noodles ko yan

7/29/2019 Noodles Ko Yan

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NOODLES_YAN

168 Mall Food Court

I. GENERAL INFORMATION

a. Pre-operating period

For the pre-operating period, the Noodles_Yan will open for one day from

9am to 6pm. Stall design that will be both visually attractive to customers,

and it is designed for fast and efficient operations. Employees are trained

to insure the best noodles preparation techniques. Marketing strategies

aimed to build a solid base of loyal customers, as well as maximizing the

sales of high margin products, such as our main product noodles.

b. During operating period

NOODLES Daily Weekly Monthly Annually

Chicken 324 2, 270 P9, 080 P108, 960

Beef 288 2, 018 8, 072 96, 864

Bulalo 216 1, 514 6, 056 72, 672

Phao Chan 240 1, 682 6, 728 80, 736

Vegetables 132 926 3, 704 44, 448

Total 1,200 8, 410 33, 640 403, 680


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Projected Sales

2008 2009 2010 2011 2012

P672,000 P739,200 P813,12 P894,432 P983,875

Projected Expenses

2008 2009 2010 2011 2012

P221,200 P223,600 P235, 520 P249, 300 P251, 000

Projected Purchases

2008 2009 2010 2011 2012

P420, 000 P462, 000 P508, 200 P559, 020 P614, 922


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Production Schedule

NOODLES Daily Weekly Monthly Annually

Chicken 12 trays 80 trays 320 trays 3, 840 trays

Beef 12 trays 80 trays 320 trays 3, 840 trays

Bulalo 12 trays 80 trays 320 trays 3, 840 trays

Phao Chan 12 trays 80 trays 320 trays 3, 840 trays

Vegetables 12 trays 80 trays 320 trays 3, 840 trays

Total 60 trays 400 trays 1, 600 trays 19, 200 trays


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c. Time table

Activity November

2012

December

2012

January

2013

February

2013

March

2013

1. Survey in 168Mall

2. Asking thedown paymentand monthlypayment

3. Interview themanager andservice crew aboutthe product

4. Inquire aboutthe Registrationform

5.Visited ManiliaCity Hall for thepermit, populationand map

6. Start makingfeasibility

7. Canvas for thematerials

8. Canvas for theproduct noodles

9. Star typing thefeasibility


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10. Canvas for theraw ingredients

II. MARKETING PROGRAM

a. Swot analysis

Strengths:

1. Demand: The demand for noodle Stall and quality products at competitive prices

is enormous in 168 Mall.

2. Customer base: The customer base which is the main element whilst

determining the target market in 168 Mall.

3. Location: The location factor as argued by Laurence Mathew (2005) is a critical

element for strategic positioning of an organization in the target market. The fact that

the 168 Mall importance and a stall located there can attract customers from both

the national and international market makes the location factor as a key strength for

setting-up a noodle stall in the 168 Mall.


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Weaknesses:

1. Volatile customer base: The major weakness is the volatile nature of the

customer base in the 168 Mall . The fact that even though the customer potential in

the 168 Mall is vast, but ever changing due to the nature of the business in the 168

Mall makes the customer potential as a critical weakness as much as it is argued as

a strength. Since this is an apparent factor for any shop in 168 Mall , the weakness

is oblivious in nature.

2. Seasonal business:Another important factor that needs to be considered is that

168 Mall caters high level of customers during the periods of holiday making whilst

supports only the business travellers at other times. This makes it clear that the

business for the noodles stall is seasonal in nature.

Opportunities:

1. Differentiation by Pricing: the demand for quality products at competitive

pricing is an increasing demand at the For Bonifacio Taguig especially from the

customers visiting from the far east of the world as argued by Laurence Mathew

(2005). This demand can1 be harnessed by the noodles stall through providing

value-added services and quality products at competitive prices. The financial

analysis in the next section will provide a deeper insight on the pricing of the

products.

