Nonprofit Technology & Communications Conference

2012

Friday, March 167:45 a.m. - 4:30 p.m.Hyatt Regency Minneapolis

1300 Nicollet Mall, Minneapolis

SessionsFull descriptions of sessions, speakers and bios at www.minnesotanonprofits.org/nptech.

Early Morning Sessions 7:45 – 8:45 a.m.Jumpstart a Fundraising Campaign with a Small Budget (Facebook Advertising 101) Track: Marketing & Communications

Back Pocket Tech – Free Resources and Tools You Must Plug Into Track: Technology Planning & IT

Building Bridges to Learning: How Quality Online Classes Create Access to Continuing Education Track: Program Delivery

Engaging Youth through New Technology Track: Program Delivery

Developing your Nonprofit Voice on Twitter Track: Social Media & Mobile Technology

Blogging: Be the Storyteller for Your Nonprofit Track: Website

If Content is King, Design is the Kingmaker Track: Website

Morning Sessions 10:30 – 11:45 a.m. The Impact of Inclusive Communications: Mean-ingful Marketing to Diverse Audiences Track: Marketing & Communications

Is it Time to Refresh Your Brand? Track: Marketing & Communications

Why Nonprofits Should Be Jazzed about the Cloud a la Google Track: Technology Planning & IT

Security on a Shoestring Budget Track: Technology Planning & IT

For many of us, it wasn’t too long ago when we thought we’d never put our personal profile on a public website, much less send a Tweet. Our to-do list was in a notebook, not our email inbox, and we sent most of our marketing materials in print – flyers, newsletters and brochures. We didn’t know what a QR code was (and maybe still don’t!). We’ve all come a long way in just a few short years!

The 2012 Nonprofit Technology & Communications Conference is the place to go to stay up to speed with tools and trends now and looking into the future. You’ll dive into nonprofit strategies for everything from mobile marketing to cloud computing, from digital inclusion to website design, and much, much more. This is one con-ference you don’t want to miss for the latest and greatest in all things nonprofit tech.

New this year:• More breakout sessions than ever before, including a packed schedule

of early morning sessions to help you get the most out of your day.• Sessions for all roles and levels of experience, including designations

for an “advanced” audience. Look the advanced symbol: • A post-conference happy hour co-sponsored by the Young Nonprofit

Professionals Network – Twin Cities Chapter.

Full Conference Agenda7:15 a.m. . . . . . . . .Registration and Exhibit Hall Open

7:45 a.m. . . . . . . . .Early Morning Sessions

9 a.m.. . . . . . . . . . . .Opening Keynote

10:45 a.m. . . . . . . .Morning Sessions

Noon.. . . . . . . . . . . .Walking Lunch and Exhibits Hall

1:45 p.m.. . . . . . . . .Early Afternoon Sessions

3:15 p.m.. . . . . . . . .Late Afternoon Sessions

4:30 p.m.. . . . . . . . .Happy Hour

Free wireless access is available for participants throughout the conference.

This conference has the potential to be a leading force in nonprofit planning!

—Dwight Morrison,

Wheels On Trails (ARC Northland)

2012 Nonprofit Technology & Communications Conference

: This session is for an advanced audience.

Innovation in Service Delivery Track: Program Delivery

WordPress.com 101 Track: Website

Email EQ: Tips to Tap the Emotional Brain Track: Fundraising

Connecting the Dots: How Facebook, Twitter, LinkedIn and Your Blog Work Together Track: Social Media & Mobile Technology

Early Afternoon Sessions 1:45 – 3 p.m.Bringing it All Together: Technology, Public Art, and Widespread Engagement Track: Marketing & Communications

Art Eye for a Tech Guy: The Novice’s Guide to Creating Stellar Marketing Materials Track: Marketing & Communications

Hot Tech Trends: Looking Back at 2011 and Ahead at 2012-13 Track: Technology Planning & IT

Doing More with Less (it is possible!) - Database Selection and Integration Track: Technology Planning & IT

Pulling it All Together – From “Just a Bunch of Numbers” to “Increased Community Impact” Track: Program Delivery

WordPress.com 102 Track: Website

Making Accessible Communications Work for You Track: Website

Dashboards, Metrics, and Insights: Measuring the Value in Social Media Track: Technology Planning & IT

“What a great opportunity to meet other professionals and learn more about trends in the field. Truly applicable for techies of all levels.”

—Amy Neeser, Germanic-American

Institute

Program design: Jennifer Larson Communications Design

“This was an excellent conference for small nonprofits. Definitely worth the seven-hour drive from Northern Minnesota.”

— Sue Grafstrom, LifeCare Medical

Center

“Extremely helpful to a nontech person. If you have any thoughts about doing some-thing new or different technologically or are a very small organiza-tion doing it all your-self, you should go!”

