Re- search Office, Boston College Moderator: Lou Fabian

The primary purpose of this paper is to document and discuss the implications of how a recent graduating class at a private New England university financed their undergraduate education. The paper will address the following questions: To what extent did students rely on loans, scholarships and grants, and family resources in acquiring their college degree? How much debt did they incur? What are the perceived effects of the level of indebtedness on graduates' future plans? How do major sources of financing and perceived effects of level of indebtedness vary among different student segments?

1120 am - 1200 pm Identifying the Career Planning Needs of Community College

Contributed Paper Students: Undecided vs Indecisive Students

Van Rensselaer Kathleen Keenan, Director, Institutional Research, Massasoit Community College Moderator: Darryl Bullock

This study, of community college students, collected data on present stages of career planning and intentions to use college services from 2,000 entering students. Two groups of students in need of services were identified: undecided, those who seek information to develop specific goals; and indecisive, those who admit to difficulty in decision making, and are less likely to use services.

1200 pm - 1.30 pm LUNCHIBUSINESS ME

North East Association for Institutional Research, Albany, New York


MONDAY, October 22

130 pm - 2 s pm

Contributed Paper

Schu yler

130 pm - 295 pm

Contributed Paper

Ten Broeck

130 pm - 3.W pm

Workshare

Beverwyck

k30 pm - 390 pm

Demonstration

Van Rensselaer

Why So Few Science Graduates? An Investigation of Enrollments in Undergraduate Science Programs Between Admission and Degree Completion.

Jennifer Wilton, Associate Director, Data Management, Policy Research and Planning, University of Massachusetts at Boston Moderator: Richard C. Heck

An investigation of science program enrollments at one institution from admission through completion, with an emphasis on uncovering the points at which students leave the sciences, and the causes of this exodus.

Institutional Responsibility to Students A Faculty Workload Model

James P. Honan, Assistant to the President for Research and Planning, Lesley College Carol Moore, Dean of Undergraduate School, Lesley College Moderator: Thomas M. Freeman

This paper will describe a faculty workload model which has re- cently been developed at Lesley College and will provide an overview of the process through which the model was developed.

Applications of SPSS Software in Institutional Research

Mary Ann Coughlin, Statisticianffrogrammer, Smith College

This workshare will present an overview of basic applications of SPSS software to a variety of functions performed in an Institu- tional Research office by presenting both specific examples of uses of SPSS and providing an overview of the broad range of applications met by SPSS within this setting. Participants are en- couraged to discuss and share their specific or potential applications of SPSS software to current projects or needs.

Evolution of a Comprehensive University Information System

Thomas A. Egan, Director, Management Information Systems, West Chester University Greg Nyce, MIS, West Chester University R. Criss Mattison, MIS, West Chester University Geraldine K. Bellam, MIS, West Chester lJniversity

At West Chester University an information system was developed to enable users of official University data to become self- sufficient in obtaining information. The system which provides menudriven access to approximately fifty reports in each of the previous fifty academic sessions, contains information that pre- viously had been accessible only via printed documents.


NEAlR '1990 CONFERENCE PROGRAM -

MONDAY, October 22

l3Oprn-3dK)prn Students and AIDS

Panel Jennifer Brown, Director, Institutional Research, Connecticut

Ballroom C State University Barbara Sosnowitz, Professor of Sociology/Social Work, Central Connecticut State University Susan Maskel, Department of Biology and Environmental Sci- ence, Western Connecticut State University Angela Vincenzi, Department of Nursing, Southern Connecticut State University

Concern about students and acquired immunodeficiency syn- drome (AIDS) has been growing at campuses all over the coun- try. This panel will include an overview of existing literature and reports of three ongoing campus research projects which use different methodologies to examine some key issues in AIDS education and prevention.

2-30 pm - 300 pm Public vs Private Education: The Perception of Value and the

Contributed Paper College-Choice Decision

Schuyler David Costello, Vice President, Information Systems and Re- search, Maguire Associates, Inc. Suzanne Szylik, Research Analyst, Maguire Associates, Inc. Linda Phelan, Research Analyst, Maguire Associates, Inc. Moderator Thomas E. Gusler

The perception of value as it relates to education is critical to understand in these days of budget cutting and program evaluations. For many students, this perception is best understood as they contemplate the decision to enroll in either a public or private institution. How "value" intertwines with students' percep tions of costs and quality is investigated in this paper. Moreover, the perception of value is understood as it relates to the likeli- hood of students applying and enrolling within a particular institution.

