north america / winners & finalists...2 2018 effie awards / north america / winners winners the...
TRANSCRIPT
® Effie is a registered trademark / service mark of Effie Worldwide, Inc.Effie Worldwide is a 501(c)(3) nonprofit educational organization.
Awarding Ideas That Work
NORTH AMERICA / WINNERS & FINALISTS
2018
2 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
Award levels – gold, silver and bronze – will be announced and presented at the 2018 North American Effie Awards Gala on Thursday, May 31, in New York City.
Congratulations to this year’s winners.
* Indicates lead agency
AUTOMOTIVE - VEHICLES BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL
Subaru of America Hangar 1 Fog Point Modelo LIFEWTR
Share The Love Subaru of America
Hangar 1 Fog Point Proximo Spirits
Fighting Spirit Stories Constellation Brands
LIFEWTR - More Inspired PepsiCo
Carmichael Lynch* ACHE*ExposureCulture CollideThe Media GrindStranger & Stranger
Ogilvy*Horizon Media
R/GA Chicago*GolinMotiveOMD
BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360) BRAND EXPERIENCE: LIVE
Off The Street Club Boost Mobile Budweiser
Kids are Tougher than the Streets Off The Street Club
Boost Your Voice Boost Mobile
Budweiser Goal-Synced Arena Labatt Breweries of Canada
Energy BBDO* 180LA* Universal McCann*AnomalyVeritas CommunicationsMosaicBuzz Products
BRAND EXPERIENCE: LIVE BRAND EXPERIENCE: VIRTUAL/360 BRANDED CONTENT
Nike U.S. Army HP Off The Street Club
Breaking2
Nike Inc.
White Hats Wanted U.S. Army
HP The Wolf HP
Kids are Tougher than the Streets
Off The Street Club
Wieden+Kennedy*Dirty RobberUncle Toad’s Media GroupMindshare
McCann New York*Universal McCann
Giant Spoon*Park PicturesExileA52Eleven Sound
Energy BBDO*
3 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
CARPE DIEM - PRODUCTS
Archer+Wolf, LLC MoonPie State Street Global Advisors
The Biggest Sports Endorsement Deal of All Time
Archer+Wolf, LLC
Carpe Eclipse
Chattanooga Bakery
The Power of SHE
State Street Global Advisors
FCB Chicago*Lord + ThomasCurrentFND Films
Tombras* McCann New York*
BRANDED UTILITY BUSINESS-TO-BUSINESS
Nicoderm CQ Chase Ink HP IBM
MyQuit Support Program
GSK
The Ripple Effect
JPMorgan Chase & Co.
HP The Wolf
HP
Watson Gets to Work
IBM
Wunderman Health*PHDWeber Shandwick
Droga5*ZenithOptimediaVaynerMedia
Giant Spoon*Park PicturesExileA52Eleven Sound
Ogilvy*
CORPORATE REPUTATION DAVID VS. GOLIATH
Procter & Gamble “My Black is Beautiful” State Street Global Advisors Farmers Insurance
It’s time to talk about The Talk
Procter & Gamble
The Power of SHE State Street Global Advisors
We Know From Experience Campaign Farmers Insurance
BBDO New York*Hearts & ScienceEgamiBarefoot Proximity
McCann New York* RPA*ZenithOptimediaKelton
CARPE DIEM - SERVICES CORPORATE REPUTATION
Off The Street Club Avon GE
Kids are Tougher than the Streets
Off The Street Club
Boss Life
New Avon, LLC
Balance The Equation
GE
Energy BBDO* Terri & Sandy* BBDO New York*VaynerMedia
4 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
ENGAGED COMMUNITY ENTERTAINMENT & SPORTS
U.S. Army Bleacher Report Halo Wars 2 Hulu
White Hats Wanted
U.S. Army
Up Your Game
Bleacher Report
War of Wits
Microsoft
Her Story is Our Story: The Laws of Gilead
Hulu
McCann New York*Universal McCann
Johannes Leonardo* 215 McCann*Carat
Universal McCann LA*ArsenalCreativeCivic Entertainment GroupSocial CodeSuite Spot
FASHION FINANCE
adidas Originals Charles Schwab Principal Financial Group
State Street Global Advisors
Future
adidas
Ask Questions, Be Engaged, Own Your Tomorrow
Charles Schwab
We Can Help You Plan For That
Principal Financial Group
The Power of SHE
State Street Global Advisors
Johannes Leonardo* Mekanism*Sister
TBWA\Chiat\Day Los Angeles*Prometheus
McCann New York*
FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT
Chase Ink Equality NC Off The Street Club
The Ripple Effect
JPMorgan Chase & Co.