2. Diverse Target market: The diversity in the market which is merely due to the

diversity in the passengers to the 168 Mall provides an effective method of attracting

a niche market or more than one segment of the market with customised products


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whilst providing a base line of product range to meet the overall demand of the

customers.

3. Promotion through embracing culture: The fact that the 168 Mall caters

visitors from difference culture makes it clear that the noodles stall can attract

customers through embracing its promotions reflecting upon specific culture. This

even though might appear niche marketing, is actually a successful method of

reaching the wider market where the visitors would appreciate the innovation in the

promotion as argued by Laurence Mathew (2005).

Threats:

1. Terrorism: The major threat is the element of disaster that can be caused by

terrorist attacks. The fact that Divisoria is a pivotal location for terrorist attack is the

major threat faced by any shop in 168 Mall.

2. New entrants and costs: The threat of new entrants in the market is a critical

element. This is also an increasingly concerning factor with the rapid deployment of

the construction project for For Bonifacio Taguig which not only increases the

opportunities from development but also the threat of new entrants and stiff

competition in the target market.


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b. Marketing strategies

PRICE

Noodles_ko yan is a very affordable snack and delicious, it is also nutritious. The

following are the price range of the noodles_ko yan products:

NOODLES Price per

serving

Chicken 40

Beef 50

Bulalo 60

Phao Chan 85

Vegetables 35


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PRODUCT

CHICKEN NOODLES

BEEF NOODLES

BULALO NOODLES


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PHAO CHAN NOODLES

VEGETABLE NOODLES

The products of Noodles_ko yan is very popular in the market and almost all

people eat noodles that would satisfy their taste and stomach. And so above all

noodles available in the market Noodles_ko yan provide a tasty and nutritious noodles

that are cheaper than any noodles shop available in the market.


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LOCATION

The 168 Mall is popular among Filipinos nowadays, it has been the mall of all

walks of life because of its cheaper price products than any other mall in the country. It

is in the heart of Divisoria who is well known for affordable goods and even foods. And

this location is very helpful to the proponent who will start the Noodles_ko yan Stall,

because all walks in life are around 168 Mall in Divisoria.

PROMOTION

As for the promotion, Noodles_ko yan would print out a tarpaulin for the upper part

of the stall that would include pictures of the noodles and the name of the stall. With its

attractive pictures, customers would surely be curious on how the food taste.

Also the stall would distribute flyers so that people who are wandering around the

mall would know that there is a new stall to satisfy their appetite.


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III. FINANCIAL FEASIBILITY

TOTAL PROJECT COST

Booth rental - 25,000.00/ month

3mos adv.3mos dep.

Production area rental (China town)

5,000.00

Employees - 419.00/ head

Transportation - 200.00/back and forth

Bus iness Regis t ra t ion 3 , 976

Fac i l i t i es and equ ip 47 ,311 .00

210,382.00

Fix Capi ta l 389 ,618 .00

P600.00


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INITIAL CAPITAL

INVESTOR 1 CAPITAL 300,000.00

INVESTOR 2 CAPITAL 300,000.00

===========

Php 600,000.00

SOURCE OF FINANCING

Because both investors have their own savings, they combined their savings for

the capital of the noodles stall.