North East Association for Institutional Research, Albany, Ncw York Pagc 9


MONDAY, October 22

220 pm - 390 pm Contributed Paper

Ten Broeck

330 pm - 4:15 pm Contributed Paper

Schuyler

330 pm - 4J5 pm Contributed Paper

Ten Broeck

Projecting the Number of New Freshmen Enrollees A Logistic Regression Application

Bruce Szelest, Associate, Institutional Research, State University of New York at Albany Moderator: Marian Steinberg

This presentation reviews the development and application of a logit regression model to predict the number of accepted freshmen who will enroll. The logit regression technique provides in- sights into the influences of high success indicators and demo- graphic characteristics upon enrollment behavior.

COFFEE BREAK - Underwritten by WANG Laboratories

Forecasting Enrollment in a Period of Institutional Transition

Stephen W. Thorpe, Director, Institutional Research and Plan- ning, Wesley College Moderator: Marsha V. Krotseng

This paper describes an enrollment forecast model that was developed for a small, private, liberal arts college undergoing an institutional transition from its historical junior college mission to becoming a comprehensive baccalaureate institution. The model, which has projected enrollment within one percent of actual for the past two years, is guiding the college administration in budgeting and strategic planning for the 1990's.

Who are the Adult Learners in College Today and What Can We Do To Make Their Stay More Palatable?

Denise Hart, Director,' Adult Education, Fairleigh Dickinson University Moderator: Robert Karp

During the 1989-90 year Fairleigh Dickinson University's Univer- sity Advisory Committee on Adult Learners surveyed a random population of adult learners, 25 years of age and older, on the three New Jersey campuses. The intention was to provide a profile of the increasing adult learner cohort with information about their needs, the support services requested and utilized and directions for future planning.


MONDAY, October 22

330 pm - 4il5 pm Patterns and Predictors of Persistence in Undergraduate Majors

Contributed Paper Anne Marie Delaney, Director, Enrollment Management Re- search, Boston College Moderator. Stuart L. Rich

The primary objective of this paper is to present the methodology and results of a study designed to identify patterns and predictors of student persistence and net enrollment changes in undergraduate major fields of study. The paper will provide an overview of persistence rates for all entrance majors. Focusing on specific academic majors, the paper will present the results of research addressing the following questions: When do students change their entrance major? What alternative majors do students choose? How do persisters and non-persisters in specific major fields differ in terms of selected admissions criteria and undergraduate academic performance?

33 pm - 495 pm Accommodating Team Member Cognitive Styles

Contributed Paper Brenda L. Bailey, Coordinator, Institutional Research, Edinboro

Van Rensselaer University of Pennsylvania Moderator Jean Vinsonhaler

A new information-based society is emerging with an emphasis on teams, participation, and decentralization. As a result, institutional researchers need various people skills. This paper explores the use of Kolb's experiential learning theory to develop successful teams. A model of the cognitive styles of higher education administration is included.



MONDAY, October 22

A New Agenda for NEAIR

330 pm - 590 pm Marian Pagano, Researcher/ Analyst, Institutional Research,

Panel Tufts University Sara Crawley, Affirmative Action Consultant, Harvard Univer-

Ballroom C sity Kimberley Dolphin, Assistant Director, HEDSICPI, Tufts Uni- versity James Honan, Assistant to the President for Research and Planning, Lesley College Michael McGuire, Senior Planning Officer, Franklin & Marshall College Robert Yanckello, Assistant Director, Central Connecticut State University

A group of newer members discuss their views on issues that will face NEAIR as it moves into the 90's and defines itself as a profession. The Panel will discuss issues of diversity, sexism, racism, empowerment, and Institutional Research's relationship with other campus offices.

420 pm - 590 pm Anticipated Academic and Personal Concerns of College Students

Contributed Paper Prior to Transferring to a Four-year Institution: An Initial Report

Schuyler Paul F. Bauer, Professor, Philosophy, Cecil Community College Karen W. Bauer, Research Analyst, Institutional Research and Planning, University of Delaware Moderator: Jean V. Kipler

A survey was developed and administered to approximately 130 community college students who planned to transfer to a four- year institution. Students indicated their anticipated academic and personal concerns prior to transferring. Students will be re- surveyed next year to determine which concerns were actually experienced. Benefits to academic advising and recruiting will be discussed.