Stop HB2
Equality NC
Kids are Tougher than the Streets
Off The Street Club
Droga5*ZenithOptimediaVaynerMedia
McKinney* Energy BBDO*
GOVERNMENT, INSTITUTIONAL & RECRUITMENT HOME FURNISHINGS & APPLIANCES
Sandy Hook Promise U.S. Air Force U.S. Army Samsung Home Appliances
Evan
Sandy Hook Promise
U.S. Air Force
U.S. Air Force
White Hats Wanted
U.S. Army
Right at Home
Samsung Electronics America, Inc.
BBDO New York*Dini von Mueffling Communications
GSD&M*Media Monks
McCann New York*Universal McCann
McKinney*StarcomR/GA
5 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
HOUSEHOLD SUPPLIES & SERVICES
Brawny® Mr. Clean Tide
Strong Brands Take Stands
Georgia-Pacific
Cleaner of Your Dreams
Procter & Gamble
Bradshaw Stain
Procter & Gamble
Cutwater* Leo Burnett Toronto*Citizen Relations
Saatchi & Saatchi*Marina Maher Communications LLCTaylor Strategy Hearts & ScienceMKTG
INSURANCE LEISURE & RECREATION MEDIA & ENTERTAINMENT COMPANIES
Farmers Insurance Ancestry The New York Times
We Know From Experience Campaign
Farmers Insurance
Declaration Descendants
Ancestry
The Truth is Hard to Find
The New York Times
RPA*ZenithOptimediaKelton
Droga5*OMDWeber Shandwick
Droga5*
MULTICULTURAL & LIFESTYLE SEGMENTS
Barba Men’s Grooming Boutique Pantene Procter & Gamble
“My Black is Beautiful”
Strands for Trans
Barba Men’s Grooming Boutique
All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women
Procter & Gamble
It’s time to talk about The Talk
Procter & Gamble
Terri & Sandy* Grey New York*TownhouseDevriesHearts & Science
BBDO New York*Hearts & Science EgamiBarefoot Proximity
PACKAGED FOOD PERSONAL CARE PET CARE
Dinty Moore® Stew Oscar Mayer U by Kotex Pedigree
Lumberjacks Eat Moore
Hormel Foods Corporation
Oscar Mayer - “For the Love of Hot Dogs”
Oscar Mayer
It’s Me It’s Not My Period
Kimberly-Clark
Feed The Good
Mars, Inc.
BBDO Minneapolis*PHD
mcgarrybowen*StarcomOlson Engage
Ogilvy*Mindshare*Veritas CommunicationsBarrows
BBDO New York*StarcomMediaComWeber Shandwick
6 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
RETAIL SEASONAL MARKETING SMALL BUDGETS - PRODUCTS
CarMax Febreze Procter & Gamble “My Black is Beautiful”
State Street Global Advisors
CarMax 101
CarMax
Halftime Bathroom Break
Procter & Gamble
It’s time to talk about The Talk
Procter & Gamble
The Power of SHE
State Street Global Advisors
McKinney*WassermanHorizon Media
Grey New York*POSSIBLECitizen RelationsThe Integer Group
BBDO New York*Hearts & ScienceEgamiBarefoot Proximity
McCann New York*
RENAISSANCE RESTAURANTS
Nutro The New York Times Taco Bell
Feed Clean Gives Life To Dying Brand
Mars, Inc.
