norris presentation
TRANSCRIPT
~
Balancing Growth and Profitability: Managing Today for Tomorrow
CDMA 2004 Spring MeetingMarch 16, 2004
W. R. Grace & Co.
2
~ Business Profile
LA 5%
AP16%
EU34%
NA45%
Net Revenues $1.98B Operating EBIT $227M
Global Mix? Operations on 6 continents in nearly 40 countries? Over 6,000 employees worldwide? Davison
? 16 facilities? Grace Performance Chemicals
? 62 production facilities ? 70 sales offices
Catalysts71%
Silicas29%
Sealants & Coatings
27%
ConstructionChemicals
48%
Building Materials
25%
Davison52%
PerformanceChemicals
48%
Performance Chemicals
48%
Davison52%
Specialty Chemical and Materials Enterprise
3
~ Strategic Themes
? Approaching World Class? Management focus? Cultural integration? Extend safety culture beyond operations? Develop culture of environmental awareness
? Resource for growth? PRISM stage gate process to manage
internal development? High growth segments? Accretive and strategically compelling
acquisitions
? Maintain technology and marketleadership
? Strong business performance? Platforms for future growth
? Six Sigma? Materials management? Energy? Census management? Discretionary expense control? Business model changes
Environmental, Health & Safety Foundation Businesses
Growth Productivity
Strategy for Value Creation
4
~ Productivity
Productivity Targets
Strong Process and Performance
Productivity Performance
2000 2001 2002 2003 2003RR
2004
High Expectations
in 2004
Productivity Benefits in Plan (Amts in millions)
? GPC (150 specific projects) $24
? Davison (150 specific projects) 36
? Savings in Plan 60
? Less Inflation at a Blended 2.0% (35)
? Net Productivity in Plan $25
390 Active Projects in Hopper
1,471 Trained Employees
5
~ Productivity Goal Trees
Driving Accountability
GRACE $60
GPC $24 Davison $36
SCC SBM SSCSilicas Catalysts
ChemicalPolyolefinHydroFCC
6
~ Growth and Investment
Business platforms that support future growth
Fluid Cracking CatalystsSilica Gel, Precipitated, ColloidalNorth America Construction ChemicalsWaterproofingFire ProtectionCan Sealants
Acqu
isitio
nsSegments that
provide high growthFCC Catalyst SolutionsPolyolefin CatalystsDistillate HydroprocessingDigital Media SolutionsSeparationsCoatingsFibersSelf Consolidating ConcreteUnderlaymentsStructural Envelope Systems
($ amounts in millions)% Change '01
vs. '02% Change '02 vs.
'03
Revenue Growth Growth Segments 12.3 % 14.9 %
Foundation Segments 2.7 % 0.1 %2002 2003
Capital Expenditures $99.7 $99.5 Research & Development $51.1 $52.0
Product Initiatives and Investments Weighted Toward Growth Segments
GROWTHSEGMENTS
27% of 2004 Sales54% of R&D Spend
FOUNDATIONSEGMENTS
73% of 2004 Sales46% of R&D Spend
7
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Foundation
Base
Strategic Growth Process
Existing New
Geographic Expansion
New
Existing
PRISM
Strategic Products
Dispersants STRUX STEALTH Pieri
SEAGULL
Flooring
ORIOLE
EO/PO
Precast
Elevated Deck
Tunneling
Liquid Fiber
Base Optimize
Base Custom
High-Solids TDA for Cement
Customer Service
Architectural precast
HTEM
Avantium
Architectural cast-in-place
GDP + 2.5 - 3.0 x GDP
Technology Platforms
Growth Products
Bolt on Acquisitions
8
~
Strategic Technical Service/ Application Resources
New focus on test marketing
Build a barrier to entry
Test Marketing &
Commercialization
DevelopmentBusiness Planning
PIP Feeding Ideas
Internal Growth Processes
PRISM – Robust Ongoing Process
Express Projects
• Modified product for existing customer
• Produce products in different plant
“NEXT”Process A process to identify
the “NeXt” large growth opportunity
“Express”Initiative
“STAR”Initiative
9
~
IDEAEVALUATION
IDEAEVALUATION
PRODUCT/BUSINESSPLANNING
PRODUCT/BUSINESSPLANNING
TESTMARKETING
TESTMARKETING
COMMERCIAL-IZATION
COMMERCIAL-IZATION
BUSINESS
STAGES
ONGOING
GATES
NO-GOHOLD NO-GO NO-GO NO-GO
EXTERNALDEVELOPMENT
EXTERNALDEVELOPMENT
ACQUISITIONSALLIANCES
DEVELOPMENTDEVELOPMENT
Internal Growth Process
FEASIBILITY REVIEW
MERITREVIEW
READINESSREVIEW
COMPLETE-NESS
REVIEW
WRAP-UPREVIEW
IDEAGENERATION
Strong Marketing/Technical Interface
PRISM
10
~ Upgrading PRISM
Customer Need
Function
Properties
Introduce
Follow-Up
Assess
PIP Rating QFD/KJ DFSS STAR TARGET
Idea Evaluation Development Test Marketing CommercializationBusiness PlanningPIP
Proof of Concept
Scale-up
Transfer
Strong Marketing/Technical Interface
11
~ Average Time (mos) for PRISM Projects per Stage
TOTAL
Stage 5 Commercial
Stage 4 Test Marketing
Stage 3 Develop.