North East Association for Institutional Research, Albany, New York Page U

MONDAY, October 22

420 pm - 500 pm A Comparison of Exit and Retrospective Surveys

Contributed Paper Margaret E. Madden, Assistant to Vice President and Dean of the College, Franklin Pierce College David Weir, Associate Director, Admissions, Franklin Pierce

Moderator: Maree Glanville

Responses to two kinds of exit surveys, interviews at the time of withdrawal and telephone surveys about two years later with a

L

cohort of students at a small rural liberal arts college, are compared. Respondents emphasized different reasons for leaving in the two studies. Policy implications of these response tendencies will be discussed.

420 pm - 530 pm Undergraduate Experiences Associated with the Career Success and

Contributed Paper Satisfaction of Alumni

Beverwyck J. Fredericks Volkwein, Director, Institutional Research, State University of New York at Albany Fuqin Bian, Graduate Student, State University of New York at Albany Moderator: Richard L. Kline

Using a population of 2,000 Albany Alumni, this study examines the relationship between their career success and their prior undergraduate endeavors. The presentation will show the scales which have been developed to measure various career characteristics and college experiences.


MONDAY, October 22

420 pm - 530 pm Developing Measures of Academic and Administrative Productivity

Contributed Paper During a Time of Budget Recision -

Van Rensselaer Michael F. Middaugh, Director, Institutional Research and Plan- ning, University of Delaware Herbert M. Turner, Institutional Research Analyst, University of Delaware Moderator: John P. Jacobsen

This paper discusses concept and strategy for developing appropriate measures of productivity to support resource reallocation decisions during a period of budget recision. Drawing heavily from Massy's (1989) discussion of the need for baseline productivity measures, the paper describes how such measures were developed at a large research university, how they were presented to campus managers, and how they were used in budget decisions.

600 pm Ballroom A

MURDER MYSTERY BUFFET DINNER - Special E Murder by Design, an evening buffet punctuated by mayhem. $35.00 per person, special registration and ticket re- quired. See registration form.


NEAIR 1990 CONFERENCE PROGRAM 1 TUESDAY, October 23

245 am - 900 am CONTINENTAL BREAKFAS

Attendance at Breakfast Roundtables is on a first come first served basis, limited to 15 attendees

7:45 am - N o am Executive Information System: A Simple Start

Breakfast Roundtable Albert C. Lefebvre, Director, Institutional Studies, Clark Univer-

Ballroom E sity

At certain times during an academic year, higher education executives crave daily doses of certain data. This roundtable will describe a method of providing critical information to decision makers in a timely fashion.

245 am - 9 M am How to Manage the PC in the IR Office

Breakfast Roundtable Richard C. Heck, Director, Budget, Institutional Planning and

Ballroom E Research, Colgate University

What can we learn from one another about how to manage the PC in the IR office? How does one select software? How does the staff get trained? Who trouble-shoots? How does one get productivity boost we all seek? What are the traps and pit-falls to guard against? What has worked well for you? Come prepared to share your office set-up, your problems, solutions, and strategies for managing.

245 am - 9:OO am Perils of Accreditation Preparation

Breakfast Roundtable Marian N. Steinberg, Director, Planning and Institutional Re-

Ballroom E search, Eastern Connecticut State University

Colleagues who have gone through accreditation are invited to join with those currently preparing for or anticipating an accreditation visit. The moderator, whose institution will have been visited prior to the conference, will discuss the problems with dealing with the plethora of committees to assure that data is available, properly analyzed, understood and integrated. We welcome the opportunity to talk about the kinds of information that is useful, experiences with the accrediting team, and hints on how to survive accreditation while strengthening the institution's on-going decision support capabilities.

North East Association for Institutional Research, Albany, New York Page IS


TUESDAY, October 23

Attendance at Breakfast Roundtables is on a first come first served basis, limited to 15 attendees

745 am - 900 am The Institutional Research Role in Outcomes Assessment at a

Breakfast Roundtable Community College

Ballroom E Bonnie L. Strunk, Institutional Research and Grant Administra- tion Officer, Lehigh County Community College

Because externally mandated initiatives are making institutions more accountable for the quality of education provided, Institu- tional Research offices in the 1 W s will be busy giving colleges a clearer image of themselves and their performance. Assess- ment activities take a variety of forms, and rotatable discussion will focus on outcomes currently being assessed and methods being used on various campuses.