The Truth is Hard to Find
The New York Times
Ruffling the Feathers of the Chicken Establishment
Taco Bell
BBDO San Francisco*Weber ShandwickStarcomMediaComCatapult Marketing
Droga5* Deutsch LA*DigitasLBiSpark FoundryEdelmanOctagon
SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES
The New York Times Barba Men’s Grooming Boutique
Highmark Blue Cross Blue Shield Delaware Off The Street Club
The Truth is Hard to Find
The New York Times
Strands for Trans
Barba Men’s Grooming Boutique
Blue Hen
Highmark Health
Kids are Tougher than the Streets
Off The Street Club
Droga5* Terri & Sandy*
Partners + Napier*dPostPushMP
Energy BBDO*
SNACKS & DESSERTS SOFTWARE & APPS
DOVE Chocolate MoonPie IBM
DOVE: Igniting A New Vision In An Old Category
Mars, Inc.
MoonPie Social Media
Chattanooga Bakery
Watson Gets to Work
IBM
BBDO New York*The Integer GroupWeber ShandwickMediaComStarcom
Tombras* Ogilvy*
7 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS
IBM MailChimp Arby’s
Watson Tops the Charts
IBM
Did You Mean MailChimp?
MailChimp
Arby’s: We Have the Meats
Arby’s Restaurant Group, Inc.
Ogilvy* Droga5*PHD
Edelman*Fallon*MoxieInitiative
SUSTAINED SUCCESS - PRODUCTS
Budweiser DICK’S Sporting Goods Extra Gum
The Budweiser Red Light – The First Goal Synced Red Light
Labatt Breweries of Canada
How building a strong brand saved a big box retailer
DICK’S Sporting Goods
A Novel Approach to Growth
Mars, Inc.
Anomaly*MosaicUniversal McCannVeritas Communications
Anomaly* Energy BBDO*MediaComStarcomOlson Engage
SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES
Nissan Canada Inc. Prudential truth US Centers for Disease Control and Prevention
Conquer All Conditions
Nissan Canada Inc.
Bring Your Challenges
Prudential
Be The Generation That Ends Smoking and #FinishIT
truth initiative
Tips From Former Smokers
US Centers for Disease Control and Prevention/ Office on Smoking and Health
Juniper Park\TBWA* Droga5* 72andSunny* Arnold Worldwide*PlowshareGolin
TRANSPORTATION YOUTH MARKETING
JetBlue Airways Virgin Atlantic Airlines U by Kotex
Little Tickets
JetBlue Airways
The Bright Side Of Brexit
Virgin Atlantic Airlines
It’s Me It’s Not My Period
Kimberly-Clark
MullenLowe U.S.* Figliulo and Partners* SwellShark*Hungry Inc.RSA Films
Ogilvy*Mindshare*Veritas CommunicationsBarrows
8 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: ADVOCACY
Canadian Down Syndrome Society
Ontario Ministry of Health & Long Term Care truth
Down Syndrome Answers Canadian Down Syndrome Society
Be a Failure
Ontario Ministry of Health & Long Term Care
Stop Profiling
truth initiative
FCB Canada*
BBDO Toronto*Hidden Trail MediaRooster PostCylinder Sound
72andSunny*
DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE HEALTHCARE - OTC
Ulta Beauty Bayer Aspirin Dr. Scholl’s
Time Is A Beautiful Thing
Ulta Beauty
Bayer Aspirin - Making Heroes of Us All
Bayer Healthcare
Dr. Scholl’s: A Brand on the Move
Bayer Healthcare
MullenLowe Winston-Salem* Energy BBDO*MediaComiCrossing
Energy BBDO*MediaComiCrossingMatch MG
HEALTHCARE - OTC HEALTHCARE SERVICES
Robitussin Allegheny Health Network Highmark Blue Cross Blue Shield Delaware
It’s Never Just a Cough Pfizer Consumer Healthcare
#LivingProof Highmark Health
Blue Hen
Highmark Health
Grey New York*Tribal WorldwideCoyne PR
Doner Advertising*AssemblyResults Digital
Partners + Napier*dPostPushMP
9 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA
Aveeno Theraflu Canadian Down Syndrome Society
Aveeno’s Data Driven Masterbrand
Johnson & Johnson