Stage 2 Bus. Plan
Stage 1 Idea Eval.
SUBTOTAL
01/2001
4.5
8
10
6
40
21
11
07/2001
34
6
3
8
8
17
9
11/2001
41
3
7
7
12
22
12
03/2002
39
6
3
7
11
20
12
04/2002
38
6
1.5
7
11
19
12
08/2002MEDIAN
30
6
0
7
7
13
10
05/2003MEDIAN
26
5
0
7
7
12
7
08/2002
38
5
1.4
10
10
16.5
12
10/2003MEDIAN
33
5
0
12
11
16
3
Faster – But Not Fast Enough
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AnnualRoundtable
Technical Training
& Information
StructuredFeedback
Real Influence on
New Products
• Annual roundtable discussions on technology and business developments
• Forum for complex issue resolution
• Survey given at annual roundtable
• Brainstorming at annual roundtable
• Online satisfaction survey
• Six Sigma training and participation on project teams
• Information available from more sources
• Opportunity to provide input to Grace product development efforts
• Opportunity to receive new Grace products before market introduction
Driving Commercialization Faster!
STAR A process to provide Grace with a more differentiated, proactive, and customized service offering
Annual Sessions Optimization of PRISM Process
Six Sigma and Other Technical Training
Utilization of Technology Goals
13
~ Project OverviewTech Building Idea Eval. Prod/Bus Plan. Development
Test Marketing Commercial Plant Relo Outside PRISM
Stat
us
Lead
er
Opp
ortu
nity
'0
6
Op
Plan
'04
$ YT
D
2003 2004
J F M A M J J A S O N D J F M A M J ($MM) ($MM) ($MM)
$0.3 $0.0 $0.0
Leader 2 $12.0 $1.94 $0.1
Leader 1 $2.0 $0.21 $0.06
Leader 1 $3.0 $0.12 $0.01
Leader 3 $35.0 $0.0 $0.0
Leader 2 undefined $0.0 $0.0
Leader 4 $7.8 $0.45 $0.04
Leader 4 $5 $0 $0
J F M A M J J A S O N D J F M A M J Totals $102.8 $2.7 $0.16
Leader 1
2003 2004
Project C
Project D
Project G
Project A
Project H
Project F
Project E
Project B
Y
G
Y
G
G
G
G
G
Comments
North America Sales training completed.
New project initiated at Martech.
Technical approval, goal: line trial this year.
Project charter complete & approved. Resources assigned.
Plans more trials.
Feedback pending.
Test marketing has started.
New project.
Disciplined Process
14
~ Express Projects
Stat
us
Lead
er
Leader 1
Product BLeader 2
Leader 3
Leader 1
J F M A M J J A S O N D J F M A M J Totals
Tech Building Idea Evaluation Prod/Bus Planning Development
Test Marketing Commercial Plant Relo Outside PRISM
Product A
2003 2004
Product C
Product D
G
G
G
G
Work With Selected Customers To Achieve Revenue Quickly
Short Projects which leverage existing know-how
? Reach sales run rate in less than 1 year
? Target opportunities greater than $500M
? Typically existing customers
? Know requirements for process change
15
~
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5Screen & Approach Full Acquire IntegratePrioritize Target Assessment Target Target
StrategicGrowthProcess
??
???
External Growth Process
Investments Accretive Within First 12 months
???
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? Incremental revenues over $250 million
? Average cash returns of 21%.
? Significant progress on key strategic initiatives
• Geographic expansion in Specialty Construction Chemicals
• Product line expansion in Polyolefin Catalysts and Silica Products
• Technology and market expansion in Separations
RESULTS16 ACQUISITIONS (since 2000)
Completed
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Good Strategic Mix
? Geographic Expansion - 4
? Technology/Material Science - 6
? Product Line/Market Expansion - 5
? Joint Venture - 1
Good Business Mix
? Davison – 8
? Performance Chemicals –8
16
~ Summary
People, Processes, Performance
?Maintain Strong Position in Foundation Businesses
?Balance Resources Between Growth and Productivity
?Strengthen Contemporary Processes
?Drive Accountability through Performance Metrics