745 am - 9a0 am What's New for the ASQ?

Breakfast Roundtable Ellen Kanarek, Program Director, Applied Educational Re-

Ballroom E search, Inc.

Participants will hear a brief presentation on developments in the College Board's Admitted Student Questionnaire. They will then be asked to share their own experiences with the ASQ such as timing of its administration, response rates, presentation of data, and actions taken as a result of the study.

7:45 am - 9:OO am Issues in the Assessment of Prior Learning

Breakfast Roundtable Denise Hart, Director, Adult Education, Fairleigh Dickinson 1 Ballroom E University

With the increasing number of adult learners returning to the college classroom, the assessment of a variety of options to ob- tain college credit is at issue. How are institutions of higher education addressing this situation? What standards can be established? What guidelines presently exist at each of the institutions for prior learning assessment? Is there a standard practice na- tionally? And what obligations do we as educators have for future planning in this area? This is a participatory session.

745 am - W O am Conference Evaluation (Invited Interview)

Breakfast Roundtable Michael McGuire, Senior Planning Officer, Franklin & Marshall / Ballroom E College

7:45 am - !kO0 am Conference Evaluation (Invited Interview)

Breakfast Roundtable Susan Forti, Special Projects Manager, Boston University

Ballroom E



11 TUESDAY, October 23

11 9M)am - 9 4 0 am The Top of the Funnel: An Initial Analysis of an Inquiry Population

(1 Contributed Paper Marian Pagano, ResearcherIAnalyst, Institutional Research, Tufts University Dawn Geronimo Terkla, Director, Institutional Research, Tufts University Moderator: Ronald P. Maggiore

This paper will present the methodology and preliminary results of a study designed to determine what factors influence a students decision NOT to apply to a school after an initial inquiry has been made.

9:00 am - 9:40 am Student Intention and Retention in a Community College Setting

Contributed Paper Glynis Daniels, Research Analyst, Brookdale Community Col- /I Ten Broeck lege Moderator: Hugh J. McFadden, Jr.

Is there really a problem with community college retention? Or are low retention rates the result of a diverse student body with non-traditional goals? This study follows students with a variety of stated educational goals through two years of college enrollment and examines the assumption that all college students are in search of a degree.

9:00 am - 940 am Using Focus Groups to Strengthen Institutional Research and

Contributed Paper Planning

Beverwyck Robert C. Froh, Associate Director, Evaluation and Research, Syracuse University ~ k t e r Gray, ~ i rec to r , Evaluation and Research, Syracuse Univer- sity Ruth Fedderman, Intern, Evaluation and Research, Syracuse University Moderator: James L. Ritchie

This session will help institutional researchers reap the benefits of a more extensive use of the focus group method. This session will discuss the strengths of focus groups in explicating higher education issues.



TUESDAY, October 23

900 am - 940 am Creating a Sense of Need for an Institutional Research Office

Contributed Paper David Weir, Associate Director, Admissions, Franklin Pierce

Van Rensselaer College Margaret E. Madden, Assistant to Vice President and Dean of the College, Franklin Pierce College James Swanson, Program Manager, New Hampshire College and University Council Moderator: Kimberley Dolphin

Timely and innovative research studies can provide the spring- board for the establishment of an Institutional Research office. How spontaneous studies can be used to create a sense of need for formal institutional research will be discussed.

9:00 am - 1025 am Who Owns the Data?

Panel Robert F. Grose, Professor of Psychology, Amherst College

Ballroom C William Lauroesch, Associate Professor, University of Massachusetts, Amherst Sandra J. Price, Director, Institutional Research, Keene State College Lois E. Torrence, Director, Institutional Research, University of Connecticut Moderator: Michael C. Schiltz

Data in colleges are collected, shared, analyzed, ignored, used, made public, hidden, stored, and discarded. Yet the "ownership" and control of data and of information are often not clear. e.g. Who decides which data may be released? Who should? The Panel will explore such questions; audience contributions will be solicited.