Creating Media Faster than the Flu
GSK
Down Syndrome Answers
Canadian Down Syndrome Society
J3*Roberts + LangerCadreon
PHD*The Weather CompanyWunderman Health
FCB Canada*
MEDIA EFFIES
The Media Effies Are Proudly Sponsored By:
MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL
State Street Global Advisors U.S. Army State Street Global Advisors
The Power of SHE
State Street Global Advisors
White Hats Wanted
U.S. Army
The Power of SHE
State Street Global Advisors
McCann New York* McCann New York*Universal McCann
McCann New York*
10 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
POSITIVE CHANGE EFFIES
POSITIVE CHANGE: ENVIRONMENTAL - NON-PROFIT POSITIVE CHANGE: SOCIAL GOOD - BRANDS
Lonely Whale Foundation Boost Mobile State Street
Global Advisors Whirlpool
Stop Sucking Lonely Whale Foundation
Boost Your Voice Boost Mobile
The Power of SHE State Street Global Advisors
Care Counts
Whirlpool
Possible - SEATTLE* 180LA* McCann New York* DigitasLBi Chicago*Ketchum
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Big Brothers Big Sisters of Tampa Bay Off The Street Club Sandy Hook Promise
The Florida Man Project
Big Brothers Big Sisters of Tampa Bay
Kids are Tougher than the Streets
Off The Street Club
Evan
Sandy Hook Promise
22squared*MarmosetSlice
Energy BBDO* BBDO New York*Dini von Mueffling Communications
In collaboration with the World Economic Forum
11 2018 EFFIE AWARDS / NORTH AMERICA / WINNERS
GLOBAL EFFIES
FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) MEDIA IDEA (MULTI-MARKET)
Lysol True Match OMO
Protect Like A Mother
Reckitt Benckiser
All worth it
L’Oreal Paris
Not another Tide Ad. But, the Dullest one in History showing the Least Active Kids in History.
Unilever MENA
McCann New York* McCann London*McCann ParisMcCann Melbourne
FP7/DXB (A part of McCann Worldgroup)* PHD UAEMagna MENA DubaiMint MENA
OTHER PRODUCTS & SERVICES (MULTI-MARKET) RETAIL (MULTI-REGION)
Apple adidas Originals
The Rock X Siri
Apple Inc.
Original is Never Finished
adidas
TBWA\Media Arts Lab*OMD
Johannes Leonardo*
The Global Effies Are Proudly Sponsored By:
12 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
FINALISTSEffie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.
Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in May.
Congratulations to the 2018 finalists.
* Indicates lead agency
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL
Corona Extra SweetWater Brewing Company Diet Dr Pepper
Corona Gets Its Lime
Constellation Brands
Where There’s Water, There’s SweetWater
SweetWater Brewing Company
Lil’ Man, Big Rewards
Dr Pepper Snapple Group
Cramer-Krasselt*Horizon Media
22squared* Deutsch LA*
AGRICULTURAL, INDUSTRIAL & BUILDING AUTOMOTIVE - VEHICLES
Paper & Packaging Board Dodge Subaru of America
How Life Unfolds
Paper & Packaging Board
Domestic. Not Domesticated
FCA US LLC
Subaru Impreza Launch
Subaru of America
Cramer-Krasselt* GSD&M*Studio TENUniversal McCann DetroitSocietySapient Razorfish
Carmichael Lynch*
BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360)
American Greetings McDonald’s United States Postal Service
A Device Like No Other
American Greetings
Szechuan Sauce Returns
McDonald’s
Irresistible Mail
United States Postal Service
MullenLowe U.S.*MullenLowe Mediahub
We Are Unlimited*Golin*
MRM // McCann*
13 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
BRAND EXPERIENCE: LIVE BRAND EXPERIENCE: VIRTUAL/360 BRANDED CONTENT
IBM IBM Apple McDonald’s
Demo on the Dance Floor
IBM
From Hidden Figures to STEM Stars
IBM
@apple
Apple Inc.