—Mary Weeks, Walk-In Counseling Center

Late Afternoon Sessions 3:15 – 4:30 p.m.Understanding the Content Your Audience Needs Track: Marketing & Communications

Communication Strategies Targeting Asian American & Pacific Islander (AAPI) Communities Track: Marketing & Communications

Stop Keeping Secrets from Your Database – Eliminating Rogue Databases Track: Technology Planning & IT

Building Digitally Inclusive Communities Track: Program Delivery

Managing a Successful Website Redesign (from Two Nonprofit Project Managers Who’ve Been There) Track: Website

Increasing Donations through Video & Storytelling Track: Fundraising

QR Codes and Nonprofits: Scanning for Success Track: Social Media & Mobile Technology

2012 Nonprofit Technology & Communications Conference

: This session is for an advanced audience.

Scholarships This conference is accessible to all nonprofits, regardless of size or ability to pay.

For more about MCN’s registration policies, including applying for scholar-ships, cancellations, substitutions and accommodations, visit www.minnesotanonprofits.org/nptech.

Ways to save: Early Bird Discount: MCN members save $20 if you register by Janu-ary 31.

Team Registration: Send more people and get more out of the conference! Regis-ter 3 people and get the 4th free. Register as a team online or download a Team Regis-tration form.

Dot.Org AwardsIs your nonprofit using technology in innovative ways? Are you pioneering new approach-es in communications? Consider nominating your organization for a 2012 Dot.Org Award. This year’s awards will recognize nonprofits that are using technology and communications in inspiring, effective and creative ways. Nominate your organization, or another doing outstanding work, in the categories of :

• Connecting Communities• Website Redesign• Creative Campaign• Innovative Program Delivery• Mobile Media

_________________________________________________________________________________________________________ Name

_________________________________________________________________________________________________________ Organization

_________________________________________________________________________________________________________ Street Address

_________________________________________________________________________________________________________ City/State/Zip

_________________________________________________________________________________________________________ Area Code/Phone Registrant’s Email

Plenty of standard and vegetarian meals will be provided. If you have other meal requirements, such as vegan or gluten free, or other special requirements, hearing impairment, mobility, etc., please email Shannon McCarville at smccarville@minnesotanonprofits.org by February 29 to ensure accommodations.

Event: 1694

MCN MembersEarly bird (register by Jan. 31) $149Regular (register by March 9) $169 Late (after March 9 and onsite) $199

Nonmembers:Early bird rate (register by Jan. 31) $199Regular (register by March 9) $199Late (after March 9 and onsite) $219

Promotion code: ____________

Your workshop fees: ________

Membership dues: __________

Total Enclosed: ____________

Check enclosed (payable to MCN) Please bill my credit card

__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ Exp: __ __ /__ __ Credit Card Number:

_________________________________________________________________________ Name (on the card)

_________________________________________________________________________ Organization (if corporate card)

_________________________________________________________________________ Billing Address (if different than above) Zip

_________________________________________________________________________ Cardholder Signature:

Yes! I want to join MCN and take advantage of reduced rates! For other membership benefits and information, visit www.minnesotanonprofits.org or call 651-642-1904.

If your annualoperating budget is:under $99,999 . . . . . . . . . . . . . . . . . . . .$50$100,000 – $199,999 . . . . . . . . . . . . . .$75$200,000 – $399,999 . . . . . . . . . . . . $125$400,000 – $699,999 . . . . . . . . . . . . $250$700,000 – $999,999 . . . . . . . . . . . . $375$1,000,000 – $1,999,999 . . . . . . . . $500$2,000,000 – $2,999,999 . . . . . . . . $625$3,000,000 – $4,999,999 . . . . . . . . $750$5,000,000 – $9,999,999 . . . . . . . . $875$10,000,000 or above . . . . . . . . . .$1,000

Your annual MCN dues are: ______________________________

Organization’s full name

______________________________

______________________________Executive Director’s name

______________________________Federal ID Number

Businesses, consultants and individuals not associated with a nonprofit can join as an Associate Member. Visit www.minnesotanonprofits.org for more information.

Registration Fees Join MCN and save!

Payment Information Register now!

Online: www.minnesotanonprofits.org

Fax completed registration and credit card info to 651-642-1517

Mail registration and payment to:Minnesota Council of Nonprofits2314 University Ave. W., Ste. 20St. Paul, MN 55114

Participant Information

2012 Nonprofit Technology & Communications Conference Registration One form per person. Photocopy if necessary.

Follow the conference on Twitter. Follow @SmartNonprofits and use hashtag #MNnptech.

Visit www.minnesotanonprofits.org/nptech to see a list of past winners, learn more about the award criteria and to nominate a nonprofit.

Pres

enti

ng S

pons

or:

Add

itio

nal S

pons

ors:

Best

Buy

Brem

er B

ank

eFra

me

2314

Uni

vers

ity A

ve. W

. Ste

. 20

St. P

aul,

MN

551

14-1

802

ww

w.m

inne

sota

nonp

rofit

s.org

AD

DRE

SS S

ERVI

CE R

EQU

ESTE

D

NO

NPR

OFI

T O

RGA

NIZ

ATIO

N

US

POST

AG

E PA

IDST

. PA

UL,

MN

PERM

IT 3

780

Non

profi

t Te

chno

logy

&

Com

mun

icat

ions

Co

nfer

ence

20

12