945 am - 1@25 am Cognitive vs Noncognitive Predictors of Academic Success

Contributed Paper Marios H. Agrotes, Research Associate, Institutional Research,

Schuyler State University of New York at Albany Moderator: Angela C. Suchanic

This paper examines the issue of cognitive vs noncognitive predictors of academic success, with emphasis on Sedlacek's work and his set of noncognitive measures which he claims do a better job of predicting academic success for black students than traditional admissions measures. Using Albany student survey and tracking data we attempted to replicate his research, with interesting results.




TUESDAY, October 23

945 am - 1&25 am Merging Academic Departments The Impact on Organizational

Contributed Paper Effectiveness and Culture

Ten Broeck Min-Chin Chiang, Associate Professor of Public Administration, National Chung Hsing University, Taiwan Ronald B. Hoskins, Executive Assistant to the President for Planning and Research, Professor of Public Administration, State University of New York at Albany Moderator: Richard Rugen

This paper presents the results of a national study of the effects of academic department mergers on organizational effectiveness and culture. Based on a survey of faculty representing more than 70 university departments involved in mergers during the 1980's in nine states, the paper describes the environmental conditions and perceived causes that lead to mergers and the result of the two most common acculturation models (i.e, integration and s e p aration) observed in organizational mergers.

945 am - 10.25 am A Framework For Systematic Budget Analysis

Contributed Paper Linda A. Suskie, Assistant to the President for Planning,

Beverwyck Millersville University of Pennsylvania Moderator: Brother Paul Scheiter

In order to evaluate institutional budgets and identify inappro- priately high or low expenditures, it is posited that managers must have one or more frames of reference as bases for comparison. Four frames of reference are proposed: change, norm-referenced, criterion-referenced, and qualitative. Examples of analyses within each frame of reference are provided.

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NEAIR B90 CONFERENCE PROGRAM

' TUESDAY, October 23

9:45 am - 10.25 am Contributed Paper

Van Rensselaer

10.25 am - 10:40 am

10:40 am - 1120 am Contributed Paper

Schuyler

The Nature and Scope of Institutional Research: The Changing Face of the IR Profession

Michael F. Middaugh, Director, Institutional Research and Plan- ning, University of Delaware Moderator Larry Metzger

Drawing upon the literature in organization theory, an open system framework is established for looking at and understanding colleges and universities as dynamic enterprises interacting with both internal and external environments. The concept of natural selection is extended to suggest that only those institutions with effective adaptive strategies for coping with internal and external environmental pressures will be successful. Institutional research must also adapt to those pressures, and in so doing, will likely undergo significant changes in what constitutes the institutional research agenda, analytical strategies, and reporting techniques.

Recruitment in the 1990's An Empirical Investigation on the Impact of 'Message' on the Enrollment Decision Process

David J. Costello, Vice President, Information Systems and Re- search, Maguire Associates, Inc. Kathleen Dawley, Vice President of Strategic Communications, Maguire Associates, Inc. Moderator Michael D. McGuire

The messages that an institution sends to the educational marketplace have a varying impact on the student enrollment decision process. It has been assumed that by understanding the prospective students' transition from the inquiry to applicant stage an institution can better position itself in an increasingly competitive market. Results from a telephone survey of 483 inquiry students suggest that the concept of cognitive dissonance plays a critical role in how students come to view specific as- pects of an institution.



TUESDAY, October 23

10:40 am - 1120 am A Microcomputer-Based Reference Catalog Locating Information in

Workshare the Institutional Research Office

Ten Broeck Richard W. Prull, Acting Director, Institutional Research and Planning, Rhode Island College

Over time Institutional Research offices can accumulate a great amount of information, sometimes making it difficult to locate material o n a particular topic. T o help organize and locate information a microcomputer-based reference catalog using dBase was developed. This workshare will describe this system, give examples of its use, and provide a n opportunity for discussion about what others might be doing in this area.

10:40 am - 1120 am Effect of Athletic Participation on Undergraduate Education

Contributed Paper Anne Marie Delaney, Director, Enrollment Management Re-

Beverwyck search Office, Boston College Moderator Geraldine K. Bellam

The primary objective of this paper is to discuss the results of research examining the effect of participation in varsity athlet- ics on student retention and academic performance. T h e paper presents a comparative retention and academic performance profile of Non-Athletes, Athletes in Revenue Sports, and Ath- letes in Non-Revenue Sports at a private New England university. T h e effects of athletic participation on retention and academic performance are examined independently and controlling fo r selected admissions characteristics. T h e significance of these effects is discussed within the context of the role of sports in American Higher Education.