Szechuan Sauce Returns McDonald’s
Ogilvy* Ogilvy* TBWA\Media Arts Lab*OMD
We Are Unlimited*Golin*
BUSINESS - TO - BUSINESS CARPE DIEM - PRODUCTS
IBM United States Postal Service McDonald’s Starburst
Not the Cloud you Know IBM
USPS Political Mail United States Postal Service
Szechuan Sauce Returns
McDonald’s
All Pink Starburst Mars, Inc.
Ogilvy* MRM // McCann*Universal McCannWeber Shandwick
We Are Unlimited*Golin*
Olson Engage*FanscapeMediaCom
BRANDED CONTENT BRANDED UTILITY
My Little Pony Pearle Vision Charmin United States Postal Service
Through The Eyes of a Friend
Hasbro
Putting The Care Back in Eye Care
Luxottica
Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service
Procter & Gamble
The Most Wonderful Ornament United States Postal Service
Grey New York* Townhouse
Energy BBDO*OMD*
Jack Morton Worldwide*Publicis North AmericaMSLGROUPGenuine Interactive
McCann New York*MRM // McCannWeber Shandwick
CARPE DIEM - SERVICES CORPORATE REPUTATION
IBM 84 Lumber McDonald’s United States Postal Service
IBM Invents the World’s First Thinking Sculpture
IBM
84 Lumber “The Journey”
84 Lumber Company
Committed To Being America’s Best First Job
McDonald’s
Zero Friction United States Postal Service
Ogilvy* BRUNNER*FIXER PartnersSanctuaryFinal CutFuture Perfect
We Are Unlimited*OMDAlma DDBFleishmanHillard
MRM // McCann*
14 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
CULTURE & THE ARTS DAVID VS. GOLIATH ELECTRONICS
The Recording Academy/GRAMMYs Noosa JBL
Believe in Music
The Recording Academy
noosa tastes like: how noosa grew against the yogurt goliaths
noosa yoghurt
Waterproof Portables
Harman International
TBWA\Chiat\Day Los Angeles*
VaynerMedia*The Media Kitchen*M BoothFront & Center
Doner Advertising*InitiativeTeam EpiphanyMatter Communications
ENGAGED COMMUNITY ENTERTAINMENT & SPORTS
Equality NCIllinois Council Against Handgun Violence
McDonald’s National Geographic
Stop HB2
Equality NC
Teddy Gun
Illinois Council Against Handgun Violence
Szechuan Sauce Returns
McDonald’s
“Genius” Launch Idea
National Geographic Partners
McKinney* FCB Chicago*Lord + ThomasCurrentHero Solutions
We Are Unlimited*Golin*
McCann New York*
FASHION FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT
New Balance Samsung Pay Ad Council GE
Everyday Performance
New Balance
Pay Like a Regular
Samsung Electronics America, Inc.
