non-profit online marketing tools 2015
TRANSCRIPT
NON-PROFIT ONLINE MARKETING TOOLS
2015Maine VISTA Project- Amy Ezhaya VISTA Leader
• Content Marketing• Social Media Marketing Platforms• Visual Content-Infographics
Topics Covered Today
Introduction
If you work or volunteer for a nonprofit, you know one of the challenges is marketing on a
shoestring budget. While traditional means of awareness and fundraising like direct mail and phonathon campaigns are very effective ways to engage supporters, they are also very limited in scope and outdated. Online marketing efforts help
you spread the message further and reach new people.
Content Marketing
What is your organizations
content marketing strategy?
Only 35% have a documented strategy
Content Marketing
“The marketing and business process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience-with the objective of driving profitable action.”
http://contentmarketinginstitute.com/what-is-content-marketing/
How It Works Inbound Marketing Strategy Vs. Outbound
Outbound=Direct mailings, paid advertisement Inbound=Content Marketing, SEO (search engine
optimization), Social Media Attracts non-donors who don’t know you Reverse Pyramid
Solve problems answers questions Introduces organization Facilitates the ask
https://bloomerang.co/
To tell a story
Purpose of Content Marketing
Steps in Creating Content
1. Entertain: on the street interview
2. Educate: infographics & linked articles or case studies
3. Persuade: Photos & videos
4. Convert: Call to action & donate buttons
Types of Content to Include
Press releases Blog Posts Photos Videos Podcasts Infographics Webinars Client reviews
Memes Tweets FAQs Animated GIFS Event
Registration Endorsements Volunteer
recognition Presentations
How to Distribute Content
Multiple platforms Keep it brief Go hyperlocal Use employers
and volunteers
Daily Multiple days a
week Every event Consistent Automated
Distribution Maintenance
Social Media
Online Marketing Platforms
What’s the Point?
Get more Volunteers Educate Public Raise Funds Volunteer Resources Event Planning Raise Awareness Cultivate and Build Relationships Develop Your Brand
Facebook Landing Page Donate Button Apps
Other Social Media All for Good-volunteering
opportunities Constant contact
Facebook Ads Volunteer sign-up form Events page Places-Volunteers can check
in
Personalized Hashtag Useful at events Start/get involved in a
conversation Integrate it with other
platforms Host or join a twitter chat
YouTube
YouTube is the 2nd largest
search engine in the world
There are 4 billion views per
day
100 hours of video uploaded every minute
6 billion hours of video watched
monthly
1 Billion unique users visit Youtube
Specific Non-profit Channel Specifically branded non-profit
interface Donate button Listed on all non-profit
channels Ability to add a call to action
overlay on your videos PSA annoucements
Google+
Google+ is now available for nonprofits. Google+ is a perfect place for sharing pictures and videos and detailed posts. Circles allow you to communicate solely with donors, your board or your staff. Start a Hangout with staff or volunteers and get face-to-face interaction in real time. Google is already driving the majority of traffic to nonprofit sites so why wouldn't you jump on board.
Share Pictures and Videos Follow Similar Causes Communicate with staff and
board members Google Hangouts Google Calendar Google Ad Grants
Tumbler
Visual Blogging Increasing popularity Best way to tell your story Attract outsiders Show a lot of personality Cool visuals Great Platform for Video Stories
65% of users are aged 16-34
56% are female
44% male
1/5 of users are teens
96% also have a Facebook account
Reach a Different Audience Resource for Volunteers Mission/Vision Boards Contributions by clients Curriculum Events/Event Planning Wish List Link website and other Social
Media
Hootsuite
Over 10 million users worldwide
Offer a nonprofit discount of up to 50% on social media solutions.
Personalized Non-profit education with Social Media Coaches to optimize your social media strategy
Social Media Management System
Operates from a dashboard Supports social network
integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress
Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube
Other Options
Social Good Apps
___________
ThankyouPro
Volunteer Match
Reward Volunteer
s
Instead
Charitymiles
Giveapp.org- charitable donation app
Crowdfunding- funding a project by raising many small amounts of money from a large number of people
Sevenly.org- 7-day cause campaigns, inviting customers to purchase products , giving $7 from each sale to a weekly charity
Fundly.org- Fundly is a donation platform for fundraisers of all sizes. It scales with your needs.
Pledge Your Bets- Pledge Your Bets lets your constituents take the fun of betting (or voting) and turning that wager into money for your charity.
MailChimp -MailChimp is a sweet email marketing platform with a free option for accounts sending 12,000 emails a month to a list of up to 2,000 subscribers.
Infographics
Visual Content
Infographics
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics can be referred to as data visualization, information design, or information architecture.
http://en.wikipedia.org/wiki/Infographic
Designing an Infographic
Keep it simple! Don’t try to do too much in one picture.
Decide on a color scheme. Research some great facts and statistics. Think of it as a visual essay: ensure your arguments
hold and are relevant. Remember that it’s all about quickly conveying the
meaning behind complex data. Draw conclusions. Reference your facts in the infographic. Include your URL so people can be sure who made it.
Ideas for infographics Timelines Flow charts Annotated maps Graphs Venn diagrams Size comparisons Statistics Contribution to community
Some Amazing Infographics
http://www.evolutionarydesigns.net/blog/2010/09/22/10-of-my-favorite-infographics/
How to Create an Infographic
http://piktochart.com/ -free to nonprofits http://www.easel.ly/ https://youtu.be/kuMGi6X7JVc- how to
make an infographic using PowerPoint and ipiccy.com
https://youtu.be/X4-_e8zliqg - best tutorial
Conclusion