10:40 am - 1k20 am Advantages of Inter-Institutional Cooperation

Contributed Paper Carol L. Wurster, Associate for Institutional Research, State

Van Rensselaer University of New York at Old Westbury Marjorie K. Raab, Associate Dean of Instruction, Nassau Com- munity College Moderator: Karen L. Futoma

Cooperation and data-sharing between Zyear and Cyear institutions have not been the norm. Our on-going project provides in- valuable information for both. From the Cyear perspective, pre- viously unavailable data o n transfers provide information for recruitment, articulation, program planning and enrollment management. From the Zyear perspective information allows for pre- and post-transfer status of former students.



TUESDAY, October 23

1&40 am - 11:20 am Using SPSSx for Dab Management

Demonstration Dale Trusheim, Associate Director, Institutional Research and

Ballroom C Planning, University of Delaware

This demonstration involves utilizing SPSSx for data management and reporting purposes. It assumes basic understanding and familiarity with SPSSx (Version 3.0) The demonstration covers file management (e.g. system files match, and add files), as well as procedures for organizing and reporting data (e.g, autorecode, aggregate, report, and tables)

1125 am - 1295 prn Cultivating Young Alumni's Loyalty to their Alma Mater: The

Contributed Paper Success of the Cornell Tradition Program

Schuyler Yuko Mulugetta, Research Associate, Financial Aid Office, Cor- nell University Susan H. ~ u r p h ~ , Dean, Admissions and Financial Aid, Cornell University Donald Saleh, Director, Financial Aid and Student Employment, Cornell University Ann Brewster, Research Assistant, Cornell Tradition Program, Cornell University Moderator. Dale Trusheim

Using multiple regression, the study has found that the Cornell Tradition Fellowship Program is successful in cultivating more active donors through the implementation of the reduction of undergraduate loans.

11-25 am - 1295 pm Assessing an Alumni Reunion Weekend Program

Contributed Paper Rose Bacmanski, Assistant Director, Alumni and Parent Rela-

Ten Broeck tions, State University of New York at Binghamton Mark A. Eckstein, Director, Assessment and Institutional Re- search, Genesee Community College Moderator: Thomas Egan

Alumni reunions are the cornerstone of alumni programs. How- ever, not all universities achieve the level of participation de- sired. The interests and concerns of alumni were assessed via a questionnaire, and the results are being used to alter the Re- union Weekend program in hopes of increasing participation.



TUESDAY, October 23

11-25 am - 1235 pm Expectation vs Achievement: Are Students Getting What They Want

Contributed Paper from College?

Beverwyck Alan J. Sturtz, Director, Institutional Research, Planning and Development, South Central Community College Moderator: R. Criss Mattison

Every year a survey is administered to all new students. This study examines, over a period of five years, what percentage of new students indicate their intention to receive a degree from South Central, how many who say they intend to receive a higher degree actually transfer, what are the most often listed goals new students want to achieve, and have these changed over the course of the study.

1125 am - 1235 pm Evaluating Institutional Efforts to Compensate Faculty

Contributed Paper Scott Bodfish, Director, Institutional Research and Planning Sup-

Van Rensselaer port, Wilkes University Moderator: Richard W. Prull

This paper presents a model to account for the correlation between average faculty salaries, and tuition levels, using multiple regression analysis of institutional data on private colleges and universities. Different regression analyses are discussed, and their applications to different research issues will be noted.

11:25 am - 1235 pm Efficient Use of PC's for Statistical Analysis

Demonstration Hans Ladanyi, Director, Institutional and Small Business Re-

Ballroom C search, University of Maine at Presque Isle

This is a demonstration of the efficient use of several PC software packages for statistical programming and reporting. Statis- tical packages, spreadsheets, and word processors will be used in- teractively. Emphasis will be on gaining efficiency through use of appropriate programming sequences and macros and through transferring programs and macros across packages.

1215 pm - 4m pm Steering Committee Meeting

Ballroom E

130 pm - 330 pm Ballroom D

State University of New York Five-year Enrollment Planning Committee Meeting


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GRAPHIC AND PROGRAM DESIGN BY AUDREY ADAM

RESEARCHERIANALYST TUFTS UNIVERSITY

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