No One Gets a Diploma Alone
Ad Council Dollar General Literacy Foundation
Balance The Equation GE
VML* PGR Media HYFN
R/GA*Starcom*
McKinney*
BBDO New York*VaynerMedia
HOME FURNISHINGS & APPLIANCES
HOUSEHOLD SUPPLIES & SERVICES INFLUENCERS
IKEA Mrs. Meyer’s Clean Day JetBlue Airways State Street
Global Advisors
Brand Platform
IKEA
Just Keep Making
SC Johnson
Little Tickets
JetBlue Airways
The Power of SHE State Street Global Advisors
Ogilvy* MEC Global Brownstein Group Ketchum APCO Worldwide
Ogilvy*PHD
MullenLowe U.S.* McCann New York*
15 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
INSURANCE MULTICULTURAL & LIFESTYLE SEGMENTS
American Family Insurance AARP DishLATINO Johnnie Walker
American Family Insurance
American Family Insurance
2016 Hispanic Brand Awareness Campaign
AARP
Sigue Haciéndola
DishLATINO
INSPIRING AMERICA TO KEEP WALKING Diageo North America
BBDO New York* Elite Media Mindshare Organic, Inc. RAPP
d exposito & Partners*MediaCom
MARCA*Havas Worldwide ChicagoHispanic Group
Anomaly*Hunter PRStarpower LLCCaratVaynerMedia
MULTICULTURAL & LIFESTYLE SEGMENTS NEW PRODUCT OR SERVICE INTRODUCTION
Modelo XFINITY Atlanta United FC
Fighting Spirit Stories
Constellation Brands
Beautifully Bilingual
Comcast/XFINITY
Unite & Conquer
Atlanta United FC
Ogilvy*Horizon Media
Gallegos United* Chemistry Agency*
OFFICE & DELIVERY PERSONAL CARE
HP United States Postal Service Old Spice
HP The Wolf
HP
USPS Delivers
United States Postal Service
Wild Campaign
Procter & Gamble
Giant Spoon*Park PicturesExileA52Eleven Sound
MRM // McCann* Wieden+Kennedy*Citizen Relations
PET CARE RENAISSANCE
Cesar Nutro Chevrolet SKYY Vodka
Woman’s Best Friend Too
Mars, Inc.
Feed Clean Gives Life To Dying Brand
Mars, Inc.
Real People, Not Actors
Chevrolet
Claim Your Cali
Campari
BBDO San Francisco* Weber Shandwick MediaCom Starcom
BBDO San Francisco*Weber ShandwickStarcomMediaComCatapult Marketing
Commonwealth//McCann*CaratWeber Shandwick DetroitMAKESupply and Demand
BBDO Toronto*Untitled FilmsSaints EditorialThe Vanity
16 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
RESTAURANTS RETAIL
McDonald’s McDonald’s Shoe Carnival
Szechuan Sauce Returns
McDonald’s
The Frork for Signature Crafted Recipes
McDonald’s
New Spin on Back to School
Shoe Carnival
We Are Unlimited*Golin*
Golin* 22squared*HumbleKing StudioPlush NYC
SEASONAL MARKETING SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES
Ancestry IKEA IBM Highmark Blue Cross Blue Shield
Declaration Descendants Ancestry
IKEA Back to College IKEA
Power Systems
IBM
Ask the Doctor
Highmark Health
Droga5* OMD Weber Shandwick
Ogilvy*Brownstein GroupMEC GlobalKetchum
Ogilvy* Partners + Napier*Raucous ContentdPostPushMPCKP Productions
SNACKS & DESSERTS SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS
Extra Gum IBM Uncle Ben’s
Defying the Category
Mars, Inc.
Not the Cloud you Know
IBM
Inspiring a new generation of families to cook together
Mars, Inc.
Energy BBDO*MediaComStarcom
Ogilvy* BBDO San Francisco*MediaComStarcomCatapult MarketingOPR
SUSTAINED SUCCESS - SERVICES TRAVEL & TOURISM YOUTH MARKETING
Voya Financial Aruba Norwegian Cruise Line IBM
Orange Money
Voya Financial
Aruba Goes Local
Aruba Tourism Authority
Breaking Free from the Cruise Category
Norwegian Cruise Line
Watson Tops the Charts IBM
BBDO Atlanta* OMD
Concept Farm*USIMAnsiraZimmerman
BBDO Atlanta*OMD*
Ogilvy*
17 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
HEALTH EFFIES
DISEASE AWARENESS & EDUCATION: ADVOCACY HEALTHCARE - OTC
Ad Council Upstream USA Excedrin
The Real-time Prediabetes Test Ad Council
Be Your Own Baby
Upstream USA
The Debate Headache
GSK Consumer Healthcare
Ogilvy* MullenLowe Winston-Salem*
Weber Shandwick*PHD Media
HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - DEVICES
OTEZLA Dexcom Invisalign
SHOWING
Celgene
10 Hours
Dexcom
Invisalign -- Made to Move
Align Technology, Inc.