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INCOME STATEMENT

Year 1 Year 2 Year 3 Year 4 Year 5

Sales P672,000 P739,200 P813,120 P894,432 P983,875

Less: Costof sales

403,680 444,048 488,452.8 537,298.08 591,027.89

Gross Profit P268,320 P295,152 P324,667.2 P357,133.92 P392,847.11

Less:Expenses

Salaries

67, 200 67, 200 73, 920 84, 000 84, 000

Rent 120, 000 120, 000 120, 000 120, 000 120, 000

Bonus 5, 000 5, 000 6, 000 7, 000 7, 000

Supplies 12, 000 12, 000 14, 000 15, 000 15, 000

Misc. 12, 000 14, 400 15, 600 16, 800 18, 000

Taxes &Licenses

5, 000 5, 000 6, 000 6, 500 7, 000

Total 221, 200 223, 600 235, 520 249, 300 251, 000

Net IncomeBefore Tax

P358, 800 414, 400 466, 280 522, 680 598, 178

Income Tax 71, 760 82, 880 93, 256 104, 536 119, 636

Net Income P287, 040 P331, 520 P373, 024 P418, 144 P478, 542


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CASH FLOW

Year 1 Year 2 Year 3 Year 4 Year 5

Cash Receipts

from operation

P672,000 P739,200 P813,120 P894,432 P983,875

Cash

Disbursements

Purchases 420, 000 462, 000 508, 200 559, 020 614, 922

Salaries 67, 200 67, 200 73, 920 84, 000 84, 000

Rent 120, 000 120, 000 120, 000 120, 000 120, 000

Bonus 5,000 5, 000 6, 000 7, 000 7, 000

Misc. 12, 000 14, 400 15, 600 16, 800 18, 000

Taxes and

licenses

5, 000 5, 000 6, 000 6, 500 7, 000

Income tax 71, 760 82, 880 93, 256 104, 536 119,636

Net Cash 712, 960 768,480 836, 976 912, 856 985, 558

Cash Bal. beg. 58, 800 654, 160 1, 422, 640 2, 259, 616 3, 172, 472

Cash Bal. end. 654, 160 1, 422, 640 2, 259, 616 3, 172, 472 4, 158, 030

SALARY RATES, ALLOWANCES & BENEFITS

A. Organizational Chart


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Shifts

o First Shift: 5AM 1PM

o Second Shift: 1PM 9PM


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D. ) Of f icer and Key Personnel

Owner Respons ib le in the over a l l operat ion o f the business

f rom Market ing to Book keep ing to Management operat ion.

Cook - Respons ib le for cook ing the ordered noodles

Head Cashier Responsib le for sa les remi t tance and cash reg is ter .

Assistant Cashier Respons ib le fo r ass is t ing the head cash ie r fo r

sa les remi t tance and cash reg is ter

Servers Respons ib le in serv ing the customers

Do ass igned tasks and ass ignment g iven by the manager

Do the end l ine jobs in the operat ions.

Position Daily Weekly Monthly

Cook 419 2,933.00 11,732.00

Head Cashier 419 2,933.00 11,732.00

Assistant Cashier 419 2,933.00 11,732.00

Server 419 2,933.00 11,732.00


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COST OF EQUIPMENTS AND FACILITIES

Tables 10 500 5,000

Chairs 20 350 7,000

Heater 1 12,000 12,000Gas range (heavy Duty) 1 15,770 15,770

Water dispenser 1 1,000 1,000

Chopping board 2 50 100

Glasses 20 50 1,000

plates 20 60 1,200

tray 5 200 1,000

Tissue holder 4 30 1,200

Pitcher 3 250 750

Pot holder 5 2.50 12.50

Kettle 2 239.75 478.00

Spoon (silver) 40 10.00 400.00Fork (silver) 40 10.00 400.00

Oven chamber 1 100,100 100,00


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BALANCE SHEET

Year 1 Year 2 Year 3 Year 4

Assets

Current

Assets

Cash 654,160.00 1,422,640.00 2,259,616.00 3,172,472.00

Prepaid rent 30,000.00 30,000.00 30,000.00 30,000.00

Merchandise

inventory8,410.00 9,251.00 10,176.10 11,193.71

Total

Current

Assets

692,570.00

1,461,891.00 2,299,792.10 3,213,665.71

Fixed

Assets

Machineries

and

equipment 11,520.00 11,520.00 11,520.00 11,520.00

Less: Accu.

Depreciation 2,200.00 2,200.00 2,200.00 2,200.00

Total Fixed

Asset 9,320.00 9,320.00 9,320.00 9,320.00


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Total

Assets Php715,610.00 Php1,484,931.00 Php2,322,832.10 Php3,236,705.71

Liabilities

and owner

equity 715,610.00 1,484,931.00 2,322,832.10 3,236,705.71

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