north dakota bankers association - social engagement strategy
DESCRIPTION
Old industry plus conservative midwest values do not usually equal an environment where new technology can thrive. However, I presented to a group of banking marketers from all over the state of North Dakota who were ready and willing to get going on their social media strategy.TRANSCRIPT
Socially Accepted Realizing your customer engagement
experiences in real time.
@MaxKringen
What is ‘Social Media’? • It’s where we: – Create – Store – Organize – Publish – Syndicate – Critique – Share – Text, Photo, Video Content
What is ‘Social Media’? Traditional Social
You are your bank’s champion of social media and you are brand advocates who
humanize their brand and build relationships while telling your
organization’s story in an authentic way.
So let’s throw out some Facebook posts
and a tweet right?
Nein.
It’s time to be strategic about
content.
Planning Collaborating
Executing
Planning
Goals and objectives: • Why are you using social media for your organization?
– Build Community – Reach New People – Drive Traffic – Listening – Engaging in Real Time Discussion
• What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)
Identify groups of people who currently follow you on social media and groups you
want to follow your organization.
• What are your objectives for each segment?
• What are the ways you will get them to follow you?
Integration • How are you going to integrate social into
your everyday life? • What do you already create that can now
become social content? • What ways do you integrate social media
with other forms of communication?
CHANNEL SELECTION
Platforms to connect
Platforms to connect
Connect with Potential Clients Current Clients
Colleagues
Platforms to connect
Listen to conversations. Tweet it up.
Twitter 1-2-3 • Ready to bump up your Twitter strategy?
• 1 Unique Tweet • 2 Call Outs • 3 Retweets
Platforms to connect
This is where your demographics are
already living, playing and interacting.
Platforms to connect
Free SEO
COLLABORATE
Who’s going to TWEET?
Identify the leader of your social media team.
Who is a part of the social media team?
We have folks all over the region! How we
collaboratin’?
Beautiful, strategic, well planned, full of lines
CONTENT CALENDAR
EXECUTE
NEAT FACTS! BUT what
messaging works in social?
Make it PERSONAL
Make it
Visual To establish a strong social media presence, you need to be bold, take risks, and think crea7vely. Don’t swim in the same sea of uniform and uninspired bank Facebook profiles. Instead, experiment with your page to see what resonates with people. For example, you could hold contests, have giveaways, or talk about your community work. Whatever you do, don’t be afraid to experiment and tweak your approach.
Take a Risk. To establish a strong social media presence, you need to be bold, take risks, and think crea7vely. Don’t swim in the same sea of uniform and uninspired bank Facebook profiles. Instead, experiment with your page to see what resonates with people. For example, you could hold contests, have giveaways, or talk about your community work. Whatever you do, don’t be afraid to experiment and tweak your approach.
h"ps://www.facebook.com/hashtag/fedupface
Be FUNNY
Grandma Dolly Rule
Stay CURRENT
Ask Questions
BeResponsive
Be Consistent!
Measure Twice Report Once
(every month)
Hootsuite WooBox
Google Analytics
You miss 100% of the shots you don’t take.
THANK YOU!