Evoke Health New York*MindshareButler/TillUnderscore
Marcus Thomas, LLC*Allison and PartnersMirum
Colle McVoy*MEC Global
HEALTHCARE - RX - PROFESSIONAL HEALTHCARE SERVICES
OINV Kimberly-Clark Professional* Pearle Vision
OINeVer knew
Daiichi Sankyo, Inc.
Make a Healing Home
Kimberly-Clark Professional*
Putting the Care Back in Eye Care
Luxottica
McCann Torre Lazur* Geometry Global*PureRed
Energy BBDO*OMD*
18 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL
Canadian Down Syndrome Society United States Postal Service Canadian Down Syndrome
Society
Down Syndrome Answers Canadian Down Syndrome Society
The Most Wonderful Ornament
United States Postal Service
Down Syndrome Answers Canadian Down Syndrome Society
FCB Canada* McCann New York*MRM // McCannWeber Shandwick
FCB Canada*
MEDIA EFFIES
MEDIA INNOVATION - EXISTING CHANNEL
SNICKERS Tide U.S. Army
A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial
Mars, Inc.
Bradshaw Stain
Procter & Gamble
White Hats Wanted
U.S. Army
BBDO New York*The Marketing ArmMediaComStarcomWeber Shandwick
Saatchi & Saatchi*Marina Maher Communications LLCTaylor StrategyHearts & ScienceMKTG
McCann New York*Universal McCann
The Media Effies Are Proudly Sponsored By:
MEDIA INNOVATION - EXISTING CHANNEL MEDIA PARTNERSHIP ACTIVATION
United States Postal Service IBM
Irresistible Mail
United States Postal Service
From Hidden Figures to STEM Stars
IBM
MRM // McCann* Ogilvy*
19 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS
Colgate Hangar 1 Fog Point Bayer Aspirin Cigna
Colgate Save Water 2017
Colgate-Palmolive
Hangar 1 Fog Point
Proximo Spirits
Bayer Aspirin – Making Heroes of Us All
Bayer Healthcare
TV Doctors of America
Cigna
Red Fuse Communications* Cohn & Wolfe
ACHE*ExposureCulture CollideThe Media GrindStranger & Stranger
Energy BBDO*MediaComICrossing
McCann New York*MRM // McCannOMDEdelman
POSITIVE CHANGE EFFIES
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
Illinois Council Against Handgun Violence Milwaukee Public Library Naughty Bags
Teddy Gun
Illinois Council Against Handgun Violence
Library Out Loud
Milwaukee Public Library
Reinventing the Condom
Diverse & Resilient
FCB Chicago*Lord + ThomasCurrentHero Solutions
Cramer-Krasselt* Cramer-Krasselt*
In collaboration with the World Economic Forum
20 2018 EFFIE AWARDS / NORTH AMERICA / FINALISTS
GLOBAL EFFIES
BUSINESS-TO-BUSINESS (MULTI-REGION)
FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET)
MEDIA, ENTERTAINMENT & LEISURE (MULTI-REGION)
HP SKYN® Al Jazeera
HP Reinvents Printer Security
HP
SKYN
SKYN
#DemandPressFreedom by Al Jazeera
Al Jazeera Media Network
Giant Spoon*Park PicturesExilePHDEssence
Sid Lee* 180 kingsday*
OTHER PRODUCTS & SERVICES (MULTI-MARKET)
Sea Hero Quest
Sea Hero Quest
Deutsche Telekom
Saatchi & Saatchi London*MediaComProud Robinson
The Global Effies Are Proudly Sponsored By: